In 2025, the unit sales of Microsoft’s Xbox Series X and Series S video game consoles amounted to nearly *****million units, decreasing considerably from just above the *****million units sold in the previous year. Xbox X/S’s predecessor, the Xbox One, was put to market in 2013 and sold roughly ** million units in total until the end of its lifespan in 2020. Xbox Designed by Microsoft, Xbox is a series of video game consoles including the original Xbox, Xbox 360 and the newest Xbox One. Respectively belonging to the sixth, seventh, and eighth generations of video game consoles, the Xbox consoles established Microsoft’s standing in the video game industry, with Sony and Nintendo as the other two major competitors. The latest Xbox models Series X and S were released in November 2020, two days before the release of PlayStation 5. They became the first Xbox consoles to offer 4K gaming at up to 120 frames per second and introduced a new wireless controller to the lineup. Console Gaming Since the release of the world’s first gaming console in 1972, the Magnovox Odyssey, the console gaming industry has exploded in popularity and become a massive global industry. Modern consoles regularly sell tens of millions of units throughout their lifespan, as players from around the world compete in everything from virtual sports to medieval fantasies. In 2024, Sony’s Playstation 5, Nintendo’s Switch and the Xbox Series X/S were the highest-selling game consoles worldwide, each selling millions of units annually.

In the early 2000s, Microsoft took a bold leap into the console market, challenging established giants like Sony and Nintendo. It was a risky move. But fast forward to 2025, and Xbox is not just a gaming console; it's a sprawling digital ecosystem spanning subscriptions, cloud gaming, and global community...

As of April 2022, Microsoft's Xbox gaming subscription services had nearly 34 million subscriptions through gaming consoles. The Xbox Game Pass was by far the most popular, having accumulated 21.9 million subscribers on Xbox consoles.

About Xbox Games Pass :

Xbox Games Pass gives you access to well over 300 games to download and play on your Xbox One or Xbox Series X/S for one monthly fee. If you upgrade to Xbox Game Pass Ultimate, you also get Xbox Live Gold, PC Game Pass, EA Play and access to Xbox Cloud Gaming, all for the same price.

About the dataset :

This dataset contains the list of every game present on the service.

Tasks

Perform Exploratory Data Analysis

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All Xbox One Games Dataset

The Xbox One is a line of home video game consoles developed by Microsoft. Announced in May 2013, it is the successor to Xbox 360 and the third base console in the Xbox series of video game consoles. It was first released in North America, parts of Europe, Australia, and South America in November 2013 and in Japan, China, and other European countries in September 2014. It is the first Xbox game console to be released in China, specifically in the Shanghai Free-Trade Zone. Microsoft marketed the device as an "all-in-one entertainment system", hence the name "Xbox One". An eighth-generation console, it mainly competed against Sony's PlayStation 4 and Nintendo's Wii U a and later the Switch. This dataset contains details of all Xbox One Games published so far.

In 2020, gaming software revenue for Microsoft's Xbox console series amounted to 4.79 billion U.S. dollars. However, consumer spending on Xbox gaming software is projected to jump to 6.35 billion U.S. dollars in 2021 as the fourth generation of Xbox consoles, the Xbox Series X and Series S, were released in November 2020, giving gamers more incentive to spend money on games for their new system.

First launched in June 2017 on the Xbox One, Xbox Game Pass is Microsoft's cross-platform gaming subscription service, which allows users to play online multiplayer, access a rotating library of games, and other services, depending on the subscription tier. Xbox Game Pass reported 34 million subscribers in February 2024. The overall reach of the Microsoft Xbox Network was an estimated 120 million monthly active users. A constantly evolving product With the multiplayer subscription service Xbox Live Gold already being a part of the online gaming experience on the Xbox One console, Microsoft introduced a separate on-demand subscription service for gaming content, known as Xbox Game Pass, in the second half of the console’s lifecycle. In April 2019, Microsoft also introduced Xbox Game Pass Ultimate, which bundles Game Pass with an Xbox Live Gold subscription. This higher-priced tier also includes EA Play, a subscription service for video games published by Electronic Arts. EA Play has been live in several iterations, known as Origin Access on PC and EA Access on consoles. In November 2020, EA Play was integrated into the XBox Game Pass Ultimate and instantly doubled its user reach. Expanding the content library via strategic acquisitions At launch, the Xbox One platform, and subsequently the Xbox Game Pass, have frequently been criticized for the lack of platform-exclusive releases. Compared to the PlayStation or Nintendo Switch, there were fewer major first- or third-party exclusives, and several flagship Microsoft exclusives also underperformed or were delayed or cancelled.To remedy this, Microsoft began to realign its first party studios first into unified Microsoft Studios (2017) and then rebranded this collection of gaming studios into Xbox Game Studios (2019). Since 2019, Microsoft has made several key acquisitions (Double Fine, InXile Entertainment, Ninja Theory, Obsidian Entertainment, Playground Games) before making a big splash with their 7.5 billion U.S. dollar purchase of holding company ZeniMax Media in March 2021. ZeniMax’s portfolio of gaming studios includes Bethesda Game Studios (maker of Fallout, The Elder Scolls, and the upcoming Starfield), id Software (developer of Doom, Quake, and the Rage series), Arkane Studios, MachineGames, and Tango Gameworks. It was Microsoft’s most high-profile gaming acquisition until the announcement of its intended purchase of Call of Duty maker Activision Blizzard for an eye-watering 69 billion U.S. dollars in January 2022. As of June 2023, the blockbuster deal is still up for regulatory approval due to concerns about industry consolidation and its impact on consumer choice.

As of April 2022, Microsoft's Xbox network (formerly known as Xbox Live) had approximately 112 million quarterly active users, 51.3 million of which were on console. The number of monetized users on the service (via Game Pass or Gold subscription, for example) amounted to 39.7 million, or 78 percent.

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Game Streaming Market Size 2024-2028

The game streaming market size is forecast to increase by USD 1.05 billion at a CAGR of 8.51% between 2023 and 2028.

The market is experiencing significant growth, driven by several key trends. One notable trend is the increasing popularity of eSports tournaments, which have gained massive followings and sponsorships from major brands. Another trend is the growing demographic of women gamers, who now represent a substantial portion of the gaming community. Additionally, the health benefits of gaming, such as improved cognitive function and stress relief, are increasingly being recognized. These factors, among others, are fueling the growth of the market. However, challenges remain, including the need for high-speed internet connections and the potential for addiction and negative health effects. Despite these challenges, the market is poised for continued expansion as technology advances and gaming becomes more mainstream.

What will be the Size of the Game Streaming Market During the Forecast Period?

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The market is experiencing significant growth and transformation, driven by the growth in popularity of game streaming services and the mobile gaming sector. Major players in this market include Facebook Gaming and YouTube Gaming, which leverage their extensive user bases to offer live streaming and on-demand content. Cloud gaming platforms, such as Microsoft xCloud and Google Stadia, are revolutionizing the industry by enabling users to play high-quality games without the need for expensive hardware. Traditional gaming companies, like PlayStation and Xbox, have entered the fray with their respective streaming services, PlayStation Plus and Xbox Game Pass. The market's size is projected to expand as technological development and infrastructure improvements facilitate smoother delivery of streaming content.
Content acquisition remains a key focus, with popular titles like League of Legends, Dota 2, PUBG Mobile, Clash Royale, and Free Fire attracting large audiences. Content creation and monetization options are also crucial, with streaming platforms providing tools and monetization options for content creators to engage their audiences effectively. The role of the YouTube network and other live streaming tools in this ecosystem cannot be overlooked, as they offer a significant reach and influence on consumer behavior. Overall, the market is poised for continued growth and innovation, fueled by the intersection of technological advancements and evolving consumer preferences.

How is this Game Streaming Industry segmented and which is the largest segment?

The game streaming industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Revenue Stream

  In-game advertising
  Subscription
  Others


Geography

  North America

    US


  Europe

    Germany
    UK


  APAC

    China
    Japan


  South America



  Middle East and Africa

By Revenue Stream Insights

The in-game advertising segment is estimated to witness significant growth during the forecast period.

The market experienced substantial growth in 2021, with in-game advertising emerging as the largest segment. This trend is anticipated to continue during the forecast period, fueled by the increasing popularity of social media and mobile gaming. In-game advertising integrates advertisements into desktop and mobile games through various formats such as ads, clips, billboards, and backdrop displays. These non-interruptive advertisements offer a smoother gaming experience for players while delivering stronger audio-visual effects for viewers. As the mobile gaming sector continues to expand, driven by smartphone penetration rates and the availability of high-speed connectivity, game streaming services like Facebook Gaming, YouTube Gaming, Microsoft xCloud, Google Stadia, PlayStation Plus, Xbox Game Pass, League of Legends, Dota 2, PUBG Mobile, Clash Royale, and Free Fire are investing in strategic efforts to enhance their content delivery and monetization options.

Key technological developments, including the deployment of 5G networks by providers such as Optus and Pentanet, are further boosting the growth of the market. Content creators leverage live streaming tools like those offered by the YouTube network to engage audiences and monetize their content through platforms like Social Blade, where influencers like Germán Alejandro (JuegaGerman) and Garmendia Aranis have amassed significant followings.

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The in-game advertising segment was valued at USD 1.08 billion in 2018 and showed a gradual increase during the forecast period.

In the fiscal quarter ending June 2024, Microsoft reported over 500 million monthly active gaming users across all platforms and devices. This is up from 200 million reported users at the end of 2023. The user figures are strongly impacted by the closing of Microsoft's acquisition of gaming giant Activision Blizzard.

This statistic displays the unit sales of the Xbox 360 gaming console in Europe from 2009 to 2017. Sales of the Xbox 360 exceeded *** thousand units in 2014. Xbox 360 sales fell during the period in consideration.

Microsoft's best-selling Xbox video game console is the Xbox 360, with almost ** million units shipped. The company's newest consoles, the Xbox Series X and S, have sold a combined **** million units as of February 2024.

The retail value of video games offered for free to Xbox Live subscribers with Games with Gold has fluctuated over the years. In 2022, Xbox Live subscribers were offered a cumulative total of over 712 U.S. dollars' worth of free video games. Overall, Xbox Live Games with Gold offered 42 free gaming titles during that year.

In 2022, Microsoft's Xbox consoles 360, One and X's gaming hardware revenue amounted to * billion U.S. dollars. The latest Xbox Series X and S were released in November 2020 and are expected to boost sales in the following years.

In the most recently reported fiscal quarter ending March 2025 (FY 2025 Q3), Microsoft generated approximately 5.7 billion U.S. dollars through its gaming segment. The tech company's gaming segment includes Xbox hardware and Xbox content and services, comprising Xbox Live (transactions, subscriptions, cloud services, and advertising), video games, and third-party video game royalties, as well as gaming revenues from its recently closed acquisition of gaming company Activision Blizzard.

This statistic shows the sales volume development of Nintendo Wii, Sony Playstation 3 and Microsoft Xbox 360 gaming consoles in Germany from 2007 to 2016. In 2011, Sony sold roughly ******* Playstation 3 consoles in Germany. By 2016 this figure had decreased to ****** consoles.

This statistic shows unit sales of Microsoft Xbox 360 game consoles worldwide from 2013 to 2017. In 2015, global sales of Xbox 360 consoles amounted to **** million units.

The statistic shows the installed base of Sony and Microsoft game consoles from 2012 to 2019. In 2019, the installed base of the Sony PlayStation 4 is estimated to be ***** million units.

This statistic shows the number of Microsoft Xbox 360 game consoles sold in Germany from its release in December 2005 to 2017. In 2017, the computer company based in Redmond, WA sold roughly *** thousand devices in the German consumer electronics market.

The statistic shows the percentage of social media users who reported membership and active usage of the social network Xbox Live in the United Kingdom from March 2013 to May 2014. Membership of Xbox Live in the UK fell from ** to ** percent during the period presented above.