The Women's Night And Underwear Market size was valued at USD 99.6 billion in 2023 and is projected to reach USD 138.29 billion by 2032, exhibiting a CAGR of 4.8 % during the forecasts period.

The revenue in the 'Night & Underwear for women' segment of the apparel market worldwide was modeled to be ************* U.S. dollars in 2024. Between 2018 and 2024, the revenue rose by ************* U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by ************* U.S. dollars over the period from 2024 to 2029, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Night & Underwear.

The global women's nightwear and underwear market is a substantial and dynamic sector, exhibiting consistent growth. While precise figures for market size and CAGR are unavailable in the provided data, a reasonable estimation based on industry reports and comparable markets suggests a 2025 market size of approximately $250 billion USD, with a projected Compound Annual Growth Rate (CAGR) of 5% from 2025 to 2033. This growth is fueled by several key drivers: rising disposable incomes, particularly in emerging economies, leading to increased spending on premium and comfortable lingerie; the growing popularity of online retail channels offering greater convenience and choice; and evolving fashion trends promoting diverse styles and materials within the sector. Furthermore, the increasing awareness of body positivity and inclusivity is driving demand for more diverse sizing and styles catering to a wider range of body types. The market's segmentation across application (offline vs. online retail), and fabric type (cotton, wool, silk, hemp, textile fabrics, and others) reflects consumer preferences and varying price points. Major players like Agent Provocateur, Dior, H&M, Gucci, Prada, and others leverage branding and innovation to maintain market share in a competitive landscape. However, challenges remain, including fluctuating raw material prices and increasing competition from both established brands and smaller, niche players focusing on sustainability and ethical sourcing. The market's regional distribution is diverse, with North America and Europe currently holding significant shares. However, rapid economic growth and changing consumer preferences in Asia-Pacific regions, particularly China and India, suggest a significant shift in market dynamics in the coming years. This regional shift will be a key factor in shaping the market's future trajectory, with companies focusing on expansion and localized marketing strategies to capitalize on growth opportunities. The market's forecast period (2025-2033) presents significant opportunities for both established players and new entrants who can effectively address consumer demand and adapt to the evolving market landscape. Innovation in sustainable materials, personalized shopping experiences, and advanced technologies will be critical factors in determining success within this competitive and expanding market.

In 2024, within the night & underwear (women) market worldwide, underwear (women) recorded the highest sales volume at approximately ************ pieces. In second place, pyjamas & nightwear (women) followed with around ************ pieces, while other night & underwear (women) came third with about ************** pieces.

The global Women's Night And Underwear Market size is predicted to reach USD 172.7 billion by 2034, up from USD 109.1 billion in 2024, reflecting a CAGR of over 4.7% during the forecast period from 2025 to 2034. Major industry players include Agent Provocateur Limited, Dior, Louis Vuitton,, Burberry Group Plc., Dolce & Gabbana S.r.l., PRADA, Guccio Gucci S.p.A., Calvin Klein, Gianni Versace S.r.l., H&M Hennes & Mauritz AB.

In the night & underwear (women) market in the United States in 2024, bras generated the highest revenue, reaching approximately ************* U.S. dollars. In second place, pyjamas & nightwear (women) followed with about ************ U.S. dollars, while underwear (women) ranked third with around ************ U.S. dollars.

In 2024, the average volume per capita in the 'Night & Underwear for women' segment of the apparel market in the United Kingdom was modeled to be **** pieces. Between 2018 and 2024, the figure dropped by **** pieces, though the decline followed an uneven course rather than a steady trajectory. The average volume per capita is forecast to decline by **** pieces from 2024 to 2029, fluctuating as it trends downward.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Night & Underwear.

Discover the booming women's nightwear and underwear market! Explore key trends, leading brands (Agent Provocateur, Dior, H&M, Gucci, Prada), and projected growth from 2025 to 2033. Learn about market drivers, restraints, and regional market shares.

In 2024, within the women's apparel market in the United Kingdom, T-shirts (women) recorded the highest sales volume at approximately ************** pieces. In second place, night & underwear (women) followed with around ************** pieces, while trousers (women) came third with about ************* pieces.

Over the last two observations, the revenue is forecast to significantly increase in all segments. As part of the positive trend, the revenue achieves the maximum value across all three different segments by the end of the comparison period. Notably, the segment Night & Underwear for women stands out with the highest value of **** billion U.S. dollars. Find further statistics on other topics such as a comparison of the revenue in France and a comparison of the volume in Italy.The Statista Market Insights cover a broad range of additional markets.

In 2024, within the night & underwear (women) market in the United Kingdom, other night & underwear (women) recorded the highest average price per unit at approximately ***** U.S. dollars. In second place, pyjamas & nightwear (women) followed with an average price per unit of around ***** U.S. dollars, while bras ranked third with about ***** U.S. dollars per unit.

The women's apparel market in Switzerland in 2024 was led by night & underwear (women), which had the highest average volume per capita at approximately **** pieces. Ranked second, T-shirts (women) recorded around **** pieces, followed by trousers (women) with about **** pieces.

Morocco Living Cost Index: CF: Clothing: Women: Night Dress, Underwear and Textile data was reported at 166.300 1989=100 in Oct 2009. This records a decrease from the previous number of 166.400 1989=100 for Sep 2009. Morocco Living Cost Index: CF: Clothing: Women: Night Dress, Underwear and Textile data is updated monthly, averaging 165.100 1989=100 from Dec 2002 (Median) to Oct 2009, with 83 observations. The data reached an all-time high of 167.800 1989=100 in Nov 2008 and a record low of 161.300 1989=100 in Jul 2003. Morocco Living Cost Index: CF: Clothing: Women: Night Dress, Underwear and Textile data remains active status in CEIC and is reported by High Commission for Planning. The data is categorized under Global Database’s Morocco – Table MA.I006: Living Cost Index: 1989=100: by Industry.

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Sleepwear And Loungewear Market Size 2025-2029

The sleepwear and loungewear market size is forecast to increase by USD 36.46 billion, at a CAGR of 10.4% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing demand for designer and premium offerings. Consumers are prioritizing comfort and style in their at-home attire, leading to a surge in demand for high-quality sleepwear and loungewear. Also, the increasing focus on health and wellness has led to a rise in demand for high-quality, comfortable apparel for both sleep and relaxation. Cotton and silk are popular choices for their breathability and comfort, while some consumers prefer wool for its warmth and insulation. Additionally, the rise in adoption of sustainable manufacturing practices is becoming a key trend in the market, as consumers express a growing concern for the environment. However, the market faces challenges, including the prevalence of counterfeit products. These counterfeits not only undermine the reputation of legitimate brands but also pose a risk to consumers' safety.
Companies seeking to capitalize on market opportunities must focus on offering unique designs, sustainable manufacturing, and ensuring product authenticity. Navigating these challenges requires a strategic approach, including robust brand protection measures and transparency in manufacturing processes.

What will be the Size of the Sleepwear And Loungewear Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with dynamic shifts in fabric weight and manufacturing processes shaping product offerings. Flannel pajamas, for instance, are popular for their warmth and softness, while modal and cotton pajamas provide breathability and comfort. Online reviews and influencer marketing have become crucial in shaping consumer preferences, influencing decisions on quality control and material choices. Sustainability is a growing concern, with an increasing demand for recycled materials, sustainable packaging, and ethical sourcing. Lace trim, fair trade, and product lifecycle management are also key considerations. Brands cater to various targets, from size ranges to demographics, offering a diverse range of sleep pants, night shirts, dressing gowns, and thermal underwear.

Manufacturing techniques, such as sewing and thread count, influence pricing strategies and retail channels. The market's continuous evolution is reflected in the emergence of new materials like Tencel and Lyocell pajamas, and the adoption of innovative marketing strategies on social media. Inventory and supply chain management remain essential components of this dynamic industry.

How is this Sleepwear And Loungewear Industry segmented?

The sleepwear and loungewear industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Sleepwear
  Loungewear


Material Type

  Cotton
  Wool
  Silk
  Others


End-User

  Female
  Male
  Kids


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan


  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The market encompasses various fabric weights, manufacturing processes, and product offerings, including silk pajamas, cotton pajamas, modal pajamas, flannel pajamas, tencel pajamas, bamboo pajamas, and lyocell pajamas. Companies employ various sewing techniques and size ranges to cater to diverse customer segments. Recycled materials and sustainable packaging are gaining popularity, as is ethical sourcing and fair trade. Product lifecycle management is crucial for maintaining quality control. Target demographics span from children to adults, with night shirts, sleep pants, sleep shorts, and dressing gowns among the popular product categories. Manufacturing processes range from traditional to modern, with an increasing focus on automation and technology.

Online reviews and influencer marketing are significant marketing strategies, influencing customer decisions. Inventory management and supply chain management are essential for ensuring timely delivery and maintaining customer satisfaction. Retail channels include both offline and online, with the latter experiencing significant growth due to its convenience and accessibility. Thread count and fiber content are essential considerations for product differentiation. Pricing strategies vary, with some companies focusing on affor

In 2024, within the women's apparel market worldwide, night & underwear (women) recorded the highest sales volume at approximately ************* pieces. In second place, T-shirts (women) followed with around ************ pieces, while trousers (women) came third with about ************ pieces.

In 2024, within the women's apparel market in China, night & underwear (women) recorded the highest sales volume at approximately ************ pieces. In second place, trousers (women) followed with around ************ pieces, while T-shirts (women) came third with about ************ pieces.

Explore the booming Panty-Type Sanitary Napkin market, forecast to reach USD 25,000 million by 2025 with an 8% CAGR. Discover key drivers, restraints, trends, and leading companies shaping the future of feminine hygiene.

In 2024, within the women's apparel market in Germany, T-shirts (women) recorded the highest sales volume at approximately ************** pieces. In second place, night & underwear (women) followed with around ************** pieces, while trousers (women) came third with about ************** pieces.

In 2024, within the women's apparel market in Italy, night & underwear (women) recorded the highest sales volume at approximately ************** pieces. In second place, T-shirts (women) followed with around ************** pieces, while trousers (women) came third with about ************* pieces.

Si prevede che la dimensione globale del mercato della biancheria da notte e della biancheria intima da donna raggiungerà i 172,7 miliardi di dollari entro il 2034, rispetto ai 109,1 miliardi di dollari del 2024, riflettendo un CAGR di oltre il 4,7% durante il periodo di previsione dal 2025 al 2034. I principali attori del settore includono Agent Provocateur Limited, Dior, Louis Vuitton, Burberry Group Plc., Dolce & Gabbana S.r.l., PRADA, Guccio Gucci S.p.A., Calvin Klein, Gianni Versace S.r.l., H&M Hennes & Mauritz AB.