Rice is one of the most widely consumed grains in the world. As the most populous country in the world, China also consumes more rice than any other country, with about 145 million metric tons consumed in 2024/2025. Following China, India is ranked second with 121 million metric tons of rice consumed in the same period. Rice production Rice requires very specific conditions in order to flourish. It must be grown in a field flooded with several inches of water, known as a paddy field. Unsurprisingly, China and India also top the list as the biggest producers of rice worldwide. Rice has such a neutral flavor that it can be integrated into almost any kind of dish, paired with virtually any flavor. In China, rice is often steamed and served alongside stir-fried meat and vegetables. Rice varieties Though there are dozens of varieties of rice grown and consumed across globe, the three most prominent types of rice are indica, japonica, and aromatic. The price index of all rice, however, has increased by over 40 points since 2016.

Global consumption of rice has seen a slight increase over the last several years. In the 2023/24 crop year, about 523.8 million metric tons of rice were consumed worldwide, up from 437.18 million metric tons in the 2008/2009 crop year. Rice cultivation Rice requires specific growing conditions to be successfully cultivated. It must be grown in a flooded field in several inches of water. Once the unprocessed rice is harvested, it is known as paddy rice. In 2021, China produced about 213 million metric tons of paddy rice, making that country the top producer of paddy rice worldwide. India had the largest harvest area of rice in the 2022/23 crop year, at 47.8 million hectares, while China harvested 29.5 million hectares of rice in that year. Rice trade worldwide In addition to having the largest harvest area of rice, India also was the top exporter of rice in the 2023/2024 marketing year. During that time period, India exported 16.5 million metric tons of rice. Despite being the top producer of rice worldwide, China’s consumption of rice cannot be satisfied by domestic production. China is also the second top importer of rice of any country in the world, at 2.8 million metric tons of rice.

Indica Long Shaped Rice Market Outlook

The global Indica Long Shaped Rice market size was valued at approximately USD 70 billion in 2023 and is projected to reach USD 105 billion by 2032, growing at a CAGR of 4.5% during the forecast period. This growth is primarily driven by increasing consumer demand for diverse rice products, expanding applications in various food segments, and rising global population. The growing awareness about the nutritional benefits of different types of Indica rice, as well as the increasing trend of health-conscious eating habits, further fuels market growth.

One of the significant growth factors for the Indica Long Shaped Rice market is the rising consumption of rice globally. Rice is a staple food for more than half of the world's population, particularly in Asia, where it is a primary source of calories. The high yield and adaptability of Indica rice varieties to different climatic conditions make them a preferred choice among farmers. Additionally, the growing awareness among consumers about the health benefits of whole-grain options like brown rice is boosting the market demand for these healthier alternatives.

Another key driver is the advancements in agricultural practices and technologies. The introduction of high-yielding and disease-resistant varieties has significantly improved rice production efficiency. Innovations in irrigation techniques and the application of fertilizers also contribute to increased rice yields. Moreover, governments in major rice-producing countries such as China, India, and Thailand are implementing supportive policies and subsidies, further enhancing rice production and market growth.

The growing middle-class population and increasing disposable incomes, particularly in emerging economies, are also propelling the market. As consumers' purchasing power increases, there is a higher demand for premium and specialty rice varieties. The convenience offered by processed and ready-to-cook rice products is another factor driving market growth, especially among urban consumers with busy lifestyles. Additionally, the expanding food service industry, including restaurants and fast-food chains, is contributing to the increasing demand for various types of Indica Long Shaped Rice.

Polished Rice, often referred to as white rice, undergoes a milling process that removes the husk, bran, and germ, resulting in a finer texture and a longer shelf life. This process, while reducing some of the nutritional content, enhances the rice's cooking qualities, making it a staple in many culinary traditions worldwide. The demand for Polished Rice remains robust due to its versatility and ease of preparation, fitting seamlessly into a variety of dishes from different cultures. As consumers continue to seek convenient and quick meal options, Polished Rice maintains its position as a favored choice in both household kitchens and the food service industry.

From a regional perspective, Asia Pacific remains the dominant market for Indica Long Shaped Rice, accounting for the largest share in 2023. This region is expected to continue its dominance during the forecast period due to the high production and consumption rates in countries like China, India, and Thailand. North America and Europe are also witnessing significant growth, driven by the increasing popularity of ethnic cuisines and the rising trend of healthy eating. The Middle East & Africa and Latin America are emerging markets with substantial growth potential, supported by improving agricultural practices and rising consumer awareness.

Product Type Analysis

The Indica Long Shaped Rice market is segmented by product type into Parboiled Rice, White Rice, Brown Rice, and Others. Parboiled Rice, known for its nutritional benefits and versatility in cooking, occupies a substantial market share. The parboiling process makes the rice more nutritious by preserving its vitamins and minerals. This type is particularly popular in regions like South Asia and parts of Africa, where it is a staple in various traditional dishes. The demand for parboiled rice is also increasing in Western countries, where consumers are becoming more health-conscious and seeking nutrient-rich food options.

White Rice remains one of the most consumed rice types globally due to its versatility and pleasant taste. It is preferred in numerous traditional and contemporary recipes worldwide. Despite its lower nutritional value compared to other

In the 2023/24 marketing year, the Philippines consumed about 16.6 million metric tons of rice, indicating an increase from the previous year. The Philippines is one of the largest rice consuming countries in the world.

Rice (Oryza sativa L.) is an important cereal that provides food for more than half of the world’s population. Besides grain yield, improving grain quality is also essential to rice breeders. Amylose content (AC), gelatinization temperature (GT) and gel consistency (GC) are considered to be three indicators for cooking and eating quality in rice. Using a genetic map of RILs derived from the super rice Liang-You-Pei-Jiu with high-density SNPs, we detected 3 QTLs for AC, 3 QTLs for GT, and 8 QTLs for GC on chromosomes 3, 4, 5, 6, 10, and 12. Wx locus, an important determinator for AC and GC, resided in one QTL cluster for AC and GC, qAC6 and qGC6 here. And a novel major QTL qGC10 on chromosome 10 was identified in both Lingshui and Hangzhou. With the BC4F2 population derived from a CSSL harboring the segment for qGC10 from 93-11 in PA64s background, it was fine mapped between two molecular markers within 181 kb region with 27 annotated genes. Quantitative real-time PCR results showed that eight genes were differentially expressed in endosperm of two parents. After DNA sequencing, only LOC_Os10g04900, which encodes a F-box domain containing protein, has 2 bp deletion in the exon of PA64s, resulting in a premature stop codon. Therefore, LOC_Os10g04900 is considered to be the most likely candidate gene for qGC10 associated with gel consistency. Identification of qGC10 provides a new genetic resource for improvement of rice quality.

Rice Crackers Market Outlook 2032

The global rice crackers market size was USD 6976.3 Million in 2023 and is likely to reach USD 9128.8 Million by 2032, expanding at a CAGR of 3.1% during 2024–2032. The market is driven by the increasing demand for instant meals and the ready-to-eat food items, especially among the global urban population.



Increasing consumer awareness about health and wellness is expected to drive the rice crackers market during the forecast period. These low-calorie, gluten-free snacks are gaining popularity among health-conscious consumers. The latest trends indicate a surge in demand for organic and non-GMO rice crackers, which are perceived as healthier alternatives to traditional snacks. The market is also witnessing the introduction of innovative flavors and textures, catering to the evolving tastes of consumers.



Growing demand for convenience foods is another factor propelling the rice crackers market. Rice crackers serve as an ideal on-the-go snack, meeting the needs of today's fast-paced lifestyle. They are also versatile, finding applications in various culinary preparations. From being used as a base for canapés to being incorporated in trail mixes, the applications of rice crackers are expanding, presenting ample opportunities for market growth.



Rising interest in ethnic foods is also contributing to the growth of the rice crackers market. Consumers are increasingly seeking authentic and exotic flavors, and rice crackers, with their roots in Asian cuisine, fit the bill perfectly. This trend is encouraging manufacturers to introduce products with unique, ethnic flavors, further enriching the product portfolio in the rice crackers market.

Impact of Artificial Intelligence (AI) in Rice Crackers Market

The use of artificial intelligence is likely to boost the rice crackers market. Advanced algorithms and machine learning techniques have optimized the production process, thereby enhancing efficiency and reducing waste. AI-driven "https://dataintelo.com/report/predictive-analytics-tools-market" style="color:#0563c1" target="_blank"><span style="line-height:115%&quo

Indica Rice (Long Grain) Market Outlook

The global market size for Indica Rice (Long Grain) is anticipated to witness robust growth, with projections indicating a significant expansion from USD 185 billion in 2023 to USD 280 billion by 2032, reflecting a compound annual growth rate (CAGR) of 4.7%. This growth is largely driven by the increasing demand for long grain rice varieties across various sectors, coupled with rising consumer preference for healthier and diverse food options. Factors such as the growing global population, increasing disposable incomes in emerging economies, and the expanding popularity of Asian cuisine worldwide are fueling this upward trajectory. Additionally, advancements in agricultural practices and technology are enhancing yield and quality, further propelling the market forward.

One of the primary growth factors is the rising awareness of the health benefits associated with consuming whole grains, including Indica rice varieties such as brown and parboiled rice. These types of rice are rich in essential nutrients and dietary fiber, making them a popular choice among health-conscious consumers. The increasing prevalence of lifestyle-related diseases, such as obesity and diabetes, has led to a shift in dietary preferences towards healthier alternatives, which in turn, boosts the demand for long grain rice. Furthermore, the versatility of Indica rice in culinary applications, including its use in various traditional and modern dishes, contributes to its widespread appeal and market growth.

Another critical factor is the rapid urbanization and changing consumption patterns in emerging economies, particularly in the Asia Pacific region. As urban populations grow, there is a corresponding increase in the demand for convenient and easy-to-cook food products, including packaged and ready-to-eat rice. This trend is complemented by the expanding influence of Western retail formats, such as supermarkets and hypermarkets, which facilitate the availability and accessibility of a wide range of rice products. Additionally, the proliferation of online retail platforms offers consumers a convenient shopping experience, further driving the sales of Indica rice globally.

Technological advancements in rice processing and production techniques are also pivotal in shaping the market landscape. Innovations in milling technology and improved seed varieties contribute to higher yields and better quality rice, which in turn bolsters supply and meets increasing demand. Enhanced storage and logistics capabilities ensure that rice products reach distant markets without compromising quality, thereby expanding the global reach of Indica rice. Furthermore, government initiatives aimed at supporting agricultural productivity and trade policies that promote export opportunities are crucial in sustaining the market's growth momentum.

The role of Long Grain Rice Seeds is pivotal in meeting the rising global demand for Indica rice. These seeds are specifically bred to enhance the yield and quality of long grain rice, which is a staple in many diets worldwide. The development of high-quality seeds ensures that farmers can achieve optimal growth conditions, resulting in robust crops that can withstand various environmental challenges. As agricultural practices continue to evolve, the emphasis on selecting superior seed varieties becomes increasingly important. This focus not only supports higher productivity but also contributes to the sustainability of rice farming by promoting efficient resource use and reducing the environmental impact of cultivation.

Regionally, the Asia Pacific continues to dominate the Indica rice market, accounting for the largest share due to its status as a primary producer and consumer. Countries like India, China, and Vietnam are major contributors, with their robust agricultural sectors and strong domestic demand. The North American and European markets are also experiencing growth, driven by the increasing popularity of ethnic cuisines and the rising immigrant population, which fuels demand for diverse rice varieties. Meanwhile, Latin America and the Middle East & Africa regions are witnessing moderate growth, supported by improving economic conditions and evolving dietary preferences.

Product Type Analysis

In the Indica rice market, product type segmentation plays a crucial role in understanding consumer preferences and market dynamics. White Indica Rice, being the most popular type, holds a significant shar

In 2017, a survey about snacking trends among British individuals showed that 31 percent of respondents stated that they had started to eat more fruit, and vegetables (29 percent). The 2017 survey revealed as well, that 14 percent of those interviewed reported eating more nut-based snacks and 13 percent more rice cakes.

WHO guidelines

The World Health Organization (WHO), recommends consumption of around 400 grams of fruits and vegetables per day. Furthermore, the organization stated that their lack in a daily diet caused approximately three percent of deaths worldwide. Based on its recommendations, the National Health Service (NHS) launched the “5 A Day” campaign to promote healthy eating habits among the UK population. The market value of the health and wellness market in Europe was valued at approximately 188 billion U.S. dollars in 2017, and forecast to further increase in the coming years all around the world.

Awareness and motivations

During a survey conducted in the UK in 2016, around 48 percent of respondents stated that their main motivation behind a healthy diet was to help towards better health and general well-being. Moreover, another study revealed that a larger share of females than males felt that they possess sufficient knowledge to pass on healthy eating advice to their offspring.

According to Cognitive Market Research, The Global Mochi market size is USD 381 million in 2023 andwill grow at a compound annual growth rate (CAGR) of 12.50% from 2023 to 2030.

The demand for mochi is rising due to the rising demand for healthier dining options with reduced levels of saturated fat.
Demand for strip mochi remains higher in the mochi market.
The supermarket category held the highest mochi market revenue share in 2023.
North America will continue to lead, whereas the Asia Pacific mochi market will experience the strongest growth until 2030.

Growing Consumer Interest in International Cuisineto Provide Viable Market Output

The Mochi market is the increasing global interest in diverse and exotic cuisines. Mochi, a traditional Japanese delicacy, has gained immense popularity worldwide. With globalization and the ease of international trade, people from different cultures are now more exposed to various cuisines, including Japanese. Mochi, with its unique chewy texture and versatile fillings, appeals to the adventurous foodie in search of novel experiences.

Japanese mochi maker Shirakiku Co. announced in August 2022 that it is expanding into the US market. The company will sell its mochi products through select retailers and online. This expansion is expected to boost the growth of the mochi market in the US.

(Source: www.prnewswire.com/news-releases/mymochi-doubles-down-on-innovation-in-2023-introducing-new-mochi-ice-cream-flavors-and-expanding-into-new-categories-301761449.html)

As a result, there's a rising demand for authentic mochi products and innovative mochi-based desserts. This trend is further amplified by social media, where food enthusiasts share their culinary explorations, creating a buzz around mochi and driving its market growth.

Health and Wellness Trends to Propel Market Growth

The Mochi market is the increasing focus on health-conscious eating. Consumers are now more aware of their dietary choices, seeking healthier snack options. Traditionally made from glutinous rice flour, Mochi is gluten-free and offers a low-fat, low-calorie alternative to many other desserts and sweets. In order to meet the needs of the expanding vegan and health-conscious customer base, the industry has also experienced a spike in demand for vegan and organic mochi choices. In response to this desire, producers are coming out with delectable mochi products that also respect nutritional guidelines and tastes.

Increasing Vegan and Vegetarian Population Fuels the Market

Market Dynamics of the Mochi

Rising Competition in the Industry to Hinder Market Growth

The mochi market is the saturation caused by the increasing number of manufacturers and products. As the popularity of mochi rises, more companies are entering the market, leading to heightened competition. This intense competition can create challenges for both established and new players. Established brands face pressure to maintain market share and customer loyalty, while new entrants struggle to differentiate themselves in a crowded marketplace. The oversaturation also often results in price wars, reducing profit margins for businesses.

Impact of COVID-19 on the Mochi Market

The COVID-19 pandemic significantly impacted the Mochi market, causing both challenges and opportunities for the industry. During lockdowns and restrictions, there was a surge in home cooking and baking as people sought comfort in preparing familiar foods. As a result, the demand for pre-made mochi products and mochi-making kits increased, as consumers turned to cooking projects to pass the time at home. On the other hand, the closure of restaurants, cafes, and specialty food stores, especially in regions heavily affected by the pandemic, led to a decrease in the foodservice sector's sales of mochi-based desserts. Additionally, disruptions in the supply chain and transportation affected the availability of certain mochi ingredients, impacting production and distribution. Introduction of The Mochi Market

Mochi, a classic Japanese delicacy, is created by pounding glutinous rice into a delightful mixture that is sticky, stretchy, and chewy. This versatile ingredient is widely utilized in Japanese cuisine, adding flavor and texture to a variety of dishes, desserts, and snacks. The traditional mochi preparation involves soaking glutinous rice overnight, then steaming and pounding ...