In 2023, *** million hectoliters of wine were released for consumption by HM Revenue and Customs. In August of 2023 a new Alcohol Duty tax regime began.Wine in the UKThe data includes both, wine produced in the UK and wine imported from other countries. Wine production in the UK has been ongoing since Roman times. In recent years conditions have improved for growing wine in the UK and production has increased significantly compared to the early 2000s. Wine imports reached new heights in 2021, with imports being worth over three billion British Pounds. In 2024, this had declined by almost **** percent.Wine consumptionWine drinkers in the United Kingdom consumed about *** milliliters of wine per week in 2021. This too dropped sharply to *** milliliters in 2023. Spending also declined from an average of about *** pence in 2021 to *** in 2023. Most purchases were done in off-trade channels.

Discover how the wine market in the UK is set to experience growth over the next decade, driven by increasing demand. By 2035, the market volume is projected to reach 1.4B litres, with a value of $6.9B.

As of 2024, the leading brand of table wine by sales in the United Kingdom was Hardys. Hardys generated just over *** million British pounds in the sale of table wine that year. The leading competitor, Yellow Tail, earned approximately *** million British pounds in table wine sales.

Discover the latest trends in the UK wine market with a forecasted increase in consumption over the next decade. By 2035, market volume is expected to reach 1.4 billion litres, with a value of $6.8 billion.

This statistic shows the sales volume of wine in the United Kingdom (UK) from 2009 to 2016. The number of cases sold in the UK over this period declined. In 2009, approximately 154 million nine liter cases were sold, decreasing to approximately 141 million nine liter cases by 2016.

Learn about the expected growth of the wine market in the UK over the next decade, driven by rising demand. By 2035, the market volume is projected to reach 1.4B litres and the market value is expected to hit $6.9B.

This statistic shows the distribution of sales volumes of wine in the United Kingdom (UK) in 2016, by color of wine (red, white and rosé). White wine had a marginally higher share of sales volume in 2016, at 47 percent. Rosé was the least common wine color sold that year, with a 11 percent share of sales.

The UK sparkling wine market is expected to see continued growth over the next decade, with a projected increase in both volume and value. By 2035, market volume is forecasted to reach 164M litres, while market value is expected to reach $1.4B.

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Wine Market Size 2025-2029

The wine market size is forecast to increase by USD 167.1 billion, at a CAGR of 5% between 2024 and 2029.

The market is experiencing significant shifts, driven by the surge in online sales channels and the increasing popularity of private-label brands. Online sales have gained substantial traction, enabling consumers to explore a wider range of wines from various regions and producers at their convenience. This trend is expected to continue as technology advances and consumer preferences evolve. Meanwhile, private-label brands have emerged as formidable competitors, offering high-quality wines at affordable prices. These brands, often produced by major wine companies, have gained prominence due to their ability to cater to diverse consumer tastes and preferences. However, the market faces challenges as well.
The rising competition from other alcoholic beverages, such as spirits and beer, poses a significant threat. Consumers' shifting preferences and increasing health consciousness are also impacting the market. Companies must navigate these challenges by focusing on product innovation, brand differentiation, and effective marketing strategies to capture market share and maintain growth.

What will be the Size of the Wine Market during the forecast period?

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The dynamic the market continues to evolve, with various sectors experiencing ongoing shifts and innovations. Wine bars serve as hubs for education and tasting experiences, where patrons can explore different grape varieties and wine styles, including red, white, rosé, fortified, and sparkling. The health benefits of wine, particularly red wine, are a topic of ongoing research and discussion. Serving temperature and aeration play crucial roles in enhancing the sensory experience of wine. Wine distribution channels have expanded, with direct-to-consumer sales and e-commerce platforms gaining popularity. Wine awards and competitions showcase the best in winemaking techniques, from oak aging to sustainable viticulture.

Biodynamic wine and organic practices have become increasingly important in vineyard management and wine production. Food and wine pairing continues to be a popular trend, with sensory analysis playing a key role in understanding the complexities of both. Wine tourism offers unique experiences, allowing consumers to connect with the land and the people behind the labels. Wine sustainability is a growing concern, with certification programs and wine brands focusing on reducing their environmental impact. Wine investment and auctions offer opportunities for collectors and enthusiasts. Wine packaging, glassware, and storage solutions cater to the diverse needs of consumers. Wine retail, wine imports, and exports continue to shape the global market, with wine regions and marketing strategies influencing consumer preferences.

Wine competitions, festivals, and wine restaurants provide opportunities for industry professionals and enthusiasts to connect and celebrate the art of winemaking.

How is this Wine Industry segmented?

The wine industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Off-trade
  On-trade


Product

  Red
  Fortified
  White
  Sparkling


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

.

By Distribution Channel Insights

The off-trade segment is estimated to witness significant growth during the forecast period.

The off-trade distribution channel, which involves the sale of wine through retail outlets outside of bars, restaurants, or nightclubs, is gaining significant traction in the market. This trend is driven by the surge in online wine sales and the increasing number of supermarkets, hypermarkets, and department stores worldwide. Wine education plays a crucial role in this distribution channel, as consumers seek to expand their knowledge of grape varieties, wine styles, and pairing options. Fortified wines, organic wines, and rosé wines are popular choices among consumers, and wine certification ensures the authenticity and quality of these products.

Vineyard management practices, such as sustainable viticulture and oak aging, influence the taste and quality of wines. Wine tasting events and competitions provide opportunities for consumers to discover new wines and build their preferences. Wine labels, packaging, and branding are essential elements in attracting consumers' attention and influencing their p

Discover how the UK wine and grape must market is poised for growth over the next decade. Projections indicate a steady increase in both volume and value, with a forecasted CAGR of +2.2% and +4.2% respectively. By 2035, the market volume is expected to reach 1.6B litres and the market value to hit $7.9B.

The UK wine market is expected to experience growth over the next decade, driven by rising demand. Forecasts predict a steady increase in both volume and value, with an anticipated CAGR of +2.5% and +4.1% respectively, by the end of 2035.

The UK sparkling wine market is expected to see continued growth over the next decade, with consumption trends on the rise. Forecasted to reach 188M litres in volume and $1.5B in value by 2035, driven by increasing demand.

The UK sparkling wine market is expected to see continued growth over the next decade, driven by increasing demand. Market performance is forecasted to slightly slow down, with a projected CAGR of +1.1% in volume and +1.4% in value from 2024 to 2035.

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Fortified Wine Market Size 2024-2028

The fortified wine market size is forecast to increase by USD 4.38 billion at a CAGR of 4.36% between 2023 and 2028.

The market is experiencing significant growth, driven by the increasing consumption rate of fortified wines and the rising popularity of natural ingredients in mixology and cocktail culture. This trend is particularly evident in the popularity of dessert wines and aperitifs, which are often used as base ingredients in cocktails. However, the market faces challenges, including the negative perception associated with fortified wines and the impact of lockdowns and social distancing measures on traditional sales channels. Fortified wines, including sherry, port, vermouth, and dessert wines, offer consumers a premium experience, innovation in flavors, and social recognition. 
Fortified wine is considered a healthier choice compared to other alcoholic drinks due to its reduced alcohol consumption and level of antioxidants. Online wine auctions and sales platforms have emerged as key growth areas, offering consumers convenience and access to a wide range of fortified wines. As consumers continue to explore new ways to enjoy these unique and flavorful wines, the market is expected to continue its expansion.

What will be the Size of the Market During the Forecast Period?

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The alcoholic drinks industry continues to evolve, with fortified wines gaining significant attention due to their unique characteristics and various health benefits. Amid economic uncertainty, the working population is seeking more sustainable and session-able choices in alcohol, prompting investment in R&D by companies focused on improving the quality of wine, enhancing production facilities, and optimizing distribution centers, while craft brands continue to thrive, especially in pubs where consumers increasingly prioritize both taste and sustainability. Social media promotions and the influence of mixologists have contributed to the growing popularity of fortified wines. These beverages are increasingly being used as mixers in cocktails, expanding their consumer base beyond traditional markets. Brand recognition plays a crucial role in the market.
Furthermore, alcohol Taxation and Regulations Increased taxation on alcoholic beverages, including fortified wines, may impact market growth. However, the implementation of strict regulations by authorities like the FSSAI ensures the production and sale of safe and authentic fortified wines, maintaining consumer trust. Segment Analysis The sherry segment holds a significant share of the market, with popular varieties like Amontillado, Fino, and Oloroso driving growth. The vermouth segment is also gaining popularity, particularly in the cocktail industry, due to its versatility and unique taste profile. Distribution Channels Fortified wines are available in various distribution channels, including liquor stores and single-spirit bars.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Product Type

  Sherry
  Port
  Vermouth
  Others


Distribution Channel

  Off-trade
  On-trade


Body Type

  Light bodied
  Medium bodied
  Full bodied


Sweetness Level

  Dry
  Semi Sweet
  Sweet


Geography

  Europe

    Germany
    UK
    France
    Italy


  North America

    US


  APAC



  South America



  Middle East and Africa

By Product Type Insights

The sherry segment is estimated to witness significant growth during the forecast period. Fortified wines, including sherry, hold a distinguished place in the global market for alcoholic drinks due to their unique production methods and various health benefits. The sherry segment, in particular, is experiencing growth driven by its intricate production process and the premiumization trend. The solera system, a traditional method of aging sherry wines, sets it apart from other wines by blending young wines with older ones in a cascading manner. This results in a complex and desirable flavor profile that appeals to discerning consumers. For instance, a bottle of Amontillado Sherry may contain a small proportion of very old wine combined with a larger proportion of younger wine, creating a unique and sought-after taste.

Furthermore, the health benefits associated with fortified wines, such as potential heart health advantages, further add to their allure. However, increased taxation and regulations from organizations like the Food Safety and Standards Authority of India (FSSAI) may pose challenges to market growth. Despite these obstacles, innovation in flavors and social recognition continue to drive consumer interest in fortified wines.

Get a glance at the s

This statistic represents the sparkling wine sales in the United Kingdom in 2016, in million litres. Prosecco was by far the most popular sparkling wine product, amounting to approximately 41.1 million litres sold in the UK. It was followed by Cava, which amounted to 14.1 million litres in 2016. The third place of sparkling wines sold in the UK is held by champagne with 6.8 million litres sold in 2016.

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Sparkling Wine Market Size 2025-2029

The sparkling wine market size is forecast to increase by USD 8.99 billion at a CAGR of 4.8% between 2024 and 2029.

The market is experiencing significant shifts, driven by the increasing popularity of low-alcohol beverages and the expansion of online distribution channels. Consumers' shifting preferences towards healthier lifestyle choices have led to the emergence of low-alcohol cocktails, which incorporate sparkling wine as a base. This shift is expected to continue, with an increasing number of producers introducing low-alcohol and no-alcohol sparkling wine options. Another key trend is the growth of online sales channels, which are providing greater convenience and accessibility for consumers. This trend is particularly pronounced in regions with stringent alcohol consumption regulations or remote locations, where traditional retail channels may be limited.
However, campaigns against alcoholic beverage consumption pose a significant challenge to market growth. These campaigns, fueled by health and wellness concerns, are gaining traction and may lead to increased regulations and taxes on alcoholic beverages, potentially dampening demand. Companies in the market must navigate these challenges by offering innovative, health-conscious products and exploring alternative distribution channels to reach consumers effectively.

What will be the Size of the Sparkling Wine Market during the forecast period?

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The market exhibits dynamic trends, with consumer preferences increasingly favoring value for money and wine appreciation. Social media marketing plays a pivotal role in reaching and engaging consumers, while precision viticulture ensures a consistent flavor profile. New technologies, such as digital marketing and supply chain management, optimize operations and enhance brand loyalty. Wine branding, innovation in winemaking, and aging potential are key factors driving consumer interest. Sustainable practices and climate change awareness are shaping the industry, with wine auctions and competitions showcasing top-tier offerings. The global wine industry's evolution includes the use of glass bottles to showcase the wines' beauty and the health benefits associated with moderate alcohol consumption.
Wine preservation and wine education are essential components of the consumer experience, as brand building and wine clubs offer exclusive access to collectors and enthusiasts. Vintage variation adds intrigue to the market, with price point and wine storage solutions catering to diverse consumer needs. Wine marketing strategies leverage aroma profile and wine awards to differentiate offerings and build brand recognition. Tariffs and protectionist measures impact the market, but organic wines and e-commerce sales channels provide opportunities for growth.

How is this Sparkling Wine Industry segmented?

The sparkling wine industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Off-trade
  On-trade


Product

  Champagne
  Prosecco
  Cava
  Others


Type

  Red sparkling wine
  White sparkling wine
  Rose sparkling wine


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    Spain
    UK


  APAC

    China
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Distribution Channel Insights

The off-trade segment is estimated to witness significant growth during the forecast period.

The market is experiencing significant shifts from 2025 to 2029, with the off-trade segment poised for transformation. Retail modernization is a key driver, as traditional retailers adapt to evolving consumer preferences. Omnichannel platforms are integrating physical and digital sales channels, making sparkling wine more accessible through online marketplaces and direct-to-consumer services. Technological advancements in inventory management systems enable retailers to optimize stock levels and respond to demand fluctuations. Consumer behavior is prioritizing convenience and premiumization. The demand for high-quality, lower-calorie, and organic sparkling wine variants is increasing, catering to health-conscious demographics. Denomination of origin, such as Champagne and Prosecco, continue to dominate the market, while grape varieties like Pinot Noir, Pinot Meunier, and Chardonnay drive innovation.

Wine pairing, wine events, and wine tourism contribute to the market's growth. Traditional methods like Methode Champenoise and Methode Traditionnelle, as well as modern techniques like Charmat and Transfer Method, cater to various consumer preferences. Fair trade wine, organic wine, and biodynamic wine are gaining traction, reflecting a g

Learn about the projected growth of the sparkling wine market in the UK, driven by increasing demand. Market performance is expected to continue an upward trend over the next decade.

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Wine E-Commerce Market Size 2025-2029

The wine e-commerce market size is forecast to increase by USD 13 billion, at a CAGR of 7.8% between 2024 and 2029. The market is experiencing significant growth, driven by the increasing preference for online shopping.

Major Market Trends & Insights

Europe dominated the market and accounted for a 53% share in 2023. The market is expected to grow significantly in North America region as well over the forecast period. Based on the Product ype, the still wine segment led the market and was valued at USD 21.44 billion of the global revenue in 2023. Based on the Flavor, the red wine segment accounted for the largest market revenue share in 2023.

Market Size & Forecast

Market Opportunities: USD 28.37 Billion Future Opportunities: USD 13 Billion CAGR (2024-2029): 7.8% Europe: Largest market in 2023

The market continues to evolve, integrating innovative technologies and business models to cater to the growing demand for online wine sales. One notable trend is the integration of wine review systems, allowing consumers to share their experiences and influence purchasing decisions. Another development is the implementation of loyalty programs, offering exclusive discounts and personalized recommendations to repeat customers. Wine fraud detection is another critical application, ensuring the authenticity of wines sold online, protecting both retailers and consumers from potential losses. Delivery optimization and secure transactions are essential components, with many e-commerce platforms investing in advanced logistics and encryption technologies.

What will be the Size of the Wine E-Commerce Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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Virtual wine tastings and mobile ordering have gained popularity, providing a more interactive and convenient shopping experience. Direct-to-consumer wine sales are on the rise, with some wineries bypassing traditional distribution channels to sell directly to customers. The market is expected to grow by over 15% annually, driven by these innovations and the increasing preference for online shopping. E-commerce wine websites and apps offer extensive wine product catalogs, dynamic pricing, email marketing, and customer segmentation to enhance the overall shopping experience. For instance, a leading wine e-commerce platform reported a 30% increase in sales following the implementation of a personalized wine recommendation system. The sparkling wine segment is the second largest segment of the product type and was valued at USD 4.01 billion in 2023.

This success underscores the importance of data analytics and wine inventory management in the digital wine marketplace. In conclusion, the wine e-commerce sector is witnessing continuous growth and innovation, with applications ranging from wine fraud detection and delivery optimization to virtual tastings and customer segmentation. These advancements are transforming the way consumers discover, purchase, and enjoy wine, making the online wine marketplace an increasingly dynamic and exciting space.

Consumers are increasingly turning to the convenience and accessibility of purchasing wine online, particularly in light of the ongoing health crisis that has led to more people staying at home. However, this market faces challenges. One major obstacle is the rise in purchases of alcoholic beverages by minors, which poses a significant regulatory risk. Strict regulations governing the sale and distribution of alcohol online necessitate robust age verification processes to mitigate this issue. Another challenge is the complex regulatory environment, with varying laws and regulations across different regions and jurisdictions.

Companies operating in this market must navigate these complexities to ensure compliance and avoid potential legal issues. To capitalize on the opportunities presented by the growing preference for online wine sales while addressing these challenges, companies must invest in robust age verification systems and stay informed of the latest regulatory developments. By doing so, they can effectively compete in the dynamic and evolving the market.

How is this Wine E-Commerce Industry segmented?

The wine e-commerce industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.Product TypeStill wineSparkling wineFortified wineFlavorRed wineWhite wineRose wineDistribution PlatformDedicated Wine PlatformsGeneral E-CommerceWinery DirectEnd-UserIndividual ConsumersRestaurantsRetail StoresGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKMiddle East and AfricaEgyptKSAOmanUAEAPACChinaIndiaJapanSouth AmericaArgentinaBrazilRest

Discover how the UK wine and grape must market is poised for growth over the next decade, driven by increasing demand. By 2035, market volume is projected to reach 1.7B litres and the market value to hit $8.4B in nominal prices.

Discover the latest forecast for the wine and grape must market in the UK over the next decade, with a projected increase in consumption and market volume. Anticipated CAGR and market value predictions are also highlighted.