As of February 2025, India was the country with the largest YouTube audience by far, with approximately 491 million users engaging with the popular social video platform. The United States followed, with around 253 million YouTube viewers. Brazil came in third, with 144 million users watching content on YouTube. The United Kingdom saw around 54.8 million internet users engaging with the platform in the examined period. What country has the highest percentage of YouTube users? In July 2024, the United Arab Emirates was the country with the highest YouTube penetration worldwide, as around 94 percent of the country's digital population engaged with the service. In 2024, YouTube counted around 100 million paid subscribers for its YouTube Music and YouTube Premium services. YouTube mobile markets In 2024, YouTube was among the most popular social media platforms worldwide. In terms of revenues, the YouTube app generated approximately 28 million U.S. dollars in revenues in the United States in January 2024, as well as 19 million U.S. dollars in Japan.

As of February 2025, ** percent of the YouTube global audience was composed of male users aged between 25 and 34 years, as well as around *** percent of female users of the same age. Male users aged between 35 and 44 years on the platform accounted for **** percent of the total, while women of the same age using YouTube had an audience share of *** percent in the examined period. YouTube’s global popularity The number of monthly active users on YouTube reached almost *** billion in April 2024, making it the second most popular social network on the internet. The platform's popularity spans all over the world, with India and the United States having the largest YouTube audiences. As of April 2024, the audience of YouTube in India was around *** million, while the United States recorded a YouTube audience of around *** million users.

YouTube’s digital revenues One of YouTube's leading monetization methods include advertising, with the company generating around **** billion U.S. dollars in the first quarter of 2024. Additionally, the platform generated over ** million dollars in the United States through in-app purchases, as well as over **** million U.S. dollars in revenues from mobile app users in Japan.

YouTube was launched in 2005. It was founded by three PayPal employees: Chad Hurley, Steve Chen, and Jawed Karim, who ran the company from an office above a small restaurant in San Mateo. The first...

YouTube Video and Channel Analytics

YouTube Video and Channel Analytics: Statistics and Features

By VISHWANATH SESHAGIRI [source]

About this dataset

The YouTube Video and Channel Metadata dataset is a comprehensive collection of data related to YouTube videos and channels. It consists of various features and statistics that provide insights into the performance and engagement of videos, as well as the overall popularity and success of channels.

The dataset includes both direct features, such as total views, channel elapsed time, channel ID, video category ID, channel view count, likes per subscriber, dislikes per subscriber, comments per subscriber, and more. Additionally, there are indirect features derived from YouTube's API that provide additional metrics for analysis.

One important aspect covered in this dataset is the ratio between certain metrics. For example: - The totalviews/channelelapsedtime ratio represents the average number of views a video has received relative to the elapsed time since the channel was created. - The likes/dislikes ratio indicates the proportion of likes on a video compared to dislikes. - The views/subscribers ratio showcases how engaged subscribers are by measuring the number of views relative to the number of subscribers.

Other metrics explored in this dataset include comments/views ratio (representing viewer engagement), dislikes/views ratio (measuring viewer sentiment), comments/subscriber ratio (indicating community participation), likes/subscriber ratio (reflecting audience loyalty), dislikes/subscriber ratio (highlighting dissatisfaction levels), total number of subscribers for a channel (subscriberCount), total views on a channel (channelViewCount), total number of comments on a channel (channelCommentCount), among others.

By analyzing these features and statistics within this dataset, researchers or data analysts can gain valuable insights into various aspects related to YouTube videos and channels. Furthermore, it may be possible to build statistical relationships between videos based on their performance characteristics or even develop topic trees based on similarities between different content categories. This dataset serves as an excellent resource for studying YouTube's ecosystem comprehensively.

For accessing additional resources related to this dataset or exploring code repositories associated with it, users can refer to the provided GitHub repository

How to use the dataset

Introduction:

Step 1: Understanding the Dataset Start by familiarizing yourself with the columns in the dataset. Here are some key features to pay attention to:

• totalviews/channelelapsedtime: The ratio of total views of a video to the elapsed time of the channel.
• channelViewCount: The total number of views on the channel.
• likes/subscriber: The ratio of likes on a video to the number of subscribers of the channel.
• views/subscribers: The ratio of views on a video to the number of subscribers of the channel.
• subscriberCount: The total number of subscribers for a channel.
• dislikes/views: The ratio of dislikes on a video to its total views.
• comments/subscriber: The ratio comments on a video receive per subscriber count.

Step 2: Determining Data Analysis Objectives Define your objectives or research questions before diving into data analysis using this dataset. For example, you may want to explore relationships between viewership, engagement metrics, and various attributes such as category ID or elapsed time.

Step 3: Analyzing Relationships between Variables Use statistical techniques like correlation analysis or visualization tools like scatter plots, bar graphs, or heatmaps to understand relationships between variables in this dataset.

For example: - Plotting totalviews/channelelapsedtime against channelViewCount can help identify patterns between overall video popularity and channels' view count growth over time. - Comparing likes/dislikes with comments/views can give insights into viewer engagement levels across different videos.

Step 4: Building Machine Learning Models (Optional) If your objective includes predictive analysis or building machine learning models, select relevant features as predictors and the target variable (e.g., totalviews/channelelapsedtime) for training and evaluation.

You can use various algorithms such as linear regression, decision trees, or neural networks to predict video performance or channel growth based on available attributes.

Step 5: Evaluating Model Performance Assess the predictive model's performance using appropriate evaluation metrics like mean square...

The global number of Youtube users in was forecast to continuously increase between 2024 and 2029 by in total ***** million users (+***** percent). After the ninth consecutive increasing year, the Youtube user base is estimated to reach *** billion users and therefore a new peak in 2029. Notably, the number of Youtube users of was continuously increasing over the past years.User figures, shown here regarding the platform youtube, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Youtube users in countries like Africa and South America.

This dataset contains statistics related to the Unleashed You tube channel (UnleashedADL). Unleashed is an open data competition, an initiative of the Office for Digital Government, Department of the Premier and Cabinet. The data is used to monitor the level of engagement activity with the audience, and make the communication effective in regards to the event.

The number of Youtube users in India was forecast to continuously increase between 2024 and 2029 by in total ***** million users (+***** percent). After the ninth consecutive increasing year, the Youtube user base is estimated to reach ****** million users and therefore a new peak in 2029. Notably, the number of Youtube users of was continuously increasing over the past years.User figures, shown here regarding the platform youtube, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Youtube users in countries like Sri Lanka and Nepal.

Overview

This dataset contains evaluation metrics for various Automatic Speech Recognition (ASR) models on Moroccan Darija. This dataset contains Word Error Rate (WER) and Character Error Rate (CER) metrics for different ASR models evaluated on a common evaluation set. These metrics are standard measurements used to assess the accuracy of speech recognition systems.

WER (Word Error Rate): Measures the percentage of words that were incorrectly predicted. Lower values indicate… See the full description on the dataset page: https://huggingface.co/datasets/BounharAbdelaziz/Moroccan-Darija-Youtube-Commons-Metrics.

Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

As of January 2024, Instagram was slightly more popular with men than women, with men accounting for 50.6 percent of the platform’s global users. Additionally, the social media app was most popular amongst younger audiences, with almost 32 percent of users aged between 18 and 24 years.

              Instagram’s Global Audience

              As of January 2024, Instagram was the fourth most popular social media platform globally, reaching two billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing.
              As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, followed by the United States with 169.7 million users.

              Who is winning over the generations?

              Even though Instagram’s audience is almost twice the size of TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly amongst younger audiences. TikTok was the most downloaded mobile app globally in 2022, generating 672 million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.

In 2021, YouTube's user base in the United Kingdom amounts to approximately ***** million users. The number of YouTube users in the United Kingdom is projected to reach ***** million users by 2025. User figures have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

News dissemination plays a vital role in supporting people to incorporate beneficial actions during public health emergencies, thereby significantly reducing the adverse influences of events. Based on big data from YouTube, this research study takes the declaration of COVID-19 National Public Health Emergency (PHE) as the event impact and employs a DiD model to investigate the effect of PHE on the news dissemination strength of relevant videos. The study findings indicate that the views, comments, and likes on relevant videos significantly increased during the COVID-19 public health emergency. Moreover, the public’s response to PHE has been rapid, with the highest growth in comments and views on videos observed within the first week of the public health emergency, followed by a gradual decline and returning to normal levels within four weeks. In addition, during the COVID-19 public health emergency, in the context of different types of media, lifestyle bloggers, local media, and institutional media demonstrated higher growth in the news dissemination strength of relevant videos as compared to news & political bloggers, foreign media, and personal media, respectively. Further, the audience attracted by related news tends to display a certain level of stickiness, therefore this audience may subscribe to these channels during public health emergencies, which confirms the incentive mechanisms of social media platforms to foster relevant news dissemination during public health emergencies. The proposed findings provide essential insights into effective news dissemination in potential future public health events.

Which county has the most Facebook users?

              There are more than 378 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 193.8 million, 119.05 million, and 112.55 million Facebook users respectively.

              Facebook – the most used social media

              Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3,5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising.

              Facebook usage by device
              As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

As of April 2024, Bahrain was the country with the highest Instagram audience reach with 95.6 percent. Kazakhstan also had a high Instagram audience penetration rate, with 90.8 percent of the population using the social network. In the United Arab Emirates, Turkey, and Brunei, the photo-sharing platform was used by more than 85 percent of each country's population.

As of February 2025, around 322 million people in the United States accessed the internet, making it one of the largest online markets worldwide. The country currently ranks third after China and India by the online audience size. Overview of internet usage in the United States The digital population in the United States has constantly increased in recent years. Among the most common reasons is the growing accessibility of broadband internet. A big part of the country's digital audience accesses the web via mobile phones. In 2024, the country saw an estimated 97.1 percent mobile internet user penetration. According to a 2024 survey, over 51 percent of U.S. women and 43 percent of men said it is important to them to have mobile internet access anywhere, at any time. Another 41 percent of respondents could not imagine their everyday life without the internet. Google and YouTube are the most visited websites in the country, while music, food, and drinks were the most discussed online topics. Internet usage demographics in the United States While some users can no longer imagine their life without the internet, others do not use it at all. According to 2021 data, 25 percent of U.S. adults 65 and older reported not using the internet. Despite this, online usage was strong across other age groups, especially young adults aged 18 to 49. This age group also reported the highest percentage of smartphone usage in the country as of 2023. Due to a persistent lack of connectivity in rural areas, more online users were based in urban areas of the U.S. than in the countryside.

** percent of U.S. respondents answer our survey on "Most used devices for digital videos" with "Smartphone". The survey was conducted in 2023, among ***** consumers.Find this and more survey data on most used devices for digital videos in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

As of April 2024, almost 32 percent of global Instagram audiences were aged between 18 and 24 years, and 30.6 percent of users were aged between 25 and 34 years. Overall, 16 percent of users belonged to the 35 to 44 year age group.

              Instagram users

              With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 362.9 million and 169.7 million Instagram users each.

              Instagram features

              One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature.
              As of the second quarter of 2021, Snapchat had 293 million daily active users.

As of April 2024, it was found that men between the ages of 25 and 34 years made up Facebook largest audience, accounting for 18.4 percent of global users. Additionally, Facebook's second largest audience base could be found with men aged 18 to 24 years.

              Facebook connects the world

              Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger,
              as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

How many people use social media?

              Social media usage is one of the most popular online activities. In 2024, over five billion people were using social media worldwide, a number projected to increase to over six billion in 2028.

              Who uses social media?
              Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at 59 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions
              when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe.

              How much time do people spend on social media?
              Social media is an integral part of daily internet usage. On average, internet users spend 151 minutes per day on social media and messaging apps, an increase of 40 minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media.

              What are the most popular social media platforms?
              Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.9 billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

As of June 2022, more than *** hours of video were uploaded to YouTube every minute. This equates to approximately ****** hours of newly uploaded content per hour. The amount of content on YouTube has increased dramatically as consumer’s appetites for online video has grown. In fact, the number of video content hours uploaded every 60 seconds grew by around ** percent between 2014 and 2020. YouTube global users Online video is one of the most popular digital activities worldwide, with ** percent of internet users worldwide watching more than ** hours of online videos on a weekly basis in 2023. It was estimated that in 2023 YouTube would reach approximately *** million users worldwide. In 2022, the video platform was one of the leading media and entertainment brands worldwide, with a value of more than ** billion U.S. dollars. YouTube video content consumption The most viewed YouTube channels of all time have racked up billions of viewers, millions of subscribers and cover a wide variety of topics ranging from music to cosmetics. The YouTube channel owner with the most video views is Indian music label T-Series, which counted ****** billion lifetime views. Other popular YouTubers are gaming personalities such as PewDiePie, DanTDM and Markiplier.