In 2024, YouTube's global advertising revenues amounted to approximately ***** billion U.S. dollars, up by almost eight percent from the **** billion U.S. dollars in the preceding fiscal period. Whereas the owned online video platform does not generate the same amount of revenue as Google's key segment Search, it is nonetheless a significant money-maker for parent company Alphabet.

In 2020, YouTube’s net advertising revenues in the United States are projected to reach 4.34 billion U.S. dollars, up from 3.88 billion U.S. dollars in 2017. That year, the video platform generated 7.8 billion U.S. dollars in global net ad revenues. YouTube advertising During a November 2018 survey, 90 percent of responding internet users from the United States stated that they used YouTube to watch online video. This significant reach, coupled with an increase in online video consumption among the U.S. online population, positions YouTube as a major player in terms of online advertising and marketing. Brands and influencers can upload ads and promotional videos to the online video platform and in the beauty segment, influencers account for 60 percent of beauty content video views on YouTube, making this a popular category for influencer marketing. Influencer marketing With increasing professionalization of YouTube channel owners and stronger monetization of video content, the bar for successful YouTube videos has been raised significantly during the past few years. Gone are grainy webcam videos, and most YouTubers and influencers have a professional camera and lighting setup in order to produce high-quality videos that look and sound good on any device. When factoring in the time it takes to produce and cut a YouTube video, it comes as little surprise that YouTube is a popular medium for influencers in the 1 million plus follower segment, but rarely for those who have significantly less followers (micro-influencers) or vastly more fans (major celebrities). Small influencers may focus their efforts on other platforms with less initial production costs and efforts, and big celebrities do not need to produce YouTube videos to further their fame.

This dataset provides estimated YouTube RPM (Revenue Per Mille) ranges for different niches in 2025, based on ad revenue earned per 1,000 monetized views.

Comparison of YouTube Shorts vs Long-Form videos in terms of RPM, ad placement, revenue model, and monetization efficiency.

YouTube's worldwide advertising revenues amounted to 8.92 billion U.S. dollars in the first quarter of 2025, representing an increase of 10 percent compared to the third quarter of 2024. YouTube is one of the biggest online video platforms worldwide, with the most popular YouTube channels having accumulated over 100 million subscribers.

In 2023, YouTube accounts with less than 2,000 subscribers generated virtually no revenues from advertising on the platforms. In comparison, accounts that had between 10,000 and 50,000 subscribers generated on average 0,03 U.S. dollars per video on YouTube, while accounts that recorded an audience between 50,000 and 55 million subscribers saw average ad revenues of 0.11 U.S. dollars, up by 37.5 percent year-over-year.

Key YouTube Statistics (Editor’s Choice) YouTube recorded 70 billion monthly active users in March 2023, which includes 55.10% of worldwide active social media users. There have been more than 14 million daily active users currently on YouTube, in the United States of America this platform is accessed by 62% of users. YouTube is touted as the second largest search engine and the second most visited website after Google. Revenue earned by YouTube in the first two quarters of 2023 is around $14.358 billion. In 2023, YouTube Premium and YouTube Music have recorded 80 million subscribers collectively worldwide. YouTube consumers view more than a billion hours of video per day. YouTube has more than 38 million active channels. In the fourth quarter of 2021, YouTube ad revenue has been $8.6 billion. Around 3 million paid subscribers to access YouTube TV. YouTube Premium has around 1 billion paid users. In 2023, YouTube was banned in countries such as China excluding Macau and Hong Kong, Eritrea, Iran, North Korea, Turkmenistan, and South Sudan. With 166 million downloads, the YouTube app has become the second most downloaded entertainment application across the world after Netflix. With 91 million downloads, YouTube Kids has become the sixth most downloaded entertainment app in the world. Nearly 90% of digital consumers access YouTube in the US, making it the most popular social network for watching video content. Over 70% of YouTube viewership takes place on its mobile application. More than 70% of YouTube video content watched by people is suggested by its algorithm. The average duration of a video on YouTube is 12 minutes. An average YouTube user spends 20 minutes and 23 seconds on the platform daily. Around 28% of YouTube videos that are published by popular channels are in the English language. 77% of YouTube users watch comedy content on the platform. With 247 million subscribers, T-Series has become the most subscribed channel on YouTube. Around 50 million users log on to YouTube every day. YouTube's biggest concurrent views record has been at 2.3 billion from when SpaceX has gone live on the platform to unveil Falcon Heavy Rocket. The majority of YouTube users are in the age group of 15 to 35 years in the US. The male-female ratio of YouTube users is 11:9. Apple INC. has been touted as the biggest advertiser on YouTube in 2020 spending $237.15 million. YouTube produced total revenue of $19.7 billion in 2020. As of 2021, the majority of YouTube users (467 million) are from India. It is the most popular platform in the United States with 74 percent of adult users. YouTube contributes to nearly 25% of mobile traffic worldwide. Daily live streaming on YouTube has increased by 45% in total in 2020. In India, around 225 million people are active on the platform each hour as per the 2021 statistics. YouTube Usage and Viewership Statistics #1. YouTube accounts for more than 2 billion monthly active users Around 2.7 billion users log on to YouTube each month. The number of monthly active users of YouTube is expected to grow even further. #2. Around 14.3 billion people visit the platform every month The number of YouTube visitors is far higher compared to Facebook, Amazon, and Instagram. #3. YouTube is accessible across 100 countries in 80 languages. The platform is widely available across different communities and nations. #4. 53.9% of YouTube users are men and 46.1% of women use the platform As of 2023 statistics, 53.9% of men use the platform and 46.1% of women over 18 years are on YouTube. The share in the number of males and females is 1.38 billion and 1.18 billion respectively. Age Group Male Female 18 to 24 8.5% 6% 25 to 34 11.6% 8.6% 35 to 44 9% 7.5% 45 to 54 6.2% 5.7% 55 to 64 4.4% 4.5% Above 65 4.3% 5.4% #5. 99% of YouTube users are active on other social media networks as well. Fewer than 1% of YouTube users are solely dependent on the platform. #6. Users spend around 20 minutes and 23 seconds per day on YouTube on average It is quite a generous amount of time spent on any social network platform. #7. YouTube is the second most visited site worldwide With more than 14 billion visits per month, YouTube has become the second most visited site in the world. However, its parent company Google is the most visited site across the globe. As per the statistics, YouTube is the third most popular searched word on Google. #8. 694000 hours of video content are streamed on YouTube per minute YouTube has outweighed Netflix as well in terms of streaming video content. #9. Over 81% of total internet users have accessed YouTube #10. Nearly 450 million hours of video content are uploaded on YouTube each hour More than 5 billion videos are watched on YouTube per day. #11. India has the maximum numb

In December 2023, brands invested **** billion U.S. dollars in advertising on YouTube properties (mobile web video, mobile app, online video, as well as internet display). In the five months presented, the spending summed up to **** billion U.S. dollars.

What is the most subscribed YouTube channel? MrBeast made the first place in the ranking of the most-subscribed YouTube channels in January 2025. With 343 million subscribers, the U.S. based videographer and internet personality managed to surpass Indian music network T-Series, which held the number one place for several years, and sat at 284 million subscriber as of the examined period. How many hours of video are uploaded to YouTube every minute? YouTube was launched in 2005 as a platform for sharing user-generated videos such as vlogs, tutorials, or original series. The site grew rapidly and reportedly had 100 million video views per day and more than 65 thousand daily uploads only a year later. As of February 2022, more than 500 hours of video were uploaded to YouTube every minute, up from a mere 24 hours of content uploads per minute in 2010. YouTube Partner Program In the first quarter of 2024, YouTube’s ad revenue amounted to over eight billion U.S. dollars. Through its Partner Program, YouTube also rewards uploaders of popular videos with a share of the advertising revenues the content generates. This, paired with the fact that many users of the video sharing platform tend to have favorite channels that they revisit regularly, has given rise to another phenomenon: YouTube celebrities. Although some of these well-known figures were discovered on the website but then carved a successful career outside of YouTube, for many others the site is their primary platform for delivering content and staying in contact with fans, all while signing lucrative deals or promotional partnerships. Highest earning YouTubers In November 2022, MrBeast surpassed long-standing most subscribed YouTuber PewDiePie, having reached approximately 112 million subscribers. Due to the high number of subscribers and even higher number of views, these out-of-the-box stars not only have millions of fans, but also considerable earnings from their YouTube activities. In 2023, MrBeast was estimated to have earned around 82 million U.S. dollars, topping the ranking of the highest-earning YouTube creators. The ranking also included social media personality Jake Paul and Mark Fischbach, as well as Ryan Kaji from Ryan's World (formerly known as ToysReview), who started his YouTube career reviewing toys at three years old.

In 2023, Google's ad revenue amounted to 264.59 billion U.S. dollars. The company generates advertising revenue through its Google Ads platform, which enables advertisers to display ads, product listings and service offerings across Google’s extensive ad network (properties, partner sites, and apps) to web users. Google advertising Advertising accounts for the majority of Google’s revenue, which amounted to a total of 305.63 billion U.S. dollars in 2023. The majority of Google's advertising revenue comes from search advertising. Google market share These revenue figures come as no surprise, as Google accounts for the majority of the online and mobile search market worldwide. As of September 2023, Google was responsible for more than 84 percent of global desktop search traffic. The company holds a market share of more than 80 percent in a wide range of digital markets, having little to no domestic competition in many of them. China, Russia, and to a certain extent, Japan, are some of the few notable exceptions, where local products are more preferred.

A comprehensive dataset of over 157 up-to-date YouTube statistics for 2025, covering user behavior, demographics, creator earnings, ad performance, Shorts, and AI content trends. Compiled from credible sources such as Pew Research, Statista, eMarketer, Google, and YouTube.

Context

As YouTube becomes one of the most popular video-sharing platforms, YouTuber is developed as a new type of career in recent decades. YouTubers earn money through advertising revenue from YouTube videos, sponsorships from companies, merchandise sales, and donations from their fans. In order to maintain a stable income, the popularity of videos become the top priority for YouTubers. Meanwhile, some of our friends are YouTubers or channel owners in other video-sharing platforms. This raises our interest in predicting the performance of the video. If creators can have a preliminary prediction and understanding on their videos’ performance, they may adjust their video to gain the most attention from the public.

You have been provided details on videos along with some features as well. Can you accurately predict the number of likes for each video using the set of input variables?

Content

Train Set

video_id -> Identifier for each video

title -> Name of the Video on Youtube

channel_title -> Name of the Channel on Youtube

category_id -> Category of the Video (anonymous)

publish_date -> The date video was published

tags -> Different tags for the video

views -> Number of views received by the Video

dislikes -> Number of dislikes on the Video

comment_count -> Number on comments on the Video

description -> Textual description of the Video

country_code -> Country from which the Video was published

likes -> Number of Likes on the video

Acknowledgements

Thank You Analytics Vidhya for providing this dataset.

Online advertising revenue in the United States grew by 15 percent in 2024 compared to 2023, from 225 billion to 259 billion U.S. dollars. The figure first surpassed 100 billion dollars in 2018 and 200 billion in 2022, owing to the emergence of new channels and formats including digital audio (podcasts and streaming) and digital video (streaming and CTV) as well as strong growth from retail media. Online advertising at a glance Search is the dominating internet advertising format in the United States, accounting for 40 percent of the country's digital advertising revenue. Display follows, accounting for 29 percent of ad revenue, while 24 percent is attributed to digital video ads. However, it is spending on two specific types of platforms that is booming. Social media, with Instagram and TikTok, and retail media, with Amazon and Walmart, harvest the fruit of winning users’ attention. Consumer attitudes to online ads Consumers most often come across online ads on social media and in video content (both on streaming services such as Netflix or Amazon Prime and on video portals, such as YouTube). However, they believe that they were most receptive to ads while shopping online and consuming news content. What internet users did not appreciate at all, were ads based on their browsing history and on their social media behavior, which they considered the most invasive.

Estimates indicate that Spinnin' Records, one of the most-subscribed YouTube channels from the Netherlands, generates an annual revenue between 281.1 thousand euros and 4.5 million euros. As the CPMs (cost per thousand views) vary greatly, the figures here presented are rough estimates.

In 2023, YouTube was projected to generate an estimated 18 billion U.S. dollars in revenue in the United States. The video platform’s revenue is set to increase to 22 billion U.S. dollars in 2025. The majority of YouTube's revenue comes from advertising, with subscriptions making up a much smaller share of the total.

Consumer Video Services Market Outlook

The global market size for consumer video services was valued at $85.6 billion in 2023 and is forecasted to reach $182.3 billion by 2032, growing at a CAGR of 8.9% during the forecast period. The primary growth factor driving this expansion is the increasing adoption of digital platforms and rising internet penetration worldwide.

The growth in consumer video services can be attributed to the widespread availability of high-speed internet and the proliferation of smart devices. High-speed internet has made it easier for consumers to access video content at their convenience, which has significantly boosted the demand for video-on-demand services. Additionally, the increasing use of smartphones and tablets has transformed media consumption habits, leading to a surge in video streaming and live streaming activities. These technological advancements have created a conducive environment for the growth of consumer video services across the globe.

Furthermore, the shift in consumer preferences towards personalized content is another key driver for market growth. With the advent of advanced algorithms and artificial intelligence, video service providers can now offer tailored content recommendations based on individual viewing habits. This personalized experience enhances user engagement and satisfaction, thereby driving the adoption of consumer video services. Moreover, the rise of original content production by streaming giants like Netflix, Amazon Prime, and Disney+ has also contributed to market expansion, as consumers are increasingly attracted to exclusive and high-quality content.

The COVID-19 pandemic has also played a significant role in the growth of the consumer video services market. With lockdowns and restrictions in place, people turned to digital platforms for entertainment, leading to a substantial increase in video streaming and on-demand services. This surge in demand has encouraged content creators and service providers to invest more in video technology and infrastructure, further propelling market growth. Additionally, the pandemic has accelerated the adoption of remote work and virtual events, boosting the demand for live streaming and video conferencing services.

Regionally, North America is expected to dominate the consumer video services market due to the high adoption rate of advanced technologies and the presence of major market players. The region's robust internet infrastructure and high disposable income levels contribute to the widespread use of video streaming services. However, the Asia Pacific region is poised to exhibit the highest growth rate during the forecast period, driven by rapid urbanization, increasing internet penetration, and a growing middle-class population. Countries like China and India are witnessing a surge in the adoption of digital platforms, making the region a lucrative market for consumer video services.

Service Type Analysis

In the consumer video services market, service type is segmented into Subscription Video on Demand (SVOD), Transactional Video on Demand (TVOD), Advertising Video on Demand (AVOD), and Live Streaming. The Subscription Video on Demand (SVOD) segment holds a dominant position due to its recurring revenue model and vast content libraries. SVOD services like Netflix, Amazon Prime, and Disney+ offer users unlimited access to a wide range of content for a monthly or annual subscription fee. The convenience and value-for-money proposition of SVOD services make them highly attractive to consumers, thus driving their widespread adoption.

Transactional Video on Demand (TVOD) represents a different model where consumers pay for individual pieces of content, such as movies or TV episodes, on a per-view basis. This segment appeals to users who prefer not to commit to a subscription and instead choose to pay for specific content. Although TVOD services like Apple iTunes and Google Play Movies do not generate recurring revenue, they benefit from the flexibility and control they offer to consumers. The TVOD market segment is expected to grow steadily as it caters to niche markets and specific consumer needs.

Advertising Video on Demand (AVOD) offers free access to content supported by advertising revenue. Platforms like YouTube and Hulu provide users with a wide range of content without requiring a subscription, making AVOD services popular among cost-conscious consumers. The AVOD segment is expected to witness significant growth due to the increasing adoption of ad-supported free content, particularly in emerging markets whe

In this study, we analyzed six months of content from 50 Brazilian YouTube channels to understand: if YouTube channels that spread vaccine misinformation also misinform the audience about the Covid-19 pandemic; what are the main types of Covid-19 M&D spread by the channels; how the channels evade content moderation, and what tactics the content creators use to profit. This folder contains the following files: videos_26-02-2020_26-08-2020.ods: metadata and analysis—misinformation and monetization—of 3,318 videos, as obtained through YouTube Data Tools (YTDT, https://tools.digitalmethods.net/netvizz/youtube/mod_videos_list.php). We added the following columns to the information provided by YTDT: topicCovid, hasMisinformation, misinformationCode, hasMonetization, typeMonetization, brandAds. The following columns are significant for this study: channelId: ID of the channel. Replace using the address youtube.com/channel/ to access a specific channel channelTitle: title of the channel videoId: ID of the video. Replace using the address youtube.com/watch?v= to go to a specific video publishedAt, publishedAtSQL: date published videoTitle: title of the video duration, durationSec: duration of the video viewCount: how many views a video had when the data was extracted likeCount: how many likes a video had when the data was extracted dislikeCount: how many dislikes a video had when the data was extracted commentCount: how many comments a video had when the data was extracted topicCovid: Y if the video mentions Covid-19 hasMisinformation: Y if the video contains Covid-19 M&D misinformationCode: what type of misinformation is contained in the video, according to the classification protocol presented in the manuscript hasMonetization: Y if a video containing Covid-19 M&D is monetized typeMonetization: characterization of how a video is monetized, according to services provided by YouTube or independently added: Services provided through the YouTube Partner Program: adRevenue: revenue from ads presented during a video channelMemberships: membership program merchandiseShelf: merchandise from the channel advertised in a specific area provided by YouTube superChatOrSuperStickers: features available during YouTube lives, highlighting audience interaction through donations Monetization independently added: crowdfundingOrDonation: crowdfunding-specific platforms or direct donation through, e.g., bank account independentAds: products and services advertised directly by the content creator brandAds: brands whose ads appeared on videos containing Covid-19 misinformation; see brands.ods for reference brands.ods: full names of brands that appeared on videos containing Covid-19 misinformation, for reference

The mobile video platform market is experiencing explosive growth, fueled by the proliferation of smartphones, increasing internet penetration, and evolving consumer preferences for on-demand and live video content. The market, estimated at $150 billion in 2025, is projected to grow at a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching an impressive $450 billion. Several key drivers are contributing to this expansion. Firstly, the rise of short-form video platforms like TikTok and Kuaishou has captivated younger demographics, leading to higher engagement and ad revenue. Secondly, the increasing popularity of live streaming, particularly for gaming and e-commerce, is creating new avenues for monetization. Thirdly, the ongoing development of 5G technology promises faster speeds and lower latency, enhancing the overall viewing experience and further driving adoption. However, challenges remain. Competition is fierce, with established players like YouTube, Netflix, and Tencent Video vying for market share alongside emerging platforms. Concerns about data privacy and content moderation also pose significant hurdles. Segmentation reveals a diverse user base, with significant opportunities across age groups (young, middle-aged, and elderly) and platform types (paid on-demand, live, short, shopping, and comprehensive video platforms). Geographic analysis indicates strong growth potential across regions, including North America, Asia-Pacific (particularly China and India), and Europe, though the market is already mature in some developed economies. The segmentation of the mobile video platform market offers insights into specific growth drivers and opportunities. The "young users" segment is highly responsive to short-form video trends, creating potential for targeted advertising and content creation. Meanwhile, the "middle-aged and elderly users" segment presents opportunities for platforms catering to diverse interests, including news, educational content, and curated entertainment. Within platform types, live video platforms benefit from real-time interaction and community building, while paid on-demand platforms capitalize on premium content and exclusive access. The emergence of shopping video platforms signifies a significant trend, blurring the lines between entertainment and e-commerce. Finally, comprehensive video platforms, offering a blend of features, are well-positioned to attract a broader audience. Successfully navigating the competitive landscape and addressing regulatory challenges will be crucial for sustained market growth in this dynamic industry.

VOD Market Outlook

The Video on Demand (VOD) market size was valued at approximately $82.5 billion in 2023 and is expected to reach a staggering $202.6 billion by 2032, growing at a compound annual growth rate (CAGR) of 10.4% during the forecast period. This remarkable growth can be attributed to several factors, including the increasing penetration of high-speed internet, growing smartphone adoption, and a rising consumer preference for on-demand content. As consumers continue to shift away from traditional television to digital platforms, the VOD market is poised for robust expansion.

One of the key growth factors propelling the VOD market is the widespread availability and affordability of high-speed internet. The rollout of 4G and 5G networks across various regions has facilitated seamless streaming of high-definition content, thus enhancing user experience. Furthermore, the proliferation of smart devices such as smartphones, tablets, and smart TVs has made it easier for consumers to access VOD services anytime and anywhere. This increased accessibility is significantly boosting the market’s growth trajectory.

The changing consumer behavior towards content consumption is another crucial driver. Today’s consumers demand more control over what they watch and when they watch it. VOD services cater to this demand by offering a vast library of content that can be accessed on-demand. Additionally, the advent of personalized recommendation engines powered by artificial intelligence (AI) has further enriched the user experience, making it easier for consumers to discover content that aligns with their preferences. This shift in consumer behavior is expected to drive the market’s growth in the coming years.

Furthermore, the COVID-19 pandemic has acted as a catalyst for the VOD market. With lockdowns and social distancing measures in place, people turned to digital entertainment as a primary source of leisure. This led to a significant spike in VOD subscriptions and viewership. While the pandemic situation has improved, the habits formed during this period have persisted, continuing to bolster market growth. The convenience and flexibility offered by VOD services are likely to sustain their popularity in the post-pandemic world.

From a regional perspective, North America currently holds the largest market share in the VOD market, driven by high disposable incomes, advanced internet infrastructure, and a strong presence of key market players. However, the Asia Pacific region is expected to witness the highest growth rate during the forecast period. The rapid adoption of smartphones, increasing internet penetration, and a large young population are key factors contributing to this growth. Emerging economies such as India and China are particularly noteworthy for their expanding user base and increasing subscription rates to VOD services.

Business Model Analysis

The VOD market can be segmented based on the business model into Subscription Video on Demand (SVOD), Transactional Video on Demand (TVOD), and Advertising Video on Demand (AVOD). Each of these models has unique characteristics and appeals to different consumer segments. SVOD involves consumers paying a recurring fee to access a library of content. Major players like Netflix, Amazon Prime Video, and Disney+ operate under this model. The predictability of revenues and the ability to build long-term customer relationships make SVOD a highly lucrative segment. Additionally, the exclusive content offered by SVOD platforms serves as a significant draw for subscribers.

TVOD, on the other hand, operates on a pay-per-view basis. Consumers pay for individual pieces of content, such as movies or episodes of TV shows. This model is particularly popular for premium content, such as new movie releases or special events like sports matches. Platforms such as Apple iTunes and Google Play Movies utilize the TVOD model. While TVOD can generate substantial revenue per transaction, its success heavily relies on the availability of high-quality, in-demand content.

AVOD is another significant business model in the VOD market. In this model, content is made available for free, but consumers have to watch advertisements. Platforms such as YouTube and Pluto TV operate under the AVOD model. This model is particularly appealing to users who are unwilling or unable to pay for subscriptions. For advertisers, AVOD platforms offer a lucrative opportunity to reach a broad audience, making it a win-win situation for both parties. The growing sophistication of targeted advertising technologies is fur

Online advertising is booming compared with traditional forms of advertising (think TV and print), boosting demand for digital advertising agencies. Surging internet usage encourages businesses to use agencies to fortify their online presence. Many companies are splashing the cash on digital advertising channels, particularly on social media, instead of the more traditional avenues. However, rising competition from external companies (like PR companies) and the growing trend of businesses dealing directly with internet giants are squeezing growth. Revenue is forecast to balloon at a compound annual rate of 7.2% over the five years through 2024-25 to £20.4 billion, including an estimated 6.3% rise in 2024-25. Despite plummeting business confidence and spending, digital ad agencies managed to stay afloat amid the COVID-19 outbreak. Businesses, particularly retailers, wanted digital ad services to reach consumers via online channels and expand internet sales. In 2022-23, the industry was hindered by soaring inflation and economic uncertainty, squeezing business and consumer confidence and spending. As confidence in ad spending on social media platforms like TikTok and YouTube grew, revenue shot up in 2023-24. This was reflected in swelling spending on SEO and online display advertising — these climbed by 12% and 12.8% in the financial year 2023-24, respectively, according to the Q1 2024 AA/WARC expenditure report. According to the AA/WARC Q2 2024 Expenditure report, 2024-25 has started well, with SEO and online display advertising spending increasing by 12.7% and 21.6%, respectively, in the first quarter of 2024-25. Display advertising is driving industry revenue, partially due to how many consumers it can reach. According to Axonn, Google Display Network covers 90% of internet users alone. At the same time, social media sites like Facebook and LinkedIn enable you to be seen by hundreds of millions of users. Nonetheless, intense pricing pressure, fuelled by an ever-growing number of digital ad agencies and escalating external competition, restricts profit growth. Revenue is slated to climb at a compound annual rate of 8.1% over the five years through 2029-30 to £30.1 billion. The innovation undertaken by digital ad agencies will be determined mainly by how AI performs. Digital advertising leaders, like Publicis Groupe and WPP, have committed £500 million to develop and implement AI systems, increasing the scale of marketing projects and the productivity of advertising agencies.