In the early 2000s, Microsoft took a bold leap into the console market, challenging established giants like Sony and Nintendo. It was a risky move. But fast forward to 2025, and Xbox is not just a gaming console; it's a sprawling digital ecosystem spanning subscriptions, cloud gaming, and global community...

How high is the brand awareness of Xbox Game Pass in the United States?When it comes to video game subscription users, brand awareness of Xbox Game Pass is at ** percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Xbox Game Pass in the United States?In total, ** percent of U.S. video game subscription users say they like Xbox Game Pass. What is the usage share of Xbox Game Pass in the United States?All in all, ** percent of video game subscription users in the United States use Xbox Game Pass. How loyal are the customers of Xbox Game Pass?Around ** percent of video game subscription users in the United States say they are likely to use Xbox Game Pass again.What's the buzz around Xbox Game Pass in the United States?In April 2025, about ** percent of U.S. video game subscription users had heard about Xbox Game Pass in the media, on social media, or in advertising over the past three months.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

🔎 About:
This dataset was created for a comprehensive analysis of gaming platforms, user behavior, and pricing trends. It brings together real-world data from Steam, PlayStation, and Xbox, allowing researchers, analysts, and developers to explore player activity, game popularity, and price dynamics. The dataset enables insights into game market trends

⁉️ Why This Dataset?
* Real-World Data (~60GB) - Collected from Steam, PlayStation, and Xbox for authentic insights * Comprehensive & Multi-Dimensional - Covers user activity, rankings, price changes, and historical data * Regularly Updated - Ensuring freshness and relevance for ongoing analysis * Perfect for Learning & Research - Ideal for machine learning, statistics, and data visualization projects * Well-Documented & Open Source - Facilitates easy integration and reproducibility

📢 Note:
The complete database and source code can be found in the project repository GitHub - GameStatsHub (~60GB)

First launched in June 2017 on the Xbox One, Xbox Game Pass is Microsoft's cross-platform gaming subscription service, which allows users to play online multiplayer, access a rotating library of games, and other services, depending on the subscription tier. Xbox Game Pass reported 34 million subscribers in February 2024. The overall reach of the Microsoft Xbox Network was an estimated 120 million monthly active users. A constantly evolving product With the multiplayer subscription service Xbox Live Gold already being a part of the online gaming experience on the Xbox One console, Microsoft introduced a separate on-demand subscription service for gaming content, known as Xbox Game Pass, in the second half of the console’s lifecycle. In April 2019, Microsoft also introduced Xbox Game Pass Ultimate, which bundles Game Pass with an Xbox Live Gold subscription. This higher-priced tier also includes EA Play, a subscription service for video games published by Electronic Arts. EA Play has been live in several iterations, known as Origin Access on PC and EA Access on consoles. In November 2020, EA Play was integrated into the XBox Game Pass Ultimate and instantly doubled its user reach. Expanding the content library via strategic acquisitions At launch, the Xbox One platform, and subsequently the Xbox Game Pass, have frequently been criticized for the lack of platform-exclusive releases. Compared to the PlayStation or Nintendo Switch, there were fewer major first- or third-party exclusives, and several flagship Microsoft exclusives also underperformed or were delayed or cancelled.To remedy this, Microsoft began to realign its first party studios first into unified Microsoft Studios (2017) and then rebranded this collection of gaming studios into Xbox Game Studios (2019). Since 2019, Microsoft has made several key acquisitions (Double Fine, InXile Entertainment, Ninja Theory, Obsidian Entertainment, Playground Games) before making a big splash with their 7.5 billion U.S. dollar purchase of holding company ZeniMax Media in March 2021. ZeniMax’s portfolio of gaming studios includes Bethesda Game Studios (maker of Fallout, The Elder Scolls, and the upcoming Starfield), id Software (developer of Doom, Quake, and the Rage series), Arkane Studios, MachineGames, and Tango Gameworks. It was Microsoft’s most high-profile gaming acquisition until the announcement of its intended purchase of Call of Duty maker Activision Blizzard for an eye-watering 69 billion U.S. dollars in January 2022. As of June 2023, the blockbuster deal is still up for regulatory approval due to concerns about industry consolidation and its impact on consumer choice.

In the fiscal quarter ending June 2024, Microsoft reported over 500 million monthly active gaming users across all platforms and devices. This is up from 200 million reported users at the end of 2023. The user figures are strongly impacted by the closing of Microsoft's acquisition of gaming giant Activision Blizzard.

In 2025, the unit sales of Microsoft’s Xbox Series X and Series S video game consoles amounted to nearly *****million units, decreasing considerably from just above the *****million units sold in the previous year. Xbox X/S’s predecessor, the Xbox One, was put to market in 2013 and sold roughly ** million units in total until the end of its lifespan in 2020. Xbox Designed by Microsoft, Xbox is a series of video game consoles including the original Xbox, Xbox 360 and the newest Xbox One. Respectively belonging to the sixth, seventh, and eighth generations of video game consoles, the Xbox consoles established Microsoft’s standing in the video game industry, with Sony and Nintendo as the other two major competitors. The latest Xbox models Series X and S were released in November 2020, two days before the release of PlayStation 5. They became the first Xbox consoles to offer 4K gaming at up to 120 frames per second and introduced a new wireless controller to the lineup. Console Gaming Since the release of the world’s first gaming console in 1972, the Magnovox Odyssey, the console gaming industry has exploded in popularity and become a massive global industry. Modern consoles regularly sell tens of millions of units throughout their lifespan, as players from around the world compete in everything from virtual sports to medieval fantasies. In 2024, Sony’s Playstation 5, Nintendo’s Switch and the Xbox Series X/S were the highest-selling game consoles worldwide, each selling millions of units annually.

As of September 2023, the global installed base of the Sony PlayStation 5 is **** million units, whilst the Microsoft Xbox Series S and Series X has an installed base of ** million units. The next generation Sony game console is forecast to have the highest installed base globally, rising to **** million units by 2024.

Comprehensive YouTube channel statistics for Xbox, featuring 5,680,000 subscribers and 1,628,139,772 total views. This dataset includes detailed performance metrics such as subscriber growth, video views, engagement rates, and estimated revenue. The channel operates in the Gaming category. Track 14,992 videos with daily and monthly performance data, including view counts, subscriber changes, and earnings estimates. Analyze growth trends, engagement patterns, and compare performance against similar channels in the same category.

All Xbox One Games Dataset

The Xbox One is a line of home video game consoles developed by Microsoft. Announced in May 2013, it is the successor to Xbox 360 and the third base console in the Xbox series of video game consoles. It was first released in North America, parts of Europe, Australia, and South America in November 2013 and in Japan, China, and other European countries in September 2014. It is the first Xbox game console to be released in China, specifically in the Shanghai Free-Trade Zone. Microsoft marketed the device as an "all-in-one entertainment system", hence the name "Xbox One". An eighth-generation console, it mainly competed against Sony's PlayStation 4 and Nintendo's Wii U a and later the Switch. This dataset contains details of all Xbox One Games published so far.

About Xbox Games Pass :

Xbox Games Pass gives you access to well over 300 games to download and play on your Xbox One or Xbox Series X/S for one monthly fee. If you upgrade to Xbox Game Pass Ultimate, you also get Xbox Live Gold, PC Game Pass, EA Play and access to Xbox Cloud Gaming, all for the same price.

About the dataset :

This dataset contains the list of every game present on the service.

Tasks

Perform Exploratory Data Analysis

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Comprehensive YouTube channel statistics for Dinho | Mais XBOX, featuring 179,000 subscribers and 28,575,288 total views. This dataset includes detailed performance metrics such as subscriber growth, video views, engagement rates, and estimated revenue. The channel operates in the Gaming category and is based in BR. Track 2,547 videos with daily and monthly performance data, including view counts, subscriber changes, and earnings estimates. Analyze growth trends, engagement patterns, and compare performance against similar channels in the same category.

Console Gaming Market Outlook

According to our latest research, the global console gaming market size reached USD 58.4 billion in 2024, reflecting robust demand and dynamic innovation across the industry. The market is expected to grow at a CAGR of 6.2% from 2025 to 2033, reaching an estimated USD 100.1 billion by 2033. This impressive growth trajectory is primarily driven by advances in console hardware, expanding game libraries, and increasing digital content consumption. As per our analysis, the console gaming market continues to evolve, shaped by technological advancements, shifting consumer preferences, and the proliferation of online gaming ecosystems.

One of the most significant growth factors propelling the console gaming market is the continuous evolution of hardware and software technologies. The introduction of next-generation consoles, such as the PlayStation 5 and Xbox Series X, has set new benchmarks for performance, graphics, and immersive experiences. These consoles leverage cutting-edge processors, real-time ray tracing, and ultra-fast SSDs, enhancing gameplay realism and reducing load times. Furthermore, backward compatibility and cloud gaming integration have expanded the ecosystem, enabling users to access a broader range of titles and features. The ongoing innovation in console design and functionality has not only attracted dedicated gamers but also drawn in new demographics, fueling market expansion.

The growing adoption of digital content and online services is another major driver for the console gaming market. Subscription-based offerings like Xbox Game Pass and PlayStation Plus provide gamers with access to extensive libraries of games, exclusive content, and multiplayer services. This shift towards digital distribution has transformed the industry, reducing dependency on physical media and enabling publishers to reach global audiences more efficiently. Additionally, the rise of in-game purchases, downloadable content (DLC), and live service models has created recurring revenue streams for both console manufacturers and game developers. These monetization strategies are increasingly vital as the market becomes more competitive and consumer expectations evolve.

Demographic trends also play a crucial role in shaping the console gaming landscape. With a growing population of tech-savvy teenagers and adults, the market is witnessing increased engagement across various age groups. The proliferation of family-friendly and multiplayer games has made console gaming a popular social activity, fostering community building and cross-generational appeal. Furthermore, the expansion of eSports and competitive gaming has brought console gaming to the forefront of mainstream entertainment, attracting investments from sponsors, advertisers, and professional teams. As gaming becomes more integrated into everyday life, the market is poised for sustained growth, supported by ongoing innovation and expanding user bases.

Regionally, North America and Asia Pacific dominate the console gaming market, accounting for the largest revenue shares in 2024. North America benefits from high disposable incomes, a strong gaming culture, and widespread broadband connectivity, making it a lucrative market for console manufacturers and game publishers. Meanwhile, Asia Pacific is experiencing rapid growth due to increasing urbanization, rising middle-class populations, and the proliferation of gaming centers and digital infrastructure. Europe also remains a key market, driven by robust demand in countries like the United Kingdom, Germany, and France. Emerging markets in Latin America and the Middle East & Africa are gradually gaining traction, fueled by improving internet access and growing consumer awareness. These regional dynamics underscore the global appeal of console gaming and highlight the diverse opportunities for market participants.

Console Type Analysis

The console gaming market is segmented by console type into home consoles, handheld consoles, and hybrid consoles, each o

Turn-based Strategy Games Market Outlook

According to our latest research, the global turn-based strategy games market size reached USD 7.2 billion in 2024, with a steady growth trajectory driven by rising engagement and a broadening demographic of players. The market is expected to expand at a CAGR of 8.1% from 2025 to 2033, reaching an estimated USD 13.6 billion by 2033. This robust growth is primarily fueled by technological advancements, the proliferation of mobile gaming platforms, and evolving player preferences for immersive, strategic gameplay experiences.

One of the primary growth factors for the turn-based strategy games market is the increasing penetration of smartphones and high-speed internet connectivity worldwide. The accessibility of mobile devices has democratized gaming, enabling a wider audience to engage with turn-based strategy titles, which are particularly well-suited for mobile play due to their asynchronous, session-based mechanics. Additionally, the rise of cross-platform compatibility allows players to seamlessly transition between PC, console, and mobile devices, further boosting user engagement and retention. This technological convergence is not only expanding the market’s reach but also encouraging developers to innovate and create more complex, visually appealing, and socially connected turn-based strategy games.

Another significant growth driver is the evolving demographic profile of gamers. Traditionally, turn-based strategy games attracted a niche audience of hardcore enthusiasts, but recent years have seen a surge in casual and professional gamers alike. The genre’s emphasis on critical thinking, tactical planning, and replayability has made it appealing to a broader spectrum of players, including younger audiences and those seeking intellectually stimulating entertainment. Esports and competitive gaming have also contributed to this growth, with tournaments and leagues dedicated to popular turn-based titles attracting substantial viewership and participation. This shift in player demographics is prompting publishers to diversify their offerings and integrate features such as multiplayer modes, social elements, and regular content updates.

Furthermore, the proliferation of digital distribution platforms has significantly lowered barriers to entry for both developers and players. Online marketplaces such as Steam, PlayStation Store, Xbox Live, and mobile app stores provide instant access to a vast array of turn-based strategy games, facilitating global reach and rapid dissemination of new titles. This digital transformation has also enabled indie developers to compete alongside established studios, fostering innovation and diversity within the genre. The move towards online distribution is complemented by evolving monetization models, such as free-to-play, in-app purchases, and subscription services, which are attracting new user segments and generating recurring revenue streams for market participants.

Regionally, Asia Pacific stands out as a powerhouse in the turn-based strategy games market, accounting for a significant share of global revenues. The region’s large population of digitally connected youth, growing middle class, and cultural affinity for strategic and competitive games are key factors driving adoption. North America and Europe also maintain strong market positions, benefiting from mature gaming ecosystems, high disposable incomes, and robust infrastructure for esports and online gaming. Meanwhile, Latin America and the Middle East & Africa are emerging as promising markets, supported by improving internet penetration and increasing investment in gaming content and technology. This dynamic regional outlook underscores the global appeal and growth potential of turn-based strategy games.

Platform Analysis

The platform segment of the turn-based strategy games market is a critical determinant of market dynamics, as it directly influences player accessibility, engagement, and monetization opportunities. PC gaming remains a cornerstone of the genre, favored by enthusiasts for its superior hardware capabilities, customizable controls, and support for complex gameplay mechanics. PC platforms are particularly popular for titles that demand high levels of strategic depth and graphical fidelity, such as the Civilization and XCOM series. The robust modding communities and active online forums associated with PC gaming also contribute to prolonged player enga

The video game buy and rent service market is experiencing robust growth, driven by increasing internet penetration, the rising popularity of gaming across all demographics, and the convenience offered by subscription-based models. The market's expansion is fueled by a confluence of factors, including the shift towards digital distribution, the introduction of cloud gaming services, and the increasing affordability of high-speed internet access. Subscription services like Xbox Game Pass, PlayStation Now, and Netflix Games are significantly impacting market dynamics, offering players access to vast libraries of games for a recurring fee, thus challenging traditional retail models. Furthermore, the rise of mobile gaming and the continued evolution of esports are contributing to the market's expansion. While the initial investment in gaming hardware can be a barrier to entry for some, the affordability and accessibility of rental and subscription services are mitigating this, expanding the market's reach. The competitive landscape is highly dynamic, with established players like EA, Microsoft, and Sony competing against emerging subscription services and independent rental platforms. The market is segmented by game type (e.g., AAA titles, indie games, retro games), platform (PC, console, mobile), and business model (subscription, rental, purchase). Geographic variations in market penetration exist, with North America and Europe currently holding significant market share. However, the increasing adoption of gaming in emerging markets, particularly in Asia-Pacific, presents significant growth opportunities. The future of the market hinges on technological advancements, the evolution of subscription models, and the successful integration of new technologies like virtual reality and augmented reality into the gaming experience. Continued innovation and adaptation will be key for companies to succeed in this competitive and rapidly evolving landscape. We estimate the market to be valued at approximately $15 billion in 2025, growing at a CAGR of 15% over the next decade.

The global Game Subscription Service market is experiencing robust growth, driven by increasing internet penetration, the proliferation of mobile gaming, and a rising preference for convenient, cost-effective access to a wide range of games. The market, estimated at $15 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 18% from 2025 to 2033, reaching an estimated $50 billion by 2033. This expansion is fueled by several key trends, including the rise of cloud gaming services, offering seamless access to high-quality games without the need for powerful hardware, and the increasing popularity of subscription bundles that integrate games with other entertainment services like music or video streaming. The market segmentation shows a strong presence across all platforms (PC, Mobile, Console) and demographics (Child, Adult), indicating broad appeal and diverse growth opportunities. Competition is fierce, with established players like Xbox, PlayStation, and Nintendo alongside emerging contenders like Apple Arcade, Ubisoft+, and cloud gaming platforms such as GeForce Now and Amazon Luna. The diverse range of offerings, from single-game subscriptions to comprehensive libraries, caters to various gaming preferences and budgets. Geographic expansion also plays a pivotal role in market growth. North America and Europe currently dominate the market share, but significant opportunities exist in rapidly developing Asian markets like China and India, fueled by a burgeoning middle class with increasing disposable income and access to high-speed internet. However, challenges remain, including the need to address concerns about internet access in certain regions, manage subscription pricing to attract and retain users, and combat piracy, which continues to pose a threat to the industry's revenue streams. The continued innovation in gaming technology and the evolving preferences of gamers will continue to shape the trajectory of the Game Subscription Service market in the coming years.

The Xbox Series X and Xbox Series S were first released in November 2020 as the fourth generation of Xbox gaming consoles, and are part of the ninth generation of video game consoles. As of May 2025, the Xbox Series X/S has sold approximately 33 million units, of which 18.68 million were sold in North America.

First-person Shooter Games Market Outlook

According to our latest research, the global first-person shooter games market size reached USD 23.8 billion in 2024, reflecting robust momentum driven by technological advancements and expanding gamer demographics. The market is projected to grow at a CAGR of 8.6% between 2025 and 2033, reaching an estimated USD 49.2 billion by 2033. The primary growth factor fueling this expansion is the increasing penetration of high-performance gaming hardware and the proliferation of digital distribution channels, which have collectively transformed the accessibility and quality of first-person shooter (FPS) games worldwide.

One of the pivotal growth drivers for the first-person shooter games market is the rapid evolution of gaming hardware and software. The introduction of next-generation consoles, advanced graphics cards, and immersive peripherals such as VR headsets has significantly enhanced the gaming experience, making FPS titles more engaging and visually compelling. These technological advancements have not only improved the realism and responsiveness of gameplay but also enabled developers to introduce innovative features such as ray tracing, real-time physics, and expansive multiplayer environments. As a result, both casual and professional gamers are increasingly gravitating toward FPS games, propelling market demand across all major platforms.

Another key factor contributing to the expansion of the FPS games market is the mainstream adoption of digital distribution and cloud-based gaming. Digital storefronts like Steam, PlayStation Network, and Xbox Live have revolutionized game distribution, allowing developers to reach global audiences instantaneously and reducing the barriers to entry for emerging studios. Meanwhile, cloud gaming services such as NVIDIA GeForce NOW and Xbox Cloud Gaming are democratizing access to high-quality FPS games, enabling players to enjoy AAA titles on a wide range of devices without the need for expensive hardware. This shift toward digital and cloud-based platforms is expected to further accelerate market growth, particularly in regions with high internet penetration and burgeoning mobile gaming communities.

The rise of eSports and the professionalization of gaming have also played a significant role in driving the first-person shooter games market. FPS titles such as Counter-Strike: Global Offensive, Call of Duty, and Valorant have become mainstays in global eSports tournaments, attracting massive audiences and lucrative sponsorship deals. The increasing visibility of professional gaming, coupled with the growth of streaming platforms like Twitch and YouTube Gaming, has created a virtuous cycle of engagement, inspiring new players to participate and invest in FPS games. This phenomenon is particularly pronounced among younger demographics, who view gaming not only as a form of entertainment but also as a viable career path.

From a regional perspective, Asia Pacific continues to dominate the global FPS games market, accounting for the largest share of revenue in 2024. This dominance is underpinned by a massive and youthful gamer base, widespread mobile device adoption, and a thriving eSports ecosystem, particularly in countries such as China, South Korea, and Japan. North America and Europe also represent significant markets, driven by high disposable incomes, advanced infrastructure, and a strong culture of console and PC gaming. Meanwhile, emerging markets in Latin America and the Middle East & Africa are witnessing rapid growth, fueled by increasing internet connectivity and rising interest in competitive gaming.

Platform Analysis

The platform segment of the first-person shooter games market is characterized by dynamic shifts in consumer preferences and technological capabilities. PC gaming has traditionally been the cornerstone of the FPS genre, offering unparalleled customization, superior graphics, and robust online communities. The flexibility of hardware upgrades and the availability of mods and user-generated content have made PC an enduring favorite among hardcore FPS enthusiasts. In 2024, PC accounted for approximately 38% of the global FPS market revenue, bolstered by the popularity of franchises like Counter-Strike and Rainbow Six Siege. However, the segment faces increasing competition from consoles and mobile platforms as they close the gap in performance and accessibility.

Console gaming remains a formidable force in the FPS mar

The global video game console and controller market is poised for robust expansion, with an estimated market size of $XXX million in 2025 and a projected Compound Annual Growth Rate (CAGR) of XX% throughout the forecast period of 2025-2033. This significant growth is fueled by a confluence of factors, including the increasing adoption of advanced gaming technologies, the rising popularity of esports, and the continuous innovation in console hardware and immersive gaming experiences. The industry is witnessing a surge in demand for high-performance consoles that offer enhanced graphics, faster processing speeds, and seamless online connectivity, catering to both casual and dedicated gamers. Furthermore, the proliferation of mobile gaming and the growing accessibility of gaming devices are broadening the market's reach, attracting new demographics and driving overall revenue. The dynamic evolution of gaming content, from AAA titles to indie darlings and virtual reality experiences, ensures sustained consumer interest and engagement. The market's trajectory is further shaped by key trends such as the growing integration of cloud gaming services, offering players access to a vast library of games without the need for powerful local hardware. This trend is democratizing gaming and expanding the addressable market. Additionally, the development of innovative controller technologies, including advanced haptic feedback and customizable inputs, enhances the player's immersion and control, contributing to the demand for sophisticated peripherals. While the market is strong, potential restraints include the high cost of next-generation consoles and the increasing prevalence of piracy, which could temper growth. However, the persistent demand for entertainment, coupled with strategic product launches and expanding distribution channels by major players like Sony, Nintendo, and Microsoft, is expected to overcome these challenges. The Asia Pacific region, particularly China and Japan, is anticipated to remain a dominant force, driven by a massive gaming population and a strong appetite for cutting-edge technology.

Destiny 2 player activity dataset from MMO Populations, combining monthly enhanced players and 30-day daily estimates generated from public signals.

In 2020, retail software revenue for Microsoft's Xbox console series amounted to 1.67 billion U.S. dollars. The majority of consumer spending on Xbox gaming software took place in the online segment, with digital downloads, gaming subscriptions like Xbox Game Pass, and microtransactions generating 3.15 billion U.S. dollars during the same period.