As of October 2025, India was the country with the largest YouTube audience by far, with approximately 500 million users engaging with the popular social video platform. The United States followed, with 254 million YouTube viewers. Indonesia came in third, with 151 million users watching content on YouTube. The United Kingdom saw 55.5 million internet users engaging with the platform in the examined period. What country has the highest percentage of YouTube users? Saudi Arabia was the country with the highest YouTube penetration worldwide, as nearly 96 percent of the country's digital population engaged with the service. In 2025, YouTube counted 125 million paid subscribers for its YouTube Music and YouTube Premium services. YouTube mobile markets YouTube is among the most popular social media platforms worldwide. In terms of in-app (IAP) revenue, the YouTube app generated approximately 53 million U.S. dollars in the United States in December 2024, as well as 17 million U.S. dollars in Japan.

As of February 2025, 12 percent of the YouTube global audience was composed of male users aged between 25 and 34 years, as well as around 9.7 percent of female users of the same age. Male users aged between 35 and 44 years on the platform accounted for 10.1 percent of the total, while women of the same age using YouTube had an audience share of 8.4 percent in the examined period. YouTube’s global popularity The number of monthly active users on YouTube reached almost 2.5 billion in April 2024, making it the second most popular social network on the internet. The platform's popularity spans all over the world, with India and the United States having the largest YouTube audiences. As of April 2024, the audience of YouTube in India was around 476 million, while the United States recorded a YouTube audience of around 238 million users.

YouTube’s digital revenues One of YouTube's leading monetization methods include advertising, with the company generating around 8.09 billion U.S. dollars in the first quarter of 2024. Additionally, the platform generated over 28 million dollars in the United States through in-app purchases, as well as over 19.2 million U.S. dollars in revenues from mobile app users in Japan.

In 2023, all the analyzed channels with an audience between 50,000 and 55 million subscribers had over 418,000 disliked on YouTube, against the approximately 17 million likes recorded in 2023. In comparison, all the tiny accounts analyzed - which had up to 500 subscribers - managed to accumulate a total of one million likes, as well as 53,600 dislikes and 41,430 comments.

As of February 2025, approximately 54 percent of YouTube users were male. By comparison, female users on the popular social video platform were approximately 46 percent of the total. In the last examined period, the United Arab Emirates and Israel were among the country with the highest YouTube penetration worldwide.

YouTube was launched in 2005. It was founded by three PayPal employees: Chad Hurley, Steve Chen, and Jawed Karim, who ran the company from an office above a small restaurant in San Mateo. The first...

Key YouTube Statistics (Editor’s Choice) YouTube recorded 70 billion monthly active users in March 2023, which includes 55.10% of worldwide active social media users. There have been more than 14 million daily active users currently on YouTube, in the United States of America this platform is accessed by 62% of users. YouTube is touted as the second largest search engine and the second most visited website after Google. Revenue earned by YouTube in the first two quarters of 2023 is around $14.358 billion. In 2023, YouTube Premium and YouTube Music have recorded 80 million subscribers collectively worldwide. YouTube consumers view more than a billion hours of video per day. YouTube has more than 38 million active channels. In the fourth quarter of 2021, YouTube ad revenue has been $8.6 billion. Around 3 million paid subscribers to access YouTube TV. YouTube Premium has around 1 billion paid users. In 2023, YouTube was banned in countries such as China excluding Macau and Hong Kong, Eritrea, Iran, North Korea, Turkmenistan, and South Sudan. With 166 million downloads, the YouTube app has become the second most downloaded entertainment application across the world after Netflix. With 91 million downloads, YouTube Kids has become the sixth most downloaded entertainment app in the world. Nearly 90% of digital consumers access YouTube in the US, making it the most popular social network for watching video content. Over 70% of YouTube viewership takes place on its mobile application. More than 70% of YouTube video content watched by people is suggested by its algorithm. The average duration of a video on YouTube is 12 minutes. An average YouTube user spends 20 minutes and 23 seconds on the platform daily. Around 28% of YouTube videos that are published by popular channels are in the English language. 77% of YouTube users watch comedy content on the platform. With 247 million subscribers, T-Series has become the most subscribed channel on YouTube. Around 50 million users log on to YouTube every day. YouTube's biggest concurrent views record has been at 2.3 billion from when SpaceX has gone live on the platform to unveil Falcon Heavy Rocket. The majority of YouTube users are in the age group of 15 to 35 years in the US. The male-female ratio of YouTube users is 11:9. Apple INC. has been touted as the biggest advertiser on YouTube in 2020 spending $237.15 million. YouTube produced total revenue of $19.7 billion in 2020. As of 2021, the majority of YouTube users (467 million) are from India. It is the most popular platform in the United States with 74 percent of adult users. YouTube contributes to nearly 25% of mobile traffic worldwide. Daily live streaming on YouTube has increased by 45% in total in 2020. In India, around 225 million people are active on the platform each hour as per the 2021 statistics. YouTube Usage and Viewership Statistics #1. YouTube accounts for more than 2 billion monthly active users Around 2.7 billion users log on to YouTube each month. The number of monthly active users of YouTube is expected to grow even further. #2. Around 14.3 billion people visit the platform every month The number of YouTube visitors is far higher compared to Facebook, Amazon, and Instagram. #3. YouTube is accessible across 100 countries in 80 languages. The platform is widely available across different communities and nations. #4. 53.9% of YouTube users are men and 46.1% of women use the platform As of 2023 statistics, 53.9% of men use the platform and 46.1% of women over 18 years are on YouTube. The share in the number of males and females is 1.38 billion and 1.18 billion respectively. Age Group Male Female 18 to 24 8.5% 6% 25 to 34 11.6% 8.6% 35 to 44 9% 7.5% 45 to 54 6.2% 5.7% 55 to 64 4.4% 4.5% Above 65 4.3% 5.4% #5. 99% of YouTube users are active on other social media networks as well. Fewer than 1% of YouTube users are solely dependent on the platform. #6. Users spend around 20 minutes and 23 seconds per day on YouTube on average It is quite a generous amount of time spent on any social network platform. #7. YouTube is the second most visited site worldwide With more than 14 billion visits per month, YouTube has become the second most visited site in the world. However, its parent company Google is the most visited site across the globe. As per the statistics, YouTube is the third most popular searched word on Google. #8. 694000 hours of video content are streamed on YouTube per minute YouTube has outweighed Netflix as well in terms of streaming video content. #9. Over 81% of total internet users have accessed YouTube #10. Nearly 450 million hours of video content are uploaded on YouTube each hour More than 5 billion videos are watched on YouTube per day. #11. India has the maximum numb

This dataset explores YouTube channel information. It includes:

Channel Names Brand Focus (Gaming, Music, etc.) Subscriber Base (Millions) Primary Languages Content Categories (Broad & Specific) Country of Origin This data allows you to:

Analyze trends by language, category, and region. Identify popular content areas in various locations. Benchmark channel performance. Understand viewer demographics for different content types. By leveraging this dataset, you can gain valuable insights into YouTube's content landscape, audience makeup, and evolving trends.

As of June 2023, approximately **** percent of YouTube users in the United States were aged between ** and ** years. ******* users aged ************** accounted for around ** percent of the total. Users aged between ** and ** years represented approximately ** percent of the platform's audience in the United States in the examined period.

Introduction

YouTube Shorts statistics: YouTube Shorts is currently everywhere, and if you are genuinely committed to expanding your reach in 2025, it is essential that you do not overlook it. Billions of views are generated each day, creators are achieving rapid success, and brands are eagerly participating to connect with new audiences.

YouTube Shorts has swiftly established itself as a primary platform for short videos, transforming the way creators present their content and interact with their audience. As an increasing number of individuals seek brief, engaging content, YouTube Shorts is not only influencing new viewing patterns but also providing opportunities for creators to expand their reach and generate income.

At present, the platform has approximately 2 billion monthly active users and around 70 million daily active users. Especially, a majority of Shorts viewers are male, with nearly 40% of them aged between 25 and 44.

At the beginning of 2025, approximately 50.2 percent of YouTube users in the United States were women. By comparison, men made up around 49.8 percent of the platform's user base. From video-hosting to social media YouTube has come a long way from its early 2000s launch as a video-hosting site. As of today, thanks to its social features and the possibility to interact directly with content creators, YouTube is one of the most popular social media platforms worldwide. At the beginning of 2022, the platform counted almost 2.6 billion global users, making it second only to Facebook. A large part of YouTube’s audience is located in the United States, with the country being the second largest market for the popular video platform. In the United States, approximately eight in 10 social media users access YouTube for videos, renting movies and TV shows, live streaming sessions, as well as short-form videos. Video content creators and YouTubers With its proper introduction in English dictionaries around 2016, the term YouTuber has increasingly acquired professional recognition in the media industry. In 2020, it was estimated that YouTube facilitated or supported the creation of 394 thousand jobs in the United States, contributing to the country’s gross domestic product a whopping 20.5 billion U.S. dollars. Despite only a small fraction of content creators on the platform acquiring notoriety and fame, 78 percent of U.S. creators agreed that YouTube had a positive impact on their professional goals. In 2022, the company announced further plans to help creators monetize their efforts on the platform, including a possible marketplace for video NFTs, after iconic YouTube videos like “Charlie Bit my Finger,” and “Nyan Cat” have already been sold for hundreds of thousands of dollars.

About the Dataset : Youtube Views Prediction

This dataset contains information about trending YouTube videos from multiple countries, providing valuable insights for predicting video popularity based on various attributes. The dataset includes both numerical and categorical features that are essential for analyzing viewer behavior, engagement, and trends in content creation. The original source of this dataset can be found at : https://www.kaggle.com/datasets/datasnaek/youtube-new/data

Columns and Their Descriptions:

title: The title of the YouTube video.
channel_title: Name of the channel that published the video.
trending_date: The date the video started trending.
publish_date: The original upload date of the video.
publish_time: The exact time the video was published.
views: The total number of views the video received.
likes: The number of likes the video received.
dislikes: The number of dislikes the video received.
comment_count: The total number of comments on the video.
tags: Keywords or tags associated with the video, helping discoverability.
description: A detailed text description provided by the uploader.
category_id: The category assigned to the video (e.g., Music, Gaming, News).

Business Goals :

Predicting the number of views on youtube videos based on video attributes. The goal is to develop a model that can accurately predict the number of views a video will receive, using various video attributes such as likes, shares, comments, video duration, and more.

Business Metrics :

1. RMSE (Root Mean Squared Error) RMSE is a metric that measures the magnitude of the error between the values predicted by the model (Predicted Views) and the actual values (Actual Views). The lower the RMSE value, the more accurate the model's predictions.

2. R² (Coefficient of Determination) R² measures the extent to which the model can explain the variation in the data. R² values range from 0 to 1, where 1 means the model can explain all the variation in the number of views based on the given attributes, and 0 means the model cannot explain the variation. The higher the R², the better the model is at predicting views and the more relevant the features used in the model.

Model & Evaluation

The machine learning model was evaluated using several approaches, including different pre-processing techniques and multiple ML models. Ultimately, the chosen model for this analysis is the Random Forest Regressor. The final evaluation results show an RMSE of 630.741, indicating an average prediction error of approximately 630.741 units. Additionally, the R² score is 0.9623, meaning that the model explains 96.23% of the variance in the data (number of views). These results were deemed satisfactory and were selected as the final modeling approach for the system and its potential future applications.

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In the third quarter of 2020, it was found that 77 percent of U.S. internet users aged 15 to 25 years accessed YouTube. YouTube in the United States With over 126 million unique monthly viewers, YouTube is by far the most popular online video property in the United States. The platform’s mobile presence is also significant, as YouTube consistently ranks as the most popular mobile app in the United States based on audience reach. The most popular YouTube partner channels consistently attract dozens of millions of viewers and the top YouTube partner channel in the United States as of March 2019 was music label Universal Music Group (UMG), with over 50 million unique viewers. Music on YouTube Music is one of the most popular types of content on YouTube and as of 2019, half of the U.S. population used YouTube to listen to music on a weekly basis. Music videos frequently go viral and attract a large amount of attention upon release: it is not uncommon for popular releases to rack up 100 million video views within a week. Korean pop phenomenon BTS currently holds the record for the fastest viral video to reach 100 million YouTube streams. Their August 2020 release “Dynamite” only needed one day to accomplish the feat.

The "Top 500 Most Subscribed YouTube Channels - June 2024" dataset provides a comprehensive list of the 500 YouTube channels with the highest subscriber counts as of June 2024. This dataset includes detailed information on each channel, such as the channel name, subscriber count, total number of videos, total views, country of origin, category (e.g., entertainment, music, gaming), and the date the channel was created. It serves as a valuable resource for analyzing trends in content popularity, audience engagement, and the geographic distribution of influential YouTube channels. This dataset is useful for researchers, marketers, and content creators aiming to understand the dynamics of YouTube's most popular channels.

Auto-validation metrics for post ID 845305

likes

Educational science programming on digital video platforms such as YouTube wrestle with sometimes significant gender disparities in viewership. When men engage with science and technology content on digital platforms more than women, gender gaps in the understanding of, engagement with, and interest in STEM may intensify. Therefore, there is a critical need for research aiming to aid in our understanding of these gender differences. This study provides evidence that the gender gaps may exist not in the use of YouTube itself, but in the engagement with science and technology content on the platform. Furthermore, there are gender differences in the reasons for engaging with such content, with women, perhaps, more motivated by instrumental purposes than to satisfy their science curiosity.

Educational YouTube Channels Market Outlook

According to our latest research, the global Educational YouTube Channels market size reached USD 3.67 billion in 2024, reflecting a robust expansion driven by the increasing adoption of digital learning platforms. The market is expected to grow at a CAGR of 13.2% from 2025 to 2033, with the forecasted market size projected to reach USD 10.23 billion by 2033. This growth is primarily fueled by the rising demand for accessible, engaging, and personalized educational content worldwide, as well as the proliferation of internet-enabled devices and the widespread popularity of YouTube as a preferred platform for learning.

One of the most significant growth factors propelling the Educational YouTube Channels market is the global shift towards online education and e-learning. The COVID-19 pandemic acted as a catalyst, accelerating the adoption of digital platforms for educational purposes. Both formal academic institutions and informal learners have turned to YouTube for its vast repository of free and premium content, which caters to a wide array of subjects and skill levels. The flexibility, convenience, and interactive nature of YouTube videos have made them highly attractive for learners seeking alternatives to traditional classroom settings. Additionally, the platform's powerful recommendation algorithms and community features foster higher engagement and repeat usage, further driving market growth.

Another key driver behind the expansion of the Educational YouTube Channels market is the increasing focus on lifelong learning and skill development. In a rapidly changing job market, professionals and adult learners are leveraging YouTube to acquire new skills, prepare for certifications, or keep up with industry trends. The platform’s diversity of content, ranging from STEM subjects to language learning and vocational training, supports learners of all ages and backgrounds. Moreover, the integration of interactive features such as quizzes, live streams, and peer discussions enhances the learning experience and encourages active participation, making YouTube an indispensable tool for continuous education.

The monetization potential of educational content on YouTube has also attracted a growing number of content creators, educational institutions, and edtech companies. With multiple revenue streams such as advertising, subscriptions, sponsorships, and merchandise, content providers are incentivized to produce high-quality, innovative educational videos. This competitive environment has led to a continuous improvement in content standards and the emergence of niche channels catering to specialized audiences. The accessibility of YouTube on mobile devices and the platform’s global reach have further democratized education, making quality learning resources available to underserved regions and diverse populations.

From a regional perspective, the Educational YouTube Channels market demonstrates strong growth across all major geographies, with particularly high adoption rates in Asia Pacific and North America. Asia Pacific, driven by countries such as India, China, and Indonesia, leads in terms of user base and content consumption due to its large population of school-age children and young adults, combined with rapid digitalization. North America follows closely, characterized by a mature digital ecosystem and a culture of lifelong learning. Europe, Latin America, and the Middle East & Africa are also witnessing increased engagement, supported by government initiatives, expanding internet access, and a growing emphasis on digital literacy. These trends indicate a vibrant and competitive global market landscape for educational YouTube channels.

Content Type Analysis

The content type segment within the Educational YouTube Channels market is highly diversified, encompassing areas such as STEM education, language learning, arts & humanities, test preparation, skill development, and other specialized topics. STEM education channels have emerged as a dominant force, catering to the surging demand for science, technology, engineering, and mathematics content among students and professionals alike. These channels often leverage visually engaging formats, real-world demonstrations, and interactive problem-solving sessions to simplify complex concepts, making them highly effective for both K-12 and higher education audiences. The popularity of STEM channels is furt

This dataset contains statistics related to the Unleashed You tube channel (UnleashedADL). Unleashed is an open data competition, an initiative of the Office for Digital Government, Department of the Premier and Cabinet. The data is used to monitor the level of engagement activity with the audience, and make the communication effective in regards to the event.

Higher ranking videos have ranks closer to 1 and lower ranking videos have ranks closer to 12. In this table, the videos are sorted by their median ranking. Percent of viewers that are women from YouTube data are also shown.

The most subscribed YouTube channels in the world are split evenly between brands and individual YouTubers. Many of the most successful company channels actually serve Indian audiences – such as T-Series, SET India, and Zee Music Company. All of these specialize in movies and music, often with Bollywood ties. One name even features twice on our Top 50 list: The main T-Series channel is the second-most subscribed YouTube channel in the world, at over 300 million subs, while its devotional movies channel Bhakti Sagar ranks 27th. Among the 6 non-corporate YouTubers in the Top 10 are the overall leader MrBeast, three kids’ content creators – Kids Diana Show, Like Nastya, and Vlad and Niki – and two newer additions, the Stokes Twins and KIMPRO. They both recently passed by PewDiePie, who has now dropped out of the leaders of the pack. You won’t be surprised that the creator with the most subscribers on the platform is Jimmy Donaldson. After shooting past long-time leader T-Series and first cracking the magic 300 million in mid-2024, then 400 million in June 2025, MrBeast now holds at over 440 million. It's an outsize fanbase that earns him an outsize income. We’ve also already mentioned just how popular child YouTubers are. Today, Vlad and Niki hold the #2 creator spot with 146 million subs, now pulling ahead of Kids Diana Show at 137 million (#3). Next come the Stokes Twins, Alan and Alex, who rocketed up this entire list last year to become the #4 creators and the #7 top subscribed channel overall. The twin’s antics are now followed by a cool 132 million YouTube subscribers. Like Nastya is not far behind in spot #5, at some 131 million subscribers. The #6 creator channel is the South Korean comedy skit channel 김프로KIMPRO, which features the eponymous Kim Pro and a variable cast of female creators. At nearly 122 million subs, KIMPRO is already the #10 most subscribed channel in the world. It, too, has been growing rapidly, adding millions of fans every month. A few weeks ago, Kim overtook a former long-term subs leader, video game player PewDiePie AKA Felix Kjellberg (110 million, #7 creator). Kjellberg's channel updates only sporadically, though. It leaked about a million followers over the last year, but now seems to be rebounding. Rank #8 now belongs to Shorts star Alan Chikin Chow on Alan's Universe. Chow's comedic talent has earned him 97 million followers - more than triple what he had a year ago, when he was crowned (once more) the most famous Shorts YouTuber. On the list since the first days of 2025 is Instagram, TikTok and YouTube phenomenon Alejo Igoa, an Argentinian comedian filming silly stuff with his friends. At some 92 million subs, he's already the #9 creator on this list – and he's been climbing fast. Not far behind him comes the comedy skit channel A4, run by a team of Belarusian creators. They've amassed 90 million subscribers. After edging onto the top 50 list at the beginning of last year, A4 are now #20 overall, and the #10 creator channel. Next up is Indian family comedy channel KL BRO Biju Rithvik, which made it onto this list just a few months ago, now with more than 77 million subscribers. This makes them the #11 creator channel. About to overtake them is Topper Guild - the TikTok personality whose first dubious claim to fame was wasting food for views, and who has now moved on to glitzy MrBeast-style clips. Having entered the list only in March, he is already the #12 creator with some 77 million fans. This leaves ex-NASA and Apple engineer Mark Rober in spot #13. His eponymous DIY engineering and science channel now holds 71 million subs – and continues to grow steadily, if slowly. About half a million subs behind him is Uruguayan comedy-horror YouTuber Fede Vigevani. Listed here for a bit more than a year - since June 2024 - he today has nearly 70 million subscribers, which earns him the #14 creator spot. Additionally, he is the single most-watched Spanish-speaking creator (just ahead of YOLO - see below). The third newbie in 2025 is Japanese Short and TikTok creator ISSEI / いっせい, AKA issei0806, whose funny travelogues and parodies of popular content formats launched him onto this list only in June. Issei has already climbed to nearly 68 million subs and to the #15 creator spot. 2025's fourth new entry are the guys from YOLO AVENTURAS, a Mexico-based pranks, comedy and MrBeast-style challenge channel around Venezuelan Flavio Andrés Broianigo Muñoz (aka YOLO) and his siblings. Their 65 million subscribers make them the #16 creator channel. And: We're optimistic that they'll stay with us. Pretty fresh on #17 with some 64 million subscribers comes Indian child sensation Anaya Kandhal. A month ago, she finally shouldered Dude Perfect out of the top 50 YouTubers - despite their big plans. Anaya's channel is also #50 overall, neatly capping off this list.