Women’s Lingerie Market size was valued at USD 50.54 Billion in 2024 and is projected to reach USD 101.44 Billion by 2032, growing at a CAGR of 9.10% from 2026 to 2032.• Rising Disposable Income: Increasing purchasing power, especially among women, is a major catalyst for the lingerie market. As more women enter the workforce and achieve higher levels of financial independence, they're allocating a larger portion of their disposable income to personal well being and fashion. This trend has shifted consumer behavior from buying basic, functional undergarments to investing in premium and fashionable lingerie.• Changing Fashion Trends: The women's lingerie market is being reshaped by the powerful influence of evolving fashion trends and a growing body positive movement. Consumers are moving away from traditional, restrictive undergarments toward more diverse and inclusive styles.

Discover the booming women's lingerie market! This comprehensive analysis reveals a $41.71 billion market in 2025, projected to grow at 11.5% CAGR through 2033. Explore key trends, leading brands, and regional insights in this detailed report.

• The global industry was valued at US$ 40.4 B n in 2022
• It is estimated to grow at a CAGR of 6.5% from 2023 to 2031 and reach US$ 71.1 B n by the end of 2031

Market Introduction

Regional Outlook of Global Lingerie Industry

Global Lingerie Market Snapshot

The Lingerie Market Report is Segmented by Product Type (Brassiere, Briefs, and Other Product Types), Price Range (Mass and Premium), Material (Cotton, Silk and Satin, and More), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, and More), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

In the night & underwear (women) market in the United States in 2024, bras generated the highest revenue, reaching approximately ************* U.S. dollars. In second place, pyjamas & nightwear (women) followed with about ************ U.S. dollars, while underwear (women) ranked third with around ************ U.S. dollars.

According to Cognitive Market Research, the global Ladies underwear market size was USD 103658.6 million in 2024. It will expand at a compound annual growth rate (CAGR) of 6.20% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 41463.4 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.4% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 31097.5 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 23841.4 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.2% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 5182.9 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.6% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 2073.1 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.9% from 2024 to 2031.
The Lounge Wear category is the fastest growing segment of the Ladies underwear industry

Market Dynamics of Ladies underwear Market

Key Drivers for Ladies underwear Market

Increasing Awareness of Personal Hygiene and Health to Boost Market Growth

The increasing emphasis on personal hygiene and health has significantly boosted the demand for premium-quality underwear. Women are increasingly choosing comfortable and breathable fabrics that reduce the risk of skin irritations and infections. Additionally, the rise in active lifestyles is driving the need for functional underwear equipped with features such as moisture-wicking, odor resistance, and antibacterial properties. This trend fosters market growth by encouraging innovation and premiumization in product offerings. Brands are responding to these demands by developing advanced fabric technologies and performance-driven designs, attracting health-conscious consumers. The focus on functionality, combined with health benefits, appeals to a broad demographic, from fitness enthusiasts to everyday users, thus expanding the market base and driving consistent sales growth. Moreover, the willingness of consumers to invest in higher-quality products for long-term comfort and hygiene underpins the demand for such specialized offerings, further propelling the market forward.

Changing Fashion Trends to Drive Market Growth

Underwear has evolved beyond its traditional role as a functional garment and is now embraced as a key element of fashion. There is a growing preference for stylish options, including lace details, seamless designs, and vibrant, trendy colors. Additionally, the influence of the athleisure trend has expanded into the underwear segment, with women increasingly opting for sporty yet chic designs that align with their active and dynamic lifestyles. This shift in perception positions underwear as both a fashion and lifestyle product, driving consumer interest and increasing purchase frequency. The demand for fashionable and multifunctional designs encourages brands to innovate with materials, patterns, and aesthetics, catering to diverse tastes. The fusion of style and functionality, particularly in athleisure-inspired underwear, broadens market appeal by attracting both fashion-forward consumers and those seeking versatile products. This dual-purpose appeal not only diversifies market offerings but also boosts revenue as consumers are willing to pay a premium for products that blend comfort, style, and performance.

Restraint Factor for the Ladies underwear Market

Fluctuating Raw Material Costs Will Limit Market Growth

The cost of raw materials like cotton, silk, and synthetic fibers can be volatile due to factors such as supply chain disruptions, geopolitical tensions, and climate conditions. Rising raw material costs can lead to higher production expenses, making it challenging for manufacturers to maintain affordability without compromising quality. In certain regions, cultural and religious norms may restrict the marketing and availability of lingerie, limiting the market's growth potential. In some cultures, discussing or purchasing intimate apparel openly is still considered taboo, reducing demand in conservative markets. The lack of standardized sizing in the industry leads to...

Discover the booming women's lingerie market! This in-depth analysis reveals a $38.89B market (2025) with an 11% CAGR, driven by rising incomes, evolving trends, and e-commerce. Explore key players, market segmentation, and future growth projections for this dynamic industry.

Check Market Research Intellect's Womens Lingerie Market Report, pegged at USD 45.2 billion in 2024 and projected to reach USD 66.4 billion by 2033, advancing with a CAGR of 5.4% (2026-2033).Explore factors such as rising applications, technological shifts, and industry leaders.

The North America Lingerie Market is Segmented by Product Type (Brassiere, Briefs, and Other Product Types), Price Range (Mass and Premium), Material (Cotton, Silk, and Satin, and More), Distribution Channel (Supermarkets/Hypermarkets, and More), and Geography (United States, Canada, Mexico, and Rest of North America). The Market Forecasts are Provided in Terms of Value (USD).

In 2020, the global lingerie retail market was valued at approximately ** billion U.S. dollars and it was forecast to reach a value of ***** billion U.S. dollars in 2027. The lingerie market The lingerie market is often broken into two product categories: bras and briefs. Bras were the leading product category within the lingerie market as of 2016, with a **** percent share. Some of the most popular lingerie retailers in the world are Victoria’s Secret and Calvin Klein. Europe and North America held around two-thirds of the market as of 2016. In Germany, up to **** percent of women claimed to be willing to spend between 30 and 54 euros for lingerie. The market is increasingly making efforts to be inclusive of all body types and center its advertising on body positivity, which are possibly attributed to the change in cultural norms. For example, ** percent of U.S. consumers said to have liked the inclusion of plus-size models in lingerie advertising.

Women's Lingerie Market size was valued at USD 13,850.75 million in 2024 and the revenue is expected to grow at a CAGR of 6.8% from 2025 to 2032

In 2024, Market Research Intellect valued the Mens Underwear And Womens Lingerie Market Report at USD 45.67 billion, with expectations to reach USD 65.23 billion by 2033 at a CAGR of 5.2%.Understand drivers of market demand, strategic innovations, and the role of top competitors.

Global Women's Lingerie Market is segmented by Application (Women_ Retailers_ E-commerce_ Fashion Designers_ Textile Manufacturers), Type (Bras_ Panties_ Sleepwear_ Shapewear_ Activewear), and Geography (North America_ LATAM_ West Europe_Central & Eastern Europe_ Northern Europe_ Southern Europe_ East Asia_ Southeast Asia_ South Asia_ Central Asia_ Oceania_ MEA)

North America Lingerie Market size was valued at USD 18.00 Billion in 2024 and is expected to reach USD 34.00 Billion by 2032, growing at a CAGR of 8.2% from 2026 to 2032.

North America Lingerie Market: Definition/ Overview

Lingerie refers to women’s undergarments or sleepwear, typically made from delicate fabrics like lace, silk, satin, or cotton. It is designed to provide comfort, support, and style while often serving as a form of intimate apparel. Lingerie is worn for various purposes, including everyday wear, special occasions, or as part of personal expression. It is widely used in fashion and personal care, enhancing both function and sensuality. In addition to practical use, lingerie often plays a role in boosting confidence and self-expression, with a variety of styles such as bras, panties, corsets, and camisoles tailored to different preferences and needs.

Global Womens Lingerie market size 2025 was XX Million. Womens Lingerie Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

The global women's nightwear and underwear market is a substantial and dynamic sector, exhibiting consistent growth. While precise figures for market size and CAGR are unavailable in the provided data, a reasonable estimation based on industry reports and comparable markets suggests a 2025 market size of approximately $250 billion USD, with a projected Compound Annual Growth Rate (CAGR) of 5% from 2025 to 2033. This growth is fueled by several key drivers: rising disposable incomes, particularly in emerging economies, leading to increased spending on premium and comfortable lingerie; the growing popularity of online retail channels offering greater convenience and choice; and evolving fashion trends promoting diverse styles and materials within the sector. Furthermore, the increasing awareness of body positivity and inclusivity is driving demand for more diverse sizing and styles catering to a wider range of body types. The market's segmentation across application (offline vs. online retail), and fabric type (cotton, wool, silk, hemp, textile fabrics, and others) reflects consumer preferences and varying price points. Major players like Agent Provocateur, Dior, H&M, Gucci, Prada, and others leverage branding and innovation to maintain market share in a competitive landscape. However, challenges remain, including fluctuating raw material prices and increasing competition from both established brands and smaller, niche players focusing on sustainability and ethical sourcing. The market's regional distribution is diverse, with North America and Europe currently holding significant shares. However, rapid economic growth and changing consumer preferences in Asia-Pacific regions, particularly China and India, suggest a significant shift in market dynamics in the coming years. This regional shift will be a key factor in shaping the market's future trajectory, with companies focusing on expansion and localized marketing strategies to capitalize on growth opportunities. The market's forecast period (2025-2033) presents significant opportunities for both established players and new entrants who can effectively address consumer demand and adapt to the evolving market landscape. Innovation in sustainable materials, personalized shopping experiences, and advanced technologies will be critical factors in determining success within this competitive and expanding market.

The women's innerwear market, a significant segment of the global apparel industry, is experiencing robust growth driven by several key factors. Rising disposable incomes, particularly in developing economies, are fueling increased spending on premium and comfortable undergarments. Furthermore, evolving fashion trends, a greater emphasis on body positivity and inclusivity, and the growing popularity of athleisure apparel are all contributing to market expansion. The market segmentation reveals strong demand across various applications, with "For Sleeping" and "For Entertaining" categories leading the way, reflecting the increasing focus on comfort and style in different contexts. The "Bra" type dominates the product category, underscoring its essential role in the women's wardrobe. Key players like La Perla, Chantelle, and Victoria's Secret are leveraging brand recognition and innovative product designs to maintain market share, while emerging brands focus on niche segments like sustainable or ethically sourced materials to attract environmentally conscious consumers. Competition is fierce, yet the market offers significant opportunities for growth through product diversification, targeted marketing campaigns focused on specific demographics and lifestyle choices, and expansion into untapped markets. The geographical distribution of the market shows strong presence in North America and Europe, driven by established consumer preferences and purchasing power. However, significant growth potential exists in Asia-Pacific regions like China and India, due to rising middle classes and shifting cultural attitudes toward fashion and self-care. The forecast period (2025-2033) suggests continued expansion, fueled by the aforementioned drivers and a projected Compound Annual Growth Rate (CAGR), though the precise figure is not provided and must be estimated based on general industry trends. Challenges include fluctuating raw material prices, increased competition, and adapting to changing consumer preferences which necessitate continuous innovation and marketing strategies. The market's trajectory will be shaped by the successful navigation of these factors, along with effective brand building, and strategic expansion in both developed and emerging markets.

Women Sexy Lingerie Market Size And Forecast

Women Sexy Lingerie Market size was valued at USD 14.2 Billion in 2023 and is estimated to reach USD 26.2 Billion by 2031, growing at a CAGR of 9.7% from 2024 to 2031.

Global Women Sexy Lingerie Market Drivers

The market drivers for the Women Sexy Lingerie Market can be influenced by various factors. These may include:

Growing Fashion Awareness: People are becoming more interested in fashion and personal style, which increases the demand for trendy and different types of underwear, including sexy lingerie. Individuals with more spending power can buy more high-end lingerie when their extra income goes up.

Influence of Social Media and Celebrities: Trends are spread through social media and star endorsements, which increases the demand for stylish and sexy lingerie.

Global Women Sexy Lingerie Market Restraints

Several factors can act as restraints or challenges for the Women Sexy Lingerie Market. These may include:

Uncertainty in the economy: When the economy goes down or up, people may spend less on luxury items that aren't necessary, like sexy underwear.Cultural Sensitivities: In some places, religious or cultural views may make it harder for people to wear and buy sexy underwear.

Women’s Underwear Market size was valued at USD 34.74 Billion in 2023 and is projected to reach USD 49.49 Billion by 2031, growing at a CAGR of 5% during the forecasted period 2024 to 2031.Global Women’s Underwear Market DriversThe market drivers for the Women’s Underwear Market can be influenced by various factors. These may include:• Changing Fashion Trends: The increasing focus on fashion and style has led to a diverse range of designs, colors, and materials in women's underwear, driving consumer interest and demand.• Rising Awareness of Personal Hygiene: Growing awareness about personal hygiene and comfort has led women to invest in high-quality underwear that offers better fit, breathability, and support.

Women's Lingerie Market Outlook

The global women's lingerie market size was valued at approximately USD 42 billion in 2023 and is expected to reach around USD 80 billion by 2032, growing at a CAGR of 7.4% during the forecast period. The market's expansion is primarily driven by evolving fashion trends, increased consumer spending on personal apparel, and the growing influence of social media and celebrities in shaping consumer preferences. Additionally, the shift towards inclusivity and diverse body types in advertising has significantly contributed to the market's growth.

One of the key growth factors in the women's lingerie market is the increasing focus on personal comfort and self-expression. TodayÂ’s consumers prioritize comfort without compromising on style, leading to a surge in demand for lingerie that combines both aspects. Brands are investing in innovative materials and designs that enhance comfort, such as seamless and wireless bras. Furthermore, the rising awareness of body positivity and the importance of self-care routines have led to a higher propensity to invest in quality lingerie. This cultural shift has encouraged brands to offer a wider range of sizes and styles to cater to diverse body shapes, further broadening the market's appeal.

Another significant driver of the women's lingerie market is the robust growth of e-commerce. Online platforms have revolutionized the way consumers shop for lingerie, providing a convenient and discreet shopping experience. The availability of detailed size guides, virtual fitting rooms, and easy return policies have instilled confidence in consumers to purchase lingerie online. Additionally, social media marketing and influencer collaborations have effectively reached a wider audience, driving sales through targeted advertising and personalized recommendations. As a result, online stores are emerging as a dominant distribution channel, contributing significantly to market growth.

Technological advancements in fabric and garment manufacturing also play a crucial role in the market's expansion. Innovations such as moisture-wicking fabrics, anti-microbial materials, and advanced stitching techniques have enhanced the functionality and durability of lingerie products. These advancements not only improve the comfort and longevity of lingerie but also cater to the growing demand for athleisure and multi-functional apparel. As consumers become more health-conscious and active, the preference for lingerie that offers both support and style during physical activities has surged, driving further market growth.

The concept of Undergarment Intimate Apparel has evolved significantly over the years, becoming an essential part of the fashion industry. This category of apparel not only focuses on aesthetics but also emphasizes functionality and comfort. As consumers become more discerning, there is a growing demand for intimate apparel that offers a perfect blend of style and practicality. Brands are responding by introducing collections that cater to various needs, from everyday essentials to luxurious pieces for special occasions. The rise of body positivity and inclusivity has further fueled this demand, with brands expanding their size ranges and offering diverse styles to accommodate different body types. This shift reflects a broader cultural movement towards self-expression and personal comfort, making intimate apparel a crucial segment in the women's lingerie market.

Regionally, North America and Europe dominate the women's lingerie market due to high disposable incomes and a well-established fashion industry. However, the Asia Pacific region is expected to witness the highest growth rate during the forecast period. The increasing urbanization, rising middle-class population, and growing influence of Western fashion trends are propelling the demand for lingerie in this region. Additionally, emerging markets in Latin America and the Middle East & Africa are showing significant potential due to improving economic conditions and a growing awareness of global fashion trends.

Product Type Analysis

The women's lingerie market by product type includes bras, panties, shapewear, sleepwear, loungewear, and others. Bras are the most significant segment, accounting for the largest share of the market. The high demand for bras is driven by their everyday necessity and the continuous innovation in styles and functionalities. From tradition