According to a January 2025 survey, **** percent of WNBA fans in the United States were female. Meanwhile, the same survey revealed that the largest ethnic group among the WNBA's fanbase was *********.

In a January 2025 survey, it was revealed that **** percent of WNBA fans in the United States were aged between 35 and 49-years-old. This made it the age group with the highest proportion of WNBA fans. Meanwhile, only *** percent were aged 13 to 17-years-old.

In a survey conducted in March 2023 in the United States, ** percent of Black respondents were casual fans of the WNBA. Since its inception in 1997, the Women’s National Basketball Association has forged a strong fanbase both in the United States as well as abroad. Individuals aged between 18 and 34 make up the highest share of avid and casual fans, compared to the ** to ** age group, for instance, in which ** percent of survey participants indicated that they were not a fan of the professional sports league. Additionally, when it came to the level of interest in the WNBA by gender, the WNBA was found to be more popular amongst males than females, with ** percent of the former indicating they were avid fans of the league whereas just **** percent of females indicated the same.

The 2024 Women's National Basketball Association (WNBA) regular season games were watched by an average of ******* viewers across media platforms in the United States. This was a significant increase from the previous year and made the **** season the league’s highest-viewed regular season in the last 24 years.

In 2025, the TV audience for the Women's National Basketball Association's (WNBA) Draft stood at **** million viewers. Shown on ESPN for the sixth year running, the 2025 Draft had a viewership nearly **** the size of the previous year's broadcast, with interest in the No.1 overall pick Caitlin Clark proving a massive draw that year. First held in 1997, the WNBA Draft is an annual pre-season event through which teams in the league select new recruits from a pool of college and professional women's basketball players.

As of May 2025, the all-time most viewed regular season game in the Women's National Basketball Association (WNBA) was the 2000 Memorial Day game between the Houston Comets and the New York Liberty. In total, the average viewership on NBC stood at **** million viewers. A 2025 game between the Indiana Fever and the Chicago Sky came close to breaking this, with *** million viewers tuning in to see Caitlin Clark face off against Angel Reese.

Founded in 1996, the Women's National Basketball Association (WNBA) is a professional basketball league composed of 12 teams from the United States. The Indiana Fever registered the highest average attendance across the 2023 season with 17,036. That season, the Fever secured the services of college basketball sensation Caitlin Clark, who went on to break a series of rookie and all-time records. One such record was the number of assists made in a single WNBA game. Player salaries in the WNBA Jackie Young of the Las Vegas Aces was the highest earner in the WNBA in the 2024 season, having earned an annual salary of 252 thousand U.S. dollars. Meanwhile, looking at the average annual salaries in the WNBA vs. the NBA, the average WNBA player took home around 120 thousand U.S. dollars at the end of the year, which was nearly 100 times lower than the average NBA player salary. WNBA league records Since the opening season in 1997, former and current WNBA players have been setting high standards and surpassing old ones throughout the course of the competition. Sue Bird was the career games leader of the WNBA, having played 580 professional games prior to her retirement in 2022. Meanwhile, the WNBA's all-time scoring leader was Diana Taurasi, who began her career with the Phoenix Mercury in 2004. Overall, three WNBA teams held the record for most WNBA championships during the history of the league, all winning four championships apiece.

The Women's Basketball Cup market, while currently smaller than its men's counterpart, exhibits significant growth potential. Driven by increasing female participation in sports globally, rising media coverage, and the expanding influence of women's leagues and tournaments, the market is experiencing a period of rapid expansion. The expanding popularity of women's basketball, fueled by successful leagues like the WNBA and international competitions such as the FIBA Women's Basketball World Cup, has resulted in increased sponsorship deals, broadcasting rights revenue, and merchandise sales. This translates into a lucrative market opportunity for various stakeholders, including governing bodies, broadcasters, sponsors, and merchandise vendors. Key segments driving this growth include televised broadcasting rights (a significant revenue stream), increasing sponsorship from brands targeting female demographics, and the growing importance of public welfare initiatives promoting women's sports participation. While geographical distribution shows strength in North America and Europe, the Asia-Pacific region presents a substantial untapped market, offering considerable future growth prospects. Challenges include overcoming the historical gender pay gap and ensuring equitable media coverage compared to men's basketball to further unlock the full market potential. Further analysis reveals a consistent upward trajectory, particularly within the Club Cup and National Team Cup segments. The sports industry remains the dominant application, followed by television broadcasting which plays a critical role in market visibility and revenue generation. Major players like FIBA, FIBA Europe, and the Olympics are pivotal in shaping the market landscape, driving standards and participation. The market's future growth depends heavily on sustained investment in women's basketball infrastructure, strategic media partnerships, and initiatives promoting gender equality within the sport. Effective marketing strategies that resonate with a wider audience, particularly in emerging markets, will also be key to accelerating market growth. A concerted effort to develop a comprehensive marketing and promotional strategy focusing on the athletes, storytelling, and the broader social impact of women's basketball will be crucial for continued expansion.

During the 2024 regular season, the average attendance at Women's National Basketball Association (WNBA) games rose to *****. This marked not only an increase over the previous two years, but the highest average attendance since the 1999 season. Similarly, average TV viewership of the WNBA has also grown, having reached around ******* per game in 2023, which was over double the figures from 2016 to 2021.

The 2024 Women's National Basketball Association (WNBA) Finals were contested between the New York Liberty and the Minnesota Lynx. The Liberty's *** victory in the best-of-five championship was watched by an average of **** viewers on ESPN and ABC. This was an increase of *** percent from the previous year, when the Las Vegas secured their ****** WNBA championship title. For the Liberty, silverware has been harder to come by, with the franchise's win in 2024 being its first title, despite having featured in **** Finals previously.

In 2023, over ** percent of players in the Women's National Basketball Association (WNBA) were black or African American. Meanwhile, just *** percent of players in the league identified as Asian.

According to an April 2025 survey conducted among WNBA fans in the United States, ** percent of respondents said they expected to spend more time following games and players compared to the previous season. Meanwhile, ***** percent anticipated spending less time following the sport.

College women's basketball in the United States is seen as the final step up before the WNBA. The college basketball season culminates in the NCAA Division I Women's Basketball Tournament held every March, also known as March Madness. In a survey conducted in March 2025 in the United States, around five percent of male respondents stated that college women's basketball was one of their top interests.

A survey conducted in January 2025 in the United States revealed that over half of NBA fans were Caucasian. Meanwhile, 20.7 percent were Hispanic.

The Women's National Basketball Association (WNBA) All-Star Game drew an attendance of 16,407 in the 2024 season. This was the highest it had been since 2007 when over 19 thousand were in attendance. Breaking with tradition, the 2024 fixture was a match-up between the WNBA All-Stars and the U.S. Women's Olympic team, with All-Star Games usually not being held in years coinciding with the Summer Olympics. The game ended with the All-Stars beating the Olympians 117-109, with Dallas Wings guard Arike Ogunbowale being named MVP after scoring 21 points in a single quarter.

Basketball is a commonly watched sport both in the United States and worldwide. The WNBA is an American professional women's basketball league established in 1996 and owned by the NBA. The regular season takes place in summer from May to August and the play-offs in September. WNBA has gained significant popularity over the years, which has increased its fan base and number of followers worldwide. In 2019, the Minnesota Lynx had around 328.26 thousand followers on social media channels.

The National Basketball Association has one of the highest percentages of African American players from the big four professional sports leagues in North America. In 2023, approximately **** percent of NBA players were African American. Meanwhile, ethnically white players constituted a **** percent share of all NBA players that year. After the WNBA and NBA, the National Football League had the largest share of African Americans in a professional sports league in North America. How do other roles in the NBA compare? When it comes to African American representation in the NBA, no other role in the NBA is as well represented by African Americans as players. Meanwhile, on the opposite end of the scale, less than **** percent of team governors in the NBA were African American in 2023. During the 2022/23 season, the role with the second-highest share of African Americans was head coach, with a share of ** percent. That season, the number of African American head coaches in the NBA exceeded the number of white head coaches for the first time. African Americans in the NFL In 2022, the greatest share of players by ethnicity in the NFL were African American, with more than half of all NFL players falling within this group. The representation of African Americans in American Football extended beyond the playing field, with **** percent of NFL assistant coaches being African American in 2022 as well. However, positions such as vice presidents and head coaches were less representative of the African American population, as less than ** percent of the individuals fulfilling these roles in 2022 were African American.

Sporting events in the United States attracted a combined total of *** million attendees in 2024. This marked an increase of three percent on the previous year's figure.