Which county has the most Facebook users? There are more than 383 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country, then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 196.9 million, 122.3 million, and 111.65 million Facebook users respectively. Facebook – the most used social media Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3.5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising. Facebook usage by device As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

As of February 2025, it was found that men between the ages of 25 and 34 years made up Facebook's largest audience, accounting for 18.5 percent of global users. Additionally, Facebook's second-largest audience base could be found with men aged 18 to 24 years. Facebook connects the world Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger, as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

The global number of Facebook users was forecast to continuously increase between 2023 and 2027 by in total *** million users (+***** percent). After the fourth consecutive increasing year, the Facebook user base is estimated to reach *** billion users and therefore a new peak in 2027. Notably, the number of Facebook users was continuously increasing over the past years.User figures, shown here regarding the platform Facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

With roughly three billion monthly active users as of the second quarter of 2023, Facebook is the most used online social network worldwide. The platform surpassed two billion active users in the second quarter of 2017, taking just over 13 years to reach this milestone. In comparison, Meta-owned Instagram took 11.2 years, and Google’s YouTube took just over 14 years to achieve this landmark. As of January 2022, Facebook’s leading audience base was in India, with almost 330 million users whilst the United States ranked second with an approximate total of 179 million users. The platform also finds remarkable popularity in Indonesia and Brazil. Social Media usage in the United States In January 2021, Facebook was the platform on which users in the United States spent the most time per day. The average time spent on Facebook was 33 minutes, followed by TikTok with 32 minutes and Twitter with 31 daily minutes. Due to the COVID-19 outbreak in 2020, all major social media platforms saw an increase in daily usage, which then either plateaued or decreased in 2021. At the end of 2021, over a quarter of all Facebook users in the United States belonged to the 25 to 34 year age group and 18.2 percent of users were in the 35 to 44 year age group. In general, Facebook users were more likely to be female. Meta Platforms Meta is Facebook’s recently renamed parent company and had a grand total of 3.59 billion core product users by the final quarter of 2021. Other Meta products include Instagram, Facebook Messenger, WhatsApp and Oculus – Meta’s virtual reality subsidiary which produces VR headsets. In 2021, Meta's revenue amounted to 117 billion US dollars, up from around 86 billion U.S. dollars in the previous financial year.

56.5% of Facebook users worldwide are male. This is in direct contrast to only 43.5% of Facebook being female.

Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

As of May 2022, North America had the highest active Facebook usage rate with 82.3 percent of the population accessing the social media platform. Overall, Facebook penetration was lowest in Africa, where only 20.83 percent of the population used the social network. In addition, the global penetration rate of Facebook was just under 40 percent.

Facebook probably needs no introduction; nonetheless, here is a quick history of the company. The world’s biggest and most-famous social network was launched by Mark Zuckerberg while he was a...

The average Facebook user spends about 19.6 per month on Facebook every month. This works out to be about 39 minutes per day.

There were 87 400 000 Facebook users in Philippines in January 2023, which accounted for 73.3% of its entire population. The majority of them were women - 53.4%. People aged 18 to 24 were the largest user group (26 600 000). The highest difference between men and women occurs within people aged 18 to 24, where women lead by 12 200 000.

According to a global survey conducted in February 2025, over 40 percent of Facebook users paid attention to news from mainstram news outlets and mainstream journalists on the social network. Additionally, 25 percent reported paying attention to personalities and creators.

The statistic shows a ranking on the leading countries based on their share of Facebook users worldwide as of January 2018. During the measured period, the United States accounted for 11 percent of the global Facebook population. India accounted for 12 percent of total Facebook users worldwide, having finally overtaken the United States in terms of Facebook user figures.

In 2022, Facebook had approximately 21.1 million users in Spain, with this number consistently fluctuating above 20 million since 2014. Considering that Spain’s population stood at approximately 47.6 million inhabitants in 2022, the popularity of Facebook in Spain cannot be denied, as this figure translates into a penetration of almost 44.3 percent of the country.

Social media landscape in Spain

Despite a slight decline since 2021, Facebook still is the second most used platform in the country and the biggest when not considering messaging apps. Around 63 percent half of Spanish Facebook users checked the social platform at least once or several times a day. As of 2022, around 85 percent of the Spanish population used social media, with the primary reason of keeping in touch with closer contacts via messenger apps, the preferred type of platform for around 83 percent of the country’s social users.

Spain and Facebook: a global comparison

With an audience of more than 314 million users in India in 2023, Spain might feel like a smaller fish for Facebook, as the country registers an audience almost 15 times smaller. The number of monthly active users on Facebook has grown non-stop in the past decade, almost reaching 2.99 billion users worldwide in the first quarter of 2023 compared to only one hundred million in 2018. These figures make Mark Zuckerberg’s social network the platform that covers the largest audience in the world.

Abstract

Facebook’s Survey on Gender Equality at Home generates a global snapshot of women and men’s access to resources, their time spent on unpaid care work, and their attitudes about equality. This survey covers topics about gender dynamics and norms, unpaid caregiving, and life during the COVID-19 pandemic. Aggregated data is available publicly on Humanitarian Data Exchange (HDX). De-identified microdata is also available to eligible nonprofits and universities through Facebook’s Data for Good (DFG) program. For more information, please email dataforgood@fb.com.

Geographic coverage

This survey is fielded once a year in over 200 countries and 60 languages. The data can help researchers track trends in gender equality and progress on the Sustainable Development Goals.

Analysis unit

• Public Aggregate Data on HDX: country or regional levels
• De-identified Microdata through Facebook Data for Good program: Individual level

Universe

The survey was fielded to active Facebook users.

Kind of data

Sample survey data [ssd]

Sampling procedure

Respondents were sampled across seven regions: - East Asia and Pacific; Europe and Central Asia - Latin America and Caribbean - Middle East and North Africa - North America - Sub-Saharan Africa - South Asia

For the purposes of this report, responses have been aggregated up to the regional level; these regional estimates form the basis of this report and its associated products (Regional Briefs). In order to ensure respondent confidentiality, these estimates are based on responses where a sufficient number of people responded to each question and thus where confidentiality can be assured. This results in a sample of 461,748 respondents.

The sampling frame for this survey is the global database of Facebook users who were active on the platform at least once over the past 28 days, which offers a number of advantages: It allows for the design, implementation, and launch of a survey in a timely manner. Large sample sizes allow for more questions to be asked through random assignment of modules, avoiding respondent fatigue. Samples may be drawn from diverse segments of the online population. Knowledge of the overall sampling frame allowed for more rigorous probabilistic sampling techniques and non-response adjustments than is typical for online and phone surveys

Mode of data collection

Internet [int]

Research instrument

The survey includes a total of 75 questions, split across into the following sections: - Basic demographics and gender norms - Decision making and resource allocation across household members - Unpaid caregiving - Additional household demographics and COVID-19 impact - Optional questions for special groups (e.g. students, business owners, the employed, and the unemployed)

Questions were developed collaboratively by a team of economists and gender experts from the World Bank, UN Women, Equal Measures 2030, and Ladysmith. Some of the questions have been borrowed from other surveys that employ alternative modes of administration (e.g., face-to-face, telephone surveys, etc.); this allows for comparability and identification of potential gaps and biases inherent to Facebook and other online survey platforms. As such, the survey also generates methodological insights that are useful to researchers undertaking alternative modes of data collection during the COVID-19 era.

In order to avoid “survey fatigue,” wherein respondents begin to disengage from the survey content and responses become less reliable, each respondent was only asked to answer a subset of questions. Specifically, each respondent saw a maximum of 30 questions, comprising demographics (asked of all respondents) and a set of additional questions randomly and purposely allocated to them.

Response rate

Response rates to online surveys vary widely depending on a number of factors including survey length, region, strength of the relationship with invitees, incentive mechanisms, invite copy, interest of respondents in the topic and survey design.

Sampling error estimates

Any survey data is prone to several forms of error and biases that need to be considered to understand how closely the results reflect the intended population. In particular, the following components of the total survey error are noteworthy:

Sampling error is a natural characteristic of every survey based on samples and reflects the uncertainty in any survey result that is attributable to the fact that not the whole population is surveyed.

Other factors beyond sampling error that contribute to such potential differences are frame or coverage error and nonresponse error.

Data appraisal

Survey Limitations The survey only captures respondents who: (1) have access to the Internet (2) are Facebook users (3) opt to take this survey through the Facebook platform. Knowledge of the overall demographics of the online population in each region allows for calibration such that estimates are representative at this level. However, this means the results only tell us something about the online population in each region, not the overall population. As such, the survey cannot generate global estimates or meaningful comparisons across countries and regions, given the heterogeneity in internet connectivity across countries. Estimates have only been generated for respondents who gave their gender as male or female. The survey included an “other” option but very few respondents selected it, making it impossible to generate meaningful estimates for non-binary populations. It is important to note that the survey was not designed to paint a comprehensive picture of household dynamics but rather to shed light on respondents’ reported experiences and roles within households

Which countries spent the most and least time on social media?

There are more male LinkedIn users than females – although it is pretty balanced.

The number of Facebook users in Israel was forecast to decrease between 2024 and 2028 by in total 0.1 million users (-1.7 percent). This overall decrease does not happen continuously, notably not in 2026. The Facebook user base is estimated to amount to 5.8 million users in 2028. User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Facebook users in countries like Oman and Lebanon.

The number of Facebook users in Vietnam was forecast to increase between 2024 and 2028 by in total 5.6 million users (+10.2 percent). This overall increase does not happen continuously, notably not in 2027 and 2028. The Facebook user base is estimated to amount to 60.54 million users in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Facebook users in countries like Indonesia and Malaysia.

As of February 2025, 56.7 percent Facebook's audience were male and 43.4 percent were female. By the end of 2023, Facebook had over three billion monthly active users (MAU).

36.6% of Twitter users are aged 25-34 and make up the biggest age group on the platform. Only 2.4% of Twitter users are aged 13-17.