WooCommerce was the worldwide leading e-commerce software platform in 2024, with a market share of 39 percent. Squarespace Online Stores and Woo Themes ranked second and third, with shares of 14.75 and 13.96 percent, respectively. E-commerce software E-commerce software is the technology that manages the online store processes, from managing inventory, to adding or removing products, to calculating taxes and fulfilling orders. The e-commerce software application market had an estimated value of around 5.1 U.S. dollars in 2018 and is forecast to grow to approximately 7.4 billion U.S. dollars by 2023. Given the fast growth of e-commerce sales – global retail e-commerce sales are forecast to reach 7.4 trillion U.S. dollars by 2025 – it is hardly surprising that the e-commerce software market is also expanding. Online shopping Smartphone is the device that consumers use the most when shopping online: 71 percent of retail website traffic comes from the mobile device. China and South Korea are the countries with the highest online shopping penetration rate: in both countries, 83 percent of the consumers are used to shopping online. Given the size of the Chinese consumer market, it is no surprise that Chinese companies are the leading e-retailers worldwide – Alibaba, ranked first with a market share of 24 percent in 2021. With 13 percent market share, the American e-retailer giant Amazon came as a second.

As of July 2023, Shopify had a larger market share of the top ten thousand, top one hundred thousand, and top one million websites than WooCommerce did. However, WooCommerce had a larger overall market share, at 1.57 percent of the entire web. That same figure stood at under one percent for Shopify.

As of January 2025, Shopify was the leading e-commerce platform in Mexico at 29 percent. Following close behind was WooCommerce Checkout and Wix Stores, as 18 percent of e-commerce websites in Mexico used their software technologies. The mentioned companies compete in a market worth roughly 50 million U.S. dollars as of 2023. Shopify vs. WooCommerce Shopify and WooCommerce are both big players in the market of website hosting services, although Shopify holds a bigger market share among the most visited websites worldwide. Although headquartered in Canada, Shopify has its biggest market in the United States, with over one million websites hosted in the country as of July 2023. E-commerce technology Investments in e-commerce software follow the trends of consumer spending. With more people shopping online, the financing of e-commerce tech companies gets more profitable for investors. The pandemic surge in e-commerce sales coincided with a spike in e-commerce software expenditure. In the United States, the quarterly number of venture capital (VC) deals in the e-commerce software sector reached a four-year peak in the first quarter of 2021.

As of January 2025, Wix Stores was the most used software for e-commerce websites in the United Kingdom (UK) with a quarter of the total, closely followed by Shopify with 24 percent. WooCommerce Checkout had a market share of 17 percent, ranking third.

Global WordPress Site Management Software Market Size By Type (Premium, Basic), By Application (Agency, Developer, Freelancer), By Geographic Scope And Forecast

[Keywords] Market include Wix Stores, PrestaShop, BigCommerce, Weebly, IBM Digital

As of January 2025, Shopify was the e-commerce platform with the biggest market share in the Netherlands with over 30 percent. About 17 percent of e-commerce websites used open-source software system WooCommerce Checkout.

The size and share of the market is categorized based on Application (Freelancer, Developer, Agency) and Product (Basic, Premium, Market) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

Paragraph 1: The global subscription eCommerce platform market is projected to witness significant growth, reaching a market size of XXX million USD by 2033, expanding at a CAGR of XX% during the forecast period. Rising demand for convenience, flexibility, and personalized shopping experiences among consumers is driving the market expansion. The proliferation of online subscriptions and the integration of AI and personalization technologies are further contributing to the market growth. Paragraph 2: Major players in the market include WooCommerce, Shopify, Subbly, Magento, Wix, ChargeBee, Sellfy, Recurly, Cratejoy, Square, and Stripe. The market is segmented based on type (simple subscription products and variable subscription products) and application (enterprise and store). Regionally, North America holds a dominant position due to the presence of large e-commerce companies and high consumer adoption of subscription services. However, emerging markets in Asia Pacific and Latin America are expected to present lucrative growth opportunities due to increasing internet penetration and disposable income.

As of September 2020, WooCommerce was the leading e-commerce platform application in Australia holding a market share of around 34.38 percent. WooCommerce is an open source platform and is based on Wordpress.

This chart illustrates the estimated sales amounts generated by stores on various platforms within Taiwan. Custom Cart shows a significant lead, with total sales amounting to $48.99B, which constitutes 93.18% of the region's total sales on platforms. WooCommerce reports sales of $874.44M, accounting for 1.66% of the total platform sales in Taiwan. 91APP also holds a notable share, with its sales reaching $691.68M, representing 1.32% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Taiwan, highlighting which platforms are driving the most sales.

Market Overview: The Enterprise Ecommerce Platform market, valued at an estimated XXX million in 2025, is projected to exhibit a steady growth with a CAGR of XX% over the forecast period from 2025 to 2033. This growth is driven by the increasing adoption of omnichannel retailing, the proliferation of e-commerce, and the need for enterprises to streamline their online operations. North America and Europe currently dominate the market, with Asia Pacific emerging as a rapidly growing region. Key market drivers include the need for enhanced customer experiences, the rise of cloud computing, and the adoption of artificial intelligence (AI). Competitive Landscape: The Enterprise Ecommerce Platform market is highly fragmented, with numerous established players and emerging startups competing for market share. Shopify, Salesforce, Oracle, and BigCommerce are leading vendors in the market, offering comprehensive solutions that cater to the needs of large enterprises and SMEs alike. Other notable providers include Adobe Commerce, WooCommerce, Mirakl, and Square Online. As the market evolves, vendors are focusing on innovation, integrating advanced features such as AI-powered personalization, headless commerce, and headless CMS. The market is expected to witness the emergence of new technologies and strategic partnerships that will shape the competitive landscape in the coming years.

As of January 2025, WooCommerce Checkout held the biggest market share of e-commerce software providers in Italy, accounting for approximately a quarter of the total. Sharing the second position in the ranking were Ecwid and Shopify, used by 20 percent of e-commerce websites, followed by Wix stores at around 17 percent. Tech investments Italian e-commerce managers are gearing up for significant technological investments in 2024, with over half planning new investments in technology partners. This focus on digital innovation reflects the growing importance of technology in the e-commerce sector and the need to stay competitive in a rapidly evolving market. AI at the center of tech innovations Artificial intelligence (AI) is set to revolutionize the e-commerce landscape in Italy, with 82 percent of B2C professionals expecting increased investments in AI for customer data analysis and catalog management through websites. This significant focus on AI aligns with a broader European trend, where 56 percent of e-commerce professionals recognize AI's potential in collecting and analyzing customer data and behavior.

The B2B (business-to-business) eCommerce platform market is expected to witness significant growth over the forecast period, driven by the increasing adoption of digital technologies in business processes and the growing demand for seamless online marketplaces. The global B2B eCommerce platform market is estimated to be worth USD XXX million in 2025 and is projected to grow at a CAGR of XX% during the forecast period, reaching USD XXX million by 2033. Key drivers of market growth include the rising popularity of mobile commerce, increasing internet penetration, and the growing adoption of cloud-based solutions. The B2B eCommerce platform market is segmented based on application (small businesses, midsized businesses, large businesses), types (native mobile commerce apps, other), and region (North America, South America, Europe, Middle East & Africa, Asia Pacific). North America currently holds the largest market share, followed by Europe and Asia Pacific. However, the Asia Pacific region is expected to experience the highest growth rate during the forecast period, due to the increasing adoption of digital technologies in businesses and the growing number of internet users in the region. Major companies operating in the B2B eCommerce platform market include Retalo, Handshake Corp., DreamingCode, Contalog, GoECart, Insite Software, 3dcart, PrestaShop, BigCommerce, WOOCOMMERCE, Shopify, and Magento.

In Romania, the distribution of stores across different platforms presents a dynamic picture of the market. WooCommerce, as a leading platform, hosts 37.42K stores, accounting for 52.45% of the total store count in the region. This is closely followed by Custom Cart, which supports 10.28K stores, representing 14.41% of the region's total. Shopify makes a significant contribution with 8.85K stores, or 12.41% of the total. The chart underscores the diversity and preferences of store owners in Romania regarding their choice of platform.

Global e-Commerce platforms software market Shopify, BigCommerce, Magento, YoKart, VTEX, WooCommerce and others

The global WordPress Plugins market is projected to expand at a CAGR of 8.2% from 2025 to 2033, reaching a value of 3930 million by 2033. This growth is attributed to the rising adoption of WordPress plugins by businesses and individuals seeking cost-effective and efficient website solutions. WordPress plugins provide customizable features and functionalities that enhance website performance and user experience. The market is segmented by type, application, and region. Among the different types of WordPress plugins, the SMPT Mail Plugin segment holds a significant market share due to the increasing demand for reliable and secure email communication. Security Plugins and WordPress Backup Plugins are also witnessing significant growth due to growing cybersecurity concerns and the need for website data protection. In terms of application, the large enterprise segment dominates the market as businesses adopt WordPress plugins to streamline operations and improve website functionality.

This statistic displays the market share of e-commerce software providers in Spain as of April 2024. WooCommerce Checkout accounted for over 10 percent of the market share, ranking first. It was followed by Squarespace Add to Cart with a market share worth around eight percent.

As of January 2025, Shopify was the e-commerce platform with the biggest market share in Canada by quite a large margin at over 30 percent. At 24 percent, Wix Strores had the second biggest market share, which was followed by Squarespace with their Add to cart (18 percent), WooCommerce Checkout (13 percent) and Ecwid (four percent).

This chart illustrates the estimated sales amounts generated by stores on various platforms within Hungary. Salesforce Commerce Cloud shows a significant lead, with total sales amounting to $67.13B, which constitutes 95.12% of the region's total sales on platforms. Custom Cart reports sales of $3.03B, accounting for 4.30% of the total platform sales in Hungary. WooCommerce also holds a notable share, with its sales reaching $140.20M, representing 0.20% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Hungary, highlighting which platforms are driving the most sales.