As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

As of March 2025, Google continued to dominate the global search engine industry by far, with an 89.62 percent market share. However, this stronghold may be showing signs of erosion, with its share across all devices dipping to its lowest point in over two decades. Bing, Google's closest competitor, currently holds a market share of 4.01 percent across, while Russia-based Yandex hikes to the third place with a share of around 2.51 percent. Competitive landscape and regional variations While Google's overall dominance persists, other search engines carve out niches in various markets and platforms. Bing holds a 12.21 percent market share across desktop devices worldwide, as Yandex and Baidu have found success inside and outside of their home markets. Yandex is used by over 63 percent of Russian internet users, but Baidu has seen its market share significantly in China As regional variations highlight the importance of local players in challenging Google's global supremacy, the company is likely to face more challenges with the AI-powered online search trend and increasing regulatory scrutiny. Search behavior and antitrust concerns Despite facing more competition, Google remains deeply ingrained in users' online habits. In 2024, "Google" itself was the most popular search query on its own platform, followed by "YouTube" - another Google-owned property. This self-reinforcing ecosystem has drawn scrutiny from regulators, with the European Commission imposing millionaire antitrust fines on the company. As its influence extends beyond search into various online services, the company's market position continues to be a subject of debate among industry watchdogs and authorities worldwide.

In January 2025, Google accounted for 93.82 percent of the global mobile search engine market worldwide. Yandex had 2.5 percent of the global mobile search, while, competitors like Baidu and Yahoo! accounted for less than one percent each on a global scale.

Google Search Statistics 2023

• Google is the most searched website in the World.
• Google receives more visitors than any other site. Google is accessed 89.3 trillion times per month.
• Google is used by billions of people every day to conduct their searches. Google is much more than a simple search engine.
• Google provides many other services. Google Shopping and Google News also feature. Google Mail, Google's popular email service, is included.
• Google organic search traffic is 16.3% of the total US searches.

In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

In February 2025, Microsoft Sites handled **** percent of all search queries in the United States. During the same period, Verizon Media (formerly known as Yahoo and Oath) had a search market share of little less than ** percent. Market leader Google generated **** percent of all core search queries in the United States.

Google is not only popular in its home country, but is also the dominant internet search provider in many major online markets, frequently generating between ** and ** percent of desktop search traffic. The search engine giant has a market share of over ** percent in India and accounted for the majority of the global search engine market, way ahead of other competitors such as Yahoo, Bing, Yandex, and Baidu. Google’s online dominance All roads lead to Rome, or if you are browsing the internet, all roads lead to Google. It is hard to imagine an online experience without the online behemoth, as the company offers a wide range of online products and services that all seamlessly integrate with each other. Google search and advertising are the core products of the company, accounting for the vast majority of the company revenues. When adding this up with the Chrome browser, Gmail, Google Maps, YouTube, Google’s ownership of the Android mobile operating system, and various other consumer and enterprise services, Google is basically a one-stop shop for online needs. Google anti-trust rulings However, Google’s dominance of the search market is not always welcome and is keenly watched by authorities and industry watchdogs – since 2017, the EU commission has fined Google over ***** billion euros in antitrust fines for abusing its monopoly in online advertising. In March 2019, European Commission found that Google violated antitrust regulations by imposing contractual restrictions on third-party websites in order to make them less competitive and fined the company *** billion euros.

Introduction

YouTube Statistics: YouTube dominates the digital landscape with 2.70 billion monthly active users among the world population in mid-2025, making it the second-largest search engine after Google and the second social platform, following Facebook, across the world.

People watch more than 1 billion hours of video on YouTube, that’s a million years of attention span. With over 20 million new videos uploaded to the platform every day, the YouTube content ecosystem is practically endless. Short-form video lovers have not been ignored.

With an astonishing 70 billion views a day on YouTube shorts, these viewers are generating a new level of interactions and engagement across the platform. Of course, mobile dominates; 63% of watch time happens on mobile devices. With over 100 million subscribers to YouTube Premium and YouTube Music, in addition to free, YouTube is indeed a premium entertainment platform.

The growth of the Internet since its inception has fueled strong demand and profitability for web design services, as both businesses and households increasingly conduct activities online. The pandemic accelerated this trend, forcing businesses to upgrade their digital presence amid lockdowns and remote work, which resulted in significant revenue gains for web designers in 2020. This trend continued in 2021 as the strong economic recovery boosted corporate profit and gave businesses greater funds to invest in the industry’s services. More recently, high inflation and rising interest rates have raised costs and curtailed demand, with some businesses opting for cheaper alternatives like templates rather than custom web design, contributing to a drop in revenue in 2022. Despite these challenges, rising stock prices linked to AI advancements pushed business income substantially upward, enabling further investment in web design through 2023 and 2024 and benefiting revenue. However, high inflation and rising interest rates have recently raised costs and curtailed demand, with some businesses opting for cheaper alternatives like templates rather than custom web design. In response to shifting client expectations, web designers now prioritize mobile-first design, rapid performance, personalization and interactive content. These adaptations, along with investments in new technologies, have allowed web designers—especially smaller ones—to differentiate themselves and sustain long-term growth. Overall, revenue for web design services companies has swelled at a CAGR of 2.3% over the past five years, reaching $47.4 billion in 2025. This includes a 1.5% rise in revenue in that year. Market saturation will limit revenue growth for website designers moving forward. With nearly all US adults now using the Internet, opportunities for finding new customers are dwindling as internet usage approaches universality. As a result, major providers may turn to mergers and acquisitions to maintain market share, while smaller companies will likely focus on niche markets or specific geographies to secure stable income. Additionally, tariffs imposed by the Trump administration could further restrain demand by increasing consumer prices, reducing disposable income and pushing the economy toward recession. In response, web designers may expand geographically to find new clients. Amid these headwinds, AI and automation technologies are transforming design workflows, increasing efficiency while fostering a greater need for skilled workers and enabling more tailored services. Companies are also adapting by prioritizing inclusivity and sustainability, attracting broader demographics and eco-conscious clients. Overall, revenue for web design services providers is forecast to inch upward at a CAGR of 1.1% over the next five years, reaching $49.9 billion in 2030.

As of August 2025, Google led the search engine market in the Philippines with a ***** percent share. In comparison, Bing's search engine had a market share of about *** percent, while Yahoo! accounted for about *** percent of the market.

Key YouTube Statistics (Editor’s Choice) YouTube recorded 70 billion monthly active users in March 2023, which includes 55.10% of worldwide active social media users. There have been more than 14 million daily active users currently on YouTube, in the United States of America this platform is accessed by 62% of users. YouTube is touted as the second largest search engine and the second most visited website after Google. Revenue earned by YouTube in the first two quarters of 2023 is around $14.358 billion. In 2023, YouTube Premium and YouTube Music have recorded 80 million subscribers collectively worldwide. YouTube consumers view more than a billion hours of video per day. YouTube has more than 38 million active channels. In the fourth quarter of 2021, YouTube ad revenue has been $8.6 billion. Around 3 million paid subscribers to access YouTube TV. YouTube Premium has around 1 billion paid users. In 2023, YouTube was banned in countries such as China excluding Macau and Hong Kong, Eritrea, Iran, North Korea, Turkmenistan, and South Sudan. With 166 million downloads, the YouTube app has become the second most downloaded entertainment application across the world after Netflix. With 91 million downloads, YouTube Kids has become the sixth most downloaded entertainment app in the world. Nearly 90% of digital consumers access YouTube in the US, making it the most popular social network for watching video content. Over 70% of YouTube viewership takes place on its mobile application. More than 70% of YouTube video content watched by people is suggested by its algorithm. The average duration of a video on YouTube is 12 minutes. An average YouTube user spends 20 minutes and 23 seconds on the platform daily. Around 28% of YouTube videos that are published by popular channels are in the English language. 77% of YouTube users watch comedy content on the platform. With 247 million subscribers, T-Series has become the most subscribed channel on YouTube. Around 50 million users log on to YouTube every day. YouTube's biggest concurrent views record has been at 2.3 billion from when SpaceX has gone live on the platform to unveil Falcon Heavy Rocket. The majority of YouTube users are in the age group of 15 to 35 years in the US. The male-female ratio of YouTube users is 11:9. Apple INC. has been touted as the biggest advertiser on YouTube in 2020 spending $237.15 million. YouTube produced total revenue of $19.7 billion in 2020. As of 2021, the majority of YouTube users (467 million) are from India. It is the most popular platform in the United States with 74 percent of adult users. YouTube contributes to nearly 25% of mobile traffic worldwide. Daily live streaming on YouTube has increased by 45% in total in 2020. In India, around 225 million people are active on the platform each hour as per the 2021 statistics. YouTube Usage and Viewership Statistics #1. YouTube accounts for more than 2 billion monthly active users Around 2.7 billion users log on to YouTube each month. The number of monthly active users of YouTube is expected to grow even further. #2. Around 14.3 billion people visit the platform every month The number of YouTube visitors is far higher compared to Facebook, Amazon, and Instagram. #3. YouTube is accessible across 100 countries in 80 languages. The platform is widely available across different communities and nations. #4. 53.9% of YouTube users are men and 46.1% of women use the platform As of 2023 statistics, 53.9% of men use the platform and 46.1% of women over 18 years are on YouTube. The share in the number of males and females is 1.38 billion and 1.18 billion respectively. Age Group Male Female 18 to 24 8.5% 6% 25 to 34 11.6% 8.6% 35 to 44 9% 7.5% 45 to 54 6.2% 5.7% 55 to 64 4.4% 4.5% Above 65 4.3% 5.4% #5. 99% of YouTube users are active on other social media networks as well. Fewer than 1% of YouTube users are solely dependent on the platform. #6. Users spend around 20 minutes and 23 seconds per day on YouTube on average It is quite a generous amount of time spent on any social network platform. #7. YouTube is the second most visited site worldwide With more than 14 billion visits per month, YouTube has become the second most visited site in the world. However, its parent company Google is the most visited site across the globe. As per the statistics, YouTube is the third most popular searched word on Google. #8. 694000 hours of video content are streamed on YouTube per minute YouTube has outweighed Netflix as well in terms of streaming video content. #9. Over 81% of total internet users have accessed YouTube #10. Nearly 450 million hours of video content are uploaded on YouTube each hour More than 5 billion videos are watched on YouTube per day. #11. India has the maximum numb

Digital advertising services’ popularity continues to surge with strong demand for online marketing solutions among both private and public sector organisations. Leaps and bounds in the number of firms providing these services to clients have supported this growth. Businesses and other organisations have become increasingly aware that digital marketing can hone in on their key markets more effectively than traditional print and TV advertising. Overall, industry revenue is expected to strengthen at an annualised 7.4% over the five years through 2024-25, to total $3.7 billion. This includes an estimated revenue hike of 3.3% in 2024-25 and a continued uptick in profit margins, as online activity continues to dominate in society and the business world. Search engine marketing (SEM) remains the industry's dominant service. More and more, businesses have been hiring digital advertising agencies to implement search engine optimisation (SEO) and pay-per-click (PPC) marketing campaigns to boost their visibility in search engine results. Social media platforms have quickly gained traction as online advertising channels as they can display particularly relevant ads to consumers based on data collected from their internet browsing activity. This has contributed to organisations increasingly seeking the services of digital advertising agencies to handle their social media presence. Demand for ads that can be viewed on mobile devices has also been amplified thanks to the rising proportion of domestic internet traffic generated by smartphones and tablets. Industry revenue is set to continue expanding rapidly over the coming years. This is largely in response to growing demand for SEM strategies, social media marketing services and digital advertising solutions for emerging content-viewing mediums (like augmented reality) and wearable technologies (like smartwatches). Even so, greater adoption of ad blocker software may dampen some demand for digital advertising services. Overall, industry revenue is forecast to expand at an annualised 4.8% over the five years through 2029-30, to total $4.7 billion.

Snapshot img

Content Marketing Market Size 2025-2029

The content marketing market size is forecast to increase by USD 539.3 million, at a CAGR of 13.9% between 2024 and 2029. The market is experiencing significant growth, driven by the increasing number of users on social media platforms. This trend underscores the importance of content marketing as a strategy for businesses to engage with their audience and build brand awareness.

Major Market Trends & Insights

North America dominated the market and contributed 36% to the growth during the forecast period.
The market is expected to grow significantly in APAC region as well over the forecast period.
Based on the End-user, the retail segment led the market and was valued at USD 130.70 million of the global revenue in 2023.
Based on the Platform, the blogging segment accounted for the largest market revenue share in 2023.

Market Size & Forecast

Market Opportunities: USD 160.04 Million
Future Opportunities: USD 539.3 Million
CAGR (2024-2029): 13.9%
North America: Largest market in 2023

Furthermore, the integration of Artificial Intelligence (AI) with social media management software is revolutionizing content creation, distribution, and measurement. However, this market is not without challenges. The rise of digital advertisement fraud poses a significant threat to the effectiveness and return on investment for content marketing efforts. Advertisers must navigate this obstacle by implementing robust fraud detection and prevention measures to protect their marketing budgets and maintain trust with their audience. In summary, the market is characterized by a growing user base on social media, the adoption of AI for content marketing, and the challenge of digital advertisement fraud. Companies seeking to capitalize on market opportunities and navigate challenges effectively must stay informed about these trends and adapt their strategies accordingly.

What will be the Size of the Content Marketing Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The content marketing landscape continues to evolve, with dynamic market activities shaping the industry's trajectory. Entities engage in various strategies to optimize their content, ensuring its distribution, relevance, and value resonate with their audiences. Content lifecycle management, a critical aspect of this endeavor, involves automation for link building and content analytics. Content format and authority are essential elements, with user experience (UX) and search intent guiding content creation. Content quality and trust are paramount, as entities strive to provide accurate and engaging information. Content metrics, such as engagement and ROI, provide valuable insights for continuous improvement.

Social media marketing and email marketing play significant roles in content distribution, while content strategy, globalization, and localization expand reach. Content creation, freshness, and optimization are essential for SEO, with backlink analysis and on-page optimization crucial for search engine rankings. Content personalization and monetization strategies evolve, with content amplification and syndication offering new opportunities for entities to engage their audiences. Content marketing platforms, calendars, and style guides streamline processes, ensuring seamless execution of content strategies. Content governance, a vital aspect of content management, ensures adherence to brand guidelines and legal requirements. Continuous monitoring and analysis of content metrics provide valuable insights for adjusting strategies and staying competitive in this ever-evolving market.

How is this Contenting Industry segmented?

The contenting industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Retail
  Automotive
  Financial services
  Telecom
  Others


Platform

  Blogging
  Videos
  Infographics
  Case studies
  Others


Objective

  Lead generation
  Brand awareness
  Thought leadership
  Others


Enterprise Size

  Large Enterprises
  Small and Medium Enterprises (SMEs)


Content Type

  Social Media Content
  Email Marketing
  Whitepapers
  Podcasts


Deployment Type

  On-premise
  Cloud-based solutions


Technology Integration

  AI-driven
  Non-AI-driven


Geography

  North America

    US
    Canada


  Europe

    Germany


  Middle East and Africa

    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By End-user Insights

The retail segment is estimated to witness significant growth during the forecast pe

As of December 2024, Google’s Chrome accounted for ***** percent of the global web browser market share. Firefox and Internet Explorer have experienced massively reduced market share in recent years as Chrome’s influence has expanded, and new competitors have entered the market. How are web browsers changing? In the UK, smartphones have overtaken traditional desktop computers as the most popular way to access the internet. Tech giants such as Samsung and Apple have used their smartphone hardware as a platform to encourage the use of their mobile web browsers. Each iPhone comes pre-loaded with Apple’s Safari set as its default internet browser, and consumers have become increasingly comfortable with the platform without having to seek it out themselves specifically. Google’s role in the web Throughout the years, Google has become increasingly vertically integrated at many levels of the tech industry. Already controlling the world’s most used search engine, the company also owns the world’s most popular web browser (Google Chrome), the world’s most popular email service (Gmail), the world’s most popular GPS mapping service (Google Maps), and has recently branched out into hardware itself, with its line of smartphones and wearable devices.

As of May 2025, Amazon was the biggest internet company worldwide with a market cap of over ************ U.S. dollars Second-ranked Alphabet had a market capitalization of **** trillion U.S. dollars. The end of the 1990s in the United States saw the rise of a great number of internet companies, also called online companies or a variety of the name “dot com,” where the “.com” domain is derived from the word commercial. At the time, such startups were merely riding the wave of early internet business, but had little capital and perhaps one good idea. Few companies have survived the burst of the dot com bubble and even fewer have managed to become internationally successful. A few notable exceptions are American companies such as Google (founded in 1998), Amazon (founded in 1994) or eBay Inc. (founded in 1995), and the Chinese online giant Alibaba (founded in 1998), which have come to be some of the largest internet companies in the world. One of the largest internet companies worldwide is currently Alphabet, the parent company of Google, with a market capitalization of **** trillion U.S. dollars as of May 2025. Having started as a PhD project at Stanford University, the Google project slowly gained traction and is now the number one search engine in the world, with a market share of ** percent on the search engine market. Due to a number of high profile acquisitions, Google has expanded its portfolio beyond search, to include the video content sharing site YouTube, the digital app platform Google Play Store, the webmail service Gmail and the web browser Google Chrome, to only name a few. In October 2015, Google reorganized itself into a newly created parent company, the multinational conglomerate Alphabet Inc. The biggest internet companies in terms of their workforce are currently Amazon, Alphabet and Meta.

The search engine Ecosia's worldwide market share has remained fairly stable between August 2019 and January 2025. In Germany, where the company is based, its market share fluctuated between 0.12 percent and 0.11 percent. This is still a small share of the market, which is dominated by Google. The search tool is powered by Microsoft Bing's search technology, which invests roughly 80 percent of its profits in tree planting and reforestation projects around the world.

In May 2025, the United States accounted for 27.12 percent of traffic to the online search website Bing.com. China was ranked second, accounting for 14.16 percent of web visits to the platform. The United Kingdom came in third place, closely followed by India and Germany, all accounting for less than five percent of the web page online volume.

In July 2025, booking.com was the most visited travel and tourism website worldwide. That month, Booking’s web page recorded almost *** million visits. Tripadvisor.com and wetter.com followed in the ranking, with roughly *** million and *** million visits, respectively. Popular online travel agencies in the U.S. Online travel agencies (OTAs), such as Booking.com and Expedia, offer a wide variety of services, including online hotel bookings, flight reservations, and car rentals. According to the Statista Consumer Insights Global survey, when looking at flight search engine online bookings by brand in the United States, Booking.com and Expedia were the most popular options when it came to making online flight reservations in 2025. When focusing on hotel and private accommodation online bookings in the U.S., Booking.com was again the most popular brand, followed by Airbnb, Expedia, and Hotels.com. Booking Holdings vs. Expedia Group Booking.com is one of the most popular sites of the online travel group Booking Holdings, the leading online travel agency worldwide based on revenue, that also owns brands like Priceline, Kayak, and Agoda. In 2024, Booking Holdings' revenue amounted to almost ** billion U.S. dollars, the highest figure reported by the company to date. Meanwhile, global revenue of Expedia Group, which manages brands like Expedia, Hotels.com, and Vrbo, reached nearly ** billion U.S. dollars that year.

As of February 2025, English was the most popular language for web content, with over 49.4 percent of websites using it. Spanish ranked second, with six percent of web content, while the content in the German language followed, with 5.6 percent. English as the leading online language United States and India, the countries with the most internet users after China, are also the world's biggest English-speaking markets. The internet user base in both countries combined, as of January 2023, was over a billion individuals. This has led to most of the online information being created in English. Consequently, even those who are not native speakers may use it for convenience. Global internet usage by regions As of October 2024, the number of internet users worldwide was 5.52 billion. In the same period, Northern Europe and North America were leading in terms of internet penetration rates worldwide, with around 97 percent of its populations accessing the internet.

In March 2025, the Google Chrome browser was the leader in the mobile internet browser market, with a share of 66.75 percent. As the runner-up, Apple’s Safari had a market share of around 23 percent. Other contenders in the field include Samsung Internet and Opera. Browser market Around half of the world’s population uses the internet regularly, and web browsers serve as the channel through which users from across the globe access the internet each day. As in the mobile browser market, Chrome is also the dominant figure in the overall web browser market. In December 2024, Chrome for Android and Chrome occupied the top two spots in the global web browser market. Chrome’s dominance is the most prominent in the desktop browser market: in 2024, Google’s popular browser accounted for nearly 67 percent of the market, miles ahead of its competitors. Google Chrome Released in 2008 by Google, Chrome has become one of the tech giant's most successful products over the years, together with their search engine Google Search, mobile operating system Android, e-mail service Gmail, etc. The success of Chrome has led to the expansion of the brand name into the company's other products such as Chrome OS, Chromecast, and Chromebook.