Bluesky experienced rapid user growth in late 2024. The platform's user base expanded from 14.5 million in October 2024 to 38 million by August 2025, showcasing its increasing popularity among social media users seeking new options. Surge in downloads and user engagement The platform's growth was particularly notable following the U.S. presidential elections in November 2024, when monthly downloads surged to 7.35 million. This increase in user adoption coincided with rising demand for Twitter alternatives. Earlier in the year, Bluesky had already shown strong performance, with 38,000 downloads from Android devices and 30,000 from iOS devices in July 2024. Moderation challenges and user demographics As Bluesky's user base expanded, so did the need for content moderation. In 2024, the platform received 6.48 million reports to its moderation service, a significant increase from 358,000 reports in 2023. These reports included 1.75 million for anti-social behavior, 1.2 million for misleading content, and 1.4 million for spam.

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