In 2024, the brand value of Instagram amounted to **** billion U.S. dollars. A year earlier, the value stood at **** billion dollars, while Instagram was the sixth most valuable media brand worldwide.

In 2021, there were 1.21 billion monthly active users of Meta's Instagram, making up over 28 percent of the world's internet users. By 2025, it has been forecast that there will be 1.44 billion monthly active users of the social media platform, which would account for 31.2 percent of global internet users.

How popular is Instagram?

Instagram, as of January 2022, was the fourth most popular social media platform in the world in terms of user numbers. YouTube and WhatsApp ranked in second and third place, respectively, whilst Facebook remained the most popular, with almost three billion monthly active users worldwide.

India had the largest number of Instagram users as of January 2022, with a total of over 230 million users in the country. The second-largest Instagram audience could be found in the United States, with almost 160 million people subscribing to the photo and video sharing app.

Gen Z and Instagram

As of September 2021, Gen Z users in the United States spent an average of five hours per week on Instagram. Although Instagram ranked third in terms of hours per week spent on the platform, Gen Z users spent considerably more time on TikTok, amounting to a weekly average of over 10 hours being spent on the mobile-first video app.

Most followed accounts on Instagram

As of May 2022, Instagram’s own account had 504.37 million followers. In terms of celebrities, Portuguese footballer Cristiano Ronaldo (@chistiano) had over 440.41 million followers on the social network. Moreover, the average media value of an Instagram post by Ronaldo was over 985,000 U.S. dollars.

The most liked post on Instagram as of May 2022 was Photo of an Egg, which was posted in 2019 by the account @world_record_egg. Photo of an Egg has not only exceeded 55 million likes on the platform, but it also has nearly 3.5 million comments, and the account itself has over 4.5 million Instagram followers. After mysterious posts published by the account, World Record Egg revealed itself as part of a mental health campaign aimed at the difficulties and demands of using social media.

In 2022, the affiliate marketing service Impact saw a value of approximately ****** U.S. dollars per Instagram follower. Blockchain-based platform BitClout ranked second with a value of approximately ***** U.S. dollars per Instagram follower, while content licensing and creators' platforms JellySmack saw a value of approximately ***** U.S. dollars per Instagram follower. Video and live streaming platform Caffeine saw a value of approximately ***** U.S. dollars.

The average minimum price per post of Instagram mega-influencers with more than one million followers worldwide was 1,210 U.S. dollars in 2023. The average minimum price per post of macro-influencers with 500,000 to one million followers was 370 U.S. dollars, while the average maximum price was 5,000 U.S. dollars.

The average minimum price per post of Instagram influencers with more than one thousand followers in Sweden stood at 25 thousand Swedish kronor as of June 2022. The average minimum price per post of influencers with two to 10 thousand followers was two thousand kronor, while the average maximum price was four thousand kronor.

Cristiano Ronaldo has *** of the most popular Instagram accounts as of June 2025. The Portuguese footballer is the most-followed person on the photo sharing app platform with *** million followers. Instagram's own account was ranked first with roughly *** million followers. How popular is Instagram? Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached *** billion monthly active users in mid-2018. In 2020, there were over *** million Instagram users in the United States and experts project this figure to surpass *** million users in 2023. Who uses Instagram? Instagram audiences are predominantly young – recent data states that almost ** percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States. Celebrity influencers on Instagram Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was ******* U.S. dollars.

As of December 2019, the highest Instagram media value per post in Italy was recorded for the influencer Chiara Ferragni and amounted to more than 89 thousand euros. According to data released by InfluencerDB, Gianluca Vacchi was ranked second, as one of his Instagram posts had an average value of 70,591 euros. The Italian singer Fedez followed, with a value of almost 44 thousand euros for one post, on average.

Kindly refer to my paper for more information. Please cite my work if you use my dataset in any work : K. R. Purba, D. Asirvatham and R. K. Murugesan, "Classification of instagram fake users using supervised machine learning algorithms," International Journal of Electrical and Computer Engineering (IJECE), vol. 10, no. 3, pp. 2763-2772, 2020.

The dataset was collected using web scraping from third-party Instagram websites, to capture their metadata and up to 12 latest media posts from each user. The collection process was executed from September 1st, 2019, until September 20th, 2019. The dataset contains authentic users and fake users, which were filtered using human annotators. The authentic users were taken from followers of 24 private university pages (8 Indonesian, 8 Malaysian, 8 Australian) on Instagram. To reduce the number of users, they are picked using proportional random sampling based on their source university. All private users were removed, which is a total of 31,335 out of 63,795 users (49.11%). The final number of public users used in this research was 32,460 users.

Var name | Feature name | Description pos | Num posts | Number of total posts that the user has ever posted. flg | Num following | Number of following flr | Num followers | Number of followers bl | Biography length | Length (number of characters) of the user's biography pic | Picture availability | Value 0 if the user has no profile picture, or 1 if has lin | Link availability | Value 0 if the user has no external URL, or 1 if has cl | Average caption length | The average number of character of captions in media cz | Caption zero | Percentage (0.0 to 1.0) of captions that has almost zero (<=3) length ni | Non image percentage | Percentage (0.0 to 1.0) of non-image media. There are three types of media on an Instagram post, i.e. image, video, carousel erl | Engagement rate (Like) | Engagement rate (ER) is commonly defined as (num likes) divide by (num media) divide by (num followers) erc | Engagement rate (Comm.) | Similar to ER like, but it is for comments lt | Location tag percentage | Percentage (0.0 to 1.0) of posts tagged with location hc | Average hashtag count | Average number of hashtags used in a post pr | Promotional keywords | Average use of promotional keywords in hashtag, i.e. {regrann, contest, repost, giveaway, mention, share, give away, quiz} fo | Followers keywords | Average use of followers hunter keywords in hashtag, i.e. {follow, like, folback, follback, f4f} cs | Cosine similarity | Average cosine similarity of between all pair of two posts a user has pi | Post interval | Average interval between posts (in hours)

Output : 2-class User classes : r (real/authentic user), f (fake user / bought followers) 4-class User classes : r (authentic/real user), a (active fake user), i (inactive fake user), s (spammer fake user) Note that the 3 fake user classes (a, i, s) were judged by human annotators.

Cristiano Ronaldo has one of the most popular Instagram accounts as of April 2024. The Portuguese footballer is the most-followed person on the photo sharing app platform with 628 million followers. Instagram's own account was ranked first with roughly 672 million followers. How popular is Instagram? Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached one billion monthly active users in mid-2018. In 2020, there were over 114 million Instagram users in the United States and experts project this figure to surpass 127 million users in 2023. Who uses Instagram? Instagram audiences are predominantly young – recent data states that almost 60 percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States. Celebrity influencers on Instagram Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was 985,441 U.S. dollars.

As of December 2019, a list with the top ten leading Italian musicians accounts on Instagram was released by InfluencerDB. According to the source, Fedez was the artist whose Instagram posts recorded the highest media value, as each of his posts was worth almost 44 thousand euros. The Italian singer Emma Marrone (real_brown) was ranked second, as one of her Instagram posts had a value of 20,881 euros.

IG Group Holdings reported 3.94B in Market Capitalization this July of 2025, considering the latest stock price and the number of outstanding shares.Data for IG Group Holdings | IGG - Market Capitalization including historical, tables and charts were last updated by Trading Economics this last July in 2025.

Gain valuable insights with our comprehensive Social Media Dataset, designed to help businesses, marketers, and analysts track trends, monitor engagement, and optimize strategies. This dataset provides structured and reliable social media data from multiple platforms.

Dataset Features

User Profiles: Access public social media profiles, including usernames, bios, follower counts, engagement metrics, and more. Ideal for audience analysis, influencer marketing, and competitive research. Posts & Content: Extract posts, captions, hashtags, media (images/videos), timestamps, and engagement metrics such as likes, shares, and comments. Useful for trend analysis, sentiment tracking, and content strategy optimization. Comments & Interactions: Analyze user interactions, including replies, mentions, and discussions. This data helps brands understand audience sentiment and engagement patterns. Hashtag & Trend Tracking: Monitor trending hashtags, topics, and viral content across platforms to stay ahead of industry trends and consumer interests.

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Brand Monitoring & Reputation Management: Track brand mentions, customer feedback, and sentiment analysis to manage online reputation effectively. Influencer Marketing & Audience Analysis: Identify key influencers, analyze engagement metrics, and optimize influencer partnerships. Competitive Intelligence: Monitor competitor activity, content performance, and audience engagement to refine marketing strategies. Market Research & Consumer Insights: Analyze social media trends, customer preferences, and emerging topics to inform business decisions. AI & Predictive Analytics: Leverage structured social media data for AI-driven trend forecasting, sentiment analysis, and automated content recommendations.

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In the first half of 2023, the media impact value (MIV) of fashion brands on Instagram stood at *** billion U.S. dollars. This was the highest value among the fashion, lifestyle, and beauty (FLB) subsectors presented. Beauty followed with *** billion U.S. dollars in MIV.

In December 2019, an Instagram post of Chiara Ferragni had a value of 87,176 euros. According to the data provided by InfluencerDB, marianodivaio (profile of Mariano Di Vaio) ranked second, as each of his Instagram posts had a value of almost 30 thousand euros.

Instagram Checkout Enablement Market Outlook

According to our latest research, the global Instagram Checkout Enablement market size reached USD 2.17 billion in 2024, exhibiting robust expansion driven by the rapid adoption of social commerce solutions. The market is projected to grow at a healthy CAGR of 21.4% from 2025 to 2033, reaching a forecasted value of USD 14.95 billion by 2033. The primary growth factor fueling this surge is the increasing integration of seamless, in-app purchasing experiences within Instagram, which is reshaping how consumers discover and buy products directly from their favorite brands and influencers.

The exponential growth of the Instagram Checkout Enablement market is primarily attributed to the evolving consumer behavior towards mobile-first shopping. As users increasingly spend more time on social media platforms, Instagram has emerged as a powerful channel for brands to engage directly with their target audiences. The introduction of Instagram Checkout has revolutionized the customer journey by allowing users to complete purchases without leaving the app. This frictionless experience not only improves conversion rates but also enhances customer satisfaction. Brands are leveraging this feature to build stronger relationships with consumers, facilitate impulse buying, and reduce cart abandonment, all of which are significant factors contributing to the market’s expansion.

Another key driver of growth in the Instagram Checkout Enablement market is the proliferation of influencer marketing and user-generated content. Influencers play a pivotal role in shaping purchasing decisions, especially among Millennials and Gen Z consumers, who prioritize authenticity and social proof. By enabling checkout directly within posts and stories, Instagram has empowered influencers and creators to monetize their reach more effectively. This synergy between content and commerce is fostering a vibrant ecosystem where brands, influencers, and consumers interact seamlessly. Moreover, advanced analytics and targeting tools provided by Instagram allow businesses to optimize their campaigns, ensuring higher ROI and sustained growth in the adoption of checkout enablement solutions.

The rapid advancement of technology and increasing investment in digital transformation among retailers and direct-to-consumer brands are further propelling the Instagram Checkout Enablement market. Enterprises are deploying sophisticated software solutions and services to integrate Instagram Checkout with their existing e-commerce infrastructure. The rise of artificial intelligence, machine learning, and automation in personalizing shopping experiences is also playing a crucial role. Additionally, partnerships between Instagram and e-commerce platforms like Shopify and BigCommerce have simplified onboarding for businesses of all sizes, accelerating market penetration. The demand for scalable and secure checkout enablement solutions is expected to remain strong as businesses seek to capitalize on the growing trend of social commerce.

From a regional perspective, North America continues to dominate the Instagram Checkout Enablement market, accounting for the largest revenue share in 2024. This is driven by a high concentration of tech-savvy consumers, mature digital infrastructure, and early adoption of social commerce solutions by brands. However, Asia Pacific is witnessing the fastest growth, fueled by the expanding digital economy, increasing smartphone penetration, and a burgeoning middle-class population. Europe also represents a significant market, characterized by strong e-commerce activity and a growing preference for omnichannel shopping experiences. Latin America and the Middle East & Africa are emerging as promising markets, supported by rising social media usage and digital payment adoption, although they currently contribute a smaller share to the global market.

Component Analysis

The Instagram Checkout Enablement market is segmented by component into software and services, each playing a pivotal role in driving adoption and enhancing the overall user experience. The software segment encompasses a wide range of solutions, including checkout integration tools, payment gateways, analytics platforms, and customer relationship management systems tailored for Instagram commerce. These software offerings are designed to streamline the checkout process, ensure secure transactions, and provide actionable insights to brands. The growi

Context

By now you must have understood that the target variable or the value to be predicted is the likes column which has been referred to as "reach" so far. When do people get more likes on a social media platform like Instagram?

Content

The dataset has 101 rows and 6 main features namely, "USERNAME, Caption, Followers, Hashtags, Time since posted, Likes".

When a user has more followers, they are more likely to get more likes and their post reaches out to more people. Similarly, the number of people your post reaches increases with an increase in the time since the post has been put up. Now, this allows us to select our 2 input variables, which are "Followers and Time since posted" because these 2 variables together in a linear combination will show a linear (or somewhat linear relationship) with the target/output variable.

However, before building the model, the data needs to be cleaned. The variables "Followers" and "Likes" are both numbers only but the variable "Time since posted" has values like "1 hour", "4 hours", etc. This makes it of string type.

While building ML models, engineers generally want to make sure that all the values that are sent in as input are in the numerical format. So you will need to remove the string "hour" or "hours" from the "Time since posted" column.

This can be done by taking all the values in the column "Time since posted" in a list and replacing the string " hour" or " hours" at each index with an empty string and then typecasting each element into an integer.

Instagram Reel Scheduler App Market Outlook

According to our latest research, the global Instagram Reel Scheduler App market size reached USD 512.4 million in 2024, reflecting the rapid adoption of content automation tools by individuals and enterprises worldwide. The market is projected to grow at a CAGR of 15.7% during the forecast period, reaching a value of approximately USD 1,681.7 million by 2033. This remarkable growth is fueled by the increasing demand for efficient social media management solutions, the proliferation of content creators, and the integration of advanced AI-powered scheduling features that optimize engagement and content delivery.

One of the primary growth factors driving the Instagram Reel Scheduler App market is the explosive rise in short-form video content consumption, particularly among younger demographics. The popularity of Instagram Reels has transformed the way brands, influencers, and individuals engage with their audiences, necessitating more sophisticated tools to manage content posting schedules, track analytics, and ensure consistent online presence. As competition intensifies on social platforms, the need for automation and optimization is more critical than ever. Scheduler apps provide users with the ability to plan, create, and publish content at optimal times, maximizing reach and engagement while reducing manual effort. The integration of AI-driven recommendations and analytics further enhances the value proposition of these solutions, making them indispensable for anyone seeking to grow their digital footprint.

Another significant driver is the increasing adoption of social media marketing strategies by businesses of all sizes. Enterprises, brands, and marketing agencies are leveraging Instagram Reel Scheduler Apps to streamline campaign management, coordinate team efforts, and maintain a cohesive brand image across multiple channels. The ability to schedule posts in advance not only improves operational efficiency but also enables organizations to respond swiftly to trends and capitalize on viral moments. As remote work and digital collaboration become the norm, cloud-based scheduler solutions are gaining traction, offering seamless access and real-time updates from anywhere in the world. This shift towards digital-first marketing has created a fertile ground for innovation in scheduler app functionalities, including bulk uploading, content libraries, and integration with other marketing tools.

The proliferation of smartphones and the increasing penetration of high-speed internet have also played a pivotal role in expanding the Instagram Reel Scheduler App market. With a growing number of content creators and influencers emerging from diverse geographies, there is a heightened demand for mobile-first and web-based solutions that cater to varying user needs and technical proficiencies. The rise of micro and nano-influencers, who often operate as small businesses, has further broadened the addressable market for scheduler apps. These users seek affordable, easy-to-use tools that offer robust scheduling, analytics, and collaboration features. As the creator economy continues to mature, the demand for scalable and customizable scheduler solutions is expected to rise, driving sustained market growth over the next decade.

From a regional perspective, North America currently leads the Instagram Reel Scheduler App market, accounting for the largest share in 2024, followed closely by Europe and Asia Pacific. The high concentration of digital marketing agencies, tech-savvy enterprises, and early adopter content creators in North America has fueled rapid adoption of scheduler tools. Meanwhile, Asia Pacific is poised for the fastest growth over the forecast period, driven by the expanding social media user base, increasing smartphone adoption, and the rise of influencer marketing in emerging economies. Europe maintains a strong presence due to its mature digital ecosystem and regulatory emphasis on data privacy, which influences deployment mode preferences. Latin America and the Middle East & Africa are also witnessing steady growth, supported by improving internet infrastructure and a burgeoning digital economy.

Italgas stock price, live market quote, shares value, historical data, intraday chart, earnings per share and news.

Instagram's market share among social media platforms in Portugal was 6.8 percent in February 2022, and this value increased to 16.4 percent by December 2023. Over the period under consideration, the highest figure was reached in December 2024, at 18 percent.

Ig Group Hldgs reported 11.7 in PE Price to Earnings for its fiscal semester ending in May of 2024. Data for IG Group Holdings | IGG - PE Price to Earnings including historical, tables and charts were last updated by Trading Economics this last July in 2025.