The US Yogurt Market is Segmented by Category (Dairy-Based Yogurt and Non-Dairy/Plant-Based Yogurt), Product Form (Spoonable/Set Yogurt and Drinkable Yogurt), Flavor Profile (Plain/Natural and Flavored), Packaging Type (Cups Containers and Tubs, Bottles, and More), Distribution Channel (Off-Trade and On-Trade), and Geography (Northeast, Midwest, South, and West). The Market Forecasts are Provided in Terms of Value (USD)

The yogurt market size was estimated at USD 47.40 billion in 2024. The yogurt industry is expected to grow from USD 50.2 billion in 2025 to USD 79.6 billion by 2035.

Attribute	Detail
Industry Size (2025E)	USD 50.2 billion
Industry Value (2035F)	USD 79.6 billion
Value CAGR (2025 to 2035)	5.9%

Semi-annual Demand Update

Particular	Value CAGR
H1(2024 to 2034)	15.4%
H2(2024 to 2034)	16.0%
H1(2025 to 2035)	16.3%
H2(2025 to 2035)	17.0%

Analyzing Top Countries Producing, Formulating, Distributing, and Supplying Yogurt

Countries	CAGR (2025 to 2035)
The USA	4.5%
UK	3.8%
Italy	2.5%
France	3.2%
India	6.5%

The Spoonable Yogurt Market is segmented by Source (Dairy, Non-Dairy), By Category (Organic, and Conventional), By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Online Retail Stores, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The report offers market size and forecasts in value (USD million) for the above segments.

This statistic represents the yogurt market share growth of Chobani in the United States as of 2019. Chobani's dollar share grew by *** percent in the U.S. for the four weeks ended in February 9, 2019.

The size of the Spoonable Yogurt Market was valued at USD 3.51 Billion in 2023 and is projected to reach USD 5.01 Million by 2032, with an expected CAGR of 5.20% during the forecast period. Recent developments include: In December 2021, Farm Fresh has unveiled new packaging for its line of spoonable yogurt by including a spoon with each serving., In August 2021, Brownes Dairy launched different flavors of adult spoonable yogurt namely, "The Greek". The yogurts are available in unsweetened and honey-sweetened., In June 2020, General Mills, Inc., unveils three new product lines of yogurt namely, blue raspberry, red tropical punch, and green apple flavors under the brand Yoplait.. Key drivers for this market are: Demand for Low-fat and Non-Dairy Ice Cream Products, Growing Acceptance of Experimental Flavors. Potential restraints include: Rising Concern over Health Issues Associated with Ice Cream. Notable trends are: Innovative Flavors driving the market.

This graph presents the market share of Greek yogurt in the United States in 2020, by company. In that year, Chobani accounted for **** percent of the Greek yogurt market in the United States.

United States Yogurt Market was valued at USD 8.59 billion in 2024 and is anticipated to grow USD 13.45 billion by 2030 with a CAGR of 7.81%.

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Market Size	2023: USD 8.59 Billion
Forecast Market Size	2029: USD 13.45 Million
CAGR	2024-2029: 7.81%
Fastest Growing Segment	Online
Largest Market	South
Key Players	1. Danone North America Public Benefit Corporation 2. Chobani Global Holdings, LLC 3. General Mills Inc. 4. FAGE USA Dairy Industry, Inc. 5. Lactalis American Group, Inc. 6. Dairy Farmers of America, Inc. 7. Anderson Erickson Dairy Co. 8. Tillamook County Creamery Association 9. The Hain Celestial Group, Inc. 10. The Icelandic Milk & Skyr Corporation

In 2023, Dutch Mill had approximately ** percent of the market share, the highest among leading brands for drinking yogurt and yogurt in Thailand. Yakult came second with around ** percent of the market share.

This statistic shows the retail sales share of Greek and non-Greek yogurt in the United States as of 2021, by type. According to the report, Greek yogurt accounted for approximately ** percent of U.S. yogurt sales in that year.

In 2024, Market Research Intellect valued the Greek Yogurt Market Report at USD 4.5 billion, with expectations to reach USD 7.2 billion by 2033 at a CAGR of 6.5%.Understand drivers of market demand, strategic innovations, and the role of top competitors.

The size of the Non-dairy Yogurt Market market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 5.35% during the forecast period. Recent developments include: November 2022: Oatly Group AB announced that it would release a new range of oat-based yogurt. The new range comes in four flavors: strawberry, blueberry, plain, and Greek style.October 2022: Califia Farms raised USD 225 million to invest in R&D to increase its production capacity, deepen its presence in the US market, or expand overseas.October 2021: Danone launched Greek Style Coconutmilk Yogurt under its Silk brand.. Key drivers for this market are: Growing Inclination Towards Vegan/Plant-based Protein Sources, Increasing Demand for Functional Protein Beverages. Potential restraints include: Competition from Substitute Products. Notable trends are: OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.

The High Protein Yogurt Market is expected to witness steady growth between 2025 and 2035, driven by rising consumer demand for protein-rich diets, growing awareness about gut health, and increasing adoption of functional dairy products. The market is projected to be valued at USD 41,903.4 million in 2025 and is anticipated to reach USD 80,902.4 million by 2035, reflecting a CAGR of 6.8% over the forecast period.

Metric	Value
Industry Size (2025E)	USD 41,903.4 million
Industry Value (2035F)	USD 80,902.4 million
CAGR (2025 to 2035)	6.8%

Country-wise Outlook

Country	CAGR (2025 to 2035)
United States	7.1%

Country	CAGR (2025 to 2035)
United Kingdom	6.6%

Region	CAGR (2025 to 2035)
European Union	6.9%

Country	CAGR (2025 to 2035)
Japan	6.5%

Country	CAGR (2025 to 2035)
South Korea	7.2%

Competitive Outlook

Company Name	Estimated Market Share (%)
Danone S.A.	12-16%
Chobani LLC	10-14%
General Mills, Inc. (Yoplait)	8-12%
FAGE International S.A.	6-10%
Siggi’s Dairy	4-8%
Other Companies (combined)	45-55%

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Flavored Yogurt Market Size 2024-2028

The flavored yogurt market size is forecast to increase by USD 6.62 billion, at a CAGR of 3.2% between 2023 and 2028.

The market is experiencing significant shifts driven by two key trends. First, the increasing online penetration of flavored yogurt sales signifies a growing consumer preference for convenience and the ability to shop from anywhere at any time. This trend is expected to continue as e-commerce platforms expand and improve, offering competitive pricing and a wide range of options. Second, the plant-based product trend is gaining considerable traction in the market. As more consumers express concerns about animal welfare and health, the demand for dairy-free alternatives is surging. This shift presents both opportunities and challenges for market players.
While there is potential for growth in the plant-based segment, companies must navigate the complexities of formulation, sourcing, and marketing to meet consumer expectations and stay competitive. Additionally, the market faces challenges related to increasing lactose intolerance among consumers. This condition, which affects an estimated 65% of the global population, can limit the reach of traditional dairy-based flavored yogurt products. To capitalize on this trend, companies must invest in research and development to create lactose-free or low-lactose offerings that cater to this growing consumer base. By addressing these trends and challenges, market players can position themselves for success in the evolving flavored yogurt landscape.

What will be the Size of the Flavored Yogurt Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
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The market continues to evolve, driven by consumer preferences for innovative and health-conscious options. Ingredient interactions play a crucial role in achieving desired textures, with thickening agents such as fruit purees and stabilizer systems ensuring viscosity control and shelf life extension. Acidity regulation and fat content variation are key considerations for maintaining flavor stability and consumer appeal. Cold chain management is essential for preserving the sensory qualities of flavored yogurt, with pasteurization methods and filling technologies optimized to minimize temperature fluctuations. Probiotic cultures and bacterial strains are integral to the yogurt-making process, requiring careful handling and microbial safety measures. Texture analysis and rheological properties are critical in understanding the behavior of flavored yogurt under various storage conditions.

Process optimization and cost optimization are ongoing priorities, with thermal processing and packaging materials chosen to minimize production costs while maintaining quality control metrics. Sweeteners, lactose reduction methods, and sugar reduction strategies are continually evolving to meet consumer demands for reduced sugar content. Flavor masking and ingredient sourcing are essential for creating unique and authentic flavors. Protein fortification and dairy cultures contribute to the nutritional value and taste profile of flavored yogurt. Sensory evaluation plays a vital role in assessing the quality and consumer appeal of flavored yogurt, with continuous research and development focused on improving taste, texture, and aroma. The ongoing dynamism of the market ensures a constant need for innovation and adaptation to meet evolving consumer preferences and market demands.

How is this Flavored Yogurt Industry segmented?

The flavored yogurt industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Form Factor

  Spoonable
  Drinkable


Distribution Channel

  Offline
  Online


Flavor

  Fruit (Strawberry, Mango, Blueberry)
  Vanilla
  Chocolate
  Others


Type

  Dairy-Based
  Plant-Based


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    UK


  Middle East and Africa

    UAE


  APAC

    China
    India
    Indonesia
    Japan
    Malaysia
    South Korea
    Thailand


  South America

    Brazil


  Rest of World (ROW)

By Form Factor Insights

The spoonable segment is estimated to witness significant growth during the forecast period.

In the dynamic the market of 2023, spoonable yogurt holds a significant share. This preference is driven by consumers seeking health benefits and convenience. Spoonable yogurt's versatility sets it apart from other types, such as drinkable or squeezable, enabling consumers to enjoy it traditionally or use it in cooking and baking. Probiotics, a key component of spoonable yogurt, are beneficial bac

In 2023, Yili was the most popular yogurt brand among Chinese consumers, accounting for around ** percent of the total yogurt retail sales in China. Meanwhile, Mengniu took about ** percent of the yogurt drink market.

This statistic presents the yogurt sales share worldwide in 2012, broken down by region. Europe captured the largest share with ** percent of global yogurt sales.

According to data, just over ***percent of whole yogurt in the grocery retail in Italy was produced by Müller, while Sterzing Vipiteno followed with around ** percent. Granarolo Group had a market share of **** percent, while private labels and all other producers covered the rest of the sales, **** percent.

This graph illustrates the Greek yogurt market share of yogurt company Danone in the United States from 2012 to 2014. Danone captured a Greek yogurt market share of about ** percent as of Q1 2014.

The Frozen Yogurt Market is estimated to be valued at USD 109.8 billion in 2025 and is projected to reach USD 300.8 billion by 2035, registering a compound annual growth rate (CAGR) of 10.6% over the forecast period.

Metric	Value
Frozen Yogurt Market Estimated Value in (2025 E)	USD 109.8 billion
Frozen Yogurt Market Forecast Value in (2035 F)	USD 300.8 billion
Forecast CAGR (2025 to 2035)	10.6%

The global probiotic yogurt market is projected to grow from USD 31.38 billion in 2025 to USD 67.75 billion by 2035, reflecting a robust CAGR of 8% throughout the forecast period.

Metric	Value
Industry Size (2025E)	USD 31.38 billion
Industry Value (2035F)	USD 67.75 billion
CAGR (2025 to 2035)	8%

Probiotic Yogurt Market Analyzed by Top Investment Segments

Product Type	CAGR (2025 to 2035)
Drinkable Yogurt	8.6%

Source	CAGR (2025 to 2035)
Plant-Based Yogurt	7.9%

Nature	CAGR (2025 to 2035)
Organic	8.8%

Flavour	CAGR (2025 to 2035)
Flavoured	8.4%

Analyzing Top Countries Producing and Distributing Probiotic Yogurt

Countries	CAGR (2025 to 2035)
United States	8.3 %
United Kingdom	12.2%
France	11.5%
Germany	9.9%
Japan	7.6%

The size of the Flavored Yogurt Market was valued at USD 1.8 Billion in 2023 and is projected to reach USD 2.21 Billion by 2032, with an expected CAGR of 2.99% during the forecast period. Recent developments include: March 2022 – Evergreen Licensing has announced resuming its long history in licensing and is happy to introduce Dippin’ Dots Popcorn! Evergreen Licensing, in partnership with Dippin’ Dots and their iconic beaded ice cream flavors, alongside its sister brand, Doc Popcorn and Brand Squared Licensing, its long-term Licensing Agency, has announced the extension of the brand into the rapidly growing licensed popcorn category., December 2021- Valio USA happily announced the launch of its range of Oddlygood oat yogurtsacross the US market in its first plant-based yogurt launch in the US. Valio USA, widely popular for its plant-based cheeses, has taken the stance towards the development in the form of oat yogurt!. Notable trends are: Growing demand for natural ingredients is driving the market growth.