As of February 2025, 12 percent of the YouTube global audience was composed of male users aged between 25 and 34 years, as well as around 9.7 percent of female users of the same age. Male users aged between 35 and 44 years on the platform accounted for 10.1 percent of the total, while women of the same age using YouTube had an audience share of 8.4 percent in the examined period. YouTube’s global popularity The number of monthly active users on YouTube reached almost 2.5 billion in April 2024, making it the second most popular social network on the internet. The platform's popularity spans all over the world, with India and the United States having the largest YouTube audiences. As of April 2024, the audience of YouTube in India was around 476 million, while the United States recorded a YouTube audience of around 238 million users.

YouTube’s digital revenues One of YouTube's leading monetization methods include advertising, with the company generating around 8.09 billion U.S. dollars in the first quarter of 2024. Additionally, the platform generated over 28 million dollars in the United States through in-app purchases, as well as over 19.2 million U.S. dollars in revenues from mobile app users in Japan.

As of November 2023, approximately 90 percent of internet users aged between 16 and 24 years in the United Kingdom (UK) reported watching videos on YouTube. In comparison, 77 percent of users aged between 45 and 64 years in the UK reported engaging with the popular platform to watch videos as of the examined period.

In the third quarter of 2020, it was found that 77 percent of U.S. internet users aged 15 to 25 years accessed YouTube. YouTube in the United States With over 126 million unique monthly viewers, YouTube is by far the most popular online video property in the United States. The platform’s mobile presence is also significant, as YouTube consistently ranks as the most popular mobile app in the United States based on audience reach. The most popular YouTube partner channels consistently attract dozens of millions of viewers and the top YouTube partner channel in the United States as of March 2019 was music label Universal Music Group (UMG), with over 50 million unique viewers. Music on YouTube Music is one of the most popular types of content on YouTube and as of 2019, half of the U.S. population used YouTube to listen to music on a weekly basis. Music videos frequently go viral and attract a large amount of attention upon release: it is not uncommon for popular releases to rack up 100 million video views within a week. Korean pop phenomenon BTS currently holds the record for the fastest viral video to reach 100 million YouTube streams. Their August 2020 release “Dynamite” only needed one day to accomplish the feat.

As of June 2023, approximately 23.5 percent of YouTube users in the United States were aged between 19 and 25 years. Younger users aged below 18 years accounted for around 10 percent of the total. Users aged between 33 and 39 years represented approximately 17 percent of the platform's audience in the United States in the examined period.

80% of parents say that their children under the age of 11 watch YouTube regularly.

Key YouTube Statistics (Editor’s Choice) YouTube recorded 70 billion monthly active users in March 2023, which includes 55.10% of worldwide active social media users. There have been more than 14 million daily active users currently on YouTube, in the United States of America this platform is accessed by 62% of users. YouTube is touted as the second largest search engine and the second most visited website after Google. Revenue earned by YouTube in the first two quarters of 2023 is around $14.358 billion. In 2023, YouTube Premium and YouTube Music have recorded 80 million subscribers collectively worldwide. YouTube consumers view more than a billion hours of video per day. YouTube has more than 38 million active channels. In the fourth quarter of 2021, YouTube ad revenue has been $8.6 billion. Around 3 million paid subscribers to access YouTube TV. YouTube Premium has around 1 billion paid users. In 2023, YouTube was banned in countries such as China excluding Macau and Hong Kong, Eritrea, Iran, North Korea, Turkmenistan, and South Sudan. With 166 million downloads, the YouTube app has become the second most downloaded entertainment application across the world after Netflix. With 91 million downloads, YouTube Kids has become the sixth most downloaded entertainment app in the world. Nearly 90% of digital consumers access YouTube in the US, making it the most popular social network for watching video content. Over 70% of YouTube viewership takes place on its mobile application. More than 70% of YouTube video content watched by people is suggested by its algorithm. The average duration of a video on YouTube is 12 minutes. An average YouTube user spends 20 minutes and 23 seconds on the platform daily. Around 28% of YouTube videos that are published by popular channels are in the English language. 77% of YouTube users watch comedy content on the platform. With 247 million subscribers, T-Series has become the most subscribed channel on YouTube. Around 50 million users log on to YouTube every day. YouTube's biggest concurrent views record has been at 2.3 billion from when SpaceX has gone live on the platform to unveil Falcon Heavy Rocket. The majority of YouTube users are in the age group of 15 to 35 years in the US. The male-female ratio of YouTube users is 11:9. Apple INC. has been touted as the biggest advertiser on YouTube in 2020 spending $237.15 million. YouTube produced total revenue of $19.7 billion in 2020. As of 2021, the majority of YouTube users (467 million) are from India. It is the most popular platform in the United States with 74 percent of adult users. YouTube contributes to nearly 25% of mobile traffic worldwide. Daily live streaming on YouTube has increased by 45% in total in 2020. In India, around 225 million people are active on the platform each hour as per the 2021 statistics. YouTube Usage and Viewership Statistics #1. YouTube accounts for more than 2 billion monthly active users Around 2.7 billion users log on to YouTube each month. The number of monthly active users of YouTube is expected to grow even further. #2. Around 14.3 billion people visit the platform every month The number of YouTube visitors is far higher compared to Facebook, Amazon, and Instagram. #3. YouTube is accessible across 100 countries in 80 languages. The platform is widely available across different communities and nations. #4. 53.9% of YouTube users are men and 46.1% of women use the platform As of 2023 statistics, 53.9% of men use the platform and 46.1% of women over 18 years are on YouTube. The share in the number of males and females is 1.38 billion and 1.18 billion respectively. Age Group Male Female 18 to 24 8.5% 6% 25 to 34 11.6% 8.6% 35 to 44 9% 7.5% 45 to 54 6.2% 5.7% 55 to 64 4.4% 4.5% Above 65 4.3% 5.4% #5. 99% of YouTube users are active on other social media networks as well. Fewer than 1% of YouTube users are solely dependent on the platform. #6. Users spend around 20 minutes and 23 seconds per day on YouTube on average It is quite a generous amount of time spent on any social network platform. #7. YouTube is the second most visited site worldwide With more than 14 billion visits per month, YouTube has become the second most visited site in the world. However, its parent company Google is the most visited site across the globe. As per the statistics, YouTube is the third most popular searched word on Google. #8. 694000 hours of video content are streamed on YouTube per minute YouTube has outweighed Netflix as well in terms of streaming video content. #9. Over 81% of total internet users have accessed YouTube #10. Nearly 450 million hours of video content are uploaded on YouTube each hour More than 5 billion videos are watched on YouTube per day. #11. India has the maximum numb

YouTube boasts an average of 23.7 hours per month spent by users.

In Australia in 2022, 16.98 percent of female YouTube users were aged between 18 and 24, and 22.02 percent of male users were aged between 25 and 34. Well over half of the sites user base were aged between 18 and 34.

YouTube gets an average of 14.3 billion total worldwide visits every month.

In 2023, men aged between 25 and 34 years represented the largest demographic on YouTube, with over 21 percent of the platform's user base being viewers in this age group. Women in the same age group accounted for approximately 11 percent of the platform's audience in France, while approximately 17 percent of YouTube viewers were women aged between 18 and 24 years. Overall, the platform's audience was composed by more male than female viewers, as 57 percent of men were reported using YouTube in France in 2023.

36.6% of Twitter users are aged 25-34 and make up the biggest age group on the platform. Only 2.4% of Twitter users are aged 13-17.

As of February 2025, approximately nine percent of YouTube's advertising audience in Singapore were between 45 and 54 years old and female. This age group represents around 17 percent of the overall advertising audience.

YouTube's market share in Poland's social media landscape has fluctuated throughout the observed period, reaching a low of 0.64 percent in August 2024. This figure reflects a dynamic digital environment where various platforms compete for user attention. Despite this relatively small market share, YouTube remains a significant player in Poland's online ecosystem, with its influence extending beyond mere percentages. User demographics and engagement YouTube's popularity in Poland was particularly strong among certain demographics. Women and individuals aged 30 to 49 made up the largest portion of the platform's user base in the country. Interestingly, younger audiences also showed high engagement, with boys aged 7 to 14 spending nearly two hours daily on YouTube in 2023. This diverse user profile underscores YouTube's broad appeal across age groups and genders. Content trends and channel growth The platform's content landscape in Poland was dynamic and evolving. "Piosenki" (songs) topped the list of YouTube search queries in 2023, indicating a strong interest in music-related content. As of September 2024, the children's channel "Bazylland" led Polish YouTube channels with 7.27 million subscribers, followed by gamer and vlogger "Blowek" with 5.33 million. These figures highlight the diverse content ecosystem on YouTube in Poland, ranging from entertainment for young audiences to gaming and vlogging content for older viewers.

The most significant cohorts of users on Instagram are aged 18 – 24.

There are more male LinkedIn users than females – although it is pretty balanced.

In March 2018, heavy Facebook users were likely to use the application for 82.6 hours per month, whereas their activity on the YouTube app reached an average of 18.8 hours per month. Nevertheless, in terms of the two platforms' engagement rate, YouTube had more than doubled online user activity levels compared to Facebook.

Popularity of Facebook

In May 2020, there were almost 19.5 million Facebook users, which was a steady increase from the previous year. The platform is most popular among Poles aged 25 to 34 years old, and women users dominate it. Moreover, most photo-sharing platform users also came from a primary educational background and lived in the countryside. Nearly all of the Polish users accessed Facebook via their mobile phone in 2020. Moreover, Facebook holds the highest advertising reach among the leading social media platforms in Poland, with e-commerce figuring as the most popular industry, with over 32.8 million fans. Looking at the financial results, in 2019, profits from sales or operations of Facebook Poland more than tripled compared to the previous year.

Demographics of YouTube users

Polish people of all ages are open to the socializing and entertaining roles of other popular social media. Popularity wise, YouTube is fast catching up with TV, with at least 88 percent of Poles watching the platform’s video content at least once a month. The most viewed YouTube videos fall under the entertainment and education categories. In 2019, the dominating age group for YouTube users was between 25 to 34 years old and with men accounting for almost 58 percent of all users. Simultaneously, 28 percent of the video-sharing platform users resided in the countryside and mostly had a primary school education background.

The vast majority of TikTok users are below 30 years old. Approximately 37 million Gen-Zers used TikTok in the US.

56.5% of Facebook users worldwide are male. This is in direct contrast to only 43.5% of Facebook being female.

In May 2022, an online survey in the United States found that around nine out of ten respondents aged between 18 and 34 years had a YouTube account. Similarly, 88 percent of the respondents aged between 35 and 44 years were registered on the popular social video platform YouTube. Registered users appeared to decline among older age groups, with only 66 percent of respondents aged between 45 and 64, as well as 46 percent of respondents aged 65 years and over reporting having a YouTube account.

Snapchat has a reach into 75% of the millenial and Gen Z audience.