Financial markets are complex systems where information processing occurs at multiple levels. One signature of this information processing is the existence of recurrent sequences. In this paper, we developed a procedure for finding these sequences and a process of statistical significance testing to identify the most meaningful ones. To do so, we downloaded daily closing prices of the Dow Jones Industrial Average component stocks, as well as various assets like stock market indices, United States government bonds, precious metals, commodities, oil and gas, and foreign exchange. We mapped each financial instrument to a letter and their upward movements to words, before testing the frequencies of these words against a null model obtained by reshuffling the empirical time series. We then identify market leaders and followers from the statistically significant words in different cross sections of financial instruments, and interpret actionable trends that can be traded upon.

We use machine learning techniques to quantify trade tensions between the United States and China. Our measure matches well-known events in the US-China trade dispute and is exogenous to the developments on global financial markets. Local projections show that rising trade tensions leave US markets largely unaffected, except for firms that are more exposed to China, while negatively impacting stock market indices and exchange rates in China and emerging markets. We complement these findings with additional evidence suggesting that the US-China trade tensions have been interpreted as a negative demand shock for the Chinese economy rather than as a global risk shock.

Discover the latest market trends and growth projections for word processing software. This in-depth analysis explores cloud vs. desktop solutions, key players (Microsoft Word, Google Docs, etc.), and the impact of AI. Learn about market size, CAGR, and regional variations to stay ahead in this evolving sector.

Word Processing Software Market size was valued at USD 16 Billion in 2024 and is projected to reach USD 24 Billion by 2032, growing at a CAGR of 6.5% from 2026 to 2032.

The Word Processing Software market is driven by several factors, including the increasing digitization of documents, the growing need for efficient document creation and editing, and the rising demand for collaborative tools. The increasing adoption of remote work and online education is further fueling market growth. Additionally, advancements in technology, such as artificial intelligence and machine learning, are enabling more sophisticated word processing features, such as automated writing assistance, grammar checking, and real-time translation. Furthermore, the increasing integration of word processing software with other productivity tools, such as spreadsheets and presentation software, is creating a seamless user experience.

Get key insights on Market Research Intellect's Word Processing Software Market Report: valued at USD 45 billion in 2024, set to grow steadily to USD 75 billion by 2033, recording a CAGR of 7.2%.Examine opportunities driven by end-user demand, R&D progress, and competitive strategies.

Word Games Market Outlook

According to our latest research, the global word games market size in 2024 reached USD 8.1 billion, reflecting robust consumer engagement and a surge in digital adoption. The market is expected to maintain a healthy growth trajectory, registering a CAGR of 7.6% from 2025 to 2033. By the end of 2033, the word games market is projected to achieve a value of USD 15.7 billion. This growth is primarily driven by the increasing popularity of mobile gaming, rising awareness about cognitive benefits, and the integration of innovative features in digital word games.

One of the primary growth drivers in the word games market is the rapid penetration of smartphones and the widespread availability of high-speed internet across both developed and emerging economies. The convenience and accessibility offered by mobile platforms have revolutionized how users engage with word games, making them a preferred choice for entertainment and mental stimulation. Additionally, the proliferation of app stores and the freemium model have greatly reduced barriers to entry, enabling users of all demographics to access a wide variety of word games. The rising demand for brain-training and educational games, especially among parents and educators, further contributes to the market’s expansion. As a result, mobile word games are experiencing unprecedented download volumes and active user engagement, underpinning the sector’s robust growth.

Another significant factor fueling the growth of the word games market is the increasing focus on cognitive health and lifelong learning. Word games are recognized for their ability to enhance vocabulary, improve memory, and stimulate critical thinking, making them popular among adults and senior citizens seeking to maintain mental agility. Educational institutions are also incorporating word games as supplementary tools for language development and problem-solving skills. The growing trend of social gaming, where users compete with friends or participate in global leaderboards, has further amplified user interaction and retention. Moreover, the integration of artificial intelligence and augmented reality into word games is creating immersive experiences that appeal to tech-savvy users, broadening the market’s appeal across various age groups.

The word games market is also benefiting from a surge in collaborations between game developers and popular entertainment franchises, which has led to the creation of branded word games that attract dedicated fan bases. Furthermore, the COVID-19 pandemic has accelerated the adoption of digital entertainment, with word games experiencing a spike in downloads and time spent during lockdowns. This trend has persisted post-pandemic, as users continue to seek convenient and mentally stimulating activities. The increasing monetization opportunities through in-app purchases, advertisements, and subscription models are encouraging developers to innovate and expand their offerings, further propelling market growth.

From a regional perspective, North America currently leads the global word games market, accounting for the largest revenue share in 2024. This dominance is attributed to high smartphone penetration, a tech-savvy population, and significant investments in gaming technology. Europe follows closely, driven by a strong tradition of puzzle-solving and educational gaming. The Asia Pacific region is emerging as a high-growth market, fueled by a burgeoning youth population, rapid digitalization, and increasing disposable income. Latin America and the Middle East & Africa are also witnessing steady growth, supported by improving internet infrastructure and rising interest in mobile gaming. Regional variations in language preferences and cultural attitudes toward gaming are influencing market dynamics and shaping product development strategies.

Product Type Analysis

The word games market, segmented by product type, includes crossword puzzles, word search, anagrams, Scrabble, and others. Crossword puzzles have long been a staple in the word games landscape, known for their ability to challenge users’ vocabulary and reasoning skills. Their enduring popularity is attributed to their integration in daily newspapers, magazines, and now, digital platforms. Crossword apps offer features like hints, time trials, and social sharing, which have rejuvenated interest among younger demographics. Additionall

Statistics illustrates most promising overseas markets of typewriters and word-processing machines in Baltics from 2007 to 2024.

Word Tiana Market Place Export Import Data. Follow the Eximpedia platform for HS code, importer-exporter records, and customs shipment details.

ABSTRACT How investors impound qualitative information released by the media into prices, especially in a less efficient market such as Brazil, helps understand the types of news most sensitive to investors. This study investigates the relationship between the content of the daily editions of specialized financial media in Brazil, captured by a metric of textual tone, and returns and volatility of market indexes. Our database contains 1,237 daily editions of the newspaper “Valor Econômico,” between 01/02/2012 and 12/30/2016. The results indicate that the market put more weight on the words “uncertainty” and “negative” in the news. “Uncertainty” has negative relation to current market-returns and weak evidence that news with “negative” terms have positive associations with current market-volatility. The evidences obtained point to the existence of informative content in the news pub lished by specialized media in Brazil, especially with the words “negative” and “uncertainty.”

Word Processing Software Market Outlook

According to our latest research, the global word processing software market size reached USD 23.7 billion in 2024, with a robust CAGR of 7.9% expected through the forecast period. This trajectory positions the market to achieve a value of USD 47.4 billion by 2033. The accelerated adoption of cloud-based productivity solutions, coupled with the increasing need for collaborative and remote working tools, are primary drivers fueling this growth. As organizations across sectors prioritize digital transformation and seamless document management, the demand for advanced word processing software continues to surge worldwide.

One of the most significant growth factors in the word processing software market is the rapid shift toward cloud-based solutions. Enterprises and individual users alike are increasingly seeking platforms that offer flexibility, scalability, and accessibility from any location or device. Cloud-native word processing applications, such as Microsoft 365 and Google Workspace, have gained immense popularity due to their ability to facilitate real-time collaboration, automatic updates, and integration with other business productivity tools. Moreover, the proliferation of remote and hybrid work models post-pandemic has further accelerated this transition, as organizations recognize the importance of maintaining productivity and document security outside traditional office environments. This trend is expected to persist, driving sustained demand for innovative and secure word processing software.

Another crucial growth factor is the rising emphasis on automation and artificial intelligence within word processing platforms. Modern software increasingly leverages AI-powered features such as grammar and style suggestions, voice-to-text capabilities, and document summarization, which significantly enhance user productivity and accuracy. These intelligent functionalities not only streamline the content creation process but also support users with diverse linguistic backgrounds and varying levels of technical proficiency. Additionally, integration with workflow automation tools and APIs is enabling businesses to embed word processing capabilities directly into their operational processes, reducing manual effort and minimizing errors. As AI and machine learning technologies continue to mature, the value proposition of word processing software is set to expand even further, attracting a broader user base across industries.

The expansion of the word processing software market is also being propelled by the increasing adoption of mobile and web-based platforms. With the ubiquity of smartphones and tablets, users now expect seamless document editing and sharing capabilities on-the-go. Leading vendors are responding by optimizing their solutions for mobile devices, ensuring consistent user experiences and robust security across all platforms. Furthermore, the emergence of web-based word processors has democratized access to document creation tools, particularly in educational and developing markets where device and software affordability are critical considerations. This democratization is fostering digital literacy, empowering users from all backgrounds to participate in the modern knowledge economy, and driving further market penetration.

From a regional perspective, North America remains the dominant market for word processing software, accounting for the largest revenue share in 2024. This leadership is attributed to the region's advanced IT infrastructure, high digital adoption rates, and the presence of major industry players. However, the Asia Pacific region is poised for the fastest growth over the forecast period, propelled by rapid economic development, increasing internet penetration, and a burgeoning base of small and medium-sized enterprises seeking affordable, scalable productivity solutions. Europe also represents a significant market, characterized by strong demand for compliance-driven and multilingual word processing solutions. Collectively, these regional dynamics underscore the global nature of the word processing software market and its critical role in enabling digital transformation across diverse economic landscapes.

Discover the booming word processor software market! Explore key trends, growth drivers, and competitive analysis for 2025-2033. Learn about leading players like Microsoft, Apple, and more. This comprehensive market report reveals insights into regional segments, cloud vs. on-premise solutions, and future growth projections.

In 2024, Market Research Intellect valued the Word Recite Software Market Report at USD 450 million, with expectations to reach USD 1.2 billion by 2033 at a CAGR of 12.5%.Understand drivers of market demand, strategic innovations, and the role of top competitors.

On-Device Wake Word Personalization Engine Market Outlook

According to our latest research, the global On-Device Wake Word Personalization Engine market size reached USD 1.38 billion in 2024, reflecting robust adoption across consumer electronics and automotive sectors. With a significant rise in demand for personalized voice interfaces, the market is projected to achieve a CAGR of 18.7% from 2025 to 2033, reaching approximately USD 6.42 billion by 2033. This strong growth is primarily driven by the proliferation of voice-enabled devices, advancements in edge AI, and increasing consumer expectations for privacy-centric and adaptive voice recognition technologies.

A major growth factor for the On-Device Wake Word Personalization Engine market stems from the exponential surge in connected devices and the evolution of the Internet of Things (IoT). As smart home ecosystems, wearables, and automotive infotainment systems become more prevalent, the need for intuitive and secure voice interactions has intensified. Wake word personalization engines, which allow users to customize trigger words for activating voice assistants, are increasingly being integrated into these devices to enhance user experience and privacy. Furthermore, the shift towards on-device processing, as opposed to cloud-based solutions, mitigates latency and data privacy concerns, making these engines particularly attractive for manufacturers and end-users alike. This trend is expected to accelerate as regulatory frameworks around data privacy become more stringent globally, further compelling companies to adopt on-device voice solutions.

Another significant driver is the rapid advancements in machine learning and natural language processing algorithms, which have greatly improved the accuracy and adaptability of wake word engines. Modern personalization engines leverage edge AI to continuously learn from user interactions, enabling them to recognize a wider range of accents, dialects, and speech patterns. This capability is crucial in diverse markets where linguistic nuances vary widely, and it directly contributes to higher user satisfaction and engagement. The integration of deep learning models on increasingly powerful edge hardware has made it feasible to run sophisticated personalization algorithms directly on devices without compromising performance or battery life. These technological advancements are not only expanding the addressable market but are also enabling new applications in sectors such as healthcare, industrial automation, and automotive safety.

The growing consumer emphasis on privacy and data security is also propelling the adoption of on-device wake word personalization engines. Unlike cloud-based solutions, on-device engines process voice data locally, ensuring that sensitive user information never leaves the device. This approach aligns with evolving global data protection laws, such as GDPR in Europe and CCPA in California, which mandate stricter controls over personal data. As consumers become more aware of data privacy risks, manufacturers are increasingly differentiating their products by offering robust on-device voice recognition capabilities. This not only builds trust but also opens up opportunities for monetizing premium features in consumer electronics, automotive, and healthcare markets.

Regionally, North America continues to dominate the On-Device Wake Word Personalization Engine market, driven by early adoption of smart technologies and a highly competitive consumer electronics landscape. However, Asia Pacific is emerging as the fastest-growing region, fueled by rapid urbanization, expanding middle-class populations, and aggressive investments in IoT infrastructure. Europe, with its stringent data privacy regulations, is also witnessing strong growth, particularly in automotive and healthcare segments. Latin America and the Middle East & Africa are gradually catching up, supported by increasing smartphone penetration and government-led digital transformation initiatives. The regional dynamics are expected to shift further as local players innovate and global technology giants expand their footprint in emerging markets.

Component Analysis

The Component segment of the On-Device Wake Word Personalization Engine market is classified into Software, Hardware, and Services, each playing a pivotal role in shaping the market landscape. The software segment holds the largest share, primarily

Statistics illustrates most promising overseas markets of typewriters and word-processing machines in Japan from 2007 to 2024.

Sight Word Flashcards for Kids Market Outlook

As per our latest research, the global Sight Word Flashcards for Kids market size reached USD 527 million in 2024, with a robust CAGR of 7.1% expected through the forecast period. By 2033, the market is anticipated to achieve a valuation of USD 983 million. The steady growth is primarily driven by increasing educational awareness among parents and educators, the integration of digital learning tools, and a rising emphasis on early childhood literacy. The continuous evolution of teaching methodologies and the growing adoption of blended learning environments are further fueling the marketÂ’s expansion.

The growth of the Sight Word Flashcards for Kids market is strongly supported by the global focus on early childhood education, which has seen significant policy and investment shifts in recent years. Governments and private educational institutions worldwide have recognized the long-term benefits of early literacy, prompting the inclusion of sight word learning tools in both formal and informal curricula. The proliferation of research highlighting the correlation between early sight word recognition and later academic success has led to increased adoption of flashcards as a foundational resource. Furthermore, the COVID-19 pandemic accelerated the shift towards home-based learning, making parents more proactive in procuring educational aids such as sight word flashcards, thereby boosting market demand.

Technological advancements have played a pivotal role in shaping the Sight Word Flashcards for Kids market. The emergence of interactive and gamified digital flashcards has transformed traditional rote learning into an engaging, multi-sensory experience. These innovations cater to diverse learning styles and allow for adaptive learning pathways, making sight word acquisition more effective and enjoyable for young children. Moreover, the integration of artificial intelligence and machine learning in digital flashcard platforms provides personalized feedback and tracks progress, which appeals to both educators and parents. This technological evolution has not only expanded the product offering but also broadened the marketÂ’s reach to tech-savvy audiences across urban and semi-urban regions.

Another significant growth factor is the increasing penetration of e-commerce and the digitalization of retail channels. Online platforms have democratized access to a wide variety of sight word flashcards, allowing parents and educators from remote and underserved regions to purchase high-quality educational resources. The convenience of online shopping, coupled with targeted digital marketing strategies, has led to a surge in sales through online stores. Additionally, the trend of homeschooling and supplementary tutoring, especially in North America and parts of Europe, has further contributed to the marketÂ’s upward trajectory. The availability of customizable and curriculum-aligned flashcards online has made it easier for parents to select tools tailored to their childÂ’s specific learning needs.

In the realm of early childhood education, Bilingual Flashcards for Toddlers have emerged as a valuable tool for fostering language development from a young age. These flashcards not only introduce toddlers to basic vocabulary in multiple languages but also enhance cognitive flexibility and cultural awareness. As globalization continues to influence educational priorities, parents and educators are increasingly recognizing the benefits of bilingualism in early learning. Bilingual flashcards cater to this demand by providing an engaging, interactive way for toddlers to start their language journey. They often feature vibrant images and simple words that capture the attention of young learners, making language acquisition a fun and rewarding experience. The integration of bilingual flashcards into early education curricula is gaining traction, reflecting a broader trend towards inclusive and diverse learning environments.

Regionally, the Sight Word Flashcards for Kids market exhibits a diverse landscape, with North America holding the largest share due to its well-established education sector and high disposable income among parents. Europe follows closely, driven by progressive educational policies and widespread digital adoption. The Asia Pacific region, however, is expected t

Last Word RTD Market Outlook

According to our latest research, the global Last Word RTD (Ready-to-Drink) market size in 2024 stands at USD 10.7 billion, reflecting the sector's robust expansion and consumer acceptance of convenient beverage solutions. The market is experiencing a strong compound annual growth rate (CAGR) of 8.2% from 2025 through 2033. By the end of 2033, the Last Word RTD market is forecasted to reach USD 21.2 billion, propelled by shifting consumer preferences, increasing demand for premium and craft cocktails, and the growing influence of e-commerce on beverage sales. The growth trajectory is underpinned by the rising urban population, the popularity of on-the-go lifestyles, and the desire for sophisticated drinking experiences without the need for bartending skills.

One of the most significant growth factors for the Last Word RTD market is the evolving consumer lifestyle, particularly among millennials and Gen Z, who prioritize convenience, quality, and experiential consumption. The demand for premium, ready-to-drink cocktails such as the Last Word has surged as consumers seek bar-quality beverages at home or on the go. The trend is further fueled by increasing disposable incomes, urbanization, and a heightened interest in mixology and craft cocktail culture. As a result, manufacturers are innovating with unique flavor profiles, natural ingredients, and low-calorie options to cater to health-conscious consumers, thereby expanding the market’s consumer base and driving substantial revenue growth.

Another key driver is the rapid expansion of distribution channels, particularly the proliferation of online retail platforms and the modernization of traditional retail infrastructure. The rise of e-commerce has made it easier for consumers to access a wide variety of RTD beverages, including niche and premium offerings like the Last Word. Supermarkets, hypermarkets, and specialty stores are also dedicating more shelf space to RTD products, reflecting their growing popularity. Additionally, the COVID-19 pandemic accelerated the shift toward at-home consumption and digital purchasing, trends that have persisted and are expected to further bolster the market in the coming years. This omnichannel approach ensures that consumers can access their preferred RTD beverages conveniently, supporting sustained market growth.

Innovation in packaging and product differentiation is also a crucial growth factor for the Last Word RTD market. Manufacturers are investing in sustainable, visually appealing packaging solutions such as recyclable cans and bottles to attract environmentally conscious consumers and enhance brand visibility. The introduction of limited-edition flavors, collaborations with renowned mixologists, and the use of premium spirits in RTD cocktails are helping brands stand out in a crowded marketplace. These efforts not only drive consumer engagement but also command higher price points, contributing to increased profitability across the value chain. As the market matures, ongoing innovation in both product formulation and packaging will remain central to capturing new customer segments and retaining existing ones.

Regionally, the Last Word RTD market exhibits strong growth dynamics across North America, Europe, and Asia Pacific. North America leads in terms of market share, attributed to a well-established cocktail culture and high consumer awareness. Europe follows closely, with a burgeoning craft cocktail scene and increasing acceptance of RTD beverages among younger demographics. Meanwhile, Asia Pacific is emerging as the fastest-growing region, supported by rising urbanization, expanding middle-class populations, and a growing appetite for premium alcoholic beverages. Latin America and the Middle East & Africa also present promising opportunities, driven by changing social norms and the gradual relaxation of alcohol regulations in certain countries.

Product Type Analysis

The Product Type segment within the Last Word RTD market is bifurcated into Alcoholic and Non-Alcoholic offerings, each catering to distinct consumer preferences and occasions. The alcoholic RTD segment dominates the market, capturing over 75% of total revenue in 2024, due to the rising popularity of cocktail culture and the convenience of pre-mixed, bar-quality drinks. Consumers are increasingly

The Grid Chuan Word Plastic Tray market was valued at $2.5 billion in 2024 and is projected to reach $4.8 billion by 2033, growing at a CAGR of 7.2% during the forecast period 2025-2033.

Sight Word Flashcards for Kids Market Outlook

According to our latest research, the global Sight Word Flashcards for Kids market size reached USD 1.27 billion in 2024, registering a robust demand across educational and consumer sectors. The market is expected to grow at a CAGR of 6.1% during the forecast period from 2025 to 2033, reaching a projected value of USD 2.17 billion by 2033. This growth is primarily driven by the increasing focus on early childhood literacy, the integration of digital learning tools in educational curricula, and a growing awareness among parents and educators about the importance of foundational reading skills.

One of the key growth factors fueling the Sight Word Flashcards for Kids market is the rising emphasis on early childhood education and literacy across the globe. Educational policymakers and parents alike are recognizing the critical role that sight word recognition plays in developing reading fluency and comprehension in young learners. As a result, there has been a surge in the adoption of both digital and physical flashcards as effective learning aids in preschools, kindergartens, and elementary schools. These tools are not only engaging for children but also provide structured, repetitive practice that is essential for mastering high-frequency words, thereby laying a strong foundation for lifelong literacy.

Another significant driver is the rapid digitization of educational resources, which has expanded the reach and accessibility of sight word flashcards. The proliferation of smartphones, tablets, and interactive learning platforms has enabled the development of digital flashcards with interactive features, gamified learning experiences, and progress tracking capabilities. This digital transformation is particularly evident in urban and developed regions, where parents and educators are leveraging technology to personalize and enhance the learning journey. Moreover, the COVID-19 pandemic accelerated the shift towards online and home-based learning, further boosting the demand for digital sight word flashcards among tech-savvy families and educational institutions.

The market is also benefiting from the increasing investment in educational infrastructure and resources by governments and private organizations. Initiatives aimed at improving literacy rates, especially in emerging economies, are driving the distribution of sight word flashcards through schools, tutoring centers, and community programs. Furthermore, the growing trend of homeschooling and supplementary education has opened new avenues for market expansion, as parents seek effective tools to support their children's reading development outside the traditional classroom setting. These factors, combined with innovative product offerings and strategic partnerships among manufacturers and educational content providers, are expected to sustain robust growth throughout the forecast period.

From a regional perspective, North America currently dominates the Sight Word Flashcards for Kids market, accounting for the largest share due to high literacy awareness, advanced educational systems, and widespread adoption of both physical and digital learning aids. However, the Asia Pacific region is poised for the fastest growth, driven by increasing educational investments, rising disposable incomes, and a burgeoning population of young learners. Europe also represents a significant market, supported by strong government initiatives and a focus on multilingual education. While Latin America and the Middle East & Africa currently hold smaller shares, ongoing efforts to improve literacy infrastructure and educational access are expected to contribute to future market growth in these regions.

Product Type Analysis

The Sight Word Flashcards for Kids market is segmented by product type into Digital Flashcards and Physical Flashcards, each catering to distinct user preferences and educational environments. Physical flashcards, traditionally made from durable paper or plastic, remain a popular choice among educators and parents who value tactile, hands-on learning experiences. These products are particularly favored in classroom settings, where group activities and teacher-led instruction can maximize engagement. Manufacturers have responded to demand by offering a wide variety of themed and customizable physical flashcards, often bundled with instructional guides or supplementary materials to enhance

The Greek typewriter and word-processing machine market expanded slightly to $30K in 2024, picking up by 2.9% against the previous year. Over the period under review, consumption saw a relatively flat trend pattern. Typewriter and word-processing machine consumption peaked at $35K in 2020; however, from 2021 to 2024, consumption failed to regain momentum.

The puzzle book market, currently valued at $189 million in 2025, is projected to experience steady growth, exhibiting a compound annual growth rate (CAGR) of 5.6% from 2025 to 2033. This growth is fueled by several key factors. The increasing popularity of brain-training activities and mindfulness practices contributes significantly to the demand for puzzle books as a form of engaging and accessible cognitive stimulation. Furthermore, the diverse range of puzzle types available, catering to various age groups and skill levels, broadens the market's appeal. The rise of digital platforms offering puzzle books and apps also plays a role, supplementing traditional print sales and reaching a wider audience. However, competition from digital games and other entertainment options presents a challenge. To maintain growth, publishers are focusing on innovative designs, incorporating augmented reality features, and creating themed puzzle books based on popular culture trends to capture market share and engage a younger generation. Key players such as WHSmith, Barnes & Noble, and Usborne Books are leveraging their established distribution networks and brand recognition to maintain a competitive edge. The market segmentation likely includes categories such as Sudoku, crossword puzzles, word searches, logic puzzles, and brain teasers. Regional variations in preference and purchasing power are also expected, with developed economies potentially showing stronger growth. The historical period (2019-2024) likely saw a similar growth trajectory to the projected forecast, with a potential slight dip during the initial phases of the pandemic, followed by a rebound driven by increased demand for at-home entertainment options. The success of individual companies hinges on their ability to adapt to changing consumer preferences, embrace digital distribution channels, and offer high-quality, innovative puzzle book content. The competitive landscape suggests that companies are investing in R&D, marketing campaigns, and expanding product lines to maintain market share and tap into new growth segments.