The global revenue in the 'Night & Underwear for women' segment of the apparel market was forecast to continuously increase between 2025 and 2029 by in total **** billion U.S. dollars (+***** percent). After the ninth consecutive increasing year, the revenue is estimated to reach ****** billion U.S. dollars and therefore a new peak in 2029. Find more in-depth information regarding the average price per unit (PPU) concerning the apparel market in the United Kingdom and the sales volume change concerning the apparel market in Indonesia.The Statista Market Insights cover a broad range of additional markets.

The Women's Night And Underwear Market size was valued at USD 99.6 billion in 2023 and is projected to reach USD 138.29 billion by 2032, exhibiting a CAGR of 4.8 % during the forecasts period. Women's sleepwear and underwear refers to clothing designed to be worn under clothing or while sleeping. These clothes are usually made of soft and comfortable materials like cotton, silk or synthetic blends that provide comfort and support to the wearer. The women's nightwear and underwear market is a significant part of the fashion and clothing industry and is driven by changing fashion trends, changing consumer preferences and the development of fabric technology, among others. Social and cultural factors such as body image and gender roles also influence the market. This growth is due to factors such as availability of different models according to seasonal demand and requirements, increasing need for protection against insects and greater comfort while sleeping along with increasing per capita income and purchasing power. The increase in the number of working women along with increase in disposable income and increase in purchasing power are the factors driving the market. Moreover, changing fashion trends around the world are contributing to the growth of these women's sleepwear and underwear.

Concerning the three selected segments, the segment Underwear has the largest volume with *** billion pieces. Contrastingly, Other Night & Underwear is ranked last, with ****** million pieces. Their difference, compared to Underwear, lies at *** billion pieces. Find more statistics on other topics: a comparison of countries or regions regarding the revenue and a comparison of the revenue in Asia.The Statista Market Insights cover a broad range of additional markets.

The global women's nightwear and underwear market is a substantial and dynamic sector, exhibiting consistent growth. While precise figures for market size and CAGR are unavailable in the provided data, a reasonable estimation based on industry reports and comparable markets suggests a 2025 market size of approximately $250 billion USD, with a projected Compound Annual Growth Rate (CAGR) of 5% from 2025 to 2033. This growth is fueled by several key drivers: rising disposable incomes, particularly in emerging economies, leading to increased spending on premium and comfortable lingerie; the growing popularity of online retail channels offering greater convenience and choice; and evolving fashion trends promoting diverse styles and materials within the sector. Furthermore, the increasing awareness of body positivity and inclusivity is driving demand for more diverse sizing and styles catering to a wider range of body types. The market's segmentation across application (offline vs. online retail), and fabric type (cotton, wool, silk, hemp, textile fabrics, and others) reflects consumer preferences and varying price points. Major players like Agent Provocateur, Dior, H&M, Gucci, Prada, and others leverage branding and innovation to maintain market share in a competitive landscape. However, challenges remain, including fluctuating raw material prices and increasing competition from both established brands and smaller, niche players focusing on sustainability and ethical sourcing. The market's regional distribution is diverse, with North America and Europe currently holding significant shares. However, rapid economic growth and changing consumer preferences in Asia-Pacific regions, particularly China and India, suggest a significant shift in market dynamics in the coming years. This regional shift will be a key factor in shaping the market's future trajectory, with companies focusing on expansion and localized marketing strategies to capitalize on growth opportunities. The market's forecast period (2025-2033) presents significant opportunities for both established players and new entrants who can effectively address consumer demand and adapt to the evolving market landscape. Innovation in sustainable materials, personalized shopping experiences, and advanced technologies will be critical factors in determining success within this competitive and expanding market.

Report of Women's Night And Underwear Market is currently supplying a comprehensive analysis of many things which are liable for economy growth and factors which could play an important part in the increase of the marketplace in the prediction period. The record of Women's Night And Underwear Industry is providing the thorough study on the grounds of market revenue discuss production and price happened. The report also provides the overview of the segmentation on the basis of area, contemplating the particulars of earnings and sales pertaining to marketplace.

Comparing the ** selected regions regarding the revenue in the 'Night & Underwear for women' segment of the apparel market, the United States is leading the ranking (**** billion U.S. dollars) and is followed by China with **** billion U.S. dollars. At the other end of the spectrum is Indonesia with ****** million U.S. dollars, indicating a difference of **** billion U.S. dollars to the United States. Find other insights concerning similar markets and segments, such as a ranking by country regarding revenue in the hosiery segment of the apparel market and a ranking by country regarding per capita sales volume in the apparel market. The Statista Market Insights cover a broad range of additional markets.

The global women's night and underwear market size was valued at USD XXX million in 2025 and is projected to reach USD XXX million by 2033, exhibiting a CAGR of XX% during the forecast period (2025-2033). The market growth is primarily driven by the rising demand for comfortable and stylish undergarments, increasing disposable income, and changing fashion trends. Furthermore, the growing popularity of online shopping and the expansion of organized retail channels have contributed to the market's growth. The market is segmented based on application (offline and online), types (cotton, wool, silk, hemp, textile fabrics, and others), and region (North America, South America, Europe, Middle East & Africa, and Asia Pacific). The online segment is projected to register a higher CAGR during the forecast period due to the convenience and ease of access it offers. Cotton is expected to remain the dominant type owing to its comfort and breathability. Geographically, Asia Pacific is anticipated to account for the largest share of the market, with China and India being key contributors to the growth.

The average volume per capita in the 'Night & Underwear for women' segment of the apparel market in the United Kingdom was forecast to continuously decrease between 2025 and 2029 by in total **** pieces (-0.32 percent). The average volume per capita is estimated to amount to **** pieces in 2029. Find further information concerning the volume in the apparel market in Turkey and the average revenue per capita in the 'Children's Apparel' segment of the apparel market in Luxembourg. The Statista Market Insights cover a broad range of additional markets.

Over the forecast period until 2029, the volume is forecast to exhibit fluctuations among the ten segments. Comparing the ten different segments for the year 2029, the segment 'Night & Underwear for women' leads the ranking with *** billion pieces. Contrastingly, 'Suits & Ensembles for women' is ranked last, with **** million pieces. Their difference, compared to Night & Underwear for women, lies at *** billion pieces. Find further statistics on other topics such as a comparison of the volume in China and a comparison of the average volume per capita in Australia. The Statista Market Insights cover a broad range of additional markets.

Over the last two observations, the revenue is forecast to significantly increase in all segments. As part of the positive trend, the revenue achieves the maximum value across all three different segments by the end of the comparison period. Notably, the segment Night & Underwear for women stands out with the highest value of **** billion U.S. dollars. Find further statistics on other topics such as a comparison of the revenue in France and a comparison of the volume in Italy.The Statista Market Insights cover a broad range of additional markets.

Clothing Market is estimated to be USD 589 Million in 2019 with an annualized growth rate CAGR of 9.6% during the forecast period

Over the last two observations, the price per unit is forecast to significantly increase in all segments. This reflects the overall trend throughout the entire forecast period from 2019 to 2029. It is estimated that the price per unit is continuously rising in all segments. In this regard, the Other Night & Underwear for women segment achieves the highest value of ***** U.S. dollars in 2029. Find further statistics on other topics such as a comparison of the price per unit in Romania and a comparison of the revenue in Vietnam.The Statista Market Insights cover a broad range of additional markets.

Morocco Living Cost Index: CF: Clothing: Women: Night Dress, Underwear and Textile data was reported at 166.300 1989=100 in Oct 2009. This records a decrease from the previous number of 166.400 1989=100 for Sep 2009. Morocco Living Cost Index: CF: Clothing: Women: Night Dress, Underwear and Textile data is updated monthly, averaging 165.100 1989=100 from Dec 2002 (Median) to Oct 2009, with 83 observations. The data reached an all-time high of 167.800 1989=100 in Nov 2008 and a record low of 161.300 1989=100 in Jul 2003. Morocco Living Cost Index: CF: Clothing: Women: Night Dress, Underwear and Textile data remains active status in CEIC and is reported by High Commission for Planning. The data is categorized under Global Database’s Morocco – Table MA.I006: Living Cost Index: 1989=100: by Industry.

The sleep bra market, encompassing comfortable and supportive bras for nighttime wear, is experiencing robust growth. While precise market size figures are unavailable, considering the increasing awareness of breast health and comfort, along with the rising demand for loungewear and comfortable apparel, a reasonable estimate for the 2025 market size could be placed at $500 million. This market is fueled by several key drivers: the growing preference for comfortable sleepwear, increased awareness about the benefits of supportive sleep bras for breast health and posture, and a rising demand for specialized bras catering to different body types and needs. Furthermore, the expanding e-commerce sector provides convenient access to a wider range of products, driving market expansion. Key trends include the rise of innovative materials offering breathability and moisture-wicking properties, the growing popularity of wireless and seamless designs, and the increasing adoption of sustainable and ethically sourced materials by leading brands. However, restraints such as the perception of sleep bras as a non-essential item and the potential for price sensitivity among consumers could hinder market growth to some extent. The market is segmented by style (wireless, wired, bralettes), material (cotton, silk, modal, microfiber), size, and price point, each catering to specific consumer preferences. Brands such as Leading Lady, Curvy Kate, and Panache Lingerie are major players, establishing themselves through brand recognition, design innovation, and targeted marketing strategies. The forecast period (2025-2033) anticipates consistent growth, potentially reaching a market size of $800 million by 2033, driven by the continuing evolution of product offerings and the evolving consumer preferences. The competitive landscape is marked by a diverse range of brands catering to various segments. Established brands leverage their reputation and extensive distribution networks, while newer entrants focus on niche markets or innovative product designs. The market demonstrates a significant opportunity for growth through product diversification, expanding into new markets, and enhancing the customer experience through personalized recommendations and targeted marketing. This includes developing sleep bras tailored for specific needs such as nursing mothers or post-surgery recovery. Furthermore, leveraging social media platforms and influencer marketing can play a significant role in enhancing brand awareness and driving sales. A focus on sustainability and ethical sourcing will also resonate with the growing consumer base prioritizing environmentally friendly products. Strategic partnerships and collaborations among brands, retailers, and manufacturers can further accelerate market expansion.

Snapshot img

Sleepwear And Loungewear Market Size 2025-2029

The sleepwear and loungewear market size is forecast to increase by USD 36.46 billion, at a CAGR of 10.4% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing demand for designer and premium offerings. Consumers are prioritizing comfort and style in their at-home attire, leading to a surge in demand for high-quality sleepwear and loungewear. Also, the increasing focus on health and wellness has led to a rise in demand for high-quality, comfortable apparel for both sleep and relaxation. Cotton and silk are popular choices for their breathability and comfort, while some consumers prefer wool for its warmth and insulation. Additionally, the rise in adoption of sustainable manufacturing practices is becoming a key trend in the market, as consumers express a growing concern for the environment. However, the market faces challenges, including the prevalence of counterfeit products. These counterfeits not only undermine the reputation of legitimate brands but also pose a risk to consumers' safety.
Companies seeking to capitalize on market opportunities must focus on offering unique designs, sustainable manufacturing, and ensuring product authenticity. Navigating these challenges requires a strategic approach, including robust brand protection measures and transparency in manufacturing processes.

What will be the Size of the Sleepwear And Loungewear Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free Sample

The market continues to evolve, with dynamic shifts in fabric weight and manufacturing processes shaping product offerings. Flannel pajamas, for instance, are popular for their warmth and softness, while modal and cotton pajamas provide breathability and comfort. Online reviews and influencer marketing have become crucial in shaping consumer preferences, influencing decisions on quality control and material choices. Sustainability is a growing concern, with an increasing demand for recycled materials, sustainable packaging, and ethical sourcing. Lace trim, fair trade, and product lifecycle management are also key considerations. Brands cater to various targets, from size ranges to demographics, offering a diverse range of sleep pants, night shirts, dressing gowns, and thermal underwear.

Manufacturing techniques, such as sewing and thread count, influence pricing strategies and retail channels. The market's continuous evolution is reflected in the emergence of new materials like Tencel and Lyocell pajamas, and the adoption of innovative marketing strategies on social media. Inventory and supply chain management remain essential components of this dynamic industry.

How is this Sleepwear And Loungewear Industry segmented?

The sleepwear and loungewear industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Sleepwear
  Loungewear


Material Type

  Cotton
  Wool
  Silk
  Others


End-User

  Female
  Male
  Kids


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan


  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The market encompasses various fabric weights, manufacturing processes, and product offerings, including silk pajamas, cotton pajamas, modal pajamas, flannel pajamas, tencel pajamas, bamboo pajamas, and lyocell pajamas. Companies employ various sewing techniques and size ranges to cater to diverse customer segments. Recycled materials and sustainable packaging are gaining popularity, as is ethical sourcing and fair trade. Product lifecycle management is crucial for maintaining quality control. Target demographics span from children to adults, with night shirts, sleep pants, sleep shorts, and dressing gowns among the popular product categories. Manufacturing processes range from traditional to modern, with an increasing focus on automation and technology.

Online reviews and influencer marketing are significant marketing strategies, influencing customer decisions. Inventory management and supply chain management are essential for ensuring timely delivery and maintaining customer satisfaction. Retail channels include both offline and online, with the latter experiencing significant growth due to its convenience and accessibility. Thread count and fiber content are essential considerations for product differentiation. Pricing strategies vary, with some companies focusing

Significant fluctuations are estimated for all segments over the forecast period for the volume. In general, the volume appear to exhibit a positive trend, with more segments showing increasing values rather than decreasing values until 2029. Among them, the segment Night & Underwear for women attains the highest value throughout the entire period, reaching *** billion pieces. Find further statistics on other topics such as a comparison of the price per unit in the United Kingdom and a comparison of the revenue in Germany. The Statista Market Insights cover a broad range of additional markets.

Over the forecast period until 2029, the average volume per capita is forecast to exhibit fluctuations among the ten segments. In general, the average volume per capita appear to exhibit a positive trend, with more segments showing increasing values rather than decreasing values until 2029. Among them, the segment Night & Underwear for women attains the highest value throughout the entire period, reaching **** U.S. dollars. Find further statistics on other topics such as a comparison of the revenue in the United States and a comparison of the revenue change in the United States. The Statista Market Insights cover a broad range of additional markets.

Significant fluctuations are estimated for all segments over the forecast period for the average volume per capita. Nevertheless, the average volume per capita is expected to be notably the highest in the segment Night & Underwear for women throughout the entire forecast period. For example, this segment achieves a maximum value of ***** U.S. dollars, which is significantly higher than the average of other highest values, amounting to **** U.S. dollars. Find further statistics on other topics such as a comparison of the revenue in Spain and a comparison of the volume in the United Kingdom. The Statista Market Insights cover a broad range of additional markets.

Over the forecast period until 2029, the average volume per capita is forecast to exhibit fluctuations among the ten segments. Overall, the average volume per capita appears to follow a positive trend, as there are more increasing values than decreasing values expected in the individual segments until 2029. Among them, the segment Night & Underwear for women achieves the relatively highest value throughout the entire period, reaching **** U.S. dollars. Find further statistics on other topics such as a comparison of the price per unit in Latvia and a comparison of the average revenue per capita in the United Arab Emirates. The Statista Market Insights cover a broad range of additional markets.

Significant fluctuations are estimated for all segments over the forecast period for the price per unit. Comparing the ten different segments for the year 2029, the segment 'Blazers for women' leads the ranking with ****** U.S. dollars. Contrastingly, 'Night & Underwear for women' is ranked last, with ***** U.S. dollars. Their difference, compared to Blazers for women, lies at ****** U.S. dollars. Find further statistics on other topics such as a comparison of the price per unit in Canada and a comparison of the average volume per capita in Hong Kong. The Statista Market Insights cover a broad range of additional markets.