The leading website using WordPress Theme technologies in Denmark, as of January 2022, was Divi, with usage share of 11 percent. Second were Astra Theme and Hello Elementor, both of which had seven percent of the usage distribution.

The leading website using WordPress Theme technologies in Denmark, as of January 2023, was Divi, with usage share of roughly 12 percent. Second was Astra Theme, which had nine percent of the usage distribution.

As of 2024, WordPress.org is the leading website builder in the world, accounting for over 68 percent of global market share. Wix and Squarespace ranked as the second and third most popular website building platforms, each of which accounted for 13 and 8.5 percent respectively of market share. Website builders Website building tools such as Wix and Squarespace allow for users to construct and manage customizable websites without the need for advanced coding knowledge. These platforms often include customizable design templates and offer extensions for e-commerce and mailing lists. Although Wix has the biggest worldwide market share, Weebly and Squarespace rank as the most popular platforms in the United States. As the functionality offered by these platforms increases, so too does the market’s overall revenue figure. Between 2012 and 2017 website builder revenue increased from around one billion U.S. dollars to over 1.5 billion dollars. As overall web traffic and global internet access continue to rise, it has become increasingly important for businesses to have an online site for sales, marketing, and general contact information. These website building tools allow businesses of all sizes to maintain an online presence without having to spend huge sums of money on web design or coding.

A complete list of live websites affected by CVE-2023-52148, compiled through global website indexing conducted by WebTechSurvey.

According to Cognitive Market Research, the global Website Builder market size will be USD 3951.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 28.60% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 1580.6 million in 2024 and will grow at a compound annual growth rate (CAGR) of 26.8% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 1185.4 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 908.8 million in 2024 and will grow at a compound annual growth rate (CAGR) of 30.6% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 197.58 million in 2024 and will grow at a compound annual growth rate (CAGR) of 28.0% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 79.03 million in 2024 and will grow at a compound annual growth rate (CAGR) of 28.3% from 2024 to 2031.
The PC Website Builders category is the fastest-growing segment of the Website Builder industry

Market Dynamics of Website Builder Market

Key Drivers for Website Builder Market

Rising Demand for Online Presence to Boost Market Growth

Small and medium-sized enterprises (SMEs) and entrepreneurs are increasingly recognizing the need for a digital presence to expand their reach, boost credibility, and drive sales. According to Curate Labs, by 2024, approximately 2 billion websites exist online, including 1.13 billion on the World Wide Web. Each day, around 252,000 new websites are created, with about 10,500 launched every hour. Globally, over 28% of businesses engage in online activities, and as of 2023, 71% of businesses have a website. Additionally, 43% of small businesses plan to enhance their website's performance, reflecting the growing importance of digital engagement. GoDaddy's Data Observatory India 2023 reveals that 55% of small businesses in India were established in the last five years, and 62% of them use websites, e-commerce platforms, or online stores as their primary sales channels. Website builders offer these businesses affordable, easy-to-use solutions for creating professional websites without requiring technical skills. This demand is expected to grow as more businesses, especially in developing regions, adopt digital transformation strategies

Increasing Mobile Internet Usage to Drive Market Growth

As more consumers access the internet through mobile devices, the demand for mobile-responsive websites continues to rise. In 2020, 90% of people in high-income countries were internet users, which increased to 93% by 2023, nearing universal access. In contrast, only 27% of the population in low-income countries uses the internet, up from 24% in 2022. This 66-percentage-point gap highlights the stark digital divide between high-income and low-income regions. Despite this, internet usage in low-income countries has grown by 44.1% since 2020, with a 14.3% increase in the past year alone. Website builders have adapted by offering mobile-first templates and optimization tools, ensuring that websites perform seamlessly across devices—an essential feature for attracting a diverse and growing user base.

Restraint Factor for the Website Builder Market

Limited Customization and Scalability Will Limit Market Growth

Many website builders offer pre-designed templates that limit the customization options for users. Businesses that need highly tailored or unique website designs might find the available options insufficient. This limitation could push users toward hiring professional web developers or using more customizable platforms like WordPress or custom-built sites. Some website builders offer basic SEO tools, but they may lack advanced options for optimizing websites for search engines. Users looking to perform in-depth on-page SEO (such as schema markup, custom metadata, or advanced page load speed optimizations) might find the limitations frustrating, especially for websites where search engine ranking is critical for traffic generation. Most website builders rely on shared hosting, meaning multiple websites are hosted on the same server. This increases the risk of vulnerabilities or breaches affecting multiple websites....

Node.js overtook React.js to become the most used web framework among software developers worldwide, as of 2024. According to the survey, 40.8 percent of respondents reported to be using Node.js, while around 39.5 percent were using React.js. Web framework A web framework, or what may sometimes be referred to as a web application framework is a software framework that supports the overall software development of web applications. Web frameworks are utilized to automate menial activities typically performed within web development. In other words, it simplifies the web development process and, therefore, makes it easier to build a website. JavaScript As aforementioned, before being overtaken by React.js, jQuery had been the most used web framework out of the millions of software developers throughout the world. Simply put, jQuery is a cross-platform JavaScript library, that simplifies the usage of JavaScript on websites. While jQuery may be losing popularity, JavaScript still remains one of the most popular programming languages used by software developers worldwide. Throughout the world, programming languages are associated with different salaries. JavaScript programmers are associated with a global salary of 65,580 U.S. dollars, while the salary associated with JavaScript programmers in the United States is significantly more, at 112,000 U.S. dollars.

WooCommerce was the worldwide leading e-commerce software platform in 2024, with a market share of 39 percent. Squarespace Online Stores and Woo Themes ranked second and third, with shares of 14.75 and 13.96 percent, respectively. E-commerce software E-commerce software is the technology that manages the online store processes, from managing inventory, to adding or removing products, to calculating taxes and fulfilling orders. The e-commerce software application market had an estimated value of around 5.1 U.S. dollars in 2018 and is forecast to grow to approximately 7.4 billion U.S. dollars by 2023. Given the fast growth of e-commerce sales – global retail e-commerce sales are forecast to reach 7.4 trillion U.S. dollars by 2025 – it is hardly surprising that the e-commerce software market is also expanding. Online shopping Smartphone is the device that consumers use the most when shopping online: 71 percent of retail website traffic comes from the mobile device. China and South Korea are the countries with the highest online shopping penetration rate: in both countries, 83 percent of the consumers are used to shopping online. Given the size of the Chinese consumer market, it is no surprise that Chinese companies are the leading e-retailers worldwide – Alibaba, ranked first with a market share of 24 percent in 2021. With 13 percent market share, the American e-retailer giant Amazon came as a second.

As of January 2025, Shopify was the biggest name in the U.S. e-commerce software market, used by roughly 30 percent of websites that use e-commerce technologies. The market’s other major competitors include Wix Stores around 23 percent, WooCommerce Checkout, and Squarespace Add to Cart, each of which boasts a market share of around 15 percent. E-commerce E-commerce is the term used to describe the broad spectrum of products and services which are bought and sold over the internet. It can include everything from the sale of physical good on sites like Amazon, to the online provision of software offered by companies like Google. Often seen as the future of commerce, the market has grown rapidly, especially in the U.S., where it accounts for around 15 percent of overall retail sales in 2021. The retail e-commerce sales in the U.S. is projected to bring in 933 billion U.S. dollars in revenue in 2021. Such booming sales signals strong demand for the software support behind e-commerce platforms, and estimates suggest that the e-commerce software application market alone will be worth over 6.5 billion dollars by the end of 2021. E-commerce companies The undisputed biggest name in e-commerce internationally is Amazon.com. The company brought in more than 197 billion U.S. dollars in revenue from its online stores in 2020. Other major competitors include Chinese brands Alibaba and Jingdong. Alibaba's annual revenue amounted to more than 717 billion yuan in it's 2021 fiscal year, which translates to around 115 billion U.S. dollars. The annual sales of Jingdong (JD.com) reached a record high of 746 billion yuan in 2020, which is the equavalent of 112 billion U.S. dollars.

Im März 2025 nutzten 43,4 Prozent aller untersuchten Webseiten WordPress als Content-Management-System. Mit großem Abstand folgten Shopify auf dem zweiten Platz mit einem Nutzungsanteil von 4,7 Prozent und Wix mit rund 3,5 Prozent auf Platz drei. Content-Management-Systeme nach Marktanteil Im Februar 2025 führte WordPress das Ranking der Top 10 Content-Management-Systeme (CMS) weltweit mit einem Marktanteil von über 60 Prozent an. Shopify hatte einen Marktanteil von über sechs Prozent und lag damit auf dem zweiten Rang der verbreitetsten Content-Management-Systeme. Es wurden die Top-10-Millionen Websites (Alexa-Ranking) in die Erhebung einbezogen, Subdomains wurden bei der Zählung nicht berücksichtigt. WordPress WordPress ist ein weitverbreitetes, freies Content-Management-System. Es wurde ursprünglich als Blog-Publishing-System entwickelt, hat sich jedoch weiterentwickelt, um auch andere Arten von Web-Inhalten zu unterstützen, darunter traditionellere Mailinglisten und Foren, Mediengalerien, Mitglieder-Websites, Learning-Management-Systeme (LMS) und Online-Shops. Diverse Anwendungsgebiete haben es WordPress ermöglicht, den weltweit größten Marktanteil unter den CMS zu haben. Dies führt wiederum dazu, dass insgesamt rund 70 Millionen Blog-Posts von WordPress-Nutzern im August 2024 veröffentlicht wurden. Dazu lag die Anzahl der Page Views von WordPress-Artikeln im Oktober 2024 bei rund 16 Milliarden.