In January 2024, the United States accounted for 54.5 percent of traffic to the online search website Yahoo.com. Taiwan and the Canada ranked second and third, accounting for 4.5 percent and 4.01 percent of web visits to the platform. The specific domain search.yahoo.com also received a similar distribution of its traffic from the United States, although with different composing the rest of its ranking.

In January 2024, the United States accounted for over 41 percent of traffic to the online search website search.yahoo.com. Brazil and India ranked second and third, accounting for 6.43 percent and 4.78 percent of web visits to the platform each. Meanwhile, the domain Yahoo.com also received a similar distribution of its traffic from the United States, although with different composing the rest of its ranking.

A survey conducted between 2022 and 2024 among consumers in the United States found that most of Yahoo! users visit the platform every day. In 2024, over 20 percent of respondents reported accessing Yahoo! services such as Yahoo Mail and Yahoo Finance daily. This represents a marginal increase compared to the usage recorded in the previous years. While approximately 40 percent of respondents reporting to have never used Yahoo! websites, daily and weekly usage remained more common than monthly access.

In January 2024, Yahoo! Search had a worldwide market share of 1.34 percent. The search engine is powered by Microsoft's Bing. Neither of these web search providers comes close to the dominance of market leader Google.

As of January 2025, online search engine Bing accounted for 12.23 percent of the global desktop search market, while market leader Google had a share of around 78.83 percent. Meanwhile, Yahoo's market share was 3.07 percent. Google in the global market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2023, with a market capitalization of 1,6 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2023 with roughly 305.6 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its’ alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users were nearly 36 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong percentage decrease of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. In the first quarter of 2022 nearly 56 percent of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 27 percent of users in Mexico said they used Yahoo. Another search engine, Bing, operated by Microsoft, was the second most popular search engine in the United Kingdom after Google.

In January 2024, Yahoo! held a market share of 1.3 percent in the United Kingdom, being the third most popular search enginein the country.

Introduction

Search Engine Statistics: The gateway to the Internet is a search engine, without which no one can do anything on the “Internet of things†. For a decade, Google has been the leading search engine worldwide.

Apart from Google, Yandex, Bing, Yahoo!, Baidu, DuckDuckGo, etc are other leading platforms. From searching to obtaining information, comparing, advertising, going to websites, and discovering content, these platforms have become a part of our lives. These platforms are used in desktops, and every digital device is blessed with modern technology. By reading these Search Engine Statistics, we come to know that no one in the market will beat Google.

In 2023, over 53 percent of households with two or more people in Japan purchased goods or services online, remaining at a similar level as the previous year. The number of households using e-commerce services increased steadily in recent years, with fashion and electronics representing a recurring category purchased online. B2C online retail Business-to-consumer (B2C) online retail is the main consumer-oriented e-commerce market, with marketplaces, direct-to-consumer (D2C) stores, and digital general merchandisers being common websites accessed in Japan. In particular, marketplaces, taking on the form of a virtual shopping mall, are considered popular one-stop solutions for consumers’ needs. Consequently, Amazon, Rakuten Ichiba, and Yahoo! Shopping are the most successful e-retailers in Japan, gathering millions of visitor numbers regularly. Apart from the business-to-many (B2M) platforms, the companies also offer consumer-to-consumer (C2C) services. Japanese C2C platforms C2C e-commerce in Japan is made up of the reuse market encompassing online auctions and flea markets, and the smaller sharing economy segment. The auction business is dominated by Yahoo’s C2C platform Yahoo! Auctions, whereas the successful mobile application operated by Mercari has been shaking up flea market platforms in the country. The main user base of second-hand platforms are adults between the age of 20 to 49, as it is considered a popular mean to save money or shop sustainable.

In February 2025, Google was the search engine with the most referrals to webpages in Ghana. It accounted for over 97 percent of the web traffic in the country. This was followed by Bing and Yahoo!, with 2.4 percent and 0.1 percent of the traffic, respectively.

Google is not only popular in its home country but is also the dominant internet search provider in many major online markets, frequently generating almost 80 percent of desktop search traffic. The search engine giant has a market share of over 90 percent in India and accounted for the majority of the global search engine market, ahead of other competitors such as Yahoo, Bing, Yandex, and Baidu. Google’s online dominance All roads lead to Rome, or if you are browsing the internet, all roads lead to Google. It is hard to imagine an online experience without the online behemoth, as the company offers a wide range of online products and services that all seamlessly integrate with each other. Google search and advertising are the core products of the company, accounting for the vast majority of the company revenues. When adding this up with the Chrome browser, Gmail, Google Maps, YouTube, Google’s ownership of the Android mobile operating system, and various other consumer and enterprise services, Google is basically a one-stop shop for online needs. Google anti-trust rulings However, Google’s dominance of the search market is not always welcome and is keenly watched by authorities and industry watchdogs – since 2017, the EU commission has fined Google over 8 billion euros in antitrust fines for abusing its monopoly in online advertising. In March 2019, European Commission found that Google violated antitrust regulations by imposing contractual restrictions on third-party websites in order to make them less competitive and fined the company 1.7 billion euros.

In January 2025, the online search engine Bing accounted for 4.04 percent of the global search market across all devices, while market leader Google held a search traffic share of around 89.62 percent. Meanwhile, Yandex's market share was 2.62 percent, while Yahoo! represented around 1.34 percent.

In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

In January 2025, Google accounted for 93.82 percent of the global mobile search engine market worldwide. Yandex had 2.5 percent of the global mobile search, while, competitors like Baidu and Yahoo! accounted for less than one percent each on a global scale.

In December 2023, Google was the search engine with the majority of web traffic referrals in Nigeria. It accounted for over 99 percent of the web traffic in the country. Following this were Bing and Yahoo!, with 0.4 percent and 0.04 percent of the traffic, respectively.

The largest reported data leakage as of January 2024 was the Cam4 data breach in March 2020, which exposed more than 10 billion data records. The second-largest data breach in history so far, the Yahoo data breach, occurred in 2013. The company initially reported about one billion exposed data records, but after an investigation, the company updated the number, revealing that three billion accounts were affected. The National Public Data Breach was announced in August 2024. The incident became public when personally identifiable information of individuals became available for sale on the dark web. Overall, the security professionals estimate the leakage of nearly three billion personal records. The next significant data leakage was the March 2018 security breach of India's national ID database, Aadhaar, with over 1.1 billion records exposed. This included biometric information such as identification numbers and fingerprint scans, which could be used to open bank accounts and receive financial aid, among other government services.

Cybercrime - the dark side of digitalization As the world continues its journey into the digital age, corporations and governments across the globe have been increasing their reliance on technology to collect, analyze and store personal data. This, in turn, has led to a rise in the number of cyber crimes, ranging from minor breaches to global-scale attacks impacting billions of users – such as in the case of Yahoo. Within the U.S. alone, 1802 cases of data compromise were reported in 2022. This was a marked increase from the 447 cases reported a decade prior. The high price of data protection As of 2022, the average cost of a single data breach across all industries worldwide stood at around 4.35 million U.S. dollars. This was found to be most costly in the healthcare sector, with each leak reported to have cost the affected party a hefty 10.1 million U.S. dollars. The financial segment followed closely behind. Here, each breach resulted in a loss of approximately 6 million U.S. dollars - 1.5 million more than the global average.

Yahoo.com was the most-visited finance-related website worldwide, with an average of 4.9 billion visits per month during the period between April 2022 and January 2024. Paypal.com was ranked second with 786.8 million monthly visits, while Caixa.gov.br was ranked third, with 292.87 million average accesses, being the leading domain among the world's most-visited banking websites.

As of March 2024, Google was the most popular search engine in Italy on desktop devices, with an 88.27 percent share of the search engine market. Considering the same period, Bing only reached 8.22 percent of the market share, while Yahoo! reached 2.47 percent. Furthermore, Italy was among the countries with some of highest desktop market shares for Google in the analyzed month. Internet in Italy: a growing habit... The internet usage in Italy has progressively grown over the last years, with the share of individuals accessing the web in Italy facing a permanent growth, passing from 34.1 percent in 2006, to 77.1 percent in 2021. The daily access to the internet in the country has also increased, from 40.3 percent in 2015, to 63.4 percent in 2021, although 21.2 percent of Italians claimed to not use the internet at all. ...with regional differences Even though the Internet usage in Italy is constantly growing in every region, the share of Internet users remains unbalanced throughout its territory. Northern Italy has a slightly higher share of Internet users in than in the other regions, with approximately 79.1 percent of the population in 2021 accessing the web. Meanwhile the southern region had the lowest share of internet users, with 72 percent in the same year.

Google held the majority of the market share of leading search engines in Sweden in March 2024, with 91.86 percent. Bing and Yahoo! followed with around 5.78 percent and 1.3 percent of the market share, respectively. There was a slight difference, regarding mobile search engines and desktop search engines. While Google was still the leader in both categories, its share was over 98 percent for mobile engines and roughly 87 percent for desktop engines . Google Google search has been widely used over the past years. According to the source, it was used most frequently among people between the ages of 16 and 25. Furthermore, 74 percent of them reported to have used it daily in 2018. Worldwide Regarding Google’s market share worldwide, it has slightly decreased over the years. It was reported to be highest in April 2012, when Google search reached 91.7 percent global market share. It amounted to roughly 87.8 percent as of June 2021. Despite that, Google search has been the worldwide leader over the evaluated period, followed by bing, Yahoo! And Baidu.

The most popular online news brands in the United States as of February 2024 were Fox News online and CNN.com. A study found that 18 percent and 17 percent of respondents to a survey had visited those sites respectively for news in the last week. Also high in the ranking were Yahoo! News and The New York Times online. Support for and trust in both sources varies significantly according to the political affiliation of audiences, particularly among Democrats and Republicans. News and politics A survey revealed that more than 40 percent of Republicans reported not trusting The New York Times, whereas The NYT is one of the most trusted news sources among Democrats. The same study found that over 60 percent of Democrats did not trust Fox News**. The perceived credibility of major news sources in the United States changes annually and is often influenced by election campaigns and the voting persuasions of the American public. However, whilst most Democrats believe the mass media to be objective in its reporting, very few Republicans feel the same. In 2020, just 10 percent of Republicans trusted news organizations to report fully, accurately, and fairly. Trust in news The most trusted news sources in the United States are radio, network news, and newspapers, despite online outlets being used more frequently by younger audiences. Social media and podcasts are considered the least trustworthy news platforms by all American voters, though again, the survey indicated that Republicans are generally more distrusting of mass media news than voters of other political parties.

A comparison of the most popular search engines in Japan showed that Google held a market share of almost 78 percent, which made it the leading service. It was followed by Yahoo! and Bing. Together these three services accounted for a market share of more than 98 percent.