How many people use social media? Social media usage is one of the most popular online activities. In 2024, over **** ******* people were using social media worldwide, a number projected to increase to over *** billion in 2028. Who uses social media? Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at ** percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe. How much time do people spend on social media? Social media is an integral part of daily internet usage. On average, internet users spend *** minutes per day on social media and messaging apps, an increase of ** minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media. What are the most popular social media platforms? Market leader Facebook was the first social network to surpass *** billion registered accounts and currently boasts approximately *** billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

In 2022, the number of global social media audiences increased by **** percent compared to the previous year. Worldwide social network user growth is projected to slow down to **** percent by 2027. There are currently over *** billion social media users worldwide.

Social Networking Market Report is Segmented by Device Type (Smartphone, Tablet and More), Revenue Stream (Advertising, In-App Purchases and More), Platform Type (Traditional Social Networks, Media-Sharing Networks and More), User Demographics (13–24 Years, 25–34 Years and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Global ad spend were expected to reach over $134 billion in 2022. This means that it has increased by over 17% yearly.

Which countries spent the most and least time on social media?

Social Media has become a part of our day-to-day routine, keeping users from across the world well-connected through digital platforms. With each passing year, social media is evolving at a rapid speed. With each passing year, the number of social media users is increasing at an immersive speed. Reports also suggest the number of social media users will reach a milestone of 5.85 billion in 2027.

In 2024, 62.6% of the world’s population will access social media, which clearly indicates the dominance of social media platforms in today’s world. In this article, we will examine social media statistics for 2024, uncovering monthly active users, daily time spent by users, most downloaded social media apps, etc.

These are the key social media statistics that you need to know.

Global Social Networking Market is anticipated to experience remarkable expansion, with a projected Compound Annual Growth Rate (CAGR) of 26.62% from 2025 to 2033. According to the market analysis, the market size is forecasted to reach USD 717.37 Billion by the end of 2033, up from USD 85.75 Billion in 2024.

The Global Social Networking market size to cross USD 717.37 Billion by 2033. [https://e

Global Social Media market size is expected to reach $466.56 billion by 2029 at 13%, segmented as by type, social media advertisement, social media subscription

TikTok comes in 6th position in a list of the world’s most-used social media sites today.

Global Social Networks Software is segmented by Application (Communication, Entertainment, Marketing, Customer Service, Networking), Type (Personal, Business, Government, Non-Profit, Educational) and Geography(North America, LATAM, West Europe, Central & Eastern Europe, Northern Europe, Southern Europe, East Asia, Southeast Asia, South Asia, Central Asia, Oceania, MEA)

Global Social Media Advertisement market size is expected to reach $406.64 billion by 2029 at 12.2%, segmented as by advertisement type, microblogging, photo sharing, video sharing, other types

Social media addiction statistics show that over 210 million people worldwide suffer from social media addiction.

Global Social Networking App market size is expected to reach $265.49 billion by 2029 at 28.2%, segmented as google play store, android apps, free apps, paid apps

Financial overview and grant giving statistics of International Network for Social Network Analysis Association

The global social media analytics market size was valued at USD 14.0 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 83.11 Billion by 2033, exhibiting a CAGR of 21.9% from 2025-2033. North America currently dominates the market in 2024, holding a market share of over 33.0% in 2024. The social media analytics market share is driven by the rising need for data analytics that enhances decision-making processes, increasing utilization of various social media platforms, and the growing focus on quick and effective responses to customer inquiries.

IMARC Group provides an analysis of the key trends in each segment of the market report, along with forecasts at the global, regional, and country levels from 2025-2033. Our report has categorized the market based on component, deployment mode, organization size, application, and end user.

56.8% of the world’s total population is active on social media.

Context

Worldwide Social Media User in 2021 (Quarterly)

Acknowledgements

Facebook: https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/ Twitter: https://investor.twitterinc.com/home/default.aspx Instagram: https://investor.fb.com/home/default.aspx

Social Media Analytics Market size was valued at USD 8.84 Billion in 2023 and is projected to reach USD 46.49 Billion by 2031, growing at a CAGR of 25.43% from 2024 to 2031.

Key Market Drivers: Increasing Social Media Users Worldwide: The rapid growth of social media users, estimated to reach 4.9 billion in 2023 and 5.85 billion by 2027, is a primary driver of the Social Media Analytics job. This growth is fueling demand as organizations rely more on analytics to interpret massive amounts of user-generated data, optimize marketing strategies, and improve consumer engagement. As the user base grows, greater insights into consumer behavior, trends, and preferences become increasingly important, making social media analytics critical for competitive advantage and data-driven decision-making. Rising Importance of Data-Driven Marketing Strategies: The growing relevance of data-driven marketing is driving up demand for social media analytics, as firms prioritize making educated decisions based on customer insights.

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