The US Yogurt Market is Segmented by Category (Dairy-Based Yogurt and Non-Dairy/Plant-Based Yogurt), Product Form (Spoonable/Set Yogurt and Drinkable Yogurt), Flavor Profile (Plain/Natural and Flavored), Packaging Type (Cups Containers and Tubs, Bottles, and More), Distribution Channel (Off-Trade and On-Trade), and Geography (Northeast, Midwest, South, and West). The Market Forecasts are Provided in Terms of Value (USD)

The yogurt market size was estimated at USD 47.40 billion in 2024. The yogurt industry is expected to grow from USD 50.2 billion in 2025 to USD 79.6 billion by 2035.

Attribute	Detail
Industry Size (2025E)	USD 50.2 billion
Industry Value (2035F)	USD 79.6 billion
Value CAGR (2025 to 2035)	5.9%

Semi-annual Demand Update

Particular	Value CAGR
H1(2024 to 2034)	15.4%
H2(2024 to 2034)	16.0%
H1(2025 to 2035)	16.3%
H2(2025 to 2035)	17.0%

Analyzing Top Countries Producing, Formulating, Distributing, and Supplying Yogurt

Countries	CAGR (2025 to 2035)
The USA	4.5%
UK	3.8%
Italy	2.5%
France	3.2%
India	6.5%

The Yogurt Market is Segmented by Product Type (Flavored Yogurt, Unflavored Yogurt), by Distribution Channel (Off-Trade, On-Trade) and by Region (Africa, Asia-Pacific, Europe, Middle East, North America, South America). Market Value in USD and Volume are Both Presented. Key Data Points Observed Include Per Capita Consumption; Population; and Dairy Production.

The North America Yogurt Market Report is Segmented by Flavor (Flavored and Unflavored), Category (Drinkable Yogurt and Spoonable Yogurt), Distribution Channel (Off-Trade and On-Trade), and Geography (United States, Canada, Mexico, Rest of North America). The Market Forecasts are Provided in Terms of Value (USD) and Volume (Units).

In 2024, an estimated 5.26 million people consumed yogurt drinks and cold milk once a week in the United Kingdom. In contrast, around 1.80 million people consumed yogurt drinks and cold milk more than once a day.

United States Yogurt Market was valued at USD 8.59 billion in 2024 and is anticipated to grow USD 13.45 billion by 2030 with a CAGR of 7.81%.

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Market Size	2023: USD 8.59 Billion
Forecast Market Size	2029: USD 13.45 Million
CAGR	2024-2029: 7.81%
Fastest Growing Segment	Online
Largest Market	South
Key Players	1. Danone North America Public Benefit Corporation 2. Chobani Global Holdings, LLC 3. General Mills Inc. 4. FAGE USA Dairy Industry, Inc. 5. Lactalis American Group, Inc. 6. Dairy Farmers of America, Inc. 7. Anderson Erickson Dairy Co. 8. Tillamook County Creamery Association 9. The Hain Celestial Group, Inc. 10. The Icelandic Milk & Skyr Corporation

The Frozen Yogurt Market is estimated to be valued at USD 109.8 billion in 2025 and is projected to reach USD 300.8 billion by 2035, registering a compound annual growth rate (CAGR) of 10.6% over the forecast period.

Metric	Value
Frozen Yogurt Market Estimated Value in (2025 E)	USD 109.8 billion
Frozen Yogurt Market Forecast Value in (2035 F)	USD 300.8 billion
Forecast CAGR (2025 to 2035)	10.6%

The High Protein Yogurt Market is expected to witness steady growth between 2025 and 2035, driven by rising consumer demand for protein-rich diets, growing awareness about gut health, and increasing adoption of functional dairy products. The market is projected to be valued at USD 41,903.4 million in 2025 and is anticipated to reach USD 80,902.4 million by 2035, reflecting a CAGR of 6.8% over the forecast period.

Metric	Value
Industry Size (2025E)	USD 41,903.4 million
Industry Value (2035F)	USD 80,902.4 million
CAGR (2025 to 2035)	6.8%

Country-wise Outlook

Country	CAGR (2025 to 2035)
United States	7.1%

Country	CAGR (2025 to 2035)
United Kingdom	6.6%

Region	CAGR (2025 to 2035)
European Union	6.9%

Country	CAGR (2025 to 2035)
Japan	6.5%

Country	CAGR (2025 to 2035)
South Korea	7.2%

Competitive Outlook

Company Name	Estimated Market Share (%)
Danone S.A.	12-16%
Chobani LLC	10-14%
General Mills, Inc. (Yoplait)	8-12%
FAGE International S.A.	6-10%
Siggi’s Dairy	4-8%
Other Companies (combined)	45-55%

Snapshot img

Yogurt Market Size 2025-2029

The yogurt market size is forecast to increase by USD 76 billion at a CAGR of 6.8% between 2024 and 2029.

The market is experiencing significant growth, driven primarily by the health benefits associated with its consumption. Yogurt is renowned for its probiotic properties, which contribute to digestive health and boost the immune system. This health consciousness trend, coupled with the increasing popularity of plant-based diets, has led to a in demand for yogurt alternatives made from soy, almond, and other non-dairy sources. However, market expansion is not without challenges. Yogurt is known for its high protein content, probiotics, and thick, creamy texture, making it a popular choice among health-conscious consumers. Regulatory hurdles impact adoption, as stringent labeling requirements and safety standards can increase production costs. Furthermore, supply chain inconsistencies, particularly in sourcing raw materials and ensuring a steady supply of fresh milk, can temper growth potential. Greek yogurt, known for its thick and creamy texture, is preferred by fitness enthusiasts as a snack option due to its nutritional benefits.
To capitalize on market opportunities, companies must navigate these challenges effectively by implementing robust supply chain management strategies and adhering to regulatory guidelines. Additionally, innovation remains key, with the incorporation of superfruits and other natural ingredients enhancing product offerings and catering to evolving consumer preferences.

What will be the Size of the Yogurt Market during the forecast period?

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In the dynamic market, various product offerings cater to diverse consumer preferences. Demographics and psychographics shape the demand for yogurt tubs, pouches, bars, and cups. Regulations, including microbiome and labeling requirements, influence production and marketing strategies. Yogurt alternatives, such as cashew, soy, almond, coconut, and vegan options, expand the market landscape. Consumption frequency is influenced by lifestyle choices and health benefits. Strawberry, as a popular flavor, dominates the market with strawberry flavored yogurt and berry-based yogurts being top choices.
Yogurt's nutritional value, certifications, and shelf life are crucial factors in consumer decision-making. Yogurt lids and containers ensure convenience and freshness, while standards and storage considerations maintain product quality. The yogurt industry continues to evolve, responding to shifting consumer trends and expectations. Unique flavors and unique production methods, including automated production lines and the integration of Artificial Intelligence (AI) in online and e-commerce channels, have expanded the market.

How is this Yogurt Industry segmented?

The yogurt industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Spoonable yogurt
  Drinkable yogurt


Flavor

  Plain
  Flavored


Form Factor

  Conventional yogurt
  Greek yogurt
  Set yogurt
  Frozen yogurt
  Yogurt drinks


Distribution Channel

  Off-trade
  On-trade


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Product Insights

The spoonable yogurt segment is estimated to witness significant growth during the forecast period. The spoonable the market encompasses yogurts that are meant to be spooned or squeezed, typically sold in cups or tubes. This category includes both refrigerated and frozen yogurts, with Greek yogurt being a significant segment. The thick and creamy consistency of spoonable yogurt, coupled with its numerous health benefits, has led to its increasing popularity among consumers. Applications of spoonable yogurt extend beyond consumption as a standalone snack, with its use in food and salad dressings further boosting demand. The in preference for Greek yogurt has been a primary growth driver for this market. As consumers continue to seek out new flavors and innovations, the demand for various yogurt offerings, such as low-fat, sugar-free, lactose-free, plant-based, and organic options, has risen. Artificial Intelligence (AI) and automated production lines have streamlined the manufacturing process, reducing costs and increasing efficiency in food service.

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The Spoonable yogurt segment was valued at USD 113.70 billion in 2019 and showed a gradual increase during the forecast period. Yogurt's versatility as an ingredient in various dishes, including parfaits, dips, breakfast bowls, and even dinner options, has expanded its reach. Sustainability, safety, and quality are essential cons

The global yogurt market reached a value of 168 billion U.S. dollars in 2023, By 2028, this amount is forecast to be over 237 billion U.S. dollars.

In 2024, Market Research Intellect valued the Greek Yogurt Market Report at USD 4.5 billion, with expectations to reach USD 7.2 billion by 2033 at a CAGR of 6.5%.Understand drivers of market demand, strategic innovations, and the role of top competitors.

According to Cognitive Market Research, the global Yogurt Market size was USD 125945.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 6.00% from 2024 to 2031.

Asia-Pacific held largest share of XX% in the year 2024 
Europe held share of XX% in the year 2024 
North America held significant share of XX% in the year 2024 
South America held significant share of XX% in the year 2024
Middle East and Africa held significant share of XX% in the year 2024 

Market Dynamics of

Yogurt Market

Key Drivers for

Yogurt Market

Promoting Health and Wellness Awareness Among Consumers: The rising demand, especially for functional and fortified types with extra protein, vitamins, and live cultures, is being driven by increased public knowledge of the probiotic advantages of yogurt for gut health, immunity, and digestion. Increasing Demand for Healthy and Convenient Snack Options: Yogurt sales are being driven by busy lives and the trend toward healthier snacking, with advancements in portable forms like drinkable yogurts, squeezable pouches, and on-the-go cups. Expansion of Plant-Based and Dairy-Free Alternatives: The growth of plant-based yogurts produced from almond, coconut, oat, and soy is meeting a variety of dietary needs due to the increase in veganism, lactose intolerance, and dairy allergies.

Key Restraints for

Yogurt Market

Price Sensitivity in Emerging Markets: Premium yogurt products, such as organic and specialty varieties, are not widely accepted in price-sensitive markets where customers value affordability over health advantages. Short Shelf Life and Cold Chain Logistics Issues: Due to perishability, strict refrigeration is necessary, which raises distribution costs and restricts market penetration in regions with inadequate cold storage facilities. Alternative Healthy Snack Competition: Yogurt faces competition from other functional foods like kefir, smoothies, and protein bars, which provide comparable health advantages and convenience, dividing consumer expenditure.

Key Trends for

Yogurt Market

Minimal Processing and Clean Label: Consumers are moving towards yogurts with basic, identifiable components that are free of artificial additives, preservatives, and excessive sugar, in line with clean-eating trends. Global Inspiration and Flavor Innovation: In order to appeal to adventurous diners and broaden the range of uses outside of breakfast, brands are experimenting with unique flavors like matcha, turmeric, and passionfruit, as well as savory yogurt options. Ethical Sourcing and Sustainability: Brands aiming for environmentally conscious customers are increasingly differentiating themselves through their dedication to ethical dairy production methods and environmentally friendly packaging (recyclable cups, biodegradable lids). Introduction of the Yogurt Market

The yogurt market encompasses a diverse range of fermented dairy products made from milk and live bacterial cultures. Yogurt is prized for its nutritional benefits, including high protein, calcium, and probiotic content, appealing to health-conscious consumers. Market growth dynamics are driven by rising health awareness, increasing demand for functional foods, and the proliferation of various yogurt types, such as Greek, flavored, and plant-based options. Innovations in flavors and formulations, along with expanding distribution channels, also contribute to market expansion. However, challenges such as fluctuating raw material costs and competition from dairy alternatives impact growth potential.

For instance, in May 2022, Danone disclosed its agreement to divest its 25% stake in Yashili and its 20% stake in the Inner Mongolia Dairy Joint Venture to Mengniu. Concurrently, Danone will procure 100% ownership of Dumex Baby Food Co Ltd from Yashili, a prominent Chinese producer of Infant Milk Formula items. (Source: https://www.danone.com/media/press-releases-list/danone-agrees-to-sell-investments-in-mengniu-partnership-and-to-acquire-dumex.html)

Yogurt Market valued at USD 127.87 Bn in 2025, is anticipated to reaching USD 186.13 Bn by 2032, with a steady annual growth rate of 5.5%.

The Frozen Yogurt Market Report Segments the Industry by Product Type (Dairy-Based and Non-Dairy/Plant-Based); by Flavor (Plain and Flavored); by Distribution Channel (Off-Trade and On-Trade); by Packaging Type (Cups and Tubs, Cones and Sticks, and Others); and by Geography (North America, South America, Europe, Asia-Pacific, and Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

Snapshot img

US Yogurt Market Size 2024-2028

The US yogurt market size is forecast to increase by USD 6.60 billion at a CAGR of 6.55% between 2023 and 2028. The market is experiencing significant growth due to the health benefits it offers, particularly its role as a source of bone-building calcium. This trend is driving the demand for various types of yogurt, including those made from cow's milk as well as non-dairy options derived from plant sources such as almonds, soy, coconuts, peas, and cashews. As consumer preferences shift towards vegan and lactose-free alternatives, the market for non-dairy yogurts is expected to expand. However, the market faces challenges from stringent regulations related to yogurt labeling and production standards. To meet these requirements, manufacturers are focusing on using natural ingredients and clear labeling to appeal to health-conscious consumers.

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The market is experiencing significant growth, driven by the demand for both flavoured and non-flavoured options. Consumers are increasingly opting for conventional yogurt, such as set yogurt and yogurt drinks, available in plastic bottles and tetra packs. With a focus on healthy eating, products range from regular to low fat and fat free varieties. The nutritional advantages of yogurt, including benefits for osteoporosis, type 2 diabetes, and colon cancer, highlight its role in promoting healthy digestion and bone health. Innovative fruit flavors cater to the on-the-go snack market, while the rise of e-commerce facilitates access to health snacks, including organic yogurt options.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Flavor

  Plain
  Flavored


Product

  Spoonable yogurt
  Drinkable yogurt


Distribution Channel

  Offline
  Online


Geography

  US
  North America

    US

By Flavor Insights

The Plain segment is estimated to witness significant growth during the forecast period. In the United States yogurt market, the plain yogurt segment caters to health-conscious consumers and culinary enthusiasts who value simplicity, versatility, and natural taste. Although flavored yogurts hold a significant market share, plain yogurt continues to maintain a loyal customer base. This unflavored dairy product serves as a blank canvas for consumers to add fruits, nuts, granola, or honey, creating personalized snacks and meals. Moreover, plain yogurt is a key ingredient in various savory dishes, dressings, and marinades due to its neutral flavor and creamy texture. The versatility of plain yogurt extends to various cuisines, making it an attractive option for consumers seeking wholesome and adaptable food choices.

Additionally, its nutritional benefits, such as fiber, protein, and digestive health, align with the preferences of those following low calorie diets. Cane sugar, a common sweetener, can be avoided by choosing natural sweeteners or opting for unsweetened plain yogurt. Probiotics, another essential component of yogurt, contribute to overall digestive health and wellness. The capacity to customize and the network layouts of milk-based products like plain yogurt make it a valuable addition to any diet.

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The plain segment was valued at USD 9.60 billion in 2018 and showed a gradual increase during the forecast period.

Our market researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Market Driver

Health benefits of yogurt is the key driver of the market. In the United States, the yogurt market has experienced significant growth due to increasing consumer interest in health and nutrition. Yogurt is a fermented milk product made with a combination of Lactobacillus bulgaricus and Streptococcus thermophilus, which produces lactic acid that thickens the milk and gives it a distinctive sour taste. As a result, yogurt is a nutrient-dense food, offering a good amount of protein, calcium, potassium, vitamins, and minerals. Moreover, it contains fewer calories than many other dairy products. The rise of plant-based foods, including non-dairy yogurts made from alternatives like almond milk and coconut milk, has also contributed to the market's expansion.

Furthermore, the growing number of vegans and flexitarians in America has fueled this trend. Oatly, a leading non-dairy yogurt brand, has gained popularity among health-conscious consumers seeking plant-based alternatives to traditional dairy products. Strawberries and mixed berries are popular flavors for both dairy and non-dairy yogurts, adding

The size of the Non-dairy Yogurt Market market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 5.35% during the forecast period. Recent developments include: November 2022: Oatly Group AB announced that it would release a new range of oat-based yogurt. The new range comes in four flavors: strawberry, blueberry, plain, and Greek style.October 2022: Califia Farms raised USD 225 million to invest in R&D to increase its production capacity, deepen its presence in the US market, or expand overseas.October 2021: Danone launched Greek Style Coconutmilk Yogurt under its Silk brand.. Key drivers for this market are: Growing Inclination Towards Vegan/Plant-based Protein Sources, Increasing Demand for Functional Protein Beverages. Potential restraints include: Competition from Substitute Products. Notable trends are: OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.

The size of the Yogurt Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 7.62% during the forecast period. Recent developments include: July 2022: Amul announced an investment of USD 60 million to build a new dairy plant in Rajkot to expand its production capabilities across milk, yogurt, and buttermilk products.June 2022: Danone North America partnered with White Plains, Boulder, and Colo and launched Activia+ Multi-Benefit Probiotic Yogurt Drinks.July 2021: Miss Fresh partnered with China Mengniu Dairy to offer the full range of Mengniu's 70 high-quality dairy products to bring more nutritious and healthy choices to the MissFresh app and WeChat Mini Program users.. Key drivers for this market are: Wide Application and Benefits of Collagen Across End-User Industry, Implementation of Business Strategies by Market Players. Potential restraints include: Intolerance of Vegetarian/Vegan Population Towards Animal Sourced Protein. Notable trends are: OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.

The global vegan yogurt market size was valued at USD 3.40 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 12.21 Billion by 2033, exhibiting a CAGR of 14.51% from 2025-2033. North America currently dominates the market, holding a market share of over 35.4% in 2024. The growing health awareness among the masses, increasing prevalence of dietary restrictions, escalating concerns about climate change and environmental degradation, lower production costs of plant-based ingredients, and recent technological advancements are some of the major factors propelling the market in this region.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 3.40 Billion
Market Forecast in 2033	USD 12.21 Billion
Market Growth Rate (2025-2033)	14.51%

IMARC Group provides an analysis of the key trends in each segment of the global vegan yogurt market, along with forecast at the global, regional, and country levels from 2025-2033. The market has been categorized based on source, flavor, application, and distribution channel.

The statistic shows sales growth of yogurt manufacturer Chobani in the United States as 2019 and 2023. The company's sales grew by nine percent in 2023. Chobani - additional informationChobani is a limited liability food company which manufactures, markets and distributes Greek yogurt in the United States. The company was founded by Hamdi Ulukaya in New York in 2005. Since 2007, the company has been committed to producing food the right way—by using non-GMO ingredients, real fruit and natural sweeteners, sourcing milk from regional farms, and implementing sustainability practices.Chobani Greek yogurt has over fifty flavors which both children and adults can enjoy. Chobani’s extensive product portfolio includes Fruit on the Bottom, Chobani Flip™, Chobani® Mighty Oats and Ancient Grains, Chobani Indulgent™ and Chobani Kids®, to name a few. Moreover, Chobani Simply 100® Greek is the only naturally sweetened 100-calorie Greek yogurt brand which is distributed in the country.The U.S. yogurt market has experienced a steady growth over the past five years. Nationwide yogurt sales amounted to approximately 7.7 billion U.S. dollars in 2015, up from 6.2 billion U.S. dollars in 2011. U.S. sales of Greek yogurt grew by 162 percent from 2009 to 2010. In 2016, U.S. retailers generated over 50 percent of Greek yogurt retail sales. During the first half of 2017, Greek yogurt accounted for over a third of U.S. yogurt volume sales.

The Yogurt Production industry comprises establishments that produce various yogurt products. Over the past five years, consumers' rising per capita dairy consumption has stimulated demand and production of yogurt and yogurt-related products. Yogurt products have been able to shift alongside consumer demand, marketing low-fat products such as Greek yogurt to keep up with dietary trends, despite a drop in the healthy eating index over the past five years. Additionally, while increasing competition has contributed to a lack of revenue growth, yogurt producers have responded by expanding their product portfolios to capture new markets, including men and children. Over the past five years, revenue has increased at a CAGR of 0.9% to remain steady at $89.0.1 billion in 2025, and a 0.4% jump in revenue in 2025 alone. Profit is expected to rise to 2.3% of revenue in 2025, up from 2.0% in 2020. The arrival of Greek-style yogurt has created a niche market in an otherwise saturated industry, contributing to industry growth. After Chobani LLC entered the industry in 2005, demand for Greek-style yogurt skyrocketed. Many new yogurt producers have entered the industry over the past five years, hoping to capitalize on the rising demand for niche yogurt products, including Greek-style yogurt, organic blends or yogurt-based shakes. Rising disposable incomes and heightened concern over health and wellness, despite a drop in the healthy eating index, will support overall industry growth over the next five years. These economic improvements and positive eating habits are expected to stimulate increased demand from grocery stores, supermarkets and dairy wholesalers, all of which are major markets for this industry. Overall, revenue will expand at a CAGR of 1.0% over the next five years to reach $9.5 billion in 2030. Despite increasing revenue, profit will remain stagnant as price competition swells. Still, new entrants are expected to capitalize on rising demand, increasing the number of companies.