YouTube was launched in 2005. It was founded by three PayPal employees: Chad Hurley, Steve Chen, and Jawed Karim, who ran the company from an office above a small restaurant in San Mateo. The first...

What is the most subscribed YouTube channel? MrBeast made the first place in the ranking of the most-subscribed YouTube channels in January 2025. With 343 million subscribers, the U.S. based videographer and internet personality managed to surpass Indian music network T-Series, which held the number one place for several years, and sat at 284 million subscriber as of the examined period. How many hours of video are uploaded to YouTube every minute? YouTube was launched in 2005 as a platform for sharing user-generated videos such as vlogs, tutorials, or original series. The site grew rapidly and reportedly had 100 million video views per day and more than 65 thousand daily uploads only a year later. As of February 2022, more than 500 hours of video were uploaded to YouTube every minute, up from a mere 24 hours of content uploads per minute in 2010. YouTube Partner Program In the first quarter of 2024, YouTube’s ad revenue amounted to over eight billion U.S. dollars. Through its Partner Program, YouTube also rewards uploaders of popular videos with a share of the advertising revenues the content generates. This, paired with the fact that many users of the video sharing platform tend to have favorite channels that they revisit regularly, has given rise to another phenomenon: YouTube celebrities. Although some of these well-known figures were discovered on the website but then carved a successful career outside of YouTube, for many others the site is their primary platform for delivering content and staying in contact with fans, all while signing lucrative deals or promotional partnerships. Highest earning YouTubers In November 2022, MrBeast surpassed long-standing most subscribed YouTuber PewDiePie, having reached approximately 112 million subscribers. Due to the high number of subscribers and even higher number of views, these out-of-the-box stars not only have millions of fans, but also considerable earnings from their YouTube activities. In 2023, MrBeast was estimated to have earned around 82 million U.S. dollars, topping the ranking of the highest-earning YouTube creators. The ranking also included social media personality Jake Paul and Mark Fischbach, as well as Ryan Kaji from Ryan's World (formerly known as ToysReview), who started his YouTube career reviewing toys at three years old.

Key YouTube Statistics (Editor’s Choice) YouTube recorded 70 billion monthly active users in March 2023, which includes 55.10% of worldwide active social media users. There have been more than 14 million daily active users currently on YouTube, in the United States of America this platform is accessed by 62% of users. YouTube is touted as the second largest search engine and the second most visited website after Google. Revenue earned by YouTube in the first two quarters of 2023 is around $14.358 billion. In 2023, YouTube Premium and YouTube Music have recorded 80 million subscribers collectively worldwide. YouTube consumers view more than a billion hours of video per day. YouTube has more than 38 million active channels. In the fourth quarter of 2021, YouTube ad revenue has been $8.6 billion. Around 3 million paid subscribers to access YouTube TV. YouTube Premium has around 1 billion paid users. In 2023, YouTube was banned in countries such as China excluding Macau and Hong Kong, Eritrea, Iran, North Korea, Turkmenistan, and South Sudan. With 166 million downloads, the YouTube app has become the second most downloaded entertainment application across the world after Netflix. With 91 million downloads, YouTube Kids has become the sixth most downloaded entertainment app in the world. Nearly 90% of digital consumers access YouTube in the US, making it the most popular social network for watching video content. Over 70% of YouTube viewership takes place on its mobile application. More than 70% of YouTube video content watched by people is suggested by its algorithm. The average duration of a video on YouTube is 12 minutes. An average YouTube user spends 20 minutes and 23 seconds on the platform daily. Around 28% of YouTube videos that are published by popular channels are in the English language. 77% of YouTube users watch comedy content on the platform. With 247 million subscribers, T-Series has become the most subscribed channel on YouTube. Around 50 million users log on to YouTube every day. YouTube's biggest concurrent views record has been at 2.3 billion from when SpaceX has gone live on the platform to unveil Falcon Heavy Rocket. The majority of YouTube users are in the age group of 15 to 35 years in the US. The male-female ratio of YouTube users is 11:9. Apple INC. has been touted as the biggest advertiser on YouTube in 2020 spending $237.15 million. YouTube produced total revenue of $19.7 billion in 2020. As of 2021, the majority of YouTube users (467 million) are from India. It is the most popular platform in the United States with 74 percent of adult users. YouTube contributes to nearly 25% of mobile traffic worldwide. Daily live streaming on YouTube has increased by 45% in total in 2020. In India, around 225 million people are active on the platform each hour as per the 2021 statistics. YouTube Usage and Viewership Statistics #1. YouTube accounts for more than 2 billion monthly active users Around 2.7 billion users log on to YouTube each month. The number of monthly active users of YouTube is expected to grow even further. #2. Around 14.3 billion people visit the platform every month The number of YouTube visitors is far higher compared to Facebook, Amazon, and Instagram. #3. YouTube is accessible across 100 countries in 80 languages. The platform is widely available across different communities and nations. #4. 53.9% of YouTube users are men and 46.1% of women use the platform As of 2023 statistics, 53.9% of men use the platform and 46.1% of women over 18 years are on YouTube. The share in the number of males and females is 1.38 billion and 1.18 billion respectively. Age Group Male Female 18 to 24 8.5% 6% 25 to 34 11.6% 8.6% 35 to 44 9% 7.5% 45 to 54 6.2% 5.7% 55 to 64 4.4% 4.5% Above 65 4.3% 5.4% #5. 99% of YouTube users are active on other social media networks as well. Fewer than 1% of YouTube users are solely dependent on the platform. #6. Users spend around 20 minutes and 23 seconds per day on YouTube on average It is quite a generous amount of time spent on any social network platform. #7. YouTube is the second most visited site worldwide With more than 14 billion visits per month, YouTube has become the second most visited site in the world. However, its parent company Google is the most visited site across the globe. As per the statistics, YouTube is the third most popular searched word on Google. #8. 694000 hours of video content are streamed on YouTube per minute YouTube has outweighed Netflix as well in terms of streaming video content. #9. Over 81% of total internet users have accessed YouTube #10. Nearly 450 million hours of video content are uploaded on YouTube each hour More than 5 billion videos are watched on YouTube per day. #11. India has the maximum numb

In December 2024, the United States was by far the country generating the most of YouTube in-app purchase revenues, with over 53 million U.S. dollars spent by users on the platform via their mobile devices. Japan followed in second place with approximately 17 million U.S. dollars in IAP revenues. YouTube monetization practices include channel merchandise selling, memberships, and comment highlights.

Introduction

TVFPlay Statistics: The viral fever has produced a widely accepted and engaged online streaming platform called TVFPlay, and the performance has further improved and expanded into 2024.TVF is an Indian video-on-demand and over-the-top media service and YouTube channel started by TVF Media Labs in 2010 and currently owned and operated by Contagious Online Media Network Private Limited

This article will be all about the TVFPlay statistics of the subscribers, the revenue, engagement parameters, and the growth of the TVF streaming platform.

In 2019, Zuni and Family was the leading YouTube channel in Indonesia, with an estimated annual earnings of **** million U.S. dollars. YouTube's popularity in Indonesia has surpassed other social media platforms, as users find the online video-sharing platform useful for both entertainment and education, among others.

In May 2022, an online survey in the United States found that 76 percent of respondents with an annual household income under 50,000 U.S. dollars reported having a YouTube account. Registered YouTube users among respondents with an annual household income between 50,0000 and 100, 000 U.S. dollars were 69 percent. In comparison, around 65 percent of respondents with a household income over 100,000 U.S. dollars reported having an account on the popular social video platform YouTube.

According to Cognitive Market Research, the global TV analytics market size is USD 3815.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 18.20% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 1526.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 16.4% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 1144.56 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 877.50 million in 2024 and will grow at a compound annual growth rate (CAGR) of 20.2% from 2024 to 2031.
Latin America's market will have more than 5% of the global revenue with a market size of USD 190.76 million in 2024 and will grow at a compound annual growth rate (CAGR) of 17.6% from 2024 to 2031.
Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 76.30 million in 2024 and will grow at a compound annual growth rate (CAGR) of 17.9% from 2024 to 2031.
The on-premise segment is set to rise as on-premise solutions for OTT platforms are reasonably cost-effective regarding equipment composition and cabling infrastructure. Additionally, under this model, viewers are authorized to determine the type of content, which results in more control.
The TV analytics market is driven by the growing consumer need for digital original series, and the growing trend of subscription-on-video demand (SVoD) platforms has further fuelled industry expansion. Significant demand for numerous genres and plays available on over-the-top (OTT) platforms such as Netflix and Amazon are contributing toward market development.

Integration of Advanced Technologies to Provide Viable Market Output

The TV analytics market is rapidly evolving with the integration of advanced technologies. Innovations such as AI-driven content recognition, real-time data processing, and machine learning algorithms transform how broadcasters and advertisers analyze audience behavior and content performance. These technologies enable precise targeting, personalized recommendations, and insightful audience insights, revolutionizing advertising strategies and content creation. As the industry embraces these advancements, it fosters more efficient decision-making processes and enhances the overall viewer experience, driving the evolution of television analytics.

For instance, in July 2022, MiQ launched its groundbreaking analytics and measurement capacity for cross-channel YouTube and TV campaigns in the UK. The creative solution bridges the intermission between the two channels. By connecting these often-disparate datasets, brands can reach almost 100% of their target viewers on YouTube and calculate reach deterministically across these channels.

(Source:https://www.wearemiq.com/press-releases/miqs-youtube-and-tv-analytics-capability-officially-lands-in-the-uk/ )

Increasing Digitalization and Shifting Viewer Preference to Propel Market Growth

The TV analytics market is experiencing significant growth due to increasing digitalization and shifting viewer preferences. As more viewers consume content across various digital platforms, there's a heightened need for data-driven insights into audience behavior and content performance. With the expansion of streaming assistance and on-demand viewing, traditional TV networks and advertisers are investing in analytics tools to understand viewer engagement, demographics, and content consumption patterns. This trend underscores the critical role of analytics in optimizing content strategies and advertising campaigns amidst evolving viewer dynamics.

For instance, in December 2022, TV analytics firm TVSquared launched its cross-platform measurement and attribution platform for all types of TV, ADvantage XP, in the UK and Germany. The scalable solution brings continuous and impression-based measurement of ad exposure and outcomes to TV campaigns across linear, streaming, and addressable TV.

(Source:https://www.marketingtechnews.net/news/2021/nov/02/tvsquared-launches-cross-platform-analytics-solution-in-uk-and-germany/ )

Complexity of Measuring Viewership across Multiple Platforms to Restrict Market Growth

The TV analytics market faces challenges in measuring viewership across multiple platforms due to the proliferation of streaming services, DVR, an...

Panda Shorts, a channel that focuses on comedy reactions, was the most viewed channel on YouTube in Sweden, as of January 2025. The videos, focused mainly on reactions and challenges, were viewed over **** billion times. The next channel in the ranking was Avicii, with more than **** billion views. This was followed with another channel dedicated to Avicii, and AviciiOfficialVEVO had around **** billion video views for the evaluated period. Furthermore, Panda Shorts had the channel with the highest number of subscribers, reaching over **** million in January 2025. Among the other Swedish YouTube channels with the most subscribers, were ABBA and Family Playlab.  How much do YouTubers in Sweden earn? A study, conducted in 2020, analyzed the YouTubers in Sweden, by their influence and income. A so-called micro influencer would make minimum ************* Swedish kronor per video, while a macro influencer would make between ** thousand and ** thousand that year. An icon influencer could make up to *** thousand Swedish kronor.  YouTube activities Watching entertaining videos was what most Swedes used YouTube for in 2022. Other popular activities were watching educational videos, listening to music, watching documentaries, and subscribing to channels. Three percent of the respondents in 2022, said, they created and published their own videos.

In this study, we analyzed six months of content from 50 Brazilian YouTube channels to understand: if YouTube channels that spread vaccine misinformation also misinform the audience about the Covid-19 pandemic; what are the main types of Covid-19 M&D spread by the channels; how the channels evade content moderation, and what tactics the content creators use to profit. This folder contains the following files: videos_26-02-2020_26-08-2020.ods: metadata and analysis—misinformation and monetization—of 3,318 videos, as obtained through YouTube Data Tools (YTDT, https://tools.digitalmethods.net/netvizz/youtube/mod_videos_list.php). We added the following columns to the information provided by YTDT: topicCovid, hasMisinformation, misinformationCode, hasMonetization, typeMonetization, brandAds. The following columns are significant for this study: channelId: ID of the channel. Replace using the address youtube.com/channel/ to access a specific channel channelTitle: title of the channel videoId: ID of the video. Replace using the address youtube.com/watch?v= to go to a specific video publishedAt, publishedAtSQL: date published videoTitle: title of the video duration, durationSec: duration of the video viewCount: how many views a video had when the data was extracted likeCount: how many likes a video had when the data was extracted dislikeCount: how many dislikes a video had when the data was extracted commentCount: how many comments a video had when the data was extracted topicCovid: Y if the video mentions Covid-19 hasMisinformation: Y if the video contains Covid-19 M&D misinformationCode: what type of misinformation is contained in the video, according to the classification protocol presented in the manuscript hasMonetization: Y if a video containing Covid-19 M&D is monetized typeMonetization: characterization of how a video is monetized, according to services provided by YouTube or independently added: Services provided through the YouTube Partner Program: adRevenue: revenue from ads presented during a video channelMemberships: membership program merchandiseShelf: merchandise from the channel advertised in a specific area provided by YouTube superChatOrSuperStickers: features available during YouTube lives, highlighting audience interaction through donations Monetization independently added: crowdfundingOrDonation: crowdfunding-specific platforms or direct donation through, e.g., bank account independentAds: products and services advertised directly by the content creator brandAds: brands whose ads appeared on videos containing Covid-19 misinformation; see brands.ods for reference brands.ods: full names of brands that appeared on videos containing Covid-19 misinformation, for reference

To evaluate the performance and reach of YouTube videos performed by Spanish university students on physical examination. We extracted the visualization metrics for the period from 17 February 2015 to 28 July 2017 (2 years, 5 months, and 11 days) from the YouTube channel administrator page, using the Analytics application offered by the platform to track the performance of the channel and the videos [YouTube Creator Hub. YouTube partners: guide to your YouTube analytics: https://www.youtube.com/watch?v=AUU9urHAwco&feature=youtu.be]. The Analytics report is broken down into six cross-linked categories: performance metrics, monitoring the watch-time, views and revenue; engagement metrics, showing data on how viewers interact with the videos (comments, likes, shares, tags); demographics reports, collecting information on viewers’ sex, age, and location; traffic sources reports, showing how viewers find the content (search terms, links from other websites); devices reports, detailing the type of device and operating systems used; and audience retention reports, with indicators related to the average view duration.

In 2023, YouTube was projected to generate an estimated ** billion U.S. dollars in advertising revenue and only ***** billion U.S. dollars in subscription revenues. Advertising is also estimated to account for the lion's share of the video platform's revenue in 2025.

The short drama purchase channel service market is experiencing robust growth, driven by the increasing popularity of short-form video content and the expanding reach of digital platforms. This market, estimated at $5 billion in 2025, is projected to achieve a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching a market value exceeding $15 billion by 2033. Key drivers include the rising consumption of short-form video entertainment, enhanced monetization strategies by platforms like TikTok and YouTube Shorts, and the increasing adoption of in-app purchases for premium content and exclusive access to short dramas. The market is segmented by application (personal and enterprise) and service type (advertising delivery and data analysis & optimization). The enterprise segment is showing particularly strong growth due to brands leveraging short dramas for targeted advertising campaigns. Leading companies such as Twitter, Meta, Kuaishou, and others are actively involved in this market, investing in content creation, platform development, and data analytics to cater to the growing demand. Geographic distribution shows strong performance across North America and Asia-Pacific, particularly in China and India, where a burgeoning middle class and high smartphone penetration fuel consumer spending on digital entertainment. However, market penetration in other regions, such as South America and Africa, presents significant opportunities for future expansion. Challenges to growth include the need to address concerns around content regulation, user privacy, and maintaining content quality amidst a rapid increase in production volume. Furthermore, competition among platforms for user attention and advertising revenue remains fierce, necessitating ongoing innovation and investment in platform enhancements. Despite these challenges, the strong underlying market trends suggest a positive outlook for the short drama purchase channel service market over the next decade.

In 2020, Labelcom with *** million subscribers was the YouTube channel with highest advertising earnings in the Russian internet (RuNet), with an estimated revenue of **** million U.S. dollars. The second highest income, calculated at *** million U.S. dollars was achieved by Wylsacom, the most popular Russian YouTube channel about gadgets that was created by a blogger Valentin Petukhov in 2011. The channel had nearly ** million subscribers.

What is OTT? OTT, short for "Over-the-Top," represents a modern method of media distribution that challenges traditional television formats, such as cable or satellite. This technology enables users to stream video content directly over the internet to various devices, bypassing conventional broadcasting methods. There are three primary types of OTT services: Subscription-Based Services (SVOD): These are premium platforms where users pay for access to a wide range of content. Examples include Netflix, Disney+ Hotstar, and MAX, where viewers subscribe to enjoy movies, TV shows, and documentaries. Ad-Supported Streaming (AVOD): Services like Pluto TV and Amazon Free provide free access to content, supported by advertisements. These platforms do not have premium levels and are accessible to anyone with an internet connection. Virtual Multichannel Video Programming Distributors (vMVPDs): These are companies that offer live and on-demand video content over the internet, through multiple channels. YouTube, Hulu +Live TV, and Sling TV are examples of this type, offering a range of channels and content choices similar to traditional cable TV but delivered over the internet. OTT platforms have become immensely popular due to their convenience and flexibility. They provide viewers with the freedom to watch a diverse range of shows, movies, and documentaries anytime, anywhere, without the need for satellite or cable connections. This flexibility, combined with the option of free and subscription-based content, allows users to trial different OTT apps before deciding on a subscription. Furthermore, many OTT platforms enhance user experience by offering personalized recommendations and a vast library of content, including exclusive original productions, to maintain user engagement and satisfaction. Different Types of OTT Platforms The different types of OTT platforms cater to various entertainment needs: Video Streaming Platforms: These are perhaps the most recognized OTT services. They allow users to watch a wide variety of video content, including movies, TV shows, documentaries, and other on-demand videos. Mostly available through subscription-based models, popular examples include Disney+, Hulu, and Netflix. Music Streaming Platforms: Services like Spotify and YouTube Music fall under this category. They enable users to stream music, create and listen to playlists, enjoy podcasts, and more, all online. This has significantly reduced the reliance on traditional physical mediums like CDs or cassettes. These platforms often offer personalized music experiences with custom playlists and recommendations. Live TV Streaming: This type of OTT service focuses on live content. Users can watch events as they happen in real-time, such as live news broadcasts, sports events like football games, and various live entertainment shows. This brings the immediacy and excitement of live TV to the internet. Gaming OTT Platforms: A relatively new addition to the OTT space, these platforms combine traditional entertainment content with interactive gaming experiences. Users can both watch shows and play games within the same service. An example of this innovation is Netflix, which in 2021 introduced Netflix Games, specifically catering to mobile users. The growth and diversification of OTT platforms indicate a significant shift in entertainment consumption, offering users more flexibility, variety, and personalized content across different types of media.

Estimates indicate that Spinnin' Records, one of the most-subscribed YouTube channels from the Netherlands, generates an annual revenue between ***** thousand euros and *** million euros. As the CPMs (cost per thousand views) vary greatly, the figures here presented are rough estimates.

As of April 2025, Spanish YouTuber Miguel Bernal Montes, better known online as Mikecrack, was ranked first among the most popular gaming-related YouTube channels, with **** million subscribers. Chilean gaming YouTuber Germán Alejandro Garmendia Aranis, better known online as JuegaGerman, was ranked second with **** million subscribers.

Estimates indicate that the YouTube channel of Tomorrowland, one of the most-subscribed-to channels that from Belgium, generates an annual revenue between ** thousand and *** thousand euros. As the CPMs (cost per thousand views) vary greatly, the figures here presented are rough estimates.

As of January 2025, ************************** was the YouTube made-for-kids channel with the most subscribers, at *** million. ************* ranked second, with approximately *** million subscribers, followed by *************** with *** million subscribers. Content for children has become increasingly popular recently, and some of the highest-earning YouTubers are under the age of **. YouTube is the children’s favorite While mobile phones and tablets can be useful to complete school assignments, mobile gaming and watching YouTube videos were the most popular activities for kids worldwide in 2021. YouTube achieved popularity among children worldwide thanks to the curated content tailor-made to appease younger audiences. The YouTube video *****************,” first published in ****, was the first YouTube video to surpass ** billion views in January 2021, and sits at over ** billion views as of January 2024. Children video apps usage As in the case of grownups, video apps have been acquiring acquired larger user bases and reaching unprecedented engagement levels among children during the first years of the global COVID-19 pandemic. While several social media platforms have been adding video features to their experiences, ****************** were the most popular online video platforms for children: as of April 2024, the YouTube app usage rate among global children using Android devices was ** percent, while TikTok ranked second with a usage rate of almost ** percent. In the U.S., children spent over *** hour daily on the YouTube app in 2023, while TikTok occupied U.S. children for *** minutes daily on average in the same year.

In 2024, YouTube's global advertising revenues amounted to approximately ***** billion U.S. dollars, up by almost eight percent from the **** billion U.S. dollars in the preceding fiscal period. Whereas the owned online video platform does not generate the same amount of revenue as Google's key segment Search, it is nonetheless a significant money-maker for parent company Alphabet.