In 2023, over 34 million people in the United States took part in yoga, representing a slight increase on the previous year. Since 2014, the number of yoga participants has grown by nearly nine million.

The statistic shows revenue of the yoga industry in the United States in 2012, 2015 and 2020. In 2015, yoga industry revenue amounted to 9.09 billion U.S. dollars in the United States.

Yoga revenue in the United States – additional information

Widely practiced for mental and physical health and relaxation, yoga is a physical, mental, and spiritual discipline which includes breath control, meditation, and specific body postures. The market for yoga has been growing over the years, particularly in the U.S., where the practice has spread throughout the country.

This growth in popularity of the practice can be observed in different aspects of this market in the U.S. The number of people practicing yoga, for example, is on the rise. In spring 2015, the number of people who practiced yoga or pilates within the last 12 months amounted to 25.4 million in the U.S. In total, the number of people doing yoga in the U.S. is forecast to grow from 18 million in 2008 to around 55 million by 2020. Revenue of the yoga industry in the U.S. is projected to amount to around 11.6 billion U.S. dollars by 2020, a significant increase from the 2012 figure, when the yoga industry generated around seven billion U.S. dollars in revenue.

As of 2015, yoga classes make up the majority of the industry’s revenue. Yoga and pilates classes together accounted for 71 percent of all revenue generated by the yoga and pilates market in the U.S. The industry generated 15 percent of its revenue from pilates and yoga accreditation training, and 14 percent from merchandise sales.

In 2024, around 3.21 million people in Germany said that they often do yoga, this was a slight decrease compared to year before. The consumption and media analysis (Verbrauchs- und Medienanalyse) VuMA provides information on more than 1,000 brands and almost all products advertised in the media. The report provides data on usage and shopping behavior, media usage as well as opinions and attitudes of the German-speaking population aged 14 years and older.

In 2023, the vast majority of adults in the United States rarely or never did yoga, with 84 percent of respondents indicating this to be the case. Out of the people that did practice yoga, the most common motivators were improved health and enjoyment.

This statistic shows which of the statements in regard to yoga people in the United States agree with in 2016 according to a Statista survey. 42 percent of survey respondents said that they agree with the statement, "Yoga increases my personal well-being."

This statistic shows the percentage share of people who do yoga in China as of July 2018, by city tier. During the survey period, around 39 percent of respondents who practice yoga at least once a month were from the second-tier cities in China.

This statistic shows the results of a survey from August 2016 on the interest regarding practicing yoga in Germany. During the survey, 10 percent of respondents stated that they practice yoga on a regular basis.

The statistic shows the results of a survey about the frequency of doing yoga among regular yoga practitioners in Japan as of December 2017. In the period examined, about 0.7 percent of respondents claimed to practice yoga almost every day, whereas the majority stated to practice yoga once a week.

The statistic shows the results of a survey about the frequency of doing yoga among people in Japan as of December 2017. In the period examined, about 7.5 percent of respondents claimed to practice yoga more than once a month.

This statistic shows the leading reasons for practicing yoga in China as of July 2018. During the survey period, 46.2 percent of respondents who practice yoga at least once a month said their purpose was to improve their body shape.

As of 2020, most adults in India did not practice yoga, with 62 percent of respondents indicating this to be the case. Meanwhile, seven percent did yoga on a daily basis.

This statistic shows the results of a survey from August 2016 on the preferred places to practice yoga in Germany. 30 percent of respondents, who had been doing yoga within the previous 24 months, stated that they practiced yoga in a fitness studio.

In financial year 2023, it was estimated that over 1.4 million people aged over 15 years old in Australia participated in yoga. Around 338 thousand of the participants were aged between 25-34 years old.

In 2022, around 31.5 percent of adults between the ages 45 and 64 in the United States who were practicing yoga reported practicing for the purpose of treating or managing pain. Between 27 and 28 percent of adults from all other age groups reported practicing yoga for the same purpose as of that period.

As of the end of 2024, Yoga-Go: Workout & Exercises was the leading yoga application in Japan in terms of all-time revenue, with around 711.6 million U.S. dollars. The application is available for Android and iPhone models alike.

The practice of yoga and meditation has been around for many centuries, but the wonders of modern technology mean that it can now be carried out from the comfort of our own homes. During an April 2020 survey, 18 percent of respondents aged 18 to 44 stated that they would be very interested in learning yoga or meditation through a video call or virtual class.

In 2022, more than 23 percent of women in the United States reported practicing yoga in the past 12 months. Meanwhile, only around ten percent of men practiced yoga in the past year as of that time.

This statistic shows the percentage share of people who do yoga in China as of July 2018, by employment position. During the survey period, around 23.7 percent of respondents who practice yoga at least once a month were company employees.

The practice of yoga and meditation has been around for many centuries, but the wonders of modern technology mean that it can now be carried out from the comfort of our own homes. During an April 2020 survey, 14 percent of female respondents stated that they would be very interested in learning yoga or meditation through a video call or virtual class.

In 2023, the market size of China's yoga industry amounted to around 53.4 billion yuan. It was expected that the market would reach a value of around 60.3 billion yuan in 2025.