Wine production in California amounted to about 606 million gallons in 2023. Although a slight increase compared to the previous year, it was still one of the lowest production years on record.

In 2023, there were just ** large-scale wineries in the United States. Large wineries, such as these, produce more than 500,000 cases of wine per year. In contrast, there were ***** limited production wineries, which produce less than one thousand yearly cases. The total number of U.S. wineries amounted to over ******. Wine import and export in the U.S. The United States exported over *** million U.S. dollars’ worth of wine to Canada in 2022, making the country the largest importer of U.S. wine that year. In terms of U.S. wine imports, the vast majority of wine the United States imported in 2022, came from both France and Italy. Sparkling wine trade Sparkling wine comes in many varieties, such as French champagne, Italian prosecco, and Catalonian cava. In 2022, the United States exported over ************* liters of sparkling wine. This was another decline after years of shrinking exports. At over *** million liters, the country’s import volume was significantly larger.

California was the biggest producer of bottled wine in the United States in 2023. The state produced over *** million gallons of bottled wine, much more than the next biggest producer, New York, which made **** million gallons of wine in that year.

Wineries have endured a dynamic shift as they navigate economic complexities and evolving consumer preferences. Recent market conditions, marked by trade tensions and fluctuating economic indicators, have required wineries to adapt quickly. Imposing tariffs on key materials, such as glass bottles from China, has placed additional cost pressures on producers, prompting a shift towards domestic suppliers to mitigate expenses. This has been compounded by increasing competition from both domestic breweries and international wine producers, making brand differentiation and competitive pricing more crucial than ever. Despite these challenges, revenue has been climbing at a CAGR of 6.7% over the past five years. It's expected to jump 1.0% in 2025 alone, reaching $33.4 billion in 2025. Over the past five years, wineries have faced challenges and opportunities. Fluctuating input costs and competitive pressure from alternative alcoholic beverages proliferated. Despite these hurdles, the industry has maintained a steady trajectory. Much of this growth can be attributed to the resilience of local wineries that have strengthened their community engagement and optimized their operations to adapt to economic pressures. These wineries have focused on building strong local consumer bases, leveraging unique US varietals and experiences to maintain a competitive edge against international brands. By reducing labor costs and navigating input price complexities, producers managed to stabilize profit by 2025. The weakening dollar is expected to make US wines more attractive internationally over the next five years, potentially boosting export sales and expanding global market presence. Domestically, as imported wines become pricier, local producers have an opening to capture more market share by offering competitively priced alternatives. However, ongoing trade tensions and tariffs could continue to impact input costs, necessitating strategic supply chain adjustments. Advances in packaging and distribution, such as using lighter materials to lower shipping costs, might offset some financial pressures. Despite the uncertainties in growing conditions resulting from climate change, the industry's revenue is forecast to expand at a CAGR of 2.2% over the next five years, reaching $37.2 billion in 2030.

The size of the U.S. Wine Industry market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 1.47% during the forecast period. The U.S. wine sector covers the making, selling, and drinking of wine, which is a fermented drink created from grapes and various other fruits. Innovations in flavor, color, and packaging, along with the increasing popularity of niche markets and emerging wine regions like Oregon's Willamette Valley and New York's Finger Lakes, are fueling strong growth in the market. E. & J. Gallo Winery and Constellation Brands are dominant figures in the market due to their wide range of products and effective distribution networks. The market landscape is being shaped by the rise of high-quality and eco-friendly wines, as well as the growing use of online shopping. Consumer preferences for high-quality and diverse wine options support a positive outlook for the market, even amidst challenges like supply chain disruptions and competition from other alcoholic beverages. This increase highlights the important contribution of the wine sector to the U.S. economy and its opportunity for further growth. Recent developments include: March 2022: Meiomi Wines announced the release of the Red Blend, adding another flavor sourced from Meiomi's signature California regions. The company claims the product has the same premium taste that customers expect but with new, bold flavors and more options., February 2022: Ventessa by Mezzacorona launched a new wine brand for those seeking a naturally low-calorie wine option, thus, appealing to health-conscious consumers., May 2021: Treasury Wine Estates announced that the company had entered a long-term distribution agreement with Republic National Distributing Company (RNDC). The agreement will cover distribution in multiple markets in California with other states, including Texas, Louisiana, Oklahoma, Kentucky, Mississippi, Utah, Wyoming, and Nebraska.. Key drivers for this market are: Growing Awareness of Functional Benefits of Carotenoids, Consumption of Health and Wellness Products. Potential restraints include: High Processing Cost and Low Yield of Natural Food Colors. Notable trends are: Extensive Vineyard Area Anticipated to Strengthen the Market.

Forecast: Wine Production in the US 2022 - 2026 Discover more data with ReportLinker!

The retail value of the California wine market in the United States has been growing year over year. In 2022, California's wine market was worth 54.8 billion U.S. dollars.

Learn about the projected growth of the wine market in the United States over the next decade, with an expected increase in both volume and value. The market is forecasted to reach 4.1B litres and $44.1B by 2035.

The US Wine Market Report is Segmented by Product Type (Fortified Wine, Still Wine, Sparkling Wine, and Other Wine Types); by Color (Red Wine, White Wine, and Rose Wine); by End User (Men and Women); and by Distribution Channel (On-Trade and Off-Trade). The Market Forecasts are Provided in Terms of Value (USD).

Wine originating from the state of Oregon had the highest average price for a 750ml bottle in the United States in 2023 at 17.37 U.S. dollars. In comparison, wine from California averaged 8.48 dollars per bottle.

United States - Producer Price Index by Industry: Wineries: Wines, Rose Grape and Other Fruits and Berries, 14 Percent or Less Alcohol was 146.23500 Index Dec 2011=100 in July of 2025, according to the United States Federal Reserve. Historically, United States - Producer Price Index by Industry: Wineries: Wines, Rose Grape and Other Fruits and Berries, 14 Percent or Less Alcohol reached a record high of 147.93600 in April of 2025 and a record low of 100.00000 in December of 2011. Trading Economics provides the current actual value, an historical data chart and related indicators for United States - Producer Price Index by Industry: Wineries: Wines, Rose Grape and Other Fruits and Berries, 14 Percent or Less Alcohol - last updated from the United States Federal Reserve on September of 2025.

Learn about the projected growth of the wine market in the United States over the next decade, driven by increased demand. By 2035, market volume is expected to reach 3.8B litres and market value to reach $21.2B.

Discover the projected growth in the Northern American wine market with a forecasted increase in both volume and value over the next decade.

The U.S. wine industry, a significant player in the global beverage market, exhibits consistent growth driven by several key factors. The market's compound annual growth rate (CAGR) of 1.47% from 2019 to 2024 indicates a steady expansion, projected to continue into the forecast period (2025-2033). This growth is fueled by increasing consumer disposable incomes, a rising preference for premium wine varieties, and a growing wine-drinking culture, particularly among millennials and Gen Z. The popularity of wine tourism and the expanding online retail channels further contribute to market expansion. While specific market size figures for individual years are not provided, considering the CAGR and a reasonable assumption of market size in 2024, we can estimate substantial growth. Segmentation analysis reveals the significant role of still wine in the overall market, with red wine holding a considerable share within the color segment. The off-trade channel, encompassing supermarkets, hypermarkets, and specialty stores, dominates distribution, highlighting the importance of retail partnerships for wine producers. However, online retail is emerging as a powerful channel, promising substantial future growth. Despite this positive outlook, the industry faces challenges. Competition from other alcoholic beverages, fluctuating grape harvests due to climatic variations, and escalating production costs act as potential restraints. The industry needs to focus on innovative marketing strategies, embracing sustainable practices, and developing new product offerings catering to evolving consumer preferences to maintain growth momentum. The leading companies – E & J Gallo Winery, Constellation Brands Inc., and others – play a crucial role in shaping market trends, with their strategies influencing overall industry direction. The geographic focus on the U.S. market allows for a deep dive into specific consumer trends and regional preferences, informing future marketing and product development decisions. Continued investment in research and development, coupled with an understanding of the evolving consumer landscape, will be critical for future success in the U.S. wine market. Recent developments include: March 2022: Meiomi Wines announced the release of the Red Blend, adding another flavor sourced from Meiomi's signature California regions. The company claims the product has the same premium taste that customers expect but with new, bold flavors and more options., February 2022: Ventessa by Mezzacorona launched a new wine brand for those seeking a naturally low-calorie wine option, thus, appealing to health-conscious consumers., May 2021: Treasury Wine Estates announced that the company had entered a long-term distribution agreement with Republic National Distributing Company (RNDC). The agreement will cover distribution in multiple markets in California with other states, including Texas, Louisiana, Oklahoma, Kentucky, Mississippi, Utah, Wyoming, and Nebraska.. Notable trends are: Extensive Vineyard Area Anticipated to Strengthen the Market.

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Wine Tourism Market Size 2025-2029

The wine tourism market size is forecast to increase by USD 11.37 billion, at a CAGR of 12.8% between 2024 and 2029.

The market is driven by government initiatives aimed at promoting the wine industry and enhancing tourist experiences. Governments worldwide are recognizing the economic potential of wine tourism and implementing policies to support its growth. This includes investing in infrastructure, promoting wine regions, and offering incentives to wineries and tour operators. Technological advancements are another key trend in the market. The adoption of technology is transforming the way wine tours are conducted, from virtual tours and mobile applications to contactless payment systems and automated wine tastings. These innovations offer a more personalized and convenient experience for tourists, making wine tourism more accessible and attractive.
However, high costs pose a significant challenge to the wine tourism industry. Wine tours can be expensive, with costs including transportation, accommodation, and tastings. This can limit the market's reach and appeal to budget-conscious travelers. Additionally, the ongoing pandemic has added to the financial strain, with travel restrictions and health concerns deterring many from embarking on wine tours. To capitalize on market opportunities and navigate challenges effectively, companies must focus on offering competitive pricing, value-added services, and flexible booking policies. By leveraging technology and collaborating with local governments and businesses, they can create unique and memorable experiences for tourists while mitigating the impact of high costs and other obstacles.

What will be the Size of the Wine Tourism Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with cultural experiences playing a pivotal role in attracting visitors. Tourist information centers serve as vital resources, providing valuable insights into local wine production and gastronomic offerings. Social media marketing has become an indispensable tool for wineries to reach a wider audience and engage with consumers. Harvest festivals, a time-honored tradition, draw tourists from around the world, offering unique wine education opportunities and celebrating the rich history of winemaking. Wine certification programs ensure a consistent standard of quality, enhancing the reputation of wine regions and promoting sustainable practices. Wine cellars and aging facilities invite tourists to explore the intricacies of wine production and storage.

Vineyard tours and wine production tours offer behind-the-scenes glimpses into the world of viticulture and winemaking techniques. Gastronomic tourism and sustainable tourism initiatives further enrich the wine tourism experience, with a focus on local cuisine and environmental conservation. Wine education and certification programs, digital platforms, and mobile apps cater to diverse learning styles and preferences. Rural tourism and accommodation options provide a unique experience, allowing tourists to immerse themselves in the picturesque landscapes and traditions of wine regions. Sustainability initiatives, employment opportunities, and economic impact studies highlight the importance of wine tourism in community development.

Wine tasting experiences, transportation services, and marketing packages offer convenience and accessibility to tourists, ensuring a memorable and enjoyable experience. Wine shops and wine trails provide opportunities for tourists to purchase their favorite wines and explore new varietals. Wine tourism research and wine appellations continue to drive innovation and growth in the industry, with a focus on enhancing the overall visitor experience and promoting sustainable practices. The ongoing dynamism of the market ensures a rich and diverse landscape for exploration and discovery.

How is this Wine Tourism Industry segmented?

The wine tourism industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Event Type

  Wine tastings and tours
  Wine festivals and events


Channel

  Offline
  Online


Traveler Type

  Leisure
  Business


Geography

  North America

    US
    Mexico


  Europe

    France
    Germany
    Italy
    Norway
    UK


  Middle East and Africa

    UAE


  APAC

    Australia
    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

.

By Event Type Insights

The wine tastings and tours segment is estimated to witness significant growth during the forecast period.

US Wine Market size is expected to be worth around USD 138.3 Billion by 2034, from USD 89.9 Billion in 2024, growing at a CAGR of 4.4%

The Global Wine Manufacturing industry is projected to experience moderate growth as a result of disparate global trends. The industry's performance relies on consumer trends and, therefore, on variables affecting consumer decisions. Many countries traditionally associated with wine consumption have been consuming less wine, while countries traditionally associated with beer consumption have consumed more wine. As a result, global consumption has grown modestly in recent years. Growth in consumption levels in important markets, like the United States, has fueled a large share of the industry's expansion. Industry revenue has grown at a CAGR of 0.2% over the past five years and is expected to reach $372.0 billion in 2024. This includes forecast growth of 1.1% in 2024 alone. Many variables impact wine consumption in each country. Countries like France and Italy have experienced higher consumption levels of close substitutes, like beer, particularly in younger generations. The opposite is true for the United States, the UK and Germany, where wine has improved its share of total alcohol consumption. China has been a growing wine market, where consumption of wine and alcohol in general, has been increasing. This has resulted from cultural shifts in younger Chinese adults and the accessibility of imported wine. New world wines, like those from South America, Oceania and Africa, have increased in global popularity and have generated higher levels of global competition, which has depressed global wine prices. Despite declining wine prices, international trade has remained a stable share of global production. Ultimately, the dip in wine price, combined with higher purchase costs, has hurt profit. Consumption trends will remain relatively stable moving forward. The global industry will expand as the Chinese wine industry leads growth. Meanwhile, the US industry grows more slowly and European countries endure stiff competition from less expensive varieties. The global presence of New World wines will likely increase to support growing demand in Asia and continue to compete with premium European wines. As a result, industry revenue is anticipated to expand at a CAGR of 1.7% over the five years to 2029 to $405.1 billion.

The Wine Market Report is Segmented by Product Type (Still Wine, Sparkling Wine, and More), Color (Red Wine, Rose Wine, and White Wine), End User (Men and Women), Distribution Channel (On Trade and Off Trade), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

Explore the projected growth of the wine and grape must market in the United States, with an expected increase in consumption over the next decade. Anticipated CAGR of +1.3% from 2024 to 2035, leading to a market volume of 7.6B litres and value of $40.6B by 2035.

Graph and download economic data for Unit Labor Costs for Retail Trade: Beer, Wine, and Liquor Stores (NAICS 4453) in the United States (IPUHN4453U101000000) from 1988 to 2024 about spirits, wine, beer, unit labor cost, NAICS, retail trade, sales, retail, and USA.