As of November 2023, approximately 90 percent of internet users aged between 16 and 24 years in the United Kingdom (UK) reported watching videos on YouTube. In comparison, 77 percent of users aged between 45 and 64 years in the UK reported engaging with the popular platform to watch videos as of the examined period.

As of February 2025, approximately 50.1 percent of YouTube users in the United Kingdom (UK) were male. By comparison, female UK users on the popular social video platform made up almost 50 percent of the total.

As of February 2025, 12 percent of the YouTube global audience was composed of male users aged between 25 and 34 years, as well as around 9.7 percent of female users of the same age. Male users aged between 35 and 44 years on the platform accounted for 10.1 percent of the total, while women of the same age using YouTube had an audience share of 8.4 percent in the examined period. YouTube’s global popularity The number of monthly active users on YouTube reached almost 2.5 billion in April 2024, making it the second most popular social network on the internet. The platform's popularity spans all over the world, with India and the United States having the largest YouTube audiences. As of April 2024, the audience of YouTube in India was around 476 million, while the United States recorded a YouTube audience of around 238 million users.

YouTube’s digital revenues One of YouTube's leading monetization methods include advertising, with the company generating around 8.09 billion U.S. dollars in the first quarter of 2024. Additionally, the platform generated over 28 million dollars in the United States through in-app purchases, as well as over 19.2 million U.S. dollars in revenues from mobile app users in Japan.

According to a survey of internet users conducted in June 2023 in the United Kingdom, 77 percent of users aged between 25 and 44 years reported using Facebook at least monthly, while over 85 percent of users in the same age reported using YouTube monthly. Overall, 74 percent of social media users aged between 13 and 17 years reported engaging with TikTok, while 90 percent reported engaging with YouTube, while Instagram was used by 53 percent of respondents in the same demographic.

In 2021, almost 22.5 percent of YouTube audiences in the United Kingdom were men aged between 25 and 34 years. The second largest YouTube demographic was women aged 18 to 24. Male users on the platform represented 60 percent of YouTube user base, while women composed around 41 percent of YouTube's audience.

In 2021, YouTube's user base in the United Kingdom amounts to approximately 41.40 million users. The number of YouTube users in the United Kingdom is projected to reach 44.38 million users by 2025. User figures have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

According to an October 2022 survey of social media users aged between 16 and 24 years in the United Kingdom, seven in 10 respondents reported engaging with the popular social video platform YouTube daily. Among these, 69 percent of users aged between 16 and 18 years accessed YouTube daily, while 66 percent of users aged between 22 and 24 reported using the platform on a daily basis.

As of February 2025, India was the country with the largest YouTube audience by far, with approximately 491 million users engaging with the popular social video platform. The United States followed, with around 253 million YouTube viewers. Brazil came in third, with 144 million users watching content on YouTube. The United Kingdom saw around 54.8 million internet users engaging with the platform in the examined period. What country has the highest percentage of YouTube users? In July 2024, the United Arab Emirates was the country with the highest YouTube penetration worldwide, as around 94 percent of the country's digital population engaged with the service. In 2024, YouTube counted around 100 million paid subscribers for its YouTube Music and YouTube Premium services. YouTube mobile markets In 2024, YouTube was among the most popular social media platforms worldwide. In terms of revenues, the YouTube app generated approximately 28 million U.S. dollars in revenues in the United States in January 2024, as well as 19 million U.S. dollars in Japan.

In 2021, the YouTube user base in the United Kingdom was composed of approximately 59 percent male users. By comparison, women represented around 41 percent of the popular online video platform's audience in the examined year.

The number of Pinterest users in the United Kingdom was forecast to continuously increase between 2024 and 2028 by in total 0.3 million users (+3.14 percent). After the ninth consecutive increasing year, the Pinterest user base is estimated to reach 9.88 million users and therefore a new peak in 2028. Notably, the number of Pinterest users of was continuously increasing over the past years.User figures, shown here regarding the platform pinterest, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

As of March 2022, approximately 75 percent of online users in the United Kingdom were watching online video content on platforms like YouTube and BBC iPlayer. UK users aged between 18 and 24 years had the highest online video consumption rate, with over 97 percent of users in this age group watching videos online. By comparison, less than five in 10 users aged 65 years and above were watching digital videos.

This statistic shows the frequency of viewing YouTube videos uploaded by friends, family or other non-professional YouTube users in the United Kingdom (UK) in 2015, by age. Of the respondents 55 years or older, 28 percent answered they weren't aware of this service.

In March 2024, approximately 76 percent of online users aged between 15 and 24 years in the United Kingdom engaged with social video app TikTok. Users aged between 25 and 34 years were the second largest age demographic on the platform, while only one quarter of users aged 75 and older reported engaging with TikTok. Overall, half of the UK digital population engaged with the popular Chinese-developed app.

The most-used social media site among teenagers and young adults in the United Kingdom (UK) in 2020 was YouTube. A survey carried out by AudienceProject revealed that 82 percent of 15 to 25-year-olds said they used the video-sharing platform, making it more popular than Facebook, WhatsApp, and Instagram.

YouTube stars

The leading celebrity YouTube channel in the UK in terms of the number of subscribers is Ed Sheeran. The pop singer had a 42.8 million subscribers as of December 2019. Other popular celebrity channels were One Direction and Adele, although Ed Sheeran had more subscribers than both of these combined.

Social media and generational differences

Comparing the social media sites most used by other age groups reveals some interesting differences. In the 26 to 35 age group, Facebook was the most popular social media platform with 82.5 percent. Of those aged 36 to 45, less than 30 percent used Facebook, and just 13.2 percent used YouTube.

In 2021, 65 percent of individuals aged 16 to 24 years watched short video clips (such as on YouTube) in the prior week in the United Kingdom (UK). In comparison, 73 percent of individuals aged 55 to 64 years watched short video clips, up from 22 percent in the previous year.

A survey of video viewing time among consumers in the United Kingdom in 2023 shows that all individuals aged four and older spent 271 minutes daily watching different video types. That year, Gen Zers in the country spent 93 minutes viewing videos on sharing platforms such as TikTok or YouTube, the most out of all age cohorts.

As of February 2025, it was found that around 14.1 percent of TikTok's global audience were women between the ages of 18 and 24 years, while male users of the same age formed approximately 16.6 percent of the platform's audience. The online audience of the popular social video platform was further composed of 14.6 percent of female users aged between 25 and 34 years, and 20.7 percent of male users in the same age group.

In 2023, children and teens in the United Kingdom spent an average of 66 minutes per day on the YouTube mobile app. Netflix followed, with young users spending on average 44 minutes per day watching video content on the popular streaming platform via mobile. Disney Plus was in third place with kids aged between 4 and 18 years spending 35 minutes on average on the platform's mobile app.

This statistic shows the results of a survey on the most popular video on-demand and streaming services in the United Kingdom (UK) in 2017. The survey found that 63 percent of adult respondents stated to use BBC iPlayer when watching TV programs or films, making it the most popular streaming service among those aged 16 years and over. Among teenagers aged between 12 and 15 years, YouTube was the most used service at 66 percent.

According to a survey of internet users in Great Britain (GB) conducted between July 20 and 23, over half of respondents aged 18 to 24 reported having used Facebook in this period. The same amount of users in the age cohort reported having used TikTok, while 81 percent used YouTube in the examined time. Overall, Facebook was the most popular social media platform across the older demographics, with 72 percent of users aged between 50 and 64 reporting to having engaged with the Meta-powered social media in the examined period. The 2024 general election in the United Kingdom was held on July 4, and saw parties and politicians make ample usage of social media channels in the weeks before the country casted its vote.