The global wildlife tourism market size is projected to be worth US$ 2,45,298.4 million by 2034. According to the estimates, the market is anticipated to exhibit a 5.20% CAGR until 2034. In 2024, the wildlife tourism market size is valued at US$ 1,47,753.3 million.

Category-wise Insights

Country-wise Insights

Global Wildlife Tourism Market size & share value expected to touch USD 303.35 billion by 2032, to grow at a CAGR of 6.9% during the forecast period.

The market size of the wildlife tourism industry worldwide is expected to grow significantly until 2023. While this market was estimated to be valued at 128 billion U.S. dollars in 2021, it is forecast to rise to nearly 220 billion U.S. dollars by 2032.

The size of the Wildlife Tourism Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of XXX% during the forecast period. Wildlife tourism refers to the practice of traveling to natural environments to observe animals in their habitats. This form of tourism has grown significantly in recent years as more people seek authentic, nature-based experiences that allow them to connect with wildlife while contributing to conservation efforts. It typically involves activities such as safaris, birdwatching, whale watching, eco-tours, and visits to national parks and wildlife reserves. The primary appeal of wildlife tourism lies in the opportunity to witness animals in their natural surroundings, which often contrasts with traditional zoo or aquarium experiences. For many, these encounters can evoke a sense of wonder, deepen understanding of biodiversity, and foster a greater appreciation for the natural world. This growth is attributed to the increasing awareness of wildlife conservation, government initiatives to promote ecotourism, and technological advancements that enhance the tourist experience. The rising popularity of hybrid seeds for agricultural use also plays a role, as these seeds produce higher yields, requiring less land and resources, thereby reducing the need for deforestation and habitat loss. Recent developments include: November 2023: MM Hills Safari, a Karnataka, India-based new safari zone, was opened in the Mysuru region. This new zone serves as an extension of the existing safari options within the Nagarahole and Bandipur tiger reserves. Moreover, the MM Hills Wildlife Sanctuary includes around 706 elephants and 12 tigers., October 2023: World Animal Protection, a Toronto, Canada-based non-profit organization, and World Cetacean, an East Sussex, U.K.-based organization for aquatic mammal welfare, collaborated to introduce a global initiative named 'Wildlife Heritage Areas' focused on wildlife tourism and conservation..

Wildlife Tourism Market size was valued at USD 128 billion in 2021 and is poised to grow from USD 136.83 billion in 2022 to USD 233.35 billion by 2030, at a CAGR of 6.9% during the forecast period (2023-2030).

Middle East and Africa Ecotourism market will be USD 5431.89 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.7% from 2024 to 2031. The market is foreseen to reach USD 12608.6 million by 2031, owing to increased interest in sustainable travel and the region’s unique natural attractions, such as deserts, wildlife reserves, and coastal areas.

According to Cognitive Market Research, the global Ecotourism market size will be USD 271594.6 million in 2024. It will expand at a compound annual growth rate (CAGR) of 12.00% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 108637.84 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 81478.38 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 62466.76 million in 2024 and will grow at a compound annual growth rate (CAGR) of 14.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 13579.73 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 5431.89 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.7% from 2024 to 2031.
The Nature & Wildlife Tourism Type held the highest Ecotourism market revenue share in 2024.

Market Dynamics of Ecotourism Market

Key Drivers for Ecotourism Market

Growing Environmental Awareness to Increase the Demand Globally

Growing environmental awareness is driving the ecotourism market as consumers increasingly prioritize sustainability and conservation in their travel choices. This heightened awareness leads travelers to seek out experiences that minimize environmental impact and support conservation efforts. As people become more conscious of the effects of tourism on ecosystems and local communities, there is a greater demand for eco-friendly travel options that preserve natural resources and promote responsible behavior. This shift influences travel preferences, encouraging both travelers and operators to embrace practices that reduce carbon footprints and support sustainable development. Consequently, the ecotourism market benefits from a growing segment of environmentally conscious consumers who are willing to invest in experiences that align with their values.

Increasing Sustainable Tourism Practices to Propel Market Growth

Increasing sustainable tourism practices are driving the ecotourism market as travelers and industry stakeholders prioritize environmental conservation and responsible travel. Sustainable tourism practices focus on minimizing environmental impact, supporting local communities, and preserving natural resources, aligning with the core principles of ecotourism. As awareness grows about the negative effects of traditional tourism on ecosystems, both consumers and businesses are shifting towards practices that promote sustainability. This includes adopting eco-friendly accommodations, reducing waste, and supporting conservation initiatives. The emphasis on sustainability enhances the appeal of ecotourism, attracting a growing number of environmentally conscious travelers. Additionally, industry regulations and certifications that promote sustainable practices further drive market growth by encouraging the adoption of eco-friendly measures and practices within the tourism sector.

Restraint Factor for the Ecotourism Market

High Initial Costs to Limit the Sales

High initial costs are a significant restraint on the ecotourism market because establishing and maintaining eco-friendly travel operations often requires substantial investment. Developing sustainable infrastructure, such as eco-friendly accommodations, waste management systems, and low-impact transportation, involves higher upfront expenses compared to traditional tourism options. These costs can deter investment and limit the accessibility of ecotourism offerings, especially in developing regions. Additionally, implementing rigorous environmental standards and certifications can add to the financial burden. The higher price of eco-friendly products and services may also deter budget-conscious travelers, impacting market growth. Consequently, the initial financial barriers can restrict the expansion of ecotourism by making it less competitive compared to more conventional and lower-cost travel alternatives.

Impact of Covid-19 on the Ecotourism Market

The COVID-19 pandemic had a profound impact on the ecotourism market, causing a tempora...

The global safari tourism market size reached USD 35.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 55.3 Billion by 2033, exhibiting a growth rate (CAGR) of 5.06% during 2025-2033. The growing number of travel influencers and enthusiasts, increasing preferences for unique and exotic holiday experiences, and the rising availability of itinerary customization are some of the major factors propelling the market.

IMARC Group provides an analysis of the key trends in each segment of the global safari tourism market report, along with forecasts at the global, regional, and country levels from 2025-2033. Our report has categorized the market based on type, group, and booking.

This dataset includes data on the number of people who complied with or violated sea turtle distance viewing guidelines under different communication messaging conditions as well as descriptive notes that provide more context for the interactions. Data were collected at two locations, Alii and Punaluu. There is a separate data file for each site.

The global safari tourism market, valued at $1211.5 million in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 7.6% from 2025 to 2033. This growth is fueled by several key factors. The rising disposable incomes in emerging economies, coupled with a growing preference for experiential travel among millennials and Gen Z, are significantly boosting demand. Furthermore, the increasing popularity of adventure travel and personalized vacation packages tailored to specific interests and budgets are driving market expansion. Sustainable tourism practices and responsible wildlife conservation initiatives are also gaining traction, appealing to environmentally conscious travelers and adding to the sector's appeal. Specific segments, such as adventure travel and personalized vacations, are outpacing overall market growth, while millennial and Gen X demographics represent the highest spending power. Geographic expansion into less-explored regions, coupled with improved infrastructure and marketing, is expected to further propel market growth in the coming years. The market is segmented geographically, with North America, Europe, and Africa currently holding significant market shares. However, the Asia-Pacific region is anticipated to witness substantial growth owing to increasing tourism and rising affluence. While challenges such as political instability in certain regions and the potential impact of climate change on wildlife populations pose restraints, the overall outlook for the safari tourism market remains positive. The industry's ability to adapt to changing consumer preferences and prioritize sustainability will be crucial in maintaining its upward trajectory. Established players such as Wilderness, TUI Group, and &Beyond are leveraging their brand recognition and expertise to capitalize on these market trends, while smaller, specialized operators are focusing on niche segments to differentiate themselves and attract discerning travelers.

The Wildlife Tourism market has emerged as a vibrant sector within the broader travel industry, captivating nature enthusiasts and adventure seekers alike. This form of tourism enables travelers to experience and interact with wildlife in their natural habitats, fostering a sense of connection with the environment w

North America Ecotourism market size will be USD 108637.84 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.2% from 2024 to 2031. North America has emerged as a prominent participant, and its sales revenue is estimated to reach USD 231757.9 Million by 2031. This growth is mainly attributed to the region's increasing consumer awareness of environmental sustainability and a desire for authentic, nature-based travel experiences.

Latin America's Ecotourism market will be USD 13579.73 million in 2024 and is estimated to grow at a compound annual growth rate (CAGR) of 11.4% from 2024 to 2031. The market is foreseen to reach USD 31821.7 million by 2031 due to abundant natural resources, including rainforests, wildlife, and unique landscapes, which attract eco-conscious travelers.

The global ecotourism market is experiencing robust growth, projected to reach $407,090 million in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 10.8% from 2025 to 2033. This expansion is fueled by several key drivers. Increasing environmental awareness among consumers, coupled with a growing desire for authentic and sustainable travel experiences, is significantly boosting demand. The rise of adventure tourism, particularly among younger demographics (Under 30 and 30-40 years old segments), contributes significantly to market growth. Furthermore, the increasing accessibility of remote destinations through improved infrastructure and technological advancements, such as online booking platforms, facilitates greater participation. However, challenges exist, including the environmental impact of increased tourism in sensitive ecosystems and the need for responsible tourism practices to mitigate potential negative consequences. Effective regulatory frameworks and sustainable tourism initiatives are crucial to ensure the long-term viability and positive contribution of ecotourism to both the environment and local communities. The market is segmented by ecotype (mountain, forest, prairie, wetland, marine, desert Gobi, humanistic ecotype, others) and traveler age group, offering opportunities for tailored offerings and targeted marketing strategies. The diverse range of established ecotourism operators reflects the market's maturity and potential for further innovation and diversification. Geographical distribution plays a key role. North America, Europe, and Asia Pacific are expected to continue dominating the market due to their established tourism infrastructure, higher disposable incomes, and strong environmental consciousness. However, emerging markets in South America, Africa, and parts of Asia Pacific present significant growth potential as awareness of sustainable tourism increases and infrastructure develops. The forecast period (2025-2033) anticipates continued expansion, driven by a rising global middle class with increased disposable income and a heightened appreciation for responsible travel, provided that sustainable tourism practices are implemented effectively to minimize environmental impact and maximize benefits for local communities. Companies focusing on sustainable practices and responsible tourism are well-positioned to capture a larger market share.

The Wildlife Hunting Tourism market report offers a thorough competitive analysis, mapping key players’ strategies, market share, and business models. It provides insights into competitor dynamics, helping companies align their strategies with the current market landscape and future trends.

Roughly 2.2 million people visited wildlife tourist facilities in Kenya as of 2022. Kenyan citizens composed the majority of visitors, with around 1.7 million individuals. Overall, the number of visitors has been following an increasing trend since the restrictions related to the coronavirus (COVID-19) outbreak came to an end. However, the volume of non-resident visitors has remained below the pre-pandemic level.

The Costa Rican tourism market, valued at $4.35 billion in 2025, is projected to experience robust growth, exhibiting a compound annual growth rate (CAGR) of 8% from 2025 to 2033. This expansion is fueled by several key drivers. Firstly, Costa Rica's renowned biodiversity and commitment to ecotourism attract a growing segment of environmentally conscious travelers seeking authentic and sustainable experiences. Secondly, the country's political stability and relatively safe environment contribute to its appeal as a desirable destination. Furthermore, targeted marketing campaigns highlighting adventure tourism (zip-lining, white-water rafting, etc.) and unique cultural offerings are successfully attracting diverse demographics. The market is segmented by traveler type (international vs. domestic), service type (sun and beach, adventure, other activities such as wellness tourism), and distribution channel (online vs. offline booking). While the online channel is rapidly expanding, offline bookings still maintain a significant share, reflecting the importance of travel agents and tour operators in the market. Growth is expected across all segments, though adventure tourism is anticipated to show particularly strong performance, given the increasing popularity of experiential travel. Competitive pressures stem from established players and emerging competitors vying for market share through differentiated service offerings and strategic partnerships. However, the market faces some challenges. Fluctuations in global economic conditions can impact international tourist arrivals. Infrastructure limitations in certain regions may hinder the expansion of tourism offerings, and sustainable tourism practices must be carefully managed to preserve the country's natural assets and avoid negative environmental consequences. Effective strategies for managing these risks and optimizing opportunities will be crucial to sustaining the market's projected growth. Companies are leveraging digital marketing, creating immersive experiences, and prioritizing sustainability initiatives to gain a competitive edge. Strong partnerships with local communities are also key in promoting authentic experiences and ensuring equitable distribution of tourism benefits. The continued focus on attracting high-spending tourists from diverse markets, coupled with strategic investments in infrastructure and sustainable practices, will be pivotal in driving the Costa Rican tourism sector's continued success.

The India safari tourism industry is projected to experience significant growth, with the market size expected to rise from USD 2.8 billion in 2025 to USD 5.3 billion by 2035, at a CAGR of 6.6% during the forecast period. This growth is driven by the increasing interest in wildlife safaris within India’s renowned national parks, growing domestic tourism, and an expanding international market eager to explore India’s unique biodiversity.

The Brazil safari tourism sector is set to experience tremendous growth, with the market expected to grow from USD 5.4 billion in 2025 to USD 10.8 billion by 2035, representing a CAGR of 7.2%. The growth is driven by a growing global demand for Brazil's varied ecosystems, such as the Amazon rainforest and Pantanal wetlands, both teeming with wildlife.

Forecasts show that between 2022 and 2030, the travel and tourism industry will grow to be worth USD 492.89 billion. Market size, growth, share