As of November 2023, approximately ** percent of internet users aged between 16 and 24 years in the United Kingdom (UK) reported watching videos on YouTube. In comparison, ** percent of users aged between 45 and 64 years in the UK reported engaging with the popular platform to watch videos as of the examined period.

As of October 2025, male users aged 25 to 34 years accounted for **** percent of YouTube’s global audience, while female users in the same age group represented around *** percent. This made the 25-to-34 age bracket the platform’s largest audience segment worldwide. YouTube’s global popularity The number of monthly active users on YouTube reached almost *** billion in April 2024, making it the second most popular social network on the internet. The platform's popularity spans all over the world, with India and the United States having the largest YouTube audiences. As of April 2024, the audience of YouTube in India was around *** million, while the United States recorded a YouTube audience of around *** million users.

YouTube’s digital revenues One of YouTube's leading monetization methods include advertising, with the company generating around **** billion U.S. dollars in the first quarter of 2024. Additionally, the platform generated over ** million dollars in the United States through in-app purchases, as well as over **** million U.S. dollars in revenues from mobile app users in Japan.

In 2021, almost **** percent of YouTube audiences in the United Kingdom were men aged between 25 and 34 years. The second largest YouTube demographic was women aged 18 to 24. Male users on the platform represented ** percent of YouTube user base, while women composed around ** percent of YouTube's audience.

As of February 2025, approximately **** percent of YouTube users in the United Kingdom (UK) were ****. By comparison, ****** UK users on the popular social video platform made up almost ** percent of the total.

Comprehensive ranking dataset of the top 100 YouTube channels from United Kingdom. This dataset features 100 channels with detailed statistics including subscriber counts, total video views, video count, and global rankings. The leading channel has 42,400,000 subscribers and 32,645,209,430 total views. Each entry includes comprehensive metrics to analyze channel performance, growth trends, and competitive positioning. This dataset is regularly updated to reflect the latest YouTube channel statistics and ranking changes, providing valuable insights for content creators, marketers, and researchers analyzing YouTube ecosystem trends and channel performance benchmarks.

According to an October 2022 survey of social media users aged between 16 and 24 years in the United Kingdom, seven in ** respondents reported engaging with the popular social video platform YouTube daily. Among these, ** percent of users aged between 16 and 18 years accessed YouTube daily, while ** percent of users aged between 22 and 24 reported using the platform on a daily basis.

As of March 2022, approximately ** percent of online users in the United Kingdom were watching online video content on platforms like YouTube and BBC iPlayer. UK users aged between 18 and 24 years had the highest online video consumption rate, with over ** percent of users in this age group watching videos online. By comparison, less than **** in ** users aged 65 years and above were watching digital videos.

63% female, 37% male; top age groups 25–34 and 35–44; audience locations: USA, Canada, UK, Germany, UAE; social reach of 200K followers across Instagram, Facebook, YouTube, TikTok and Pinterest.

As of October 2025, India was the country with the largest YouTube audience by far, with approximately 500 million users engaging with the popular social video platform. The United States followed, with 254 million YouTube viewers. Indonesia came in third, with 151 million users watching content on YouTube. The United Kingdom saw 55.5 million internet users engaging with the platform in the examined period. What country has the highest percentage of YouTube users? Saudi Arabia was the country with the highest YouTube penetration worldwide, as nearly 96 percent of the country's digital population engaged with the service. In 2025, YouTube counted 125 million paid subscribers for its YouTube Music and YouTube Premium services. YouTube mobile markets YouTube is among the most popular social media platforms worldwide. In terms of in-app (IAP) revenue, the YouTube app generated approximately 53 million U.S. dollars in the United States in December 2024, as well as 17 million U.S. dollars in Japan.

This statistic displays the age profile of Youtube music streamers in the United Kingdom (UK) as of January 2014. The greatest share of Youtube music streamers were aged between 25 and 34, while **** percent of Youtube music streamers were under **.

The number of Instagram users in the United Kingdom was forecast to continuously increase between 2024 and 2028 by in total 2.1 million users (+7.02 percent). After the ninth consecutive increasing year, the Instagram user base is estimated to reach 32 million users and therefore a new peak in 2028. Notably, the number of Instagram users of was continuously increasing over the past years.User figures, shown here with regards to the platform instagram, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

This statistic shows the frequency of viewing YouTube videos uploaded by friends, family or other non-professional YouTube users in the United Kingdom (UK) in 2015, by age. Of the respondents 55 years or older, ** percent answered they weren't aware of this service.

In December 2019, over a quarter of UK smartphone users aged between 18 and 24 were using TikTok. The video-sharing social media app has become hugely popular with "Generation Z" since its launch in September 2017. TikTok is also slightly more popular with the female demographic than it is with male smartphone users. In contrast, only 9.3 percent of 25 to 34 year-olds used the app, and overall the share of users was much lower among older age groups.

TikTok and Generation Z

Despite being used mainly by the younger generation, TikTok has been doing well in the UK. Its market penetration has been on the rise since 2017, reaching 8.7 percent of smartphone users as of December 2019. The app’s biggest increase in uptake was from 2017 to 2018, where user penetration leaped from 2.2 to 5.6 percent. TikTok is also highly popular among children 4-15 years old and was the second most used app daily in February 2020 after YouTube within that demographic. In a comparison between the top social media platforms, most children spent an average of 69 minutes daily on TikTok compared to 48 minutes and 39 minutes on Instagram and Snapchat respectively.

Facebook and YouTube still lead

When it comes to Millennials (those aged 26 to 35 years) however, YouTube, Facebook and Instagram are regarded as the most important social media apps after messaging tool Whatsapp. As of the third quarter of 2019, YouTube was cited by 19.2 percent of respondents as the app they could least do without, followed by Facebook and Instagram. This was also reflected in the results of a UK-wide survey in 2020, where Facebook topped the list of social networks used regularly. This was followed by YouTube and Instagram, while TikTok was used regularly by a mere 10 percent of those surveyed.

According to a survey of internet users in Great Britain (GB) conducted between July 20 and 23, over half of respondents aged 18 to 24 reported having used Facebook in this period. The same amount of users in the age cohort reported having used TikTok, while 81 percent used YouTube in the examined time. Overall, Facebook was the most popular social media platform across the older demographics, with 72 percent of users aged between 50 and 64 reporting to having engaged with the Meta-powered social media in the examined period. The 2024 general election in the United Kingdom was held on July 4, and saw parties and politicians make ample usage of social media channels in the weeks before the country casted its vote.

A survey of video viewing time among consumers in the United Kingdom in 2023 shows that all individuals aged four and older spent *** minutes daily watching different video types. That year, Gen Zers in the country spent ** minutes viewing videos on sharing platforms such as TikTok or YouTube, the most out of all age cohorts.

As of February 2025, approximately ** percent of YouTube users in the United Kingdom (UK) were women. Male UK users on the popular social video platform held ** percent share of the audience on the platform. Overall, TikTok use interested almost the *********** of female and male internet users in the United Kingdom.

In 2021, ** percent of individuals aged 16 to 24 years watched short video clips (such as on YouTube) in the prior week in the United Kingdom (UK). In comparison, ** percent of individuals aged 55 to 64 years watched short video clips, up from ** percent in the previous year.

As of early 2025, advertising on YouTube had the highest reach in the United Kingdom among the presented social media platforms, at ** percent. LinkedIn and Facebook followed, with about ** and ** percent, respectively. An ad medium attractive for marketers… The UK is the third-largest social media market worldwide, behind the United States and China. The market was worth *** billion U.S. dollars in 2023 and was expected to grow to **** billion by 2028. In the same period, social media usage is also forecast to increase. Its penetration rate is projected to deepen from an already high ** percent to **** percent of internet users. …but not so trusted by consumers Popular as it is, social media advertising was the second-least trusted medium among adults in the UK in 2023. Only influencer ads scored lower. This holds true across all age groups, underscoring the fact that even though social media is especially popular among younger internet users, they do not necessarily trust everything they see there. In the age group of 18 to 34, cinema is the most trusted ad medium; among older adults, TV reigns supreme.

This statistic displays the findings of a survey on the share of individuals who ever watched short entertainment videos online in the United Kingdom (UK) in 2019. It was found that ** percent of respondents between 16 and 24 years of age reported ever watching short entertainment videos online such as music clips, film trailers, clips from TV programs, or highlights. During a survey in 2018, it was revealed that ** percent of responding adults from the same age group stated that they had watched online short videos (such as Youtube) at least weekly. In general however, watching such videos online was less common among older groups of respondents.

This statistic shows the results of a survey on the most popular video on-demand and streaming services in the United Kingdom (UK) in 2017. The survey found that ** percent of adult respondents stated to use BBC iPlayer when watching TV programs or films, making it the most popular streaming service among those aged 16 years and over. Among teenagers aged between 12 and 15 years, YouTube was the most used service at ** percent.