This dataset offers a comprehensive overview of the iPhone's journey in the global smartphone market from 2010 to 2024 . It includes:

📊 Number of iPhone Users: Total users worldwide and within the USA. 📈 Sales Figures: Yearly iPhone sales data. 🏆 Market Share: Comparison of iOS and Android market shares across years. This dataset is perfect for:

Market forecasting and trend analysis. Competitive landscape studies between iOS and Android. Consumer behavior research in the tech industry. Whether you're a data scientist, market analyst, or tech enthusiast, this dataset provides valuable insights to support your research and projects.

Samsung held a ** percent share of the global smartphone market in the first quarter of 2024. Apple followed closely behind, with an overall share of ** percent. The changing face of the smartphone market The make-up of the smartphone market has changed significantly since 2009. Nokia used to lead the industry with almost ** percent of the smartphone market share in 2007, and before the arrival of the iPhone, it was hard for consumers to imagine Nokia becoming a market outsider. Huawei's rise and fall have had a significant impact on the face of the market. Huawei consistently challenged Apple and Samsung for position at the top of the market, even leading it in the second quarter of 2020. Huawei has not appeared in the top five since the second quarter of 2021, largely as a result of trade restrictions. RIM’s Blackberry devices stand as an example of the effect large-display touchscreen devices had on the market. Blackberry devices sold on a number of strengths, including a well-designed physical QWERTY keyboard and secure enterprise integration. The Blackberry lost its unique value as touchscreen devices improved, leading to a significant decline in revenue. RIM eventually ceased development of the Blackberry in 2016.

Laos Internet Usage: Device Vendor Market Share: Mobile: Orbic data was reported at 0.000 % in 25 Jul 2024. This stayed constant from the previous number of 0.000 % for 24 Jul 2024. Laos Internet Usage: Device Vendor Market Share: Mobile: Orbic data is updated daily, averaging 0.000 % from Jul 2024 (Median) to 25 Jul 2024, with 10 observations. The data reached an all-time high of 0.060 % in 20 Jul 2024 and a record low of 0.000 % in 25 Jul 2024. Laos Internet Usage: Device Vendor Market Share: Mobile: Orbic data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Laos – Table LA.SC.IU: Internet Usage: Device Vendor Market Share.

Malawi Internet Usage: Device Vendor Market Share: Mobile: MyPhone data was reported at 0.000 % in 10 Apr 2025. This stayed constant from the previous number of 0.000 % for 09 Apr 2025. Malawi Internet Usage: Device Vendor Market Share: Mobile: MyPhone data is updated daily, averaging 0.000 % from Feb 2025 (Median) to 10 Apr 2025, with 18 observations. The data reached an all-time high of 0.060 % in 24 Feb 2025 and a record low of 0.000 % in 10 Apr 2025. Malawi Internet Usage: Device Vendor Market Share: Mobile: MyPhone data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Malawi – Table MW.SC.IU: Internet Usage: Device Vendor Market Share.

Russia Internet Usage: Device Vendor Market Share: Mobile: T-Mobile data was reported at 0.000 % in 11 Sep 2023. This stayed constant from the previous number of 0.000 % for 10 Sep 2023. Russia Internet Usage: Device Vendor Market Share: Mobile: T-Mobile data is updated daily, averaging 0.000 % from Sep 2023 (Median) to 11 Sep 2023, with 9 observations. The data reached an all-time high of 0.050 % in 07 Sep 2023 and a record low of 0.000 % in 11 Sep 2023. Russia Internet Usage: Device Vendor Market Share: Mobile: T-Mobile data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Russian Federation – Table RU.SC.IU: Internet Usage: Device Vendor Market Share.

The global number of smartphone users in was forecast to continuously increase between 2024 and 2029 by in total 1.8 billion users (+42.62 percent). After the ninth consecutive increasing year, the smartphone user base is estimated to reach 6.1 billion users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like Australia & Oceania and Asia.

Samoa Internet Usage: Device Vendor Market Share: Mobile: Sumsung data was reported at 0.000 % in 11 Feb 2025. This stayed constant from the previous number of 0.000 % for 10 Feb 2025. Samoa Internet Usage: Device Vendor Market Share: Mobile: Sumsung data is updated daily, averaging 0.000 % from Jul 2024 (Median) to 11 Feb 2025, with 199 observations. The data reached an all-time high of 2.330 % in 04 Nov 2024 and a record low of 0.000 % in 11 Feb 2025. Samoa Internet Usage: Device Vendor Market Share: Mobile: Sumsung data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Samoa – Table WS.SC.IU: Internet Usage: Device Vendor Market Share.

The number of smartphone users in the United States was forecast to continuously increase between 2024 and 2029 by in total 17.4 million users (+5.61 percent). After the fifteenth consecutive increasing year, the smartphone user base is estimated to reach 327.54 million users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like Mexico and Canada.

Libya Internet Usage: Device Vendor Market Share: Mobile: TCL data was reported at 0.000 % in 07 May 2025. This stayed constant from the previous number of 0.000 % for 06 May 2025. Libya Internet Usage: Device Vendor Market Share: Mobile: TCL data is updated daily, averaging 0.000 % from Jun 2024 (Median) to 07 May 2025, with 253 observations. The data reached an all-time high of 0.160 % in 14 Nov 2024 and a record low of 0.000 % in 07 May 2025. Libya Internet Usage: Device Vendor Market Share: Mobile: TCL data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Libya – Table LY.SC.IU: Internet Usage: Device Vendor Market Share.

The population share with mobile internet access in North America was forecast to increase between 2024 and 2029 by in total 2.9 percentage points. This overall increase does not happen continuously, notably not in 2028 and 2029. The mobile internet penetration is estimated to amount to 84.21 percent in 2029. Notably, the population share with mobile internet access of was continuously increasing over the past years.The penetration rate refers to the share of the total population having access to the internet via a mobile broadband connection.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the population share with mobile internet access in countries like Caribbean and Europe.

Switzerland is leading the ranking by population share with mobile internet access , recording 95.06 percent. Following closely behind is Ukraine with 95.06 percent, while Moldova is trailing the ranking with 46.83 percent, resulting in a difference of 48.23 percentage points to the ranking leader, Switzerland. The penetration rate refers to the share of the total population having access to the internet via a mobile broadband connection.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

In 2022, smartphone vendors sold around 1.39 billion smartphones were sold worldwide, with this number forecast to drop to 1.34 billion in 2023.

Smartphone penetration rate still on the rise

Less than half of the world’s total population owned a smart device in 2016, but the smartphone penetration rate has continued climbing, reaching 78.05 percent in 2020. By 2025, it is forecast that almost 87 percent of all mobile users in the United States will own a smartphone, an increase from the 27 percent of mobile users in 2010.

Smartphone end user sales

In the United States alone, sales of smartphones were projected to be worth around 73 billion U.S. dollars in 2021, an increase from 18 billion dollars in 2010. Global sales of smartphones are expected to increase from 2020 to 2021 in every major region, as the market starts to recover from the initial impact of the coronavirus (COVID-19) pandemic.

Ivory Coast Internet Usage: Device Vendor Market Share: Mobile: Crosscall data was reported at 0.000 % in 07 May 2025. This stayed constant from the previous number of 0.000 % for 06 May 2025. Ivory Coast Internet Usage: Device Vendor Market Share: Mobile: Crosscall data is updated daily, averaging 0.000 % from Oct 2024 (Median) to 07 May 2025, with 14 observations. The data reached an all-time high of 0.070 % in 03 May 2025 and a record low of 0.000 % in 07 May 2025. Ivory Coast Internet Usage: Device Vendor Market Share: Mobile: Crosscall data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Ivory Coast – Table CI.SC.IU: Internet Usage: Device Vendor Market Share.

Germany Internet Usage: Device Vendor Market Share: Mobile: Sharp data was reported at 0.000 % in 20 Sep 2024. This stayed constant from the previous number of 0.000 % for 19 Sep 2024. Germany Internet Usage: Device Vendor Market Share: Mobile: Sharp data is updated daily, averaging 0.010 % from Sep 2024 (Median) to 20 Sep 2024, with 9 observations. The data reached an all-time high of 0.030 % in 16 Sep 2024 and a record low of 0.000 % in 20 Sep 2024. Germany Internet Usage: Device Vendor Market Share: Mobile: Sharp data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Germany – Table DE.SC.IU: Internet Usage: Device Vendor Market Share.

Monaco Internet Usage: Device Vendor Market Share: Mobile: Omix data was reported at 0.000 % in 20 Mar 2025. This stayed constant from the previous number of 0.000 % for 19 Mar 2025. Monaco Internet Usage: Device Vendor Market Share: Mobile: Omix data is updated daily, averaging 0.000 % from Apr 2024 (Median) to 20 Mar 2025, with 18 observations. The data reached an all-time high of 0.260 % in 16 Mar 2025 and a record low of 0.000 % in 20 Mar 2025. Monaco Internet Usage: Device Vendor Market Share: Mobile: Omix data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Monaco – Table MC.SC.IU: Internet Usage: Device Vendor Market Share.

New Caledonia Internet Usage: Device Vendor Market Share: Mobile: Neffos data was reported at 0.000 % in 25 Dec 2024. This stayed constant from the previous number of 0.000 % for 24 Dec 2024. New Caledonia Internet Usage: Device Vendor Market Share: Mobile: Neffos data is updated daily, averaging 0.000 % from Dec 2024 (Median) to 25 Dec 2024, with 9 observations. The data reached an all-time high of 0.080 % in 21 Dec 2024 and a record low of 0.000 % in 25 Dec 2024. New Caledonia Internet Usage: Device Vendor Market Share: Mobile: Neffos data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s New Caledonia – Table NC.SC.IU: Internet Usage: Device Vendor Market Share.

Sierra Leone Internet Usage: Device Vendor Market Share: Mobile: Doogee data was reported at 0.000 % in 22 Sep 2024. This stayed constant from the previous number of 0.000 % for 21 Sep 2024. Sierra Leone Internet Usage: Device Vendor Market Share: Mobile: Doogee data is updated daily, averaging 0.000 % from Sep 2024 (Median) to 22 Sep 2024, with 9 observations. The data reached an all-time high of 0.060 % in 18 Sep 2024 and a record low of 0.000 % in 22 Sep 2024. Sierra Leone Internet Usage: Device Vendor Market Share: Mobile: Doogee data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Sierra Leone – Table SL.SC.IU: Internet Usage: Device Vendor Market Share.

The global number of smartphone users in was forecast to continuously increase between 2024 and 2029 by in total 1.8 billion users (+42.62 percent). After the fifteenth consecutive increasing year, the smartphone user base is estimated to reach 6.1 billion users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like the Americas and Asia.

Andorra Internet Usage: Device Vendor Market Share: Mobile: Prestigio data was reported at 0.000 % in 09 Jul 2024. This stayed constant from the previous number of 0.000 % for 08 Jul 2024. Andorra Internet Usage: Device Vendor Market Share: Mobile: Prestigio data is updated daily, averaging 0.000 % from Nov 2023 (Median) to 09 Jul 2024, with 36 observations. The data reached an all-time high of 0.070 % in 05 Jul 2024 and a record low of 0.000 % in 09 Jul 2024. Andorra Internet Usage: Device Vendor Market Share: Mobile: Prestigio data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Andorra – Table AD.SC.IU: Internet Usage: Device Vendor Market Share.

In the fourth quarter of 2024, Samsung shipped around 52 million smartphones, a decrease from the both the previous quarter and the same quarter of the previous year. Samsung’s sales consistently place the smartphone giant among the top three smartphone vendors in the world, alongside Xiaomi and Apple. Samsung smartphone sales – how many phones does Samsung sell? Global smartphone sales reached over 1.2 billion units during 2024. While the global smartphone market is led by Samsung and Apple, Xiaomi has gained ground following the decline of Huawei. Together, these three companies hold more than 50 percent of the global smartphone market share.