India was the leading market of Telegram by app downloads. Throughout 2024, Indian users installed the messaging app approximately 100 million times. Russia ranked second, with over **** million downloads over the observed period, while U.S. users installed the app **** million times. Brazil recorded the largest number of downloads among Latin American countries. France and Germany were the leading markets in Western Europe. Telegram usage in India Telegram had the fourth-highest penetration rate among social media platforms in India, following WhatsApp, Instagram, and Facebook. In the third quarter of 2023, more than ** percent of Indian active social media users reported having used Telegram over the past month. However, user engagement on Telegram in India was significantly lower than on other major networks. On average, Indian users spent *** hours per month on the platform in 2021, which was ** times shorter than on WhatsApp. Growing popularity of Telegram As of July 2024, Telegram had *** million active users around the globe, having multiplied its audience tenfold since December 2014. Telegram recorded a sharp increase in global downloads in the first quarter of 2021, when WhatsApp, its competitor owned by Meta, updated its privacy policy. In March 2022, Telegram further increased its popularity in Russia after Meta platforms Facebook and Instagram were banned in the country. The number of daily active users (DAU) of Telegram nationwide grew by ** percent between January and March 2022.

As of March 2025, cloud-based mobile messaging app Telegram reported over *********** monthly active users worldwide. Telegram is a chat app launched in 2013 by the brothers Nikolai and Pavel Durov. The pair had previously founded the Russian social network VK, which they left when it was taken over by the Mail.ru Group. Telegram In 2023, the majority of Telegram’s global audience, was comprised of users aged between 25 and 34 years. Among the reasons to use Telegram, ** percent of the platform’s users reported to learn the majority of the news from Telegram. After the announcement that WhatsApp was going to release a new privacy policy update was met with criticism in 2021, Telegram's audience and popularity spiked, bringing global downloads to *** million. Telegram security criticism Despite claiming to be more secure than other mainstream messengers such as Line or WhatsApp, Telegram has been frequently criticized by industry experts such as German consumer organization Stiftung Warentest or the Electronic Frontier Foundation (EFF). One of the key points of criticism is Telegram’s failure to provide automatic end-to-end encryption (WhatsApp and LINE messenger have end-to-end encryption set up by default).

How high is the brand awareness of Telegram in the United States?When it comes to messenger users, brand awareness of Telegram is at ** percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Telegram in the United States?In total, ** percent of U.S. messenger users say they like Telegram. However, in actuality, among the ** percent of U.S. respondents who know Telegram, ** percent of people like the brand.What is the usage share of Telegram in the United States?All in all, ** percent of messenger users in the United States use Telegram. That means, of the ** percent who know the brand, ** percent use them.How loyal are the users of Telegram?Around ** percent of messenger users in the United States say they are likely to use Telegram again. Set in relation to the ** percent usage share of the brand, this means that ** percent of their users show loyalty to the brand.What's the buzz around Telegram in the United States?In February 2024, about ** percent of U.S. messenger users had heard about Telegram in the media, on social media, or in advertising over the past three months. Of the ** percent who know the brand, that's ** percent, meaning at the time of the survey there's little buzz around Telegram in the United States.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

Russia had the largest share of internet users aged 16 to 64 years who used Telegram among European countries, at **** percent in the third quarter of 2024. In Turkey recorded a usage rate of **** percent.

In the third quarter of 2023, messaging app Telegram registered 7.24 million downloads in the United States and another 5.8 million downloads in Brazil, the service's two biggest markets in the Americas. Recently, downloads of the messaging app have experienced an upward trend in all the examined regions of the world, with around 24.38 million solely in the Americas during the same period.

The largest share of Telegram users as of 2023 was between 25 and 34 years of age, at over ** percent. Users of the messaging app aged younger than 24 years accounted for over ** percent of the user base.

The majority of Telegram users needed the application for personal correspondence as of 2023, at approximately 86 percent. More than sixty percent of the user base of the instant messaging app used it for communication in group chats.

During the fourth quarter of 2024, mobile messaging market leader WhatsApp reported around 1.13 million downloads from users in the United Kingdom. By comparison, Telegram reported around 1.22 million app downloads during the same period, while instant messaging platform Signal reported approximately 388 thousand app downloads by UK users. Between 2020 and the end of 2023, WhatsApp has consistently amassed more app downloads than competitors Telegram and Signal, but Telegram gained ground among UK users in 2024, with almost two million downloads during the second quarter of the year, compared to the 1.11 million downloads recorded by WhatsApp during the same period.

In November 2024, users worldwide spent an average of over **** hours per month using the messenger app Telegram. Users in Russia spent almost ***** hours on average using the popular social and communication app, while users in Singapore spent around **** hours monthly on the app.

Nigeria had the largest share of internet users aged 16 to 64 years who used Telegram among presented African countries, at approximately 54 percent in the third quarter of 2022. Closely following was Egypt, where the penetration rate of Telegram reached nearly 53 percent.

The largest share of Telegram users as of 2023 were employed in the IT and Internet sector, at about 21 percent. Users of the messaging app with occupation in the production industry accounted for over seven percent of the user base.

As of July 2024, cloud-based mobile messaging app Telegram reported 950 million monthly active users worldwide. Telegram is a chat app launched in 2013 by the brothers Nikolai and Pavel Durov. The pair had previously founded the Russian social network VK, which they left when it was taken over by the Mail.ru Group. Telegram In 2023, the majority of Telegram’s global audience, was comprised by users aged between 25 and 34 years. Among the reasons to use Telegram, 80 percent of the platform’s users reported to “learn the majority of the news from Telegram.” After the announcement that WhatsApp was going to release a new privacy policy update was met with criticism in 2021, Telegram's audience and popularity spiked, bringing global downloads to 167 million. Telegram security criticism Despite claiming to be more secure than other mainstream messengers such as LINE or WhatsApp, Telegram has been frequently criticized by industry experts such as German consumer organization Stiftung Warentest or the Electronic Frontier Foundation (EFF). One of the key points of criticism is Telegram’s failure to provide automatic end-to-end encryption (WhatsApp and LINE messenger have end-to-end encryption set up by default).

Hamster Kombat Announcement (@hamster_kombat) was the most-subscribed channel on the messaging platform Telegram, with around 43 million followers as of February 25, 2025. It is a Telegram-based game connected to the blockchain Hamster Network. Blum, a cryptocurrency trading app, ranked second with over 30 million subscribers. Selling and buying Telegram usernames Starting from end-October 2022, Telegram allowed its users to sell and buy usernames using the auction platform Fragment that used the cryptocurrency Toncoin (TON) for payments. As of February 2025, the most expensive username sold was @news. Its price stood at 994 thousand TON, or around 2.4 million U.S. dollars based on an exchange rate of 1 TON = 2.4 U.S. dollars as of December 2022). In total, as of November 30, 2022, Telegram usernames worth 50 million U.S. dollars were sold worldwide, as stated by Telegram’s owner Pavel Durov. Most popular Telegram channels in Russia In Russia, where Telegram originated, the most-subscribed Telegram channel is Meta Silense TON. As of February 2025, it had approximately 5.5 million followers. Besides the audience, performance of Telegram channels can be measured by views, reactions, and shares. In terms of average views per post, the leading channel in January 2025 belonged to Dmitry Medvedev, the former president of Russia.

According to a March 2023 survey in Spain, ** percent of Telegram users accessed the messenger platform on a daily basis, with at least ** percent of these doing so several times a day. Meanwhile, ** percent of its users claim to use the messaging solution on less than a weekly basis.

How high is the brand awareness of Telegram in Germany?When it comes to messenger users, brand awareness of Telegram is at ** percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Telegram in Germany?In total, ** percent of German messenger users say they like Telegram. However, in actuality, among the ** percent of German respondents who know Telegram, ** percent of people like the brand.What is the usage share of Telegram in Germany?All in all, ** percent of messenger users in Germany use Telegram. That means, of the ** percent who know the brand, ** percent use them.How loyal are the users of Telegram?Around ** percent of messenger users in Germany say they are likely to use Telegram again. Set in relation to the ** percent usage share of the brand, this means that ** percent of their users show loyalty to the brand.What's the buzz around Telegram in Germany?In 2025, about ** percent of German messenger users had heard about Telegram in the media, on social media, or in advertising over the past three months. Of the ** percent who know the brand, that's ** percent, meaning at the time of the survey there's little buzz around Telegram in Germany.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

In March 2025, around ************** of respondents in Russia used WhatsApp, which was the largest share compared to other messenger applications. The share of Russians who used Telegram reached ** percent, while the third-most popular messenger was VKontakte Messenger. Messenger use in Russia Almost ** percent of Russians used instant messaging platforms in 2024, as compared to ** percent in Brazil and ** percent in the United Kingdom (UK). Among internet users, the share of online chat and messenger services consumers in Russia stood at **** percent, same as the global average. WhatsApp in Russia While other social media platforms by Meta Platforms are banned in Russia, WhatsApp can be used in the country. Users aged 25 to 44 years spent the most time on the messenger in the first seven months of 2024. The penetration rate of WhatsApp in Russia stood at around ** percent as of 2022, which was lower than in Brazil and Italy, but higher than in Sweden and Australia.

As of April 2025, the most expensive Telegram username sold on the auction platform Fragment is @news. The username was sold on November 18, 2022, for ******* Toncoin. Fragment, an exchange platform that can be used to buy and sell Telegram usernames, was launched at the end of October 2022. The main requirement of Fragment is that users have to use the cryptocurrency Toncoin.

More than one-third of Telegram users in Belarus started trusting the app's data privacy more over the past year, according to the 2021 survey. Approximately one-fifth of Ukrainians using the instant messaging app expressed increased trust during that time period, compared to 17 percent of users from Russia.

While WhatsApp is the most used mobile chat app worldwide, Telegram has been gaining popularity among global consumers between the end of 2019 and the beginning of 2022. During the second quarter of 2022, WhatsApp had a market share of over ** percent, while Telegram followed with ** percent of all chat app downloads. Privacy-focused messaging app Signal gained momentum during the first quarter of 2021, gaining a download share of ** percent from global users, but still remains marginal.

Brazil had the largest Telegram penetration rate among presented Latin American countries. In the third quarter of 2022, almost six in ten internet users aged 16 to 64 years in the country reported using this messenger app. Furthermore, five out of ten users in Colombia were Telegram customers.