In 2024, YouTube's global advertising revenues amounted to approximately ***** billion U.S. dollars, up by almost eight percent from the **** billion U.S. dollars in the preceding fiscal period. Whereas the owned online video platform does not generate the same amount of revenue as Google's key segment Search, it is nonetheless a significant money-maker for parent company Alphabet.

YouTube's worldwide advertising revenues amounted to 10.26 billion U.S. dollars in the third quarter of 2025, representing an increase of 15 percent compared to the second quarter of 2025. YouTube is one of the biggest online video platforms worldwide, with the most popular YouTube channels having accumulated over 100 million subscribers.

YouTube Ads Revenue Dataset contains revenue generated from YouTube ads in millions of dollars. It contains revenue-generated data on a quarterly period.

Alphabet parent company of Google, owned YouTube has a financial year from Jan to Dec. So, so we have quarterly reports to collect their revenue data

Date: End of quarter.

Image by Sly from Pixabay

YouTube was launched in 2005. It was founded by three PayPal employees: Chad Hurley, Steve Chen, and Jawed Karim, who ran the company from an office above a small restaurant in San Mateo. The first...

In 2020, YouTube’s net advertising revenues in the United States are projected to reach **** billion U.S. dollars, up from **** billion U.S. dollars in 2017. That year, the video platform generated *** billion U.S. dollars in global net ad revenues. YouTube advertising During a November 2018 survey, 90 percent of responding internet users from the United States stated that they used YouTube to watch online video. This significant reach, coupled with an increase in online video consumption among the U.S. online population, positions YouTube as a major player in terms of online advertising and marketing. Brands and influencers can upload ads and promotional videos to the online video platform and in the beauty segment, influencers account for ** percent of beauty content video views on YouTube, making this a popular category for influencer marketing. Influencer marketing With increasing professionalization of YouTube channel owners and stronger monetization of video content, the bar for successful YouTube videos has been raised significantly during the past few years. Gone are grainy webcam videos, and most YouTubers and influencers have a professional camera and lighting setup in order to produce high-quality videos that look and sound good on any device. When factoring in the time it takes to produce and cut a YouTube video, it comes as little surprise that YouTube is a popular medium for influencers in the * million plus follower segment, but rarely for those who have significantly less followers (micro-influencers) or vastly more fans (major celebrities). Small influencers may focus their efforts on other platforms with less initial production costs and efforts, and big celebrities do not need to produce YouTube videos to further their fame.

In December 2023, brands invested **** billion U.S. dollars in advertising on YouTube properties (mobile web video, mobile app, online video, as well as internet display). In the five months presented, the spending summed up to **** billion U.S. dollars.

Dataset

This dataset was created by Beast

Contents

Introduction

YouTube Statistics: YouTube was founded on April 14th, 2005, by three PayPal employees, Jawed Karim, Steve Chen, and Chad Hurley. They started the company in an office above a small restaurant in San Mateo. The platform now has almost 2.49 billion active users monthly and has grown significantly over the years. 47% of internet users worldwide use YouTube each month.

YouTube serves as both a social media platform and a search engine, allowing direct interaction with the audience and the creation of content that can be easily found by users. Let's explore more YouTube statistics.

View quarterly updates and historical trends for Alphabet Inc (GOOGL) - YouTube Ads Revenue. from United States. Source: Fiscal.ai. Track economic data wi…

View yearly updates and historical trends for Alphabet Inc (GOOGL) - YouTube Ads Revenue (DISCONTINUED). from United States. Source: Fiscal.ai. Track econ…

In 2023, YouTube was projected to generate an estimated ** billion U.S. dollars in advertising revenue and only ***** billion U.S. dollars in subscription revenues. Advertising is also estimated to account for the lion's share of the video platform's revenue in 2025.

This dataset provides estimated YouTube RPM (Revenue Per Mille) ranges for different niches in 2025, based on ad revenue earned per 1,000 monetized views.

In 2023, YouTube was projected to generate an estimated 18 billion U.S. dollars in revenue in the United States. The video platform’s revenue is set to increase to 22 billion U.S. dollars in 2025. The majority of YouTube's revenue comes from advertising, with subscriptions making up a much smaller share of the total.

Comparison of YouTube Shorts vs Long-Form videos in terms of RPM, ad placement, revenue model, and monetization efficiency.

This dataset provides an in-depth look at YouTube video analytics, capturing key metrics related to video performance, audience engagement, revenue generation, and viewer behavior. Sourced from real video data, it highlights how variables like video duration, upload time, and ad impressions contribute to monetization and audience retention. This dataset is ideal for data analysts, content creators, and marketers aiming to uncover trends in viewer engagement, optimize content strategies, and maximize ad revenue. Inspired by the evolving landscape of digital content, it serves as a resource for understanding the impact of YouTube metrics on channel growth and content reach.

Video Details: Columns like Video Duration, Video Publish Time, Days Since Publish, Day of Week.

Revenue Metrics: Includes Revenue per 1000 Views (USD), Estimated Revenue (USD), Ad Impressions, and various ad revenue sources (e.g., AdSense, DoubleClick).

Engagement Metrics: Metrics such as Views, Likes, Dislikes, Shares, Comments, Average View Duration, Average View Percentage (%), and Video Thumbnail CTR (%).

Audience Data: Data on New Subscribers, Unsubscribes, Unique Viewers, Returning Viewers, and New Viewers.

Monetization & Transaction Metrics: Details on Monetized Playbacks, Playback-Based CPM, YouTube Premium Revenue, and transactions like Orders and Total Sales Volume (USD).

Over the forecast period until 2028, the average ad spending per internet user is forecast to exhibit fluctuations among the three segments. In general, the indicator appears to exhibit a positive trend, with more segments showing increasing values rather than decreasing values until 2028. Among them, the segment Video ads mobile attains the highest value throughout the entire period, reaching ***** U.S. dollars. The Statista Market Insights cover a broad range of additional markets.

Comprehensive YouTube channel statistics for Marketing Fundas, featuring 776,000 subscribers and 54,215,779 total views. This dataset includes detailed performance metrics such as subscriber growth, video views, engagement rates, and estimated revenue. The channel operates in the Technology category and is based in IN. Track 3,138 videos with daily and monthly performance data, including view counts, subscriber changes, and earnings estimates. Analyze growth trends, engagement patterns, and compare performance against similar channels in the same category.

Comprehensive YouTube channel statistics for Google Ads, featuring 830,000 subscribers and 55,717,300 total views. This dataset includes detailed performance metrics such as subscriber growth, video views, engagement rates, and estimated revenue. The channel operates in the Education category and is based in US. Track 487 videos with daily and monthly performance data, including view counts, subscriber changes, and earnings estimates. Analyze growth trends, engagement patterns, and compare performance against similar channels in the same category.

It has been forecast that Google (including YouTube) would generate *** billion euros in advertising revenue in Germany in 2025. Chinese short-video platform TikTok could count on **** a billion euros of digital ad revenues. According to the same source, the four platforms would account for roughly a half of total (digital and traditional) advertising revenues generated in Germany in 2025.

Comprehensive YouTube channel statistics for Senator We Run Ads, featuring 272,000 subscribers and 10,099,137 total views. This dataset includes detailed performance metrics such as subscriber growth, video views, engagement rates, and estimated revenue. The channel operates in the Business category and is based in AE. Track 257 videos with daily and monthly performance data, including view counts, subscriber changes, and earnings estimates. Analyze growth trends, engagement patterns, and compare performance against similar channels in the same category.