The United Nations Energy Statistics Database (UNSTAT) is a comprehensive collection of international energy and demographic statistics prepared by the United Nations Statistics Division. The 2004 version represents the latest in the series of annual compilations which commenced under the title World Energy Supplies in Selected Years, 1929-1950. Supplementary series of monthly and quarterly data on production of energy may be found in the Monthly Bulletin of Statistics. The database contains comprehensive energy statistics for more than 215 countries or areas for production, trade and intermediate and final consumption (end-use) for primary and secondary conventional, non-conventional and new and renewable sources of energy. Mid-year population estimates are included to enable the computation of per capita data. Annual questionnaires sent to national statistical offices serve as the primary source of information. Supplementary data are also compiled from national, regional and international statistical publications. The Statistics Division prepares estimates where official data are incomplete or inconsistent. The database is updated on a continuous basis as new information and revisions are received. This metadata file represents the population statistics during the expressed time. For more information about the country site codes, click this link to the United Nations "Standard country or area codes for statistical use": https://unstats.un.org/unsd/methodology/m49/overview/

Abstract

The Integrated Living Conditions Survey (ILCS), conducted annually by the NSS National Statistical Service of the Republic of Armenia, formed the basis for monitoring living conditions in Armenia. The ILCS is a universally recognized best-practice survey for collecting data to inform about the living standards of households. The ILCS comprises comprehensive and valuable data on the welfare of households and separate individuals which gives the NSS an opportunity to provide the public with up to date information on the population’s income, expenditures, the level of poverty and the other changes in living standards on an annual basis.

Geographic coverage

Urban and rural communities

Analysis unit

• Households;
• Individuals.

Kind of data

Sample survey data [ssd]

Sampling procedure

During the 2001-2003 surveys two-stage random sample was used; the first stage covered the selection of settlements - cities and villages, while the second stage was focused on the selection of households in these settlements. The surveys were conducted on the principle of monthly rotation of households by clusters (sample units). In 2002 and 2003 the number of households was 387 with the sample covering 14 cities and 30 villages in 2002 and 17 cities and 20 villages in 2003.

During the 2004-2006 surveys the sampling frame for the ILCS was built using the database of addresses for the 2001 Population Census; the database was developed with the World Bank technical assistance. The database of addresses of all households in Armenia was divided into 48 strata including 12 communities of Yerevan city. The households from other regions (marzes) were grouped according to the following three categories: big towns with 15,000 and more population; villages, and other towns. Big towns formed 16 strata (the only exception was the Vayots Dzor marz where there are no big towns). The villages and other towns formed 10 strata each. According to this division, a random, two-step sample stratified at marz level was developed. All marzes, as well as all urban and rural settlements were included in the sample population according to the share of population residing in those settlements as percent to the total population in the country. In the first step, the settlements, i.e. primary sample units, were selected: 43 towns out of 48 or 90 percent of all towns in Armenia were surveyed during the year; also 216 villages out of 951 or 23 percent of all villages in the country were covered by the survey. In the second step, the respondent households were selected: 6,816 households (5,088 from urban and 1,728 from rural settlements). As a result, for the first time since 1996 survey data were representative at the marz level.

During the 2007-2012 surveys the sampling frame for ILCS was designed according to the database of addresses for the 2001 Population Census, which was developed with the World Bank technical assistance. The sample consisted of two parts: core sample and oversample.

1) For the creation of core sample, the sample frame (database of addresses of all households in Armenia) was divided into 48 strata including 12 communities of Yerevan city. The households from other regions (marzes) were grouped according to three categories: large towns (with population of 15000 and higher), villages and other towns. Large towns formed by 16 groups (strata), while the villages and towns formed by 10 strata each. According to that division, a random, two-step sample stratified at the marz level was developed. All marzes, as well as all urban and rural settlements were included in the sample population according to the share of households residing in those settlements as percent to the total households in the country. In the first step, using the PPS method the enumeration units (i.e., primary sample units to be surveyed during the year) were selected. 2007 sample includes 48 urban and 18 rural enumeration areas per month. 2) The oversample was drawn from the list of villages included in MCA-Armenia Rural Roads Rehabilitation Project. The enumeration areas of villages that were already in the core sample were excluded from that list. From the remaining enumeration areas 18 enumeration areas were selected per month. Thus, the rural sample size was doubled. 3) After merging the core sample and oversample, the survey households were selected in the second step. 656 households were surveyed per month, from which 368 from urban and 288 from rural settlements. Each month 82 interviewers had conducted field work, and their workload included 8 households per month. In 2007 number of surveyed households was 7,872 (4,416 from urban and 3,456 from rural areas).

For the survey 2013 the sample frame for ILCS was designed in accordance with the database of addresses of all private households in the country developed on basis of the 2001 Population Census results, with the technical assistance of the World Bank. The method of systematic representative probability sampling was used to frame the sample. For the purpose of drawing the sample, the sample frame was divided into 32 strata including 12 communities of Yerevan City (currently, the administrative districts). According to this division, a two-tier sample was drawn stratified by regions and by Yerevan. All regions and Yerevan, as well as all urban and rural communities were included in the sample in accordance to the shares of their resident households within the total number of households in the country. In the first round, enumeration areas - that is primary sample units to be surveyed during the year - were selected. The ILCS 2013 sample included 32 enumeration areas in urban and 16 enumeration areas in rural communities per month. The households to be surveyed were selected in the second round. A total of 432 households were surveyed per month, of which 279 and 153 households from urban and rural communities, respectively. Every month 48 interviewers went on field work with a workload of 9 households per month.

The sample frame for 2014-2016 was designed in accordance with the database of addresses of all private households in the country developed on basis of the 2011 Population Census results, with the technical assistance of the World Bank. The method of systematic representative probability sampling was used to frame the sample.
For drawing the sample, the sample frame was divided into 32 strata including 12 communities of Yerevan City (currently, the administrative districts). According to this division, a two-tier sample was drawn stratified by regions and by Yerevan. All regions and Yerevan, as well as all urban and rural communities were included in the sample in accordance to the shares of their resident households within the total number of households in the country. In the first round, enumeration areas - that is primary sample units to be surveyed during the year - were selected. The ILCS 2014 sample included 30 enumeration areas in urban and 18 enumeration areas in rural communities per month. The method of representative probability sampling was used to frame the sample. At regional level, all communities were grouped into two categories - towns and villages. According to this division, a two-tier sample was drawn stratified by regions and by Yerevan. All regions and Yerevan, as well as all rural and urban communities were included in the sample in accordance to the shares of their resident households within the total number of households in the country. In the first round, enumeration districts - that is primary sample units to be surveyed during the year - were selected. The ILCS 2015 sample included 30 enumeration districts in urban and 18 enumeration districts in rural communities per month.

Mode of data collection

Face-to-face [f2f]

Research instrument

The Questionnaire is filled in by the interviewer during the least five visits to households per month. During face-to-face interviews with the household head or another knowledgeable adult member, the interviewer collects information on the composition and housing conditions of the household, the employment status, educational level and health condition of the members, availability and use of land, livestock, and agricultural machinery, monetary and commodity flows between households, and other information.

The 2004 survey questionnaire had the following sections: (1) "List of Household Members", (2) "Migration", (3) "Housing and Dwelling Conditions", (4) "Employment", (5) "Education", (6) "Agriculture", (7) "Food Production", (8) "Monetary and Commodity Flows between Households", (9) "Health (General) and Healthcare", (10) "Debts", (11) "Subjective Assessment of Living Conditions", (12) "Provision of Services", (13) "Social Assistance", (14) "Households as Employers for Service Personnel", and (15) "Household Monthly Consumption of Energy Resources".

The Diary is completed directly by the household for one month. Every day the household would record all its expenditures on food, non-food products and services, also giving a detailed description of such purchases; e.g. for food products the name, quantity, cost, and place of purchase of the product is recorded. Besides, the household records its consumption of food products received and used from its own land and livestock, as well as from other sources (e.g. gifts, humanitarian aid). Non-food products and services purchased or received for free are also recorded in the diary. Then, the household records its income received during the month. At the end of the month, information on rarely used food products, durable goods and ceremonies is recorded, as well. The records in the diary are verified by the interviewer in the course of 5

Objective: Metastatic colon cancer (mCC) poses a great threat to the survival of patients suffering from it. In the past decade, many clinical trials have been carried out to improve the prognosis of patients with mCC. Numerous treatments have emerged, and satisfactory efficacy has been demonstrated in randomized phase III trials in highly selective patients with mCC. Our present study aims to investigate whether these therapeutic advances can be reflected to the broader mCC patients who performed cytoreductive colectomy.Method: General and prognostic data for patients diagnosed with mCC who underwent cytoreductive colectomy between 2004–2018 were extracted from the Surveillance, Epidemiology, and End Results (SEER) database. Survival was analyzed using the Kaplan-Meier method and Cox proportional hazards model. The hazard ratio (HR) and its 95% confidence interval (CI) were used to evaluate the influence of risk factors on prognosis.Results: A total of 26,301 patients diagnosed with mCC treated with cytoreductive colectomy were included in this study. The median overall survival was 19 months (range, 17–23). The good prognosis was associated with patients diagnosed at the most recent year, younger age, non-black race, female, married, without previous history of malignancy, no second malignancy onset, descending/sigmoid/splenic flexure colon tumor, normal CEA levels at diagnosis, low primary tumor burden, T1/T2 stage, N0 stage, single organ metastasis, underwent surgical resection of synchronous distant metastatic lymph nodes or organs, a high number of lymph-node examinations, low positive lymph-node ratio and received adjuvant chemotherapy. The proportion of patients surviving for ≥24 months increased from 37% in 2004 to 44.2% in 2016 (p < 0.001), especially in ≤49 years patients [46.8% in 2004 to 57.8% in 2016 (p < 0.001)]. The percentage of patients who died within 3 months decreased between 2004 and 2018 (from 19.6% to 15.7%; p < 0.001).Conclusion: Over a span of 15 years, the long-term survival has improved in real-world mCC patients who were treated with cytoreductive colectomy, especially among younger patients. However, the median overall survival remains not substantial.

Abstract

The World Values Survey (www.worldvaluessurvey.org) is a global network of social scientists studying changing values and their impact on social and political life, led by an international team of scholars, with the WVS association and secretariat headquartered in Stockholm, Sweden. The survey, which started in 1981, seeks to use the most rigorous, high-quality research designs in each country. The WVS consists of nationally representative surveys conducted in almost 100 countries which contain almost 90 percent of the world’s population, using a common questionnaire. The WVS is the largest non-commercial, cross-national, time series investigation of human beliefs and values ever executed, currently including interviews with almost 400,000 respondents. Moreover the WVS is the only academic study covering the full range of global variations, from very poor to very rich countries, in all of the world’s major cultural zones. The WVS seeks to help scientists and policy makers understand changes in the beliefs, values and motivations of people throughout the world. Thousands of political scientists, sociologists, social psychologists, anthropologists and economists have used these data to analyze such topics as economic development, democratization, religion, gender equality, social capital, and subjective well-being. These data have also been widely used by government officials, journalists and students, and groups at the World Bank have analyzed the linkages between cultural factors and economic development.

Geographic coverage

The survey covers Hong Kong

Analysis unit

• Household
• Individual

Universe

The WVS for Hong Kong covers national population, aged 18 years and over, for both sexes.

Kind of data

Sample survey data [ssd]

Sampling procedure

1. The sample for the survey was selected from the Frame of Quarters maintained by the Census & Statistics Department. This frame is the most complete and up-to-date register of residential addresses in Hong Kong. It is updated by administrative returns on buildings constructed or demolished, and regularly surveys conducted by the Census & Statistics Department. For practical purposes, addresses in very remote areas will not be sampled.

2. A two-stage stratified sample design was adopted in the survey, with the records in the frame of quarters first stratified by geographical area and type of quarters. Sampling units were selected using systematic replicated sampling technique with fixed sampling intervals and non-repetitive random numbers. The use of replicated sampling is to facilitate the calculation of sampling errors and any subsequent adjustments to the sample size, if required.

3. In the first stage, a random sample of 2,000 living quarters was selected from the Frame of Quarters. For the second stage, a person aged 18 and above was randomly selected from each household in the addresses sampled. To ensure unbiased and random selection, the usual sampling method called birthday method was used. Research conducted in the US shows that the birthday method is better than the Kish grid method in soliciting the cooperation of the respondents, as the method is less intrusive than the Kish grid method.

Remarks about sampling: Birthday method was used to identify a respondent. STRATIFICATION FACTORS USED: By geographical area and type of quarters in Hong Kong.

The sample size for Hong Kong is N=1252 and includes the national population aged 18 years and over for both sexes.

Mode of data collection

Face-to-face [f2f]

Research instrument

To test the questionnaire and the fieldwork arrangement, a pilot survey was conducted in around end December 2004 on an effective sample of 16 respondents aged 18 and over. We pre-tested with a more complete version of the 2000 questionnaire. Respondents found the questionnaire rather lengthy and showed depleting motivation to complete the survey. We deleted some questions that were deemed too taxing (e.g. V145A to 145F) and some seen as not quite relevant to the local context (e.g. V177 to V181, V197 to V203). The resultant questionnaire is much based on the earlier versions used in the Mainland China and Taiwan survey, with some additions and variations to suit the Hong Kong context. A multi-wave, multi-contact approach2, which aimed at increasing the proportion of respondents who were willing to co-operate in the survey and the chance of contacting the households, was adopted in data collection. This approach is briefly summarized below: Before data collection:

a) Before the interview took place, a notification letter was sent to the living quarters sampled, about a week before the start of data collection, explaining the purposes of the survey and re-assuring the respondents that data collected in the survey will be kept strictly confidential;

b) An enquiry hotline telephone number and a contact person was also included to enable the respondents to clarify any questions they may have on the survey, or to make appointment on the preferred survey time;

During data collection:

c) To facilitate verification of identity of the interviewers, the interviewers brought along with them their interviewer identity card issued by Policy 21 Ltd. of the University of Hong Kong. If in doubt, the respondents could call Policy 21 hotline to re-confirm the identity of interviewers. If the respondents were not free for an interview, the interviewers would make an appointment to come back at a time convenient to the householders;

d) If the respondents sampled were not present in the household, which was not uncommon, the interviewers would call back at another time. The interviewers were required to make at least 5 call backs, if the first visit was not successful, at different times of the day and different days of the week, to minimize non-contact. Very often, an interviewer had to call 3 4 times in order to complete on successful interview;

e) In case a refusal was encountered, the fieldwork managers would take over the case. The manager usually would re-assign the case to another interviewer. Occasionally, he/she would accompany the interviewer to make a second attempt. Depending on individual circumstances, sometimes the field managers would take over the case. This arrangement had helped for quality control purposes and in minimizing non-response.

Response rate

Response rate: 2000 A Total issued 233 B Not eligible (ill, dead, non-English speaking, not at this address) 1767 C Total eligible 1252 D Total questionnaires received 233 E - non-responses (including non-contact; see note above under sample type) 282 F Refusals (including questionnaires less than half filled in) 0 G Non-contact (included in E) 0 H Other non-response (included in E)

Remarks about non-response: Data collection was carried out during the period from March to May 2005. A total of 1,252 respondents aged 18 and above were successfully interviewed faceto-face, and the response rate in the survey was 71%. The non-contact rate is 13%. The refusal rate is 16%.

Abstract

Being the first labor force survey in the country since 1984, and the first since the end of the conflict, the 2014 Labor Force Survey (LFS) contributed to the construction of reliable employment statistics in Sierra Leone. Previously, the main source of information on the labor market was the 2004 and 2011 Sierra Leone Integrated Household Surveys, which contained limited information on the labor force. To help fill this important knowledge gap, Statistics Sierra Leone (SSL), with the support of the World Bank, the International Labour Organization (ILO), and the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ), designed and implemented the 2014 Sierra Leone Labor Force Survey. The survey data was collected between July and August 2014 and constitute a nationally representative sample. The 2014 LFS contains a wealth of information on labor market activities, including detailed data on household enterprises and agricultural activities.

Geographic coverage

National

Analysis unit

• Individuals
• Households

Kind of data

Sample survey data [ssd]

Sampling procedure

The LFS is a nationally representative survey, relying on a stratified cluster sample with oversampling in urban areas. It covered 280 enumeration areas (EAs) or clusters, with 15 households selected in each for a total of 4,200 households. SSL conducted the sampling using the 2004 Population and Housing Census as the sampling frame.

In the Sierra Leone Population and Housing Census (SLPHC 2004), the labor underutilization rate was estimated at 27.5%, which at the time was considered one of the most important indicators to be produced from a labor force survey in an economy such as that in Sierra Leone.

The target number of households in the sample, i.e. the sample size, was thus estimated at 4,200, based on the computed value of 4296 rounded down to 4200 for ease of use and due to budget constraints.

However, due to the Ebola outbreak, which began in the final stages of data collection, four selected EAs were quarantined in Kailahun district, Eastern region, immediately prior to the data collection. These EAs were replaced with new EAs randomly selected following the same methodology used to select the original EAs. In addition, one additional cluster was quarantined in Bombali, Northern region (EA 210706081), and it was not possible to replace this cluster using the same randomization methodology as this occurred during the data collection. As a result, this cluster was excluded in conducting the data analysis.

Mode of data collection

Computer Assisted Personal Interview [capi]

Research instrument

The survey instrument is divided into two parts, Part I - Labor Force Survey, and Part II - Non-Farm Enterprises and Farming Activities, as follows:

Part I SECTION A. Household listing and demographic information SECTION B. Education, training, and migration SECTION C. Current economic activity – screening form SECTION D. Unemployment or inactivity SECTION E. Current main economic activity SECTION F. Current secondary economic activity SECTION G. Usual economic activity SECTION H. Industrial relations and occupational injuries SECTION I. Time-related underemployment and inadequate employment situations SECTION J. Other activities and time use

Part II SECTION K. Family/household non-farm enterprises SECTION L. Farming activities

Part I was administered to all LFS eligible individuals, with the exception of Section J, covering other activities and time use, which applied to those ages five and above. Part II of the questionnaire was applied to the head of household only.

Response rate

Non-response rate was 1.5 percent, which is low, in particular in view of the difficulties encountered by the field teams caused by the early cases of the Ebola virus.

Which county has the most Facebook users?

              There are more than 378 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 193.8 million, 119.05 million, and 112.55 million Facebook users respectively.

              Facebook – the most used social media

              Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3,5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising.

              Facebook usage by device
              As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

As of April 2024, it was found that men between the ages of 25 and 34 years made up Facebook largest audience, accounting for 18.4 percent of global users. Additionally, Facebook's second largest audience base could be found with men aged 18 to 24 years.

              Facebook connects the world

              Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger,
              as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

In the 1824 U.S presidential election, which was the first where a popular vote was used to determine the overall winner, approximately three percent of the U.S. population voted in the election, while only one percent actually voted for the winner. Over the following decades, restrictions that prevented non-property owning males from voting were gradually repealed, and almost all white men over the age of 21 could vote by the 1856 election. The next major development was the 15th Amendment to the U.S. Constitution following the American Civil War, which granted suffrage to all male citizens of voting age, regardless of race. Turnout then grew to almost twenty percent at the turn of the century, however Jim Crow laws played a large part in keeping these numbers lower than they potentially could have been, by disenfranchising black communities in the south and undoing much of the progress made during the Reconstruction Era. Extension of voting rights Female suffrage, granted to women in 1920, was responsible for the largest participation increase between any two elections in U.S. history. Between the 1916 and 1920 elections, overall turnout increased by almost seven percent, and it continued to grow to 38 percent by the 1940 election; largely due to the growth in female participation over time. Following a slight reduction during the Second World War and 1948 elections, turnout remained at between 36 and forty percent from the 1950s until the 1990s. Between these decades, the Voting Rights Act of 1965 and the Twenty-Sixth Amendment in 1971 respectively re-enfranchised many black voters in the south and reduced the voting age in all states from 21 to 18 years old. Participation among female voters has also exceeded male participation in all elections since 1980. Recent trends The 1992 election was the first where more than forty percent of the total population cast ballots, and turnout has been above forty percent in all presidential elections since 2004. Along with the extension of voting rights, the largest impact on voter turnout has been the increase in life expectancy throughout the centuries, almost doubling in the past 150 years. As the overall average age has risen, so too has the share of the total population who are eligible to vote, and older voters have had the highest turnout rates since the 1980s. Another factor is increased political involvement among ethnic minorities; while white voters have traditionally had the highest turnout rates in presidential elections, black voters turnout has exceeded the national average since 2008. Asian and Hispanic voter turnouts have also increased in the past twenty years, with the growing Hispanic vote in southern and border states expected to cause a major shift in U.S. politics in the coming decades.

In terms of the most popular presidents, in the 1940 election, Franklin D. Roosevelt became the first president to have been elected by more than one fifth of the total population. Three presidents were elected by more than 22 percent of the total population, respectively Lyndon B. Johnson in 1964, Richard Nixon in 1972 and Barack Obama in 2008, while Ronald Reagan's re-election in 1984 saw him become the only president in U.S. history to win with the support of more than 23 percent of the total population. While the vote count for the 2020 election is still to be finalized, President-elect Joe Biden has already received 81.28 million votes as of December 02, which would also translate to over 24.5 percent of the total population, and will likely near 25 percent by the end of the counting process.

As of April 2024, Bahrain was the country with the highest Instagram audience reach with 95.6 percent. Kazakhstan also had a high Instagram audience penetration rate, with 90.8 percent of the population using the social network. In the United Arab Emirates, Turkey, and Brunei, the photo-sharing platform was used by more than 85 percent of each country's population.

The global number of Facebook users was forecast to continuously increase between 2023 and 2027 by in total 391 million users (+14.36 percent). After the fourth consecutive increasing year, the Facebook user base is estimated to reach 3.1 billion users and therefore a new peak in 2027. Notably, the number of Facebook users was continuously increasing over the past years. User figures, shown here regarding the platform Facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger.

              Teens and social media

              As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious.
              Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.

How many people use social media?

              Social media usage is one of the most popular online activities. In 2024, over five billion people were using social media worldwide, a number projected to increase to over six billion in 2028.

              Who uses social media?
              Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at 59 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions
              when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe.

              How much time do people spend on social media?
              Social media is an integral part of daily internet usage. On average, internet users spend 151 minutes per day on social media and messaging apps, an increase of 40 minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media.

              What are the most popular social media platforms?
              Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.9 billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

As of April 2024, Facebook had an addressable ad audience reach 131.1 percent in Libya, followed by the United Arab Emirates with 120.5 percent and Mongolia with 116 percent. Additionally, the Philippines and Qatar had addressable ad audiences of 114.5 percent and 111.7 percent.

As of April 2024, almost 32 percent of global Instagram audiences were aged between 18 and 24 years, and 30.6 percent of users were aged between 25 and 34 years. Overall, 16 percent of users belonged to the 35 to 44 year age group.

              Instagram users

              With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 362.9 million and 169.7 million Instagram users each.

              Instagram features

              One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature.
              As of the second quarter of 2021, Snapchat had 293 million daily active users.

As of January 2024, Instagram was slightly more popular with men than women, with men accounting for 50.6 percent of the platform’s global users. Additionally, the social media app was most popular amongst younger audiences, with almost 32 percent of users aged between 18 and 24 years.

              Instagram’s Global Audience

              As of January 2024, Instagram was the fourth most popular social media platform globally, reaching two billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing.
              As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, followed by the United States with 169.7 million users.

              Who is winning over the generations?

              Even though Instagram’s audience is almost twice the size of TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly amongst younger audiences. TikTok was the most downloaded mobile app globally in 2022, generating 672 million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.