As of October 2025, male users aged 25 to 34 years accounted for **** percent of YouTube’s global audience, while female users in the same age group represented around *** percent. This made the 25-to-34 age bracket the platform’s largest audience segment worldwide. YouTube’s global popularity The number of monthly active users on YouTube reached almost *** billion in April 2024, making it the second most popular social network on the internet. The platform's popularity spans all over the world, with India and the United States having the largest YouTube audiences. As of April 2024, the audience of YouTube in India was around *** million, while the United States recorded a YouTube audience of around *** million users.

YouTube’s digital revenues One of YouTube's leading monetization methods include advertising, with the company generating around **** billion U.S. dollars in the first quarter of 2024. Additionally, the platform generated over ** million dollars in the United States through in-app purchases, as well as over **** million U.S. dollars in revenues from mobile app users in Japan.

In the third quarter of 2020, it was found that 77 percent of U.S. internet users aged 15 to 25 years accessed YouTube. YouTube in the United States With over 126 million unique monthly viewers, YouTube is by far the most popular online video property in the United States. The platform’s mobile presence is also significant, as YouTube consistently ranks as the most popular mobile app in the United States based on audience reach. The most popular YouTube partner channels consistently attract dozens of millions of viewers and the top YouTube partner channel in the United States as of March 2019 was music label Universal Music Group (UMG), with over 50 million unique viewers. Music on YouTube Music is one of the most popular types of content on YouTube and as of 2019, half of the U.S. population used YouTube to listen to music on a weekly basis. Music videos frequently go viral and attract a large amount of attention upon release: it is not uncommon for popular releases to rack up 100 million video views within a week. Korean pop phenomenon BTS currently holds the record for the fastest viral video to reach 100 million YouTube streams. Their August 2020 release “Dynamite” only needed one day to accomplish the feat.

As of November 2023, approximately ** percent of internet users aged between 16 and 24 years in the United Kingdom (UK) reported watching videos on YouTube. In comparison, ** percent of users aged between 45 and 64 years in the UK reported engaging with the popular platform to watch videos as of the examined period.

YouTube gets an average of 14.3 billion total worldwide visits every month.

In 2023, men aged between 25 and 34 years represented the largest demographic on YouTube, with over ** percent of the platform's user base being viewers in this age group. Women in the same age group accounted for approximately ** percent of the platform's audience in France, while approximately ** percent of YouTube viewers were women aged between 18 and 24 years. Overall, the platform's audience was composed by more **** than ****** viewers, as ** percent of men were reported using YouTube in France in 2023.

Key YouTube Statistics (Editor’s Choice) YouTube recorded 70 billion monthly active users in March 2023, which includes 55.10% of worldwide active social media users. There have been more than 14 million daily active users currently on YouTube, in the United States of America this platform is accessed by 62% of users. YouTube is touted as the second largest search engine and the second most visited website after Google. Revenue earned by YouTube in the first two quarters of 2023 is around $14.358 billion. In 2023, YouTube Premium and YouTube Music have recorded 80 million subscribers collectively worldwide. YouTube consumers view more than a billion hours of video per day. YouTube has more than 38 million active channels. In the fourth quarter of 2021, YouTube ad revenue has been $8.6 billion. Around 3 million paid subscribers to access YouTube TV. YouTube Premium has around 1 billion paid users. In 2023, YouTube was banned in countries such as China excluding Macau and Hong Kong, Eritrea, Iran, North Korea, Turkmenistan, and South Sudan. With 166 million downloads, the YouTube app has become the second most downloaded entertainment application across the world after Netflix. With 91 million downloads, YouTube Kids has become the sixth most downloaded entertainment app in the world. Nearly 90% of digital consumers access YouTube in the US, making it the most popular social network for watching video content. Over 70% of YouTube viewership takes place on its mobile application. More than 70% of YouTube video content watched by people is suggested by its algorithm. The average duration of a video on YouTube is 12 minutes. An average YouTube user spends 20 minutes and 23 seconds on the platform daily. Around 28% of YouTube videos that are published by popular channels are in the English language. 77% of YouTube users watch comedy content on the platform. With 247 million subscribers, T-Series has become the most subscribed channel on YouTube. Around 50 million users log on to YouTube every day. YouTube's biggest concurrent views record has been at 2.3 billion from when SpaceX has gone live on the platform to unveil Falcon Heavy Rocket. The majority of YouTube users are in the age group of 15 to 35 years in the US. The male-female ratio of YouTube users is 11:9. Apple INC. has been touted as the biggest advertiser on YouTube in 2020 spending $237.15 million. YouTube produced total revenue of $19.7 billion in 2020. As of 2021, the majority of YouTube users (467 million) are from India. It is the most popular platform in the United States with 74 percent of adult users. YouTube contributes to nearly 25% of mobile traffic worldwide. Daily live streaming on YouTube has increased by 45% in total in 2020. In India, around 225 million people are active on the platform each hour as per the 2021 statistics. YouTube Usage and Viewership Statistics #1. YouTube accounts for more than 2 billion monthly active users Around 2.7 billion users log on to YouTube each month. The number of monthly active users of YouTube is expected to grow even further. #2. Around 14.3 billion people visit the platform every month The number of YouTube visitors is far higher compared to Facebook, Amazon, and Instagram. #3. YouTube is accessible across 100 countries in 80 languages. The platform is widely available across different communities and nations. #4. 53.9% of YouTube users are men and 46.1% of women use the platform As of 2023 statistics, 53.9% of men use the platform and 46.1% of women over 18 years are on YouTube. The share in the number of males and females is 1.38 billion and 1.18 billion respectively. Age Group Male Female 18 to 24 8.5% 6% 25 to 34 11.6% 8.6% 35 to 44 9% 7.5% 45 to 54 6.2% 5.7% 55 to 64 4.4% 4.5% Above 65 4.3% 5.4% #5. 99% of YouTube users are active on other social media networks as well. Fewer than 1% of YouTube users are solely dependent on the platform. #6. Users spend around 20 minutes and 23 seconds per day on YouTube on average It is quite a generous amount of time spent on any social network platform. #7. YouTube is the second most visited site worldwide With more than 14 billion visits per month, YouTube has become the second most visited site in the world. However, its parent company Google is the most visited site across the globe. As per the statistics, YouTube is the third most popular searched word on Google. #8. 694000 hours of video content are streamed on YouTube per minute YouTube has outweighed Netflix as well in terms of streaming video content. #9. Over 81% of total internet users have accessed YouTube #10. Nearly 450 million hours of video content are uploaded on YouTube each hour More than 5 billion videos are watched on YouTube per day. #11. India has the maximum numb

As of June 2023, Gen Z or those between the ages of 19 to 25 years old, made up the majority of YouTube user base in Singapore with ***** percent. This was followed by Millennials between the ages of 26 to 32 years, comprising around ***** percent of YouTube users.

As of June 2023, approximately **** percent of YouTube users in the United States were aged between ** and ** years. ******* users aged ************** accounted for around ** percent of the total. Users aged between ** and ** years represented approximately ** percent of the platform's audience in the United States in the examined period.

Snapchat has a reach into 75% of the millenial and Gen Z audience.

As of February 2025, approximately **** percent of YouTube's advertising audience in Singapore were between 45 and 54 years old and female. This age group represents around ** percent of the overall advertising audience.

The average Twitter user spends 5.1 hours per month on the platform.

Users spend an average of 19.6 hours per month on TikTok alone. This works out to be approximately 39 minutes per day.

Snapchat now boasts over 319 million daily active users. That means it’s one of the most engaging platforms. Snapchat currently has a total user base of 800 million.

In Australia in 2022, ***** percent of female YouTube users were aged between 18 and 24, and ***** percent of male users were aged between 25 and 34. Well over **** of the platform's user base were aged between 18 and 34.

At the beginning of 2025, approximately 50.2 percent of YouTube users in the United States were women. By comparison, men made up around 49.8 percent of the platform's user base. From video-hosting to social media YouTube has come a long way from its early 2000s launch as a video-hosting site. As of today, thanks to its social features and the possibility to interact directly with content creators, YouTube is one of the most popular social media platforms worldwide. At the beginning of 2022, the platform counted almost 2.6 billion global users, making it second only to Facebook. A large part of YouTube’s audience is located in the United States, with the country being the second largest market for the popular video platform. In the United States, approximately eight in 10 social media users access YouTube for videos, renting movies and TV shows, live streaming sessions, as well as short-form videos. Video content creators and YouTubers With its proper introduction in English dictionaries around 2016, the term YouTuber has increasingly acquired professional recognition in the media industry. In 2020, it was estimated that YouTube facilitated or supported the creation of 394 thousand jobs in the United States, contributing to the country’s gross domestic product a whopping 20.5 billion U.S. dollars. Despite only a small fraction of content creators on the platform acquiring notoriety and fame, 78 percent of U.S. creators agreed that YouTube had a positive impact on their professional goals. In 2022, the company announced further plans to help creators monetize their efforts on the platform, including a possible marketplace for video NFTs, after iconic YouTube videos like “Charlie Bit my Finger,” and “Nyan Cat” have already been sold for hundreds of thousands of dollars.

Educational YouTube Channels Market Outlook

According to our latest research, the global Educational YouTube Channels market size reached USD 3.67 billion in 2024, reflecting a robust expansion driven by the increasing adoption of digital learning platforms. The market is expected to grow at a CAGR of 13.2% from 2025 to 2033, with the forecasted market size projected to reach USD 10.23 billion by 2033. This growth is primarily fueled by the rising demand for accessible, engaging, and personalized educational content worldwide, as well as the proliferation of internet-enabled devices and the widespread popularity of YouTube as a preferred platform for learning.

One of the most significant growth factors propelling the Educational YouTube Channels market is the global shift towards online education and e-learning. The COVID-19 pandemic acted as a catalyst, accelerating the adoption of digital platforms for educational purposes. Both formal academic institutions and informal learners have turned to YouTube for its vast repository of free and premium content, which caters to a wide array of subjects and skill levels. The flexibility, convenience, and interactive nature of YouTube videos have made them highly attractive for learners seeking alternatives to traditional classroom settings. Additionally, the platform's powerful recommendation algorithms and community features foster higher engagement and repeat usage, further driving market growth.

Another key driver behind the expansion of the Educational YouTube Channels market is the increasing focus on lifelong learning and skill development. In a rapidly changing job market, professionals and adult learners are leveraging YouTube to acquire new skills, prepare for certifications, or keep up with industry trends. The platform’s diversity of content, ranging from STEM subjects to language learning and vocational training, supports learners of all ages and backgrounds. Moreover, the integration of interactive features such as quizzes, live streams, and peer discussions enhances the learning experience and encourages active participation, making YouTube an indispensable tool for continuous education.

The monetization potential of educational content on YouTube has also attracted a growing number of content creators, educational institutions, and edtech companies. With multiple revenue streams such as advertising, subscriptions, sponsorships, and merchandise, content providers are incentivized to produce high-quality, innovative educational videos. This competitive environment has led to a continuous improvement in content standards and the emergence of niche channels catering to specialized audiences. The accessibility of YouTube on mobile devices and the platform’s global reach have further democratized education, making quality learning resources available to underserved regions and diverse populations.

From a regional perspective, the Educational YouTube Channels market demonstrates strong growth across all major geographies, with particularly high adoption rates in Asia Pacific and North America. Asia Pacific, driven by countries such as India, China, and Indonesia, leads in terms of user base and content consumption due to its large population of school-age children and young adults, combined with rapid digitalization. North America follows closely, characterized by a mature digital ecosystem and a culture of lifelong learning. Europe, Latin America, and the Middle East & Africa are also witnessing increased engagement, supported by government initiatives, expanding internet access, and a growing emphasis on digital literacy. These trends indicate a vibrant and competitive global market landscape for educational YouTube channels.

Content Type Analysis

The content type segment within the Educational YouTube Channels market is highly diversified, encompassing areas such as STEM education, language learning, arts & humanities, test preparation, skill development, and other specialized topics. STEM education channels have emerged as a dominant force, catering to the surging demand for science, technology, engineering, and mathematics content among students and professionals alike. These channels often leverage visually engaging formats, real-world demonstrations, and interactive problem-solving sessions to simplify complex concepts, making them highly effective for both K-12 and higher education audiences. The popularity of STEM channels is furt

The global Self-media Platform market is poised for significant expansion, projected to reach an estimated USD 150 billion by 2025, and is anticipated to grow at a Compound Annual Growth Rate (CAGR) of 18% over the forecast period from 2025 to 2033. This robust growth is underpinned by the increasing democratization of content creation and consumption, driven by the widespread availability of smartphones, affordable internet access, and intuitive user-friendly platforms. Key market drivers include the surging demand for personalized and authentic content, the rise of influencer marketing as a powerful advertising channel, and the continuous innovation in content formats, such as short-form videos and live streaming. Platforms like TikTok, Instagram Reels, and YouTube Shorts have revolutionized how users engage with media, fostering a dynamic ecosystem where individuals can build substantial audiences and monetize their creativity. The market's segmentation reveals a broad appeal across age demographics, with users aged 20-60 years representing the largest consumer base, actively engaging with a diverse range of content from news and educational videos to entertainment and lifestyle. However, the younger demographic (less than 20 years old) is a crucial growth segment, rapidly adopting new platforms and shaping emerging trends. The competitive landscape is dominated by tech giants like Meta (Facebook, Instagram, WhatsApp), Google (YouTube), and ByteDance (TikTok), who are constantly investing in new features and user acquisition strategies. Emerging platforms and niche communities on Reddit and Pinterest also contribute to the market's dynamism, catering to specific interests and fostering deeper engagement. Despite the strong growth trajectory, potential restraints include increasing regulatory scrutiny regarding content moderation and data privacy, as well as market saturation in certain niches, which may lead to intensified competition for user attention and advertising revenue. This report offers an in-depth analysis of the global Self-media Platform market, projecting a market size of over $1,200 million by 2033. The study encompasses a comprehensive examination of the market from the historical period of 2019-2024, with a base year of 2025 and a forecast period extending to 2033. The report leverages advanced analytical methodologies to provide actionable insights into market dynamics, key trends, and future growth trajectories.

In 2021, almost **** percent of YouTube audiences in the United Kingdom were men aged between 25 and 34 years. The second largest YouTube demographic was women aged 18 to 24. Male users on the platform represented ** percent of YouTube user base, while women composed around ** percent of YouTube's audience.

The mobile video platform market is experiencing explosive growth, fueled by the proliferation of smartphones, increasing internet penetration, and evolving consumer preferences for on-demand and live video content. The market, estimated at $150 billion in 2025, is projected to grow at a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching an impressive $450 billion. Several key drivers are contributing to this expansion. Firstly, the rise of short-form video platforms like TikTok and Kuaishou has captivated younger demographics, leading to higher engagement and ad revenue. Secondly, the increasing popularity of live streaming, particularly for gaming and e-commerce, is creating new avenues for monetization. Thirdly, the ongoing development of 5G technology promises faster speeds and lower latency, enhancing the overall viewing experience and further driving adoption. However, challenges remain. Competition is fierce, with established players like YouTube, Netflix, and Tencent Video vying for market share alongside emerging platforms. Concerns about data privacy and content moderation also pose significant hurdles. Segmentation reveals a diverse user base, with significant opportunities across age groups (young, middle-aged, and elderly) and platform types (paid on-demand, live, short, shopping, and comprehensive video platforms). Geographic analysis indicates strong growth potential across regions, including North America, Asia-Pacific (particularly China and India), and Europe, though the market is already mature in some developed economies. The segmentation of the mobile video platform market offers insights into specific growth drivers and opportunities. The "young users" segment is highly responsive to short-form video trends, creating potential for targeted advertising and content creation. Meanwhile, the "middle-aged and elderly users" segment presents opportunities for platforms catering to diverse interests, including news, educational content, and curated entertainment. Within platform types, live video platforms benefit from real-time interaction and community building, while paid on-demand platforms capitalize on premium content and exclusive access. The emergence of shopping video platforms signifies a significant trend, blurring the lines between entertainment and e-commerce. Finally, comprehensive video platforms, offering a blend of features, are well-positioned to attract a broader audience. Successfully navigating the competitive landscape and addressing regulatory challenges will be crucial for sustained market growth in this dynamic industry.