Over the past 23 years, there were constantly more men than women living on the planet. Of the 8.06 billion people living on the Earth in 2023, 4.05 billion were men and 4.01 billion were women. One-quarter of the world's total population in 2024 was below 15 years.

Population, female (% of total population) in World was reported at 49.71 % in 2023, according to the World Bank collection of development indicators, compiled from officially recognized sources. World - Population, female (% of total) - actual values, historical data, forecasts and projections were sourced from the World Bank on July of 2025.

As of February 2025, 5.56 billion individuals worldwide were internet users, which amounted to 67.9 percent of the global population. Of this total, 5.24 billion, or 63.9 percent of the world's population, were social media users. Global internet usage Connecting billions of people worldwide, the internet is a core pillar of the modern information society. Northern Europe ranked first among worldwide regions by the share of the population using the internet in 20254. In The Netherlands, Norway and Saudi Arabia, 99 percent of the population used the internet as of February 2025. North Korea was at the opposite end of the spectrum, with virtually no internet usage penetration among the general population, ranking last worldwide. Eastern Asia was home to the largest number of online users worldwide – over 1.34 billion at the latest count. Southern Asia ranked second, with around 1.2 billion internet users. China, India, and the United States rank ahead of other countries worldwide by the number of internet users. Worldwide internet user demographics As of 2024, the share of female internet users worldwide was 65 percent, five percent less than that of men. Gender disparity in internet usage was bigger in African countries, with around a ten percent difference. Worldwide regions, like the Commonwealth of Independent States and Europe, showed a smaller usage gap between these two genders. As of 2024, global internet usage was higher among individuals between 15 and 24 years old across all regions, with young people in Europe representing the most significant usage penetration, 98 percent. In comparison, the worldwide average for the age group 15–24 years was 79 percent. The income level of the countries was also an essential factor for internet access, as 93 percent of the population of the countries with high income reportedly used the internet, as opposed to only 27 percent of the low-income markets.

The world population surpassed eight billion people in 2022, having doubled from its figure less than 50 years previously. Looking forward, it is projected that the world population will reach nine billion in 2038, and 10 billion in 2060, but it will peak around 10.3 billion in the 2080s before it then goes into decline. Regional variations The global population has seen rapid growth since the early 1800s, due to advances in areas such as food production, healthcare, water safety, education, and infrastructure, however, these changes did not occur at a uniform time or pace across the world. Broadly speaking, the first regions to undergo their demographic transitions were Europe, North America, and Oceania, followed by Latin America and Asia (although Asia's development saw the greatest variation due to its size), while Africa was the last continent to undergo this transformation. Because of these differences, many so-called "advanced" countries are now experiencing population decline, particularly in Europe and East Asia, while the fastest population growth rates are found in Sub-Saharan Africa. In fact, the roughly two billion difference in population between now and the 2080s' peak will be found in Sub-Saharan Africa, which will rise from 1.2 billion to 3.2 billion in this time (although populations in other continents will also fluctuate). Changing projections The United Nations releases their World Population Prospects report every 1-2 years, and this is widely considered the foremost demographic dataset in the world. However, recent years have seen a notable decline in projections when the global population will peak, and at what number. Previous reports in the 2010s had suggested a peak of over 11 billion people, and that population growth would continue into the 2100s, however a sooner and shorter peak is now projected. Reasons for this include a more rapid population decline in East Asia and Europe, particularly China, as well as a prolonged development arc in Sub-Saharan Africa.

Historical chart and dataset showing World population growth rate by year from 1961 to 2023.

Until the 1800s, population growth was incredibly slow on a global level. The global population was estimated to have been around 188 million people in the year 1CE, and did not reach one billion until around 1803. However, since the 1800s, a phenomenon known as the demographic transition has seen population growth skyrocket, reaching eight billion people in 2023, and this is expected to peak at over 10 billion in the 2080s.

Snapshot img

People Counting System Market Size 2025-2029

The people counting system market size is forecast to increase by USD 2.45 billion, at a CAGR of 17.4% between 2024 and 2029.

The market is experiencing significant growth, driven by the integration of advanced technologies such as 4D technology into video-based people counters. This innovation enables more accurate and efficient data collection, providing valuable insights for businesses looking to optimize their operations and customer experiences. However, the effectiveness of video-based counters is being challenged by the increasing use of differential store metrics. Deep learning and occupancy monitoring systems utilize infrared sensors, image processing, and stereo vision for accurate data aggregation and firmware upgrades.
Companies seeking to capitalize on these trends and navigate challenges effectively should focus on developing advanced people counting solutions that can adapt to evolving customer needs and market dynamics. These metrics, which consider factors like customer behavior and demographics, require more sophisticated data analysis capabilities. Addressing this challenge will necessitate continued investment in technology and analytics expertise, creating opportunities for market participants to differentiate themselves and capture market share. Security features, such as facial recognition and person recognition, add an extra layer of protection.

What will be the Size of the People Counting System Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, driven by advancements in technology and the growing demand for accurate and reliable data in various sectors. Wireless sensor networks and data visualization dashboards enable real-time crowd density measurement, while infrared sensor technology ensures reliable counting accuracy. Spatial data analytics, powered by AI-driven counting systems, offers customer traffic monitoring and people density mapping. For instance, a retail analytics platform implemented a 3D people counting solution, resulting in a 15% increase in sales. Industry growth in this sector is expected to reach double digits, fueled by the adoption of advanced analytics features and scalable system architectures.

Queue management systems, utilizing depth sensor cameras and motion detection algorithms, provide multi-camera synchronization and occupancy detection. Video analytics software and heat mapping tools offer people flow analysis and access control integration. Cloud-based analytics and API integration options further enhance the functionality of these systems. Security surveillance systems also benefit from these technologies, enabling event attendance tracking and real-time occupancy data. With object detection capability, these systems ensure data privacy compliance and visitor tracking, making them an essential tool for businesses and organizations.

How is this People Counting System Industry segmented?

The people counting system industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Bidirectional
  Unidirectional


Technology

  Video-based technology
  Infrared beam
  Thermal imaging
  Others


Application

  Hardware
  Software


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    UK


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Type Insights

The Bidirectional segment is estimated to witness significant growth during the forecast period. The market is experiencing substantial growth, with bidirectional segmented systems poised for significant expansion compared to their dual-band extender counterparts. This trend is driven by the increasing demand for higher accuracy and advanced analytics capabilities. Bidirectional systems enable retailers and businesses to monitor customer traffic more effectively, optimize staffing, improve queue management, and maximize space utilization. These systems employ technologies such as infrared sensor technology, motion detection algorithms, and multi-camera synchronization to deliver reliable counting metrics and spatial data analytics. Furthermore, AI-powered counting, occupancy detection systems, and video analytics software facilitate real-time people flow analysis, heat mapping, and access control integration. These systems enable retail analytics, queue management, and staff optimization by identifying the direction of visitor flow.

The People Counting System market is expanding rapidly with advanced technologies that enhance space util

The statistic shows the development of the world population from 1950 to 2050. The world population was around 7.38 billion people in 2015.

The global population

As shown above, the total number of people living on Earth has more than doubled since the 1950s, and continues to increase. A look at the development of the world population since the beginning of the Common Era shows that such a surge in numbers is unprecedented. The first significant rise in population occurred during the 14th century, after the Black Death had killed approximately 25 million people worldwide. Subsequently, the global population increased slowly but steadily until it reached record numbers between 1950 and 2000.

The majority of the global population lives on the Asian continent, as a statistic of the world population by continent shows. In around 100 years, it is estimated that population levels on the African continent will have reached similar levels to those we see in Asia today. As for a forecast of the development of the world population, the figures are estimated to have reached more than 10 billion by the 22nd century.

Growing population numbers pose an increasing risk to the planet, since rocketing numbers equal increased consumption of food and resources. Scientists worry that natural resources, such as oil, and food resources will become scarce, endangering the human race and, even more so, the world’s ecosystem. Nowadays, the number of undernourished / starving people worldwide has decreased slightly, but forecasts paint a darker picture.

Context

Learning Web Scraping in order to build my own datasets, and this is the first one in the learning process. Let's try and build great datasets in the future for better analysis and predictions.

Content

Scraped the data on March 10, 2020, from https://www.worldometers.info/world-population/population-by-country/ Dataset represents the population count country-wise for a specific time period.

Acknowledgements

Firstly, Thanks to the Content creator on the website https://www.worldometers.info, who provides reliable data on the internet. Secondly, To the Tutor who taught me how to scrape websites.

Inspiration

Is this dataset valuable? Where can we utilize this dataset in data science?

Globally, about 25 percent of the population is under 15 years of age and 10 percent is over 65 years of age. Africa has the youngest population worldwide. In Sub-Saharan Africa, more than 40 percent of the population is below 15 years, and only three percent are above 65, indicating the low life expectancy in several of the countries. In Europe, on the other hand, a higher share of the population is above 65 years than the population under 15 years. Fertility rates The high share of children and youth in Africa is connected to the high fertility rates on the continent. For instance, South Sudan and Niger have the highest population growth rates globally. However, about 50 percent of the world’s population live in countries with low fertility, where women have less than 2.1 children. Some countries in Europe, like Latvia and Lithuania, have experienced a population decline of one percent, and in the Cook Islands, it is even above two percent. In Europe, the majority of the population was previously working-aged adults with few dependents, but this trend is expected to reverse soon, and it is predicted that by 2050, the older population will outnumber the young in many developed countries. Growing global population As of 2025, there are 8.1 billion people living on the planet, and this is expected to reach more than nine billion before 2040. Moreover, the global population is expected to reach 10 billions around 2060, before slowing and then even falling slightly by 2100. As the population growth rates indicate, a significant share of the population increase will happen in Africa.

Updates

• Notice of data discontinuation: Since the start of the pandemic, AP has reported case and death counts from data provided by Johns Hopkins University. Johns Hopkins University has announced that they will stop their daily data collection efforts after March 10. As Johns Hopkins stops providing data, the AP will also stop collecting daily numbers for COVID cases and deaths. The HHS and CDC now collect and visualize key metrics for the pandemic. AP advises using those resources when reporting on the pandemic going forward.

  • CDC Weekly case and death counts (national and state level)
  • CDC County level cases and deaths
  • HHS New hospital admissions
  • CDC NowCast COVID variant proportions (national and regional level)

• April 9, 2020

  • The population estimate data for New York County, NY has been updated to include all five New York City counties (Kings County, Queens County, Bronx County, Richmond County and New York County). This has been done to match the Johns Hopkins COVID-19 data, which aggregates counts for the five New York City counties to New York County.

• April 20, 2020

  • Johns Hopkins death totals in the US now include confirmed and probable deaths in accordance with CDC guidelines as of April 14. One significant result of this change was an increase of more than 3,700 deaths in the New York City count. This change will likely result in increases for death counts elsewhere as well. The AP does not alter the Johns Hopkins source data, so probable deaths are included in this dataset as well.

• April 29, 2020

  • The AP is now providing timeseries data for counts of COVID-19 cases and deaths. The raw counts are provided here unaltered, along with a population column with Census ACS-5 estimates and calculated daily case and death rates per 100,000 people. Please read the updated caveats section for more information.

• September 1st, 2020

  • Johns Hopkins is now providing counts for the five New York City counties individually.

• February 12, 2021

  • The Ohio Department of Health recently announced that as many as 4,000 COVID-19 deaths may have been underreported through the state’s reporting system, and that the "daily reported death counts will be high for a two to three-day period."
  • Because deaths data will be anomalous for consecutive days, we have chosen to freeze Ohio's rolling average for daily deaths at the last valid measure until Johns Hopkins is able to back-distribute the data. The raw daily death counts, as reported by Johns Hopkins and including the backlogged death data, will still be present in the new_deaths column.

• February 16, 2021

  - Johns Hopkins has reconciled Ohio's historical deaths data with the state.

  Overview

The AP is using data collected by the Johns Hopkins University Center for Systems Science and Engineering as our source for outbreak caseloads and death counts for the United States and globally.

The Hopkins data is available at the county level in the United States. The AP has paired this data with population figures and county rural/urban designations, and has calculated caseload and death rates per 100,000 people. Be aware that caseloads may reflect the availability of tests -- and the ability to turn around test results quickly -- rather than actual disease spread or true infection rates.

This data is from the Hopkins dashboard that is updated regularly throughout the day. Like all organizations dealing with data, Hopkins is constantly refining and cleaning up their feed, so there may be brief moments where data does not appear correctly. At this link, you’ll find the Hopkins daily data reports, and a clean version of their feed.

The AP is updating this dataset hourly at 45 minutes past the hour.

To learn more about AP's data journalism capabilities for publishers, corporations and financial institutions, go here or email kromano@ap.org.

Queries

Use AP's queries to filter the data or to join to other datasets we've made available to help cover the coronavirus pandemic

• Filter cases by state here

• Rank states by their status as current hotspots. Calculates the 7-day rolling average of new cases per capita in each state: https://data.world/associatedpress/johns-hopkins-coronavirus-case-tracker/workspace/query?queryid=481e82a4-1b2f-41c2-9ea1-d91aa4b3b1ac

• Find recent hotspots within your state by running a query to calculate the 7-day rolling average of new cases by capita in each county: https://data.world/associatedpress/johns-hopkins-coronavirus-case-tracker/workspace/query?queryid=b566f1db-3231-40fe-8099-311909b7b687&showTemplatePreview=true

• Join county-level case data to an earlier dataset released by AP on local hospital capacity here. To find out more about the hospital capacity dataset, see the full details.

• Pull the 100 counties with the highest per-capita confirmed cases here

• Rank all the counties by the highest per-capita rate of new cases in the past 7 days here. Be aware that because this ranks per-capita caseloads, very small counties may rise to the very top, so take into account raw caseload figures as well.

Interactive

The AP has designed an interactive map to track COVID-19 cases reported by Johns Hopkins.

@(https://datawrapper.dwcdn.net/nRyaf/15/)

Interactive Embed Code

<iframe title="USA counties (2018) choropleth map Mapping COVID-19 cases by county" aria-describedby="" id="datawrapper-chart-nRyaf" src="https://datawrapper.dwcdn.net/nRyaf/10/" scrolling="no" frameborder="0" style="width: 0; min-width: 100% !important;" height="400"></iframe><script type="text/javascript">(function() {'use strict';window.addEventListener('message', function(event) {if (typeof event.data['datawrapper-height'] !== 'undefined') {for (var chartId in event.data['datawrapper-height']) {var iframe = document.getElementById('datawrapper-chart-' + chartId) || document.querySelector("iframe[src*='" + chartId + "']");if (!iframe) {continue;}iframe.style.height = event.data['datawrapper-height'][chartId] + 'px';}}});})();</script>

Caveats

• This data represents the number of cases and deaths reported by each state and has been collected by Johns Hopkins from a number of sources cited on their website.
• In some cases, deaths or cases of people who've crossed state lines -- either to receive treatment or because they became sick and couldn't return home while traveling -- are reported in a state they aren't currently in, because of state reporting rules.
• In some states, there are a number of cases not assigned to a specific county -- for those cases, the county name is "unassigned to a single county"
• This data should be credited to Johns Hopkins University's COVID-19 tracking project. The AP is simply making it available here for ease of use for reporters and members.
• Caseloads may reflect the availability of tests -- and the ability to turn around test results quickly -- rather than actual disease spread or true infection rates.
• Population estimates at the county level are drawn from 2014-18 5-year estimates from the American Community Survey.
• The Urban/Rural classification scheme is from the Center for Disease Control and Preventions's National Center for Health Statistics. It puts each county into one of six categories -- from Large Central Metro to Non-Core -- according to population and other characteristics. More details about the classifications can be found here.

Johns Hopkins timeseries data - Johns Hopkins pulls data regularly to update their dashboard. Once a day, around 8pm EDT, Johns Hopkins adds the counts for all areas they cover to the timeseries file. These counts are snapshots of the latest cumulative counts provided by the source on that day. This can lead to inconsistencies if a source updates their historical data for accuracy, either increasing or decreasing the latest cumulative count. - Johns Hopkins periodically edits their historical timeseries data for accuracy. They provide a file documenting all errors in their timeseries files that they have identified and fixed here

Attribution

This data should be credited to Johns Hopkins University COVID-19 tracking project

Death rate, crude (per 1,000 people) in World was reported at 7.5788 % in 2023, according to the World Bank collection of development indicators, compiled from officially recognized sources. World - Death rate, crude - actual values, historical data, forecasts and projections were sourced from the World Bank on August of 2025.

WorldPop produces different types of gridded population count datasets, depending on the methods used and end application. An overview of the data can be found in Tatem et al, and a description of the modelling methods used found in Stevens et al. The 'Global per country 2000-2020' datasets represent the outputs from a project focused on construction of consistent 100m resolution population count datasets for all countries of the World for each year 2000-2020. These efforts necessarily involved some shortcuts for consistency. The 'individual countries' datasets represent older efforts to map populations for each country separately, using a set of tailored geospatial inputs and differing methods and time periods. The 'whole continent' datasets are mosaics of the individual countries datasets

WorldPop (www.worldpop.org - School of Geography and Environmental Science, University of Southampton; Department of Geography and Geosciences, University of Louisville; Departement de Geographie, Universite de Namur) and Center for International Earth Science Information Network (CIESIN), Columbia University (2018). Global High Resolution Population Denominators Project - Funded by The Bill and Melinda Gates Foundation (OPP1134076). https://dx.doi.org/10.5258/SOTON/WP00645

All cities with a population > 1000 or seats of adm div (ca 80.000)Sources and ContributionsSources : GeoNames is aggregating over hundred different data sources. Ambassadors : GeoNames Ambassadors help in many countries. Wiki : A wiki allows to view the data and quickly fix error and add missing places. Donations and Sponsoring : Costs for running GeoNames are covered by donations and sponsoring.Enrichment:add country name

In the middle of 2023, about 60 percent of the global population was living in Asia.The total world population amounted to 8.1 billion people on the planet. In other words 4.7 billion people were living in Asia as of 2023. Global populationDue to medical advances, better living conditions and the increase of agricultural productivity, the world population increased rapidly over the past century, and is expected to continue to grow. After reaching eight billion in 2023, the global population is estimated to pass 10 billion by 2060. Africa expected to drive population increase Most of the future population increase is expected to happen in Africa. The countries with the highest population growth rate in 2024 were mostly African countries. While around 1.47 billion people live on the continent as of 2024, this is forecast to grow to 3.9 billion by 2100. This is underlined by the fact that most of the countries wit the highest population growth rate are found in Africa. The growing population, in combination with climate change, puts increasing pressure on the world's resources.

Birth rate, crude (per 1,000 people) in World was reported at 16.33 % in 2023, according to the World Bank collection of development indicators, compiled from officially recognized sources. World - Birth rate, crude - actual values, historical data, forecasts and projections were sourced from the World Bank on August of 2025.

According to Cognitive Market Research, the global Calorie Counter Websites and Apps market size will be USD 1751.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 13.50% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 700.60 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.7% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 525.45 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 402.85 million in 2024 and will grow at a compound annual growth rate (CAGR) of 15.5% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 87.58 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.9% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 35.03 million in 2024 and will grow at a compound annual growth rate (CAGR) of 13.2% from 2024 to 2031.
The websites category is the fastest growing segment of the Calorie Counter Websites and Apps industry

Market Dynamics of Calorie Counter Websites and Apps Market

Key Drivers for Calorie Counter Websites and Apps Market

Increased Understanding of Health and Wellness to Boost Market Growth

The market for calorie counter websites and apps is expanding due in large part to growing health consciousness. People, nowadays, are leading sedentary lifestyles, causing obesity.

For instance, obesity is rapidly increasing in the world, for instance, according to the World Health Organization, in 2022, 1 in 8 people in the world were living with obesity and 2.5 billion adults from the age segment of 18 years or above were overweight, wherein 890 million were living with obesity. Thus, Calorie Counter websites and apps are aiding in consumers’ weight loss journey and also help acquire major nutrients. Managing nutrition and calorie intake is becoming more and more important as individuals become more aware of their health and wellness, particularly in light of rising obesity and lifestyle-related disease rates. Users may easily track their diet, match their fitness objectives, and make educated meal choices with the help of calorie-counting tools. For example, Cronometer is one of the most popular calorie-counting apps. While many apps simply track calories and macronutrients, Cronometer also provides a detailed look at micronutrient intake as well including essential vitamins and minerals that must be consumed.

Increased availability of nutritional data, which promotes better eating practices, is another factor driving this desire. As a result, consumers who are concerned about their health are using these apps, which is driving strong growth in this industry.

Advancements in Technologies to Drive Market Growth

The market for calorie counter websites and apps is expanding due to technological improvements that improve user engagement and app capabilities. Accurate calorie tracking, automated food identification, and individualized dietary insights are now possible with calorie-counting apps that incorporate AI and machine learning. These characteristics streamline the tracking procedure, increasing the usability and accuracy of apps for users. A comprehensive health-tracking experience is also made possible by the smooth integration of wearable technology, such as smartwatches and fitness trackers, which enable real-time data synchronization of physical activity and caloric intake. Improved features that further simplify user interactions, such as voice input and chatbot support, increase acceptance rates, and quicken market expansion.

Restraint Factor for the Calorie Counter Websites and Apps Market

Data Security and Privacy Issue, Will Limit Market Growth

The market for calorie counter websites and apps is severely constrained by data privacy issues as consumers grow more hesitant to divulge dietary and personal health information. The collection of sensitive information by calorie counter applications, such as food preferences, physical activity, and health measurements, poses privacy concerns, particularly if the information is shared with third-party advertisers o...

This map features a global estimate of human population for 2016 with a focus on the Caribbean region . Esri created this estimate by modeling a footprint of where people live as a dasymetric settlement likelihood surface, and then assigned 2016 population estimates stored on polygons of the finest level of geography available onto the settlement surface. Where people live means where their homes are, as in where people sleep most of the time, and this is opposed to where they work. Another way to think of this estimate is a night-time estimate, as opposed to a day-time estimate.Knowledge of population distribution helps us understand how humans affect the natural world and how natural events such as storms and earthquakes, and other phenomena affect humans. This layer represents the footprint of where people live, and how many people live there.Dataset SummaryEach cell in this layer has an integer value with the estimated number of people likely to live in the geographic region represented by that cell. Esri additionally produced several additional layers World Population Estimate Confidence 2016: the confidence level (1-5) per cell for the probability of people being located and estimated correctly. World Population Density Estimate 2016: this layer is represented as population density in units of persons per square kilometer.World Settlement Score 2016: the dasymetric likelihood surface used to create this layer by apportioning population from census polygons to the settlement score raster.To use this layer in analysis, there are several properties or geoprocessing environment settings that should be used:Coordinate system: WGS_1984. This service and its underlying data are WGS_1984. We do this because projecting population count data actually will change the populations due to resampling and either collapsing or splitting cells to fit into another coordinate system. Cell Size: 0.0013474728 degrees (approximately 150-meters) at the equator. No Data: -1Bit Depth: 32-bit signedThis layer has query, identify, pixel, and export image functions enabled, and is restricted to a maximum analysis size of 30,000 x 30,000 pixels - an area about the size of Africa.Frye, C. et al., (2018). Using Classified and Unclassified Land Cover Data to Estimate the Footprint of Human Settlement. Data Science Journal. 17, p.20. DOI: https://doi.org/10.5334/dsj-2018-020.What can you do with this layer?This layer is unsuitable for mapping or cartographic use, and thus it does not include a convenient legend. Instead, this layer is useful for analysis, particularly for estimating counts of people living within watersheds, coastal areas, and other areas that do not have standard boundaries. Esri recommends using the Zonal Statistics tool or the Zonal Statistics to Table tool where you provide input zones as either polygons, or raster data, and the tool will summarize the count of population within those zones.

There are currently over 1.5 billion active users on TikTok worldwide.

Which countries spent the most and least time on social media?