According to a January 2025 survey, **** percent of WNBA fans in the United States were female. Meanwhile, the same survey revealed that the largest ethnic group among the WNBA's fanbase was *********.

In a survey conducted in January 2025 in the United States, it was found that **** percent of individuals who watch or attend WNBA games were Caucasian. Meanwhile, **** percent were African American. Additionally, when it came to the WNBA fans by gender, the WNBA was found to be more popular among males than females.

In 2023, over ** percent of players in the Women's National Basketball Association (WNBA) were black or African American. Meanwhile, just *** percent of players in the league identified as Asian.

Founded in 1996, the Women's National Basketball Association (WNBA) is a professional basketball league composed of 12 teams from the United States. The Golden State Valkyries registered the highest average home attendance across the 2025 season with 18,064. This was an impressive turnout for the Valkyries', with 2025 being the team's inaugural season in the WNBA, validating the league's decision to expand the league in the San Francisco Bay Area. Player salaries in the WNBA Kelsey Mitchell of the Indiana Fever was the highest earner in the WNBA in the 2025 season, with an annual salary of approximately 249,000 U.S. dollars. Meanwhile, looking at the average annual salaries in the WNBA vs. the NBA, the average WNBA player took home around 114,000 U.S. dollars in 2025, which was nearly 100 times lower than the average NBA player salary in the 2024/25 season. WNBA league records Since the opening season in 1997, former and current WNBA players have been setting high standards and surpassing old ones. Sue Bird was the career games leader of the WNBA, having played a remarkable 580 professional games before her retirement in 2022. Meanwhile, the WNBA's all-time scoring leader was Diana Taurasi as of September 2025, who began her career with the Phoenix Mercury in 2004. Recent years have seen high-profile college basketball players also enter the league, such as Caitlin Clark, Angel Reese, and Paige Bueckers, all of whom have helped in varying degrees in raising the league's viewership.

College women's basketball in the United States is seen as the final step up before the WNBA. The college basketball season culminates in the NCAA Division I Women's Basketball Tournament held every March, also known as March Madness. In a survey conducted in March 2025 in the United States, around **** percent of male respondents stated that college women's basketball was one of their top interests.

Sporting events in the United States attracted a combined total of *** million attendees in 2024. This marked an increase of three percent on the previous year's figure.