WooCommerce was the worldwide leading e-commerce software platform in 2024, with a market share of ** percent. Squarespace Online Stores and Woo Themes ranked second and third, with shares of ***** and ***** percent, respectively. E-commerce software E-commerce software is the technology that manages the online store processes, from managing inventory, to adding or removing products, to calculating taxes and fulfilling orders. The e-commerce software application market had an estimated value of around *** U.S. dollars in 2018 and is forecast to grow to approximately *** billion U.S. dollars by 2023. Given the fast growth of e-commerce sales – global retail e-commerce sales are forecast to reach *** trillion U.S. dollars by 2025 – it is hardly surprising that the e-commerce software market is also expanding. Online shopping Smartphone is the device that consumers use the most when shopping online: ** percent of retail website traffic comes from the mobile device. China and South Korea are the countries with the highest online shopping penetration rate: in both countries, ** percent of the consumers are used to shopping online. Given the size of the Chinese consumer market, it is no surprise that Chinese companies are the leading e-retailers worldwide – Alibaba, ranked first with a market share of ** percent in 2021. With ** percent market share, the American e-retailer giant Amazon came as a second.

As of July 2023, Shopify had a larger market share of the top ten thousand, top one hundred thousand, and top one million websites than WooCommerce did. However, WooCommerce had a larger overall market share, at **** percent of the entire web. That same figure stood at under *** percent for Shopify.

Introduction

Shopify vs WooCommerce Statistics: In the fast-evolving world of eCommerce, there are two platforms that continue to dominate the discussion: Shopify and WooCommerce. The choice between these two platforms can be life-shaping for a budding entrepreneur or an experienced online merchant. Both platforms grew significantly throughout 2024, seeing several major changes in market share, revenue, and user preference.

This article shares the latest Shopify vs WooCommerce statistics, comparisons, and insights so that one can understand how Shopify and WooCommerce rank against each other in terms of performance, popularity, cost, features, and so on.

As of January 2025, Shopify was the biggest name in the U.S. e-commerce software market, used by roughly ** percent of websites that use e-commerce technologies. The market’s other major competitors include Wix Stores around ** percent, WooCommerce Checkout, and Squarespace Add to Cart, each of which boasts a market share of around ** percent. E-commerce E-commerce is the term used to describe the broad spectrum of products and services which are bought and sold over the internet. It can include everything from the sale of physical good on sites like Amazon, to the online provision of software offered by companies like Google. Often seen as the future of commerce, the market has grown rapidly, especially in the U.S., where it accounts for around 15 percent of overall retail sales in 2021. The retail e-commerce sales in the U.S. is projected to bring in *** billion U.S. dollars in 2021. Such booming sales signals strong demand for the software support behind e-commerce platforms, and estimates suggest that the e-commerce software application market alone will be worth over *** billion dollars by the end of 2021. E-commerce companies The undisputed biggest name in e-commerce internationally is Amazon.com. The company brought in more than *** billion U.S. dollars in revenue from its online stores in 2020. Other major competitors include Chinese brands Alibaba and Jingdong. Alibaba's annual revenue amounted to more than *** billion yuan in it's 2021 fiscal year, which translates to around *** billion U.S. dollars. The annual sales of Jingdong (JD.com) reached a record high of *** billion yuan in 2020, which is the equavalent of *** billion U.S. dollars.

As of September 2020, WooCommerce was the leading e-commerce platform application in Australia holding a market share of around ***** percent. WooCommerce is an open source platform and is based on Wordpress.

The growth of WordPress’ market share is quite impressive. Here’s how these stats played out over the last five years.

As of January 2025, Wix Stores was the most used software for e-commerce websites in the United Kingdom (UK) with a quarter of the total, closely followed by Shopify with ** percent. WooCommerce Checkout had a market share of ** percent, ranking third.

Browse the most interesting pieces of data and statistics from around the world of WordPress. Use them whenever you’re working on a new article, blog post, infographic, or whatever else you have in store.

Here is a list of the top content management systems available right now and their total marketing share.

The total number of WordCamps to ever take place is growing rapidly – currently at more than 1091 organized in total all over the globe, held in 373 cities, 65 countries, on 6 continents.

The subscription eCommerce platform market is experiencing robust growth, driven by the increasing consumer preference for recurring purchases and the inherent advantages of subscription models for businesses. The shift towards digitalization and the rise of mobile commerce further fuel this expansion. While precise figures for market size and CAGR are unavailable, industry analysis suggests a substantial market valued in the billions, demonstrating a compound annual growth rate likely exceeding 15% from 2025 to 2033. This growth is fueled by several key factors, including the convenience offered to consumers, increased customer retention for businesses, and the potential for predictable revenue streams. The market is segmented by platform type (e.g., SaaS, on-premise), business size (SMB, enterprise), and industry vertical (e.g., beauty, food, software). The competitive landscape is dynamic, with established players like Shopify and WooCommerce vying for market share alongside specialized platforms like ChargeBee and Recurly catering to specific subscription management needs. The growth trajectory is projected to continue, driven by technological advancements, the expansion of eCommerce infrastructure in developing economies, and the evolving demands of modern consumers. However, challenges remain. High initial investment costs for businesses, the complexity of subscription management, and potential customer churn pose hurdles. Nevertheless, innovative solutions addressing these challenges, such as advanced analytics for churn prediction and streamlined onboarding processes, will be key for continued market expansion. The integration of subscription models into various eCommerce platforms is accelerating adoption, making the platform increasingly accessible to both businesses and consumers. This trend suggests a prolonged period of growth for the subscription eCommerce platform market, with opportunities for both established and emerging players.

As of January 2025, Shopify was the leading e-commerce platform in Mexico at ** percent. Following close behind was WooCommerce Checkout and Wix Stores, as ** percent of e-commerce websites in Mexico used their software technologies. The mentioned companies compete in a market worth roughly ** million U.S. dollars as of 2023. Shopify vs. WooCommerce Shopify and WooCommerce are both big players in the market of website hosting services, although Shopify holds a bigger market share among the most visited websites worldwide. Although headquartered in Canada, Shopify has its biggest market in the United States, with over *********** websites hosted in the country as of July 2023. E-commerce technology Investments in e-commerce software follow the trends of consumer spending. With more people shopping online, the financing of e-commerce tech companies gets more profitable for investors. The pandemic surge in e-commerce sales coincided with a spike in e-commerce software expenditure. In the United States, the quarterly number of venture capital (VC) deals in the e-commerce software sector reached a four-year peak in the first quarter of 2021.

WordPress Plugins Market size was valued at USD 1,322.77 Million in 2023 and is projected to reach USD 1,559.48 Million by 2031, growing at a CAGR of 2.38% from 2024 to 2031.

Global WordPress Plugins Market Overview

The global market for WordPress plugins is projected to grow steadily over the next few years. This growth is fueled by the continuous expansion of the WordPress user base, which includes both individuals and businesses of all sizes. As more companies move online and existing websites require enhancements, the need for specialized plugins that cater to various functions such as SEO optimization, security, performance enhancements, and e-commerce continues to rise. The COVID-19 pandemic has accelerated the shift towards online shopping, leading to a surge in demand for e-commerce plugins. Several factors drive the growth of the global WordPress Plugins Market. Businesses, bloggers, and developers across the globe increasingly choose WordPress due to its ease of use, flexibility, and the vast array of themes and plugins available. This has created a thriving ecosystem where plugins play a critical role in extending the functionality of websites. Plugins can add a variety of features to WordPress sites, from SEO tools and social media integration to e-commerce capabilities and security enhancements.

The growth of small and medium-sized businesses (SMEs) looking for cost-effective yet effective online presence solutions is another important factor. WordPress, being open-source and free, appeals to this demographic. However, in order to properly personalize their websites to their needs, SMEs frequently use plugins, many of which are expensive or include premium versions. This has resulted in the development of premium plugins that provide additional functionality and specialized support, helping to drive market revenue growth. The e-commerce segment is another significant part of the market. With the surge in online shopping, many businesses are integrating e-commerce capabilities into their WordPress sites using plugins. The future of the WordPress Plugins Market looks promising, with continued growth expected across all regions. The market is likely to see increased consolidation, with larger companies acquiring smaller plugin developers to expand their offerings.

Additionally, as more businesses recognize the importance of a strong online presence, the demand for high-quality plugins that enhance website functionality will continue to rise. Innovation will open new avenues for developers in the upcoming years, with developers focusing on creating plugins that address emerging needs, such as AI-powered content generation, voice search optimization, and integration with other digital platforms. The market's trajectory will also be influenced by broader trends in web development, including the shift towards headless CMS architectures and the increasing importance of mobile-first design. The growing application of machine learning (ML) and artificial intelligence (AI) in plugin development is one of the biggest developments. Plugins that employ AI/ML for content suggestions, tailored user experiences, and automated customer care are gaining popularity.

There have been 43 major versions of WordPress released since the platform’s inception.

The subscription e-commerce market is experiencing robust growth, driven by evolving consumer preferences for convenience, personalized experiences, and recurring value. The market's expansion is fueled by the increasing adoption of digital platforms, coupled with the rise of subscription-based services across diverse sectors including beauty boxes (Ipsy, Birchbox, Sephora Play), meal kits (Blue Apron, HelloFresh, Flintobox), pet supplies (BarkBox, PetSmart), and even luxury goods (Porsche). This trend reflects a shift towards predictable spending and access to curated products and services, leading to increased customer loyalty and recurring revenue streams for businesses. Companies are leveraging technology, such as e-commerce platforms (Magento, Wix, WooCommerce, Subbly, Sellfy) and subscription management tools (Recurly), to optimize their offerings and enhance customer experience. The market's success hinges on providing personalized recommendations, seamless customer service, and flexible subscription options. Competition remains fierce, with established players like Amazon and Unilever (Dollar Shave Club) vying for market share alongside innovative startups. The forecast period (2025-2033) anticipates sustained growth, although the CAGR (Compound Annual Growth Rate) may fluctuate depending on macroeconomic conditions and consumer spending patterns. Key factors influencing the market's trajectory include advancements in personalization technology, the expanding adoption of mobile commerce, and the emergence of new subscription models tailored to niche markets. While challenges remain, such as managing customer churn and navigating evolving regulatory landscapes, the subscription e-commerce sector is poised for considerable expansion, offering significant opportunities for businesses across a wide range of industries. The continued integration of data analytics to improve customer targeting and product development will further contribute to the market's growth and maturity. Companies that successfully adapt to evolving consumer preferences and innovate within the subscription model will be best positioned to capitalize on this burgeoning market.

Introduction

WordPress Statistics: WordPress, also known as WordPress.org or WP, is the largest web content management system. Initially, it was intended for publishing blogs, but over the years, it has expanded its functionality and can now be used for creating mailing lists, building websites, setting up online stores, and much more. The platform offers thousands of plugins that can help website owners expand their business by reaching international markets.

Today, WordPress is widely recognized as a popular platform for building websites. Additionally, the platform is user-friendly, allowing individuals without coding skills to effectively build and manage websites. These WordPress statistics provide insight into its current market status.

The global E-commerce SaaS Platform market is experiencing robust growth, driven by the increasing adoption of e-commerce by businesses of all sizes and the rising demand for scalable, feature-rich online store solutions. The market, estimated at $150 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching an estimated $450 billion by 2033. This expansion is fueled by several key factors. Firstly, the ongoing digital transformation across industries is pushing businesses, both large enterprises and SMEs, to establish a strong online presence. Secondly, the ease of use and cost-effectiveness of SaaS platforms compared to traditional on-premise solutions are significantly contributing to their widespread adoption. Thirdly, the continuous innovation in features, such as integrated marketing tools, advanced analytics, and mobile-optimized storefronts, are enhancing the value proposition for businesses. The market is segmented by application (Large Enterprises and SMEs) and type (Mobile-based and PC-based), with mobile-based platforms showing particularly strong growth due to the increasing mobile commerce penetration. Key players like Shopify, BigCommerce, and WooCommerce dominate the market, though a competitive landscape exists with numerous other established and emerging players vying for market share. Geographic expansion, particularly in rapidly developing economies of Asia-Pacific and the Middle East & Africa, presents lucrative growth opportunities for market participants. However, factors like increasing competition, integration challenges with existing systems, and the need for continuous platform updates could pose potential restraints. The competitive landscape is characterized by both established industry giants and emerging niche players. While large players like Shopify and Salesforce Commerce Cloud benefit from brand recognition and extensive feature sets, smaller, specialized platforms cater to specific industry needs or business sizes. This dynamic landscape fosters innovation and continuous improvement in the functionalities and features offered to businesses. The future of the E-commerce SaaS Platform market hinges on adapting to evolving consumer behavior, leveraging advancements in artificial intelligence (AI) and machine learning (ML) for enhanced personalization and automation, and addressing the ongoing need for robust security and data protection measures. The market's growth trajectory suggests a continued upward trend, offering significant opportunities for existing and new entrants alike.

According to research by Sucuri, 60.04% of websites analyzed contained at least one backdoor, 52.6% of websites contained some form of SEO spam; 95.62% of those websites run on WordPress.

As of January 2025, Shopify was the e-commerce platform with the biggest market share in Canada by quite a large margin at over ** percent. At ** percent, Wix Strores had the second biggest market share, which was followed by Squarespace with their Add to cart (** percent), WooCommerce Checkout (** percent) and Ecwid (* percent).

Check out Market Research Intellect's Wordpress Site Management Software Market Report, valued at USD 1.5 billion in 2024, with a projected growth to USD 3.2 billion by 2033 at a CAGR of 9.5% (2026-2033).