WordPress, the leading CMS globally, powers over 38 million websites. This overview presents the latest market share stats, historical trends, main competitors, and popular plugins, highlighting its role in the CMS market.

The growth of WordPress’ market share is quite impressive. Here’s how these stats played out over the last five years.

Browse the most interesting pieces of data and statistics from around the world of WordPress. Use them whenever you’re working on a new article, blog post, infographic, or whatever else you have in store.

As of 2024, WordPress.org is the leading website builder in the world, accounting for over ** percent of global market share. Wix and Squarespace ranked as the second and third most popular website building platforms, each of which accounted for ** and *** percent respectively of market share. Website builders Website building tools such as Wix and Squarespace allow for users to construct and manage customizable websites without the need for advanced coding knowledge. These platforms often include customizable design templates and offer extensions for e-commerce and mailing lists. Although Wix has the biggest worldwide market share, Weebly and Squarespace rank as the most popular platforms in the United States. As the functionality offered by these platforms increases, so too does the market’s overall revenue figure. Between 2012 and 2017 website builder revenue increased from around ****billion U.S. dollars to over *** billion dollars. As overall web traffic and global internet access continue to rise, it has become increasingly important for businesses to have an online site for sales, marketing, and general contact information. These website building tools allow businesses of all sizes to maintain an online presence without having to spend huge sums of money on web design or coding.

The total number of WordCamps to ever take place is growing rapidly – currently at more than 1091 organized in total all over the globe, held in 373 cities, 65 countries, on 6 continents.

Access Market Research Intellect's Wordpress Site Management Software Market Report for insights on a market worth USD 1.5 billion in 2024, expanding to USD 3.2 billion by 2033, driven by a CAGR of 9.5%.Learn about growth opportunities, disruptive technologies, and leading market participants.

According to research by Sucuri, 60.04% of websites analyzed contained at least one backdoor, 52.6% of websites contained some form of SEO spam; 95.62% of those websites run on WordPress.

The leading website using WordPress Theme technologies in Denmark, as of January 2022, was Divi, with usage share of ** percent. Second were Astra Theme and Hello Elementor, both of which had ***** percent of the usage distribution.

WordPress Site Management Software Market size is growing at a faster pace with substantial growth rates over the last few years and is estimated that the market will grow significantly in the forecasted period i.e., 2026 to 2032.

Global WordPress Site Management Software Market Overview

The most popular content management system (CMS) in the world, WordPress powers millions of websites in various sectors. The demand for effective site administration software rises along with the popularity of WordPress, fueling market expansion. The shift towards digitization has resulted in an explosion of company websites, blogs, online stores, and personal portfolios. A wider audience, including non-technical users, is drawn to WordPress site administration software because of its simplicity and user-friendliness. The ease of use encourages acceptance among people and companies looking for simple solutions to administer their websites.

WordPress Site Management Software Market Outlook

The WordPress Site Management Software market size is projected to experience robust growth in the coming years, with a forecasted CAGR of 8.6% from 2024 to 2032. In 2023, the market was valued at approximately USD 2.8 billion, and it is expected to reach an impressive USD 5.8 billion by 2032. This significant growth can be attributed to various factors including the rising demand for efficient website management solutions, the proliferation of online businesses, and the increasing adoption of digital platforms for content management and e-commerce purposes.

A critical growth factor fueling the WordPress Site Management Software market is the surging popularity of WordPress as a content management system (CMS). WordPress powers over 40% of websites globally, making it an indispensable tool for bloggers, e-commerce platforms, and enterprises looking to enhance their online presence. The easy-to-use interface, vast library of plugins and themes, and a strong community of developers contribute to WordPress's dominance in the CMS space. As businesses increasingly recognize the importance of maintaining dynamic and user-friendly websites, the demand for comprehensive management software that optimizes WordPress functionalities continues to rise.

Another key driver of market growth is the continuous evolution of digital marketing strategies and the need for personalized user experiences. Businesses are investing in WordPress site management software to harness data analytics, SEO optimization, and content customization tools that enhance visitor engagement and conversion rates. The shift towards a more digital-centric business environment, accelerated by the COVID-19 pandemic, has made it crucial for enterprises to adopt solutions that streamline content creation, web performance monitoring, and security management. As a result, the demand for sophisticated management software that can handle these tasks efficiently is on the rise.

The growing trend of remote work and the need for remote collaboration tools also contribute to the expanding WordPress Site Management Software market. With teams dispersed across various locations, enterprises require robust software solutions that enable seamless website updates, content management, and workflow automation. Cloud-based deployment options have gained traction as they offer flexibility, scalability, and accessibility, aligning perfectly with the needs of a remote workforce. This trend is expected to continue, further driving the adoption of WordPress site management solutions globally.

In the realm of digital solutions, Link Management Software has emerged as a pivotal tool for businesses aiming to optimize their online presence. This software facilitates the organization, tracking, and management of hyperlinks across various digital platforms, ensuring that businesses maintain a coherent and efficient web strategy. By automating the process of link monitoring and reporting, Link Management Software helps enterprises prevent broken links, improve SEO performance, and enhance user experience. As digital landscapes become increasingly complex, the integration of such software into WordPress site management solutions becomes essential, offering a streamlined approach to maintaining website integrity and boosting online visibility.

Regionally, North America holds a significant share of the WordPress Site Management Software market, driven by the presence of major technology companies and a high concentration of digital content creators and e-commerce businesses. The region's advanced infrastructure and early adoption of innovative technologies contribute to this dominance. However, the Asia Pacific region is anticipated to experience the fastest growth during the forecast period, with a projected CAGR of 9.2%. The increasing digitization of businesses, rising internet penetration, and the growth of the e-commerce sector in emerging economies like China and India are key factors propelling market expansion in this region. Europe and Latin America are also witnessing steady growth due to the increasing importance of digital platforms in business strategies.

Component Analysis

The WordPress site management software market is segmented by components into plugins, themes, and services. Plugins represent a critical aspect of this market, offering extended functionalities to WordPress websites. The popularity of plugins stems from their ability to enhance

WordPress Plugins Market size was valued at USD 1,322.77 Million in 2023 and is projected to reach USD 1,559.48 Million by 2031, growing at a CAGR of 2.38% from 2024 to 2031.

Global WordPress Plugins Market Overview

The global market for WordPress plugins is projected to grow steadily over the next few years. This growth is fueled by the continuous expansion of the WordPress user base, which includes both individuals and businesses of all sizes. As more companies move online and existing websites require enhancements, the need for specialized plugins that cater to various functions such as SEO optimization, security, performance enhancements, and e-commerce continues to rise. The COVID-19 pandemic has accelerated the shift towards online shopping, leading to a surge in demand for e-commerce plugins. Several factors drive the growth of the global WordPress Plugins Market. Businesses, bloggers, and developers across the globe increasingly choose WordPress due to its ease of use, flexibility, and the vast array of themes and plugins available. This has created a thriving ecosystem where plugins play a critical role in extending the functionality of websites. Plugins can add a variety of features to WordPress sites, from SEO tools and social media integration to e-commerce capabilities and security enhancements.

The growth of small and medium-sized businesses (SMEs) looking for cost-effective yet effective online presence solutions is another important factor. WordPress, being open-source and free, appeals to this demographic. However, in order to properly personalize their websites to their needs, SMEs frequently use plugins, many of which are expensive or include premium versions. This has resulted in the development of premium plugins that provide additional functionality and specialized support, helping to drive market revenue growth. The e-commerce segment is another significant part of the market. With the surge in online shopping, many businesses are integrating e-commerce capabilities into their WordPress sites using plugins. The future of the WordPress Plugins Market looks promising, with continued growth expected across all regions. The market is likely to see increased consolidation, with larger companies acquiring smaller plugin developers to expand their offerings.

Additionally, as more businesses recognize the importance of a strong online presence, the demand for high-quality plugins that enhance website functionality will continue to rise. Innovation will open new avenues for developers in the upcoming years, with developers focusing on creating plugins that address emerging needs, such as AI-powered content generation, voice search optimization, and integration with other digital platforms. The market's trajectory will also be influenced by broader trends in web development, including the shift towards headless CMS architectures and the increasing importance of mobile-first design. The growing application of machine learning (ML) and artificial intelligence (AI) in plugin development is one of the biggest developments. Plugins that employ AI/ML for content suggestions, tailored user experiences, and automated customer care are gaining popularity.

There have been 43 major versions of WordPress released since the platform’s inception.

The leading website using WordPress Theme technologies in Denmark, as of January 2023, was Divi, with usage share of roughly ** percent. Second was Astra Theme, which had **** percent of the usage distribution.

The global WordPress Site Management Software Market is projected to reach a valuation of USD 3.5 billion by 2033, growing at a compound annual growth rate (CAGR) of 12.4% from 2025 to 2033.

Global WordPress Hosting is segmented by Application (Blogs, E-commerce, Corporate sites, Portfolios, News portals), Type (Shared hosting, Managed WordPress hosting, VPS hosting, Dedicated hosting, Cloud hosting) and Geography(North America, LATAM, West Europe, Central & Eastern Europe, Northern Europe, Southern Europe, East Asia, Southeast Asia, South Asia, Central Asia, Oceania, MEA)

There are more than 5,000 themes in the official theme directory at WordPress.org.

As of September 2020, WooCommerce was the leading e-commerce platform application in Australia holding a market share of around ***** percent. WooCommerce is an open source platform and is based on Wordpress.

Global WordPress Site Management Software market size 2025 was XX Million. WordPress Site Management Software Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

The WordPress Hosting market has emerged as a vital segment of the web hosting industry, driven by the increasing demand for user-friendly, flexible, and secure platforms to manage online content. Currently, WordPress powers over 40% of all websites globally, a statistic that underscores its dominance and the necess

The leading website using WordPress Theme technologies in Sweden, as of October 2022, was Divi, with usage share of roughly ** percent. Second was Astra Theme, which had *** percent of the usage distribution.