Market Size statistics on the Pilates & Yoga Studios industry in the US

The statistic shows revenue of the yoga industry in the United States in 2012, 2015 and 2020. In 2015, yoga industry revenue amounted to **** billion U.S. dollars in the United States. Yoga revenue in the United States – additional information Widely practiced for mental and physical health and relaxation, yoga is a physical, mental, and spiritual discipline which includes breath control, meditation, and specific body postures. The market for yoga has been growing over the years, particularly in the U.S., where the practice has spread throughout the country. This growth in popularity of the practice can be observed in different aspects of this market in the U.S. The number of people practicing yoga, for example, is on the rise. In spring 2015, the number of people who practiced yoga or pilates within the last 12 months amounted to **** million in the U.S. In total, the number of people doing yoga in the U.S. is forecast to grow from ** million in 2008 to around ** million by 2020. Revenue of the yoga industry in the U.S. is projected to amount to around **** billion U.S. dollars by 2020, a significant increase from the 2012 figure, when the yoga industry generated around ***** billion U.S. dollars in revenue. As of 2015, yoga classes make up the majority of the industry’s revenue. Yoga and pilates classes together accounted for ** percent of all revenue generated by the yoga and pilates market in the U.S. The industry generated ** percent of its revenue from pilates and yoga accreditation training, and ** percent from merchandise sales.

This industry comprises facilities that offer Pilates and yoga instruction to individuals or groups. Pilates is a body conditioning routine used to build strength and flexibility, while yoga is a physical and spiritual practice focused on breath control, flexibility and strength. This industry does not include Pilates and yoga classes taught at gyms or other health club centers.

The present computation of the yoga market indicates an evaluation of US$ 288.0 billion by 2034, climbing up from US$ 119.1 billion in 2024. The augmenting switch towards online yoga courses means that diverse online yoga platforms have cropped up, which are easily accessible, ramping up the market growth of yoga. After a comprehensive inspection of the market, a robust CAGR of 9.20% is slated from 2024 to 2034.

Attributes	Details
Market Value for 2024	US$ 119.1 billion
Market Value for 2034	US$ 288.0 billion
Market CAGR from 2024 to 2034	9.20%

Vital Restraints Influencing Yoga Vendors

Attributes	Details
Market Value for 2023	US$ 107.1 billion
Market CAGR from 2019 to 2023	11.70%

Category-wise Outlook

Attributes	Details
Top	30-50 Years
CAGR % 2019 to 2023	11.3%
CAGR % 2024 to End of Forecast (2034)	8.8%

Attributes	Details
Top	Offline Yoga Course
CAGR % 2019 to 2023	11.5%
CAGR % 2024 to End of Forecast (2034)	9.0%

Country-wise Analysis

Country	South Korea
CAGR % (2019 to 2023)	18.9%
CAGR % (2024 to 2034)	11.6%

Nation	Japan
CAGR % (2019 to 2023)	15.0%
CAGR % (2024 to 2034)	10.7%

Nation	United States
CAGR % (2019 to 2023)	12.4%
CAGR % (2024 to 2034)	9.5%

Nation	United Kingdom
CAGR % (2019 to 2023)	14.7%
CAGR % (2024 to 2034)	10.4%

The Yoga Market size was valued at USD 116.57 billion in 2023 and is projected to reach USD 218.63 billion by 2032, exhibiting a CAGR of 9.4 % during the forecasts period. Yoga market is a unique and rich environment that constantly undergoes active changes, being an amalgamation of tradition and novelty. Different yoga styles include the conventional Hatha, the modern Vinyasa, Bikram, Ashtanga, Iyengar, Power, Jivamukti, Kundalini and many more. Mat and apparel brands strive for recognition and provide wear and gear for the yogi that encompasses both practicality and style. Retreats tempt visitors with the opportunity to find spiritual energy while staying in an extraordinary environment. Thus, wellness apps allow classes to be available at the tips of the fingers, increasing the availability and convenience of practice. Aside from the postures, mindfulness, and meditation get more important, strengthening an individual’s overall health. Teachers, spiritual leaders who illuminate the journey of the soul, teach with faith and love. In the very same time, the global wellness movement transforms the yoga market that is becoming more innovative and progressive while preserving its traditions and offering the path to spiritual self-discovery to everyone. Recent developments include: In January 2023, CorePower Yoga, announces the launch of their newest studio class offering, CorePower Strength X, a 45-minute high-intensity strength training workout consisting of targeted, muscle group-focused weight circuits, metabolism-boosting cardio, and energizing breathwork. Each CorePower Strength X class includes a dynamic warm-up, two muscle group-focused strength circuits, HIIT-style cardio, a core series, energizing breathwork, and a cool-down such as Savasana. , In November 2022, Y7, the U.S.-based yoga studio announced a partnership with Universal Music Group, a Netherlands-based music and entertainment company, to offer the music-driven yoga platform for online yoga classes. The digital yoga platform will include hit music that is synced into all classes. It can be accessed through a new digital-only subscription or omnichannel memberships. .

In 2023, the market size of China's yoga industry amounted to around **** billion yuan. It was expected that the market would reach a value of around **** billion yuan in 2025.

The global Pilates & yoga studios market size reached USD 181.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 388.4 Billion by 2033, exhibiting a growth rate (CAGR) of 8.38% during 2025-2033. The growing incidences of sedentary lifestyles and related health issues, the rising adoption of cutting-edge technologies and the increasing popularity of online classes and digital tutorials are some of the major factors propelling the market.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 181.6 Billion
Market Forecast in 2033	USD 388.4 Billion
Market Growth Rate (2025-2033)	8.38%

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels from 2025-2033. Our report has categorized the market based on activity type, and application.

The market size of the pilates and yoga studio industry in the United States amounted to **** billion U.S. dollars in 2020. The market saw a **** percent decline over the previous year's size of ***** billion U.S dollars, most likely due to the coronavirus (COVID-19) pandemic. Forecasts predict the size of the sector to increase by **** percent between 2020 and 2022.

The global yoga services market, valued at $134,000 million in 2025, is projected to experience robust growth, driven by increasing health consciousness, rising disposable incomes, and the expanding popularity of wellness practices. The market's Compound Annual Growth Rate (CAGR) of 9.8% from 2019 to 2033 signifies a significant expansion opportunity. Key growth drivers include the rising prevalence of chronic diseases like stress, anxiety, and back pain, for which yoga offers a natural and effective solution. Furthermore, the increasing adoption of technology, particularly online yoga platforms and mobile applications, is broadening market reach and accessibility, particularly among younger demographics (18-29 years). The segmentation reveals a significant market share held by the 18-29 years age group, reflecting a trend towards preventative health measures and self-care practices within this demographic. The strong performance of online yoga courses is also a notable trend, reflecting the evolving consumer preference for convenience and flexibility. However, the market also faces certain restraints. Competition among established yoga studios and new entrants is intensifying, particularly in urban areas. Maintaining consistent quality of instruction and ensuring instructor accreditation across various platforms also remains a challenge. Pricing strategies must be carefully balanced to maintain profitability while catering to a diverse customer base with varying income levels. Geographic variations in market penetration are also expected, with developed nations in North America and Europe currently exhibiting higher adoption rates compared to other regions. Future growth will depend on overcoming these challenges, expanding into underserved markets, and continuing to innovate in areas such as technology integration and diversified service offerings, including specialized yoga programs targeting specific health needs.

The India yoga market was valued at USD 6.37 Billion in 2024. The industry is expected to grow at a CAGR of 12.40% during the forecast period of 2025-2034. Rising health consciousness along with teaching and learning yoga over various social media and digital platforms are propelling the market growth. Consumers have increasingly perceived yoga as a part of powerful holistic health, giving rise to great commercial avenue. In turn, all these factors have resulted in the market attaining a valuation of USD 20.50 Billion by 2034.

Pilates and Yoga Studios Market rises USD 161.98 billion in 2024 projected to hit USD 430.87 billion by 2034 with impressive 10.47% CAGR, Uncover why aging populations fuel low-impact fitness demand.

The Pilates and Yoga Studios market is experiencing robust growth, driven by increasing health consciousness, a rising preference for holistic wellness practices, and the expanding popularity of fitness activities beyond traditional gym workouts. The market's value, estimated at $2 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033, reaching approximately $3.5 billion by 2033. This growth is fueled by several key trends, including the integration of technology into studio offerings (e.g., virtual classes, fitness tracking apps), the rise of specialized niche studios focusing on specific demographics or fitness goals (prenatal yoga, reformer Pilates), and the increasing availability of certified instructors. However, market expansion faces certain restraints, primarily the high initial investment costs for studio setup and maintenance, competition from other fitness modalities, and the need to maintain high-quality instructor training and certification to meet consumer expectations. Segmentation within the market shows a variety of studio types catering to diverse needs and preferences. This includes boutique studios focusing on specialized equipment (like reformer Pilates) to larger studios offering diverse class formats like yoga, mat Pilates, and barre. Key players in the market include established brands like Alona Pilates, Authentic Pilates, and CORE PILATES, alongside smaller, independent studios. Regional data shows market penetration varies, with North America and Europe currently holding the largest market share, followed by Asia-Pacific. The competitive landscape is marked by both large chains and independent studios, highlighting the market’s appeal to both established businesses and entrepreneurial ventures. Successful players will need to adapt to changing consumer demands by offering innovative class formats, integrating technology, and prioritizing exceptional customer service. The future trajectory suggests a continued market expansion, driven by sustained consumer interest in mind-body wellness, and technological advancements further enhancing the accessibility and convenience of Pilates and Yoga studio offerings. This dynamic market holds promising opportunities for expansion and innovation for both established businesses and new entrants. Further growth could be spurred by strategic collaborations with healthcare providers to offer specialized programs or corporate wellness initiatives integrating Pilates and Yoga.

The wide-ranging popularity of boutique fitness centers along with a growing tendency toward one-on-one coaching will be important factors driving development in this market The market is projected to reach USD 3,806,84.59 Million by 2035, growing at a CAGR of 10.1% during the forecast period.

Metric	Value
Market Size in 2025	USD 1,145,442.76 Million
Projected Market Size in 2035	USD 3,806,84.59 Million
CAGR (2025 to 2035)	10.1%

Country-wise Outlook

Region	CAGR (2025 to 2035)
United States	9.8%

Region	CAGR (2025 to 2035)
United Kingdom	10.0%

Region	CAGR (2025 to 2035)
European Union	10.3%

Region	CAGR (2025 to 2035)
South Korea	10.5%

Competitive Outlook

Company/Organization Name	Estimated Market Share (%)
Club Pilates	10-14%
CorePower Yoga	9-13%
YogaWorks	7-11%
Pure Yoga	6-10%
Life Time Fitness	5-9%
Other Studios	45-55%

The global Pilates and Yoga Studios market size was USD 116.74 Billion in 2021 and is expected to reach USD 340.61 Billion in 2030 and register a CAGR of 11.2%. Next-Gen Integrated Circuit industry report classifies global market by share, trend, and based on type, application, enterprise size, sale...

Pilates & Yoga Studios Market Outlook

The global Pilates & Yoga Studios Market size is projected to experience substantial growth, with a valuation of approximately USD 215 billion in 2023, expected to reach USD 368 billion by 2032, achieving a Compound Annual Growth Rate (CAGR) of approximately 6.3% during the forecast period. This robust market expansion is driven by the increasing awareness of health and wellness, the rising popularity of holistic fitness regimes, and a growing trend towards stress management and mental well-being through physical activity. The global market's potential is further fueled by the increased emphasis on preventive healthcare, which encourages individuals to adopt healthier and more active lifestyles.

One of the key growth factors of the Pilates & Yoga Studios market is the increasing awareness and acceptance of yoga and Pilates as essential components of a healthy lifestyle. As people become more health-conscious, there is a growing recognition of the benefits these practices provide, such as improved flexibility, strength, balance, and overall well-being. This is particularly significant amid rising levels of stress and sedentary lifestyles, which have become common in urban settings. The increasing prevalence of chronic diseases like obesity and diabetes is also prompting individuals to seek preventive measures, thereby driving the demand for such wellness practices. Additionally, the influence of social media, which constantly highlights fitness trends and the benefits of yoga and Pilates, is contributing to the market's growth by attracting a broader audience.

Another significant growth factor is the proliferation of specialized Pilates and yoga studios that cater to diverse client needs. These studios often offer personalized and group sessions focusing on specific fitness goals such as weight loss, flexibility, stress relief, and rehabilitation. The customization of services and the personal touch provided by trained instructors can significantly enhance the client experience, leading to higher retention rates and word-of-mouth referrals. Moreover, the integration of technology in studio operations—like virtual classes and online booking systems—has expanded accessibility and convenience for clients, further boosting market growth.

The trend towards integrating holistic health approaches is also a vital factor in the market's expansion. More people are looking at wellness from a mental, physical, and spiritual perspective, and Pilates and yoga perfectly encapsulate this triadic approach. This holistic appeal is drawing a varied demographic, from millennials seeking stress relief to older adults aiming for improved mobility and mental clarity. Additionally, the role of government and non-government organizations in promoting healthy living practices and supporting wellness activities as part of community health initiatives is propelling the market forward, as more people are encouraged to explore these beneficial practices.

Regionally, the Pilates & Yoga Studios market is seeing significant growth across various global markets, but North America remains a dominant player due to its advanced fitness culture and high disposable income levels that allow consumers to spend on personal health and wellness. However, the Asia Pacific region is projected to exhibit the fastest growth, driven by the increasing popularity of fitness and wellness trends among the urban population, along with rising disposable incomes. The cultural roots of yoga in countries like India also contribute to higher adoption rates, while European markets continue to show steady growth due to a mature fitness market and a growing trend towards sustainable living and wellness.

Service Type Analysis

The Service Type segment of the Pilates & Yoga Studios market includes Group Classes, Private Classes, Workshops, and Teacher Training. Group classes remain highly popular due to their cost-effectiveness and the social interaction they offer, serving as a major draw for individuals who thrive in a community setting. These classes often bring a sense of camaraderie and shared motivation, making them appealing to a broad range of clients, from beginners to advanced practitioners. Additionally, group classes allow studios to maximize their space and resources, accommodating more clients per session and optimizing revenue potential. As studios continue to innovate their class offerings—like themed classes or fusion sessions that blend yoga with dance or Pilates with high-intensity interval training—this segment is poised for robust growth.

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The USA yoga and meditation services market will surge from USD 21.5 billion in 2025 to USD 34.3 billion by 2035, achieving a CAGR of 4.8% during the forecast period. Increasing focus on mental well-being, rising stress levels among professionals, and growing adoption of holistic health practices fuel this growth.

Attributes	Value
Estimated USA Industry Size (2025E)	USD 21.5 billion
Projected USA Value (2035F)	USD 34.3 billion
Value-based CAGR (2025 to 2035)	4.8%

BASE YEAR	2024
HISTORICAL DATA	2019 - 2023
REGIONS COVERED	North America, Europe, APAC, South America, MEA
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
MARKET SIZE 2024	12.06(USD Billion)
MARKET SIZE 2025	12.76(USD Billion)
MARKET SIZE 2035	22.3(USD Billion)
SEGMENTS COVERED	Service Type, Client Demographics, Class Format, Experience Level, Regional
COUNTRIES COVERED	US, Canada, Germany, UK, France, Russia, Italy, Spain, Rest of Europe, China, India, Japan, South Korea, Malaysia, Thailand, Indonesia, Rest of APAC, Brazil, Mexico, Argentina, Rest of South America, GCC, South Africa, Rest of MEA
KEY MARKET DYNAMICS	rising health consciousness, increasing urban population, growing wellness tourism, diversification of class offerings, digital fitness integration
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	Yoga Tree, Bikram Yoga, Open Door Yoga, YogaWorks, Yogi's Heart, Mellow Monkey, Yogaworks Inc, Club Pilates, The Hot Yoga Spot, CorePower Yoga, Align Pilates, The Yoga Studio, Pilates Anytime, Pure Yoga, Studio X, One Yoga
MARKET FORECAST PERIOD	2025 - 2035
KEY MARKET OPPORTUNITIES	Increased wellness awareness, Growth in online classes, Expansion in emerging markets, Integration of technology and apps, Rising demand for specialty classes
COMPOUND ANNUAL GROWTH RATE (CAGR)	5.8% (2025 - 2035)

Market Size statistics on the Pilates & Yoga Studios industry in the UK

The global yoga hemisphere market, encompassing equipment, apparel, and accessories, is experiencing robust growth, driven by increasing health consciousness, rising disposable incomes, and the growing popularity of fitness and wellness activities. The market's expansion is fueled by a surge in yoga participation across diverse age groups and demographics, reflecting a broader shift towards holistic wellbeing. While precise figures for market size are unavailable, considering a plausible CAGR of 8% (a reasonable estimate based on the fitness industry's growth), and assuming a 2025 market value of $500 million, we can project significant growth through 2033. This expansion is facilitated by several key trends, including the rise of online yoga classes, the increasing availability of affordable and high-quality yoga equipment, and the proliferation of specialized yoga studios catering to diverse styles and needs. However, challenges remain, including potential market saturation in certain regions and increased competition from budget brands. Despite these challenges, the market's long-term outlook remains positive. Further growth will be propelled by innovative product development, strategic partnerships between fitness brands and yoga instructors, and the continued expansion of yoga into mainstream fitness culture. Companies such as PROIRON, Keep, and Li-Ning are strategically positioning themselves to capitalize on this growth, focusing on both product quality and expanding their distribution channels to reach broader consumer bases. The segments within the market, including apparel, equipment, and accessories, are all expected to contribute significantly to the overall growth, with apparel projected as a particularly strong performer due to increasing demand for specialized yoga clothing. Geographic expansion into emerging markets will also be a key driver of future growth.

The statistic shows products and services segmentation of the U.S. yoga and pilates market in 2015. The industry generated **** percent of its revenue from yoga classes.