As of October 2025, male users aged 25 to 34 years accounted for **** percent of YouTube’s global audience, while female users in the same age group represented around *** percent. This made the 25-to-34 age bracket the platform’s largest audience segment worldwide. YouTube’s global popularity The number of monthly active users on YouTube reached almost *** billion in April 2024, making it the second most popular social network on the internet. The platform's popularity spans all over the world, with India and the United States having the largest YouTube audiences. As of April 2024, the audience of YouTube in India was around *** million, while the United States recorded a YouTube audience of around *** million users.

YouTube’s digital revenues One of YouTube's leading monetization methods include advertising, with the company generating around **** billion U.S. dollars in the first quarter of 2024. Additionally, the platform generated over ** million dollars in the United States through in-app purchases, as well as over **** million U.S. dollars in revenues from mobile app users in Japan.

As of June 2023, approximately **** percent of YouTube users in the United States were aged between ** and ** years. ******* users aged ************** accounted for around ** percent of the total. Users aged between ** and ** years represented approximately ** percent of the platform's audience in the United States in the examined period.

In the third quarter of 2020, it was found that 77 percent of U.S. internet users aged 15 to 25 years accessed YouTube. YouTube in the United States With over 126 million unique monthly viewers, YouTube is by far the most popular online video property in the United States. The platform’s mobile presence is also significant, as YouTube consistently ranks as the most popular mobile app in the United States based on audience reach. The most popular YouTube partner channels consistently attract dozens of millions of viewers and the top YouTube partner channel in the United States as of March 2019 was music label Universal Music Group (UMG), with over 50 million unique viewers. Music on YouTube Music is one of the most popular types of content on YouTube and as of 2019, half of the U.S. population used YouTube to listen to music on a weekly basis. Music videos frequently go viral and attract a large amount of attention upon release: it is not uncommon for popular releases to rack up 100 million video views within a week. Korean pop phenomenon BTS currently holds the record for the fastest viral video to reach 100 million YouTube streams. Their August 2020 release “Dynamite” only needed one day to accomplish the feat.

This dataset provides a snapshot of YouTube's global reach, presenting user statistics and penetration rates by country primarily for the year 2024, with comparative figures from 2023. It includes the estimated number of unique monthly users (in millions) and the calculated penetration rate (as a percentage of the population) for dozens of countries across the globe.

Context:

The data highlights key markets like India, the United States, Brazil, Indonesia, and Mexico, which lead in total user numbers. It also sheds light on countries with high penetration rates, such as Bahrain and Qatar, indicating widespread adoption within their populations. The dataset is based on aggregated statistics reflecting YouTube's position as a leading global video-sharing platform, owned by Alphabet (Google), with billions of active users worldwide.

Inspiration:

This dataset was created to offer a clear, comparative view of YouTube's user base across different countries, enabling analysis of market size, growth trends (comparing 2024 to 2023), and digital media adoption rates globally. It can be valuable for market researchers, digital marketers, analysts, and anyone interested in the global distribution of online media consumption.

YouTube was launched in 2005. It was founded by three PayPal employees: Chad Hurley, Steve Chen, and Jawed Karim, who ran the company from an office above a small restaurant in San Mateo. The first...

As of October 2025, India was the country with the largest YouTube audience by far, with approximately 500 million users engaging with the popular social video platform. The United States followed, with 254 million YouTube viewers. Indonesia came in third, with 151 million users watching content on YouTube. The United Kingdom saw 55.5 million internet users engaging with the platform in the examined period. What country has the highest percentage of YouTube users? Saudi Arabia was the country with the highest YouTube penetration worldwide, as nearly 96 percent of the country's digital population engaged with the service. In 2025, YouTube counted 125 million paid subscribers for its YouTube Music and YouTube Premium services. YouTube mobile markets YouTube is among the most popular social media platforms worldwide. In terms of in-app (IAP) revenue, the YouTube app generated approximately 53 million U.S. dollars in the United States in December 2024, as well as 17 million U.S. dollars in Japan.

Key YouTube Statistics (Editor’s Choice) YouTube recorded 70 billion monthly active users in March 2023, which includes 55.10% of worldwide active social media users. There have been more than 14 million daily active users currently on YouTube, in the United States of America this platform is accessed by 62% of users. YouTube is touted as the second largest search engine and the second most visited website after Google. Revenue earned by YouTube in the first two quarters of 2023 is around $14.358 billion. In 2023, YouTube Premium and YouTube Music have recorded 80 million subscribers collectively worldwide. YouTube consumers view more than a billion hours of video per day. YouTube has more than 38 million active channels. In the fourth quarter of 2021, YouTube ad revenue has been $8.6 billion. Around 3 million paid subscribers to access YouTube TV. YouTube Premium has around 1 billion paid users. In 2023, YouTube was banned in countries such as China excluding Macau and Hong Kong, Eritrea, Iran, North Korea, Turkmenistan, and South Sudan. With 166 million downloads, the YouTube app has become the second most downloaded entertainment application across the world after Netflix. With 91 million downloads, YouTube Kids has become the sixth most downloaded entertainment app in the world. Nearly 90% of digital consumers access YouTube in the US, making it the most popular social network for watching video content. Over 70% of YouTube viewership takes place on its mobile application. More than 70% of YouTube video content watched by people is suggested by its algorithm. The average duration of a video on YouTube is 12 minutes. An average YouTube user spends 20 minutes and 23 seconds on the platform daily. Around 28% of YouTube videos that are published by popular channels are in the English language. 77% of YouTube users watch comedy content on the platform. With 247 million subscribers, T-Series has become the most subscribed channel on YouTube. Around 50 million users log on to YouTube every day. YouTube's biggest concurrent views record has been at 2.3 billion from when SpaceX has gone live on the platform to unveil Falcon Heavy Rocket. The majority of YouTube users are in the age group of 15 to 35 years in the US. The male-female ratio of YouTube users is 11:9. Apple INC. has been touted as the biggest advertiser on YouTube in 2020 spending $237.15 million. YouTube produced total revenue of $19.7 billion in 2020. As of 2021, the majority of YouTube users (467 million) are from India. It is the most popular platform in the United States with 74 percent of adult users. YouTube contributes to nearly 25% of mobile traffic worldwide. Daily live streaming on YouTube has increased by 45% in total in 2020. In India, around 225 million people are active on the platform each hour as per the 2021 statistics. YouTube Usage and Viewership Statistics #1. YouTube accounts for more than 2 billion monthly active users Around 2.7 billion users log on to YouTube each month. The number of monthly active users of YouTube is expected to grow even further. #2. Around 14.3 billion people visit the platform every month The number of YouTube visitors is far higher compared to Facebook, Amazon, and Instagram. #3. YouTube is accessible across 100 countries in 80 languages. The platform is widely available across different communities and nations. #4. 53.9% of YouTube users are men and 46.1% of women use the platform As of 2023 statistics, 53.9% of men use the platform and 46.1% of women over 18 years are on YouTube. The share in the number of males and females is 1.38 billion and 1.18 billion respectively. Age Group Male Female 18 to 24 8.5% 6% 25 to 34 11.6% 8.6% 35 to 44 9% 7.5% 45 to 54 6.2% 5.7% 55 to 64 4.4% 4.5% Above 65 4.3% 5.4% #5. 99% of YouTube users are active on other social media networks as well. Fewer than 1% of YouTube users are solely dependent on the platform. #6. Users spend around 20 minutes and 23 seconds per day on YouTube on average It is quite a generous amount of time spent on any social network platform. #7. YouTube is the second most visited site worldwide With more than 14 billion visits per month, YouTube has become the second most visited site in the world. However, its parent company Google is the most visited site across the globe. As per the statistics, YouTube is the third most popular searched word on Google. #8. 694000 hours of video content are streamed on YouTube per minute YouTube has outweighed Netflix as well in terms of streaming video content. #9. Over 81% of total internet users have accessed YouTube #10. Nearly 450 million hours of video content are uploaded on YouTube each hour More than 5 billion videos are watched on YouTube per day. #11. India has the maximum numb

Comprehensive YouTube channel statistics for YouTube Viewers, featuring 12,800,000 subscribers and 353,049,018 total views. This dataset includes detailed performance metrics such as subscriber growth, video views, engagement rates, and estimated revenue. The channel operates in the Technology category and is based in US. Track 165 videos with daily and monthly performance data, including view counts, subscriber changes, and earnings estimates. Analyze growth trends, engagement patterns, and compare performance against similar channels in the same category.

As of November 2023, approximately ** percent of internet users aged between 16 and 24 years in the United Kingdom (UK) reported watching videos on YouTube. In comparison, ** percent of users aged between 45 and 64 years in the UK reported engaging with the popular platform to watch videos as of the examined period.

YouTube gets an average of 14.3 billion total worldwide visits every month.

YouTube Video and Channel Analysis

YouTube Video and Channel Statistics

By VISHWANATH SESHAGIRI [source]

About this dataset

This dataset contains valuable information about YouTube videos and channels, including various metrics related to views, likes, dislikes, comments, and other related statistics. The dataset consists of 9 direct features and 13 indirect features. The direct features include the ratio of comments on a video to the number of views on the video (comments/views), the total number of subscribers of the channel (subscriberCount), the ratio of likes on a video to the number of subscribers of the channel (likes/subscriber), the total number of views on the channel (channelViewCount), and several other informative ratios such as views/elapsedtime, totalviews/channelelapsedtime, comments/subscriber, views/subscribers, dislikes/subscriber.

The dataset also includes indirect features that are derived from YouTube's API. These indirect features provide additional insights into videos and channels by considering factors such as dislikes/views ratio, channelCommentCount (total number of comments on the channel), likes/dislikes ratio, totviews/totsubs ratio (total views on a video to total subscribers of a channel), and more.

The objective behind analyzing this dataset is to establish statistical relationships between videos and channels within YouTube. Furthermore, this analysis aims to form a topic tree based on these statistical relations.

For further exploration or utilization purposes beyond this dataset description document itself, you can refer to relevant repositories such as the GitHub repository associated with this dataset where you might find useful resources that complement or expand upon what is available in this dataset.

Overall,this comprehensive collection provides diverse insights into YouTube video and channel metadata for conducting statistical analyses in order to better understand viewer engagement patterns varies parameters across different channels. With its range from basic counts like subscriber counts,counting no.of viewership per minute , timing vs viewership rate ,text related user responses etc.,this detailed Youtube Dataset will assist in making informed decisions regarding channel optimization,more effective targeting and creation of content that will appeal to the target audience

How to use the dataset

This dataset provides valuable information about YouTube videos and their corresponding channels. With this data, you can perform statistical analysis to gain insights into various aspects of YouTube video and channel performance. Here is a guide on how to effectively use this dataset for your analysis:

• Understanding the Columns:
  • totalviews/channelelapsedtime: The ratio of total views of a video to the elapsed time of the channel.
  • channelViewCount: The total number of views on the channel.
  • likes/subscriber: The ratio of likes on a video to the number of subscribers of the channel.
  • views/subscribers: The ratio of views on a video to the number of subscribers of the channel.
  • subscriberCount: The total number of subscribers of the channel.
  • dislikes/views: The ratio

Research Ideas

• Predicting the popularity of YouTube videos: By analyzing the various ratios and metrics in this dataset, such as comments/views, likes/subscriber, and views/subscribers, one can build predictive models to estimate the popularity or engagement level of YouTube videos. This can help content creators or businesses understand which types of videos are likely to be successful and tailor their content accordingly.
• Analyzing channel performance: The dataset provides information about the total number of views on a channel (channelViewCount), the number of subscribers (subscriberCount), and other related statistics. By examining metrics like views/elapsedtime and totalviews/channelelapsedtime, one can assess how well a channel is performing over time. This analysis can help content creators identify trends or patterns in their viewership and make informed decisions about their video strategies.
• Understanding audience engagement: Ratios like comments/subscriber, likes/dislikes, dislikes/subscriber provide insights into how engaged a channel's subscribers are with its content. By examining these ratios across multiple videos or channels, one can identify trends in audience behavior and preferences. For example, a high ratio of comments/subscriber may indicate strong community participation and active discussion around the videos posted by a particular YouTuber or channel

Acknowledgements

If you use this dataset in y...

Comprehensive YouTube channel statistics for Counting Countries, featuring 307,000 subscribers and 82,543,876 total views. This dataset includes detailed performance metrics such as subscriber growth, video views, engagement rates, and estimated revenue. The channel operates in the Travel category and is based in US. Track 332 videos with daily and monthly performance data, including view counts, subscriber changes, and earnings estimates. Analyze growth trends, engagement patterns, and compare performance against similar channels in the same category.

Comprehensive YouTube channel statistics for FAN 1OK, featuring 389,000 subscribers and 79,585,711 total views. This dataset includes detailed performance metrics such as subscriber growth, video views, engagement rates, and estimated revenue. The channel operates in the Entertainment category and is based in IN. Track 330 videos with daily and monthly performance data, including view counts, subscriber changes, and earnings estimates. Analyze growth trends, engagement patterns, and compare performance against similar channels in the same category.

The YouTube Insights dataset offers valuable data for researchers, data scientists, and YouTube enthusiasts to explore video performance and engagement. This dataset focuses on key elements such as video titles, view counts, analytics, and subtitles.

With a wide range of YouTube videos, spanning various genres and upload dates, this dataset provides insights into video popularity and audience engagement. Researchers can analyze video titles to understand effective strategies for capturing viewer attention. View counts offer quantitative measures of video popularity, while analytics data provides metrics like likes, dislikes, comments, and shares.

The inclusion of subtitles enhances the dataset, enabling language pattern analysis, sentiment analysis, and keyword extraction. Researchers can uncover correlations between subtitles and video content to gain a deeper understanding of audience preferences and behavior.

The YouTube Insights dataset empowers users to discover valuable insights into YouTube's ecosystem, optimizing content creation and engagement strategies. It serves as a foundation for research, analysis, and innovation in the realm of online video platforms.

Comprehensive YouTube channel statistics for Hera - Age of Empires 2, featuring 205,000 subscribers and 140,907,891 total views. This dataset includes detailed performance metrics such as subscriber growth, video views, engagement rates, and estimated revenue. The channel operates in the Gaming category and is based in CA. Track 2,730 videos with daily and monthly performance data, including view counts, subscriber changes, and earnings estimates. Analyze growth trends, engagement patterns, and compare performance against similar channels in the same category.

63% female, 37% male; top age groups 25–34 and 35–44; audience locations: USA, Canada, UK, Germany, UAE; social reach of 200K followers across Instagram, Facebook, YouTube, TikTok and Pinterest.

At the beginning of 2025, approximately 50.2 percent of YouTube users in the United States were women. By comparison, men made up around 49.8 percent of the platform's user base. From video-hosting to social media YouTube has come a long way from its early 2000s launch as a video-hosting site. As of today, thanks to its social features and the possibility to interact directly with content creators, YouTube is one of the most popular social media platforms worldwide. At the beginning of 2022, the platform counted almost 2.6 billion global users, making it second only to Facebook. A large part of YouTube’s audience is located in the United States, with the country being the second largest market for the popular video platform. In the United States, approximately eight in 10 social media users access YouTube for videos, renting movies and TV shows, live streaming sessions, as well as short-form videos. Video content creators and YouTubers With its proper introduction in English dictionaries around 2016, the term YouTuber has increasingly acquired professional recognition in the media industry. In 2020, it was estimated that YouTube facilitated or supported the creation of 394 thousand jobs in the United States, contributing to the country’s gross domestic product a whopping 20.5 billion U.S. dollars. Despite only a small fraction of content creators on the platform acquiring notoriety and fame, 78 percent of U.S. creators agreed that YouTube had a positive impact on their professional goals. In 2022, the company announced further plans to help creators monetize their efforts on the platform, including a possible marketplace for video NFTs, after iconic YouTube videos like “Charlie Bit my Finger,” and “Nyan Cat” have already been sold for hundreds of thousands of dollars.

This dataset explores YouTube channel information. It includes:

Channel Names Brand Focus (Gaming, Music, etc.) Subscriber Base (Millions) Primary Languages Content Categories (Broad & Specific) Country of Origin This data allows you to:

Analyze trends by language, category, and region. Identify popular content areas in various locations. Benchmark channel performance. Understand viewer demographics for different content types. By leveraging this dataset, you can gain valuable insights into YouTube's content landscape, audience makeup, and evolving trends.

Description

The dataset, obtained through data extraction from top YouTube streamers using the HypeAuditor platform, contains valuable information related to the presence and performance of these content creators on the world's largest video-sharing platform. Below is a description of each of the variables included in the dataset:

• Rank: This variable indicates the position or ranking of the streamer on the list of top YouTube streamers. A lower number signifies a higher ranking.

• Username: It is the streamer's username on YouTube, allowing for the unique identification of each content creator.

• Categories: Represents the categories in which the streamer has tagged their content. Categories can span a wide variety of topics, including gaming, beauty, fashion, travel, comedy, and more.

• Subscribers: Indicates the average number of subscribers the streamer's YouTube channel has. This value represents the regular following of content by the audience.

• Country: Country where the content creator is located. This can provide insights into the primary audience of the creator and their base of operations.

• Visits: This variable records the average number of accumulated visits to the streamer's channel. It represents the average number of times the creator's videos have been viewed by viewers.

• Likes: Indicates the average number of "Likes" received on the streamer's videos. "Likes" are an engagement metric that shows how many viewers appreciate the content.

• Comments: Reflects the average number of comments left on the streamer's videos. Comments are an important form of audience interaction and participation.

• Links: Provides links or URLs to the streamer's YouTube channels, allowing direct access to their content.

Potential Uses of the Dataset:

• Trend Analysis: The data can be used to identify emerging trends in the most popular content categories and the growth of new streamers on the platform.

• Audience Study: It helps in understanding the average geography of the audience and content preferences in different regions worldwide.

• Marketing Strategy: Brands and companies can use this data to identify suitable streamers for collaborations and marketing campaigns based on their average performance metrics.

• Benchmarking: Streamers can compare their average performance with that of other creators in terms of subscribers, visits, likes, and comments.

• Content Creator Community Research: Researchers can utilize this dataset to study the YouTube content creator community and its impact on the platform.

• Content Recommendations: Recommendation platforms can use this data to enhance video recommendations to users based on average categories and performance metric averages.

• Audience Engagement Analysis: Average comments and likes can be analyzed to gain insights into average audience participation and engagement.

You can check the scraping code here

Introduction

YouTube Statistics: YouTube was founded on April 14th, 2005, by three PayPal employees, Jawed Karim, Steve Chen, and Chad Hurley. They started the company in an office above a small restaurant in San Mateo. The platform now has almost 2.49 billion active users monthly and has grown significantly over the years. 47% of internet users worldwide use YouTube each month.

YouTube serves as both a social media platform and a search engine, allowing direct interaction with the audience and the creation of content that can be easily found by users. Let's explore more YouTube statistics.