This statistic represents the yogurt market share of Yoplait in the United States in 2011 and 2016. Yoplait's market share stood at 19 percent in 2016, down from 25 percent in 2011.

The Report Covers US Yogurt Market Statistics & Industry Trends and it is Segmented by Category (Dairy-based Yogurt, Non-Dairy Yogurt); By Product Type (Plain Yogurt, Flavored Yogurt); By Distribution Channel (Supermarket/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail and Other Channels). The market size and forecasts are provided in terms of value (USD million) for the above segments.

The Yogurt Market is segmented by Product Type (Flavored Yogurt, Unflavored Yogurt), by Distribution Channel (Off-Trade, On-Trade) and by Region (Africa, Asia-Pacific, Europe, Middle East, North America, South America). Market Value in USD and Volume are both presented. Key Data Points observed include Per capita consumption; Population; and Dairy production.

The yogurt business is projected to manifest a steady growth trend through the forecast year 2025 with a valuation of USD 50.2 billion and then it will brighten significantly to USD 79.6 billion eleven years later, in 2035 with a CAGR of 5.9%.

Attributes	Description
Estimated Global Yogurt Business Size (2025E)	USD 50.2 billion
Projected Global Yogurt Business Value (2035F)	USD 79.6 billion
Value-based CAGR (2025 to 2035)	5.9%

Semi-annual Demand Update

Particular	Value CAGR
H1	15.4% (2024 to 2034)
H2	16.0% (2024 to 2034)
H1	16.3% (2025 to 2035)
H2	17.0% (2025 to 2035)

Country-wise Insights

Countries	CAGR (2025 to 2035)
The USA	4.5%
UK	3.8%
Italy	2.5%
France	3.2%
India	6.5%

Competitive Outlook

Company Name	Estimated Market Share (%)
NESTLÉ SA	14-18%
Danone Groupe SA	12-16%
General Mills	10-14%
Yakult Honsha Co. Ltd	7-11%
Chobani Inc.	6-10%
Other Companies (combined)	40-50%

This statistic represents the yogurt market share growth of Chobani in the United States as of 2019. Chobani's dollar share grew by 1.9 percent in the U.S. for the four weeks ended in February 9, 2019.

In 2023, Yili was the most popular yogurt brand among Chinese consumers, accounting for around 22 percent of the total yogurt retail sales in China. Meanwhile, Mengniu took about 21 percent of the yogurt drink market.

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Yogurt Market Size 2024-2028

The yogurt market size is forecast to increase by USD 41.5 billion at a CAGR of 5.86% between 2023 and 2028. The yogurt market is experiencing strong growth, driven by its well-recognized health benefits. Rising health awareness and a growing preference for nutritious food have positioned yogurt as a staple choice among consumers. Notably, the demand for Set yogurt, Greek yogurt, and yogurt drinks is surging, owing to their higher protein content and rich, creamy texture.

Frozen yogurt continues to be a favorite due to its refreshing nature. Both Plain and Flavored yogurts are gaining popularity, with the latter witnessing a due to the addition of superfruits and other natural flavors. The market, however, faces challenges such as product recalls due to contamination issues, leading to a decline in consumer trust. Both Dairy-based and Non-dairy-based yogurts are witnessing growth, with the latter catering to consumers with lactose intolerance or vegan preferences. Overall, the market is expected to continue its growth trajectory, driven by consumer preferences for healthier food options and innovation in product offerings.

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The global dairy product market is witnessing significant growth due to the increasing consumer preference for yogurt as a versatile and nutritious food item. Yogurt is produced through the fermentation of pasteurized milk using specific bacteria strains, resulting in a product rich in proteins, calcium, and probiotics. The product finds applications in various sectors, including beverages, snacks, meal replacement, desserts, protein-rich sports drinks, and more. Yogurt offers numerous health benefits, such as promoting healthy digestion, aiding in weight loss and fat loss, and boosting the immune system. It has been linked to reducing the risk of health conditions like type 2 diabetes, colorectal cancer, osteoporosis, high blood pressure, and bad cholesterol.

Moreover, the growing health awareness among consumers is driving the demand for yogurt in the retail market. The production process of yogurt involves homogenization, which ensures a smooth and consistent texture. However, some consumers prefer natural, lactose-free, or low-sugar options, leading to the emergence of lactose-free yogurt and yogurt alternatives like soy or almond yogurt. The market is also witnessing the trend of minimally processed, additive-free yogurt, with companies like Yakult, Danone, Nestle, and Chobani leading the way. The use of artificial additives and hormonal treatment in yogurt production is a concern for some consumers, and companies are addressing this by offering more natural and organic options.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Product

  Spoonable yogurt
  Drinkable yogurt


Flavor

  Plain
  Flavored


Geography

  APAC

    China


  Europe

    France


  North America

    US


  South America



  Middle East and Africa

By Product Insights

The spoonable yogurt segment is estimated to witness significant growth during the forecast period. Spoonable yogurt, a thick and creamy dairy product, is gaining significant traction in the market due to its numerous health benefits and versatility. This type of yogurt, which is meant to be spooned or squeezed, is available in various forms, including Greek yogurt and yogurt drinks. The frozen and refrigerated versions of spoonable yogurt are also popular. The health-conscious consumer trend has been instrumental in driving the growth of the spoonable market. Greek yogurt, in particular, has gained immense popularity due to its high protein content and probiotics. The increasing demand for Greek yogurt has led to an expansion of flavored options, catering to diverse consumer preferences.

Moreover, the market for spoonable yogurt is segmented into plain and flavored varieties, with the latter accounting for a larger share due to the growing consumer inclination towards indulgent and sweetened options. The dairy-based and non-dairy-based versions of spoonable yogurt are also gaining traction, with the former dominating the market due to its traditional appeal and the latter catering to the lactose-intolerant and vegan population. The market for spoonable yogurt is expected to witness steady growth in the coming years, driven by increasing health awareness and an expanding product portfolio.

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The spoonable yogurt segment was valued at USD 62.20 billion in 2018 and showed a gradual increase during the forecast period.

Regional Insights

APAC is estimated to contribute 37% to the growth of the global market during th

The globalhigh protein yogurt marketis expected to reach a market valuation of US$ 36.6 billion in the year 2023. Based on the survey reports, the global market value progressed at a CAGR of roughly 2.6% over the last half-decade from 2018 to 2022. According to a new analysis report by FMI, the overall market is projected to accelerate with a CAGR of 7% between 2023 and 2033.

Report Attributes	Details
Global High Protein Yogurt Market Valuation in 2022	US$ 35.19 billion
Estimated Global Market Share in 2023	US$ 36.6 billion
Forecasted Global Market Size by 2033	US$ 70.1 billion
Projected Global Market Growth Rate from 2023 to 2033	7% CAGR
Historical Market Growth Rate from 2018 to 2022	2.6% CAGR
Global Market Share of Top 3 Performing Countries	33.2%

Country-wise Insights

Regional Market Comparison	Global Market Share in Percentage
United States	23%
Germany	19%
Japan	4%
Australia	2.4%

Regional Markets	CAGR (2023 to 2033)
United Kingdom	7.1%
China	4.5%
India	6%

Category-wise Insights

Category	By Product Type
Top Segment	Spoonful
Market Share in Percentage	89%

Category	By Source Type
Top Segment	Dairy Based
Market Share in Percentage	78%

Category	By Storage Type
Top Segment	Chilled or Frozen
Market Share in Percentage	78%

Scope of the Report

Attribute	Details
Forecast Period	2023 to 2033
Historical Data Available for	2018 to 2022
Market Analysis	US$ million or US$ billion for Value and billion liters for Volume
Key Regions Covered	North America, Latin America, Europe, East Asia, South Asia, and the Middle East & Africa
Key Countries Covered	United States, Brazil, Mexico, Germany, United Kingdom, China, India, Japan, Australia, and GCC Countries
Key Segments Covered	By Nature By Product Type By Source By Flavor By Sales Channel By Region
Key Companies Profiled	Danone S.A. Epi Ingredients Epigamia General Mills, Inc Koninklijke DSM N.V. Oikos Pow-Cow Yeo Valley Yoplait light
Report Coverage	Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing	Available upon Request

According to Cognitive Market Research, the global Yogurt Market size will be USD 125945.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 6.00% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 50378.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 37783.56 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 28967.40 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 6297.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 2518.90 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.7% from 2024 to 2031.
The "Regular" segment held the highest revenue share in the Fat Content Outlook of the Yogurt Market..

Market Dynamics of Yogurt Market

Key Drivers for Yogurt Market

Consumer Awareness of Health Benefits Fuels Yogurt Market Growth

The yogurt market is driven by increasing consumer awareness of the health and wellness benefits associated with yogurt consumption. Yogurt is rich in probiotics, which aid in digestion and improve gut health. Additionally, it is an excellent source of protein, calcium, and vitamins, making it a popular choice for health-conscious individuals. The rise in demand for functional foods that offer health benefits beyond basic nutrition has significantly contributed to the growth of the yogurt market. Furthermore, the growing trend of maintaining a balanced diet and the inclusion of yogurt in daily meals have bolstered its market demand.

Continuous Innovation in Product Offerings Drives Growth in the Yogurt Market

A key driver of the yogurt market is the continuous innovation in product offerings. Manufacturers are introducing a variety of yogurt products to cater to diverse consumer preferences, including plant-based yogurts, low-fat options, and products with added flavors and nutrients. The availability of various yogurt types, such as Greek yogurt, drinkable yogurt, and yogurt-based snacks, has expanded the market reach. Additionally, the incorporation of local and exotic flavors, as well as functional ingredients like fiber and antioxidants, has attracted a broader consumer base, fueling market growth further.

Restraint Factor for the Yogurt Market

Fluctuating Raw Material Costs and Supply Chain Disruptions Challenge Yogurt Market Profitability and Stability

The yogurt market faces several restraints, one of which is fluctuating raw material costs. The prices of key ingredients, such as milk and fruit, can be highly volatile, influenced by factors like weather conditions, feed costs for dairy cattle, and global trade dynamics. This volatility can squeeze profit margins for yogurt manufacturers, making it challenging to maintain consistent pricing for consumers. Additionally, any disruptions in the supply chain can lead to shortages and increased costs, further complicating the market landscape. Thus, companies must navigate these financial uncertainties to sustain their operations and profitability in the competitive yogurt market.

Impact of Covid-19 on the Yogurt Market

The COVID-19 pandemic has had a profound impact on the yogurt market, both positively and negatively. On the positive side, the increased focus on health and immunity has driven demand for probiotic-rich foods like yogurt. Consumers have become more health-conscious, leading to a surge in yogurt sales as part of a balanced diet. However, the pandemic has also disrupted supply chains, leading to logistical challenges in sourcing raw materials and distributing finished products. Lockdowns and restrictions affected dairy farms, production facilities, and retail operations, causing fluctuations in availability and prices. Moreover, economic uncertainty and reduced consumer spending power have also influenced purchasing behaviors, potentially limiting market growth. Introduction of the Yogurt Market

The yogurt market encompasses a ...

The North America Yogurt Market is segmented by Product Type (Flavored Yogurt, Unflavored Yogurt), by Distribution Channel (Off-Trade, On-Trade) and by Country (Canada, Mexico, United States). Market Value in USD and Volume are both presented. Key Data Points observed include Per capita consumption; Population; and Dairy production.

This statistic shows the retail sales share of Greek and non-Greek yogurt in the United States as of 2021, by type. According to the report, Greek yogurt accounted for approximately 51 percent of U.S. yogurt sales in that year.

The global flavored yogurt market size reached USD 69.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 109.1 Billion by 2033, exhibiting a growth rate (CAGR) of 4.62% during 2025-2033. The market is propelled by the increasing consumer demand for healthy and nutritious snacks, growing popularity of flavored and specialty yogurts, rising disposable income levels and rapid urbanization, expansion of retail channels and e-commerce platforms, significant innovations in flavor varieties and product formulations, and growing demand for plant-based and dairy-free yogurt options.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 69.6 Billion
Market Forecast in 2033	USD 109.1 Billion
Market Growth Rate (2025-2033)	4.62%

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2025-2033. Our report has categorized the market based on flavor, form, type, and sales channel.

The global Savory Yogurt Market is poised to reach a value of USD 1217.8 Million by 2025 and is projected to reach a value of USD 1912.0 Million by 2035, reflecting a compound annual growth rate of 4.6% over the assessment period 2025 to 2035.

Attributes	Description
Estimated Global Industry Size (2025E)	USD 1217.8 Million
Projected Global Industry Value (2035F)	USD 1912.0 Million
Value-based CAGR (2025 to 2035)	4.6%

Country wise Insights

Countries	CAGR 2025 to 2035
USA	6.3%
Germany	5.1%
India	9.9%

Category-wise Insights

Segment	Value Share (2025)
Drinks (Source)	40%

Segment	Value Share (2025)
Supermarket (Type)	60%

The global plant-based yogurt market size stands at a valuation of US$ 4,489.87 million in 2023. Forecasts suggest a consistent upward trend as consumers have become informed that plant-based alternatives can deliver the same or even more minerals and protein than dairy products. Therefore, the market is on track to surpass US$ 15,398.39 million by 2033, with a projected CAGR of 13.1%.

Attribute	Details
Plant-based Yogurt Market Size (2022)	US$ 4,018.11 million
Plant-based Yogurt Market Size (2023)	US$ 4,489.87 million
Plant-based Yogurt Market Projected Size (2033)	US$ 15,398.39 million
Plant-based Yogurt Market Forecasted Value CAGR (2023 to 2033)	13.1%

Plant-based Yogurt Market Statistics by Key Countries

Countries	2023 Value Share in Global Market
United States	20.8%
Germany	5.7%
China	5.6%
Australia	5.2%
Japan	3.8%

Plant-based Yogurt Market Statistics by Key Segments

Segment	Market Share in 2023
Soy Milk Source	39.4%
B2C Distribution Channel	87.5%

The size and share of the market is categorized based on Type (Greek Yogurt, Cottage Cheese, Fresh Cream, Buttermilk, Coconut Milk, Cashews, Others) and Application (Cream Sauces and Soups, Baked Products, Chocolate, Ice Cream, Others) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

The report covers Global Yoghurt Fruit Market Trends and is segmented by Category (Dairy-based and Dairy-free), by Type (Sponable Yogurt and Drinkable Yogurt), by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail Stores and Others) and Geography.

The global Greek yogurt market is expected to reach a market size of US$ 7,851.8 million in 2023 and is projected to rise at a CAGR of 7.1% to reach US$ 14,991.9 million by 2033. Earlier, from 2018 to 2022, this market expanded at a CAGR of 6.6%.

Report Attribute	Details
Greek Yogurt Market Historical Growth Rate (2018 to 2022)	6.6%
Greek Yogurt Market Value (2023)	US$ 7,851.8 million
Greek Yogurt Market Anticipated Forecast Value (2033)	US$ 14,991.9 million
Greek Yogurt Market Projected Growth Rate (2023 to 2033)	7.1%

Report Scope

Report Attribute	Details
Growth Rate	CAGR of 7.1% from 2023 to 2033
Base Year for Estimation	2022
Historical Data	2018 to 2022
Forecast Period	2023 to 2033
Quantitative Units	Revenue in US$ million, Volume in Kilotons, and CAGR from 2023 to 2033
Report Coverage	Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis
Segments Covered	Package Type Nature Flavor Distribution Channel Product Type Region
Regions Covered	North America Latin America The Asia Pacific The Middle East and Africa Europe
Key Countries Profiled	United States Canada Brazil Argentina Germany United Kingdom France Spain Italy Nordics BENELUX Australia & New Zealand China India ASEAN GCC South Africa
Key Companies Profiled	Chobani LLC Stonyfield Farm Inc FAGE International S.A. GROUPE DANONE General Mills, Inc.
Customization	Available Upon Request

The market size of the Fat Free Yogurt Market is categorized based on Application (Children Yogurt, Adult Yogurt, Old People Yogurt) and Product (Set Yogurt, Yogurt Drinks, Others) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

This report provides insights into the market size and forecasts the value of the market, expressed in USD million, across these defined segments.

This statistic shows the annual growth rate of the global Greek yogurt market between 2020 and 2027. The North American Greek yogurt market is projected to grow by 10.8 percent cagr between 2020 to 2027.

Japan yogurt market size reached USD 6.1 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 12.4 Million by 2033, exhibiting a growth rate (CAGR) of 7.6% during 2025-2033. The market is experiencing growth due to several key factors, including a heightened awareness of the significance of gut health, a growing preference for high-protein diets, and an increasing consumption of ready-to-eat (RTE) food items.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 6.1 Million
Market Forecast in 2033	USD 12.4 Million
Market Growth Rate 2025-2033	7.6%

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on product type, flavor, and distribution channel.