In 2024, the United States ranked first by revenue in the beauty & personal care market among the 20 countries presented in the ranking. United States' revenue amounted to ************** U.S. dollars, while China and Japan, the second and third countries, had records amounting to ************* U.S. dollars and ************* U.S. dollars, respectively.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Beauty & Personal Care.

This statistic depicts the breakdown of the cosmetic market worldwide in 2024, by geographic zone. In 2024, North America made up 29 percent of the global cosmetic market. Global cosmetic market Societies throughout history have employed various forms of cosmetics and toiletries to improve appearance, scent and health. Ancient civilizations used cosmetics for various purposes such as religious rituals and class demarcation. Though used for different purposes, cosmetics have remained a historical constant from the Ancient Egyptians to modern-day society. Non-western beauty cultures are becoming more influential as new countries dominate rankings; consumers beyond North America and Europe are remaking the beauty market in their own image and likeness. As a result of this shift to new regions, beauty cultures which are quite different from the mature European and North American markets will play an even more influential role in the future. As a matter of fact, North Asia is currently one of the leading cosmetic market worldwide, with a market share of about 27 percent. The rising popularity of K-Beauty worldwide in recent years bears witness to this success and to the shift in consumers' beauty rituals and product priorities. Likewise, diversity and variety have become the norm within the global cosmetics market. Rising trends With the cosmetics industry earning record revenues, with niche sectors, such as men’s grooming and natural/organic cosmetics rapidly gaining market share, and with social media, eco-consciousness and cause-based consumerism greatly impacting product purchasing decisions, the cosmetics industry is an ever-changing behemoth that’s become integral to the global economy.

In 2024, the United States ranked first by revenue in the 'Cosmetics' segment of the beauty & personal care market among the 25 countries presented in the ranking. United States' revenue amounted to ************* U.S. dollars, while China and Japan, the second and third countries, had records amounting to ************* U.S. dollars and ************ U.S. dollars, respectively.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Cosmetics.

The global Cosmetics and Beauty market is on a robust growth trajectory, projected to expand significantly from $295.75 billion in 2021 to $631.81 billion by 2033. This growth, at a CAGR of 6.53%, is fueled by increasing disposable incomes worldwide, particularly in emerging economies. The rising influence of social media and beauty influencers continues to shape consumer preferences, driving demand for innovative and personalized products. E-commerce platforms have become a dominant sales channel, offering wider access and convenience. Key trends include a strong consumer shift towards clean, sustainable, and organic products. The Asia-Pacific region stands as the largest and fastest-growing market, with countries like China and India leading the charge. While the market presents vast opportunities, manufacturers face challenges such as stringent regulations and intense competition.

Key strategic insights from our comprehensive analysis reveal:

The Asia-Pacific region is the undisputed market leader, accounting for over 37% of the global market in 2025. Its high CAGR of 7.16% indicates it will be the primary engine of global growth, driven by burgeoning economies like India and China.
Digital transformation is paramount. The increasing reliance on e-commerce, coupled with the power of social media influencers, dictates that a strong online presence and savvy digital marketing are no longer optional but essential for brand survival and growth.
Consumer demand is shifting towards conscious beauty. Products that are sustainable, organic, ethically sourced, and personalized are gaining significant traction. Brands must innovate in product formulation and packaging to meet these evolving ethical and individualistic expectations.

Global Market Overview & Dynamics of Cosmetics and Beauty Market Analysis

The global Cosmetics and Beauty market is experiencing dynamic growth, evolving from traditional retail to a digitally-driven landscape. Valued at $295.75 billion in 2021, the market is set to reach $380.9 billion by 2025 and an impressive $631.81 billion by 2033, demonstrating a steady compound annual growth rate of 6.53%. This expansion is underpinned by a global rise in consciousness about personal grooming, wellness, and self-expression, amplified by digital media. While mature markets in North America and Europe continue to innovate, emerging markets in Asia-Pacific and South America are providing new frontiers for growth, driven by a youthful demographic and increasing purchasing power. Global Cosmetics and Beauty Market Drivers

Rising Disposable Income and Urbanization: Growing economies are increasing consumer purchasing power, enabling more spending on non-essential goods like premium cosmetics and beauty products. Urban lifestyles also correlate with higher consciousness of personal appearance and grooming.
Influence of Social Media and Digital Marketing: Platforms like Instagram, TikTok, and YouTube have democratized beauty trends. Influencers and user-generated content create massive demand for new products and drive online sales, making digital marketing a powerful growth engine.
Growing Awareness of Personal Care and Anti-Aging Products: An aging global population and a greater focus on health and wellness have spurred demand for skincare, anti-aging, and grooming products across all demographics, including a significant rise in the men's grooming segment.

Global Cosmetics and Beauty Market Trends

Clean, Natural, and Sustainable Beauty: Consumers are increasingly demanding products with transparent ingredient lists, natural or organic formulations, and environmentally friendly packaging. This "clean beauty" movement is forcing brands to innovate in sustainability and ethical sourcing.
Personalization and Customization through Technology: The integration of AI and AR technologies allows brands to offer personalized skincare recommendations, virtual makeup try-ons, and customized product formulations, enhancing the consumer experience and loyalty.
Dominance of E-commerce and Direct-to-Consumer (DTC) Channels: The shift from brick-and-mortar to online retail is accelerating. DTC brands are leveraging digital platforms to build direct relationships with consumers, bypassing traditional retail intermediaries and gaining market share.

Global Cosmetics and Beauty Market Restraints

Stringent Regulations and Compliance: Governments worldwid...

The global cosmetics market size is projected to grow from USD 329.43 billion in 2025 to USD 519.15 billion by 2033, exhibiting a CAGR of 5.83%.
Report Scope:

Report Metric	Details
Market Size in 2024	USD 311.23 Billion
Market Size in 2025	USD 329.43 Billion
Market Size in 2033	USD 519.15 Billion
CAGR	5.83% (2025-2033)
Base Year for Estimation	2024
Historical Data	2021-2023
Forecast Period	2025-2033
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends
Segments Covered	By Product,By End-User,By Distribution Channel,By Region.
Geographies Covered	North America, Europe, APAC, Middle East and Africa, LATAM,
Countries Covered	U.S., Canada, U.K., Germany, France, Spain, Italy, Russia, Nordic, Benelux, China, Korea, Japan, India, Australia, Taiwan, South East Asia, UAE, Turkey, Saudi Arabia, South Africa, Egypt, Nigeria, Brazil, Mexico, Argentina, Chile, Colombia,

In the beauty & personal care market worldwide in 2024, the personal care segment generated the highest revenue, reaching approximately ************** U.S. dollars. The skin care segment ranked second with around ************** U.S. dollars, while cosmetics followed with about ************** U.S. dollars.

Global Cosmetic market size 2021 was recorded $354.993 Billion whereas by the end of 2025 it will reach $450.78 Billion. According to the author, by 2033 Cosmetic market size will become $726.869. Cosmetic market will be growing at a CAGR of 6.154% during 2025 to 2033.

In recent years, beauty product manufacturers have faced significant losses due to unfavorable economic conditions, including high inflation and increasing economic uncertainty. Many cosmetics and beauty products are considered discretionary, causing sales to weaken when disposable income drops. Heightened inflationary pressures in recent years pushed consumers to postpone purchases to downgrade to more affordable products, contributing to revenue losses between 2020 and 2022. Rising prices and heightened consumer uncertainty have led to higher selling prices and smaller basket sizes, protecting producers from sharper revenue losses. Since 2020, revenue has weakened by an estimated CAGR of 3.9% to reach $39.3 billion in 2025, including a 2.7% drop that year alone. During such times, consumers tend to opt for more affordable options, leading to a surge in imports to meet domestic demand. Imported beauty products have gained a larger share of the domestic market, especially those from countries like France, Italy and South Korea, which are perceived to offer higher quality. The growing demand for innovative, inclusive, sustainable and technical products—especially anti-aging and luxury items—creates growth opportunities for domestic manufacturers. Also, companies like Glossier, which leverages social media marketing and the heightened demand for US-made products, have successfully reached international consumers, driving an increase in exports. The ongoing economic recovery is expected to benefit domestic beauty product manufacturers. As consumer confidence and disposable income climb, spending on discretionary items like beauty products will likely increase, supporting manufacturers' performance. The forecast decline in the world price of zinc, a key material for manufacturers, will support producers' profit gains. Similarly, the expected depreciation of the US dollar will enhance the performance of domestic producers both domestically and internationally. However, uncertain trade conditions over the coming years will prevent downstream wholesalers and retailers from planning for future demand, preventing sharper gains. These factors are set to cause revenue to accelerate at an annualized 1.3% to $41.9 billion through the end of 2030.

The global natural cosmetics market is projected to grow from USD 52.4 billion in 2025 to USD 95.7 billion by 2035, expanding at a steady CAGR of 5.7%.

Metric	Value
Industry Size (2025E)	USD 52.4 billion
Industry Value (2035F)	USD 95.7 billion
CAGR (2025 to 2035)	5.7%

Natural Cosmetics Market Analysis by Top Investment Segments

Product Type	CAGR (2025-2035)
Skin & Sun Care	5.9%

Packaging Type	CAGR (2025-2035)
Bottles & Jars	6.1%

Consumer Orientation	CAGR (2025-2035)
Female	6.0%

Analyzing Top Countries Using and Producing Natural Cosmetics

Countries	CAGR (2025-2035)
United States	5.8%
Germany	5.0%
United Kingdom	5.0%
France	5.0%
Japan	3.6%

Explore the world's best import markets for lip make-up preparations in 2023. Discover the top countries driving growth in the global cosmetics industry.

According to Cognitive Market Research, the global Retail Cosmetics market size is USD 315485.6 million in 2024. It will expand at a compound annual growth rate (CAGR) of 6.50% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 126194.24 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.7% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 94645.68 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 72561.69 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.5% from 2024 to 2031.
Latin America had a market share for more than 5% of the global revenue with a market size of USD 15774.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.9% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 6309.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.2% from 2024 to 2031.
Supermarkets held the highest Retail Cosmetics market revenue share in 2024.

Market Dynamics of Retail Cosmetics Market

Key Drivers for Retail Cosmetics Market

Increasing Beauty Awareness

The growing global awareness of beauty is a powerful driver for the retail cosmetics sector. As customers become increasingly concerned with skincare, grooming, and personal appearance, the market for cosmetic items increases. This increased awareness, fueled by media, influencers, and cultural trends, encourages people to try a variety of beauty products. Brands may respond by innovating and diversifying their products, leveraging the growing need for self-improvement. This trend not only supports market growth, but also fosters the development of goods that reflect consumers' changing notions of beauty, resulting in a vibrant and dynamic cosmetics business.

Rising Disposable Income

Rising disposable income in the global market is expected to boost the retail cosmetics business. As more people enjoy better economic conditions, their purchasing power for non-essential items such as cosmetics grows. This rising income trend creates a wider consumer base with the resources to invest in skincare, cosmetics, and personal grooming items. As beauty consciousness and income levels rise, the cosmetics sector is set to capitalize on these favorable conditions by delivering a varied range of goods to meet changing preferences and lifestyle objectives.

Restraint Factor for the Retail Cosmetics Market

Regulatory complexity

The retail cosmetics business, despite its enormous potential and rapid growth, presents a substantial challenge in the shape of regulatory complexity. The complexity of legislation governing cosmetics manufacturing, labeling, testing, and distribution presents problems for both domestic and international brands operating in the country. This complex regulatory structure has far-reaching consequences for the industry's operations, product development, customer safety, and market expansion. The standards specify labeling criteria, such as naming ingredients using International Nomenclature of Cosmetic Ingredients (INCI) designations. Complying with these regulations can be difficult, especially for firms that offer a diverse range of products or use traditional or local ingredients.

Increasing Concerns Regarding Synthetic Ingredients and Skin Sensitivity

With heightened consumer awareness, there is an escalating examination of chemical-based cosmetic products. Consumers are becoming wary of possible side effects such as allergies, skin irritations, or long-term harm caused by synthetic substances like parabens, sulfates, and artificial fragrances. This skepticism leads some consumers to limit their use of cosmetics and promotes a transition towards clean beauty alternatives. For brands that persist in utilizing traditional formulations, this poses a risk of diminishing consumer trust and sales in specific market segments.

Key Trends in the Retail Cosmetics Market

Emergence of Clean, Vegan, and Sustainable Beauty

One of the most significant shifts in retail cosmetics is the movement towards clean beauty—products devoid of harmful chemicals, parabens, and artificial additiv...

The global cosmetic chemicals market is projected to grow from USD 16,314.9 Million in 2025 to USD 25,096.3 Million by 2035, progressing at a CAGR of 5.6% during the forecast period.

Metric	Value
Market Size (2025E)	USD 16,314.9 Million
Market Value (2035F)	USD 25,096.3 Million
CAGR (2025 to 2035)	5.6%

Country wise insights

Country	CAGR (2025 to 2035)
United States	4.7%

Country	CAGR (2025 to 2035)
United Kingdom	4.6%

Region	CAGR (2025 to 2035)
European Union	4.9%

Country	CAGR (2025 to 2035)
Japan	4.5%

Country	CAGR (2025 to 2035)
South Korea	5.2%

The global cosmetic chemicals market size reached USD 16.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 25.0 Billion by 2033, exhibiting a growth rate (CAGR) of 4.7% during 2025-2033. The growing demand for skincare and beauty products is stimulating the market.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 16.5 Billion
Market Forecast in 2033	USD 25.0 Billion
Market Growth Rate 2025-2033	4.7%

IMARC Group provides an analysis of the key trends in each segment of the market, along with the market forecast at the global, regional, and country levels for 2025-2033. Our report has categorized the market based on product type and application.

The global cosmetics ODM market is valued at USD 15.5 billion in 2025 and is poised to register USD 28.7 billion by 2035, which shows a CAGR of 6.2%.

Metric	Value
Industry Size (2024)	USD 15.5 billion
Industry Value (2035F)	USD 28.7 billion
CAGR (2025 to 2035)	6.2%

Country-Wise Per Capita Spending

Country	United States
Population (millions)	345.4
Estimated Per Capita Spending (USD)	34.80

Country	China
Population (millions)	1,419.3
Estimated Per Capita Spending (USD)	15.80

Country	South Korea
Population (millions)	51.7
Estimated Per Capita Spending (USD)	19.30

Country	Japan
Population (millions)	123.2
Estimated Per Capita Spending (USD)	18.70

Country	France
Population (millions)	65.8
Estimated Per Capita Spending (USD)	21.10

Cosmetics ODM Market - Global Country-Wise Outlook

Country	CAGR (2025 to 2035)
United States	7.4%

Country	CAGR (2025 to 2035)
United Kingdom	7.1%

Country	CAGR (2025 to 2035)
Germany	7.3%

Country	CAGR (2025 to 2035)
India	8.0%

Country	CAGR (2025 to 2035)
China	8.5%

The global cosmetic dyes market size reached USD 515.1 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 736.8 Million by 2033, exhibiting a growth rate CAGR of 3.85% during 2025-2033. Europe currently dominates the market, holding a significant market share of over 35.0% in 2024. The market in this region is experiencing steady growth driven by increasing consumer demand for diverse cosmetic products, growing middle-class population in emerging economies, and continuous technological advancements in dye formulation, such as nanotechnology and organic synthesis.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 515.1 Million
Market Forecast in 2033	USD 736.8 Million
Market Growth Rate 2025-2033	3.85%

IMARC Group provides an analysis of the key trends in each segment of the global cosmetic dyes market report, along with forecasts at the global, regional and country levels from 2025-2033. Our report has categorized the market based on type, solubility type and application.

The global organic cosmetic products market size is projected to grow from USD 43.61 billion in 2025 to USD 111.90 billion by 2033, exhibiting a CAGR of 12.52%.
Report Scope:

Report Metric	Details
Market Size in 2024	USD 38.77 Billion
Market Size in 2025	USD 43.61 Billion
Market Size in 2033	USD 111.90 Billion
CAGR	12.52% (2025-2033)
Base Year for Estimation	2024
Historical Data	2021-2023
Forecast Period	2025-2033
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends
Segments Covered	By Product,By Price Range,By Distribution Channel,By Region.
Geographies Covered	North America, Europe, APAC, Middle East and Africa, LATAM,
Countries Covered	U.S., Canada, U.K., Germany, France, Spain, Italy, Russia, Nordic, Benelux, China, Korea, Japan, India, Australia, Taiwan, South East Asia, UAE, Turkey, Saudi Arabia, South Africa, Egypt, Nigeria, Brazil, Mexico, Argentina, Chile, Colombia,

Beauty Products Market Outlook

The global beauty products market size was valued at approximately USD 532 billion in 2023 and is expected to reach around USD 863 billion by 2032, growing at a compound annual growth rate (CAGR) of 5.5%. This growth can be attributed to various factors such as increasing consumer awareness regarding personal grooming, rising disposable income, and the influence of social media on beauty standards. The burgeoning demand for natural and organic products, coupled with innovative product offerings, is further propelling the market.

One of the primary growth factors for the beauty products market is the increasing consumer awareness about personal grooming and hygiene, which has become more prominent due to the influence of social media and celebrity endorsements. Platforms like Instagram and TikTok have revolutionized the beauty industry by providing a space where brands and influencers can showcase the latest beauty trends and products, encouraging consumers to try new looks and invest in various beauty products. This shift towards a more digitally influenced market has opened up numerous opportunities for brands to engage directly with their target audience and tailor their marketing strategies accordingly.

Furthermore, the rising disposable income across various demographics, especially in emerging economies, has significantly contributed to the growth of the beauty products market. Consumers in these regions are increasingly willing to spend more on premium and luxury beauty products, which offer high-quality ingredients and innovative formulations. This trend is particularly evident in countries like China and India, where the middle-class population is growing, and there is a heightened focus on personal care and grooming. Additionally, the aging population in developed countries is driving the demand for anti-aging and skincare products, further bolstering the market growth.

An increasing preference for natural and organic products is another crucial growth factor in the beauty products market. Consumers are becoming more conscious about the ingredients in their beauty products and are gravitating towards those that are free from harmful chemicals and synthetic additives. This shift has led to the growth of niche markets focused on clean beauty and sustainable practices, encouraging established brands to innovate and develop eco-friendly products. Moreover, the growing awareness of animal cruelty and the demand for vegan beauty products have also contributed to this trend, with many consumers actively seeking out brands that adhere to ethical and sustainable practices.

The rise of Coffee Beauty Products is a testament to the evolving preferences of consumers seeking natural and effective skincare solutions. Coffee, known for its antioxidant properties, has become a popular ingredient in beauty products due to its ability to rejuvenate and energize the skin. The caffeine content in coffee helps to reduce puffiness and improve circulation, making it a sought-after component in products like eye creams and face masks. As consumers become more aware of the benefits of coffee-infused beauty products, brands are innovating to incorporate this ingredient into a variety of skincare and haircare items. This trend aligns with the growing demand for natural and organic products, as coffee-based formulations often promise minimal chemical interference while delivering visible results. The popularity of coffee beauty products is further fueled by the increasing consumer interest in sustainable and eco-friendly beauty solutions, as coffee grounds can be repurposed in an environmentally conscious manner.

Product Type Analysis

The beauty products market is segmented into various product types, including skincare, haircare, makeup, fragrances, and others. Skincare is one of the largest segments within the beauty products market, driven by the increasing focus on maintaining healthy and youthful skin. Products such as moisturizers, cleansers, serums, and anti-aging creams are in high demand, particularly among women. Innovations in skincare, such as the use of advanced ingredients like hyaluronic acid, retinol, and peptides, have further propelled this segment's growth. Additionally, the growing popularity of natural and organic skincare products has contributed to the segment's expansion.

Haircare is another significant segment within the beauty products market, encompassing shampoos, conditioners, hair oils, hair ma

The market is projected to expand from USD 19.7 billion in 2025 to USD 44.5 billion by 2035, reflecting a CAGR of 9.8% over the forecast period.

Metric	Value
Industry Size (2025E)	USD 19.7 billion
Industry Value (2035F)	USD 44.5 billion
CAGR (2025 to 2035)	9.8%

Country-Wise Analysis

Countries	CAGR (2025 to 2035)
USA	7.2%
UK	6.9%
France	6.8%
Germany	7.0%
Italy	6.7%
South Korea	7.5%
Japan	7.1%
China	7.8%
Australia	6.6%
New Zealand	6.5%

Competitive Outlook

Company Name	Estimated Market Share (%)
Chanel (Boy de Chanel)	18-22%
L'Oréal (Men Expert)	14-18%
Tom Ford Beauty	10-14%
Fenty Beauty (Fenty Skin)	8-12%
Other Companies (combined)	35-45%

Companies around the world rely on Euromonitor to identify growth opportunities and influence strategic planning. Providing a wealth of standardised and cross-comparable statistics across 99 countries, Euromonitor's Beauty & Personal Care market research supports critical decision making with data and analysis at the country, region and global level.

Inform market entry strategies - Assess category growth at the lowest level to help benchmark the most attractive countries for growth, cluster markets that have similar trends and forecast how category performance will change in the future.

Examine distribution trends - Explore the full range of potential channels to maximise revenue and explore the omni-channel dynamics within each product category

Benchmark competition - Measure performance of multi-nationals and local brands and set realistic growth targets by understanding your company share and growth relative to competitors globally, regionally and by country, providing context and direction to how you allocate resources.

Identify whitespace opportunities - Uncover gaps in the market, analyse best practices of competitors and stay up to date with trends around the world to help identify and exploit opportunities for growth.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this data? Get a detailed picture of the Beauty and Personal Care market; Pinpoint growth sectors and identify factors driving change; Understand the market’s major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.

The global vegan cosmetics market was valued at USD 14.98 Bn in 2021 and is expected to exhibit a CAGR of 6.1% during the forecast period 2022-2030.

Growing environmental awareness, and increasing producers of vegan cosmetics products are the major factor that drives the demand for the global market. In addition, rising R&D investment for advanced products, and stringent regulatory regulations linked with animal testing fuel the demand for the target market. Furthermore, developments in the cosmetic industry and emerging new markets will provide opportunities for the target market. However, lack of awareness about the benefits of vegan cosmetics in developing countries will hamper global market growth

Vegan cosmetics are made up of chemical compounds obtained from natural or synthetic sources that do not contain any components obtained from animals. Animal-derived ingredients include gelatin, lanolin, collagen, albumen, carmine, honey, beeswax, lanolin, collagen, and honey. Vegan cosmetics are used for personal care, skincare, and hair care and are used to cleanse or protect the body or hair. Vegan cosmetics are used to improve someone's appearance by minimizing flaws, emphasizing natural features, bringing out the glow of the face, or altogether changing the appearance.