In 2024, YouTube's global advertising revenues amounted to approximately ***** billion U.S. dollars, up by almost eight percent from the **** billion U.S. dollars in the preceding fiscal period. Whereas the owned online video platform does not generate the same amount of revenue as Google's key segment Search, it is nonetheless a significant money-maker for parent company Alphabet.

YouTube was launched in 2005. It was founded by three PayPal employees: Chad Hurley, Steve Chen, and Jawed Karim, who ran the company from an office above a small restaurant in San Mateo. The first...

YouTube's worldwide advertising revenues amounted to 8.92 billion U.S. dollars in the first quarter of 2025, representing an increase of 10 percent compared to the third quarter of 2024. YouTube is one of the biggest online video platforms worldwide, with the most popular YouTube channels having accumulated over 100 million subscribers.

In 2023, YouTube accounts with less than ***** subscribers generated virtually no revenues from advertising on the platforms. In comparison, accounts that had between 10,000 and ****** subscribers generated on average 0,03 U.S. dollars per video on YouTube, while accounts that recorded an audience between ****** and ********** subscribers saw average ad revenues of **** U.S. dollars, up by **** percent year-over-year.

In 2023, YouTube was projected to generate an estimated 15 billion U.S. dollars in advertising revenue and only three billion U.S. dollars in subscription revenues. Advertising is also estimated to account for the lion's share of the video platform's revenue in 2025.

In 2023, YouTube was projected to generate an estimated 18 billion U.S. dollars in revenue in the United States. The video platform’s revenue is set to increase to 22 billion U.S. dollars in 2025. The majority of YouTube's revenue comes from advertising, with subscriptions making up a much smaller share of the total.

Key YouTube Statistics (Editor’s Choice) YouTube recorded 70 billion monthly active users in March 2023, which includes 55.10% of worldwide active social media users. There have been more than 14 million daily active users currently on YouTube, in the United States of America this platform is accessed by 62% of users. YouTube is touted as the second largest search engine and the second most visited website after Google. Revenue earned by YouTube in the first two quarters of 2023 is around $14.358 billion. In 2023, YouTube Premium and YouTube Music have recorded 80 million subscribers collectively worldwide. YouTube consumers view more than a billion hours of video per day. YouTube has more than 38 million active channels. In the fourth quarter of 2021, YouTube ad revenue has been $8.6 billion. Around 3 million paid subscribers to access YouTube TV. YouTube Premium has around 1 billion paid users. In 2023, YouTube was banned in countries such as China excluding Macau and Hong Kong, Eritrea, Iran, North Korea, Turkmenistan, and South Sudan. With 166 million downloads, the YouTube app has become the second most downloaded entertainment application across the world after Netflix. With 91 million downloads, YouTube Kids has become the sixth most downloaded entertainment app in the world. Nearly 90% of digital consumers access YouTube in the US, making it the most popular social network for watching video content. Over 70% of YouTube viewership takes place on its mobile application. More than 70% of YouTube video content watched by people is suggested by its algorithm. The average duration of a video on YouTube is 12 minutes. An average YouTube user spends 20 minutes and 23 seconds on the platform daily. Around 28% of YouTube videos that are published by popular channels are in the English language. 77% of YouTube users watch comedy content on the platform. With 247 million subscribers, T-Series has become the most subscribed channel on YouTube. Around 50 million users log on to YouTube every day. YouTube's biggest concurrent views record has been at 2.3 billion from when SpaceX has gone live on the platform to unveil Falcon Heavy Rocket. The majority of YouTube users are in the age group of 15 to 35 years in the US. The male-female ratio of YouTube users is 11:9. Apple INC. has been touted as the biggest advertiser on YouTube in 2020 spending $237.15 million. YouTube produced total revenue of $19.7 billion in 2020. As of 2021, the majority of YouTube users (467 million) are from India. It is the most popular platform in the United States with 74 percent of adult users. YouTube contributes to nearly 25% of mobile traffic worldwide. Daily live streaming on YouTube has increased by 45% in total in 2020. In India, around 225 million people are active on the platform each hour as per the 2021 statistics. YouTube Usage and Viewership Statistics #1. YouTube accounts for more than 2 billion monthly active users Around 2.7 billion users log on to YouTube each month. The number of monthly active users of YouTube is expected to grow even further. #2. Around 14.3 billion people visit the platform every month The number of YouTube visitors is far higher compared to Facebook, Amazon, and Instagram. #3. YouTube is accessible across 100 countries in 80 languages. The platform is widely available across different communities and nations. #4. 53.9% of YouTube users are men and 46.1% of women use the platform As of 2023 statistics, 53.9% of men use the platform and 46.1% of women over 18 years are on YouTube. The share in the number of males and females is 1.38 billion and 1.18 billion respectively. Age Group Male Female 18 to 24 8.5% 6% 25 to 34 11.6% 8.6% 35 to 44 9% 7.5% 45 to 54 6.2% 5.7% 55 to 64 4.4% 4.5% Above 65 4.3% 5.4% #5. 99% of YouTube users are active on other social media networks as well. Fewer than 1% of YouTube users are solely dependent on the platform. #6. Users spend around 20 minutes and 23 seconds per day on YouTube on average It is quite a generous amount of time spent on any social network platform. #7. YouTube is the second most visited site worldwide With more than 14 billion visits per month, YouTube has become the second most visited site in the world. However, its parent company Google is the most visited site across the globe. As per the statistics, YouTube is the third most popular searched word on Google. #8. 694000 hours of video content are streamed on YouTube per minute YouTube has outweighed Netflix as well in terms of streaming video content. #9. Over 81% of total internet users have accessed YouTube #10. Nearly 450 million hours of video content are uploaded on YouTube each hour More than 5 billion videos are watched on YouTube per day. #11. India has the maximum numb

What is the most subscribed YouTube channel? MrBeast made the first place in the ranking of the most-subscribed YouTube channels in January 2025. With 343 million subscribers, the U.S. based videographer and internet personality managed to surpass Indian music network T-Series, which held the number one place for several years, and sat at 284 million subscriber as of the examined period. How many hours of video are uploaded to YouTube every minute? YouTube was launched in 2005 as a platform for sharing user-generated videos such as vlogs, tutorials, or original series. The site grew rapidly and reportedly had 100 million video views per day and more than 65 thousand daily uploads only a year later. As of February 2022, more than 500 hours of video were uploaded to YouTube every minute, up from a mere 24 hours of content uploads per minute in 2010. YouTube Partner Program In the first quarter of 2024, YouTube’s ad revenue amounted to over eight billion U.S. dollars. Through its Partner Program, YouTube also rewards uploaders of popular videos with a share of the advertising revenues the content generates. This, paired with the fact that many users of the video sharing platform tend to have favorite channels that they revisit regularly, has given rise to another phenomenon: YouTube celebrities. Although some of these well-known figures were discovered on the website but then carved a successful career outside of YouTube, for many others the site is their primary platform for delivering content and staying in contact with fans, all while signing lucrative deals or promotional partnerships. Highest earning YouTubers In November 2022, MrBeast surpassed long-standing most subscribed YouTuber PewDiePie, having reached approximately 112 million subscribers. Due to the high number of subscribers and even higher number of views, these out-of-the-box stars not only have millions of fans, but also considerable earnings from their YouTube activities. In 2023, MrBeast was estimated to have earned around 82 million U.S. dollars, topping the ranking of the highest-earning YouTube creators. The ranking also included social media personality Jake Paul and Mark Fischbach, as well as Ryan Kaji from Ryan's World (formerly known as ToysReview), who started his YouTube career reviewing toys at three years old.

In 2023, the core revenue of the virtual multichannel video programming distributor YouTube TV amounted to around *** billion U.S. dollars. Between 2023 and 2026, the provider is expected to almost double its core revenue, reaching a value of over ** billion U.S. dollars in 2026.

In 2023, around *** trillion South Korean won were spent on internet advertising seen on computers. This represents a slight increase from the previous year. Spending was forecast to increase over the next two years. Spending on online advertisements has simultaneously been growing, and has shown no signs of slowing down. In 2023, most of this spending was for mobile ads. YouTube’s advertising dominance YouTube dominates the online advertising space in South Korea, with a potential advertising reach of around ** million people as of January 2024, far surpassing other social media platforms. This was followed by Instagram, showing a trend favoring video and image-based social media platforms over more traditionally text-based ones. While the preference for YouTube and Instagram is reflected in spending on online video ads, such types of ads came second in terms of overall spending on different online ad formats. The rise of influencer advertising A 2023 survey found that over ** percent of respondents had purchased influencer-endorsed products, with YouTubers being the most common type of influencer people bought products from. This further aligns with the platform’s overall success as a social media marketing medium. While spending on influencer advertising was low overall in South Korea, the fact that entertainment value was the main driver for clicking on social media ads in 2023 is a useful foundation for the potential expansion of the influencer sector.

Online advertising revenue in the United States grew by 15 percent in 2024 compared to 2023, from 225 billion to 259 billion U.S. dollars. The figure first surpassed 100 billion dollars in 2018 and 200 billion in 2022, owing to the emergence of new channels and formats including digital audio (podcasts and streaming) and digital video (streaming and CTV) as well as strong growth from retail media. Online advertising at a glance Search is the dominating internet advertising format in the United States, accounting for 40 percent of the country's digital advertising revenue. Display follows, accounting for 29 percent of ad revenue, while 24 percent is attributed to digital video ads. However, it is spending on two specific types of platforms that is booming. Social media, with Instagram and TikTok, and retail media, with Amazon and Walmart, harvest the fruit of winning users’ attention. Consumer attitudes to online ads Consumers most often come across online ads on social media and in video content (both on streaming services such as Netflix or Amazon Prime and on video portals, such as YouTube). However, they believe that they were most receptive to ads while shopping online and consuming news content. What internet users did not appreciate at all, were ads based on their browsing history and on their social media behavior, which they considered the most invasive.

Digital platforms outperformed all other forms of media in terms of advertising revenue across India in 2023, grossing well over ************** Indian rupees. In combination with online gaming, the segment generated ** percent of ad revenues that year. Meanwhile, except for television, all other traditional media noted an increase in advertising revenue. Television advertising In 2023, despite a broader digital shift, television advertising in India saw a modest decline in revenues to *** billion rupees. This was partly due to a dip in the number of brands advertising on TV, particularly affecting the national channels. However, the regional language channels emerged as a key growth driver, as they made up a significant portion of television viewership in India. The general entertainment category, holding a ** percent share of television ad volumes, and the FMCG sector contributing ** percent of advertising spending on television, highlighted the medium’s continued relevance in the digital age. Influencer advertising  In recent years, influencer advertising in India has shown a strong impact on consumer behavior, with a significant portion of Indian shoppers making purchases influenced by social media personalities. A 2023 survey revealed that over **** of Indian participants were swayed by influencer endorsements, highlighting the effectiveness of this advertising strategy. Notably, YouTube influencers were the leading drivers in influencing purchases, with Instagram influencers and on-screen celebrities following closely behind.

In 2023, Google's ad revenue amounted to 264.59 billion U.S. dollars. The company generates advertising revenue through its Google Ads platform, which enables advertisers to display ads, product listings and service offerings across Google’s extensive ad network (properties, partner sites, and apps) to web users. Google advertising Advertising accounts for the majority of Google’s revenue, which amounted to a total of 305.63 billion U.S. dollars in 2023. The majority of Google's advertising revenue comes from search advertising. Google market share These revenue figures come as no surprise, as Google accounts for the majority of the online and mobile search market worldwide. As of September 2023, Google was responsible for more than 84 percent of global desktop search traffic. The company holds a market share of more than 80 percent in a wide range of digital markets, having little to no domestic competition in many of them. China, Russia, and to a certain extent, Japan, are some of the few notable exceptions, where local products are more preferred.

In fiscal year 2024, Alphabet's revenue by segment (products & services) are as follows: Google Cloud: $43.23 B, Google Network: $30.36 B, Google Search & Other: $198.08 B, Google Subscriptions, Platforms, And Devices: $40.34 B, Other Bets: $1.65 B, YouTube Ads: $36.15 B.

According to Cognitive Market Research, the Global Digital Video Advertising market size was USD 55.81 Billion in 2022 and it is forecasted to reach USD 424.96 Billion by 2030. Digital Video Advertising Industry's Compound Annual Growth Rate will be 29.1 % from 2023 to 2030. Market Dynamics of the Digital Video Advertising Market

Key Drivers of the Digital Video Advertising Market

Rising Adoption of Social Media Platforms to Boost Market Growth 

The rising adoption of social media platforms is significantly boosting the growth of the digital video advertising market. Since more consumers are engaging with platforms like Facebook, Instagram, YouTube, TikTok, and others, brands are increasingly leveraging these channels to reach their target audiences with video content. Social media platforms offer advanced targeting capabilities, allowing advertisers to tailor their messages based on demographics, interests, and behavior. This hyper-targeting, combined with the immense reach of these platforms, makes social media a powerful tool for video advertising, driving higher engagement and increasing the overall effectiveness of digital video ad campaigns, thus fueling market expansion.

Key Restraints of the Digital Video Advertising Market

Rising Use of Ad Blockers to Hamper Market Growth

The rising use of ad blockers presents a significant restraint to the growth of the digital video advertising market. As more consumers adopt ad-blocking software to avoid intrusive or irrelevant ads, advertisers face challenges in reaching their target audiences effectively. This trend reduces the visibility of video ads, especially on websites and platforms where users are increasingly bypassing traditional ad formats. Consequently, advertisers may see diminished returns on their investments, as fewer viewers are exposed to their content. This growing resistance to online ads may force marketers to seek alternative, non-intrusive methods, impacting the overall market growth.

Key Trends of the Digital Video Advertising Market

Computerized Advertising to Create Opportunities in the Market 

The rise of computerized advertising presents significant opportunities for growth in the digital video advertising market. Advancements in artificial intelligence (AI), machine learning, and data analytics enable advertisers to optimize video ad targeting, personalization, and delivery in real-time. AI-powered algorithms can analyze consumer behavior and preferences, allowing for more precise ad placements across various digital platforms. Additionally, automation tools streamline campaign management, improving efficiency and reducing costs. As brands increasingly adopt computerized advertising solutions, they can deliver more relevant, engaging video content to consumers, enhancing user experience and driving higher conversion rates, thereby expanding market potential. Introduction of the Digital Video Advertising Market

The Digital Video Advertising market refers to the segment of online advertising that involves delivering promotional video content through digital channels such as websites, social media, mobile apps, and streaming platforms. It includes formats like in-stream ads, out-stream ads, bumper ads, and interactive videos, designed to engage users with dynamic, visual storytelling. This market is driven by the increasing consumption of online video content, advancements in ad targeting technologies, and the shift from traditional TV advertising to digital platforms. Digital video advertising allows brands to reach specific audiences more effectively, track engagement metrics in real-time, and enhance overall campaign performance.

The performance segment of the interactive advertising market in Russia grew by 33 percent in 2023 compared to the previous year. The fastest-growing category was online retail media, whose spending increased by 227 percent. Classified ads recorded a 43-percent increase. How much is spent on digital advertising in Russia? In 2023, Russian advertisers spent around 387 billion Russian rubles on advertising on online services. Moreover, the expenditure on digital press amounted to nearly 21 billion Russian rubles. In general, online advertising spend in Central and Eastern Europe was significantly lower compared to North America, Asia-Pacific, and Western Europe. Influencer marketing in Russia Influencer marketing is steadily developing in Russia. In 2020, Russian Instagram influencers had a total revenue of seven billion Russian rubles. To compare, YouTube influencer earnings exceeded four billion Russian rubles.

The source forecast that, in 2024, advertising revenues in Mexico will reach approximately 132.75 billion Mexican pesos, up from less than 120 billion pesos a year earlier – an annual growth of about 11 percent. Brands and where to find them in Mexico The Mexican market is home to multiple domestic and foreign brands. As of late 2023, Bimbo – a multinational food manufacturer – and Modelo – the brewery behind beer labels such as Corona – ranked among the most reputable brands in Mexico, followed Google. When offline, the Mexican consumer will most likely come across companies' names on TV and out-of-home (OOH) displays. Those were the traditional ad media with the highest reach in the North American country as of September 2023. A place and a purpose for Mexican online ads While TV sets and billboards dominate offline consumers' attention, video portals (such as YouTube) and social media were Mexico's leading digital ad touchpoints as of September 2023. Video streaming services rounded up the top three. Mexican internet users know what they expect from commercials and displays within those environments. According to the same study, almost half of consumers in Mexico did not mind online ads if they received free content in return. Furthermore, only 16 percent of respondents reported using ad blockers while browsing the internet.

Apart from being the most-followed person on Instagram, Cristiano Ronaldo is also the most-followed person on Facebook with over 122 million subscribers to his Facebook page in January 2023. Only Facebook itself and tech conglomerate Samsung had more followers on the social network. Ronaldo’s position in the ranking is even more impressive given that the list of most popular fan pages on Facebook is dominated by global brands rather than individual celebrities. Social media advertising Brand presence on social media is a serious business. Social media advertising revenues was the strongest-growing ad category in the United States in 2020 and 2021. As social networks are a significant traffic generator for retail sites in the United States, it is no wonder that brands and retailers are particularly keen to invest in social media advertising. Facebook is also the digital channel with the most influence on purchasing decisions according to internet users in the United States, ranking ahead of YouTube and Instagram. Facebook advertising Facebook advertising influence extends beyond social media – the company consistently ranks among the U.S. media companies with the biggest advertising revenues. Google is the only digital competitor with more ad revenue, but Facebook ranks miles ahead of traditional media juggernauts such as Disney, Fox, and Viacom.

Google websites (including search and YouTube) generated an advertising revenue of 234.23 billion U.S. dollars in 2024. Total Google segment revenue amounted to over 348.16 billion U.S. dollars in 2024.

In 2023, advertising spending on YouTube.com in Brazil amounted to an estimated ****** million U.S. dollars, down ** percent from nearly *** million dollars a year earlier. For comparison, ad spending on Facebook.com in Brazil reached almost *** billion dollars in 2023.