As of February 2025, 5.56 billion individuals worldwide were internet users, which amounted to 67.9 percent of the global population. Of this total, 5.24 billion, or 63.9 percent of the world's population, were social media users. Global internet usage Connecting billions of people worldwide, the internet is a core pillar of the modern information society. Northern Europe ranked first among worldwide regions by the share of the population using the internet in 20254. In The Netherlands, Norway and Saudi Arabia, 99 percent of the population used the internet as of February 2025. North Korea was at the opposite end of the spectrum, with virtually no internet usage penetration among the general population, ranking last worldwide. Eastern Asia was home to the largest number of online users worldwide – over 1.34 billion at the latest count. Southern Asia ranked second, with around 1.2 billion internet users. China, India, and the United States rank ahead of other countries worldwide by the number of internet users. Worldwide internet user demographics As of 2024, the share of female internet users worldwide was 65 percent, five percent less than that of men. Gender disparity in internet usage was bigger in African countries, with around a ten percent difference. Worldwide regions, like the Commonwealth of Independent States and Europe, showed a smaller usage gap between these two genders. As of 2024, global internet usage was higher among individuals between 15 and 24 years old across all regions, with young people in Europe representing the most significant usage penetration, 98 percent. In comparison, the worldwide average for the age group 15–24 years was 79 percent. The income level of the countries was also an essential factor for internet access, as 93 percent of the population of the countries with high income reportedly used the internet, as opposed to only 27 percent of the low-income markets.

As of February 2025, India was the country with the largest YouTube audience by far, with approximately 491 million users engaging with the popular social video platform. The United States followed, with around 253 million YouTube viewers. Brazil came in third, with 144 million users watching content on YouTube. The United Kingdom saw around 54.8 million internet users engaging with the platform in the examined period. What country has the highest percentage of YouTube users? In July 2024, the United Arab Emirates was the country with the highest YouTube penetration worldwide, as around 94 percent of the country's digital population engaged with the service. In 2024, YouTube counted around 100 million paid subscribers for its YouTube Music and YouTube Premium services. YouTube mobile markets In 2024, YouTube was among the most popular social media platforms worldwide. In terms of revenues, the YouTube app generated approximately 28 million U.S. dollars in revenues in the United States in January 2024, as well as 19 million U.S. dollars in Japan.

ENT Video Otoscope Market Outlook

The global ENT video otoscope market size was valued at approximately USD 350 million in 2023 and is expected to reach around USD 630 million by 2032, growing at a CAGR of 6.8% during the forecast period. The growth factor driving this market includes advancements in medical imaging technology, increasing prevalence of ENT disorders, and a rising geriatric population prone to such conditions.

One of the primary growth factors for the ENT video otoscope market is the rapid advancements in medical imaging technology. With the integration of high-definition cameras and advanced imaging software, ENT professionals can now obtain clearer and more detailed views of the ear canal and tympanic membrane. This technological evolution enables more accurate diagnoses and more effective treatments, which in turn drives the demand for video otoscopes. Additionally, the introduction of portable and user-friendly devices has made it easier for healthcare providers to perform exams, further propelling the market.

Another significant factor contributing to the market's growth is the rising prevalence of ENT disorders globally. Conditions such as otitis media, tinnitus, and hearing loss are becoming increasingly common, particularly in aging populations. According to the World Health Organization, approximately 466 million people worldwide have disabling hearing loss, a number expected to rise to over 900 million by 2050. The early detection and management of these conditions are crucial, and ENT video otoscopes play a vital role in this process, thus fueling market demand.

The increasing geriatric population also serves as a notable growth determinant for the ENT video otoscope market. Older adults are more susceptible to ENT disorders, and with the global population aging, the demand for specialized medical equipment like video otoscopes is expected to rise. According to the United Nations, the global population aged 65 and over is projected to double by 2050, which underscores the need for enhanced medical diagnostics and treatments in this demographic. This demographic shift significantly impacts the market, driving both the need for and the adoption of advanced medical devices.

Operating Otoscopes play a crucial role in the diagnosis and management of ENT disorders. These devices are essential for healthcare professionals to perform thorough examinations of the ear canal, providing clear and detailed images that aid in accurate diagnosis. The integration of advanced imaging technologies in operating otoscopes has significantly enhanced their functionality, allowing for precise visualization during surgical procedures. This advancement not only improves diagnostic accuracy but also facilitates minimally invasive surgeries, reducing patient recovery time and improving overall outcomes. As the demand for high-quality ENT care continues to rise, the adoption of advanced operating otoscopes is expected to grow, further driving the market.

Regionally, North America holds a significant share in the ENT video otoscope market, attributed to the presence of advanced healthcare infrastructure, high healthcare expenditure, and the early adoption of innovative medical technologies. Europe follows closely, benefiting from a robust healthcare system and a high prevalence of ENT disorders. The Asia Pacific region is anticipated to exhibit the highest growth rate during the forecast period, driven by increasing healthcare investments, improving healthcare infrastructure, and growing awareness about ENT disorders. Latin America and the Middle East & Africa are also expected to experience moderate growth due to improving healthcare services and rising health awareness among populations.

Product Type Analysis

In the ENT video otoscope market, the product type segment is broadly categorized into portable and standalone devices. Portable video otoscopes are gaining immense popularity due to their ease of use, convenience, and the ability to conduct examinations in various settings, including remote and rural areas. These devices are compact and lightweight, making them ideal for home visits and mobile clinics, thereby broadening their accessibility. The portability factor is crucial, particularly for pediatric and geriatric patients who may have difficulty traveling to healthcare facilities, thus driving the demand for portable devices.

Standalone ENT video otoscopes, on the other hand, are predomin

An interactive Story Map Series℠ explaining the links between the Demographic Transition Model and population pyramids (population structure) for almost all the countries in the world. It provides an excellent way to make spatial links with the demographic data. For example, each country is mapped using an interactive symbol representing its stage on the DTM. On clicking the symbol for any country, a pop-up provides a statement about its stage on the DTM and its 2018 population pyramid, provided by PopulationPyramid.net.The tabs in the Story Map Series℠ take the reader or presenter through an introduction and explanation of the DTM, followed by detail about particular places / countries currently at each stage including an example of anomalies which are less consistent with the model.The story map will be useful for a wide range of students and teachers of geography, demography and development at secondary and tertiary level.Credits and further study*Story Map template by Esri*Demographic Transition video by GeographyAllTheWay*Population structure diagrams from PopulationPyramid.net by Martin de Wulf based in Brussels, Belgium.*DTM diagram and population pyramid icons from Cool Geography *Population Education / PopEdBlog*BBC Bitesize Population growth and change*Thanks also to Ed Morgan of the ONS for very helpful feedback and further information.NB The DTM stages for each country are estimated and may be altered in due course.

As of the third quarter of 2024, Nigeria recorded the highest reach of online videos worldwide, with virtually 99.6 percent of its online population watching video content on a weekly basis. Ghana followed in second place, with 99 percent of internet users based in the region reporting to have watched online videos. Approximately, 92 percent of the global internet audience watched video content online during the last examined quarter.

Key YouTube Statistics (Editor’s Choice) YouTube recorded 70 billion monthly active users in March 2023, which includes 55.10% of worldwide active social media users. There have been more than 14 million daily active users currently on YouTube, in the United States of America this platform is accessed by 62% of users. YouTube is touted as the second largest search engine and the second most visited website after Google. Revenue earned by YouTube in the first two quarters of 2023 is around $14.358 billion. In 2023, YouTube Premium and YouTube Music have recorded 80 million subscribers collectively worldwide. YouTube consumers view more than a billion hours of video per day. YouTube has more than 38 million active channels. In the fourth quarter of 2021, YouTube ad revenue has been $8.6 billion. Around 3 million paid subscribers to access YouTube TV. YouTube Premium has around 1 billion paid users. In 2023, YouTube was banned in countries such as China excluding Macau and Hong Kong, Eritrea, Iran, North Korea, Turkmenistan, and South Sudan. With 166 million downloads, the YouTube app has become the second most downloaded entertainment application across the world after Netflix. With 91 million downloads, YouTube Kids has become the sixth most downloaded entertainment app in the world. Nearly 90% of digital consumers access YouTube in the US, making it the most popular social network for watching video content. Over 70% of YouTube viewership takes place on its mobile application. More than 70% of YouTube video content watched by people is suggested by its algorithm. The average duration of a video on YouTube is 12 minutes. An average YouTube user spends 20 minutes and 23 seconds on the platform daily. Around 28% of YouTube videos that are published by popular channels are in the English language. 77% of YouTube users watch comedy content on the platform. With 247 million subscribers, T-Series has become the most subscribed channel on YouTube. Around 50 million users log on to YouTube every day. YouTube's biggest concurrent views record has been at 2.3 billion from when SpaceX has gone live on the platform to unveil Falcon Heavy Rocket. The majority of YouTube users are in the age group of 15 to 35 years in the US. The male-female ratio of YouTube users is 11:9. Apple INC. has been touted as the biggest advertiser on YouTube in 2020 spending $237.15 million. YouTube produced total revenue of $19.7 billion in 2020. As of 2021, the majority of YouTube users (467 million) are from India. It is the most popular platform in the United States with 74 percent of adult users. YouTube contributes to nearly 25% of mobile traffic worldwide. Daily live streaming on YouTube has increased by 45% in total in 2020. In India, around 225 million people are active on the platform each hour as per the 2021 statistics. YouTube Usage and Viewership Statistics #1. YouTube accounts for more than 2 billion monthly active users Around 2.7 billion users log on to YouTube each month. The number of monthly active users of YouTube is expected to grow even further. #2. Around 14.3 billion people visit the platform every month The number of YouTube visitors is far higher compared to Facebook, Amazon, and Instagram. #3. YouTube is accessible across 100 countries in 80 languages. The platform is widely available across different communities and nations. #4. 53.9% of YouTube users are men and 46.1% of women use the platform As of 2023 statistics, 53.9% of men use the platform and 46.1% of women over 18 years are on YouTube. The share in the number of males and females is 1.38 billion and 1.18 billion respectively. Age Group Male Female 18 to 24 8.5% 6% 25 to 34 11.6% 8.6% 35 to 44 9% 7.5% 45 to 54 6.2% 5.7% 55 to 64 4.4% 4.5% Above 65 4.3% 5.4% #5. 99% of YouTube users are active on other social media networks as well. Fewer than 1% of YouTube users are solely dependent on the platform. #6. Users spend around 20 minutes and 23 seconds per day on YouTube on average It is quite a generous amount of time spent on any social network platform. #7. YouTube is the second most visited site worldwide With more than 14 billion visits per month, YouTube has become the second most visited site in the world. However, its parent company Google is the most visited site across the globe. As per the statistics, YouTube is the third most popular searched word on Google. #8. 694000 hours of video content are streamed on YouTube per minute YouTube has outweighed Netflix as well in terms of streaming video content. #9. Over 81% of total internet users have accessed YouTube #10. Nearly 450 million hours of video content are uploaded on YouTube each hour More than 5 billion videos are watched on YouTube per day. #11. India has the maximum numb

Medical HD Video Recorder Market Outlook

The global market size of Medical HD Video Recorders was valued at approximately USD 1.2 billion in 2023 and is projected to reach around USD 2.3 billion by 2032, growing at a compound annual growth rate (CAGR) of 7.1% over the forecast period. The primary growth factor driving this market includes the increasing demand for high-quality video recording in medical procedures for improved patient outcomes and documentation.

One significant growth factor for the Medical HD Video Recorder Market is the rising number of surgical procedures worldwide. As the global population ages and the prevalence of chronic diseases increases, the demand for surgeries is escalating. High-definition video recorders play a crucial role in these procedures by providing clear and detailed visual documentation, which aids in better diagnosis, treatment planning, and post-operative care. Additionally, the growing popularity of minimally invasive surgeries, which require precise video recording for effective execution, further propels the market growth.

Technological advancements in medical video recording equipment are also significantly boosting the market. The integration of AI and machine learning in video analytic tools has enhanced the capabilities of HD video recorders, offering better image quality, real-time processing, and improved storage solutions. Moreover, the shift towards digitalization in the healthcare sector, including the adoption of electronic health records (EHR) and telemedicine, has increased the demand for high-definition video recording for accurate data capture and sharing, further driving market expansion.

The increasing investment in healthcare infrastructure, particularly in emerging economies, is another critical growth driver for the Medical HD Video Recorder Market. Governments and private sectors in Asia Pacific, Latin America, and the Middle East are investing heavily in building modern healthcare facilities equipped with advanced medical technologies. These investments are enhancing healthcare delivery and broadening the market opportunities for HD video recorders in these regions. The rising awareness among healthcare professionals about the benefits of high-definition video recording in improving clinical outcomes is also contributing to the market growth.

Regionally, North America currently dominates the Medical HD Video Recorder Market, attributed to the well-established healthcare infrastructure, high adoption rate of advanced medical technologies, and significant presence of key market players. However, the Asia Pacific region is expected to witness the highest growth rate during the forecast period due to rapid healthcare advancements, increasing medical tourism, and favorable government initiatives to improve healthcare services. The rising prevalence of chronic diseases and the growing demand for quality medical care in countries like China and India further support the market's regional growth.

Product Type Analysis

The Medical HD Video Recorder Market is segmented into two primary product types: Standalone and Integrated. Standalone HD video recorders are independent devices that can be connected to various medical equipment for video recording purposes. These devices are highly favored in healthcare settings due to their flexibility, ease of use, and cost-effectiveness. The increasing demand for portable and user-friendly recording solutions in medical facilities is driving the growth of this segment. Standalone recorders are particularly popular in smaller healthcare facilities and clinics where budget constraints are a significant consideration.

On the other hand, Integrated HD video recorders are embedded within medical devices such as endoscopes, surgical microscopes, and radiology machines. These recorders offer seamless integration, enhanced functionality, and better space management, making them highly suitable for modern and advanced medical settings. The rising adoption of integrated systems in sophisticated surgical suites and specialized medical centers is expected to drive the growth of this segment. Additionally, integrated HD video recorders are preferred in high-volume hospitals and tertiary care centers where continuous and reliable video recording is essential for complex procedures.

The standalone segment is anticipated to hold a significant market share due to its widespread application across various medical procedures and its affordability. However, the integrated segment is expected to grow at a faster rate during the forecast period,

This dataset is the result of an experiment conducted in nine countries in Latin America and the Caribbean and published as the book "A Better World for Migrants in Latin America and the Caribbean". This project is joint work between the IDB and UNDP. The databases contain data collected for the impact evaluation of an intervention designed to explore which mechanisms are more effective in changing people's beliefs and attitudes toward migrants. The experiment was conducted in nine countries in Latin America and the Caribbean and consisted of two video interventions. The first video, the informative video, aimed to correct misinformation about the impact of migration by providing accurate information about the size of the migrant population and its characteristics. The second video, an emotive video, intended to appeal to the emotions and empathy of the local population.

Data on the global television market showed that there were an estimated **** billion TV households worldwide in 2021. According to the source, this figure will continue to grow and surpass *** billion by 2026. How are viewers receiving their television content? A more detailed look at television consumption by platform reveals that free-to-air digital terrestrial TV (FTA DTT) remains the most popular television distribution model worldwide. In addition to that, the latest reports also estimate that the number of IPTV households will exceed digital cable TV households for the first time in 2026. IPTV stands for internet protocol television and describes a new technology that delivers video content via the internet instead of traditional satellite or cable connections. Spotlight on the United States The number of TV households in the United States has been growing for decades. And yet, the U.S. pay TV penetration rate keeps dropping every year, mainly due to the ever-increasing accessibility and popularity of online video streaming options. Audiences no longer want to be tied to fixed broadcasting schedules, which is why many viewers are cutting the cord and canceling their pay TV bundles in favor of on-demand video content that can be watched whenever, wherever, and on whichever devices they want.

This dataset contains the most current and accurate global development data available including national, regional and global estimates. Data has been collected from the early 1960’s to present and is updated regularly depending on new data available on the indicators. This time series data offers indicators such as agriculture and food security, climate change, population growth, economic growth, education, energy, natural Resources and many more. This public dataset is hosted in Google BigQuery and is included in BigQuery's 1TB/mo of free tier processing. This means that each user receives 1TB of free BigQuery processing every month, which can be used to run queries on this public dataset. Watch this short video to learn how to get started quickly using BigQuery to access public datasets. What is BigQuery .

This dataset combines key health statistics from a variety of sources to provide a look at global health and population trends. It includes information on nutrition, reproductive health, education, immunization, and diseases from over 200 countries. This public dataset is hosted in Google BigQuery and is included in BigQuery's 1TB/mo of free tier processing. This means that each user receives 1TB of free BigQuery processing every month, which can be used to run queries on this public dataset. Watch this short video to learn how to get started quickly using BigQuery to access public datasets. What is BigQuery .

Cross-Platform and Mobile Advertising Market size was valued at USD 143.4 Billion in 2024 and is projected to reach USD 929.08 Billion by 2031, growing at a CAGR of 26.31% during the forecast period 2024-2031.

Global Cross-Platform And Mobile Advertising Market Drivers

Increasing Smartphone Penetration: Statista estimates that the worldwide smartphone user base will reach 6.92 billion by 2023. This constitutes 85.8% of the world's population, creating a large audience for mobile advertising.

Growth of Social Media Usage: According to DataReportal, the global social media user base reached 4.95 billion in January 2024, accounting for 61.4% of the global population. This extensive use opens up substantial prospects for cross-platform advertising strategies.

Rising Digital ad Spending: According to eMarketer, global digital ad spending is expected to reach USD 645.80 Billion by 2024, with mobile advertising accounting for 69.9%. This pattern implies a significant move toward mobile and cross-platform advertising methods.

Increased Time Spent on Mobile Devices: App Annie (formerly data.ai) reported that global consumers spent an average of 4.8 hours per day on mobile devices in 2021, a 30% increase from 2019. This increased interaction opens up more chances for advertising to reach their target demographic across numerous channels.

During the third quarter of 2024, 92 percent of internet users worldwide watched online videos on a monthly basis. Between the beginning of 2022 and the end of 2023, online video viewership remained constant among the global digital population. During the third quarter of 2022, approximately 92.8 percent of global users were reported watching online videos.

Video gaming is a hobby enjoyed by young and old across the globe. In 2025, there were over *** billion gamers across Asia Pacific, making it the largest market for video gaming worldwide, with Europe coming in second place with a gaming audience of *** million. In total, there were an estimated **** billion gamers across the globe.

As of February 2024, over a third of online users worldwide were aged between 25 and 34 years. Website visitors in this age bracket constituted the biggest group of online users worldwide. Also, 19 percent of global online users were aged 18 to 24 years. The global digital population aged 65 or older represented approximately 4.2 percent of all internet users worldwide. Social media usage and Meta Social media is a major driver of internet use, with a global penetration rate of 62.2 percent. On average, internet users spend 143 minutes per day on social media, highlighting its significant impact on daily online activities. The usage of social media is mostly dominated by Meta platforms, which own four of the largest social media platforms. Facebook leads the ranking with over three billion active users, followed by Instagram and WhatsApp. Instagram's global popularity Meta’s social video platform, Instagram, had long been one of the most engaging social media platforms worldwide, and it was projected to reach 1.44 billion monthly active users. Instagram was particularly favored by users aged 18 to 34, thanks to its ability to offer a variety of interactive content, from images and carousels. This diverse range of content types was a key factor in its popularity among its young user base.

According to a survey of global internet audiences in the third quarter of 2024, 83.6 percent of internet users played video games on any device. The Philippines had the highest video gaming usage reach, ranking first with a gaming penetration of 96.6 percent. Indonesia ranked second, with 96.4 percent of responding internet users stating that they played video games. The United Kingdom and Japan ranked last, with 71.1 and 64.4 percent of internet users, respectively, reporting their participation in video gaming. The impact of mobile gaming The global gaming penetration among online users was over 83 percent, highlighting how much of a mainstream hobby gaming has become. Additionally, as shown by the many mobile-first digital markets with strong gaming reach, the impact of readily available mobile gaming devices cannot be overstated. A survey from the third quarter of 2024 found that smartphones were the most popular way to play video games worldwide, with more than 67 percent of respondents stating to play video games in such a way. This usage rate was miles ahead of second-ranked laptop or desktop PCs, which only 34 percent of global gamers stated to use. Who are the global gaming audiences? A survey conducted in the third quarter of 2023 found that 89.6 percent of female internet users aged 16 to 24 years worldwide played video games on any kind of device. During the survey period, 92.6 percent of male respondents in the same age group stated that they played video games. Gaming is a more popular activity among younger age groups, but even seven in ten respondents between 55 and 64 years old stated that they were gamers. Gaming genre preferences vary by age group, but overall, shooters and action-adventure games rank first in terms of popularity among users. Other popular gaming genres were simulation and sports games.

As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger.

              Teens and social media

              As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious.
              Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.

Advertising Market Outlook

The global advertising market size was valued at approximately $700 billion in 2023 and is projected to reach around $1.2 trillion by 2032, growing at a CAGR of about 6.2% during the forecast period. The primary growth factor driving this market is the rapid expansion of digital platforms and the increasing importance of targeted advertising. The proliferation of smartphones and the internet has significantly transformed the advertising landscape, enabling advertisers to reach their audience more efficiently and effectively.

A major growth factor for the advertising market is the ever-increasing penetration of digital devices and internet connectivity. With more than half of the global population now having access to the internet, advertisers have an unprecedented opportunity to reach a vast audience. The rise of social media platforms, search engines, and video-sharing sites has further enabled highly targeted and measurable advertising campaigns, which have proven to be more efficient and cost-effective compared to traditional advertising methods.

Another significant driver is the advancements in data analytics and artificial intelligence. These technologies allow advertisers to analyze vast amounts of consumer data to understand behavior patterns and preferences, enabling them to create highly personalized and relevant advertisements. AI-driven programmatic advertising is gaining traction, as it automates the buying process of ads and optimizes them in real-time based on performance metrics, thus ensuring higher engagement rates and better ROI.

The shift towards mobile advertising also contributes significantly to market growth. With the increasing use of smartphones and mobile applications, advertisers are focusing more on mobile platforms to reach consumers. Mobile advertising offers unique advantages such as location-based targeting and the use of interactive content, which can enhance user engagement. Additionally, the development of 5G technology is expected to further boost mobile advertising by providing faster data speeds and more reliable connections, creating new opportunities for innovative ad formats.

In the evolving landscape of advertising, Experiential Advertising Agency Services have become increasingly vital. These services focus on creating immersive and interactive experiences that engage consumers on a deeper emotional level. By leveraging experiential marketing, brands can foster stronger connections with their audience, leading to enhanced brand loyalty and advocacy. This approach allows consumers to experience a brand's message firsthand, often through events, pop-up installations, or interactive digital experiences. As the advertising market continues to grow, the demand for experiential services is likely to rise, offering unique opportunities for brands to differentiate themselves in a crowded marketplace.

Regionally, the Asia Pacific region is emerging as a significant market for advertising, driven by the expanding middle-class population, increasing urbanization, and growing internet penetration. Countries like China and India are experiencing rapid growth in digital advertising, fueled by their large populations and thriving e-commerce sectors. North America and Europe continue to be mature markets with substantial advertising spending, particularly in digital formats. The Middle East & Africa and Latin America are also witnessing growth, albeit at a slower pace, as they gradually adopt digital advertising technologies.

Type Analysis

The advertising market is segmented by type, which includes Digital Advertising, Traditional Advertising, Out-of-Home Advertising, and Others. Digital advertising has seen the most rapid growth and is expected to continue dominating the market. It encompasses various formats such as display ads, video ads, social media ads, search engine marketing, and more. The key advantage of digital advertising is its ability to target specific demographics and measure campaign performance in real-time, providing valuable insights for advertisers. This segment's growth is further fueled by increasing internet usage and the proliferation of digital content platforms.

Traditional advertising, which includes print media, television, and radio, still holds a significant share of the market. Television remains a powerful medium for reaching a broad audience, especially for brand-building campai

As of April 2024, Bahrain was the country with the highest Instagram audience reach with 95.6 percent. Kazakhstan also had a high Instagram audience penetration rate, with 90.8 percent of the population using the social network. In the United Arab Emirates, Turkey, and Brunei, the photo-sharing platform was used by more than 85 percent of each country's population.