As of February 2025, ** percent of the YouTube global audience was composed of male users aged between 25 and 34 years, as well as around *** percent of female users of the same age. Male users aged between 35 and 44 years on the platform accounted for **** percent of the total, while women of the same age using YouTube had an audience share of *** percent in the examined period. YouTube’s global popularity The number of monthly active users on YouTube reached almost *** billion in April 2024, making it the second most popular social network on the internet. The platform's popularity spans all over the world, with India and the United States having the largest YouTube audiences. As of April 2024, the audience of YouTube in India was around *** million, while the United States recorded a YouTube audience of around *** million users.

YouTube’s digital revenues One of YouTube's leading monetization methods include advertising, with the company generating around **** billion U.S. dollars in the first quarter of 2024. Additionally, the platform generated over ** million dollars in the United States through in-app purchases, as well as over **** million U.S. dollars in revenues from mobile app users in Japan.

As of November 2023, approximately ** percent of internet users aged between 16 and 24 years in the United Kingdom (UK) reported watching videos on YouTube. In comparison, ** percent of users aged between 45 and 64 years in the UK reported engaging with the popular platform to watch videos as of the examined period.

Key YouTube Statistics (Editor’s Choice) YouTube recorded 70 billion monthly active users in March 2023, which includes 55.10% of worldwide active social media users. There have been more than 14 million daily active users currently on YouTube, in the United States of America this platform is accessed by 62% of users. YouTube is touted as the second largest search engine and the second most visited website after Google. Revenue earned by YouTube in the first two quarters of 2023 is around $14.358 billion. In 2023, YouTube Premium and YouTube Music have recorded 80 million subscribers collectively worldwide. YouTube consumers view more than a billion hours of video per day. YouTube has more than 38 million active channels. In the fourth quarter of 2021, YouTube ad revenue has been $8.6 billion. Around 3 million paid subscribers to access YouTube TV. YouTube Premium has around 1 billion paid users. In 2023, YouTube was banned in countries such as China excluding Macau and Hong Kong, Eritrea, Iran, North Korea, Turkmenistan, and South Sudan. With 166 million downloads, the YouTube app has become the second most downloaded entertainment application across the world after Netflix. With 91 million downloads, YouTube Kids has become the sixth most downloaded entertainment app in the world. Nearly 90% of digital consumers access YouTube in the US, making it the most popular social network for watching video content. Over 70% of YouTube viewership takes place on its mobile application. More than 70% of YouTube video content watched by people is suggested by its algorithm. The average duration of a video on YouTube is 12 minutes. An average YouTube user spends 20 minutes and 23 seconds on the platform daily. Around 28% of YouTube videos that are published by popular channels are in the English language. 77% of YouTube users watch comedy content on the platform. With 247 million subscribers, T-Series has become the most subscribed channel on YouTube. Around 50 million users log on to YouTube every day. YouTube's biggest concurrent views record has been at 2.3 billion from when SpaceX has gone live on the platform to unveil Falcon Heavy Rocket. The majority of YouTube users are in the age group of 15 to 35 years in the US. The male-female ratio of YouTube users is 11:9. Apple INC. has been touted as the biggest advertiser on YouTube in 2020 spending $237.15 million. YouTube produced total revenue of $19.7 billion in 2020. As of 2021, the majority of YouTube users (467 million) are from India. It is the most popular platform in the United States with 74 percent of adult users. YouTube contributes to nearly 25% of mobile traffic worldwide. Daily live streaming on YouTube has increased by 45% in total in 2020. In India, around 225 million people are active on the platform each hour as per the 2021 statistics. YouTube Usage and Viewership Statistics #1. YouTube accounts for more than 2 billion monthly active users Around 2.7 billion users log on to YouTube each month. The number of monthly active users of YouTube is expected to grow even further. #2. Around 14.3 billion people visit the platform every month The number of YouTube visitors is far higher compared to Facebook, Amazon, and Instagram. #3. YouTube is accessible across 100 countries in 80 languages. The platform is widely available across different communities and nations. #4. 53.9% of YouTube users are men and 46.1% of women use the platform As of 2023 statistics, 53.9% of men use the platform and 46.1% of women over 18 years are on YouTube. The share in the number of males and females is 1.38 billion and 1.18 billion respectively. Age Group Male Female 18 to 24 8.5% 6% 25 to 34 11.6% 8.6% 35 to 44 9% 7.5% 45 to 54 6.2% 5.7% 55 to 64 4.4% 4.5% Above 65 4.3% 5.4% #5. 99% of YouTube users are active on other social media networks as well. Fewer than 1% of YouTube users are solely dependent on the platform. #6. Users spend around 20 minutes and 23 seconds per day on YouTube on average It is quite a generous amount of time spent on any social network platform. #7. YouTube is the second most visited site worldwide With more than 14 billion visits per month, YouTube has become the second most visited site in the world. However, its parent company Google is the most visited site across the globe. As per the statistics, YouTube is the third most popular searched word on Google. #8. 694000 hours of video content are streamed on YouTube per minute YouTube has outweighed Netflix as well in terms of streaming video content. #9. Over 81% of total internet users have accessed YouTube #10. Nearly 450 million hours of video content are uploaded on YouTube each hour More than 5 billion videos are watched on YouTube per day. #11. India has the maximum numb

As of June 2023, Gen Z or those between the ages of 19 to 25 years old, made up the biggest cohort of YouTube users in Indonesia, with around ** percent. This was followed by Millennials, between the ages of 26 to 32 years, with around ** percent.

80% of parents say that their children under the age of 11 watch YouTube regularly.

As of June 2023, approximately **** percent of YouTube users in the United States were aged between ** and ** years. ******* users aged ************** accounted for around ** percent of the total. Users aged between ** and ** years represented approximately ** percent of the platform's audience in the United States in the examined period.

YouTube boasts an average of 23.7 hours per month spent by users.

In the third quarter of 2020, it was found that 77 percent of U.S. internet users aged 15 to 25 years accessed YouTube. YouTube in the United States With over 126 million unique monthly viewers, YouTube is by far the most popular online video property in the United States. The platform’s mobile presence is also significant, as YouTube consistently ranks as the most popular mobile app in the United States based on audience reach. The most popular YouTube partner channels consistently attract dozens of millions of viewers and the top YouTube partner channel in the United States as of March 2019 was music label Universal Music Group (UMG), with over 50 million unique viewers. Music on YouTube Music is one of the most popular types of content on YouTube and as of 2019, half of the U.S. population used YouTube to listen to music on a weekly basis. Music videos frequently go viral and attract a large amount of attention upon release: it is not uncommon for popular releases to rack up 100 million video views within a week. Korean pop phenomenon BTS currently holds the record for the fastest viral video to reach 100 million YouTube streams. Their August 2020 release “Dynamite” only needed one day to accomplish the feat.

YouTube gets an average of 14.3 billion total worldwide visits every month.

In May 2022, an online survey in the United States found that around nine out of ten respondents aged between 18 and 34 years had a YouTube account. Similarly, 88 percent of the respondents aged between 35 and 44 years were registered on the popular social video platform YouTube. Registered users appeared to decline among older age groups, with only 66 percent of respondents aged between 45 and 64, as well as 46 percent of respondents aged 65 years and over reporting having a YouTube account.

36.6% of Twitter users are aged 25-34 and make up the biggest age group on the platform. Only 2.4% of Twitter users are aged 13-17.

According to a survey conducted in Japan during fiscal year 2024, YouTube was used by **** percent of the respondents. The penetration rate decreased compared to the previous year due to the inclusion of an additional age group in the survey. A breakdown by age group shows that the video sharing platform was used by a vast majority of people between the ages of 13 and 69.

As of the fourth quarter of 2023, among Norwegian online users aged 18 to 29 years, ** percent of men and ** percent of women were using YouTube. The platform was less popular among the older generations and only ** percent of the women aged 60 years or older used the platform. As of July 2024, Norwegian DJ Alan Walker hosted reportedly had the most popular YouTube channel for users in the country, with almost **** million subscribers. YouTube usage in the Nordics With its mix of user-generated content, professional videos, and on-demand selection, YouTube is undoubtedly one of the most popular digital video platforms for Nordic users. As of 2020, ** percent of YouTube users in Denmark stated that they were using the platform weekly, while the figure rose to ** percent of respondents in the case of Finnish users. In Sweden, users engaging with the popular video platform at least once per week were ** percent of the surveyed YouTube viewers. Digital video usage in the Nordics At the end of 2020, Netflix was the most popular video streaming and download service in Norway, with ** percent of respondents reporting to use the subscription streaming platform, while Norwegian public broadcasting online service NRK ranked second with ** percent of respondents stating their preference for the platform. In 2020, Finland audiences appeared to prefer online TV services like Yle Areena over SVoD services like Netflix, with ** percent of respondents reporting to use the first, and ** percent respondents reporting to use the latter. Additionally, with the global outbreak of COVID-19 pandemic, the popularity of social video platform TikTok grew. During the pandemic, ** percent of the Norwegian digital population, as well as ***** percent of the Finnish digital population reported using TikTok.

There are more male LinkedIn users than females – although it is pretty balanced.

The vast majority of TikTok users are below 30 years old. Approximately 37 million Gen-Zers used TikTok in the US.

A survey from 2023 revealed that one in three respondents in Sweden watched Netflix daily. The highest daily usage rate was observed among children aged nine to 14 years, with nearly 50 percent. In contrast, the share of daily Netflix users amounted to 11 percent in the age group 65 to 85 years.

In 2021, more than eight in 10 video watchers in the United States aged between 18 and 24 years watched videos on YouTube. Among U.S. audiences aged 25 and above, YouTube viewership was 68 percent. Instagram, which introduced its video feature Instagram Reels in August 2020, saw 66 percent of video audiences aged between 18 and 24 years watch video content on the platform in the examined period.

These are the key social media statistics that you need to know.

YouTube's market share in Poland's social media landscape has fluctuated throughout the observed period, reaching a low of **** percent in August 2024. This figure reflects a dynamic digital environment where various platforms compete for user attention. Despite this relatively small market share, YouTube remains a significant player in Poland's online ecosystem, with its influence extending beyond mere percentages. User demographics and engagement YouTube's popularity in Poland was particularly strong among certain demographics. Women and individuals aged 30 to 49 made up the largest portion of the platform's user base in the country. Interestingly, younger audiences also showed high engagement, with boys aged 7 to 14 spending nearly two hours daily on YouTube in 2023. This diverse user profile underscores YouTube's broad appeal across age groups and genders. Content trends and channel growth The platform's content landscape in Poland was dynamic and evolving. "Piosenki" (songs) topped the list of YouTube search queries in 2023, indicating a strong interest in music-related content. As of September 2024, the children's channel "Bazylland" led Polish YouTube channels with **** million subscribers, followed by gamer and vlogger "Blowek" with **** million. These figures highlight the diverse content ecosystem on YouTube in Poland, ranging from entertainment for young audiences to gaming and vlogging content for older viewers.

In 2023, men aged between 25 and 34 years represented the largest demographic on YouTube, with over ** percent of the platform's user base being viewers in this age group. Women in the same age group accounted for approximately ** percent of the platform's audience in France, while approximately ** percent of YouTube viewers were women aged between 18 and 24 years. Overall, the platform's audience was composed by more **** than ****** viewers, as ** percent of men were reported using YouTube in France in 2023.