In 2024, global retail e-commerce sales reached an estimated ************ U.S. dollars. Projections indicate a ** percent growth in this figure over the coming years, with expectations to come close to ************** dollars by 2028. World players Among the key players on the world stage, the American marketplace giant Amazon holds the title of the largest e-commerce player globally, with a gross merchandise value of nearly *********** U.S. dollars in 2024. Amazon was also the most valuable retail brand globally, followed by mostly American competitors such as Walmart and the Home Depot. Leading e-tailing regions E-commerce is a dormant channel globally, but nowhere has it been as successful as in Asia. In 2024, the e-commerce revenue in that continent alone was measured at nearly ************ U.S. dollars, outperforming the Americas and Europe. That year, the up-and-coming e-commerce markets also centered around Asia. The Philippines and India stood out as the swiftest-growing e-commerce markets based on online sales, anticipating a growth rate surpassing ** percent.

Asia leads globally in e-commerce, exceeding *** trillion U.S. dollars in volume in 2024. The United States ranked second with over ************ U.S. dollars in market volume, and Europe came next, with a market volume of *** billion U.S. dollars in the same year. U.S. e-commerce: A growing slice of the retail pie While the United States maintains a strong position in the global e-retail market, there's still considerable room for expansion. E-commerce sales in the U.S. reached a record high of over *** billion dollars in the second quarter of 2024, accounting for ** percent of total retail sales. This represents a steady increase from previous years, yet indicates that traditional brick-and-mortar retail still dominates the American market. Latin America: An emerging e-commerce frontier Latin America is rapidly emerging as a key player in the global e-retail landscape, with a projected market volume of *** billion U.S. dollars by 2024. Brazil and Mexico lead the region, accounting for ** percent and ** percent of the Latin American e-commerce market, respectively. The region is also seeing a gradual increase in cross-border online sales, expected to reach ** percent of total e-commerce by 2025. Mobile commerce is proving to be a game-changer in Latin America, with m-commerce sales tripling since 2019 to reach approximately ** billion U.S. dollars by the end of 2024.

A comprehensive dataset providing key insights into the eCommerce industry, including global retail online sales projections, number of eCommerce stores, digital buyer statistics, revenue growth in the United States, sector-wise revenue details with a focus on consumer electronics, average conversion rates, and mobile commerce sales forecasts.

Significant fluctuations are estimated for all segments over the forecast period for the revenue. In general, the indicator appears to exhibit a positive trend, with more segments showing increasing values rather than decreasing values until 2029. Among them, the segment Food attains the highest value throughout the entire period, reaching **** trillion U.S. dollars. Find other insights concerning similar markets and segments, such as a comparison of cross-border revenue in Finland and a comparison of revenue in Spain.The Statista Market Insights cover a broad range of additional markets.

In 2024, global e-commerce sales grew by 7.7 percent compared to the previous year. In that period, e-commerce accounted for approximately 17 percent of all retail sales worldwide. Asian countries lead the way According to an estimate, China and Indonesia ranked first and second respectively on the list of countries with the greatest share of retail sales projected to take place online in 2023. Following the same trend, estimates also revealed that the three fastest-growing retail e-commerce countries in the world are all in Asia. Amazon on top When looking at the leading e-commerce companies worldwide, as opposed to the leading e-commerce countries, Amazon is the clear market leader with a market cap of over two trillion U.S. dollars as of March 2025. Not only that, but the Seattle-based multinational company is also by far the most visited online marketplace in the world, with approximately 4.8 billion monthly visits.

Graph and download economic data for E-Commerce Retail Sales as a Percent of Total Sales (ECOMPCTSA) from Q4 1999 to Q1 2025 about e-commerce, retail trade, percent, sales, retail, and USA.

Internet sales have played an increasingly significant role in retailing. In 2024, e-commerce accounted for over ** percent of retail sales worldwide. Forecasts indicate that by 2029, the online segment will make up close to over ** percent of total global retail sales. Retail e-commerce Online shopping has grown steadily in popularity in recent years. In 2024, global e-commerce sales amounted to over ************** U.S. dollars, a figure expected to exceed **** trillion U.S. dollars by 2028. Digital development in Latin America boomed during the COVID-19 pandemic, generating unprecedented e-commerce growth in various economies across the region. So much so that Brazil and Argentina appear to lead the world's fastest-growing online retail markets. This trend correlates strongly with the constantly improving online access, especially in "mobile-first" online communities, which have long struggled with traditioe-comernal fixed broadband connections due to financial or infrastructure constraints but enjoy the advantages of cheap mobile broadband connections. M-commerce on the rise The average order value of online shopping via smartphones and tablets still lags traditional e-commerce via desktop computers. However, e-retailers around the world have caught up in mobile e-commerce sales. Online shopping via smartphones is particularly prominent in Asia. By the end of 2021, Malaysia was the top digital market based on the percentage of the population that had purchased something by phone, with nearly ** percent having made a weekly mobile purchase. South Korea, Taiwan, and the Philippines completed the top of the ranking.

Mexico leads the eCommerce industry, achieving remarkable success with monthly sales of $5.51T. This solidifies its dominant market position, capturing a significant 19.36% share. Following closely behind is Nicaragua, which achieved monthly sales of $5.08T, accounting for 17.83% of the global eCommerce market. Ranking third among the top performers is United States, contributing 11.28% to the monthly eCommerce sales worldwide. Noteworthy mentions go to Italy, Canada and India, as they also hold substantial market shares.

Global retail ecommerce sales peaked during the pandemic despite huge issues with the supply chain. So what do people buy? Here are the ecommerce statistics on the biggest industries right now.

United States Retail Sales: E Commerce data was reported at 121.460 USD bn in Sep 2018. This records an increase from the previous number of 120.479 USD bn for Jun 2018. United States Retail Sales: E Commerce data is updated quarterly, averaging 36.097 USD bn from Dec 1999 (Median) to Sep 2018, with 76 observations. The data reached an all-time high of 141.719 USD bn in Dec 2017 and a record low of 5.241 USD bn in Dec 1999. United States Retail Sales: E Commerce data remains active status in CEIC and is reported by US Census Bureau. The data is categorized under Global Database’s United States – Table US.H002: Retail Sales: By NAIC System: Quarterly.

Global e-commerce market worth at USD 16790.46 Billion in 2024, is expected to surpass USD 67926.78 Billion by 2034, CAGR of 15% from 2025 to 2034.

According to Cognitive Market Research, the global cross-border e-commerce market size is USD 791542.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 30.50% from 2024 to 2031.

North America held the major market of more than 40%of the global revenue with a market size of USD 316616.88million in 2024 and will grow at a compound annual growth rate (CAGR) of 28.7%from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 237462.66million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 182054.71million in 2024 and will grow at a compound annual growth rate (CAGR) of 32.5%from 2024 to 2031.
Latin America's market will have more than 5% of the global revenue with a market size of USD 39577.11million in 2024 and will grow at a compound annual growth rate (CAGR) of 29.9%from 2024 to 2031.
Middle East and Africa are the major markets of around 2% of the global revenue with a market size of USD 15830.84 million in 2024 and will grow at a compound annual growth rate (CAGR) of 30.2%from 2024 to 2031.
The Credit/Debit Cards held the highest Cross border E commerce market revenue share in 2024.

Key Drivers of Cross border E commerce Market

Increasing Internet Penetration and Smartphone Adoption to Increase the Demand Globally

One of the key drivers in the cross-border e-commerce market is the increasing internet penetration and smartphone adoption worldwide. As more people gain access to the internet and smartphones, the potential customer base for online shopping expands, leading to a surge in cross-border e-commerce activities. The convenience of shopping online from international retailers, coupled with the availability of a wide range of products and competitive prices, has fueled the growth of cross-border e-commerce. Moreover, the ease of payment through digital wallets and online payment platforms has further facilitated cross-border transactions. This trend is expected to continue as internet infrastructure improves and smartphone technology becomes more affordable, driving the growth of cross-border e-commerce.

Growing Preference for Global Brands and Product Variety to Propel Market Growth

Another key driver in the cross-border e-commerce market is the growing preference among consumers for global brands and a wider variety of products. Cross-border e-commerce allows consumers to access products that may not be available in their local markets, giving them access to a broader selection of goods from around the world. This has led to an increase in demand for international brands and niche products that cater to specific interests and preferences. Additionally, cross-border e-commerce offers consumers the opportunity to compare prices and quality across different markets, empowering them to make informed purchasing decisions. As a result, retailers are increasingly focusing on expanding their product offerings and improving the shopping experience for cross-border shoppers, driving the growth of cross-border e-commerce.

Restraint Factors Of Cross border E commerce Market

Complex Regulatory Environment to Limit the Sales

One of the key restraints in the cross-border e-commerce market is the complex regulatory environment governing international trade and e-commerce. Different countries have varying regulations and policies regarding taxes, customs duties, import/export restrictions, and consumer protection laws, which can create barriers for cross-border e-commerce businesses. Adhering to these regulations can be challenging for e-commerce companies, especially smaller businesses that may not have the resources to navigate the complexities of international trade laws. This can result in delays, additional costs, and legal issues, limiting the growth of cross-border e-commerce.

Impact of Covid-19 on the Cross border E-commerce market

The Covid-19 pandemic has had a significant impact on the cross-border e-commerce market. With lockdowns and restrictions on movement imposed worldwide, consumers increasingly turned to online shopping for their needs. This surge in online shopping resulted in a spike in cross-border e-commerce as consumers sought products not available in their local markets or looked for better deals abroad. However, the pandemic also brought challenges such as disruptions in supply chains, logistics...

This statistic provides a ranking of the leading retail e-commerce markets worldwide based on sales between in 2020 with a forecast for 2021. In 2020, retail e-commerce sales in the United States amounted to ***** billion U.S. dollars and are projected to grow to ****** billion US dollars in 2021. However, China is by far the leading e-commerce market, with ******** billion U.S. dollars sales generated in 2020.

Canada Retail E-Commerce Sales data was reported at 4,425,564.000 CAD th in Dec 2022. This records a decrease from the previous number of 4,499,923.000 CAD th for Nov 2022. Canada Retail E-Commerce Sales data is updated monthly, averaging 1,878,200.500 CAD th from Jan 2016 (Median) to Dec 2022, with 84 observations. The data reached an all-time high of 4,943,411.000 CAD th in Dec 2020 and a record low of 789,553.000 CAD th in Feb 2016. Canada Retail E-Commerce Sales data remains active status in CEIC and is reported by Statistics Canada. The data is categorized under Global Database’s Canada – Table CA.H021: Retail E-Commerce Sales.

Asia leads the ranking of biggest e-commerce markets worldwide. The total revenue of online retail in Asian countries added up to nearly * trillion U.S. dollars in 2025. This was approximately *** billion U.S. dollars higher than the e-commerce revenue reached in the Americas. Australia, Oceania, and Africa were estimated to achieve far lower e-commerce revenues in 2025, with values below ** billion U.S. dollars. Asia’s leading position can mostly be ascribed to China, which achieved a revenue of over ************ U.S. dollars in 2024. How dominant is Asia in e-commerce? The e-commerce market is highly developed on the Asian continent, and will continue to grow. For instance, India is among the countries with the highest Compound Annual Growth Rate (CAGR) for its e-commerce market. Between 2025 and 2029, the market value is forecast to grow with over ** percent annually. The Latin-American e-commerce market is also forecast to grow quickly in the coming years. Large Asian e-commerce markets have a strong influence over the rest of the world. A concrete example of an Asian e-commerce channel that is being adopted in the West is the TikTok Shop, connecting social media and e-commerce to form social commerce.

The E-Commerce Market Report is Segmented by Business Model (B2C, B2B), Device Type (Smartphone / Mobile, Desktop and Laptop, Other Device Types), Payment Method (Credit / Debit Cards, Digital Wallets, BNPL, Other Payment Method), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, and More) and Geography. The Market Forecasts are Provided in Terms of Value (USD).

E-commerce Analytics Software Market size was valued at USD 15.4 Billion in 2024 and is projected to reach USD 17.24 Billion by 2031, growing at a CAGR of 19.7 % during the forecast period 2024-2031.Global E-commerce Analytics Software Market DriversFast Growth of the E-Commerce Sector: Over the past ten years, the global e-commerce sector has grown at an exponential rate due to reasons like rising internet penetration, smartphone use, and shifting consumer tastes. Robust analytics solutions are becoming more and more necessary as more organisations go online in order to better analyse customer behaviour, streamline processes, and increase sales.Demand for Actionable Insights: Businesses are using analytics software more and more in the fiercely competitive e-commerce sector to obtain actionable insights into a range of business-related topics, such as customer demographics, purchasing trends, website traffic, and marketing efficacy. By using these insights, organisations may improve the overall customer experience, tailor marketing campaigns, and make well-informed decisions.Emphasis on Customer Experience: Businesses are placing a higher priority on using analytics software to better understand and accommodate customer requirements and preferences since it is becoming a crucial differentiator in the e-commerce sector. Through the examination of consumer contact, feedback, and satisfaction data, businesses can pinpoint opportunities for enhancement and modify their products to align with changing demands.Technological Developments: The progress of ecommerce analytics software is being driven by the ongoing technological developments, especially in fields like big data analytics, artificial intelligence (AI), and machine learning (ML). Businesses can now process massive amounts of data in real-time, identify intricate patterns and trends, and produce predictive insights that can guide strategic decision-making thanks to these technologies.Growing Significance of Omnichannel Retailing: Companies are using omnichannel retailing tactics more and more as a result of the expansion of various sales channels, such as websites, mobile apps, social media platforms, and physical stores. Consolidating data from these various channels, offering a comprehensive picture of customer behaviour across touchpoints, and facilitating smooth integration and optimisation of the complete sales ecosystem are all made possible by ecommerce analytics software.Emphasis on Cost Efficiency and ROI: Businesses are giving top priority to solutions that provide measurable returns on investment (ROI) and aid in optimising operating costs in a time of constrained budgets and heightened scrutiny of spending. Ecommerce analytics software is seen as a crucial tool for increasing profitability and efficiency because it helps companies find inefficiencies, optimise marketing budgets, and generate more income.Regulatory Compliance and Data Security Issues: Businesses are facing more and more pressure to maintain compliance and safeguard customer data as a result of the introduction of data privacy laws like the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR). In response to these worries, ecommerce analytics software companies are strengthening data security protocols, putting in place strong compliance frameworks, and providing capabilities like anonymization and encryption to protect sensitive data.

CE Vision is the premier alternative data set tracking credit & debit consumer spend in Europe. Clients use CE Vision global retail & ecommerce sales data for market research and competitive intelligence analysis public & private company growth and macro trends by country.

China E-commerce: Sales Revenue: YoY: Year to Date: Business to Business data was reported at 25.400 % in Jun 2017. This records an increase from the previous number of 18.180 % for Dec 2016. China E-commerce: Sales Revenue: YoY: Year to Date: Business to Business data is updated quarterly, averaging 25.650 % from Dec 2010 (Median) to Jun 2017, with 14 observations. The data reached an all-time high of 36.000 % in Dec 2011 and a record low of -13.700 % in Dec 2015. China E-commerce: Sales Revenue: YoY: Year to Date: Business to Business data remains active status in CEIC and is reported by China e-business Research Center. The data is categorized under China Premium Database’s Information and Communication Sector – Table CN.ICG: E-commerce: Business Sales Revenue.

The eCommerce activity of E Star Global E Commerce Sales and Marketing A.Ş. amounted to US$1m in 2024. Learn more about their online business including detailed eCommerce revenue analytics.