The Women’s Lingerie Market size was valued at USD 50.54 Billion in 2024 and is projected to reach USD 101.44 Billion by 2032, growing at a CAGR of 9.10% from 2026 to 2032.

Key Market Drivers:

• Changing Consumer Preferences: The evolving perception of lingerie as an essential part of women's wardrobes, rather than just functional undergarments, is driving demand. Consumers are increasingly seeking styles that offer both comfort and elegance leading to a rise in various designs and materials used in lingerie production.

• Growth of E-Commerce: The rise of online shopping has transformed the lingerie market making it easier for consumers to explore and purchase a wider range of products. E-commerce platforms enable brands to reach a global audience and offer personalized shopping experiences contributing to market growth.

In 2020, the global lingerie retail market was valued at approximately ** billion U.S. dollars and it was forecast to reach a value of ***** billion U.S. dollars in 2027. The lingerie market The lingerie market is often broken into two product categories: bras and briefs. Bras were the leading product category within the lingerie market as of 2016, with a **** percent share. Some of the most popular lingerie retailers in the world are Victoria’s Secret and Calvin Klein. Europe and North America held around two-thirds of the market as of 2016. In Germany, up to **** percent of women claimed to be willing to spend between 30 and 54 euros for lingerie. The market is increasingly making efforts to be inclusive of all body types and center its advertising on body positivity, which are possibly attributed to the change in cultural norms. For example, ** percent of U.S. consumers said to have liked the inclusion of plus-size models in lingerie advertising.

• The global industry was valued at US$ 40.4 B n in 2022
• It is estimated to grow at a CAGR of 6.5% from 2023 to 2031 and reach US$ 71.1 B n by the end of 2031

Market Introduction

Regional Outlook of Global Lingerie Industry

Global Lingerie Market Snapshot

The revenue is forecast to experience significant growth in all segments in 2029. Particularly striking is the exceptionally strong increase of the segment Bras towards the end of the forecast period. The value amounting to *** billion U.S. dollars stands out significantly from the average changes, which are estimated at **** billion U.S. dollars. Find further statistics on other topics such as a comparison of the revenue in the world and a comparison of the revenue in Indonesia.The Statista Market Insights cover a broad range of additional markets.

The women's lingerie market, valued at $41.71 billion in 2025, is experiencing robust growth, projected to expand at a compound annual growth rate (CAGR) of 11.5% from 2025 to 2033. This growth is fueled by several key factors. Increasing disposable incomes, particularly in developing economies, are driving demand for premium lingerie and a wider variety of styles. The rising popularity of online shopping, offering convenience and a broader selection, significantly contributes to market expansion. Furthermore, evolving fashion trends and a growing emphasis on body positivity and self-care are encouraging women to invest in comfortable and aesthetically pleasing lingerie. The market segmentation reveals strong demand across various applications, including online stores and brick-and-mortar retail locations, and across product types such as bras, panties, loungewear, shapewear, and other specialized items. Key players like Hanesbrands, Fruit of the Loom, and Victoria's Secret are leveraging brand recognition and innovation to maintain market share, while emerging brands are capitalizing on niche segments and direct-to-consumer strategies. Geographic distribution shows a strong presence across North America, Europe, and Asia Pacific, with China and India emerging as significant growth markets. While the North American and European markets are relatively mature, the Asia-Pacific region presents significant untapped potential due to rising middle-class populations and increasing fashion consciousness. Challenges remain, including intense competition, fluctuating raw material prices, and concerns about sustainability and ethical sourcing within the industry. However, the overall market outlook remains positive, with continued growth expected throughout the forecast period driven by consumer preferences for comfort, style, and convenience in their lingerie choices. Companies are responding by focusing on innovative materials, personalized designs, and enhanced online experiences.

The global women's lingerie market is a substantial and dynamic sector, exhibiting consistent growth driven by evolving fashion trends, increasing disposable incomes, and a rising focus on comfort and body positivity. The market size in 2025 is estimated at $200 billion, reflecting a compound annual growth rate (CAGR) of 5% from 2019 to 2025. This growth is fueled by several key drivers. The increasing popularity of online retail channels provides greater accessibility and convenience for consumers, expanding the market reach. Furthermore, the rising demand for specialized lingerie, such as shapewear and comfortable loungewear, contributes significantly to market expansion. Emerging trends include sustainable and ethically sourced materials, inclusive sizing and designs catering to diverse body types, and innovative technologies enhancing comfort and functionality. However, the market also faces certain restraints, including economic fluctuations impacting consumer spending and intense competition among established and emerging brands. The market is segmented by product type (bras, panties, loungewear, shapewear, others) and distribution channels (online stores, storefront), with online sales witnessing substantial growth. Geographically, North America and Europe currently hold significant market shares, but the Asia-Pacific region shows the highest growth potential due to its burgeoning middle class and rising fashion consciousness. Key players, including Hanesbrands, Victoria's Secret, and Triumph International, are strategically investing in product innovation, brand building, and expanding their online presence to maintain their competitive edge. The forecast period of 2025-2033 anticipates continued growth for the women's lingerie market, projecting a CAGR of approximately 4.5%. This sustained expansion is expected to be driven by several factors. The increasing adoption of personalized marketing and targeted advertising campaigns by lingerie brands will further enhance market penetration. Furthermore, rising awareness regarding health and hygiene benefits of specific lingerie materials is expected to positively influence consumer choices. The growing influence of social media and online influencers in shaping consumer preferences presents both opportunities and challenges for brands. Sustained investments in research and development to create innovative products will continue to be crucial for maintaining market leadership. The competition within this industry is fierce, requiring brands to not only offer high-quality products but also to effectively communicate their brand values and target specific consumer segments. The market’s segmentation offers various opportunities for niche players specializing in specific product types or targeting particular consumer demographics.

According to Cognitive Market Research, the global Ladies underwear market size will be USD 103658.6 million in 2024. It will expand at a compound annual growth rate (CAGR) of 6.20% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 41463.4 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.4% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 31097.5 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 23841.4 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.2% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 5182.9 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.6% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 2073.1 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.9% from 2024 to 2031.
The Lounge Wear category is the fastest growing segment of the Ladies underwear industry

Market Dynamics of Ladies underwear Market

Key Drivers for Ladies underwear Market

Increasing Awareness of Personal Hygiene and Health to Boost Market Growth

The increasing emphasis on personal hygiene and health has significantly boosted the demand for premium-quality underwear. Women are increasingly choosing comfortable and breathable fabrics that reduce the risk of skin irritations and infections. Additionally, the rise in active lifestyles is driving the need for functional underwear equipped with features such as moisture-wicking, odor resistance, and antibacterial properties. This trend fosters market growth by encouraging innovation and premiumization in product offerings. Brands are responding to these demands by developing advanced fabric technologies and performance-driven designs, attracting health-conscious consumers. The focus on functionality, combined with health benefits, appeals to a broad demographic, from fitness enthusiasts to everyday users, thus expanding the market base and driving consistent sales growth. Moreover, the willingness of consumers to invest in higher-quality products for long-term comfort and hygiene underpins the demand for such specialized offerings, further propelling the market forward.

Changing Fashion Trends to Drive Market Growth

Underwear has evolved beyond its traditional role as a functional garment and is now embraced as a key element of fashion. There is a growing preference for stylish options, including lace details, seamless designs, and vibrant, trendy colors. Additionally, the influence of the athleisure trend has expanded into the underwear segment, with women increasingly opting for sporty yet chic designs that align with their active and dynamic lifestyles. This shift in perception positions underwear as both a fashion and lifestyle product, driving consumer interest and increasing purchase frequency. The demand for fashionable and multifunctional designs encourages brands to innovate with materials, patterns, and aesthetics, catering to diverse tastes. The fusion of style and functionality, particularly in athleisure-inspired underwear, broadens market appeal by attracting both fashion-forward consumers and those seeking versatile products. This dual-purpose appeal not only diversifies market offerings but also boosts revenue as consumers are willing to pay a premium for products that blend comfort, style, and performance.

Restraint Factor for the Ladies underwear Market

Fluctuating Raw Material Costs Will Limit Market Growth

The cost of raw materials like cotton, silk, and synthetic fibers can be volatile due to factors such as supply chain disruptions, geopolitical tensions, and climate conditions. Rising raw material costs can lead to higher production expenses, making it challenging for manufacturers to maintain affordability without compromising quality. In certain regions, cultural and religious norms may restrict the marketing and availability of lingerie, limiting the market's growth potential. In some cultures, discussing or purchasing intimate apparel openly is still considered taboo, reducing demand in conservative markets. The lack of standardized sizing in the industry lead...

The Report Covers North America Lingerie Market Trends & Statistics and is Segmented by Product Type (Brassiere, Briefs, and Other Product Types), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail Stores, and Other Distribution Channels), and Geography (United States, Canada, Mexico and Rest of North America). The Report Offers the Market Size in Value Terms in USD for all the Abovementioned Segments.

In 2024, the average volume per capita in the 'Night & Underwear for women' segment of the apparel market in the United Kingdom was modeled to be 3.16 pieces. Between 2018 and 2024, the figure dropped by 0.16 pieces, though the decline followed an uneven course rather than a steady trajectory. The average volume per capita is forecast to decline by 0.01 pieces from 2024 to 2029, fluctuating as it trends downward.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Night & Underwear.

Global Women's Lingerie is segmented by Application (Women, Retailers, E-commerce, Fashion Designers, Textile Manufacturers), Type (Bras, Panties, Sleepwear, Shapewear, Activewear) and Geography(North America, LATAM, West Europe, Central & Eastern Europe, Northern Europe, Southern Europe, East Asia, Southeast Asia, South Asia, Central Asia, Oceania, MEA)

Explore the growth potential of Market Research Intellect's Men’s Underwear And Women’s Lingerie Market Report, valued at USD 45.67 billion in 2024, with a forecasted market size of USD 65.23 billion by 2033, growing at a CAGR of 5.2% from 2026 to 2033.

Uncover Market Research Intellect's latest Womens Lingerie Market Report, valued at USD 45.2 billion in 2024, expected to rise to USD 66.4 billion by 2033 at a CAGR of 5.4% from 2026 to 2033.

The Lingerie Market Report is Segmented by Product Type (Brassiere, Briefs, and Other Product Types), Price Range (Mass and Premium), Material (Cotton, Silk and Satin, and More), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, and More), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

Concerning the three selected segments, the segment Underwear has the largest volume with *** billion pieces. Contrastingly, Other Night & Underwear is ranked last, with ****** million pieces. Their difference, compared to Underwear, lies at *** billion pieces. Find more statistics on other topics: a comparison of countries or regions regarding the revenue and a comparison of the revenue in Asia.The Statista Market Insights cover a broad range of additional markets.

Women Sexy Lingerie Market Size And Forecast

Women Sexy Lingerie Market size was valued at USD 14.2 Billion in 2023 and is estimated to reach USD 26.2 Billion by 2031, growing at a CAGR of 9.7% from 2024 to 2031.

Global Women Sexy Lingerie Market Drivers

The market drivers for the Women Sexy Lingerie Market can be influenced by various factors. These may include:

Growing Fashion Awareness: People are becoming more interested in fashion and personal style, which increases the demand for trendy and different types of underwear, including sexy lingerie. Individuals with more spending power can buy more high-end lingerie when their extra income goes up.

Influence of Social Media and Celebrities: Trends are spread through social media and star endorsements, which increases the demand for stylish and sexy lingerie.

Global Women Sexy Lingerie Market Restraints

Several factors can act as restraints or challenges for the Women Sexy Lingerie Market. These may include:

Uncertainty in the economy: When the economy goes down or up, people may spend less on luxury items that aren't necessary, like sexy underwear.Cultural Sensitivities: In some places, religious or cultural views may make it harder for people to wear and buy sexy underwear.

Comparing the ** selected regions regarding the revenue in the 'Night & Underwear for women' segment of the apparel market, the United States is leading the ranking (**** billion U.S. dollars) and is followed by China with **** billion U.S. dollars. At the other end of the spectrum is Indonesia with ****** million U.S. dollars, indicating a difference of **** billion U.S. dollars to the United States. Find other insights concerning similar markets and segments, such as a ranking by country regarding revenue in the hosiery segment of the apparel market and a ranking by country regarding per capita sales volume in the apparel market. The Statista Market Insights cover a broad range of additional markets.

In 2024, the underwear market in the UK was estimated to be worth about *** billion U.S. dollars, which was forecast to rise to almost *** billion by 2027. The main driver in the market has been revenue generated through sales of women's underwear.  Manufacture and trade of underwear   The United Kingdom is a manufacturer of underwear, although sales figures from undergarments are ailing. Since 2008, more than half of sales from the manufacture of underwear in the UK collapsed. As far as the trade of underwear is concerned, a considerable amount of underwear is imported from overseas markets. In 2022, the value of underwear for men and boys imported from non-EU markets, for instance, was worth almost *** million pounds, which was over 100 million more than those dispatched from the EU.  Women’s underwear   The same goes for women’s underwear. Overall, the import value of women’s undergarments for various categories was considerably greater than that for men. All categories of women’s intimate apparel included, the UK imported over *** million British pounds worth of underwear in 2022, with bras being the highest valued item of all.

Global Men's Underwear and Women's Lingerie is segmented by Application (Apparel, Fashion, Retail, E-commerce, Sportswear), Type (Cotton, Synthetic, Silk, Sports, High-fashion) and Geography(North America, LATAM, West Europe, Central & Eastern Europe, Northern Europe, Southern Europe, East Asia, Southeast Asia, South Asia, Central Asia, Oceania, MEA)

Global Womens Lingerie market size 2025 was XX Million. Womens Lingerie Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

The global revenue in the 'Night & Underwear for women' segment of the apparel market was forecast to continuously increase between 2025 and 2029 by in total **** billion U.S. dollars (+***** percent). After the ninth consecutive increasing year, the revenue is estimated to reach ****** billion U.S. dollars and therefore a new peak in 2029. Find more in-depth information regarding the average price per unit (PPU) concerning the apparel market in the United Kingdom and the sales volume change concerning the apparel market in Indonesia.The Statista Market Insights cover a broad range of additional markets.