28 datasets found
  1. Total global visitor traffic to X.com/Twitter.com 2024

    • statista.com
    • ai-chatbox.pro
    Updated Jun 24, 2025
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    Statista (2025). Total global visitor traffic to X.com/Twitter.com 2024 [Dataset]. https://www.statista.com/statistics/470038/twitter-audience-reach-visitors/
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    Dataset updated
    Jun 24, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Oct 2023 - Mar 2024
    Area covered
    Worldwide
    Description

    In March 2024, X's web page Twitter.com had *** billion website visits worldwide, up from *** billion site visits the previous month. Formerly known as Twitter, X is a microblogging and social networking service that allows most of its users to write short posts with a maximum of 280 characters.

  2. Distribution of X.com/Twitter.com traffic 2024, by country

    • statista.com
    • ai-chatbox.pro
    Updated Nov 11, 2024
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    Statista (2024). Distribution of X.com/Twitter.com traffic 2024, by country [Dataset]. https://www.statista.com/statistics/261402/distribution-of-twitter-traffic-by-country/
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    Dataset updated
    Nov 11, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Worldwide
    Description

    In the six months ending March 2024, the United States accounted for 23.21 percent of web traffic to the Twitter.com URL. Japan ranked second, accounting for 16.06 percent of traffic to the web page, and was followed by the United Kingdom, representing 5.51 percent of the web address online volume.

  3. Z

    Network Traffic Analysis: Data and Code

    • data.niaid.nih.gov
    • zenodo.org
    Updated Jun 12, 2024
    + more versions
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    Honig, Joshua (2024). Network Traffic Analysis: Data and Code [Dataset]. https://data.niaid.nih.gov/resources?id=zenodo_11479410
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    Dataset updated
    Jun 12, 2024
    Dataset provided by
    Homan, Sophia
    Honig, Joshua
    Ferrell, Nathan
    Soni, Shreena
    Chan-Tin, Eric
    Moran, Madeline
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    Code:

    Packet_Features_Generator.py & Features.py

    To run this code:

    pkt_features.py [-h] -i TXTFILE [-x X] [-y Y] [-z Z] [-ml] [-s S] -j

    -h, --help show this help message and exit -i TXTFILE input text file -x X Add first X number of total packets as features. -y Y Add first Y number of negative packets as features. -z Z Add first Z number of positive packets as features. -ml Output to text file all websites in the format of websiteNumber1,feature1,feature2,... -s S Generate samples using size s. -j

    Purpose:

    Turns a text file containing lists of incomeing and outgoing network packet sizes into separate website objects with associative features.

    Uses Features.py to calcualte the features.

    startMachineLearning.sh & machineLearning.py

    To run this code:

    bash startMachineLearning.sh

    This code then runs machineLearning.py in a tmux session with the nessisary file paths and flags

    Options (to be edited within this file):

    --evaluate-only to test 5 fold cross validation accuracy

    --test-scaling-normalization to test 6 different combinations of scalers and normalizers

    Note: once the best combination is determined, it should be added to the data_preprocessing function in machineLearning.py for future use

    --grid-search to test the best grid search hyperparameters - note: the possible hyperparameters must be added to train_model under 'if not evaluateOnly:' - once best hyperparameters are determined, add them to train_model under 'if evaluateOnly:'

    Purpose:

    Using the .ml file generated by Packet_Features_Generator.py & Features.py, this program trains a RandomForest Classifier on the provided data and provides results using cross validation. These results include the best scaling and normailzation options for each data set as well as the best grid search hyperparameters based on the provided ranges.

    Data

    Encrypted network traffic was collected on an isolated computer visiting different Wikipedia and New York Times articles, different Google search queres (collected in the form of their autocomplete results and their results page), and different actions taken on a Virtual Reality head set.

    Data for this experiment was stored and analyzed in the form of a txt file for each experiment which contains:

    First number is a classification number to denote what website, query, or vr action is taking place.

    The remaining numbers in each line denote:

    The size of a packet,

    and the direction it is traveling.

    negative numbers denote incoming packets

    positive numbers denote outgoing packets

    Figure 4 Data

    This data uses specific lines from the Virtual Reality.txt file.

    The action 'LongText Search' refers to a user searching for "Saint Basils Cathedral" with text in the Wander app.

    The action 'ShortText Search' refers to a user searching for "Mexico" with text in the Wander app.

    The .xlsx and .csv file are identical

    Each file includes (from right to left):

    The origional packet data,

    each line of data organized from smallest to largest packet size in order to calculate the mean and standard deviation of each packet capture,

    and the final Cumulative Distrubution Function (CDF) caluclation that generated the Figure 4 Graph.

  4. Leading social media websites in Estonia 2023, by web traffic referral share...

    • statista.com
    Updated Jul 11, 2025
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    Statista (2025). Leading social media websites in Estonia 2023, by web traffic referral share [Dataset]. https://www.statista.com/statistics/1165914/market-share-of-the-most-popular-social-media-websites-in-estonia/
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    Dataset updated
    Jul 11, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2023
    Area covered
    Estonia
    Description

    Facebook was the leading social media website based on the share of visits in Estonia in 2023, having accounted for roughly ** percent of the web traffic on third-party websites via clicks on social media sites. X, formerly Twitter, ranked second with around **** percent.

  5. Traffic Flow Data Jan to June 2023 SDCC

    • data.gov.ie
    • hub.arcgis.com
    Updated Jul 4, 2023
    + more versions
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    data.gov.ie (2023). Traffic Flow Data Jan to June 2023 SDCC [Dataset]. https://data.gov.ie/dataset/traffic-flow-data-jan-to-june-2023-sdcc1
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    Dataset updated
    Jul 4, 2023
    Dataset provided by
    data.gov.ie
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    SDCC Traffic Congestion Saturation Flow Data for January to June 2023. Traffic volumes, traffic saturation, and congestion data for sites across South Dublin County. Used by traffic management to control stage timings on junctions. It is recommended that this dataset is read in conjunction with the ‘Traffic Data Site Names SDCC’ dataset.A detailed description of each column heading can be referenced below;scn: Site Serial numberregion: A group of Nodes that are operated under SCOOT control at the same common cycle time. Normally these will be nodes between which co-ordination is desirable. Some of the nodes may be double cycling at half of the region cycle time.system: SCOOT STC UTC (UTC-MX)locn: Locationssite: Site numbersday: Days of the week Monday to Sunday. Abbreviations; MO,TU,WE,TH,FR,SA,SU.date: Reflects correct actual Date of when data was collected.start_time: NOTE - Please ignore the date displayed in this column. The actual data collection date is correctly displayed in the 'date' column. The date displayed here is the date of when report was run and extracted from the system, but correctly reflects start time of 15 minute intervals. end_time: End time of 15 minute intervals.flow: A representation of demand (flow) for each link built up over several minutes by the SCOOT model. SCOOT has two profiles:(1) Short – Raw data representing the actual values over the previous few minutes(2) Long – A smoothed average of values over a longer periodSCOOT will choose to use the appropriate profile depending on a number of factors.flow_pc: Same as above ref PC SCOOTcong: Congestion is directly measured from the detector. If the detector is placed beyond the normal end of queue in the street it is rarely covered by stationary traffic, except of course when congestion occurs. If any detector shows standing traffic for the whole of an interval this is recorded. The number of intervals of congestion in any cycle is also recorded.The percentage congestion is calculated from:No of congested intervals x 4 x 100 cycle time in seconds.This percentage of congestion is available to view and more importantly for the optimisers to take into account.cong_pc: Same as above ref PC SCOOTdsat: The ratio of the demand flow to the maximum possible discharge flow, i.e. it is the ratio of the demand to the discharge rate (Saturation Occupancy) multiplied by the duration of the effective green time. The Split optimiser will try to minimise the maximum degree of saturation on links approaching the node.

  6. Global share of human and bot web traffic 2013-2024

    • statista.com
    Updated Jul 21, 2025
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    Statista (2025). Global share of human and bot web traffic 2013-2024 [Dataset]. https://www.statista.com/statistics/1264226/human-and-bot-web-traffic-share/
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    Dataset updated
    Jul 21, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Worldwide
    Description

    In 2024, most of the global website traffic was still generated by humans, but bot traffic is constantly growing. Fraudulent traffic through bad bot actors accounted for 37 percent of global web traffic in the most recently measured period, representing an increase of 12 percent from the previous year. Sophistication of Bad Bots on the rise The complexity of malicious bot activity has dramatically increased in recent years. Advanced bad bots have doubled in prevalence over the past 2 years, indicating a surge in the sophistication of cyber threats. Simultaneously, the share of simple bad bots drastically increased over the last years, suggesting a shift in the landscape of automated threats. Meanwhile, areas like food and groceries, sports, gambling, and entertainment faced the highest amount of advanced bad bots, with more than 70 percent of their bot traffic affected by evasive applications. Good and bad bots across industries The impact of bot traffic varies across different sectors. Bad bots accounted for over 50 percent of the telecom and ISPs, community and society, and computing and IT segments web traffic. However, not all bot traffic is considered bad. Some of these applications help index websites for search engines or monitor website performance, assisting users throughout their online search. Therefore, areas like entertainment, food and groceries, and even areas targeted by bad bots themselves experienced notable levels of good bot traffic, demonstrating the diverse applications of benign automated systems across different sectors.

  7. a

    Traffic Flow Data Jan to June 2022 SDCC

    • data-sdublincoco.opendata.arcgis.com
    Updated Nov 7, 2022
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    South Dublin County Council (2022). Traffic Flow Data Jan to June 2022 SDCC [Dataset]. https://data-sdublincoco.opendata.arcgis.com/maps/sdublincoco::traffic-flow-data-jan-to-june-2022-sdcc
    Explore at:
    Dataset updated
    Nov 7, 2022
    Dataset authored and provided by
    South Dublin County Council
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    SDCC Traffic Congestion Saturation Flow Data for January to June 2022. Traffic volumes, traffic saturation, and congestion data for sites across South Dublin County. Used by traffic management to control stage timings on junctions. It is recommended that this dataset is read in conjunction with the ‘Traffic Data Site Names SDCC’ dataset.A detailed description of each column heading can be referenced below;scn: Site Serial numberregion: A group of Nodes that are operated under SCOOT control at the same common cycle time. Normally these will be nodes between which co-ordination is desirable. Some of the nodes may be double cycling at half of the region cycle time.system: SCOOT STC UTC (UTC-MX)locn: Locationssite: Site numbersday: Days of the week Monday to Sunday. Abbreviations; MO,TU,WE,TH,FR,SA,SU.date: Reflects correct actual Date of when data was collected.start_time: NOTE - Please ignore the date displayed in this column. The actual data collection date is correctly displayed in the 'date' column. The date displayed here is the date of when report was run and extracted from the system, but correctly reflects start time of 15 minute intervals. end_time: End time of 15 minute intervals.flow: A representation of demand (flow) for each link built up over several minutes by the SCOOT model. SCOOT has two profiles:(1) Short – Raw data representing the actual values over the previous few minutes(2) Long – A smoothed average of values over a longer periodSCOOT will choose to use the appropriate profile depending on a number of factors.flow_pc: Same as above ref PC SCOOTcong: Congestion is directly measured from the detector. If the detector is placed beyond the normal end of queue in the street it is rarely covered by stationary traffic, except of course when congestion occurs. If any detector shows standing traffic for the whole of an interval this is recorded. The number of intervals of congestion in any cycle is also recorded.The percentage congestion is calculated from:No of congested intervals x 4 x 100 cycle time in seconds.This percentage of congestion is available to view and more importantly for the optimisers to take into account.cong_pc: Same as above ref PC SCOOTdsat: The ratio of the demand flow to the maximum possible discharge flow, i.e. it is the ratio of the demand to the discharge rate (Saturation Occupancy) multiplied by the duration of the effective green time. The Split optimiser will try to minimise the maximum degree of saturation on links approaching the node.

  8. Social media web traffic referrals in Peru 2024

    • statista.com
    Updated May 26, 2025
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    Social media web traffic referrals in Peru 2024 [Dataset]. https://www.statista.com/statistics/1369898/social-media-web-traffic-referrals-peru/
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    Dataset updated
    May 26, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Dec 2024
    Area covered
    Peru
    Description

    In December 2024, Facebook was the social media platform that directed the most traffic to third-party website links in Peru, with around ***** percent of the referrals. Pinterest and Instagram followed, providing around ***** percent and ***** percent of the traffic, respectively. Other networks generated smaller shares, such as YouTube with **** percent of social media referral traffic, and X (formerly Twitter), with **** percent of the clicks.

  9. d

    CALTRANS Traffic Cameras.

    • datadiscoverystudio.org
    Updated Jun 28, 2018
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    Eric Kauffman (2018). CALTRANS Traffic Cameras. [Dataset]. http://datadiscoverystudio.org/geoportal/rest/metadata/item/c0706f104ef248a7b9ca7c4866316f21/html
    Explore at:
    Dataset updated
    Jun 28, 2018
    Authors
    Eric Kauffman
    Area covered
    Description

    abstract: This map service shows the location of traffic cameras throughout California with a URL attribute to the current imagery for each location.See: http://video.dot.ca.gov/Traffic camerasTransportationCamera Locations

  10. Cycling traffic index, England

    • gov.uk
    Updated Dec 5, 2024
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    Department for Transport (2024). Cycling traffic index, England [Dataset]. https://www.gov.uk/government/statistics/cycling-index-england
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    Dataset updated
    Dec 5, 2024
    Dataset provided by
    GOV.UKhttp://gov.uk/
    Authors
    Department for Transport
    Description

    Our statistical practice is regulated by the Office for Statistics Regulation (OSR). OSR sets the standards of trustworthiness, quality and value in the Code of Practice for Statistics that all producers of official statistics should adhere to.

    The data is published as a rolling annual index, referenced to a 2013 baseline, from the date which consistent data is available.

    In the year ending September 2024, the latest provisional data shows that cycling traffic levels have:

    • increased by 9.4% since the year ending December 2013
    • decreased by 1.9% compared to pre-pandemic levels (year ending December 2019)
    • decreased by 2.6% since the previous year (year ending September 2023)
    • decreased by 32.8% since the peak in the series (year ending March 2021)

    In the year ending March 2021:

    • cycling traffic peaked, increasing by 62.8% since the year ending December 2013
    • COVID-19 pandemic restrictions were in place and will have impacted cycling behaviour and travel patterns across England

    To hear more about DfT statistical publications as they are released, follow us on X at https://x.com/dftstats" class="govuk-link">DfTstats.

  11. s

    How Popular Is Twitter In The World?

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). How Popular Is Twitter In The World? [Dataset]. https://www.searchlogistics.com/learn/statistics/twitter-user-statistics/
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    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    Twitter is ranked as the 12h most popular social media site in the world. The platform currently has 611 million active monthly users.

  12. s

    Traffic Congestion Saturation Flow Data 2018 SDCC - Dataset -...

    • data.smartdublin.ie
    Updated Oct 30, 2020
    + more versions
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    (2020). Traffic Congestion Saturation Flow Data 2018 SDCC - Dataset - data.smartdublin.ie [Dataset]. https://data.smartdublin.ie/dataset/traffic-congestion-saturation-flow-data-2018-sdcc1
    Explore at:
    Dataset updated
    Oct 30, 2020
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    SDCC Traffic Congestion Saturation Flow Data 2018. Traffic volumes, traffic saturation, and congestion data for sites across South Dublin County. Used by traffic management to control stage timings on junctions. It is recommended that this dataset is read in conjunction with the ‘Traffic Data Site Names SDCC’ dataset.A detailed description of each column heading can be referenced below;scn: Site Serial numberregion: A group of Nodes that are operated under SCOOT control at the same common cycle time. Normally these will be nodes between which co-ordination is desirable. Some of the nodes may be double cycling at half of the region cycle time.system: SCOOT STC UTC (UTC-MX)locn: Locationssite: Site numbersday: Days of the week Monday to Sunday. Abbreviations; MO,TU,WE,TH,FR,SA,SU.date: Reflects correct actual Date of when data was collected.start_time: NOTE - Please ignore the date displayed in this column. The actual data collection date is correctly displayed in the 'date' column. The date displayed here is the date of when report was run and extracted from the system, but correctly reflects start time of 15 minute intervals. end_time: End time of 15 minute intervals.flow: A representation of demand (flow) for each link built up over several minutes by the SCOOT model. SCOOT has two profiles:(1) Short – Raw data representing the actual values over the previous few minutes(2) Long – A smoothed average of values over a longer periodSCOOT will choose to use the appropriate profile depending on a number of factors.flow_pc: Same as above ref PC SCOOTcong: Congestion is directly measured from the detector. If the detector is placed beyond the normal end of queue in the street it is rarely covered by stationary traffic, except of course when congestion occurs. If any detector shows standing traffic for the whole of an interval this is recorded. The number of intervals of congestion in any cycle is also recorded.The percentage congestion is calculated from:No of congested intervals x 4 x 100 cycle time in seconds.This percentage of congestion is available to view and more importantly for the optimisers to take into account.cong_pc: Same as above ref PC SCOOTdsat: The ratio of the demand flow to the maximum possible discharge flow, i.e. it is the ratio of the demand to the discharge rate (Saturation Occupancy) multiplied by the duration of the effective green time. The Split optimiser will try to minimise the maximum degree of saturation on links approaching the node.

  13. W

    Website Monitoring Software Report

    • datainsightsmarket.com
    doc, pdf, ppt
    Updated Feb 12, 2025
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    Data Insights Market (2025). Website Monitoring Software Report [Dataset]. https://www.datainsightsmarket.com/reports/website-monitoring-software-1463127
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    doc, ppt, pdfAvailable download formats
    Dataset updated
    Feb 12, 2025
    Dataset authored and provided by
    Data Insights Market
    License

    https://www.datainsightsmarket.com/privacy-policyhttps://www.datainsightsmarket.com/privacy-policy

    Time period covered
    2025 - 2033
    Area covered
    CA
    Variables measured
    Market Size
    Description

    The website monitoring software market is growing rapidly, driven by factors such as the increasing reliance on websites for e-commerce, banking, and other essential services, as well as the need to ensure that websites are always up and running. The market is expected to grow from $X million in 2025 to $X million by 2033, with a CAGR of X%. The major players in the market include SolarWinds, UptimeRobot, Zoho, StatusCake, Nagios, Datadog, LogicMonitor, TeamViewer, New Relic, Cisco Systems, Catchpoint, BMC Software, Dynatrace, Sensu, Pingometer, Splunk, Retrace, Opsview, ScienceLogic, and Oracle. The increasing demand for website monitoring software is a result of several factors. First, the growing number of websites and the increasing amount of traffic that they receive is increasing the demand for software that can help businesses ensure their websites are always up and running. Second, the growing popularity of cloud computing is increasing the need for software that can monitor websites that are hosted on cloud platforms. Third, the increasing demand for mobile devices and apps is increasing the need for software that can monitor the performance of mobile applications.

  14. s

    Key Truth Social Statistics

    • searchlogistics.com
    Updated Apr 24, 2023
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    (2023). Key Truth Social Statistics [Dataset]. https://www.searchlogistics.com/learn/statistics/truth-social-statistics/
    Explore at:
    Dataset updated
    Apr 24, 2023
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    During the beginning of the launch, they had some pretty fast growth. Here are the key Truth Social statistics you need to know.

  15. T

    Truth Social Statistics

    • searchlogistics.com
    Updated Apr 24, 2023
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    Search Logistics (2023). Truth Social Statistics [Dataset]. https://www.searchlogistics.com/learn/statistics/truth-social-statistics/
    Explore at:
    Dataset updated
    Apr 24, 2023
    Dataset authored and provided by
    Search Logistics
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    We've put together a list of the latest Truth Social statistics so you can see who uses the platform and whether or not Truth Social is likely to become a dominant social media network in the future.

  16. s

    Truth Social vs Other Social Media Platforms

    • searchlogistics.com
    Updated Apr 24, 2023
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    (2023). Truth Social vs Other Social Media Platforms [Dataset]. https://www.searchlogistics.com/learn/statistics/truth-social-statistics/
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    Dataset updated
    Apr 24, 2023
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    How does Truth Social compare to other social media platforms? There are around 2 million active Truth Social users.

  17. s

    Truth Social User Demographics

    • searchlogistics.com
    Updated Apr 24, 2023
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    (2023). Truth Social User Demographics [Dataset]. https://www.searchlogistics.com/learn/statistics/truth-social-statistics/
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    Dataset updated
    Apr 24, 2023
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    A survey done in March 2022 found that 31% of Republican voters said they would use Truth Social often and 14% said they plan to use the platform a lot.

  18. Leading social media websites in Latvia 2023, by web traffic referral share

    • statista.com
    Updated Jul 11, 2025
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    Statista (2025). Leading social media websites in Latvia 2023, by web traffic referral share [Dataset]. https://www.statista.com/statistics/1165920/market-share-of-the-most-popular-social-media-websites-in-latvia/
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    Dataset updated
    Jul 11, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2023
    Area covered
    Latvia
    Description

    Facebook was the leading social media website in Latvia based on the share of visits in 2023, having occupied over ** percent of the web traffic on third-party websites that arrived via clicks on social media sites. X, formerly known as Twitter, ranked second, with over ** percent.

  19. Leading websites worldwide 2024, based on visit share

    • statista.com
    Updated Dec 10, 2024
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    Tiago Bianchi (2024). Leading websites worldwide 2024, based on visit share [Dataset]. https://www.statista.com/topics/2297/twitter-marketing/
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    Dataset updated
    Dec 10, 2024
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Tiago Bianchi
    Description

    In March 2024, Google.com was the leading website worldwide. The search platform accounted for nearly 18.1 percent of desktop web traffic worldwide, ahead of second-ranked YouTube.com with over 13 percent.

  20. Share of social media traffic SEA 2024, by country and platform

    • statista.com
    Updated Jun 19, 2025
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    Statista (2025). Share of social media traffic SEA 2024, by country and platform [Dataset]. https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/
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    Dataset updated
    Jun 19, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2024
    Area covered
    APAC, Asia
    Description

    In 2024, Facebook was the leading social media platform in most of the Southeast Asian countries in terms of traffic generation to other websites, with the highest share in Timor-Leste at around ** percent. YouTube, X (Twitter), Instagram, and Pinterest were other platforms that had significant social media traffic shares in Southeast Asian markets that year. Social media advertising and web traffic referrals Traffic referrals from social media are crucial in social media advertising. Links shared on platforms like Facebook, Instagram, and Twitter help direct potential customers to a brand’s website or landing page. This increases exposure, website visits, and conversions, such as sales or leads, which are key benefits of social media marketing according to marketers. Traffic referrals also serve as an important tool for advertisers to measure the effectiveness of their campaigns. Furthermore, by analyzing which platforms and content generate the most traffic, businesses can refine their strategies to focus on the highest-performing channels. Social media advertising – a multibillion-dollar business Revenue from social media advertising has continued to rise rapidly. This growth was driven by the ability to track user behavior, refine ad targeting, and deliver highly personalized content. Social media platforms like Facebook, Instagram, and TikTok generate billions of dollars of ad revenue annually. The owner of Facebook and Instagram, Meta Platforms’s annual advertising revenue exceeded *** billion U.S. dollars in 2024. Countries such as China, Japan, and Australia are among the largest social media advertising markets in the Asia-Pacific region, with China’s projected social media ad spend reaching nearly ** billion U.S. dollars in 2025.

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Statista (2025). Total global visitor traffic to X.com/Twitter.com 2024 [Dataset]. https://www.statista.com/statistics/470038/twitter-audience-reach-visitors/
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Total global visitor traffic to X.com/Twitter.com 2024

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Dataset updated
Jun 24, 2025
Dataset authored and provided by
Statistahttp://statista.com/
Time period covered
Oct 2023 - Mar 2024
Area covered
Worldwide
Description

In March 2024, X's web page Twitter.com had *** billion website visits worldwide, up from *** billion site visits the previous month. Formerly known as Twitter, X is a microblogging and social networking service that allows most of its users to write short posts with a maximum of 280 characters.

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