The Women’s Lingerie Market size was valued at USD 50.54 Billion in 2024 and is projected to reach USD 101.44 Billion by 2032, growing at a CAGR of 9.10% from 2026 to 2032.

Key Market Drivers:

• Changing Consumer Preferences: The evolving perception of lingerie as an essential part of women's wardrobes, rather than just functional undergarments, is driving demand. Consumers are increasingly seeking styles that offer both comfort and elegance leading to a rise in various designs and materials used in lingerie production.

• Growth of E-Commerce: The rise of online shopping has transformed the lingerie market making it easier for consumers to explore and purchase a wider range of products. E-commerce platforms enable brands to reach a global audience and offer personalized shopping experiences contributing to market growth.

In 2020, the global lingerie retail market was valued at approximately ** billion U.S. dollars and it was forecast to reach a value of ***** billion U.S. dollars in 2027. The lingerie market The lingerie market is often broken into two product categories: bras and briefs. Bras were the leading product category within the lingerie market as of 2016, with a **** percent share. Some of the most popular lingerie retailers in the world are Victoria’s Secret and Calvin Klein. Europe and North America held around two-thirds of the market as of 2016. In Germany, up to **** percent of women claimed to be willing to spend between 30 and 54 euros for lingerie. The market is increasingly making efforts to be inclusive of all body types and center its advertising on body positivity, which are possibly attributed to the change in cultural norms. For example, ** percent of U.S. consumers said to have liked the inclusion of plus-size models in lingerie advertising.

• The global industry was valued at US$ 40.4 B n in 2022
• It is estimated to grow at a CAGR of 6.5% from 2023 to 2031 and reach US$ 71.1 B n by the end of 2031

Market Introduction

Regional Outlook of Global Lingerie Industry

Global Lingerie Market Snapshot

The revenue is forecast to experience significant growth in all segments in 2029. Particularly striking is the exceptionally strong increase of the segment Bras towards the end of the forecast period. The value amounting to *** billion U.S. dollars stands out significantly from the average changes, which are estimated at **** billion U.S. dollars. Find further statistics on other topics such as a comparison of the revenue in the world and a comparison of the revenue in Indonesia.The Statista Market Insights cover a broad range of additional markets.

According to Cognitive Market Research, the global Ladies underwear market size will be USD 103658.6 million in 2024. It will expand at a compound annual growth rate (CAGR) of 6.20% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 41463.4 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.4% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 31097.5 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 23841.4 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.2% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 5182.9 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.6% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 2073.1 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.9% from 2024 to 2031.
The Lounge Wear category is the fastest growing segment of the Ladies underwear industry

Market Dynamics of Ladies underwear Market

Key Drivers for Ladies underwear Market

Increasing Awareness of Personal Hygiene and Health to Boost Market Growth

The increasing emphasis on personal hygiene and health has significantly boosted the demand for premium-quality underwear. Women are increasingly choosing comfortable and breathable fabrics that reduce the risk of skin irritations and infections. Additionally, the rise in active lifestyles is driving the need for functional underwear equipped with features such as moisture-wicking, odor resistance, and antibacterial properties. This trend fosters market growth by encouraging innovation and premiumization in product offerings. Brands are responding to these demands by developing advanced fabric technologies and performance-driven designs, attracting health-conscious consumers. The focus on functionality, combined with health benefits, appeals to a broad demographic, from fitness enthusiasts to everyday users, thus expanding the market base and driving consistent sales growth. Moreover, the willingness of consumers to invest in higher-quality products for long-term comfort and hygiene underpins the demand for such specialized offerings, further propelling the market forward.

Changing Fashion Trends to Drive Market Growth

Underwear has evolved beyond its traditional role as a functional garment and is now embraced as a key element of fashion. There is a growing preference for stylish options, including lace details, seamless designs, and vibrant, trendy colors. Additionally, the influence of the athleisure trend has expanded into the underwear segment, with women increasingly opting for sporty yet chic designs that align with their active and dynamic lifestyles. This shift in perception positions underwear as both a fashion and lifestyle product, driving consumer interest and increasing purchase frequency. The demand for fashionable and multifunctional designs encourages brands to innovate with materials, patterns, and aesthetics, catering to diverse tastes. The fusion of style and functionality, particularly in athleisure-inspired underwear, broadens market appeal by attracting both fashion-forward consumers and those seeking versatile products. This dual-purpose appeal not only diversifies market offerings but also boosts revenue as consumers are willing to pay a premium for products that blend comfort, style, and performance.

Restraint Factor for the Ladies underwear Market

Fluctuating Raw Material Costs Will Limit Market Growth

The cost of raw materials like cotton, silk, and synthetic fibers can be volatile due to factors such as supply chain disruptions, geopolitical tensions, and climate conditions. Rising raw material costs can lead to higher production expenses, making it challenging for manufacturers to maintain affordability without compromising quality. In certain regions, cultural and religious norms may restrict the marketing and availability of lingerie, limiting the market's growth potential. In some cultures, discussing or purchasing intimate apparel openly is still considered taboo, reducing demand in conservative markets. The lack of standardized sizing in the industry lead...

The global women's lingerie market is a substantial and dynamic sector, exhibiting consistent growth driven by evolving fashion trends, increasing disposable incomes, and a rising focus on comfort and body positivity. The market size in 2025 is estimated at $200 billion, reflecting a compound annual growth rate (CAGR) of 5% from 2019 to 2025. This growth is fueled by several key drivers. The increasing popularity of online retail channels provides greater accessibility and convenience for consumers, expanding the market reach. Furthermore, the rising demand for specialized lingerie, such as shapewear and comfortable loungewear, contributes significantly to market expansion. Emerging trends include sustainable and ethically sourced materials, inclusive sizing and designs catering to diverse body types, and innovative technologies enhancing comfort and functionality. However, the market also faces certain restraints, including economic fluctuations impacting consumer spending and intense competition among established and emerging brands. The market is segmented by product type (bras, panties, loungewear, shapewear, others) and distribution channels (online stores, storefront), with online sales witnessing substantial growth. Geographically, North America and Europe currently hold significant market shares, but the Asia-Pacific region shows the highest growth potential due to its burgeoning middle class and rising fashion consciousness. Key players, including Hanesbrands, Victoria's Secret, and Triumph International, are strategically investing in product innovation, brand building, and expanding their online presence to maintain their competitive edge. The forecast period of 2025-2033 anticipates continued growth for the women's lingerie market, projecting a CAGR of approximately 4.5%. This sustained expansion is expected to be driven by several factors. The increasing adoption of personalized marketing and targeted advertising campaigns by lingerie brands will further enhance market penetration. Furthermore, rising awareness regarding health and hygiene benefits of specific lingerie materials is expected to positively influence consumer choices. The growing influence of social media and online influencers in shaping consumer preferences presents both opportunities and challenges for brands. Sustained investments in research and development to create innovative products will continue to be crucial for maintaining market leadership. The competition within this industry is fierce, requiring brands to not only offer high-quality products but also to effectively communicate their brand values and target specific consumer segments. The market’s segmentation offers various opportunities for niche players specializing in specific product types or targeting particular consumer demographics.

The women's lingerie market, valued at $41.71 billion in 2025, is experiencing robust growth, projected to expand at a compound annual growth rate (CAGR) of 11.5% from 2025 to 2033. This growth is fueled by several key factors. Increasing disposable incomes, particularly in developing economies, are driving demand for premium lingerie and a wider variety of styles. The rising popularity of online shopping, offering convenience and a broader selection, significantly contributes to market expansion. Furthermore, evolving fashion trends and a growing emphasis on body positivity and self-care are encouraging women to invest in comfortable and aesthetically pleasing lingerie. The market segmentation reveals strong demand across various applications, including online stores and brick-and-mortar retail locations, and across product types such as bras, panties, loungewear, shapewear, and other specialized items. Key players like Hanesbrands, Fruit of the Loom, and Victoria's Secret are leveraging brand recognition and innovation to maintain market share, while emerging brands are capitalizing on niche segments and direct-to-consumer strategies. Geographic distribution shows a strong presence across North America, Europe, and Asia Pacific, with China and India emerging as significant growth markets. While the North American and European markets are relatively mature, the Asia-Pacific region presents significant untapped potential due to rising middle-class populations and increasing fashion consciousness. Challenges remain, including intense competition, fluctuating raw material prices, and concerns about sustainability and ethical sourcing within the industry. However, the overall market outlook remains positive, with continued growth expected throughout the forecast period driven by consumer preferences for comfort, style, and convenience in their lingerie choices. Companies are responding by focusing on innovative materials, personalized designs, and enhanced online experiences.

The Report Covers North America Lingerie Market Trends & Statistics and is Segmented by Product Type (Brassiere, Briefs, and Other Product Types), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail Stores, and Other Distribution Channels), and Geography (United States, Canada, Mexico and Rest of North America). The Report Offers the Market Size in Value Terms in USD for all the Abovementioned Segments.

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Online Lingerie Market Size 2024-2028

The online lingerie market size is forecast to increase by USD 10.15 billion at a CAGR of 10.87% between 2023 and 2028.

The market is experiencing significant growth, driven by several key factors. Retailers benefit from the cost savings associated with operating in the online space, allowing them to offer competitive pricing and expand their customer base. The advent of subscription services has also fueled market growth, providing consumers with convenient and frequent access to new lingerie styles. 
However, increasing competition from the unorganized sector poses a challenge to established players. To remain competitive, companies must focus on offering unique lingerie, exceptional customer service, and effective marketing strategies. As consumer preferences continue to shift towards online shopping, the market is expected to witness robust growth in the coming years.

What will be the Size of the Online Lingerie Market During the Forecast Period?

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The market experiences robust growth, driven by the increasing preference for convenience and accessibility among women, particularly millennials. This market encompasses a wide range of product types, including daily wear, sportswear, bridal wear, and men's undergarments. Designs cater to diverse tastes, with an emphasis on natural beauty, flexible fabrics, and luxurious materials such as lace, cotton, nylon, silk, and sheer fabrics. 
Embroidery and designs from renowned fashion houses and independent designers continue to influence the industry. The market's expansion is also fueled by the rise of working women seeking comfortable, yet stylish undergarments. According to the Bureau of Labor Statistics, employment of women in professional and managerial roles has been steadily increasing.
The industry's growth is further propelled by the trend towards luxury materials and the fusion of fashion and functionality.

How is this Online Lingerie Industry segmented and which is the largest segment?

The online lingerie industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Product

  Bras
  Panties
  Others


Price Range

  Economy
  Premium


Geography

  APAC

    China
    Japan


  North America

    US


  Europe

    Germany
    UK


  Middle East and Africa



  South America

By Product Insights

The bras segment is estimated to witness significant growth during the forecast period.

The market encompasses a range of intimate apparel, including bras, panties, shapewear, and briefs. Bras represent a significant market share due to their higher price point and replacement cycle. Consumers prioritize comfort and correct fit, leading to a willingness to invest in high-quality bras. Designers incorporate luxurious materials, such as silk, nylon, and cotton, as well as lace, embroidery, and jacquard patterns. Customization and the convenience of online shopping have fueled market growth. Additionally, the expansion of mobile technology has facilitated increased sales in this sector. The market caters to various customer segments, including women, millennials, and working women. Comfortable fabrics and flexible designs are essential for daily wear, while sportswear and bridal wear require specialized features.

The industry continues to evolve, with an emphasis on body positivity and inclusive sizing. Online distribution channels, including multi-brand stores and premium brands, have disrupted traditional physical retail outlets. Returns, discounts, and flexible fabric technologies are key considerations for consumers. Mergers, alliances, and global expansion are ongoing trends in the market.

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The Bras segment was valued at USD 4.67 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 33% to the growth of the global market during the forecast period.

Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in APAC is experiencing significant growth due to the region's large population, increasing disposable income, and expanding online retail sector. China and India, as the most populous countries, are major contributors to the market's volume. Flipkart, for instance, generates substantial sales during its annual big billion-day sales, with the apparel segment, which encompasses lingerie, generating substantial revenue. The growth of B2C e-commerce in key markets like Japan and C

Global Women's Lingerie is segmented by Application (Women, Retailers, E-commerce, Fashion Designers, Textile Manufacturers), Type (Bras, Panties, Sleepwear, Shapewear, Activewear) and Geography(North America, LATAM, West Europe, Central & Eastern Europe, Northern Europe, Southern Europe, East Asia, Southeast Asia, South Asia, Central Asia, Oceania, MEA)

Women Sexy Lingerie Market Size And Forecast

Women Sexy Lingerie Market size was valued at USD 14.2 Billion in 2023 and is estimated to reach USD 26.2 Billion by 2031, growing at a CAGR of 9.7% from 2024 to 2031.

Global Women Sexy Lingerie Market Drivers

The market drivers for the Women Sexy Lingerie Market can be influenced by various factors. These may include:

Growing Fashion Awareness: People are becoming more interested in fashion and personal style, which increases the demand for trendy and different types of underwear, including sexy lingerie. Individuals with more spending power can buy more high-end lingerie when their extra income goes up.

Influence of Social Media and Celebrities: Trends are spread through social media and star endorsements, which increases the demand for stylish and sexy lingerie.

Global Women Sexy Lingerie Market Restraints

Several factors can act as restraints or challenges for the Women Sexy Lingerie Market. These may include:

Uncertainty in the economy: When the economy goes down or up, people may spend less on luxury items that aren't necessary, like sexy underwear.Cultural Sensitivities: In some places, religious or cultural views may make it harder for people to wear and buy sexy underwear.

Women’s Underwear Market size was valued at USD 34.74 Billion in 2023 and is projected to reach USD 49.49 Billion by 2031, growing at a CAGR of 5% during the forecasted period 2024 to 2031. Global Women’s Underwear Market Drivers The market drivers for the Women’s Underwear Market can be influenced by various factors. These may include:

• Changing Fashion Trends: The increasing focus on fashion and style has led to a diverse range of designs, colors, and materials in women's underwear, driving consumer interest and demand. • Rising Awareness of Personal Hygiene: Growing awareness about personal hygiene and comfort has led women to invest in high-quality underwear that offers better fit, breathability, and support.

Women's Lingerie Market size is expected to develop revenue and exponential market growth at a remarkable CAGR during the forecast period from 2025-2032

Sexy Lingerie Market Outlook 2032

The global sexy lingerie market size was USD XX Billion in 2023 and is likely to reach USD XX Billion by 2032, expanding at a CAGR of XX% during 2024–2032. The market growth is attributed to the rising fashion consciousness among womens.



The global market for sexy lingerie is experiencing a significant surge, driven by an increasing consumer interest in intimate apparel that combines comfort, style, and sensuality. This growing trend is being fueled by a rising demand for high-quality, innovative designs that not only enhance the wearer's self-esteem but also promote body positivity.

The market is witnessing a shift towards more inclusive sizing, sustainable materials, and technologically advanced fabrics, providing ample opportunities for growth and expansion. The advent of e-commerce platforms and social media influencers has also played a pivotal role in the market's expansion, making sexy lingerie more accessible and desirable to a broader consumer base.

Impact of Artificial Intelligence (AI) on the Sexy Lingerie Market

Artificial Intelligence (AI) revolutionizes the sexy lingerie market by enhancing customer experience, optimizing inventory management, and improving product design. AI-powered chatbots and virtual assistants offer personalized shopping experiences, making product recommendations based on customer preferences and past purchases. In inventory management, AI algorithms predict demand trends, ensuring optimal stock levels and reducing waste.

Women Sexy Lingerie has become a symbol of empowerment and confidence for many women around the world. As society progresses towards a more inclusive and body-positive outlook, women are embracing lingerie as a form of self-expression and personal style. The demand for sexy lingerie that caters to a diverse range of body types and preferences has led to a surge in innovative designs and styles. This shift not only enhances the wearer's confidence but also aligns with the broader movement towards celebrating individuality and diversity in fashion.

Explore the growth potential of Market Research Intellect's Men’s Underwear And Women’s Lingerie Market Report, valued at USD 45.67 billion in 2024, with a forecasted market size of USD 65.23 billion by 2033, growing at a CAGR of 5.2% from 2026 to 2033.

The Lingerie Market Report is Segmented by Product Type (Brassiere, Briefs, and Other Product Types), Price Range (Mass and Premium), Material (Cotton, Silk and Satin, and More), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, and More), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

Uncover Market Research Intellect's latest Womens Lingerie Market Report, valued at USD 45.2 billion in 2024, expected to rise to USD 66.4 billion by 2033 at a CAGR of 5.4% from 2026 to 2033.

Learn more about Market Research Intellect's Womens Lingerie Market Report, valued at USD 45.6 billion in 2024, and set to grow to USD 68.2 billion by 2033 with a CAGR of 5.5% (2026-2033).

Global Womens Lingerie market size 2025 was XX Million. Womens Lingerie Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.