The wine tourism market is forecast to expand significantly from USD 108.3 billion in 2025 to USD 358.6 billion by 2035. A CAGR of 12.7% is expected during this period.

Analysing Top Countries Driving Growth in the Wine Tourism Market

Roughly one third of wine tourists surveyed in Spain during the second half of 2019 and the first half of 2020 were between 36 and 45 years old. The second largest age group among respondents in that period was the one between 46 to 55 years.

In 2017, ** percent of wineries opened for wine tourism in Argentina offered wine cellar tours for visitors, while ** percent provided vineyard tour services. Wine shops were also some of the most common wine tourism attractions, with ** percent of Argentine wineries opened for tourism providing this option. In turn, only ** percent of the wineries offered some kind of accommodation services for wine tourists. Wineries opened for tourism were responsible for nearly ***** jobs in Argentina.

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Wine Tourism Market Size 2025-2029

The wine tourism market size is forecast to increase by USD 11.37 billion, at a CAGR of 12.8% between 2024 and 2029.

The market is driven by government initiatives aimed at promoting the wine industry and enhancing tourist experiences. Governments worldwide are recognizing the economic potential of wine tourism and implementing policies to support its growth. This includes investing in infrastructure, promoting wine regions, and offering incentives to wineries and tour operators. Technological advancements are another key trend in the market. The adoption of technology is transforming the way wine tours are conducted, from virtual tours and mobile applications to contactless payment systems and automated wine tastings. These innovations offer a more personalized and convenient experience for tourists, making wine tourism more accessible and attractive.
However, high costs pose a significant challenge to the wine tourism industry. Wine tours can be expensive, with costs including transportation, accommodation, and tastings. This can limit the market's reach and appeal to budget-conscious travelers. Additionally, the ongoing pandemic has added to the financial strain, with travel restrictions and health concerns deterring many from embarking on wine tours. To capitalize on market opportunities and navigate challenges effectively, companies must focus on offering competitive pricing, value-added services, and flexible booking policies. By leveraging technology and collaborating with local governments and businesses, they can create unique and memorable experiences for tourists while mitigating the impact of high costs and other obstacles.

What will be the Size of the Wine Tourism Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with cultural experiences playing a pivotal role in attracting visitors. Tourist information centers serve as vital resources, providing valuable insights into local wine production and gastronomic offerings. Social media marketing has become an indispensable tool for wineries to reach a wider audience and engage with consumers. Harvest festivals, a time-honored tradition, draw tourists from around the world, offering unique wine education opportunities and celebrating the rich history of winemaking. Wine certification programs ensure a consistent standard of quality, enhancing the reputation of wine regions and promoting sustainable practices. Wine cellars and aging facilities invite tourists to explore the intricacies of wine production and storage.

Vineyard tours and wine production tours offer behind-the-scenes glimpses into the world of viticulture and winemaking techniques. Gastronomic tourism and sustainable tourism initiatives further enrich the wine tourism experience, with a focus on local cuisine and environmental conservation. Wine education and certification programs, digital platforms, and mobile apps cater to diverse learning styles and preferences. Rural tourism and accommodation options provide a unique experience, allowing tourists to immerse themselves in the picturesque landscapes and traditions of wine regions. Sustainability initiatives, employment opportunities, and economic impact studies highlight the importance of wine tourism in community development.

Wine tasting experiences, transportation services, and marketing packages offer convenience and accessibility to tourists, ensuring a memorable and enjoyable experience. Wine shops and wine trails provide opportunities for tourists to purchase their favorite wines and explore new varietals. Wine tourism research and wine appellations continue to drive innovation and growth in the industry, with a focus on enhancing the overall visitor experience and promoting sustainable practices. The ongoing dynamism of the market ensures a rich and diverse landscape for exploration and discovery.

How is this Wine Tourism Industry segmented?

The wine tourism industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Event Type

  Wine tastings and tours
  Wine festivals and events


Channel

  Offline
  Online


Traveler Type

  Leisure
  Business


Geography

  North America

    US
    Mexico


  Europe

    France
    Germany
    Italy
    Norway
    UK


  Middle East and Africa

    UAE


  APAC

    Australia
    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

.

By Event Type Insights

The wine tastings and tours segment is estimated to witness significant growth during the forecast period.

The ma

In 2020, the global tourism sector was severely constrained by the coronavirus (COVID-19) pandemic. Many wineries worldwide were also affected, as some offer wine tours. When asked about investment in wine tourism post-COVID-19, nearly ********* of wineries surveyed stated that they planned to invest more than years before. Meanwhile, around a quarter of wineries stated that they had no idea how much they would invest in wine tourism following the pandemic.

VTC conducts research on an ongoing basis among travelers visiting the Commonwealth. This dataset contains Overnight trips of 50+ miles, one-way, with one or more nights away from home to Virginia during CY 2022 including winery tour/wine tasting.

As of February 1, 2022, Italy had more than ************ wine tastings and wine tours listed on the famous tourism website Tripadvisor. This was the highest figure among the major wine producing countries in Europe.

Subscribers can find out export and import data of 23 countries by HS code or product’s name. This demo is helpful for market analysis.

VTC conducts research on an ongoing basis among travelers visiting the Commonwealth. This dataset contains Overnight trips of 50+ miles, one-way, with one or more nights away from home to Virginia during CY 2022 including unique/local food, street food/food trucks, gastropubs, fine/upscale dining, winery tours/ wine tasting, or brewery tour/beer tasting.

This dataset was created to examine the potential for the development of the food and wine tourism industry in the Cairns region. Cairns has a range of local food and wine products, including local seafood, coffee, tropical fruit and fruit wines. The research used a model developed by Hall and Sharples to identify the current position of the food and wine tourism industry and determine potential opportunities for its future development. Chi-square analyses identified three groups of tourists using interest in food and wine as a basis for classification. Approximately 45% of respondents self identified as food and wine tourists, however they were unaware of the availability of local food and wine until their arrival. A larger potential market of tourists who participated in food and wine tourism activities was also identified. The paper concludes by outlining a number of implications for marketing food and wine tourism in the Cairns region.

According to a survey conducted in late 2020, four in ten surveyed Italian wineries claimed to be planning higher investments in wine tourism after the coronavirus (COVID-19) pandemic. By contrast, only ** percent of responding French wineries were planning to do the same.

The Virtual Wine Tasting market has emerged as a dynamic and innovative segment within the wine industry, providing wine enthusiasts with a unique opportunity to explore diverse varieties from the comfort of their own homes. This trend has gained significant traction, especially following the challenges posed by the

This study profiles domestic food and wine visitors to New South Wales, and looks at their motivations for visiting and satisfaction with their experiences.

Wine tourism in France generated more than ************ euros in revenue in 2016. In that year, the country recorded roughly ** million enotourists, with international travelers accounting for ** percent of total visits.

Dave's World Tours is a company that offers personalized tours and shuttles in the Black Hills region of South Dakota. The company prides itself on providing unique and fun experiences for travelers, with knowledgeable guides and comfortable transportation. With a variety of tour options to choose from, including wine and brewery tours, parks and monuments tours, and private tours, Dave's World Tours can help you make the most of your Black Hills adventure. The company's shuttles are also available for special occasions such as weddings, reunions, and holiday parties.

This dataset collection was based on a cross-sectional content analysis of wineries´ websites during October 2017, from a group of 25 wine producing companies of reference as well as 66 wineries located in 6 international markets. This dataset collection contains data concerning internal and external factors that influence the winery´s supply structure. Within the internal sphere, three factors were examined that concern wine production and tourism-related activities that can have a positive impact on wine tourism by increasing the winery´s global awareness, specifically: information about the property and company, focusing on supply and resource factors such as the estate, viticulture, oenology, sustainability and people involved in the wine production process (IF.1); wine information, purposely focusing on wine characteristics, prizes and distribution systems (IF.2); and tourism-related services, which examined patterns of integration of tourism-related services/activities provided on and off premises (IF.3).

Wineries have endured a dynamic shift as they navigate economic complexities and evolving consumer preferences. Recent market conditions, marked by trade tensions and fluctuating economic indicators, have required wineries to adapt quickly. Imposing tariffs on key materials, such as glass bottles from China, has placed additional cost pressures on producers, prompting a shift towards domestic suppliers to mitigate expenses. This has been compounded by increasing competition from both domestic breweries and international wine producers, making brand differentiation and competitive pricing more crucial than ever. Despite these challenges, revenue has been climbing at a CAGR of 6.7% over the past five years. It's expected to jump 1.0% in 2025 alone, reaching $33.4 billion in 2025. Over the past five years, wineries have faced challenges and opportunities. Fluctuating input costs and competitive pressure from alternative alcoholic beverages proliferated. Despite these hurdles, the industry has maintained a steady trajectory. Much of this growth can be attributed to the resilience of local wineries that have strengthened their community engagement and optimized their operations to adapt to economic pressures. These wineries have focused on building strong local consumer bases, leveraging unique US varietals and experiences to maintain a competitive edge against international brands. By reducing labor costs and navigating input price complexities, producers managed to stabilize profit by 2025. The weakening dollar is expected to make US wines more attractive internationally over the next five years, potentially boosting export sales and expanding global market presence. Domestically, as imported wines become pricier, local producers have an opening to capture more market share by offering competitively priced alternatives. However, ongoing trade tensions and tariffs could continue to impact input costs, necessitating strategic supply chain adjustments. Advances in packaging and distribution, such as using lighter materials to lower shipping costs, might offset some financial pressures. Despite the uncertainties in growing conditions resulting from climate change, the industry's revenue is forecast to expand at a CAGR of 2.2% over the next five years, reaching $37.2 billion in 2030.

The subset1 was created by digitizing and curating the seminal report of Amerine and Winkler (1944), which provided grape harvest dates (GHDs), the quality of musts and wines, and wine tasting notes for 148 cultivars from 1935-1941 across five contrasting climatic regions of California. To put this dataset into a climate change context, we collected GHDs and must sugar content (oBrix) records from 1991 to 2018 for four representative cultivars in one of the five studied regions (Napa) in subset2. Finally, we integrated meteorological data of the five regions during 1911-2018 and calculated bioclimatic indices important for grape in subset3. The resulting database is unique and valuable for assessing the fitness between cultivars across environments in order to mitigate the effects of climate change.

In 2023, the number of wine tourists in Spain almost reached three million. This represented an increase of 18.2 percent compared to the previous year.

Explore the best business ideas in the thriving wine market of the European Union. From wine tourism to online retail and wine education, discover the opportunities for entrepreneurs in this lucrative industry.