When it comes to share of people shopping at Whole Foods Market grocery stores in the United States, ** percent of 18 - 29 year olds do so in the U.S. This is according to exclusive insights from the Consumer Insights Global survey which shows that ** percent of 30 - 49 year old consumers also fall into this category.Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than ********* interviews.

How high is the brand awareness of Whole Foods Markets in the United States?When it comes to grocery store customers, brand awareness of Whole Foods Markets is at **% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Whole Foods Markets in the United States?In total, **% of U.S. grocery store customers say they like Whole Foods Markets. However, in actuality, among the **% of U.S. respondents who know Whole Foods Markets, **% of people like the brand.What is the usage share of Whole Foods Markets in the United States?All in all, **% of grocery store customers in the United States use Whole Foods Markets. That means, of the **% who know the brand, **% use them.How loyal are the customers of Whole Foods Markets?Around **% of grocery store customers in the United States say they are likely to use Whole Foods Markets again. Set in relation to the **% usage share of the brand, this means that **% of their customers show loyalty to the brand.What's the buzz around Whole Foods Markets in the United States?In August 2022, about **% of U.S. grocery store customers had heard about Whole Foods Markets in the media, on social media, or in advertising over the past three months. Of the **% who know the brand, that's **%, meaning at the time of the survey there's little buzz around Whole Foods Markets in the United States.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

In 2017, the global net income of Whole Foods Market amounted to *** million U.S. dollars. In 2016, the company registered a gain in its global net income of *** million U.S. dollars.

The gourmet supermarket Whole Foods Market had net sales amounting to just over ** billion U.S. dollars in 2017, up from **** billion U.S. dollars in the previous year. Whole Foods Market Key Figures Whole Foods Market has expanded rapidly in the last decade, growing from *** locations in 2008 to nearly 500 locations in 2017. That was the same year in which Whole Foods was acquired by the e-commerce giant Amazon for **** billion U.S. dollars. Whole Foods Market and Consumers Compared to larger food retailers like Walmart and Aldi, relatively few Americans have shopped at a Whole Foods Market in the past six months; only * percent according to a 2017 survey. When it comes to overall customer satisfaction, Whole Foods Market scored ** points out of 100, above the U.S. average for supermarkets but below other prominent retailers such as Costco, Trader Joe’s and Sam’s Club.

Whole Food Supplements Market Outlook

According to our latest research, the global whole food supplements market size reached USD 54.7 billion in 2024, driven by a robust demand for natural and minimally processed health products. The market is projected to grow at a CAGR of 7.2% from 2025 to 2033, reaching a forecasted value of USD 102.8 billion by 2033. This impressive growth is primarily fueled by increasing consumer awareness regarding the health benefits of whole food supplements, a broadening base of health-conscious consumers, and a marked shift away from synthetic alternatives. As per our latest research, the marketÂ’s expansion is further supported by innovations in supplement formulations and distribution strategies.

The growth trajectory of the whole food supplements market is underpinned by several compelling factors. One of the most significant drivers is the rising prevalence of lifestyle-related diseases and chronic health conditions, which has prompted consumers to proactively seek preventive healthcare solutions. Whole food supplements, derived from natural sources such as fruits, vegetables, and herbs, are perceived as safer and more effective alternatives compared to synthetic vitamins and minerals. This perception is reinforced by a growing body of scientific evidence supporting the superior bioavailability and holistic health benefits of nutrients derived from whole foods. Additionally, the clean label movement—where consumers demand transparency and minimal processing in their products—has played a crucial role in boosting the adoption of whole food supplements across diverse demographics.

Another key growth factor is the increasing penetration of digital health and wellness platforms, which have made information about nutrition and supplementation more accessible than ever before. Consumers are now better informed about the advantages of whole food supplements, leading to higher product adoption rates. The expansion of e-commerce and direct-to-consumer sales channels has also facilitated easier access to a wider variety of whole food supplements, especially in regions where traditional retail infrastructure is less developed. Moreover, the rise of personalized nutrition, enabled by advances in genomics and health data analytics, has spurred the development of tailored whole food supplement solutions, further fueling market growth.

The evolving regulatory landscape is also contributing to the marketÂ’s expansion. Governments and health authorities in major markets are increasingly recognizing the importance of preventive healthcare and are implementing supportive policies, such as favorable labeling regulations and quality standards for supplements. This has encouraged both established players and new entrants to invest in research and development, resulting in a continuous stream of innovative products. Furthermore, strategic collaborations between supplement manufacturers, healthcare professionals, and wellness influencers are amplifying consumer trust and accelerating market penetration.

In recent years, the concept of Functional Foods has gained significant traction in the health and wellness industry. These foods are fortified with additional nutrients or bioactive compounds that offer health benefits beyond basic nutrition. The integration of functional foods into daily diets is becoming increasingly popular as consumers seek to enhance their overall well-being and prevent chronic diseases. This trend aligns with the growing demand for whole food supplements, as both sectors emphasize natural ingredients and holistic health benefits. As the market for functional foods expands, it is expected to complement the growth of whole food supplements, offering consumers a broader range of options to support their health goals.

Regionally, North America continues to dominate the whole food supplements market, accounting for a significant share of global revenue, followed closely by Europe and the Asia Pacific. The high level of health consciousness, coupled with strong purchasing power and well-established distribution networks, has cemented North AmericaÂ’s leadership position. However, the Asia Pacific region is poised for the fastest growth over the forecast period, driven by increasing urbanization, rising disposable incomes, and a growing middle-class population seeking holistic health solutions. Meanwhile, Eu

Walmart was far and away the leader of the grocery industry in the United States in 2017, controlling over a quarter of the market. Kroger, the next largest grocer, was a distant second with a 10 percent market share. Over 40 percent of the grocery market is occupied by smaller retailers. Retail giant Walmart, headquartered in Bentonville, Arkansas, was founded by Sam Walton in 1962. The company not only has the largest share of the U.S. grocery market but is the largest retailer overall in the world. In 2017, Walmart’s revenue exceeded 500 billion U.S. dollars. E-commerce giant Second only to Amazon, a recent survey shows that Walmart is a leading player in the online grocery market space. Food and beverage e-commerce sales of the retailer topped out at over one billion dollars for the U.S. market in 2018. Growth of the company’s e-commerce sales have been extremely strong. Average quarterly growth over the last fiscal year was 40 percent.

The global Food Retail Market size is predicted to grow from USD 12.37 trillion in 2024 to USD 16.79 trillion by 2034, reflecting a CAGR of over 3.1% from 2025 through 2034. Prominent industry players include Walmart, Costco, Amazon, Kroger, Tesco, Aldi, Carrefour, Target, Home Depot, Whole Foods Market.

The statistic depicts the sales distribution of Whole Foods Market worldwide from 2010 to 2017, by product category. Non-perishables accounted for **** percent of Whole Foods Market's sales in 2017.

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The whole grain and high fiber food market in us is expected to grow at a CAGR of 5% during the forecast period. Health benefits of whole grain foods, Convenience factor associated with whole grain and high fiber foods, and Expanding vegan population base are some of the significant factors fueling whole grain and high fiber food market in us growth.

The whole grain and high fiber food market in us report also provides several other key information including:

CAGR of the market during the forecast period 2020-2024
Detailed information on factors that will drive whole grain and high fiber food market in us growth during the next five years
Precise estimation of the whole grain and high fiber food market in us size and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behavior
The growth of the whole grain and high fiber food market in us industry across US
A thorough analysis of the market’s competitive landscape and detailed information on vendors
Comprehensive details of factors that will challenge the growth of whole grain and high fiber food market in us vendors

Comprehensive YouTube channel statistics for The Whole Food Plant Based Cooking Show, featuring 439,000 subscribers and 24,720,779 total views. This dataset includes detailed performance metrics such as subscriber growth, video views, engagement rates, and estimated revenue. The channel operates in the Lifestyle category and is based in US. Track 561 videos with daily and monthly performance data, including view counts, subscriber changes, and earnings estimates. Analyze growth trends, engagement patterns, and compare performance against similar channels in the same category.

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US Whole Grain And High Fiber Food Market Size 2024-2028

The US whole grain and high fiber food market size is forecast to increase by USD 8.39 billion at a CAGR of 9.45% between 2023 and 2028.

The whole grain and high fiber food market is experiencing significant growth, driven by the increasing health consciousness among consumers. The health benefits of whole grains and high fiber foods, such as reducing the risk of chronic diseases and promoting digestive health, have made them a popular choice for health-conscious consumers. In the US, new product developments in whole grain and high fiber food continue to emerge, with companies introducing innovative offerings to cater to evolving consumer preferences.
Soluble fibers, such as oats and barley, help lower cholesterol levels, while insoluble fibers, such as wheat and maize, promote digestive health. However, fluctuations in whole grain prices pose a challenge to market growth. Despite this, the market is expected to continue expanding, fueled by the growing demand for nutritious and convenient food options. The report provides an in-depth analysis of these trends and challenges, offering valuable insights for stakeholders In the whole grain and high fiber food industry.

What will be the size of the US Whole Grain And High Fiber Food Market during the forecast period?

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The Whole Grain and High Fiber Food Market is witnessing significant growth due to the increasing health consciousness among consumers. Whole grains and high fiber foods are essential nutrients for maintaining a healthy digestive system and reducing the risk of obesity and other health issues. Foods like bakery items, breakfast cereals, savory snacks, pasta, wheat, multi-grain, maize, brown rice, quinoa, barley, oats, and others are popular choices for consumers seeking to incorporate more whole grains and high fiber into their diets. Public awareness campaigns promoting the benefits of a healthy diet and lifestyle have influenced consumer behavior, leading to a rise in demand for whole grain and high fiber foods.
Demographic factors such as an aging population and a growing preference for natural and organic foods are also driving market growth. The market for High Fiber Foods includes Soluble Foods and Insoluble Foods. The market is further segmented into e-commerce and independent retail outlets. A low carbohydrate diet or a high protein diet does not necessarily mean avoiding whole grains and high fiber foods. In fact, incorporating these foods into such diets can provide additional health benefits. Overall, the Whole Grain and High Fiber Food Market is expected to continue growing as consumers prioritize their health and wellness.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Product

  Cereals
  Bakery products
  Snacks
  Others


Distribution Channel

  Offline
  Online


Type

  Traditional
  Organic


Geography

  US

By Product Insights

The cereals segment is estimated to witness significant growth during the forecast period. Whole grains and high fiber foods have gained significant attention In the health and fitness industry due to their numerous nutritional benefits. These foods, rich in dietary fiber, are essential for maintaining digestive health and supporting weight loss efforts. Obesity rates continue to rise, making health consciousness a top priority for many consumers. Whole grains, including wheat, maize, brown rice, quinoa, barley, and oats, are fiber-rich and offer a range of health benefits. Bakery items, such as whole grain bread and rye, are popular choices for those seeking fiber-rich alternatives to traditional refined grains. Breakfast cereals fortified with whole grains and high in fiber are also favored by those following healthier eating patterns.
Snack bars and protein bars, often fortified with functional additives like prebiotic compounds, provide convenient options for those on-the-go. Savory snacks, such as popcorn and whole grain crackers, offer fiber-rich alternatives to processed, high-calorie snacks. Pasta made from whole grains provides a fiber-rich, protein-packed alternative to traditional pasta. Flavor categories, such as savory and sweet, cater to diverse taste preferences while maintaining nutritional integrity. Gluten-free whole grain options, including rice and corn-based products, are increasingly popular among those with dietary restrictions. Nutritional attributes, such as high protein and low sugar, are also important considerations for consumers seeking healthy food products. Overall, the demand for whole grain and high fiber foods is driven by a growing awareness of the importance of thes

The global natural food and drinks market size is set to grow from USD 151.47 billion in 2024 to USD 445.84 billion by 2034, reflecting a CAGR of more than 11.4% between 2025 and 2034. Major companies in the industry include Whole Foods Market, Organic Valley, The Hain Celestial Group, General Mills, Nestle, The Coca-Cola Company, PepsiCo, Danone, Kellogg Company, Tyson Foods, Archer-Daniels-Midland, Nature's Path.

What is dietary sugar?

Dietary Sugar Statistics: Dietary sugar, also known as added sugar or free sugar, refers to the sugars that are added to foods and beverages during processing or preparation.

These sugars are not naturally present in the food but are added to enhance flavor, texture, and palatability.

Dietary sugar is different from the sugars naturally found in whole foods like fruits, vegetables, and dairy products, which are accompanied by beneficial nutrients like fiber, vitamins, and minerals.

This statistic shows the results of an online survey conducted in June 2017. U.S. consumers were polled about whether or not they have ever shopped at Whole Foods, a grocery store. Some **** percent of respondents stated that they have never shopped at Whole Foods.

Whole Food Supplements Market Outlook

According to our latest research, the global whole food supplements market size reached USD 58.7 billion in 2024, driven by increasing consumer awareness about holistic health and natural nutrition. The market is projected to expand at a robust CAGR of 7.2% from 2025 to 2033, reaching a forecasted value of USD 110.6 billion by 2033. This impressive growth is primarily fueled by the rising demand for clean-label products, the proliferation of health-conscious lifestyles, and a growing preference for supplements derived from whole food sources. As per our latest research, the market is set for sustained expansion, underpinned by innovation in product formulation and distribution channels.

The growth of the whole food supplements market is substantially influenced by the increasing consumer inclination toward natural and minimally processed nutritional products. Consumers are becoming more discerning about the ingredients in their supplements, seeking products that are free from artificial additives, preservatives, and synthetic nutrients. This shift is largely attributed to a broader trend of clean eating, where individuals prioritize transparency, traceability, and the nutritional integrity of what they consume. As a result, manufacturers are investing heavily in sourcing high-quality raw materials and developing whole food supplement formulations that retain the natural matrix of vitamins, minerals, and phytonutrients. The demand is further escalated by the rising prevalence of chronic diseases and lifestyle-related health conditions, prompting consumers to adopt preventive healthcare measures through dietary supplementation.

Another significant driver of the whole food supplements market is the surge in research and development activities aimed at enhancing product efficacy and bioavailability. Scientific advancements have enabled the extraction and preservation of nutrients from whole foods in a manner that closely mimics their natural state, thereby increasing their absorption and effectiveness in the human body. This has led to the introduction of innovative delivery formats such as gummies, powders, and liquids, which cater to diverse consumer preferences and improve compliance. Additionally, the integration of superfoods, adaptogens, and botanicals into supplement formulations has expanded the market's appeal to a broader demographic, including millennials and Gen Z consumers who are particularly attuned to wellness trends.

The expansion of online retail and direct-to-consumer distribution models has also played a pivotal role in the market's growth trajectory. E-commerce platforms provide consumers with easy access to a wide array of whole food supplements, along with comprehensive product information and user reviews that facilitate informed purchasing decisions. The convenience of home delivery, coupled with personalized recommendations and subscription-based models, has further accelerated market penetration, especially in urban areas. Moreover, strategic partnerships between supplement brands and digital health platforms are fostering greater consumer engagement and loyalty, contributing to sustained market momentum.

From a regional perspective, North America continues to dominate the whole food supplements market, accounting for the largest share in 2024 due to high consumer awareness, strong presence of leading brands, and a well-established health and wellness culture. Europe follows closely, driven by stringent regulatory standards and growing adoption of natural supplements in countries like Germany, the UK, and France. The Asia Pacific region is emerging as a lucrative market, propelled by rising disposable incomes, urbanization, and increasing health consciousness among the middle-class population. Latin America and the Middle East & Africa are also witnessing steady growth, albeit from a smaller base, as consumers in these regions gradually shift toward preventive healthcare and natural nutrition solutions.

Product Type Analysis

The whole food supplements market is segmented by product type into tablets, capsules, powders, gummies, liquids, and others. Tablets and capsules have traditionally dominated the market, owing to their convenience, precise dosing, and long shelf life. These formats are particularly favored by older adults and individuals with busy lifestyles who prioritize ease of use and portability. However, the market is witnessing a notable s

The global whole food multivitamins market is experiencing robust growth, driven by increasing consumer awareness of the benefits of natural and holistic health solutions. The market, estimated at $15 billion in 2025, is projected to witness a Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033, reaching an estimated value of $25 billion by 2033. This growth is fueled by several key factors. Rising disposable incomes, particularly in developing economies, are enabling greater spending on premium health products. The increasing prevalence of chronic diseases and a growing preference for preventative healthcare measures further contribute to market expansion. Consumers are actively seeking natural alternatives to synthetic vitamins, leading to a surge in demand for whole food-based supplements. Furthermore, the rising popularity of online sales channels provides convenient access to a wider range of products and brands, boosting market penetration. However, the market faces challenges such as stringent regulatory requirements and the need for effective quality control measures to maintain consumer trust. The market is segmented by consumer type (adult, child, elder) and sales channel (online, offline). The adult segment currently dominates, reflecting a broader health consciousness among this demographic. Online sales are also witnessing rapid expansion as e-commerce platforms continue to gain traction. Competition in the whole food multivitamins market is intense, with established players like Kaged, IVC Nutrition, Global Healing, and Vitabiotics Ltd. vying for market share alongside emerging brands. These companies are focusing on product innovation, strategic partnerships, and aggressive marketing campaigns to capture consumer attention. The geographical distribution of market share reflects varying levels of health awareness and consumer spending across regions. North America and Europe currently hold significant market shares, but Asia-Pacific is emerging as a high-growth region due to increasing health consciousness and rising disposable incomes within the region. Companies are increasingly focusing on tailored product offerings to meet the specific needs of different demographic groups and geographical regions to maximize their market penetration and brand recognition. The sustained focus on research and development of new, more efficacious whole food-based formulas will further fuel the market's expansion in the years to come.