As of December 2022, X/Twitter's audience accounted for over *** million monthly active users worldwide. This figure was projected to ******** to approximately *** million by 2024, a ******* of around **** percent compared to 2022.
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These are the key Twitter user statistics that you need to know.
Social network X/Twitter is particularly popular in the United States, and as of February 2025, the microblogging service had an audience reach of 103.9 million users in the country. Japan and the India were ranked second and third with more than 70 million and 25 million users respectively. Global Twitter usage As of the second quarter of 2021, X/Twitter had 206 million monetizable daily active users worldwide. The most-followed Twitter accounts include figures such as Elon Musk, Justin Bieber and former U.S. president Barack Obama. X/Twitter and politics X/Twitter has become an increasingly relevant tool in domestic and international politics. The platform has become a way to promote policies and interact with citizens and other officials, and most world leaders and foreign ministries have an official Twitter account. Former U.S. president Donald Trump used to be a prolific Twitter user before the platform permanently suspended his account in January 2021. During an August 2018 survey, 61 percent of respondents stated that Trump's use of Twitter as President of the United States was inappropriate.
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Introduction
X User Statistics: Commonly referred to as Twitter, it ranks among the largest social media platforms globally. With more than 619 million active users each month across the globe, it is unsurprising that it has considerable influence. In 2023, Elon Musk acquired Twitter and subsequently rebranded it as X.
Following this transition from Twitter to X, the platform has experienced a steady increase in its global user base, even in the face of market difficulties. In 2025, the number of X users worldwide is expected to reach 440.2 million, indicating a 2.6% annual growth from 2024.
Although this growth is slower than in previous years, it signifies a consistent upward trend. The platform achieved a notable milestone in 2023, exceeding 400 million users for the first time, with a recorded total of 415.3 million users, a 4.5% rise from the year before. While the acquisition of Twitter was regarded as an argumentative decision at the time, X continues to show growth and developing patterns within its user demographic.
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This is the breakdown of Twitter users by age group.
The number of Twitter users in the United Kingdom was forecast to continuously increase between 2024 and 2028 by in total 0.9 million users (+5.1 percent). After the ninth consecutive increasing year, the Twitter user base is estimated to reach 18.55 million users and therefore a new peak in 2028. Notably, the number of Twitter users of was continuously increasing over the past years.User figures, shown here regarding the platform twitter, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).
As of February 2025, 37.5 percent of X’s (formerly Twitter) global audience was aged between 25 and 34 years. The second-largest age group demographic on the platform was represented by users aged between 18 and 24 years, with a share of 32.1 percent. Users aged less than 18 years accounted for two percent of users, while those aged 50 or older accounted for roughly 7.3 percent. X is a male-dominated platform As of January 2024, more than 60 percent of X users were male. Although all mainstream social media platforms tend to have a slightly more male-skewing audience, X stands out above Instagram, Snapchat, TikTok, and Facebook when it comes to user gender demographics. Overall, Pinterest is the only mainstream platform to have a higher share of female users. X Blue for you It is not uncommon for social media users to now have the chance to become subscribers of their chosen online networks for a monthly fee. X Blue is a subscription service from X that gives users special benefits and features. A blue verification mark, edit post functionality, fewer ads, priority ranking in chats, and longer video upload times are some of the perks offered.
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The US has historically been the target country for Twitter since its launch in 2006. This is the full breakdown of Twitter users by country.
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One of the biggest advantages of Twitter is the speed at which information can be passed around. People use Twitter primarily to get news and for entertainment. This is the breakdown of why people use Twitter today.
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The platform is male-dominated with 68.1% of all Twitter users being male. Just 31.9% of Twitter users are female.
In February 2025, Sweden was the Nordic country with the most amount of X (formerly Twitter) users, amassing 2.39 million users. Overall, Finland's X/Twitter audience stood at 2.21 million, whilst Norway's stood at 1.11 million users. In Iceland, there were around 196,000 X/Twitter users as of early 2025. Throughout the Nordic region, social media networks have a reach of between 66 and 81 percent.
As of February 2025, X (formerly Twitter) had 1.23 million users in Denmark, an increase from the 1.06 million the previous year. The social media platform's audience has been steadily increasing in recent years, and it reached a penetration rate of 24.8 percent in 2023. In 2021, the most popular Twitter account in Denmark belonged to Caroline Wozniacki, with over three million followers.
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Twitter is ranked as the 12h most popular social media site in the world. The platform currently has 611 million active monthly users.
As of February 2025, 24.5 percent of X (formerly Twitter) users were men aged between 25 and 34 years. Overall, almost 19 percent of users were men aged between 18 and 24 years. X has a high share of male users when compared to other popular social media platforms.
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The US has the largest number of Twitter users with over a 100 million users. They account for about 16.7% of all Twitter users worldwide.
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Utilize our Twitter dataset for diverse applications to enrich business strategies and market insights. Analyzing this dataset provides a comprehensive understanding of social media trends, empowering organizations to refine their communication and marketing strategies. Access the entire dataset or customize a subset to fit your needs. Popular use cases include market research to identify trending topics and hashtags, AI training by reviewing factors such as tweet content, retweets, and user interactions for predictive analytics, and trend forecasting by examining correlations between specific themes and user engagement to uncover emerging social media preferences.
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With over 611 million monthly active users, building a huge Twitter following is not an easy task. These are the top 25 accounts with the most followers on Twitter right now.
As of September 2023, it was found that 42 percent of adults in the United States aged between 18 and 29 years used X (formerly Twitter). This age group was the microblogging service’s biggest audience in the United States, followed by a 27 percent usage reach among 30 to 49-year-olds. X users in the United StatesAs of the first quarter of 2019, Twitter had 68 million monthly active users in the United States. In the fourth quarter of 2020, the number of monetizable daily active Twitter users in the country amounted to 37 million. As of January 2021, 61.6 percent of U.S. Twitter audiences were male and 38.4 percent were female. According to a February 2019 survey of social media users in the United States, Twitter was the most popular social network for news consumption. X usage in the United StatesTwitter is popular among users looking to catch up and chime in on current and trending topics and live-tweet about events and media. Live-tweeting television series or sporting events is a popular user activity and in 2018, the most popular television series based on average number of Twitter interactions per episode was ABC’s ‘The Bachelor’. In terms of global sporting events, it does not get much bigger than the Olympic Games. During the Winter Olympics in PyeongChang 2018, Twitter accounted for 50 percent of stakeholder posts during the Winter.
Market leader Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. Meta Platforms owns four of the biggest social media platforms, all with more than one billion monthly active users each: Facebook (core platform), WhatsApp, Facebook Messenger, and Instagram. In the third quarter of 2023, Facebook reported around four billion monthly core Family product users. The United States and China account for the most high-profile social platforms Most top ranked social networks with more than 100 million users originated in the United States, but services like Chinese social networks WeChat, QQ or video sharing app Douyin have also garnered mainstream appeal in their respective regions due to local context and content. Douyin’s popularity has led to the platform releasing an international version of its network: a little app called TikTok. How many people use social media? The leading social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political, or economic borders. In 2025, social networking sites are estimated to reach 5.42 billion users and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction in previously underserved markets.
As of February 2025, approximately 34.2 percent of X (formerly Twitter) users in the United Kingdom (UK) were women. By comparison, male users on the social network accounted for 65.8 percent of total users.
As of December 2022, X/Twitter's audience accounted for over *** million monthly active users worldwide. This figure was projected to ******** to approximately *** million by 2024, a ******* of around **** percent compared to 2022.