As of February 2025, ** percent of the YouTube global audience was composed of male users aged between 25 and 34 years, as well as around *** percent of female users of the same age. Male users aged between 35 and 44 years on the platform accounted for **** percent of the total, while women of the same age using YouTube had an audience share of *** percent in the examined period. YouTube’s global popularity The number of monthly active users on YouTube reached almost *** billion in April 2024, making it the second most popular social network on the internet. The platform's popularity spans all over the world, with India and the United States having the largest YouTube audiences. As of April 2024, the audience of YouTube in India was around *** million, while the United States recorded a YouTube audience of around *** million users.

YouTube’s digital revenues One of YouTube's leading monetization methods include advertising, with the company generating around **** billion U.S. dollars in the first quarter of 2024. Additionally, the platform generated over ** million dollars in the United States through in-app purchases, as well as over **** million U.S. dollars in revenues from mobile app users in Japan.

As of November 2023, approximately ** percent of internet users aged between 16 and 24 years in the United Kingdom (UK) reported watching videos on YouTube. In comparison, ** percent of users aged between 45 and 64 years in the UK reported engaging with the popular platform to watch videos as of the examined period.

In the third quarter of 2020, it was found that 77 percent of U.S. internet users aged 15 to 25 years accessed YouTube. YouTube in the United States With over 126 million unique monthly viewers, YouTube is by far the most popular online video property in the United States. The platform’s mobile presence is also significant, as YouTube consistently ranks as the most popular mobile app in the United States based on audience reach. The most popular YouTube partner channels consistently attract dozens of millions of viewers and the top YouTube partner channel in the United States as of March 2019 was music label Universal Music Group (UMG), with over 50 million unique viewers. Music on YouTube Music is one of the most popular types of content on YouTube and as of 2019, half of the U.S. population used YouTube to listen to music on a weekly basis. Music videos frequently go viral and attract a large amount of attention upon release: it is not uncommon for popular releases to rack up 100 million video views within a week. Korean pop phenomenon BTS currently holds the record for the fastest viral video to reach 100 million YouTube streams. Their August 2020 release “Dynamite” only needed one day to accomplish the feat.

In 2023, men aged between 25 and 34 years represented the largest demographic on YouTube, with over ** percent of the platform's user base being viewers in this age group. Women in the same age group accounted for approximately ** percent of the platform's audience in France, while approximately ** percent of YouTube viewers were women aged between 18 and 24 years. Overall, the platform's audience was composed by more **** than ****** viewers, as ** percent of men were reported using YouTube in France in 2023.

Key YouTube Statistics (Editor’s Choice) YouTube recorded 70 billion monthly active users in March 2023, which includes 55.10% of worldwide active social media users. There have been more than 14 million daily active users currently on YouTube, in the United States of America this platform is accessed by 62% of users. YouTube is touted as the second largest search engine and the second most visited website after Google. Revenue earned by YouTube in the first two quarters of 2023 is around $14.358 billion. In 2023, YouTube Premium and YouTube Music have recorded 80 million subscribers collectively worldwide. YouTube consumers view more than a billion hours of video per day. YouTube has more than 38 million active channels. In the fourth quarter of 2021, YouTube ad revenue has been $8.6 billion. Around 3 million paid subscribers to access YouTube TV. YouTube Premium has around 1 billion paid users. In 2023, YouTube was banned in countries such as China excluding Macau and Hong Kong, Eritrea, Iran, North Korea, Turkmenistan, and South Sudan. With 166 million downloads, the YouTube app has become the second most downloaded entertainment application across the world after Netflix. With 91 million downloads, YouTube Kids has become the sixth most downloaded entertainment app in the world. Nearly 90% of digital consumers access YouTube in the US, making it the most popular social network for watching video content. Over 70% of YouTube viewership takes place on its mobile application. More than 70% of YouTube video content watched by people is suggested by its algorithm. The average duration of a video on YouTube is 12 minutes. An average YouTube user spends 20 minutes and 23 seconds on the platform daily. Around 28% of YouTube videos that are published by popular channels are in the English language. 77% of YouTube users watch comedy content on the platform. With 247 million subscribers, T-Series has become the most subscribed channel on YouTube. Around 50 million users log on to YouTube every day. YouTube's biggest concurrent views record has been at 2.3 billion from when SpaceX has gone live on the platform to unveil Falcon Heavy Rocket. The majority of YouTube users are in the age group of 15 to 35 years in the US. The male-female ratio of YouTube users is 11:9. Apple INC. has been touted as the biggest advertiser on YouTube in 2020 spending $237.15 million. YouTube produced total revenue of $19.7 billion in 2020. As of 2021, the majority of YouTube users (467 million) are from India. It is the most popular platform in the United States with 74 percent of adult users. YouTube contributes to nearly 25% of mobile traffic worldwide. Daily live streaming on YouTube has increased by 45% in total in 2020. In India, around 225 million people are active on the platform each hour as per the 2021 statistics. YouTube Usage and Viewership Statistics #1. YouTube accounts for more than 2 billion monthly active users Around 2.7 billion users log on to YouTube each month. The number of monthly active users of YouTube is expected to grow even further. #2. Around 14.3 billion people visit the platform every month The number of YouTube visitors is far higher compared to Facebook, Amazon, and Instagram. #3. YouTube is accessible across 100 countries in 80 languages. The platform is widely available across different communities and nations. #4. 53.9% of YouTube users are men and 46.1% of women use the platform As of 2023 statistics, 53.9% of men use the platform and 46.1% of women over 18 years are on YouTube. The share in the number of males and females is 1.38 billion and 1.18 billion respectively. Age Group Male Female 18 to 24 8.5% 6% 25 to 34 11.6% 8.6% 35 to 44 9% 7.5% 45 to 54 6.2% 5.7% 55 to 64 4.4% 4.5% Above 65 4.3% 5.4% #5. 99% of YouTube users are active on other social media networks as well. Fewer than 1% of YouTube users are solely dependent on the platform. #6. Users spend around 20 minutes and 23 seconds per day on YouTube on average It is quite a generous amount of time spent on any social network platform. #7. YouTube is the second most visited site worldwide With more than 14 billion visits per month, YouTube has become the second most visited site in the world. However, its parent company Google is the most visited site across the globe. As per the statistics, YouTube is the third most popular searched word on Google. #8. 694000 hours of video content are streamed on YouTube per minute YouTube has outweighed Netflix as well in terms of streaming video content. #9. Over 81% of total internet users have accessed YouTube #10. Nearly 450 million hours of video content are uploaded on YouTube each hour More than 5 billion videos are watched on YouTube per day. #11. India has the maximum numb

In Australia in 2022, ***** percent of female YouTube users were aged between 18 and 24, and ***** percent of male users were aged between 25 and 34. Well over **** of the platform's user base were aged between 18 and 34.

As of February 2025, approximately **** percent of YouTube's advertising audience in Singapore were between 45 and 54 years old and female. This age group represents around ** percent of the overall advertising audience.

In May 2022, an online survey in the United States found that around nine out of ten respondents aged between 18 and 34 years had a YouTube account. Similarly, 88 percent of the respondents aged between 35 and 44 years were registered on the popular social video platform YouTube. Registered users appeared to decline among older age groups, with only 66 percent of respondents aged between 45 and 64, as well as 46 percent of respondents aged 65 years and over reporting having a YouTube account.

The average Twitter user spends 5.1 hours per month on the platform.

Users spend an average of 19.6 hours per month on TikTok alone. This works out to be approximately 39 minutes per day.

In 2020, every fourth Hungarian YouTube user was between 35 to 44 years old. The second biggest group consisted of people between the ages of 25 to 34 years old.

Snapchat now boasts over 319 million daily active users. That means it’s one of the most engaging platforms. Snapchat currently has a total user base of 800 million.

As of June 2023, Gen Z or those between the ages of 19 to 25 years old, made up the majority of YouTube user base in Singapore with ***** percent. This was followed by Millennials between the ages of 26 to 32 years, comprising around ***** percent of YouTube users.

As of June 2023, Gen Z or those between the ages of 19 to 25 years old, made up the biggest cohort of YouTube users in Indonesia, with around ** percent. This was followed by Millennials, between the ages of 26 to 32 years, with around ** percent.

The increasing popularity and use of digital platforms and social media such as WhatsApp, Facebook, YouTube and Instagram are opening up new opportunities for children, young people and adults to pursue cultural interests or to stage themselves aesthetically. If we focus on young people between the ages of 12 and 19, a number of studies on media use show that YouTube in particular has become the leading medium for this age group. Given the growth in importance of this web video platform, questions arise about the receptive and productive content of experience and the significance of cultural content and practices. Furthermore, there are hardly any findings on the extent to which YouTube stimulates young people to engage in cultural activities and self-organized learning processes. The sample is composed of n=818 adolescents aged 12-19 years. The selection of the study units was based on a quota procedure. The adolescent target subjects were recruited via the IFAK interviewer staff according to predefined quotas for age, gender, region, place size class, type of school attended (for students), and occupation (for non-students). The characteristics "age and gender" and "region and place size" were crossed or combined with each other to produce as accurate a representation of the population as possible. The characteristic "migration background" was not used as a quota characteristic. The specifications for this are based on the latest data from the Federal Statistical Office and ma Radio 2018 II. The structural composition of the sample corresponds to the data for the population according to the characteristics mentioned. The study was conducted as a face-to-face oral survey. The answers of the young people were recorded by an interviewer on a laptop via a corresponding survey program. 111 face-to-face interviewers from the in-house interviewing staff, who have experience in interviewing children and adolescents, were used. The predefined questionnaire was binding for all interviewers with regard to the wording and sequence of questions. The maximum number of interviews per interviewer was n=10. Each interviewer received a detailed written briefing on the project at the beginning of the study. Die zunehmende Verbreitung und Nutzung digitaler Plattformen und sozialer Medien wie z. B. WhatsApp, Facebook, YouTube oder Instagram eröffnen Kindern, Jugendlichen und Erwachsenen neue Möglichkeiten, kulturellen Interessen nachzugehen oder sich ästhetisch zu inszenieren. Richtet man seinen Blick auf Jugendliche im Alter von 12 bis 19 Jahren, so zeigt eine Reihe von Studien zur Mediennutzung, dass sich insbesondere YouTube zum Leitmedium dieser Altersgruppe entwickelt hat. Angesichts des Bedeutungszuwachses dieser Webvideo-Plattform stellen sich Fragen nach den rezeptiven und produktiven Erfahrungsgehalten sowie der Bedeutung kultureller Inhalte und Praktiken. Weiterhin existieren kaum Erkenntnisse darüber, inwiefern YouTube die Jugendlichen zu kulturellen Aktivitäten und selbstorganisierten Lernprozessen anregt. Die Stichprobe setzt sich aus n=818 Jugendlichen im Alter von 12-19 Jahren zusammen. Die Auswahl der Untersuchungseinheiten erfolgte auf der Grundlage eines Quotenverfahrens. Die Rekrutierung der jugendlichen Zielpersonen erfolgte über den IFAK-Interviewerstab nach vorgegeben Quoten für Alter, Geschlecht, Region, Ortsgrößenklasse, besuchter Schultyp (bei Schülern) und Berufstätigkeit (bei Nicht-Schülern). Dabei wurden die Merkmale „Alter und Geschlecht“ sowie „Region und Ortsgröße“ gekreuzt bzw. miteinander kombiniert, um ein möglichst genaues Abbild der Grundgesamtheit herzustellen.Das Merkmal „Migrationshintergrund“ wurde nicht als Quotierungsmerkmal herangezogen. Die Vorgaben hierfür basieren auf den aktuellsten Angaben des Statistischen Bundesamtes und der ma Radio 2018 II. Die strukturelle Zusammensetzung der Stichprobe entspricht nach den genannten Merkmalen den Daten für die Grundgesamtheit. Die Studie wurde als persönlich-mündliche Befragung durchgeführt. Die Antworten der Jugendlichen wurden dabei über ein entsprechendes Befragungsprogramm von einem Interviewer auf einem Laptop erfasst. Zum Einsatz kamen 111 face-to-face Interviewer aus dem hauseigenen Interviewerstab, die Erfahrungen mit der Befragung von Kindern und Jugendlichen haben. Der vorgegebene Fragebogen war im Hinblick auf Wortlaut und Reihenfolge der Fragen für alle Interviewer verbindlich. Die maximale Anzahl an Interviews pro Interviewer lag bei n=10. Jeder Interviewer erhielt zu Beginn der Studie eine detaillierte schriftliche Einweisung in das Projekt.

Educational YouTube Channels Market Outlook

According to our latest research, the global Educational YouTube Channels market size reached USD 3.67 billion in 2024, reflecting a robust expansion driven by the increasing adoption of digital learning platforms. The market is expected to grow at a CAGR of 13.2% from 2025 to 2033, with the forecasted market size projected to reach USD 10.23 billion by 2033. This growth is primarily fueled by the rising demand for accessible, engaging, and personalized educational content worldwide, as well as the proliferation of internet-enabled devices and the widespread popularity of YouTube as a preferred platform for learning.

One of the most significant growth factors propelling the Educational YouTube Channels market is the global shift towards online education and e-learning. The COVID-19 pandemic acted as a catalyst, accelerating the adoption of digital platforms for educational purposes. Both formal academic institutions and informal learners have turned to YouTube for its vast repository of free and premium content, which caters to a wide array of subjects and skill levels. The flexibility, convenience, and interactive nature of YouTube videos have made them highly attractive for learners seeking alternatives to traditional classroom settings. Additionally, the platform's powerful recommendation algorithms and community features foster higher engagement and repeat usage, further driving market growth.

Another key driver behind the expansion of the Educational YouTube Channels market is the increasing focus on lifelong learning and skill development. In a rapidly changing job market, professionals and adult learners are leveraging YouTube to acquire new skills, prepare for certifications, or keep up with industry trends. The platform’s diversity of content, ranging from STEM subjects to language learning and vocational training, supports learners of all ages and backgrounds. Moreover, the integration of interactive features such as quizzes, live streams, and peer discussions enhances the learning experience and encourages active participation, making YouTube an indispensable tool for continuous education.

The monetization potential of educational content on YouTube has also attracted a growing number of content creators, educational institutions, and edtech companies. With multiple revenue streams such as advertising, subscriptions, sponsorships, and merchandise, content providers are incentivized to produce high-quality, innovative educational videos. This competitive environment has led to a continuous improvement in content standards and the emergence of niche channels catering to specialized audiences. The accessibility of YouTube on mobile devices and the platform’s global reach have further democratized education, making quality learning resources available to underserved regions and diverse populations.

From a regional perspective, the Educational YouTube Channels market demonstrates strong growth across all major geographies, with particularly high adoption rates in Asia Pacific and North America. Asia Pacific, driven by countries such as India, China, and Indonesia, leads in terms of user base and content consumption due to its large population of school-age children and young adults, combined with rapid digitalization. North America follows closely, characterized by a mature digital ecosystem and a culture of lifelong learning. Europe, Latin America, and the Middle East & Africa are also witnessing increased engagement, supported by government initiatives, expanding internet access, and a growing emphasis on digital literacy. These trends indicate a vibrant and competitive global market landscape for educational YouTube channels.

Content Type Analysis

The content type segment within the Educational YouTube Channels market is highly diversified, encompassing areas such as STEM education, language learning, arts & humanities, test preparation, skill development, and other specialized topics. STEM education channels have emerged as a dominant force, catering to the surging demand for science, technology, engineering, and mathematics content among students and professionals alike. These channels often leverage visually engaging formats, real-world demonstrations, and interactive problem-solving sessions to simplify complex concepts, making them highly effective for both K-12 and higher education audiences. The popularity of STEM channels is furt

As of June 2023, Gen Z or those between the ages of 19 to 25 years old, made up the majority of YouTube users in Malaysia, with more than ** percent. This was followed by Millennials between the ages of 26 to 32 years, comprising around ***** percent of YouTube users.

The global Game Live Streaming Platform market is poised for substantial growth, projected to reach a market size of approximately $15,800 million by 2025. This robust expansion is driven by a confluence of factors, including the increasing popularity of esports, the growing adoption of high-speed internet, and the proliferation of accessible gaming devices. The market is expected to witness a Compound Annual Growth Rate (CAGR) of around 18.5% during the forecast period of 2025-2033, indicating a dynamic and rapidly evolving landscape. Key applications span across different age demographics, with significant engagement observed from individuals aged 20-40, who represent the core gaming audience. However, younger and older age groups are also showing increasing interest, reflecting the broadening appeal of game streaming. Mobile games are currently the dominant type, leveraging the widespread availability of smartphones, while PC games continue to hold a strong position due to their dedicated gaming communities and more sophisticated gameplay experiences. Major players such as Netflix, Hulu, Amazon Instant Video, and Twitch are actively investing in content and platform development, further fueling market expansion. Geographically, North America and Asia Pacific are anticipated to lead the market in terms of revenue, owing to large, tech-savvy populations and a high concentration of esports events and viewership. Europe also presents a significant market, driven by a mature gaming culture and increasing investments in streaming infrastructure. Restraints such as the high cost of content creation and the intense competition among platforms are present, but the overarching trend towards digital entertainment and interactive live content is expected to outweigh these challenges. The market is characterized by a strong trend towards user-generated content, interactive features like live chat and donations, and the integration of social media platforms. Emerging technologies like virtual reality (VR) and augmented reality (AR) also hold potential to further revolutionize the game live streaming experience, attracting new audiences and creating novel monetization opportunities. The strategic expansion by companies into diverse content offerings beyond traditional gameplay, such as game-related talk shows and developer interviews, will also be crucial for sustained growth and audience retention. Here's a unique report description for a Game Live Streaming Platform market analysis, incorporating your specified values, companies, segments, and years.

As of the fourth quarter of 2023, among Norwegian online users aged 18 to 29 years, ** percent of men and ** percent of women were using YouTube. The platform was less popular among the older generations and only ** percent of the women aged 60 years or older used the platform. As of July 2024, Norwegian DJ Alan Walker hosted reportedly had the most popular YouTube channel for users in the country, with almost **** million subscribers. YouTube usage in the Nordics With its mix of user-generated content, professional videos, and on-demand selection, YouTube is undoubtedly one of the most popular digital video platforms for Nordic users. As of 2020, ** percent of YouTube users in Denmark stated that they were using the platform weekly, while the figure rose to ** percent of respondents in the case of Finnish users. In Sweden, users engaging with the popular video platform at least once per week were ** percent of the surveyed YouTube viewers. Digital video usage in the Nordics At the end of 2020, Netflix was the most popular video streaming and download service in Norway, with ** percent of respondents reporting to use the subscription streaming platform, while Norwegian public broadcasting online service NRK ranked second with ** percent of respondents stating their preference for the platform. In 2020, Finland audiences appeared to prefer online TV services like Yle Areena over SVoD services like Netflix, with ** percent of respondents reporting to use the first, and ** percent respondents reporting to use the latter. Additionally, with the global outbreak of COVID-19 pandemic, the popularity of social video platform TikTok grew. During the pandemic, ** percent of the Norwegian digital population, as well as ***** percent of the Finnish digital population reported using TikTok.

The mobile video platform market is experiencing explosive growth, fueled by the proliferation of smartphones, increasing internet penetration, and evolving consumer preferences for on-demand and live video content. The market, estimated at $150 billion in 2025, is projected to grow at a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching an impressive $450 billion. Several key drivers are contributing to this expansion. Firstly, the rise of short-form video platforms like TikTok and Kuaishou has captivated younger demographics, leading to higher engagement and ad revenue. Secondly, the increasing popularity of live streaming, particularly for gaming and e-commerce, is creating new avenues for monetization. Thirdly, the ongoing development of 5G technology promises faster speeds and lower latency, enhancing the overall viewing experience and further driving adoption. However, challenges remain. Competition is fierce, with established players like YouTube, Netflix, and Tencent Video vying for market share alongside emerging platforms. Concerns about data privacy and content moderation also pose significant hurdles. Segmentation reveals a diverse user base, with significant opportunities across age groups (young, middle-aged, and elderly) and platform types (paid on-demand, live, short, shopping, and comprehensive video platforms). Geographic analysis indicates strong growth potential across regions, including North America, Asia-Pacific (particularly China and India), and Europe, though the market is already mature in some developed economies. The segmentation of the mobile video platform market offers insights into specific growth drivers and opportunities. The "young users" segment is highly responsive to short-form video trends, creating potential for targeted advertising and content creation. Meanwhile, the "middle-aged and elderly users" segment presents opportunities for platforms catering to diverse interests, including news, educational content, and curated entertainment. Within platform types, live video platforms benefit from real-time interaction and community building, while paid on-demand platforms capitalize on premium content and exclusive access. The emergence of shopping video platforms signifies a significant trend, blurring the lines between entertainment and e-commerce. Finally, comprehensive video platforms, offering a blend of features, are well-positioned to attract a broader audience. Successfully navigating the competitive landscape and addressing regulatory challenges will be crucial for sustained market growth in this dynamic industry.