What is the most subscribed YouTube channel? MrBeast made the first place in the ranking of the most-subscribed YouTube channels in January 2025. With 343 million subscribers, the U.S. based videographer and internet personality managed to surpass Indian music network T-Series, which held the number one place for several years, and sat at 284 million subscriber as of the examined period. How many hours of video are uploaded to YouTube every minute? YouTube was launched in 2005 as a platform for sharing user-generated videos such as vlogs, tutorials, or original series. The site grew rapidly and reportedly had 100 million video views per day and more than 65 thousand daily uploads only a year later. As of February 2022, more than 500 hours of video were uploaded to YouTube every minute, up from a mere 24 hours of content uploads per minute in 2010. YouTube Partner Program In the first quarter of 2024, YouTube’s ad revenue amounted to over eight billion U.S. dollars. Through its Partner Program, YouTube also rewards uploaders of popular videos with a share of the advertising revenues the content generates. This, paired with the fact that many users of the video sharing platform tend to have favorite channels that they revisit regularly, has given rise to another phenomenon: YouTube celebrities. Although some of these well-known figures were discovered on the website but then carved a successful career outside of YouTube, for many others the site is their primary platform for delivering content and staying in contact with fans, all while signing lucrative deals or promotional partnerships. Highest earning YouTubers In November 2022, MrBeast surpassed long-standing most subscribed YouTuber PewDiePie, having reached approximately 112 million subscribers. Due to the high number of subscribers and even higher number of views, these out-of-the-box stars not only have millions of fans, but also considerable earnings from their YouTube activities. In 2023, MrBeast was estimated to have earned around 82 million U.S. dollars, topping the ranking of the highest-earning YouTube creators. The ranking also included social media personality Jake Paul and Mark Fischbach, as well as Ryan Kaji from Ryan's World (formerly known as ToysReview), who started his YouTube career reviewing toys at three years old.

As of February 2025, India was the country with the largest YouTube audience by far, with approximately 491 million users engaging with the popular social video platform. The United States followed, with around 253 million YouTube viewers. Brazil came in third, with 144 million users watching content on YouTube. The United Kingdom saw around 54.8 million internet users engaging with the platform in the examined period. What country has the highest percentage of YouTube users? In July 2024, the United Arab Emirates was the country with the highest YouTube penetration worldwide, as around 94 percent of the country's digital population engaged with the service. In 2024, YouTube counted around 100 million paid subscribers for its YouTube Music and YouTube Premium services. YouTube mobile markets In 2024, YouTube was among the most popular social media platforms worldwide. In terms of revenues, the YouTube app generated approximately 28 million U.S. dollars in revenues in the United States in January 2024, as well as 19 million U.S. dollars in Japan.

Key YouTube Statistics (Editor’s Choice) YouTube recorded 70 billion monthly active users in March 2023, which includes 55.10% of worldwide active social media users. There have been more than 14 million daily active users currently on YouTube, in the United States of America this platform is accessed by 62% of users. YouTube is touted as the second largest search engine and the second most visited website after Google. Revenue earned by YouTube in the first two quarters of 2023 is around $14.358 billion. In 2023, YouTube Premium and YouTube Music have recorded 80 million subscribers collectively worldwide. YouTube consumers view more than a billion hours of video per day. YouTube has more than 38 million active channels. In the fourth quarter of 2021, YouTube ad revenue has been $8.6 billion. Around 3 million paid subscribers to access YouTube TV. YouTube Premium has around 1 billion paid users. In 2023, YouTube was banned in countries such as China excluding Macau and Hong Kong, Eritrea, Iran, North Korea, Turkmenistan, and South Sudan. With 166 million downloads, the YouTube app has become the second most downloaded entertainment application across the world after Netflix. With 91 million downloads, YouTube Kids has become the sixth most downloaded entertainment app in the world. Nearly 90% of digital consumers access YouTube in the US, making it the most popular social network for watching video content. Over 70% of YouTube viewership takes place on its mobile application. More than 70% of YouTube video content watched by people is suggested by its algorithm. The average duration of a video on YouTube is 12 minutes. An average YouTube user spends 20 minutes and 23 seconds on the platform daily. Around 28% of YouTube videos that are published by popular channels are in the English language. 77% of YouTube users watch comedy content on the platform. With 247 million subscribers, T-Series has become the most subscribed channel on YouTube. Around 50 million users log on to YouTube every day. YouTube's biggest concurrent views record has been at 2.3 billion from when SpaceX has gone live on the platform to unveil Falcon Heavy Rocket. The majority of YouTube users are in the age group of 15 to 35 years in the US. The male-female ratio of YouTube users is 11:9. Apple INC. has been touted as the biggest advertiser on YouTube in 2020 spending $237.15 million. YouTube produced total revenue of $19.7 billion in 2020. As of 2021, the majority of YouTube users (467 million) are from India. It is the most popular platform in the United States with 74 percent of adult users. YouTube contributes to nearly 25% of mobile traffic worldwide. Daily live streaming on YouTube has increased by 45% in total in 2020. In India, around 225 million people are active on the platform each hour as per the 2021 statistics. YouTube Usage and Viewership Statistics #1. YouTube accounts for more than 2 billion monthly active users Around 2.7 billion users log on to YouTube each month. The number of monthly active users of YouTube is expected to grow even further. #2. Around 14.3 billion people visit the platform every month The number of YouTube visitors is far higher compared to Facebook, Amazon, and Instagram. #3. YouTube is accessible across 100 countries in 80 languages. The platform is widely available across different communities and nations. #4. 53.9% of YouTube users are men and 46.1% of women use the platform As of 2023 statistics, 53.9% of men use the platform and 46.1% of women over 18 years are on YouTube. The share in the number of males and females is 1.38 billion and 1.18 billion respectively. Age Group Male Female 18 to 24 8.5% 6% 25 to 34 11.6% 8.6% 35 to 44 9% 7.5% 45 to 54 6.2% 5.7% 55 to 64 4.4% 4.5% Above 65 4.3% 5.4% #5. 99% of YouTube users are active on other social media networks as well. Fewer than 1% of YouTube users are solely dependent on the platform. #6. Users spend around 20 minutes and 23 seconds per day on YouTube on average It is quite a generous amount of time spent on any social network platform. #7. YouTube is the second most visited site worldwide With more than 14 billion visits per month, YouTube has become the second most visited site in the world. However, its parent company Google is the most visited site across the globe. As per the statistics, YouTube is the third most popular searched word on Google. #8. 694000 hours of video content are streamed on YouTube per minute YouTube has outweighed Netflix as well in terms of streaming video content. #9. Over 81% of total internet users have accessed YouTube #10. Nearly 450 million hours of video content are uploaded on YouTube each hour More than 5 billion videos are watched on YouTube per day. #11. India has the maximum numb

Seen the popularity of the YouTube platform among younger users and children, kids-themed YouTube channels are among the most popular types of content on the platform. As of March 2024, ChuChu TV Nursery Rhymes & Kids Songs was the most subscribed kids' content channel, with approximately 94.7 million subscribers. Spanish-language channel El Reino Infantil ranked second with approximately 67.5 million subscribers, while Masha and the Bear ranked third with 53.3 million subscribers. Kids on YouTube According to a survey of global parents conducted in September 2022, over half of the respondents reported that watching YouTube videos was a popular online activity their children chose to engage with. In the United States, children were using the YouTube app to watch content for over one hour daily on average in 2023. Children media consumption As of May 2022, software, audio, and video content were the most popular categories for global children to interact with online, with approximately 44 percent of younger users visiting and engaging with these content formats. Between 52 percent and 55 percent of children in India, Saudi Arabia, and South Africa were reported visiting software, audio, and video websites between 2020 and 2021.

YouTube remains a popular video streaming platform in the Philippines. Over the years, television networks have chosen to air their shows and entertainment programs on their YouTube channels. In fact, as of September 2024, the two leading YouTube channels in the Philippines were ABS-CBN Entertainment and GMA Network, with roughly 49.3 million and 36.3 million subscribers, respectively. Why are television networks investing in their YouTube presence? With about 58 million users, YouTube has undoubtedly captured the Filipino audience, which spends most of their time watching online videos and vlogs. Next to Google and Facebook, YouTube was among the most visited websites in the Philippines. As the number of Filipino YouTube viewers continues to grow, multiple television networks have decided to maximize this by creating a channel for their popular shows alongside news broadcasts. This was particularly strategic for ABS-CBN after losing its network franchise in 2020. Instead of completely losing its audience share, the company uploaded full episodes of its entertainment shows and movies and created a separate channel for its news segment. Its entertainment channel has the highest number of video views on YouTube as of September 2024. The rise of Supernova creators YouTube can continue to expect growth in the Philippines, especially with the growing number of creators and vloggers in the country. As of the same period, the Philippines had one of the highest numbers of supernova creators on YouTube, or those with over 10 million followers. Among the leading creators in the Philippines were celebrities such as Ivana Alawi, Zeinab Harake, Vice Ganda, and Francine Diaz, alongside CongTV, Doc Willie Ong, and Small Laude.

Context

YouTube is an American online video-sharing platform headquartered in San Bruno, California. The service, created in February 2005 by three former PayPal employees—Chad Hurley, Steve Chen, and Jawed Karim—was bought by Google in November 2006 for US$1.65 billion and now operates as one of the company's subsidiaries. YouTube is the second most-visited website after Google Search, according to Alexa Internet rankings.

YouTube allows users to upload, view, rate, share, add to playlists, report, comment on videos, and subscribe to other users. Available content includes video clips, TV show clips, music videos, short and documentary films, audio recordings, movie trailers, live streams, video blogging, short original videos, and educational videos.

YouTube (the world-famous video sharing website) maintains a list of the top trending videos on the platform. According to Variety magazine, “To determine the year’s top-trending videos, YouTube uses a combination of factors including measuring users interactions (number of views, shares, comments, and likes). Note that they’re not the most-viewed videos overall for the calendar year”. Top performers on the YouTube trending list are music videos (such as the famously virile “Gangam Style”), celebrity and/or reality TV performances, and the random dude-with-a-camera viral videos that YouTube is well-known for.

This dataset is a daily record of the top trending YouTube videos.

Note that this dataset is a structurally improved version of this dataset.

Acknowledgements

This dataset was collected using the YouTube API. This Description is cited in Wikipedia.

Analysis of ‘Shogi Channel's Data’ provided by Analyst-2 (analyst-2.ai), based on source dataset retrieved from https://www.kaggle.com/satoshiss/shogi-channels-data on 28 January 2022.

--- Dataset description provided by original source is as follows ---

Context

This data came from a popular Youtube channel by a professional shogi player, called Shogi Hourouki. https://www.youtube.com/channel/UC9Ije5dQVFx9uTGddG_U5XA

If you are interested in Shogi(Japanese Chess), please check this channel.

Content

The dataset includes channel name, video titles, views, time, and url. I used Selenium to extract data. I made a notebook about the process. https://www.kaggle.com/satoshiss/web-scraping-on-a-youtube-channel-with-selenium

Inspiration

This is my very first dataset. It might be good for ExpIanatory Data analysis. I will add some more features(tags, count of like and dislike) later.

--- Original source retains full ownership of the source dataset ---

To promote Taiwan's political and economic achievements and its diverse cultural significance, and to provide the latest developments for overseas communities and domestic and international news, the association produces various promotional videos and audiovisual news for placement on the "Overseas Community Affairs E-newsletter" website and YouTube channel for people at home and abroad to view. This dataset mainly includes the production numbers of promotional videos and audiovisual news over the years.

This dataset is the results from conducting a YouTube Data API v3 query, which involves retrieving data for specified videos, or in this case the 52 YouTube channels. The Excel documents include the following types of quantitative data: number of video views; video length in minutes; number of video likes; number of video dislikes; and video content descriptions. Web scraping was done using a Python script (DannyIbo, 2019) to collect the data contained therein.

Through its Employment and Financial Services (EFS) division, Assisted Living and Social Services (ALSS) programs form a strong foundation of support to help many Albertans find and keep jobs. The ministry provides financial support, employment services, career resources, referrals, information on job fairs and workshops, and local labor market information. The goal is to help individuals and families gain independence by providing opportunities to enhance their skills to get jobs. The alis.alberta.ca website provides employment resources to help Albertans enhance their employability, plan for education and training, make informed career choices, and connect to and be successful in the labour market. This dataset provides information on web traffic statistics for the alis website, including information on pageviews and web sessions, demographic information for web sessions, and traffic information for the alis YouTube channel at: https://www.youtube.com/user/ALISwebsite.

To evaluate the performance and reach of YouTube videos performed by Spanish university students on physical examination. We extracted the visualization metrics for the period from 17 February 2015 to 28 July 2017 (2 years, 5 months, and 11 days) from the YouTube channel administrator page, using the Analytics application offered by the platform to track the performance of the channel and the videos [YouTube Creator Hub. YouTube partners: guide to your YouTube analytics: https://www.youtube.com/watch?v=AUU9urHAwco&feature=youtu.be]. The Analytics report is broken down into six cross-linked categories: performance metrics, monitoring the watch-time, views and revenue; engagement metrics, showing data on how viewers interact with the videos (comments, likes, shares, tags); demographics reports, collecting information on viewers’ sex, age, and location; traffic sources reports, showing how viewers find the content (search terms, links from other websites); devices reports, detailing the type of device and operating systems used; and audience retention reports, with indicators related to the average view duration.

Through its Employment and Financial Services (EFS) division, Assisted Living and Social Services (ALSS) programs form a strong foundation of support to help many Albertans find and keep jobs. The ministry provides financial support, employment services, career resources, referrals, information on job fairs and workshops, and local labor market information. The goal is to help individuals and families gain independence by providing opportunities to enhance their skills to get jobs. The alis.alberta.ca website provides employment resources to help Albertans enhance their employability, plan for education and training, make informed career choices, and connect to and be successful in the labour market. This dataset provides information on web traffic statistics for the alis website, including information on pageviews and web sessions, demographic information for web sessions, and traffic information for the alis YouTube channel at: https://www.youtube.com/user/ALISwebsite.

[cat] Aquest dataset és un conjunt de mitjans de comunicació televisius en català que tenen presència a YouTube. En aquest dataset es troba la data de captura i verificació, el nom de la cadena i la URL corresponent al canal de YouTube actiu fins abril de 2019. Aquelles cadenes de televisió que no tenen canal de YouTube la seva URL és la seva pàgina web. En aquest dataset hi ha 115 emissores de televisió en català i de les quals 75 tenen presència a YouTube. Les dades han estat comprovades i s'han extret de diverses fonts com el Llibre Blanc de la Comunicació Audiovisual a Catalunya, la Comunicació Local a Catalunya i la Viquipèdia. [eng] This dataset is a set of television channels in Catalan language that has a presence on YouTube. In this dataset, you will find the date of capture and verification, the name of the chain and the URL corresponding to the active YouTube channel until April 2019. Those television channels that do not have a YouTube channel whose URL is their web page. In this dataset, there is 115 television channels in Catalan and 75 of them have a presence on YouTube. The verified data has been extracted from various sources such as the White Book on Audiovisual Communication in Catalonia, Local Communication in Catalonia and the Catalan Wikipedia (Viquipèdia).

The legal deposit of the audiovisual web is the part of the legal deposit which the legislator has entrusted to the National Audiovisual Institute (Law No 2006-961 of 1 August 2006 on copyright and related rights in the information society, known as the “DADVSI Law”). It started in February 2009 with the collection of websites (audiovisual media services and online public communication services) and since 2014 includes social networks (including Twitter accounts) linked to French audiovisual. As part of the creation of audiovisual thematic corpuses by Ina documentalists, a study on the online presence of reality TV shows was conducted between November 2020 and January 2021. For each identified reality show as well as for its participants and production companies, social media accounts, Youtube channels, Wikipedia pages, websites and hashtags have been identified. The dataset contains the completeness of these web objects and when available, documentary information and metrics (number of subscribers, number of subscriptions, etc.) as of January 2021. All the publications, videos associated with these accounts and the websites can only be consulted in the hands of the INA, the custodian of this legal deposit. The dataset is divided into 4 data sub-games: — “Depot_legal_du_web-_telealité-_emissions.csv” contains all web objects by reality show — “Depot_legal_du_web-_teleality-_participant.e.s.csv” contains all the web objects per participant — “Depot_legal_du_web-_teleality-_production.csv” contains all web objects per production company — “Depot_legal_du_web-_teleality-_dones_documentaires.csv” contains all documentary data and metrics by web objects — “Depot_legal_du_web-_teleality-_dones_documentary_dictionnaire.csv” contains a dictionary of the previous file. The re-use of personal data present in the data sets published by Ina constitutes the processing of personal data as defined by Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 known as the General Data Protection Regulation (the “GDPR”) and Law No 78-17 of 6 January 1978 on computing, files and freedoms as amended, together ‘the Data Protection Regulation’. The re-user is therefore subject to compliance with the legal framework resulting from the Data Protection Regulation in order to ensure that such re-use of personal data is lawful. In any event, Ina disclaims any liability for non-compliance by a re-user with the above-mentioned rules.

Multi-channel networks (MCN) are third-party service providers that affiliate with multiple Youtube channels, in order to offer services that may include audience development, content programming, creator collaborations, digital rights management, monetization, and/or sales. In France, Talent Web came in first position with *** million subscribers in 2020, followed by Studio71 with ** million and Wizdeo with ** million registered users on Youtube.

The YouTube channel of the Japanese entertainment company Avex Group Holdings Inc. counted approximately 7.8 billion total video views on its videos, making it the most popular domestic YouTube account in Japan as of August 2020. The YouTuber Hajime Syacho, who's videos were viewed approximately 6.8 billion times in total, had the second largest audience.

YouTube in Japan

The Japanese-language version of YouTube was released in 2007. The website has since become the most popular video-sharing platform in the country, reaching over 62 million monthly active users as of October 2018. Its competitors in Japan include domestic websites such as Nico Nico Douga, known for its bullet chatting feature, and AbemaTV, an online television network. While Japan has a relatively low social network penetration rate when compared to some of its neighboring countries, a survey conducted in 2021 found that YouTube had a penetration rate of over 97 percent among people in their teens and twenties.

“VTubers” as a recent YouTube trend

One recent trend in Japan are so-called “VTubers," which are virtual YouTubers created by motion capture technology. One of the most popular virtual YouTubers is Kizuna Ai, who debuted in 2016 and who is also credited with coining the term “VTuber." In 2018, she was appointed as an ambassador for the Japan National Tourism Organization (JNTO) campaign "Come to JAPAN" in order to increase American tourism to Japan. Other famous VTubers include Kaguya Luna and Shirakami Fubuki.

As of August 2023, the leading YouTube channel in the Philippines concerning the number of uploaded videos was the GMA Integrated News, with approximately 299 thousand uploaded videos. The Philippines is known to house one of the largest internet savvy populations in the world. In 2022, the Southeast Asian nation’s internet economy was valued at around 20 billion U.S. dollars. 

Digital population

As of 2017, 60 million of the 67 million Filipinos aged 16 years or older were active internet users. By June 2022, the Philippines accounted for 3.2 percent of Asia’s total population of internet users where the country stands among the frontline of digital economies. Browsing through social media accounts for the majority of the time spent by these users on the web, despite the lag in internet speed. 

Prevalent social media apps

Of the overall growth of the Filipino internet economy, the online media segment witnessed the highest growth rate equal to 45 percent. Aside from Facebook, Instagram, and Twitter, the online video streaming site, YouTube continues to gain popularity with each new wave of social media users in the country. While the top four most subscribed YouTube channels in the Philippines were mainly focused on news and politics, showbiz personality Ivana Alawi, siblings Ranz Kyle and Niana Guerrero, and vlogger Zeinab Harake also made it to the top 10 list.

As of May 2024, the most popular YouTube channel in Costa Rica, considering the number of subscribers, was Germán Rodezel with approximately **** million subscribers. It was followed by La Habitación Oscura with roughly **** million subscribers. In 2021, YouTube was the fifth most popular mobile social media website in Costa Rica, in terms of visits.

On June 17, 2016, Korean education brand Pinkfong released their video "Baby Shark Dance", and the rest is history. In January 2021, Baby Shark Dance became the first YouTube video to surpass 10 billion views, after snatching the crown of most-viewed YouTube video of all time from the former record holder "Despacito" one year before. "Baby Shark Dance" currently has over 15 billion lifetime views on YouTube. Music videos on YouTube “Baby Shark Dance” might be the current record-holder in terms of total views, but Korean artist Psy’s “Gangnam Style” video remained on the top spot for longest (1,689 days or 4.6 years) before ceding its spot to its successor. With figures like these, it comes as little surprise that the majority of the most popular videos on YouTube are music videos. Since 2010, all but one the most-viewed videos on YouTube have been music videos, signifying the platform’s shift in focus from funny, viral videos to professionally produced content. As of 2022, about 40 percent of the U.S. digital music audience uses YouTube Music. Popular video content on YouTube Music fans are also highly engaged audiences and it is not uncommon for music videos to garner significant amounts of traffic within the first 24 hours of release. Other popular types of videos that generate lots of views after their first release are movie trailers, especially superhero movies related to the MCU (Marvel Cinematic Universe). The first official trailer for the upcoming film “Avengers: Endgame” generated 289 million views within the first 24 hours of release, while the movie trailer for Spider-Man: No Way Home generated over 355 views on the first day from release, making it the most viral movie trailer.

This statistic presents the most popular video content categories on YouTube worldwide, ranked by views. As of December 2018, entertainment was the most popular YouTube content category based on video views. The category accounted for 25 percent of public video views on the platform.