As of June 2024, The Wall Street Journal had over 4.3 million paying subscribers. The majority were online-only subscribers, whilst print readers continued to fall. The Wall Street Journal The Wall Street Journal is a well-respected international newspaper that focuses on business, economics, and politics. The publication is generally seen as a trustworthy source of news and information, with about twice as many people deeming it trustworthy as those that consider it untrustworthy. While measures of trustworthiness can suffer from bias associated with political leanings, accuracy is generally more easily verifiable and thus arguably a better metric for assessing publications of any type. In terms of accuracy, the Wall Street journal ranks extremely high with only around ten percent of people finding it to be inaccurate. Newspaper circulation The Wall Street Journal, as well as The NYTimes, have both successfully managed to cater to both print and digitally focused consumers by becoming multiplatform publications. This is an undoubtedly clever (and perhaps necessary) move in an era where print popularity has waned significantly, as digital readership takes over. The accessibility of smartphone news apps and online news publications have made it difficult for physical newspapers to compete, and although the majority of newspaper circulation revenue still comes from print offerings, companies that wish to continue in the market have been forced to adapt their business strategies to accommodate online-only readers.

As of August 2024, The Wall Street Journal had over 4.3 million paying subscribers, whilst Barron's Group had 1.4 million. News Corp.'s Dow Jones segment also includes Marketwatch under Barron's. Marketwatch is a financial news site targeting investors.

This statistic illustrates the share of readers of the Wall Street Journal in the past 2 weeks in the United States. As of September 2024, 20 percent of 18 - 29 year old consumers do so in the U.S. This is according to exclusive results from the Consumer Insights Global survey which shows that 17 percent of 30 - 49 year old customers also fall into this category.Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than 2,000,000 interviews.

The New York Times had **** million digital subscribers as of February 2025, making the publication the global leader in this regard, followed by Substack and The Wall Street Journal with **** million and *** million online news subscribers respectively. Digital subscriptions – the future for news publishers? Subscriptions were cited as the most important digital revenue stream for publishers worldwide in every year from 2021 to 2023, ahead of advertising. As subscriptions have increased, customer retention has also become a growing concern, and according to the aforementioned subscriber losses experienced by The Washington Post, is a well-founded one. Retaining paying members is crucial to achieve growth, and publishers must keep abreast of their users’ needs and industry trends in order to do this. The challenge to achieve sign-ups Converting readers to becoming paying subscribers to news products is challenging. Even video streaming services are experiencing churn. A 2022 survey revealed that ** percent of U.S. subscribers aged 18 to 34 years old canceled between *** and five subscriptions in the three months running up to the survey. If consumers are sacrificing more popular entertainment subscriptions to save money, news subscriptions could also suffer. In fact, ** percent of U.S. subscribers canceled their news subscription* in the last year, a figure which could grow higher as the recession worsens and trust continues to fall.

The Wall Street Journal generated an app revenue of almost 67,000 U.S. dollars in Japan in December 2024. The total app revenue during that year amounted to more than 953,000 dollars. The app was released by Dow Jones & Company, Inc. in 2010.

According to the results of a survey held in the United States in February 2022, 23 percent of respondents felt that The Wall Street Journal was a very credible source of information. Perspectives on the credibility of various news sources in the United States varied according to multiple factors, including age, gender, ethnicity, political stance, and income.

Barron’s reported approximately 1.4 million subscribers in 2024. Although the publication lost thousands of print subscribers from 2018 to 2024, its digital-only subscriptions roughly doubled in the same time period. Barron’s is a weekly publication which focuses on news related to finance, investment, and market developments. The publication is produced by Dow Jones & Company, the organization that produces other highly successful financial publications such as The Wall Street Journal and MarketWatch. Dow Jones & Company While many print newspapers and magazines have struggled to adapt and compete in newer digital markets, Dow Jones & Company products like the Wall Street Journal and Barron’s have accumulated formidable digital-only followings. The company’s long and storied history has certainly assisted it in remaining relevant in current financial journalism and its flagship publication, the Wall Street Journal, remains a highly trusted voice within the industry.

Summary statistics on sample of WSJ articles in 1970 as well as NYSE-listed firms that existed in 1970.

The newspaper with the highest print circulation in the United States in the six months running to September 2023 was The Wall Street Journal, with an average weekday print circulation of 555.2 thousand. Ranking second was The New York Times, followed by The New York Post. The paper in the ranking with the highest year-over-year drop in circulation was The Denver Post with a decline of 25 percent (although Buffalo News recorded a higher drop, data does not refer to September 2022 to September 2023, see notes).

Comparison of accuracy for the highest number of tokens available.

The circulation figures for daily newspapers in the United States reveal that USA Today distributed the most papers as of January 2019, with a daily circulation of over 1.62 million. Back in September 2017, The Wall Street Journal ranked first, with circulation figures far outperforming The New York Times, Chicago Tribune and New York Post. Although the 2019 data shows that all daily newspapers in the top ten ranking saw a decrease in circulation since 2017, the Chicago Tribune was hit the hardest. Despite making the top ten list in both years, the paper’s daily circulation decreased by almost 200 thousand.

The decline of newspaper circulation

It is no secret that print is floundering whilst at the same time digital media is flourishing. However, the impact of falling circulation figures on newspapers has an effect on advertising revenue, as circulation is one of the metrics used to determine and set advertising rates. In 2017, the estimated revenue of newspaper publishers in the United States was almost seven billion dollars lower than in 2010, despite several years of reasonably consistent revenue in terms of subscription and sales.

Similarly, print newspaper publishing revenue in the U.S. dropped by almost ten million dollars in seven years, whilst revenue for online newspapers showed positive growth.