In January 2025, the online search engine Bing accounted for 4.04 percent of the global search market across all devices, while market leader Google held a search traffic share of around 89.62 percent. Meanwhile, Yandex's market share was 2.62 percent, while Yahoo! represented around 1.34 percent.

As of January 2025, online search engine Bing accounted for 12.23 percent of the global desktop search market, while market leader Google had a share of around 78.83 percent. Meanwhile, Yahoo's market share was 3.07 percent. Google in the global market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2023, with a market capitalization of 1,6 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2023 with roughly 305.6 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its’ alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users were nearly 36 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong percentage decrease of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. In the first quarter of 2022 nearly 56 percent of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 27 percent of users in Mexico said they used Yahoo. Another search engine, Bing, operated by Microsoft, was the second most popular search engine in the United Kingdom after Google.

In January 2025, Google accounted for 93.82 percent of the global mobile search engine market worldwide. Yandex had 2.5 percent of the global mobile search, while, competitors like Baidu and Yahoo! accounted for less than one percent each on a global scale.

In January 2025, the search engine Bing had a market share of 4.04 percent. Bing, Microsoft's search engine, holds a far smaller share of the search engine market compared to Google. In some markets, like Russia and China, Bing is less popular as there are local search engines; Yandex and Baidu, for example.

According to Cognitive Market Research, the global Enterprise Search Engine market size will be USD 4358.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 9.70% from 2024 to 2031. North America held the major market share for more than 40% of the global revenue with a market size of USD 1743.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.9% from 2024 to 2031. Europe accounted for a market share of over 30% of the global revenue with a market size of USD 1307.46 million. Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 1002.39 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.7% from 2024 to 2031. Latin America had a market share of more than 5% of the global revenue with a market size of USD 217.91 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.1% from 2024 to 2031. Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 87.16 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.4% from 2024 to 2031. The Solution category is the fastest growing segment of the Enterprise Search Engine industry Market Dynamics of Enterprise Search Engine Market Key Drivers for Enterprise Search Engine Market Increasing Data Volume to Boost Market Growth The increasing volume of data generated by organizations is a primary driver of the Enterprise Search Engine Market. As businesses accumulate vast amounts of structured and unstructured data from various sources—such as emails, documents, social media, and databases—the need for efficient retrieval and management becomes critical. Enterprise search engines enable organizations to sift through this data quickly, providing employees with timely access to information that can enhance decision-making and productivity. Additionally, the proliferation of big data technologies and cloud storage solutions contributes to data growth, necessitating robust search capabilities to ensure that valuable insights are not lost. This demand for streamlined access to comprehensive information continues to fuel the expansion of the enterprise search engine market. For instance, Google launched local search functionalities that were previewed earlier this year. These features enable users to explore their environment using their smartphone camera. Additionally, Google has added an option to search for restaurants by specific dishes and introduced new search capabilities within the Live View feature of Google Maps. Increasing Demand for Data-Driven Decision-Making to Drive Market Growth The rising demand for data-driven decision-making is significantly driving the Enterprise Search Engine Market. Organizations increasingly recognize the value of leveraging data analytics to inform strategic decisions, enhance operational efficiency, and improve customer experiences. As businesses strive to become more agile and responsive to market changes, they require quick access to relevant data across various departments and sources. Enterprise search engines facilitate this by enabling employees to efficiently retrieve and analyze critical information, thus supporting informed decision-making processes. Moreover, the integration of advanced analytics and artificial intelligence into enterprise search solutions further empowers organizations to derive actionable insights from their data. This trend towards a data-centric approach in business operations continues to propel the growth of the enterprise search engine market. Restraint Factor for the Enterprise Search Engine Market High Implementation Costs will Limit Market Growth High implementation costs are a significant restraint on the growth of the Enterprise Search Engine Market. Deploying enterprise search solutions often involves substantial initial investments in software, hardware, and integration services. Organizations must consider expenses related to customizing the search engine to fit their unique data architectures and user needs. Additionally, ongoing maintenance, updates, and training for staff can contribute to overall costs, making it challenging for smaller businesses or those with limited budgets to adopt these systems. This financial barrier can hinder organizations from fully realizing the benefits of enterprise search engines, leading to underinvestment in critical technologies that support data acces...

In January 2025, Google accounted for 93.89 percent of the global mobile search engine market worldwide. Ever since the release of Google Search in 1997, the company's search engine has dominated the search engine market, maintaining a margin of more than 93 percentage points since January 2015. Currently owned by the parent corporation Alphabet Inc., Google has one of the highest tech company revenues, with roughly 305.63 billion U.S. dollars in 2023.

Explore the Search Engine Optimization Services Market trends! Covers key players, growth rate 16.2% CAGR, market size $194.6 Billion, and forecasts to 2034. Get insights now!

According to Cognitive Market Research, the global search engine optimization services market size was estimated at USD 45.2 billion in 2022 and will increase at a 17.90% compound annual growth rate (CAGR) from 2023 to 2030. How is Market for Search Engine Optimisation Services Being Affected by the Major Trends?

Increasing Revenues of Digital Advertising to Provide Viable Market Output

It is anticipated that in the near future, digital advertising will surpass conventional means of advertising like print, television, radio, movies, and outdoors. Advertisers are resorting to digital advertising to reach the required demographic segments as consumer viewing shifts farther away from traditional networks towards digital alternatives, creating demand for SEO services to increase website exposure and draw in online traffic. Mobile internet advertising is another industry that is expanding thanks to the growing popularity of smartphones.

Internet advertising revenue climbed from 2021 to 2022 by 10.8% (YoY) to $209.7 billion, and overall revenue increased by $20.4 billion (YoY). Ad revenues for the first half of the year exceeded $100 billion for the first time, with Q1 seeing the largest gain, up 21.1% from Q2 and Q2. Revenues fell in Q3 (8.4%) and Q4 (4.4%).

(Source:www.iab.com/news/despite-headwinds-digital-advertising-delivered-double-digit-growth-in-2022-according-to-the-iab-internet-advertising-revenue-report/)

Advertisers increasingly value deep engagement, leading to a shift in advertising budgets from traditional to digital platforms, accelerating the demand for search engine optimization services throughout the forecast term.

Affordable internet in developing countries to propel market growth

The Factors Restraining Growth of the Search Engine Optimization Services Market

Rising In-house Team And Online SEO Tools to Hinder Market Growth

Many businesses are assembling their own in-house SEO teams to meet their specific needs. The business must establish an internal SEO team and streamline the procedure as the organization grows. The in-house SEO team guarantees cost savings and quick response times for campaigns and takes into account brand objectives, data security, and resource quality as well. Additionally, it enables control over output control. Additionally, online SEO tools can be used by anyone to improve their search, negating the need to speak with a third-party search engine optimization services supplier. The expansion of the search engine optimization services market is hampered by the rise of in-house teams and the accessibility of SEO online.

Impact of COVID–19 on the Search Engine Optimisation Services Market

Nearly every business on the planet has suffered setbacks due to the pandemic. This is because numerous preventative lockdowns and other worldwide limitations imposed by regulatory bodies have seriously hampered each company's manufacturing and supply chain operations. The market for search engine optimization services globally is not an exception. Additionally, because this epidemic has negatively influenced most people's finances, people are now more concerned with cutting back on their discretionary spending, which has decreased consumer demand. These variables will impact the global search engine optimization services market's revenue trajectory during the forecast period. However, the global search engine optimization services industry is projected to recover as regional regulatory authorities start to loosen these imposed limits. Introduction of Search Engine Optimization Services

The search engine optimization (SEO) services market comprises companies (organizations, sole proprietors, or partnerships) that sell SEO consultancy services to companies looking to optimize their websites. The industry is driven by the increased use of digital marketing strategies and the demand for more presence on key search engines. The search engine optimization services market grew throughout the historical period due to rising digital media consumption, increased smartphone and internet service penetration, older generations becoming more digitally empowered, and supportive government measures.

Between 2023 and 2028, an additional 910.3 million smartphone users will be worldwide (an increase of 17.33 percent). After five years of growth, the number of smartphone users is expected to reach 6.2 billion in 2028, reachi...

In March 2024, Google was the leader among search engines in Norway, with 94.2 percent of the market share. Bing and Yahoo!, followed, accounting for market shares of roughly 3.74 percent and 1.22 percent respectively. The figures were similar for desktop search engines in the country. Google’s growth can be seen in the company’s revenue figures over the years, with a dramatic increase from 0.4 billion U.S. dollars in 2002, to over 181 billion U.S. dollars in 2020. What were Norwegians "googling"? Google offers limitless information online, but the most commonly entered search term by Norwegians in 2020 was “Oslo”. “VG”, abbreviated from “Verdens Gang”, or “The course of the World” was the leading online newspaper in Norway and ranked second. Google search engine worldwide Google has been the global leader among search engines for the past decade. Despite a slight decrease in its market share, the figures have been relatively stable throughout the observed period. As of June 2021, Google accounted for over 87 percent of the global search engine market.

Brazil Internet Usage: Search Engine Market Share: Tablet: ICQ Search data was reported at 0.000 % in 25 Oct 2024. This stayed constant from the previous number of 0.000 % for 24 Oct 2024. Brazil Internet Usage: Search Engine Market Share: Tablet: ICQ Search data is updated daily, averaging 0.000 % from Mar 2024 (Median) to 25 Oct 2024, with 18 observations. The data reached an all-time high of 0.070 % in 31 Mar 2024 and a record low of 0.000 % in 25 Oct 2024. Brazil Internet Usage: Search Engine Market Share: Tablet: ICQ Search data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Brazil – Table BR.SC.IU: Internet Usage: Search Engine Market Share.

Cabo Verde Internet Usage: Search Engine Market Share: Desktop: PrivacyWall data was reported at 0.000 % in 24 Feb 2025. This stayed constant from the previous number of 0.000 % for 23 Feb 2025. Cabo Verde Internet Usage: Search Engine Market Share: Desktop: PrivacyWall data is updated daily, averaging 0.000 % from Feb 2024 (Median) to 24 Feb 2025, with 370 observations. The data reached an all-time high of 2.990 % in 12 Aug 2024 and a record low of 0.000 % in 24 Feb 2025. Cabo Verde Internet Usage: Search Engine Market Share: Desktop: PrivacyWall data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Cabo Verde – Table CV.SC.IU: Internet Usage: Search Engine Market Share.

The search engine Ecosia's worldwide market share has remained fairly stable between August 2019 and January 2025. In Germany, where the company is based, its market share fluctuated between 0.12 percent and 0.11 percent. This is still a small share of the market, which is dominated by Google. The search tool is powered by Microsoft Bing's search technology, which invests roughly 80 percent of its profits in tree planting and reforestation projects around the world.

As of the second quarter of 2023, globally, the channel in which consumers started their online shopping journey was search engines. A total 44 percent of shoppers worldwide used search engines such as Google to begin searching for products, while 41 percent opted to start the shopping journey using a specific online store.

In January 2025, online search engine Bing accounted for almost six percent of the global tablet search market, while market leader Google had a share of over 89 percent. Meanwhile, Yandex's tablet search market share was of 2.73 percent, while Yahoo! represented little less than one percent on these devices.

SEO Software Market size was valued at USD 274.95 Million in 2024 and is projected to reach USD 790.95 Million by 2031, growing at a CAGR of 14.12% from 2024 to 2031.

Global SEO Software Market Drivers

Growing Importance of Online Presence: As more and more people use the internet and become more digitally literate, companies from all sectors are realizing how critical it is to have a strong online presence. SEO software helps companies become more visible on search engines, increasing brand awareness and bringing in organic traffic to their websites.

Updates to Search Engine Algorithms: In order to provide consumers with more relevant and superior search results, search engines such as Google regularly improve their algorithms. The need for SEO software, which enables companies to modify their tactics to satisfy the most recent search engine standards and preserve or raise their search ranks, is being driven by these algorithm changes.

Increasing Rivalry in Digital Marketing: As more companies engage in digital marketing, there is growing rivalry for online exposure and search engine results. In order to stay ahead of the competition, firms can use the tools and analytics provided by SEO software to analyze their rivals, spot possibilities, and improve their SEO tactics.

Concentrate on material Marketing: Since relevant, high-quality material is necessary to draw in and hold the attention of readers, content marketing is an important component of SEO. In order to help organizations generate and optimize content that appeals to their target audience, SEO software frequently includes capabilities for keyword research, content optimization, and content performance tracking.

Mobile Search Optimization: As more people browse the internet on mobile devices, businesses are placing a premium on mobile search optimization. In order to guarantee a flawless user experience and higher search ranks on mobile search results pages, SEO software provides tools and insights to optimize websites for mobile devices.

Data-driven Decision Making: SEO software gives organizations access to insightful statistics and data that help them decide on the best SEO tactics. SEO software helps organizations to assess success, spot trends, and improve their SEO strategies for greater outcomes. It does this through keyword analysis, backlink monitoring, and performance tracking, among other features.

Concentrate on Local SEO: Local SEO is crucial for drawing clients in certain regions for companies that serve local markets or have a physical presence. To assist businesses become more visible in local search results, SEO software frequently includes capabilities for local keyword research, citation management, and local business listing optimization.

In January 2025, the Chinese search engine Baidu had a global market share of 0.73 percent. This is not a lot compared to the dominant market leader Google. However, in China, Baidu has a much greater share of the search engine market.

In February 2025, booking.com was the most visited travel and tourism website worldwide. That month, Booking’s web page recorded around 517 million visits. Tripadvisor.com and airbnb.com followed in the ranking, with roughly 120 million and 99 million visits, respectively. Popular online travel agencies in the U.S. Online travel agencies (OTAs), such as Booking.com and Expedia, offer a wide variety of services, including online hotel bookings, flight reservations, and car rentals. According to the Statista Consumer Insights Global survey, when looking at flight search engine online bookings by brand in the United States, Expedia and Booking.com were the most popular options when it came to making online flight reservations in 2024. When focusing on hotel and private accommodation online bookings in the U.S., Booking.com was the most popular brand, followed by Airbnb, Expedia, and Hotels.com. Booking Holdings vs. Expedia Group Booking.com is one of the most popular sites of online travel group Booking Holdings, the leading online travel agency worldwide based on revenue, that also owns brands like Priceline, Kayak, and Agoda. In 2024, Booking Holdings' revenue amounted to almost 24 billion U.S. dollars, the highest figure reported by the company to date. Meanwhile, global revenue of Expedia Group, which manages brands like Expedia, Hotels.com, and Vrbo, reached nearly 14 billion U.S. dollars that year.

Explore the global engine generator market trends and forecasts from 2024 to 2030, predicting significant growth in both volume and value terms.

In January 2024, Microsoft Sites handled 28.3 percent of all search queries in the United States. During the same period, Verizon Media (formerly known as Yahoo and Oath) had a search market share of little less than 11 percent. Market leader Google generated 60.4 percent of all core search queries in the United States.

As estimated, the expenditure on Google advertising of Booking Holdings and the Expedia Group, the leading online travel agencies worldwide based on revenue, increased in 2023 over the previous year. While Booking Holdings and the Expedia Group spent an estimated 3.2 billion and 2.3 billion U.S. dollars on Google ads in 2023, Airbnb dedicated a much smaller budget to promote its business on that search engine. That year, Airbnb's expenditure on Google ads was estimated at roughly 604 million U.S. dollars.