The 2025 edition of the Super Bowl, which saw the Philadelphia Eagles emerge victorious against the Kansas City Chiefs was watched by ***** million viewers in the United States, making it not only the most watched Super Bowl in history, but also the most popular TV program of all time in the U.S. The second most watched Super Bowl was aired in the previous year, when the Kansas City Chiefs won against the San Francisco 49ers. What is the Super Bowl? The Super Bowl is the last game of the NFL season with the winners of the two football conferences, the American Football Conference (AFC) and the National Football Conference (NFC), competing with each other. The game determines the champion of the National Football League. The first Super Bowl was played on January 15, 1967, following the 1966 football season. In that game, the Green Bay Packers of the National Football League defeated the Kansas City Chiefs, then of the American Football League, with a score of 35 to 10, winning the first-ever Super Bowl championship. Super Bowl giants The Super Bowl came into being as part of a merger agreement between the two rival football leagues (National Football League and the American Football League) at the time. From 1967 to 1970, the game pitted the champions of the two rival leagues against each other. Since 1971 and the completion of the merger agreement, the winners of the two conferences have squared off against each other. The Pittsburgh Steelers and the New England Patriots have won the most Super Bowl titles, with a total of * each. The Patriots have also appeared in the National Football League’s annual championship game a record ** times, thereby topping the list for Super Bowl appearances.

The Super Bowl is the highlight of the NFL season, watched by millions in the United States and many more across the world. During an early-2024 survey in the United States, over half of respondents stated that it was likely that they would watch Super Bowl LVIII in February 2024. The share of people who plan to watch the Super Bowl was the highest among 30 to 44-year-olds.

The Super Bowl is the highlight of the NFL season, watched by millions in the United States and many more across the world. During a February 2023 survey in the United States, around ** percent of Hispanic respondents stated that it was very likely that they would watch Super Bowl LVII in February 2023.

The Super Bowl is the highlight of the NFL season, watched by millions in the United States and many more across the world. During a 2025 survey in the United States, around 78 percent of respondents stated that they planned to watch Super Bowl LIX between the Kansas City Chiefs and the San Francisco 49ers.

The number of U.S. viewers streaming the Super Bowl in 2025 jumped to nearly ** million, up from about **** million streaming viewers recorded in the previous year. By comparison, over *** million people watched the game via their TV networks.

The Super Bowl Ads dataset provides a comprehensive analysis of advertisements that have aired during the Super Bowl, one of the most watched television events in the United States. The Super Bowl is not just a sporting event, but also a cultural phenomenon, attracting a massive audience that is eagerly anticipating the commercials that air during the game.

The dataset includes information on the advertisers, their products or services, the length of the ad, and the cost of airing the ad during the Super Bowl. It also provides data on the popularity and success of each ad, such as viewer ratings and social media engagement. Additionally, the dataset contains information on the trends in advertising during the Super Bowl, such as the types of products and services that are most commonly advertised and the advertising strategies used by companies.

This dataset is valuable for marketers, advertisers, and business analysts who are interested in understanding the success rates and patterns of advertising during the Super Bowl. The dataset can be used to identify trends in successful ads, as well as to analyze the factors that contribute to an ad's success, such as creativity, humor, and emotional appeal. Additionally, the dataset may have practical applications in fields such as marketing and advertising, as it provides insights into the types of ads that are most effective in reaching and engaging with consumers during one of the most high-profile events of the year.

As of September 2024, ** percent of American sport fans stated that they plan to watch the Super Bowl 2025 on linear TV. This could mark an increase compared to those watching the Super Bowl in 2024. In contrast, ** percent of respondents used a streaming TV app to watch the Super Bowl in 2024, while ** percent expected to use this same method the next year.

Super Bowl Game Results

Super Bowl game results: Winning teams, scores, and viewer data

By Throwback Thursday [source]

About this dataset

How to use the dataset

• Winning and Losing Teams: The dataset includes columns for both the winning team and the losing team. You can analyze trends or patterns in team performance over time by comparing their records in different Super Bowl games.

• Scores: The final score of each Super Bowl game is provided in two separate columns: Winning Team Points and Losing Team Points. You can explore which games had high-scoring or low-scoring outcomes, and identify any interesting patterns or outliers.

• Conferences: The dataset includes information about the conferences to which both the winning and losing teams belong. You can analyze the success rates of teams from different conferences or compare their performances in specific seasons.

• Venue and City: You can find information about where each Super Bowl game was played by referring to the Venue and City columns. This allows you to explore geographical aspects of the games' locations.

• Attendance: The number of people in attendance at each Super Bowl game is provided under the column Attendance. This data point allows you to understand how popular a particular game was among fans.

• Networks: Television networks that broadcasted each Super Bowl game are included in this dataset under Network. Analyzing network preferences for airing these games may reveal interesting insights into TV viewership habits over time.

• Average U.S.Viewers,Rating,and Share: Columns like Average U.S.Viewers provide valuable information regarding viewership trends across different years while Rating provides insight into audience interest as measured by ratings.Advertisers may be interested in exploring instances where the Cost Per 30s Ad increased in line with higher ratings.

• Cost Per 30s Ad: The cost of a 30-second advertisement during each Super Bowl game is listed under the Cost Per 30s Ad column. This allows you to examine trends in advertising costs or identify Super Bowl games that commanded particularly high advertising rates.

• Notes: Additional notes or details about each Super Bowl game are provided under the Notes column. These notes may contain interesting information, trivia, or historical context that can enrich your analysis.

Remember not to include dates as per your requirement for this guide.

With

Research Ideas

• Analyzing the popularity of Super Bowl games: With data on average U.S. viewers, rating, share, and cost per 30s ad, this dataset can be used to analyze the popularity and viewership trends of different Super Bowl games over the years. This can help identify patterns and factors that contribute to a successful Super Bowl event.
• Comparing team performance: By analyzing the winning and losing team points for each game, as well as their conferences, this dataset can be used to compare the performance of different teams in Super Bowl games. It can help determine which conferences or teams have historically performed better or worse in these high-stakes games.
• Studying advertising trends: The cost per 30s ad information in this dataset allows for an analysis of advertising trends during the Super Bowl. By examining how ad costs have changed over time, advertisers can gain insights into the value and effectiveness of Super Bowl commercials, as well as understand shifts in consumer behavior and preferences during these major sporting events

Acknowledgements

If you use this dataset in your research, please credit the original authors. Data Source

License

See the dataset description for more information.

Columns

File: ThrowbackDataThursday 2019 Week 5 - Super Bowl.csv | Column name | Description | |:----------------------------|:--------------------------------------------------------------------------------------------------------------------------------------------------------| | Game | The number assigned to each Super Bowl game. (Numeric) | | Date | The date on which the Super Bowl game took place. (Date) | | Winning team | The name of the team ...

The Super Bowl is one of the most-watched sporting events in the world, regularly attracting more than 70 thousand fans to the live event. The highest attendance figures are often associated with games that feature popular teams, exciting matchups, or other special circumstances such as the large seating capacity of the stadium within which the games are hosted. The 2025 Super Bowl, which was hosted at Caesars Superdome, New Orleans, had an attendance of 65,719 fans. This game saw the Philadelphia Eagles beat the Kansas City Chiefs to claim their second Super Bowl title. Overall, the Super Bowl attendance figures demonstrate the popularity and enduring appeal of American football as a major sport and cultural event in the United States. Popularity of the Super Bowl The Super Bowl's popularity is undeniable, with the annual championship game of the National Football League being one of the biggest single-day sports events in the world. Each year, the champions of the National Football Conference and the American Football Conference compete against each other, drawing high television ratings. The 2024 Super Bowl set a record-breaking average TV audience of over 123 million viewers in the United States. Super Bowl spending The Super Bowl generates millions of dollars in advertising revenue for the NFL, with the advertising revenue from the 2024 Super Bowl standing at a record 650 million U.S. dollars. A 30-second ad spot during the Super Bowl broadcast cost an average of eight million U.S. dollars in 2024. The big game also leads to significant consumer spending, with Super Bowl-related consumer spending in the U.S. estimated to have stood at about 17.3 billion U.S. dollars in 2024. The average American consumer planned to spend over 86 U.S. dollars on Super Bowl Sunday, with expenditures on food and beverages, televisions, furniture, team apparel and accessories, and decorations.

The Super Bowl is an annual American football game that determines the champion of the National Football League (NFL). The game culminates a season that begins in the previous calendar year, and is the conclusion of the NFL playoffs. The contest is held in an American city, chosen three to four years beforehand, usually at warm-weather sites or domed stadiums. Since January 1971, the winner of the American Football Conference (AFC) Championship Game has faced the winner of the National Football Conference (NFC) Championship Game in the culmination of the NFL playoffs. Before the 1970 merger between the American Football League (AFL) and the National Football League (NFL), the two leagues met in four such contests. The first two were known as the "AFL–NFL World Championship Game". Super Bowl III in January 1969 was the first such game that carried the "Super Bowl" moniker, the names "Super Bowl I" and "Super Bowl II" were retroactively applied to the first two games.[3] The NFC/NFL leads in Super Bowl wins with 26, while the AFC/AFL has won 24. Nineteen different franchises, including teams that relocated to another city, have won the Super Bowl.-Wikipedia: List of Super Bowl Champions

Context

Whether or not you like football, the Super Bowl is a spectacle. There's drama in the form of blowouts, comebacks, and controversy in the games themselves. There are the ridiculously expensive ads, some hilarious, others gut-wrenching, thought-provoking, and weird.

Content

The halftime shows with the biggest musicians in the world, sometimes riding a giant mechanical tiger or leaping from the roof of the stadium. In this project, you will find out how some of the elements interact with each other.

What are the most extreme game outcomes? How does point difference affect television viewership? How have viewership, TV ratings, and advertisement costs evolved? Who are the most prolific musicians in terms of halftime show performances?

Context

I originally wanted to see how NFL an player's game stats impact their Madden rating. I could not find a comprehensive Database of Madden Ratings and updates anywhere, so I created my own.

Content

The dataset contains weekly rating updates in Madden 21 for the top ~800 players. It includes overall ratings as well as ratings for each player attribute that Madden scores.

Acknowledgements

I'd like to acknowledge EA sports for posting ratings updates every week on their website ea.com.

Inspiration

Feel free to explore the ratings and see what players made big jumps or took big falls, and what may have contributed to these changes in rating.

In 2025, an average of **** million TV viewers in Germany tuned in to watch Super Bowl LIX between the Kansas City Chiefs and the Philadelphia Eagles. This figure marked a decrease on the **** million viewers who watched the championship game in 2024.

Content

Whether or not you like football, the Super Bowl is a spectacle. There's a little something for everyone at your Super Bowl party. Drama in the form of blowouts, comebacks, and controversy for the sports fan. There are the ridiculously expensive ads, some hilarious, others gut-wrenching, thought-provoking, and weird. The half-time shows with the biggest musicians in the world, sometimes riding giant mechanical tigers or leaping from the roof of the stadium. In this notebook, we're going to find out how some of the elements of this show interact with each other. After exploring and cleaning our data a little, we're going to answer questions like:

1. What are the most extreme game outcomes?
2. How does the game affect television viewership?
3. How have viewership, TV ratings, and ad cost evolved over time?
4. Who are the most prolific musicians in terms of halftime show performances?

Acknowledgements

The dataset we'll use was scraped and polished from Wikipedia. It is made up of three CSV files, one with game data, one with TV data, and one with halftime musician data for all 52 Super Bowls through 2018.

Reference

This dataset is one of the projects of Data Scientist with Python Career Track at DataCamp. Link: https://www.datacamp.com/projects/684

Around **** million U.S. households watched the 2024 Super Bowl game on connected TV devices, which marked a little decline from the previous year. The halftime show also had a smaller audience in 2025 compared with 2024.

According to an October 2024 survey among viewers in the United States, ** percent of respondents said they tuned in to the Super Bowl to watch the commercials. When it came to women, this figure rose to ** percent, while ** percent of men said they tuned in to the big game in order to watch ads.

The Super Bowl is one of the highlights of the sporting calendar, but many viewers tune in for more than just the game itself. During a January 2025 survey in the United States, almost 35 percent of respondents stated that the famous Super Bowl commercials were one of the parts of the event they were looking forward to.

Super Bowl LIX, which took place in February 2025, brought in an average audience of around *** million viewers in Canada. This average viewership figure for the game between the Kansas City Chiefs and the Philadelphia Eagles marked a ** percent decrease on the previous year's viewing figures.

A survey from January 2025 found that just under ** percent of U.S. adults were likely to watch the Super Bowl. Meanwhile, around **** percent of respondents were still undecided about watching the big game.

During a February 2025 survey in the United States, it was revealed that almost half of respondents watched the Super Bowl with *** or *** other people. Meanwhile, ***** percent of respondents watched the championship game in a group of *** or more.