As of September 2024, out of the over four million live stores running on WooCommerce worldwide, roughly 246,800 were home and garden stores. Apparel was the second-most popular category, as 231.201 apparel online shops run on open-source platform WooCommerce. Business and industrial ranked third, at 171,065 online stores.

As of the last quarter of 2024, the number of active WooCommerce stores in the United States reached over 430,000. However, that still represents a decrease of 0.35 percent when compared to the previous quarter. The number of stores reached a peak in the fourth quarter of 2020, when active stores were 638,948.

In 2024, the number of active WooCommerce stores was highest in the State of California, with 15,182 stores. The second state with the highest number was Florida, with 8,981 and placing third, Texas, at 7,373 stores.

Retail eCommerce sales surpassing a staggering $5.7 trillion globally in last year. This upward trajectory shows no signs of plateauing. As we unpack the latest statistics, from the dominance of platforms like WooCommerce and Shopify to the regional powerhouses of the United States and beyond, a picture emerges of a sector in constant evolution. This article dives into the heart of these statistics, offering a panoramic view of the eCommerce landscape today. We explore the dynamics of platform preference, regional market trends, and category-specific insights, providing a comprehensive snapshot of an industry that continues to reshape global retail.

This chart illustrates the estimated sales amounts generated by stores on various platforms within United Kingdom. WooCommerce shows a significant lead, with total sales amounting to $276.71B, which constitutes 28.12% of the region's total sales on platforms. Custom Cart reports sales of $228.71B, accounting for 23.24% of the total platform sales in United Kingdom. HCL Commerce also holds a notable share, with its sales reaching $164.61B, representing 16.73% of the overall sales amount. This data provides a comprehensive view of the market dynamics in United Kingdom, highlighting which platforms are driving the most sales.

Here is a statistical breakdown showcasing the monthly sales generated on various eCommerce platforms. Custom Cart dominates the market, securing the highest portion of sales with 45.71%. Following closely behind, we have VTEX and Salesforce Commerce Cloud, with respective sales figures of 20.61% and 16.89%. Furthermore, Shopify, Magento and WooCommerce have also emerged as popular choices among customers, generating substantial product sales.

In 2024, the number of WooCommerce active stores selling home and garden products was 42,132, followed by over eight percent of stores that sell people and society related products. Stores selling apparel and food and drinks followed, respectively with 30,429 and 28,330.

This chart illustrates the estimated sales amounts generated by stores on various platforms within Hungary. Salesforce Commerce Cloud shows a significant lead, with total sales amounting to $67.13B, which constitutes 95.12% of the region's total sales on platforms. Custom Cart reports sales of $3.03B, accounting for 4.30% of the total platform sales in Hungary. WooCommerce also holds a notable share, with its sales reaching $140.20M, representing 0.20% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Hungary, highlighting which platforms are driving the most sales.

The leading website using WordPress Theme technologies in Denmark, as of January 2022, was Divi, with usage share of 11 percent. Second were Astra Theme and Hello Elementor, both of which had seven percent of the usage distribution.

The chart provides an insightful analysis of the estimated sales amounts for Sports stores across various platforms. Custom Cart stands out, generating a significant portion of sales with an estimated amount of $120.75B, which is 33.18% of the total sales in this category. Following closely, Shopify accounts for $100.93B in sales, making up 27.73% of the total. WooCommerce also shows notable performance, contributing $48.25B to the total sales, representing 13.26%. This data highlights the sales dynamics and the varying impact of each platform on the Sports market.

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The leading website using WordPress Theme technologies in Denmark, as of January 2023, was Divi, with usage share of roughly 12 percent. Second was Astra Theme, which had nine percent of the usage distribution.

The chart provides an insightful analysis of the estimated sales amounts for Finance stores across various platforms. Custom Cart stands out, generating a significant portion of sales with an estimated amount of $11.92B, which is 65.19% of the total sales in this category. Following closely, WooCommerce accounts for $3.85B in sales, making up 21.09% of the total. AspDotNetStorefront also shows notable performance, contributing $551.26M to the total sales, representing 3.02%. This data highlights the sales dynamics and the varying impact of each platform on the Finance market.

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The leading website using WordPress Theme technologies in Sweden, as of October 2022, was Divi, with usage share of roughly 10 percent. Second was Astra Theme, which had six percent of the usage distribution.

In United Kingdom, the distribution of stores across different platforms presents a dynamic picture of the market. Shopify, as a leading platform, hosts 223.76K stores, accounting for 34.66% of the total store count in the region. This is closely followed by WooCommerce, which supports 185.92K stores, representing 28.80% of the region's total. Wix makes a significant contribution with 71.79K stores, or 11.12% of the total. The chart underscores the diversity and preferences of store owners in United Kingdom regarding their choice of platform.

This statistic displays the leading themes used by Italian sites built on WordPress as of October 2019. According to the data, the most popular themes were Divi and Avada, accounting for nine and seven percent of the total number of websites, respectively.

There is a wide array of eCommerce software options accessible in the market, providing merchants with the means to establish and manage online stores. Notably, WooCommerce dominates the market, holding the largest share of 34.00%. It is trailed by Shopify and Custom Cart, which account for 22.06% and 12.28% respectively.

A survey conducted among businesses in the first six months of 2024 showed what are the most common platforms businesses drifted away. WooCommerce was the first one at almost 30 percent of its clients moving away to other platforms, followed by Magento, at almost 16 percent.

This chart illustrates the estimated sales amounts generated by stores on various platforms within Switzerland. Custom Cart shows a significant lead, with total sales amounting to $153.68B, which constitutes 55.82% of the region's total sales on platforms. Salesforce Commerce Cloud reports sales of $119.04B, accounting for 43.23% of the total platform sales in Switzerland. WooCommerce also holds a notable share, with its sales reaching $1.12B, representing 0.41% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Switzerland, highlighting which platforms are driving the most sales.